The Other Side Of Potential
Welcome to The Other Side of Potential podcast, hosted by Dr. Sharon Spano. Each episode explores the many complexities of our world that often disrupt our ability to effectively lead ourselves and others.
Join Sharon in provocative conversations with cutting-edge trailblazers as they navigate The Art of High-Impact Leadership and how to move beyond the daily pressures of success to a place of radical abundance.
The Other Side Of Potential
Episode 346: Best Of: Turn Your Words into Wealth with Aurora Winter
In this episode, Dr. Sharon Spano speaks with Aurora Winter, a media coach, ghostwriter, and award-winning author of Turn Words into Wealth. Aurora shares her expertise on using storytelling, neuroscience, and communication strategies to help leaders, entrepreneurs, and family business owners amplify their influence, impact, and income. She introduces the Spoken Author Method, a breakthrough approach that helps clients write books and clarify their messaging through speaking rather than traditional writing.
Aurora also explains the neuroscience behind effective communication and how leaders can structure their messaging to engage the brain’s three levels: the reptilian brain, social brain, and cerebral cortex.
What You’ll Learn in This Episode:
- Why storytelling increases the value of products, services, and personal brands by up to 27 times
- The neuroscience of communication and how to engage your audience’s brain at every level
- How to craft a million-dollar message that attracts ideal clients and opportunities
- The Spoken Author Method: how to write and publish a book by speaking instead of writing
- The benefits of self-publishing vs. traditional publishing for business leaders
- How a dentist client quadrupled their business using a book and messaging strategy
- Tips on building know, like, and trust through personal stories and credibility markers
- How a book serves as a legacy and a business growth tool
- The seven proven business models to monetize a book beyond direct sales
- How to leverage Amazon as the world’s third-largest search engine for experts and authors
Transcript: Here
Additional Resources:
Website: aurorawinter.com/
LinkedIn: https://www.linkedin.com/in/aurorawinter/
Same Page Publishing: https://samepagepublishing.com/
Turn Words Into Wealth: https://www.amazon.com/Turn-Words-Into-Wealth-Blueprint-ebook/dp/B08VNMZDBN
Marketing Fastrack: https://www.amazon.com/gp/product/B08Y7Y93HJ/
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Sharon Spano:
Website: sharonspano.com
Facebook: facebook.com/SharonSpanoPHD
Instagram: instagram.com/drsharonspano/
LinkedIn: linkedin.com/in/sharonspano/
Book: thetimemoneybook.com
Contact: sharon@sharonspano.com
Substack: substack.com/@drsharon
The Other Side of Potential Podcast: sharonspano.com/podcast/