The Game Changers

Episode 37: The True Value of Your Customer

Jason Jennings

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0:00 | 18:38
Whether a business sells coffee and pastries, dry cleaning or airline seats, it’s not enough for the owners and management to know the lifetime value of a customer. In this game changing conversation, Jason Jennings shares three stories that show why the front-line people in your business must know the true lifetime value of the customer.