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The Other Side of Potential
Over time, the conversations we choose to have begin to reflect what matters most.
If you’ve been part of this podcast, you’ve heard me speak about human development, systems thinking, and the ways we make meaning of our lives and work. That work continues—and remains at the core of my coaching and professional practice.
What has changed is the space where I am choosing to have a different kind of conversation.
After the death of my son, Michael, I felt called to create a more personal place—one that speaks directly to the experience of loss, and to the questions that emerge when life no longer looks the way it once did.
That space is now Beyond the Loss.
This podcast is for parents who have lost a child, and for those who support them. It is not about fixing grief or finding closure, but about understanding how we continue to live, to make meaning, and to become—after loss.
If you are looking for my current podcast,
you will now find me there.
I invite you to join me on Beyond the Loss.
You are welcome.
Spotify: https://open.spotify.com/show/6wqQ8MwCty4eJAiZ8VroUV?si=0b4c5d3bab6a4b64
The Other Side of Potential
Episode 346: Best Of: Turn Your Words into Wealth with Aurora Winter
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In this episode, Dr. Sharon Spano speaks with Aurora Winter, a media coach, ghostwriter, and award-winning author of Turn Words into Wealth. Aurora shares her expertise on using storytelling, neuroscience, and communication strategies to help leaders, entrepreneurs, and family business owners amplify their influence, impact, and income. She introduces the Spoken Author Method, a breakthrough approach that helps clients write books and clarify their messaging through speaking rather than traditional writing.
Aurora also explains the neuroscience behind effective communication and how leaders can structure their messaging to engage the brain’s three levels: the reptilian brain, social brain, and cerebral cortex.
What You’ll Learn in This Episode:
- Why storytelling increases the value of products, services, and personal brands by up to 27 times
- The neuroscience of communication and how to engage your audience’s brain at every level
- How to craft a million-dollar message that attracts ideal clients and opportunities
- The Spoken Author Method: how to write and publish a book by speaking instead of writing
- The benefits of self-publishing vs. traditional publishing for business leaders
- How a dentist client quadrupled their business using a book and messaging strategy
- Tips on building know, like, and trust through personal stories and credibility markers
- How a book serves as a legacy and a business growth tool
- The seven proven business models to monetize a book beyond direct sales
- How to leverage Amazon as the world’s third-largest search engine for experts and authors
Transcript: Here
Additional Resources:
Website: aurorawinter.com/
LinkedIn: https://www.linkedin.com/in/aurorawinter/
Same Page Publishing: https://samepagepublishing.com/
Turn Words Into Wealth: https://www.amazon.com/Turn-Words-Into-Wealth-Blueprint-ebook/dp/B08VNMZDBN
Marketing Fastrack: https://www.amazon.com/gp/product/B08Y7Y93HJ/
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Sharon Spano:
Website: sharonspano.com
Facebook: facebook.com/SharonSpanoPHD
Instagram: instagram.com/drsharonspano/
LinkedIn: linkedin.com/in/sharonspano/
Book: thetimemoneybook.com
Contact: sharon@sharonspano.com
Substack: substack.com/@drsharon
The Other Side of Potential Podcast: sharonspano.com/podcast/