The Game Changers
Unleash your best in life and work with executive coach, leadership expert, change consultant and keynote speaker Eric Boles and host Dale Dixon.
The Game Changers
Episode 37: The True Value of Your Customer
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Jason Jennings
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Whether a business sells coffee and pastries, dry cleaning or airline seats, it’s not enough for the owners and management to know the lifetime value of a customer. In this game changing conversation, Jason Jennings shares three stories that show why the front-line people in your business must know the true lifetime value of the customer.