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The Other Side of Potential
Over time, the conversations we choose to have begin to reflect what matters most.
If you’ve been part of this podcast, you’ve heard me speak about human development, systems thinking, and the ways we make meaning of our lives and work. That work continues—and remains at the core of my coaching and professional practice.
What has changed is the space where I am choosing to have a different kind of conversation.
After the death of my son, Michael, I felt called to create a more personal place—one that speaks directly to the experience of loss, and to the questions that emerge when life no longer looks the way it once did.
That space is now Beyond the Loss.
This podcast is for parents who have lost a child, and for those who support them. It is not about fixing grief or finding closure, but about understanding how we continue to live, to make meaning, and to become—after loss.
If you are looking for my current podcast,
you will now find me there.
I invite you to join me on Beyond the Loss.
You are welcome.
Spotify: https://open.spotify.com/show/6wqQ8MwCty4eJAiZ8VroUV?si=0b4c5d3bab6a4b64
The Other Side of Potential
Episode 148: Improving the Residential Construction Industry for Both Builders and Consumers with Russ and Sky Stephens
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Today’s guests on the show are Russ and Sky Stephens, father-daughter team and co-founders of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. APB is a firm believer that residential home builders deserve to be earning more money for the service they are providing and that consumers deserve amore superior service than they currently receive. The problem is the difficulty of delivering world-class service on tiny margins, or without having the proper systems in place, which is what Russ and Sky are dedicated to changing.
In order to maximize the client experience and overcome these difficulties, APB helps builders systemize their building company. The result is an improved client experience which leads to more demand. This allows an increase in margins and ultimately the ability to scale their businesses into desirable building companies that possess real value and can be sold as an asset. In this episode, Russ and Sky share how their perspective on home building might differ from that which we hold in the US. You’ll learn more about them as family business owners and how they might maneuver some of the challenges that we know exist in those entities, so make sure to tune in today!
What you’ll learn about in this episode:
- Hear about Russ and Sky’s journey into this industry and what inspired them to start APB.
- Some of the differences between the building industry in Australia versus the US.
- Russ and Sky reflect on the trend towards multifamily for younger generations.
- Find out how APB helps builders deal with supply chain issues in the current housing market and prepare for potential future downturns.
- Sky shares APB’s recommendations for builders during the COVID crisis: over-communicate!
- Who APB typically works with and where their members are located.
- Russ shares some of the team members APB has on the ground in the US.
- What inspired Sky’s decision to leave university to work with her father.
- Sky clarifies that her and Russ started this business together: it wasn’t the typical family business succession scenario!
- Russ outlines their role differentiation, from lead generation to member management.
- Hear about APB’s training curriculum and onboarding process for their coaches.
- How you can get involved in APB’s coaching opportunities.