Please join us in welcoming today’s guest, Danna Olivo, business growth strategist and the CEO and Founder of MarketAtomy. Danna’s passion is working with small, first-stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. She is known as the ‘business birthing specialist’ because she understands the intricacies involved in not only starting but running a successful business, with her efforts extending beyond the initial strategic planning process and into the implementation and monitoring phase. As you likely already know, listeners, having an expert walk alongside you through implementation and monitoring can make all the difference!
Danna recently launched the MarketAtomy Academy, the first e-learning environment specifically developed for small and micro businesses, which you will hear more about in today's episode. She is a graduate of the University of Central Florida’s College of Business and she holds degrees in both marketing and management information systems. Danna has more than 40 years of strategic planning experience to offer in business structures, marketing, and business development, both nationally and internationally, and she is also a sought-after public speaker and a bestselling author, having published five books, the latest of which is titled Social or Sociopathic.
In this episode, Danna reflects on the impact of COVID on small and micro businesses, and you’ll learn more about her five-phase business strategy approach and three-phase annual planning approach, as well as the importance of leveraging the gig economy and thinking strategically as we adapt to a post-COVID economy. For all this and more, tune in today!
What you’ll learn about in this episode: