The Other Side Of Potential

Episode 331: The Impact of AI on Storytelling and Branding with Lindsay Hotmire

Sharon Spano Episode 331

In this insightful episode, Dr. Sharon Spano dives into the evolving role of AI in storytelling and branding with guest Lindsay Hotmire, founder of Storyhouse Fifteen. As AI becomes a central tool in business and marketing, the discussion explores whether it enhances or undermines creativity and human connection. Lindsay shares her expertise on authentic branding and why stories remain the heart of business identity. If you’ve ever wondered how AI influences branding, creativity, and the human experience, this episode is for you.

What You'll Learn in This Episode:

  • How AI is reshaping storytelling and branding
  • The potential risks and benefits of AI-generated content
  • Why authentic storytelling is crucial for business success
  • The role of story in defining brand identity and human connection
  • Practical strategies to integrate AI without losing your unique brand voice
  • The future of marketing and AI’s place in creative industries


Transcript: Here

Lindsay Hotmire:

Storyhouse Fifteen: https://storyhousefifteen.com/

Lindsay’s Substack: https://lindsayhotmire.substack.com/


Sharon Spano:

Website: sharonspano.com

Facebook: facebook.com/SharonSpanoPHD

Instagram: instagram.com/drsharonspano/

LinkedIn: linkedin.com/in/sharonspano/

Book: thetimemoneybook.com

Contact: sharon@sharonspano.com

Substack: substack.com/@drsharon

The Other Side of Potential Podcast: sharonspano.com/podcast/