{"version":"1.0.0","segments":[{"speaker":"Michelle","startTime":0.42,"endTime":2.31,"body":"They're gonna get to"},{"speaker":"Michelle","startTime":0.42,"endTime":2.31,"body":"your site, and they're gonna be"},{"speaker":"Michelle","startTime":2.31,"endTime":4.86,"body":"like, okay, that's great that"},{"speaker":"Michelle","startTime":2.31,"endTime":4.86,"body":"you can do all that, but can you"},{"speaker":"Michelle","startTime":4.86,"endTime":12.21,"body":"help me? And if it's not clear"},{"speaker":"Michelle","startTime":4.86,"endTime":12.21,"body":"that you can help me, then nine"},{"speaker":"Michelle","startTime":12.21,"endTime":14.97,"body":"times out of 10 that's that"},{"speaker":"Michelle","startTime":12.21,"endTime":14.97,"body":"three second decision where"},{"speaker":"Michelle","startTime":14.97,"endTime":17.04,"body":"they're like, I'm just gonna go"},{"speaker":"Michelle","startTime":14.97,"endTime":17.04,"body":"back to the Google, you know,"},{"speaker":"Michelle","startTime":17.28,"endTime":21.66,"body":"back browser, go back to the"},{"speaker":"Michelle","startTime":17.28,"endTime":21.66,"body":"Google search and find a site."},{"speaker":"Michelle","startTime":22.29,"endTime":25.95,"body":"And maybe the next site is like,"},{"speaker":"Michelle","startTime":22.29,"endTime":25.95,"body":"blow, you know, be able to"},{"speaker":"Michelle","startTime":25.95,"endTime":30.0,"body":"scream metal and make the most"},{"speaker":"Michelle","startTime":25.95,"endTime":30.0,"body":"extreme sounds, it'll be"},{"speaker":"Michelle","startTime":30.0,"endTime":34.53,"body":"amazing, then at least, you"},{"speaker":"Michelle","startTime":30.0,"endTime":34.53,"body":"know, no, not for me. You know?"},{"speaker":"Michelle","startTime":35.25,"endTime":38.64,"body":"And then maybe the next person,"},{"speaker":"Michelle","startTime":35.25,"endTime":38.64,"body":"what do you actually, what does"},{"speaker":"Michelle","startTime":38.64,"endTime":41.91,"body":"that person want to do with"},{"speaker":"Michelle","startTime":38.64,"endTime":41.91,"body":"their singing and YouTube too,"},{"speaker":"Michelle","startTime":41.91,"endTime":45.15,"body":"because YouTube and Pinterest"},{"speaker":"Michelle","startTime":41.91,"endTime":45.15,"body":"are also search engines. So you"},{"speaker":"Michelle","startTime":45.15,"endTime":48.48,"body":"know, what, what is the question"},{"speaker":"Michelle","startTime":45.15,"endTime":48.48,"body":"they're asking? And this is,"},{"speaker":"Michelle","startTime":48.54,"endTime":53.31,"body":"again, this is why it's hard to"},{"speaker":"Michelle","startTime":48.54,"endTime":53.31,"body":"be a person in the arts and then"},{"speaker":"Michelle","startTime":53.31,"endTime":58.62,"body":"find out Wait a second, I spent"},{"speaker":"Michelle","startTime":53.31,"endTime":58.62,"body":"fucking years learning how to be"},{"speaker":"Michelle","startTime":58.62,"endTime":63.03,"body":"good at my art. I have invested"},{"speaker":"Michelle","startTime":58.62,"endTime":63.03,"body":"my life, my heart, my soul, my"},{"speaker":"Michelle","startTime":63.03,"endTime":67.65,"body":"brain, my body into what I do,"},{"speaker":"Michelle","startTime":63.03,"endTime":67.65,"body":"and now you're telling me I have"},{"speaker":"Michelle","startTime":67.65,"endTime":72.51,"body":"to learn this entirely new skill"},{"speaker":"Michelle","startTime":67.65,"endTime":72.51,"body":"set called business marketing."},{"speaker":"Michelle","startTime":72.51,"endTime":74.07,"body":"Well, fuck that noise."},{"speaker":"Announcer","startTime":86.25,"endTime":90.6,"body":"This is a voice, a"},{"speaker":"Announcer","startTime":86.25,"endTime":90.6,"body":"podcast with Dr. Gillyanne Kayes"},{"speaker":"Announcer","startTime":90.66,"endTime":91.86,"body":"and Jeremy Fisher."},{"speaker":"Jeremy ","startTime":96.28,"endTime":100.09,"body":"Hello and welcome to"},{"speaker":"Jeremy ","startTime":96.28,"endTime":100.09,"body":"this is a voice Podcast Series 3"},{"speaker":"Jeremy ","startTime":100.12,"endTime":102.97,"body":"Episode 2 and we have a special"},{"speaker":"Jeremy ","startTime":100.12,"endTime":102.97,"body":"guest today. Oh by the way on"},{"speaker":"Jeremy ","startTime":102.97,"endTime":103.75,"body":"Jeremy Fisher"},{"speaker":"Gillyanne Kayes","startTime":104.02,"endTime":105.13,"body":"Gillyanne Kayes"},{"speaker":"Jeremy ","startTime":105.18,"endTime":107.67,"body":"Dr Gillyanne Kayes and"},{"speaker":"Jeremy ","startTime":105.18,"endTime":107.67,"body":"we have a very special guest"},{"speaker":"Jeremy ","startTime":107.67,"endTime":112.44,"body":"today. This is Michelle Markwart"},{"speaker":"Jeremy ","startTime":107.67,"endTime":112.44,"body":"Deveaux. And she is the owner of"},{"speaker":"Jeremy ","startTime":112.44,"endTime":116.64,"body":"FaithCultureKiss studio and the"},{"speaker":"Jeremy ","startTime":112.44,"endTime":116.64,"body":"founder of the Speakeasy"},{"speaker":"Jeremy ","startTime":116.64,"endTime":119.52,"body":"Cooperative, and I just want to"},{"speaker":"Jeremy ","startTime":116.64,"endTime":119.52,"body":"talk a little bit about your"},{"speaker":"Jeremy ","startTime":119.52,"endTime":123.42,"body":"byline. \"Simplify your life,"},{"speaker":"Jeremy ","startTime":119.52,"endTime":123.42,"body":"reduce your effort and avoid"},{"speaker":"Jeremy ","startTime":123.42,"endTime":126.33,"body":"mistakes so you can diminish"},{"speaker":"Jeremy ","startTime":123.42,"endTime":126.33,"body":"anxiety and increase confidence"},{"speaker":"Jeremy ","startTime":126.33,"endTime":129.96,"body":"without being an asshat.\""},{"speaker":"Jeremy ","startTime":126.33,"endTime":129.96,"body":"Welcome to the programme."},{"speaker":"Michelle","startTime":130.83,"endTime":133.74,"body":"Well, thank you very"},{"speaker":"Michelle","startTime":130.83,"endTime":133.74,"body":"much. I love your jingle now."},{"speaker":"Michelle","startTime":133.74,"endTime":134.85,"body":"It's gonna be stuck in my head."},{"speaker":"Jeremy ","startTime":135.21,"endTime":138.21,"body":"Isn't it great? So the"},{"speaker":"Jeremy ","startTime":135.21,"endTime":138.21,"body":"first thing we need to ask you,"},{"speaker":"Jeremy ","startTime":138.21,"endTime":139.47,"body":"Michelle is what's in your mug."},{"speaker":"Michelle","startTime":139.59,"endTime":145.41,"body":"What is in my mug? So"},{"speaker":"Michelle","startTime":139.59,"endTime":145.41,"body":"I have actually a gift from a"},{"speaker":"Michelle","startTime":145.41,"endTime":150.48,"body":"speakeasy member. Her name is"},{"speaker":"Michelle","startTime":145.41,"endTime":150.48,"body":"Naomi. And she sent me Canadian"},{"speaker":"Michelle","startTime":150.51,"endTime":156.96,"body":"kick ass coffee. And it is extra"},{"speaker":"Michelle","startTime":150.51,"endTime":156.96,"body":"dark roast. And into that I put"},{"speaker":"Michelle","startTime":156.96,"endTime":162.21,"body":"some vegan peppermint chocolate"},{"speaker":"Michelle","startTime":156.96,"endTime":162.21,"body":"creamer."},{"speaker":"Jeremy ","startTime":162.24,"endTime":163.2,"body":"Okay!"},{"speaker":"Unknown","startTime":163.77,"endTime":167.04,"body":"Just a touch, enough"},{"speaker":"Unknown","startTime":163.77,"endTime":167.04,"body":"for flavour but not for sweet"},{"speaker":"Unknown","startTime":167.04,"endTime":168.57,"body":"because I don't like sweet"},{"speaker":"Unknown","startTime":167.04,"endTime":168.57,"body":"coffee."},{"speaker":"Jeremy ","startTime":168.6,"endTime":170.31,"body":"Okay, great. Wow,"},{"speaker":"Michelle","startTime":170.34,"endTime":171.75,"body":"What's in your mug?"},{"speaker":"Jeremy ","startTime":172.35,"endTime":177.24,"body":"in mine is coconut"},{"speaker":"Jeremy ","startTime":172.35,"endTime":177.24,"body":"coffee. So it's a coconut"},{"speaker":"Jeremy ","startTime":177.24,"endTime":180.72,"body":"cappuccino. Just very nice. We"},{"speaker":"Jeremy ","startTime":177.24,"endTime":180.72,"body":"just got a cappuccino maker"},{"speaker":"Jeremy ","startTime":180.75,"endTime":184.08,"body":"froth maker yesterday, so of"},{"speaker":"Jeremy ","startTime":180.75,"endTime":184.08,"body":"course I have to have it."},{"speaker":"Michelle","startTime":184.62,"endTime":187.14,"body":"It's so frothy. Your"},{"speaker":"Michelle","startTime":184.62,"endTime":187.14,"body":"foam is beautiful."},{"speaker":"Gillyanne Kayes","startTime":187.17,"endTime":189.93,"body":"It's fantastic."},{"speaker":"Gillyanne Kayes","startTime":187.17,"endTime":189.93,"body":"Late season Darjeeling!"},{"speaker":"Michelle","startTime":190.77,"endTime":193.14,"body":"Whoo. What's the"},{"speaker":"Michelle","startTime":190.77,"endTime":193.14,"body":"difference between late season"},{"speaker":"Michelle","startTime":193.14,"endTime":193.98,"body":"and early season?"},{"speaker":"Jeremy ","startTime":194.37,"endTime":195.09,"body":"Expense..."},{"speaker":"Gillyanne Kayes","startTime":195.33,"endTime":197.52,"body":"probably"},{"speaker":"Gillyanne Kayes","startTime":195.33,"endTime":197.52,"body":"developed more flavour I would"},{"speaker":"Gillyanne Kayes","startTime":197.52,"endTime":205.26,"body":"think. Fair, so I have like an"},{"speaker":"Gillyanne Kayes","startTime":197.52,"endTime":205.26,"body":"aged one. I have a question."},{"speaker":"Michelle","startTime":206.26,"endTime":206.89,"body":"I have an answer"},{"speaker":"Gillyanne Kayes","startTime":206.89,"endTime":212.71,"body":"Particularly"},{"speaker":"Gillyanne Kayes","startTime":206.89,"endTime":212.71,"body":"for Brits, Aussies, basically"},{"speaker":"Gillyanne Kayes","startTime":212.74,"endTime":219.01,"body":"Non-Us and Non-Canadians. What"},{"speaker":"Gillyanne Kayes","startTime":212.74,"endTime":219.01,"body":"is a speakeasy? And why the"},{"speaker":"Gillyanne Kayes","startTime":219.01,"endTime":220.48,"body":"speakeasy co operative?"},{"speaker":"Michelle","startTime":221.32,"endTime":223.93,"body":"I did not expect you"},{"speaker":"Michelle","startTime":221.32,"endTime":223.93,"body":"to answer this wonderful"},{"speaker":"Michelle","startTime":223.93,"endTime":227.98,"body":"question. This is fantastic. So,"},{"speaker":"Michelle","startTime":223.93,"endTime":227.98,"body":"of course, I can't remember the"},{"speaker":"Michelle","startTime":227.98,"endTime":234.19,"body":"exact dates but in the mid"},{"speaker":"Michelle","startTime":227.98,"endTime":234.19,"body":"1900s. Basically, if you really"},{"speaker":"Michelle","startTime":234.19,"endTime":237.79,"body":"look, you can go real deep into"},{"speaker":"Michelle","startTime":234.19,"endTime":237.79,"body":"this, by the way. Long story"},{"speaker":"Michelle","startTime":237.79,"endTime":243.37,"body":"short is a speakeasy was a place"},{"speaker":"Michelle","startTime":237.79,"endTime":243.37,"body":"where during Prohibition, which"},{"speaker":"Michelle","startTime":243.37,"endTime":246.34,"body":"is a time when the government"},{"speaker":"Michelle","startTime":243.37,"endTime":246.34,"body":"decided that people couldn't do"},{"speaker":"Michelle","startTime":246.34,"endTime":250.6,"body":"alcohol, which is like, like,"},{"speaker":"Michelle","startTime":246.34,"endTime":250.6,"body":"that's going to work, right? And"},{"speaker":"Michelle","startTime":250.63,"endTime":254.77,"body":"speakeasies were places where"},{"speaker":"Michelle","startTime":250.63,"endTime":254.77,"body":"illegal alcohol consumption"},{"speaker":"Michelle","startTime":255.31,"endTime":258.67,"body":"occurred. They were called"},{"speaker":"Michelle","startTime":255.31,"endTime":258.67,"body":"speakeasies, because you often"},{"speaker":"Michelle","startTime":258.67,"endTime":262.42,"body":"needed a password, you needed to"},{"speaker":"Michelle","startTime":258.67,"endTime":262.42,"body":"like lay low, you didn't want"},{"speaker":"Michelle","startTime":262.42,"endTime":268.0,"body":"the police to find out that you"},{"speaker":"Michelle","startTime":262.42,"endTime":268.0,"body":"were doing the wrong thing. And"},{"speaker":"Michelle","startTime":268.0,"endTime":272.35,"body":"so that's what they literally"},{"speaker":"Michelle","startTime":268.0,"endTime":272.35,"body":"were, but culturally, they wound"},{"speaker":"Michelle","startTime":272.35,"endTime":281.53,"body":"up becoming kind of these"},{"speaker":"Michelle","startTime":272.35,"endTime":281.53,"body":"locations where business people,"},{"speaker":"Michelle","startTime":281.53,"endTime":287.11,"body":"some evil and some not so evil,"},{"speaker":"Michelle","startTime":281.53,"endTime":287.11,"body":"would come together and make"},{"speaker":"Michelle","startTime":287.11,"endTime":290.95,"body":"decisions about their own lives."},{"speaker":"Michelle","startTime":287.11,"endTime":290.95,"body":"So it's very it's quintessential"},{"speaker":"Michelle","startTime":290.95,"endTime":295.96,"body":"United States bootstraperie,"},{"speaker":"Michelle","startTime":290.95,"endTime":295.96,"body":"which is neither. I mean, that's"},{"speaker":"Michelle","startTime":295.96,"endTime":300.85,"body":"a whole other discussion, but"},{"speaker":"Michelle","startTime":295.96,"endTime":300.85,"body":"um, it was a place often that"},{"speaker":"Michelle","startTime":300.85,"endTime":305.17,"body":"represented people from all"},{"speaker":"Michelle","startTime":300.85,"endTime":305.17,"body":"backgrounds coming together,"},{"speaker":"Michelle","startTime":305.2,"endTime":308.56,"body":"people from all ethnicities and"},{"speaker":"Michelle","startTime":305.2,"endTime":308.56,"body":"races coming together, and kind"},{"speaker":"Michelle","startTime":308.56,"endTime":313.27,"body":"of fighting against the"},{"speaker":"Michelle","startTime":308.56,"endTime":313.27,"body":"government in terms of how they"},{"speaker":"Michelle","startTime":313.27,"endTime":320.14,"body":"were making, and selling and"},{"speaker":"Michelle","startTime":313.27,"endTime":320.14,"body":"sharing illegal goods. So, you"},{"speaker":"Michelle","startTime":320.14,"endTime":324.55,"body":"know, I just thought it would be"},{"speaker":"Michelle","startTime":320.14,"endTime":324.55,"body":"a great name. Because there's"},{"speaker":"Michelle","startTime":324.55,"endTime":330.16,"body":"also the double entendre of, at"},{"speaker":"Michelle","startTime":324.55,"endTime":330.16,"body":"the time, when I started"},{"speaker":"Michelle","startTime":330.16,"endTime":334.15,"body":"speakeasy, there was not as"},{"speaker":"Michelle","startTime":330.16,"endTime":334.15,"body":"generous of an online culture"},{"speaker":"Michelle","startTime":334.15,"endTime":337.27,"body":"that there is now I would say"},{"speaker":"Michelle","startTime":334.15,"endTime":337.27,"body":"that the online culture has"},{"speaker":"Michelle","startTime":337.27,"endTime":342.61,"body":"shifted. I do think that"},{"speaker":"Michelle","startTime":337.27,"endTime":342.61,"body":"speakeasy has something to do"},{"speaker":"Michelle","startTime":342.64,"endTime":345.25,"body":"like our group Speakeasy"},{"speaker":"Michelle","startTime":342.64,"endTime":345.25,"body":"Cooperative has something to do"},{"speaker":"Michelle","startTime":345.25,"endTime":350.47,"body":"with that. And you know, there's"},{"speaker":"Michelle","startTime":345.25,"endTime":350.47,"body":"that double entendre of like"},{"speaker":"Michelle","startTime":350.47,"endTime":354.37,"body":"speaking, easy, like saying your"},{"speaker":"Michelle","startTime":350.47,"endTime":354.37,"body":"piece, being clear, being kind"},{"speaker":"Michelle","startTime":354.4,"endTime":358.21,"body":"and respectful, while having"},{"speaker":"Michelle","startTime":354.4,"endTime":358.21,"body":"difficult conversations or"},{"speaker":"Michelle","startTime":358.21,"endTime":361.78,"body":"conversations about"},{"speaker":"Michelle","startTime":358.21,"endTime":361.78,"body":"controversial things, which is"},{"speaker":"Michelle","startTime":361.99,"endTime":367.12,"body":"what happened in speakeasies. So"},{"speaker":"Michelle","startTime":361.99,"endTime":367.12,"body":"that's kind of a little snapshot"},{"speaker":"Michelle","startTime":367.12,"endTime":368.98,"body":"of what a speakeasy is."},{"speaker":"Jeremy ","startTime":369.16,"endTime":371.83,"body":"And we should also say"},{"speaker":"Jeremy ","startTime":369.16,"endTime":371.83,"body":"that, one of the ways that we"},{"speaker":"Jeremy ","startTime":371.86,"endTime":374.08,"body":"know you is that you've actually"},{"speaker":"Jeremy ","startTime":371.86,"endTime":374.08,"body":"coached us"},{"speaker":"Gillyanne Kayes","startTime":374.08,"endTime":375.64,"body":"Yes, you have"},{"speaker":"Gillyanne Kayes","startTime":374.08,"endTime":375.64,"body":"mentored us"},{"speaker":"Jeremy ","startTime":375.64,"endTime":378.94,"body":"You have coached us in"},{"speaker":"Jeremy ","startTime":375.64,"endTime":378.94,"body":"business, which has really been"},{"speaker":"Jeremy ","startTime":378.94,"endTime":383.23,"body":"really fascinating, and has had"},{"speaker":"Jeremy ","startTime":378.94,"endTime":383.23,"body":"so many knock on effects, all of"},{"speaker":"Jeremy ","startTime":383.23,"endTime":383.62,"body":"which are good."},{"speaker":"Unknown","startTime":383.65,"endTime":387.91,"body":"Great, I mean I'll take"},{"speaker":"Unknown","startTime":383.65,"endTime":387.91,"body":"that any day. Thank you for"},{"speaker":"Unknown","startTime":387.91,"endTime":391.3,"body":"saying that. You guys are fun to"},{"speaker":"Unknown","startTime":387.91,"endTime":391.3,"body":"coach though, too. Because I"},{"speaker":"Unknown","startTime":391.3,"endTime":396.01,"body":"think because you were early on"},{"speaker":"Unknown","startTime":391.3,"endTime":396.01,"body":"in your thinking about what you"},{"speaker":"Unknown","startTime":396.01,"endTime":401.86,"body":"do as a business and a service."},{"speaker":"Unknown","startTime":396.01,"endTime":401.86,"body":"I think you're already so many"},{"speaker":"Unknown","startTime":401.86,"endTime":406.84,"body":"steps ahead than some people"},{"speaker":"Unknown","startTime":401.86,"endTime":406.84,"body":"that I get to coach in terms of"},{"speaker":"Unknown","startTime":406.84,"endTime":409.18,"body":"like, I don't have to convince"},{"speaker":"Unknown","startTime":406.84,"endTime":409.18,"body":"you that this is a business,"},{"speaker":"Unknown","startTime":409.21,"endTime":412.87,"body":"it's more like our coaching"},{"speaker":"Unknown","startTime":409.21,"endTime":412.87,"body":"conversations get to go to the"},{"speaker":"Unknown","startTime":412.9,"endTime":417.94,"body":"third and fourth levels of those"},{"speaker":"Unknown","startTime":412.9,"endTime":417.94,"body":"things very quickly. Because I'm"},{"speaker":"Unknown","startTime":417.94,"endTime":421.12,"body":"not trying to like convince you"},{"speaker":"Unknown","startTime":417.94,"endTime":421.12,"body":"that it's okay to market or"},{"speaker":"Unknown","startTime":421.12,"endTime":425.89,"body":"convince you that selling is a"},{"speaker":"Unknown","startTime":421.12,"endTime":425.89,"body":"thing that you have to do or"},{"speaker":"Unknown","startTime":425.92,"endTime":430.63,"body":"anything you know it we get to"},{"speaker":"Unknown","startTime":425.92,"endTime":430.63,"body":"get into a complexity that I"},{"speaker":"Unknown","startTime":430.63,"endTime":436.18,"body":"very much enjoy. So I enjoy"},{"speaker":"Unknown","startTime":430.63,"endTime":436.18,"body":"coaching you, come back anytime."},{"speaker":"Jeremy ","startTime":437.98,"endTime":440.08,"body":"I want to just share"},{"speaker":"Jeremy ","startTime":437.98,"endTime":440.08,"body":"with some people who may not"},{"speaker":"Jeremy ","startTime":440.08,"endTime":446.56,"body":"know exactly what you do and why"},{"speaker":"Jeremy ","startTime":440.08,"endTime":446.56,"body":"you do it. What is the thing?"},{"speaker":"Jeremy ","startTime":447.01,"endTime":450.52,"body":"No, I'll rephrase that. The"},{"speaker":"Jeremy ","startTime":447.01,"endTime":450.52,"body":"thing that I notice about you"},{"speaker":"Jeremy ","startTime":450.52,"endTime":454.72,"body":"is, first of all, unashamed..."},{"speaker":"Jeremy ","startTime":450.52,"endTime":454.72,"body":"Music is a business, can we"},{"speaker":"Jeremy ","startTime":454.72,"endTime":458.8,"body":"really be real about this music"},{"speaker":"Jeremy ","startTime":454.72,"endTime":458.8,"body":"is a business. If music isn't a"},{"speaker":"Jeremy ","startTime":458.8,"endTime":461.95,"body":"business, then you're doing it"},{"speaker":"Jeremy ","startTime":458.8,"endTime":461.95,"body":"for fun, you're doing it for not"},{"speaker":"Jeremy ","startTime":461.95,"endTime":464.68,"body":"much money, you're doing it for"},{"speaker":"Jeremy ","startTime":461.95,"endTime":464.68,"body":"whatever. And I think that"},{"speaker":"Jeremy ","startTime":464.68,"endTime":469.51,"body":"there's a real dichotomy between"},{"speaker":"Jeremy ","startTime":464.68,"endTime":469.51,"body":"the idea of being an artist, and"},{"speaker":"Jeremy ","startTime":469.51,"endTime":470.74,"body":"the idea of earning money."},{"speaker":"Michelle","startTime":471.52,"endTime":472.06,"body":"100%."},{"speaker":"Jeremy ","startTime":472.72,"endTime":475.18,"body":"And I think it's one of"},{"speaker":"Jeremy ","startTime":472.72,"endTime":475.18,"body":"the areas that you cover so"},{"speaker":"Jeremy ","startTime":475.18,"endTime":478.39,"body":"well, which is to help people"},{"speaker":"Jeremy ","startTime":475.18,"endTime":478.39,"body":"understand that they're in a"},{"speaker":"Jeremy ","startTime":478.39,"endTime":481.69,"body":"business to start with, and then"},{"speaker":"Jeremy ","startTime":478.39,"endTime":481.69,"body":"help them build it. So what are"},{"speaker":"Jeremy ","startTime":481.69,"endTime":486.37,"body":"the things that you notice about"},{"speaker":"Jeremy ","startTime":481.69,"endTime":486.37,"body":"people when they come to you,"},{"speaker":"Jeremy ","startTime":486.37,"endTime":489.01,"body":"and they don't quite know where"},{"speaker":"Jeremy ","startTime":486.37,"endTime":489.01,"body":"they are or what they're doing,"},{"speaker":"Jeremy ","startTime":489.01,"endTime":490.9,"body":"but they want to improve What's"},{"speaker":"Jeremy ","startTime":489.01,"endTime":490.9,"body":"going on?"},{"speaker":"Michelle","startTime":492.49,"endTime":495.19,"body":"I think mostly, it's"},{"speaker":"Michelle","startTime":492.49,"endTime":495.19,"body":"interesting, because mostly"},{"speaker":"Michelle","startTime":495.19,"endTime":497.92,"body":"people I mean, like you read the"},{"speaker":"Michelle","startTime":495.19,"endTime":497.92,"body":"byline of the Speakeasy"},{"speaker":"Michelle","startTime":497.92,"endTime":500.89,"body":"Cooperative a little bit"},{"speaker":"Michelle","startTime":497.92,"endTime":500.89,"body":"earlier. I think most people"},{"speaker":"Michelle","startTime":500.89,"endTime":505.09,"body":"start just being overwhelmed,"},{"speaker":"Michelle","startTime":500.89,"endTime":505.09,"body":"overworked and feeling"},{"speaker":"Michelle","startTime":505.09,"endTime":511.42,"body":"underpaid, right? So the problem"},{"speaker":"Michelle","startTime":505.09,"endTime":511.42,"body":"that we want solved is how do I"},{"speaker":"Michelle","startTime":511.42,"endTime":519.4,"body":"survive when I... how do I"},{"speaker":"Michelle","startTime":511.42,"endTime":519.4,"body":"survive? And how do I shift from"},{"speaker":"Michelle","startTime":519.46,"endTime":525.25,"body":"surviving to thriving? And"},{"speaker":"Michelle","startTime":519.46,"endTime":525.25,"body":"another thing I'm seeing a lot"},{"speaker":"Michelle","startTime":525.31,"endTime":530.02,"body":"lately is, you know, the"},{"speaker":"Michelle","startTime":525.31,"endTime":530.02,"body":"pandemic completely changed the"},{"speaker":"Michelle","startTime":530.02,"endTime":530.86,"body":"marketplace."},{"speaker":"Jeremy ","startTime":530.86,"endTime":532.06,"body":"Oh yes!"},{"speaker":"Michelle","startTime":532.0,"endTime":536.5,"body":"Completely. And when I"},{"speaker":"Michelle","startTime":532.0,"endTime":536.5,"body":"say that, I mean, there's"},{"speaker":"Michelle","startTime":536.98,"endTime":540.37,"body":"research being done about this,"},{"speaker":"Michelle","startTime":536.98,"endTime":540.37,"body":"I read a couple, read a couple"},{"speaker":"Michelle","startTime":540.37,"endTime":543.49,"body":"studies, and like the American"},{"speaker":"Michelle","startTime":540.37,"endTime":543.49,"body":"Marketing Association, and all"},{"speaker":"Michelle","startTime":543.49,"endTime":547.21,"body":"of that, and like the British"},{"speaker":"Michelle","startTime":543.49,"endTime":547.21,"body":"Marketing Association to you."},{"speaker":"Michelle","startTime":547.48,"endTime":552.85,"body":"And where literally the way"},{"speaker":"Michelle","startTime":547.48,"endTime":552.85,"body":"people's brains are approaching"},{"speaker":"Michelle","startTime":552.88,"endTime":558.04,"body":"sales. decision making is"},{"speaker":"Michelle","startTime":552.88,"endTime":558.04,"body":"changing because of being online"},{"speaker":"Michelle","startTime":558.04,"endTime":562.39,"body":"for so long. And now there's a"},{"speaker":"Michelle","startTime":558.04,"endTime":562.39,"body":"different sales conversation and"},{"speaker":"Michelle","startTime":562.39,"endTime":566.95,"body":"a different set of factors that"},{"speaker":"Michelle","startTime":562.39,"endTime":566.95,"body":"people are looking at when"},{"speaker":"Michelle","startTime":566.95,"endTime":570.76,"body":"they're choosing to buy things."},{"speaker":"Michelle","startTime":566.95,"endTime":570.76,"body":"And it's interesting because"},{"speaker":"Michelle","startTime":570.76,"endTime":573.22,"body":"historically, especially in the"},{"speaker":"Michelle","startTime":570.76,"endTime":573.22,"body":"United States, and I would guess"},{"speaker":"Michelle","startTime":573.22,"endTime":579.43,"body":"also for UK, you can like match"},{"speaker":"Michelle","startTime":573.22,"endTime":579.43,"body":"up kind of these shifts in"},{"speaker":"Michelle","startTime":579.43,"endTime":582.73,"body":"marketing and the way people buy"},{"speaker":"Michelle","startTime":579.43,"endTime":582.73,"body":"with major worldwide"},{"speaker":"catastrophic events","startTime":582.73,"endTime":587.83,"body":"World War"},{"speaker":"catastrophic events","startTime":582.73,"endTime":587.83,"body":"One, World War Two, the pandemic"},{"speaker":"catastrophic events","startTime":587.83,"endTime":591.43,"body":"because it is a global event now"},{"speaker":"catastrophic events","startTime":587.83,"endTime":591.43,"body":"that we're all interconnected"},{"speaker":"catastrophic events","startTime":591.46,"endTime":596.5,"body":"via the internet. And it's"},{"speaker":"catastrophic events","startTime":591.46,"endTime":596.5,"body":"fascinating. So right now I'm"},{"speaker":"catastrophic events","startTime":596.5,"endTime":599.41,"body":"getting a lot we get a lot of"},{"speaker":"catastrophic events","startTime":596.5,"endTime":599.41,"body":"people who are like I need more"},{"speaker":"catastrophic events","startTime":599.41,"endTime":604.54,"body":"students. And I don't know how"},{"speaker":"catastrophic events","startTime":599.41,"endTime":604.54,"body":"to market. Because the only way"},{"speaker":"catastrophic events","startTime":604.57,"endTime":607.99,"body":"that they like you were kind of"},{"speaker":"catastrophic events","startTime":604.57,"endTime":607.99,"body":"saying earlier, the only way"},{"speaker":"catastrophic events","startTime":608.14,"endTime":611.44,"body":"that they've gotten students"},{"speaker":"catastrophic events","startTime":608.14,"endTime":611.44,"body":"before is by word of mouth. But"},{"speaker":"catastrophic events","startTime":611.44,"endTime":615.28,"body":"if people aren't in the same"},{"speaker":"catastrophic events","startTime":611.44,"endTime":615.28,"body":"room to talk about you, you"},{"speaker":"catastrophic events","startTime":615.28,"endTime":619.66,"body":"know, then there's no word of"},{"speaker":"catastrophic events","startTime":615.28,"endTime":619.66,"body":"mouth. And yeah, we'd like to"},{"speaker":"catastrophic events","startTime":619.66,"endTime":623.11,"body":"think that the internet offers"},{"speaker":"catastrophic events","startTime":619.66,"endTime":623.11,"body":"the same level of word of mouth,"},{"speaker":"catastrophic events","startTime":623.11,"endTime":628.03,"body":"but it just doesn't inherently"},{"speaker":"catastrophic events","startTime":623.11,"endTime":628.03,"body":"because of the system that it"},{"speaker":"catastrophic events","startTime":628.03,"endTime":634.42,"body":"is. And social media is a great"},{"speaker":"catastrophic events","startTime":628.03,"endTime":634.42,"body":"place to get your name out there"},{"speaker":"catastrophic events","startTime":634.42,"endTime":639.16,"body":"and to establish like your"},{"speaker":"catastrophic events","startTime":634.42,"endTime":639.16,"body":"presence in the universe. But at"},{"speaker":"catastrophic events","startTime":639.16,"endTime":642.46,"body":"the end of the day, is that"},{"speaker":"catastrophic events","startTime":639.16,"endTime":642.46,"body":"testimonial real or is that"},{"speaker":"catastrophic events","startTime":642.46,"endTime":645.52,"body":"testimonial something someone"},{"speaker":"catastrophic events","startTime":642.46,"endTime":645.52,"body":"wrote up, put quotes on and then"},{"speaker":"catastrophic events","startTime":645.52,"endTime":649.6,"body":"slapped a first name and last"},{"speaker":"catastrophic events","startTime":645.52,"endTime":649.6,"body":"initial on, you know, and so"},{"speaker":"catastrophic events","startTime":649.6,"endTime":652.54,"body":"it's when you're having those"},{"speaker":"catastrophic events","startTime":649.6,"endTime":652.54,"body":"face to face conversations, or"},{"speaker":"catastrophic events","startTime":652.54,"endTime":656.26,"body":"those, you know, one on one"},{"speaker":"catastrophic events","startTime":652.54,"endTime":656.26,"body":"conversations where you know,"},{"speaker":"catastrophic events","startTime":656.26,"endTime":659.86,"body":"and trust the person talking to"},{"speaker":"catastrophic events","startTime":656.26,"endTime":659.86,"body":"you, that's when you can trust"},{"speaker":"catastrophic events","startTime":659.86,"endTime":664.45,"body":"the word of mouth. So we're"},{"speaker":"catastrophic events","startTime":659.86,"endTime":664.45,"body":"getting that, in addition to the"},{"speaker":"catastrophic events","startTime":664.45,"endTime":671.44,"body":"fact that from time in ad"},{"speaker":"catastrophic events","startTime":664.45,"endTime":671.44,"body":"infinitum, all of eternity, that"},{"speaker":"catastrophic events","startTime":671.44,"endTime":676.99,"body":"the arts are a very specific"},{"speaker":"catastrophic events","startTime":671.44,"endTime":676.99,"body":"place in economics, there are"},{"speaker":"catastrophic events","startTime":676.99,"endTime":680.89,"body":"very specific place in the"},{"speaker":"catastrophic events","startTime":676.99,"endTime":680.89,"body":"economic profile of the world."},{"speaker":"catastrophic events","startTime":681.31,"endTime":684.97,"body":"And they are always going to"},{"speaker":"catastrophic events","startTime":681.31,"endTime":684.97,"body":"suffer from something called"},{"speaker":"catastrophic events","startTime":684.97,"endTime":692.8,"body":"cost disease. And that is when a"},{"speaker":"catastrophic events","startTime":684.97,"endTime":692.8,"body":"service will always start to"},{"speaker":"catastrophic events","startTime":692.86,"endTime":699.13,"body":"cost more over time, but won't"},{"speaker":"catastrophic events","startTime":692.86,"endTime":699.13,"body":"necessarily be in line with the"},{"speaker":"catastrophic events","startTime":699.13,"endTime":707.5,"body":"demand of the need to rise that,"},{"speaker":"catastrophic events","startTime":699.13,"endTime":707.5,"body":"raise that cost. So you, you"},{"speaker":"catastrophic events","startTime":707.5,"endTime":709.84,"body":"know, I think I'm going a little"},{"speaker":"catastrophic events","startTime":707.5,"endTime":709.84,"body":"bit off on a bunny trail here."},{"speaker":"catastrophic events","startTime":709.84,"endTime":715.12,"body":"But that's what people come to,"},{"speaker":"catastrophic events","startTime":709.84,"endTime":715.12,"body":"to build any business coaching"},{"speaker":"catastrophic events","startTime":715.12,"endTime":719.32,"body":"really is I'm overwhelmed, I'm"},{"speaker":"catastrophic events","startTime":715.12,"endTime":719.32,"body":"stuck, I want to make more"},{"speaker":"catastrophic events","startTime":719.32,"endTime":723.13,"body":"money. I need more. And I And"},{"speaker":"catastrophic events","startTime":719.32,"endTime":723.13,"body":"that, to me means I need more"},{"speaker":"catastrophic events","startTime":723.13,"endTime":726.73,"body":"students, because they're very"},{"speaker":"catastrophic events","startTime":723.13,"endTime":726.73,"body":"much like one on one business"},{"speaker":"catastrophic events","startTime":726.73,"endTime":732.64,"body":"model is what they want to do."},{"speaker":"catastrophic events","startTime":726.73,"endTime":732.64,"body":"And, and they're tired."},{"speaker":"Jeremy ","startTime":732.79,"endTime":734.53,"body":"I was gonna say, I"},{"speaker":"Jeremy ","startTime":732.79,"endTime":734.53,"body":"think there's something else as"},{"speaker":"Jeremy ","startTime":734.53,"endTime":736.24,"body":"well, which is I can't work any"},{"speaker":"Jeremy ","startTime":734.53,"endTime":736.24,"body":"harder."},{"speaker":"Gillyanne Kayes","startTime":736.9,"endTime":738.97,"body":"There's only so"},{"speaker":"Gillyanne Kayes","startTime":736.9,"endTime":738.97,"body":"many hours in the week. Yeah."},{"speaker":"Michelle","startTime":739.69,"endTime":742.99,"body":"So well, that's part"},{"speaker":"Michelle","startTime":739.69,"endTime":742.99,"body":"of the problem with like a kind"},{"speaker":"Michelle","startTime":742.99,"endTime":747.19,"body":"of a cost disease model. And"},{"speaker":"Michelle","startTime":742.99,"endTime":747.19,"body":"with these micro economics is"},{"speaker":"Michelle","startTime":747.73,"endTime":753.1,"body":"the only levers you can pull to"},{"speaker":"Michelle","startTime":747.73,"endTime":753.1,"body":"make more money. You cannot"},{"speaker":"Michelle","startTime":753.1,"endTime":756.37,"body":"create more a 30 minute I was"},{"speaker":"Michelle","startTime":753.1,"endTime":756.37,"body":"just talking to my client and"},{"speaker":"Michelle","startTime":756.37,"endTime":759.58,"body":"good friend Liz Jackson Hearns"},{"speaker":"Michelle","startTime":756.37,"endTime":759.58,"body":"of The Voice Lab in Chicago, she"},{"speaker":"Michelle","startTime":759.58,"endTime":762.04,"body":"and I were like having this"},{"speaker":"Michelle","startTime":759.58,"endTime":762.04,"body":"great conversation on the phone."},{"speaker":"Michelle","startTime":762.13,"endTime":766.36,"body":"And she said, you cannot teach a"},{"speaker":"Michelle","startTime":762.13,"endTime":766.36,"body":"30 minute lesson in anything"},{"speaker":"Michelle","startTime":766.36,"endTime":767.71,"body":"other than 30 minutes."},{"speaker":"Jeremy ","startTime":767.71,"endTime":768.79,"body":"absolutely, yes"},{"speaker":"Michelle","startTime":768.79,"endTime":772.75,"body":"Like you can't change"},{"speaker":"Michelle","startTime":768.79,"endTime":772.75,"body":"a 30 minute or 60 minute lesson."},{"speaker":"Michelle","startTime":772.75,"endTime":778.93,"body":"So inherently in the one on one"},{"speaker":"Michelle","startTime":772.75,"endTime":778.93,"body":"model, you are creating a non"},{"speaker":"Michelle","startTime":778.93,"endTime":784.81,"body":"self sustaining business model."},{"speaker":"Michelle","startTime":778.93,"endTime":784.81,"body":"And I think sometimes we as"},{"speaker":"Michelle","startTime":784.99,"endTime":788.41,"body":"voice teachers or service base,"},{"speaker":"Michelle","startTime":784.99,"endTime":788.41,"body":"any service based industry, but"},{"speaker":"Michelle","startTime":788.41,"endTime":792.94,"body":"voice teachers, especially"},{"speaker":"Michelle","startTime":788.41,"endTime":792.94,"body":"artists, we don't understand"},{"speaker":"Michelle","startTime":792.97,"endTime":797.62,"body":"that inherently, our business"},{"speaker":"Michelle","startTime":792.97,"endTime":797.62,"body":"model will not succeed. Unless"},{"speaker":"Michelle","startTime":797.62,"endTime":802.09,"body":"we are very savvy about"},{"speaker":"Michelle","startTime":797.62,"endTime":802.09,"body":"marketing that service model and"},{"speaker":"Michelle","startTime":802.09,"endTime":806.35,"body":"then maybe diversifying revenue"},{"speaker":"Michelle","startTime":802.09,"endTime":806.35,"body":"streams. And all of that, like"},{"speaker":"Michelle","startTime":806.5,"endTime":811.87,"body":"it, it is inherently going to be"},{"speaker":"Michelle","startTime":806.5,"endTime":811.87,"body":"hard to run an independent voice"},{"speaker":"Michelle","startTime":811.87,"endTime":814.12,"body":"studio simply because of"},{"speaker":"Michelle","startTime":811.87,"endTime":814.12,"body":"economics."},{"speaker":"Gillyanne Kayes","startTime":815.08,"endTime":818.98,"body":"Um, can I say"},{"speaker":"Gillyanne Kayes","startTime":815.08,"endTime":818.98,"body":"something about what happened"},{"speaker":"Gillyanne Kayes","startTime":818.98,"endTime":822.04,"body":"with us? Earlier this year? I"},{"speaker":"Gillyanne Kayes","startTime":818.98,"endTime":822.04,"body":"think in a meeting with"},{"speaker":"Gillyanne Kayes","startTime":822.04,"endTime":825.01,"body":"Michelle, okay, is that all"},{"speaker":"Gillyanne Kayes","startTime":822.04,"endTime":825.01,"body":"right? You can always cut it out"},{"speaker":"Gillyanne Kayes","startTime":825.04,"endTime":828.88,"body":"if you don't want it. I was just"},{"speaker":"Gillyanne Kayes","startTime":825.04,"endTime":828.88,"body":"thinking that we had this"},{"speaker":"Gillyanne Kayes","startTime":828.88,"endTime":833.62,"body":"meeting It was either January or"},{"speaker":"Gillyanne Kayes","startTime":828.88,"endTime":833.62,"body":"December, at the at the end of"},{"speaker":"Gillyanne Kayes","startTime":833.62,"endTime":837.01,"body":"last year where we were talking"},{"speaker":"Gillyanne Kayes","startTime":833.62,"endTime":837.01,"body":"about, you know, where we were"},{"speaker":"Gillyanne Kayes","startTime":837.01,"endTime":841.42,"body":"how we had been able to have a"},{"speaker":"Gillyanne Kayes","startTime":837.01,"endTime":841.42,"body":"good year in the pandemic. And"},{"speaker":"Gillyanne Kayes","startTime":841.45,"endTime":845.5,"body":"we wanted to see Well, how do we"},{"speaker":"Gillyanne Kayes","startTime":841.45,"endTime":845.5,"body":"make it sustainable because you"},{"speaker":"Gillyanne Kayes","startTime":845.5,"endTime":850.12,"body":"know, this situation is not"},{"speaker":"Gillyanne Kayes","startTime":845.5,"endTime":850.12,"body":"going to last forever. And we"},{"speaker":"Gillyanne Kayes","startTime":850.12,"endTime":854.32,"body":"all talked about this together."},{"speaker":"Gillyanne Kayes","startTime":850.12,"endTime":854.32,"body":"And one of the things that we"},{"speaker":"Gillyanne Kayes","startTime":854.32,"endTime":860.41,"body":"had been, you know really"},{"speaker":"Gillyanne Kayes","startTime":854.32,"endTime":860.41,"body":"enjoying was the sense of"},{"speaker":"Gillyanne Kayes","startTime":860.71,"endTime":864.61,"body":"excitement and pleasure and the"},{"speaker":"Gillyanne Kayes","startTime":860.71,"endTime":864.61,"body":"the positive feedback we were"},{"speaker":"Gillyanne Kayes","startTime":864.61,"endTime":868.03,"body":"getting about the online"},{"speaker":"Gillyanne Kayes","startTime":864.61,"endTime":868.03,"body":"teachers courses we were"},{"speaker":"Gillyanne Kayes","startTime":868.03,"endTime":868.45,"body":"running."},{"speaker":"Gillyanne Kayes","startTime":869.41,"endTime":871.27,"body":"They were all new for the"},{"speaker":"Gillyanne Kayes","startTime":869.41,"endTime":871.27,"body":"pandemic."},{"speaker":"Gillyanne Kayes","startTime":871.27,"endTime":875.05,"body":"It felt so good. And the"},{"speaker":"Gillyanne Kayes","startTime":871.27,"endTime":875.05,"body":"feedback I have to say, it is"},{"speaker":"Gillyanne Kayes","startTime":875.05,"endTime":878.44,"body":"phenomenal. The feedback we get"},{"speaker":"Gillyanne Kayes","startTime":875.05,"endTime":878.44,"body":"on those courses was amazing."},{"speaker":"Gillyanne Kayes","startTime":879.43,"endTime":884.17,"body":"And you said to us Yeah, but you"},{"speaker":"Gillyanne Kayes","startTime":879.43,"endTime":884.17,"body":"have to get someone else to"},{"speaker":"Gillyanne Kayes","startTime":884.17,"endTime":885.76,"body":"teach those courses."},{"speaker":"Jeremy ","startTime":887.11,"endTime":889.39,"body":"I think your exact term"},{"speaker":"Jeremy ","startTime":887.11,"endTime":889.39,"body":"was stop being precious"},{"speaker":"Gillyanne Kayes","startTime":889.66,"endTime":893.08,"body":"That's where I"},{"speaker":"Gillyanne Kayes","startTime":889.66,"endTime":893.08,"body":"was going. If that's in that"},{"speaker":"Gillyanne Kayes","startTime":893.08,"endTime":897.07,"body":"position in your business model,"},{"speaker":"Gillyanne Kayes","startTime":893.08,"endTime":897.07,"body":"but but we said no but they love"},{"speaker":"Gillyanne Kayes","startTime":897.07,"endTime":900.79,"body":"us. They love us and that's when"},{"speaker":"Gillyanne Kayes","startTime":897.07,"endTime":900.79,"body":"you said stop being Precious."},{"speaker":"Gillyanne Kayes","startTime":900.79,"endTime":903.37,"body":"Yeah. And"},{"speaker":"Michelle","startTime":903.73,"endTime":904.57,"body":"I'm mean"},{"speaker":"Gillyanne Kayes","startTime":904.72,"endTime":908.65,"body":"You are Yes,"},{"speaker":"Gillyanne Kayes","startTime":904.72,"endTime":908.65,"body":"you're a beastie boss. but I"},{"speaker":"Gillyanne Kayes","startTime":908.65,"endTime":912.19,"body":"went away afterwards. And I"},{"speaker":"Gillyanne Kayes","startTime":908.65,"endTime":912.19,"body":"thought, huh, because you feel a"},{"speaker":"Gillyanne Kayes","startTime":912.19,"endTime":914.89,"body":"sense of responsibility to those"},{"speaker":"Gillyanne Kayes","startTime":912.19,"endTime":914.89,"body":"clients that you want to give"},{"speaker":"Gillyanne Kayes","startTime":914.89,"endTime":917.83,"body":"them your best. And actually,"},{"speaker":"Gillyanne Kayes","startTime":914.89,"endTime":917.83,"body":"the teachers we've trained are"},{"speaker":"Gillyanne Kayes","startTime":917.83,"endTime":924.19,"body":"great. And I thought, what"},{"speaker":"Gillyanne Kayes","startTime":917.83,"endTime":924.19,"body":"really Michelle is saying, it's"},{"speaker":"Gillyanne Kayes","startTime":924.19,"endTime":929.41,"body":"not a sustainable business"},{"speaker":"Gillyanne Kayes","startTime":924.19,"endTime":929.41,"body":"model. You have got to create a"},{"speaker":"Gillyanne Kayes","startTime":929.41,"endTime":933.58,"body":"sustainable business model."},{"speaker":"Gillyanne Kayes","startTime":929.41,"endTime":933.58,"body":"Otherwise, there is no legacy."},{"speaker":"Gillyanne Kayes","startTime":934.03,"endTime":937.81,"body":"And we want to leave something,"},{"speaker":"Gillyanne Kayes","startTime":934.03,"endTime":937.81,"body":"yes, we want to make a"},{"speaker":"Gillyanne Kayes","startTime":937.81,"endTime":940.78,"body":"difference. And you can make a"},{"speaker":"Gillyanne Kayes","startTime":937.81,"endTime":940.78,"body":"bigger difference. If you're"},{"speaker":"Gillyanne Kayes","startTime":940.78,"endTime":943.96,"body":"throwing something in the pond,"},{"speaker":"Gillyanne Kayes","startTime":940.78,"endTime":943.96,"body":"and it you know, it ripples out"},{"speaker":"Gillyanne Kayes","startTime":943.96,"endTime":947.38,"body":"to a whole load of other people,"},{"speaker":"Gillyanne Kayes","startTime":943.96,"endTime":947.38,"body":"you're not out there pushing"},{"speaker":"Gillyanne Kayes","startTime":947.38,"endTime":951.46,"body":"that stone and pebble around the"},{"speaker":"Gillyanne Kayes","startTime":947.38,"endTime":951.46,"body":"pond on your own all the time."},{"speaker":"Michelle","startTime":951.58,"endTime":952.03,"body":"Right."},{"speaker":"Gillyanne Kayes","startTime":952.0,"endTime":957.61,"body":"You know, and I"},{"speaker":"Gillyanne Kayes","startTime":952.0,"endTime":957.61,"body":"think we did that for 20 years"},{"speaker":"Jeremy ","startTime":957.82,"endTime":959.56,"body":"20-something years, it"},{"speaker":"Jeremy ","startTime":957.82,"endTime":959.56,"body":"was one of the biggest things I"},{"speaker":"Jeremy ","startTime":959.56,"endTime":961.87,"body":"think that we took out of the"},{"speaker":"Jeremy ","startTime":959.56,"endTime":961.87,"body":"session that we had with you."},{"speaker":"Jeremy ","startTime":961.9,"endTime":967.39,"body":"Because I mean, I threw two"},{"speaker":"Jeremy ","startTime":961.9,"endTime":967.39,"body":"problems at you. And I said,"},{"speaker":"Jeremy ","startTime":967.39,"endTime":970.03,"body":"there are two things that I just"},{"speaker":"Jeremy ","startTime":967.39,"endTime":970.03,"body":"don't know how to deal with. One"},{"speaker":"Jeremy ","startTime":970.03,"endTime":973.96,"body":"was, I am packing up books, when"},{"speaker":"Jeremy ","startTime":970.03,"endTime":973.96,"body":"people order books, it's me that"},{"speaker":"Jeremy ","startTime":973.96,"endTime":976.24,"body":"packs them up in the in the"},{"speaker":"Jeremy ","startTime":973.96,"endTime":976.24,"body":"office and post them by hand,"},{"speaker":"Jeremy ","startTime":977.02,"endTime":981.43,"body":"and I was a. too tired and b. I"},{"speaker":"Jeremy ","startTime":977.02,"endTime":981.43,"body":"didn't have the time to do it."},{"speaker":"Gillyanne Kayes","startTime":981.88,"endTime":982.72,"body":"Plus Brexit."},{"speaker":"Jeremy ","startTime":982.75,"endTime":985.72,"body":"Plus Brexit. And then"},{"speaker":"Jeremy ","startTime":982.75,"endTime":985.72,"body":"we were having to get to have to"},{"speaker":"Jeremy ","startTime":985.72,"endTime":990.07,"body":"deal with import duties and"},{"speaker":"Jeremy ","startTime":985.72,"endTime":990.07,"body":"taxes and all that stuff. And"},{"speaker":"Jeremy ","startTime":990.4,"endTime":992.68,"body":"you said, well, then don't sell"},{"speaker":"Jeremy ","startTime":990.4,"endTime":992.68,"body":"them. And I went, Oh, that's a"},{"speaker":"Jeremy ","startTime":992.68,"endTime":993.46,"body":"radical idea!"},{"speaker":"Gillyanne Kayes","startTime":996.07,"endTime":998.2,"body":"We got rid of"},{"speaker":"Gillyanne Kayes","startTime":996.07,"endTime":998.2,"body":"them all. It was a joy, an"},{"speaker":"Gillyanne Kayes","startTime":998.2,"endTime":999.28,"body":"absolute joy."},{"speaker":"Jeremy ","startTime":999.4,"endTime":1001.14,"body":"And the thing is that"},{"speaker":"Jeremy ","startTime":999.4,"endTime":1001.14,"body":"all the books are available."},{"speaker":"Jeremy ","startTime":1001.14,"endTime":1002.28,"body":"They're all available on Amazon"},{"speaker":"Gillyanne Kayes","startTime":1002.31,"endTime":1003.15,"body":"Buy them on"},{"speaker":"Gillyanne Kayes","startTime":1002.31,"endTime":1003.15,"body":"Amazon."},{"speaker":"Jeremy ","startTime":1003.93,"endTime":1006.0,"body":"So Amazon can do it for"},{"speaker":"Jeremy ","startTime":1003.93,"endTime":1006.0,"body":"me. Thank you. Thank you. That"},{"speaker":"Jeremy ","startTime":1006.0,"endTime":1008.85,"body":"was good. That was the first"},{"speaker":"Jeremy ","startTime":1006.0,"endTime":1008.85,"body":"problem. And the bigger issue."},{"speaker":"Jeremy ","startTime":1008.85,"endTime":1012.72,"body":"And one that I've been wrestling"},{"speaker":"Jeremy ","startTime":1008.85,"endTime":1012.72,"body":"with for years was precisely"},{"speaker":"Jeremy ","startTime":1012.72,"endTime":1016.02,"body":"what we're talking about, which"},{"speaker":"Jeremy ","startTime":1012.72,"endTime":1016.02,"body":"is I we have so many things"},{"speaker":"Jeremy ","startTime":1016.23,"endTime":1019.77,"body":"available, and so many courses"},{"speaker":"Jeremy ","startTime":1016.23,"endTime":1019.77,"body":"and so many downloads and"},{"speaker":"Jeremy ","startTime":1019.77,"endTime":1024.21,"body":"training resources. And I don't"},{"speaker":"Jeremy ","startTime":1019.77,"endTime":1024.21,"body":"know which ones to tell people"},{"speaker":"Jeremy ","startTime":1024.21,"endTime":1027.45,"body":"about. There's so much that even"},{"speaker":"Jeremy ","startTime":1024.21,"endTime":1027.45,"body":"I don't know which one to focus"},{"speaker":"Jeremy ","startTime":1027.45,"endTime":1027.75,"body":"on."},{"speaker":"Michelle","startTime":1028.14,"endTime":1028.77,"body":"Yeah"},{"speaker":"Jeremy ","startTime":1028.8,"endTime":1030.81,"body":"And that was when we"},{"speaker":"Jeremy ","startTime":1028.8,"endTime":1030.81,"body":"came up with this idea of the"},{"speaker":"Jeremy ","startTime":1030.81,"endTime":1033.06,"body":"Learning Lounge. And for people"},{"speaker":"Jeremy ","startTime":1030.81,"endTime":1033.06,"body":"who don't know about the"},{"speaker":"Jeremy ","startTime":1033.06,"endTime":1038.16,"body":"learning lounge, there are over"},{"speaker":"Jeremy ","startTime":1033.06,"endTime":1038.16,"body":"500 videos in the Learning"},{"speaker":"Jeremy ","startTime":1038.16,"endTime":1042.84,"body":"Lounge at the moment, 500"},{"speaker":"Jeremy ","startTime":1038.16,"endTime":1042.84,"body":"resources, and it's the last 15"},{"speaker":"Jeremy ","startTime":1042.84,"endTime":1047.13,"body":"years of the work that we've"},{"speaker":"Jeremy ","startTime":1042.84,"endTime":1047.13,"body":"done at Vocal Process all in one"},{"speaker":"Jeremy ","startTime":1047.13,"endTime":1050.25,"body":"place. And it's all accessible"},{"speaker":"Jeremy ","startTime":1047.13,"endTime":1050.25,"body":"for a monthly charge. And the"},{"speaker":"Jeremy ","startTime":1050.25,"endTime":1052.17,"body":"monthly charge is less than a"},{"speaker":"Jeremy ","startTime":1050.25,"endTime":1052.17,"body":"singing lesson."},{"speaker":"Gillyanne Kayes","startTime":1052.77,"endTime":1054.87,"body":"Quite a lot"},{"speaker":"Gillyanne Kayes","startTime":1052.77,"endTime":1054.87,"body":"less, I would hope"},{"speaker":"Jeremy ","startTime":1054.87,"endTime":1056.64,"body":"It's certainly less"},{"speaker":"Jeremy ","startTime":1054.87,"endTime":1056.64,"body":"than a singing lesson with us."},{"speaker":"Gillyanne Kayes","startTime":1057.12,"endTime":1059.07,"body":"Can I just say"},{"speaker":"Gillyanne Kayes","startTime":1057.12,"endTime":1059.07,"body":"as well, this is something like"},{"speaker":"Gillyanne Kayes","startTime":1059.1,"endTime":1061.32,"body":"Michelle, because I'm what"},{"speaker":"Gillyanne Kayes","startTime":1059.1,"endTime":1061.32,"body":"really want you to talk about"},{"speaker":"Gillyanne Kayes","startTime":1061.32,"endTime":1068.52,"body":"this. Yeah. Why can people be"},{"speaker":"Gillyanne Kayes","startTime":1061.32,"endTime":1068.52,"body":"highly regarded, admired,"},{"speaker":"Gillyanne Kayes","startTime":1069.42,"endTime":1074.73,"body":"fantastic at what they do? And"},{"speaker":"Gillyanne Kayes","startTime":1069.42,"endTime":1074.73,"body":"still not earn much? How does"},{"speaker":"Gillyanne Kayes","startTime":1074.73,"endTime":1079.32,"body":"that happen? What do you have to"},{"speaker":"Gillyanne Kayes","startTime":1074.73,"endTime":1079.32,"body":"say about it?"},{"speaker":"Michelle","startTime":1079.75,"endTime":1084.19,"body":"Yeah, I mean, kind of"},{"speaker":"Michelle","startTime":1079.75,"endTime":1084.19,"body":"harkening back to what I was"},{"speaker":"Michelle","startTime":1084.31,"endTime":1087.43,"body":"saying just a few minutes ago,"},{"speaker":"Michelle","startTime":1084.31,"endTime":1087.43,"body":"but I think there's a couple of"},{"speaker":"Michelle","startTime":1087.7,"endTime":1093.85,"body":"things going on here. I think"},{"speaker":"Michelle","startTime":1087.7,"endTime":1093.85,"body":"you have some systemic issues"},{"speaker":"Michelle","startTime":1093.88,"endTime":1102.46,"body":"around art, and mindset, and the"},{"speaker":"Michelle","startTime":1093.88,"endTime":1102.46,"body":"cultural relevance of art, in"},{"speaker":"Michelle","startTime":1102.46,"endTime":1109.78,"body":"terms of accessibility, and in"},{"speaker":"Michelle","startTime":1102.46,"endTime":1109.78,"body":"terms of how people want to pay"},{"speaker":"Michelle","startTime":1109.78,"endTime":1115.48,"body":"for art, or, you know, not pay"},{"speaker":"Michelle","startTime":1109.78,"endTime":1115.48,"body":"for art, you know, this, the"},{"speaker":"Michelle","startTime":1115.48,"endTime":1121.69,"body":"performing arts and arts, again,"},{"speaker":"Michelle","startTime":1115.48,"endTime":1121.69,"body":"is inherently full of costs"},{"speaker":"Michelle","startTime":1121.69,"endTime":1125.29,"body":"disease. So you have these two"},{"speaker":"Michelle","startTime":1121.69,"endTime":1125.29,"body":"things going on, you have a"},{"speaker":"Michelle","startTime":1125.29,"endTime":1130.48,"body":"system, like a data driven"},{"speaker":"Michelle","startTime":1125.29,"endTime":1130.48,"body":"economic system. That is that"},{"speaker":"Michelle","startTime":1130.48,"endTime":1133.96,"body":"makes the the cost of the"},{"speaker":"Michelle","startTime":1130.48,"endTime":1133.96,"body":"service increasingly more"},{"speaker":"Michelle","startTime":1133.96,"endTime":1142.03,"body":"expensive. While the desire for"},{"speaker":"Michelle","startTime":1133.96,"endTime":1142.03,"body":"whatever is being sold, might"},{"speaker":"Michelle","startTime":1142.03,"endTime":1149.02,"body":"stay and usually stays pretty"},{"speaker":"Michelle","startTime":1142.03,"endTime":1149.02,"body":"static. And so it costs more and"},{"speaker":"Michelle","startTime":1149.02,"endTime":1152.2,"body":"more and more for someone to"},{"speaker":"Michelle","startTime":1149.02,"endTime":1152.2,"body":"provide a service, it doesn't"},{"speaker":"Michelle","startTime":1152.2,"endTime":1156.19,"body":"cost more to provide a good, you"},{"speaker":"Michelle","startTime":1152.2,"endTime":1156.19,"body":"can always figure out how to"},{"speaker":"Michelle","startTime":1156.19,"endTime":1162.82,"body":"make a good, like a product, for"},{"speaker":"Michelle","startTime":1156.19,"endTime":1162.82,"body":"less money, you can always Six"},{"speaker":"Michelle","startTime":1162.82,"endTime":1166.51,"body":"Sigma that thing. Six Sigma is a"},{"speaker":"Michelle","startTime":1162.82,"endTime":1166.51,"body":"way that you make lean"},{"speaker":"Michelle","startTime":1166.51,"endTime":1170.32,"body":"manufacturing, right? You can"},{"speaker":"Michelle","startTime":1166.51,"endTime":1170.32,"body":"always come to a product and"},{"speaker":"Michelle","startTime":1170.32,"endTime":1174.25,"body":"figure out how to reduce your..."},{"speaker":"Michelle","startTime":1170.32,"endTime":1174.25,"body":"increase your profit margin on"},{"speaker":"Michelle","startTime":1174.25,"endTime":1177.94,"body":"it. But the only way you"},{"speaker":"Michelle","startTime":1174.25,"endTime":1177.94,"body":"increase your profit margin on a"},{"speaker":"Michelle","startTime":1177.94,"endTime":1184.21,"body":"service is by increasing the"},{"speaker":"Michelle","startTime":1177.94,"endTime":1184.21,"body":"cost of the service which might"},{"speaker":"Michelle","startTime":1184.24,"endTime":1188.2,"body":"not line up with the demand of"},{"speaker":"Michelle","startTime":1184.24,"endTime":1188.2,"body":"the market."},{"speaker":"Gillyanne Kayes","startTime":1189.61,"endTime":1189.91,"body":"Yeah."},{"speaker":"Michelle","startTime":1190.72,"endTime":1194.26,"body":"So you get to a point"},{"speaker":"Michelle","startTime":1190.72,"endTime":1194.26,"body":"as an individual where you're"},{"speaker":"Michelle","startTime":1194.26,"endTime":1200.47,"body":"like I gotta pay my bills and"},{"speaker":"Michelle","startTime":1194.26,"endTime":1200.47,"body":"all the sudden some money looks"},{"speaker":"Michelle","startTime":1200.47,"endTime":1205.3,"body":"better than no money. Because"},{"speaker":"Michelle","startTime":1200.47,"endTime":1205.3,"body":"math loves - Hierarchy of Needs"},{"speaker":"Michelle","startTime":1205.3,"endTime":1208.78,"body":"says, If I can't feed myself, if"},{"speaker":"Michelle","startTime":1205.3,"endTime":1208.78,"body":"I don't have water, if I don't"},{"speaker":"Michelle","startTime":1208.78,"endTime":1213.07,"body":"have shelter, I do not feel"},{"speaker":"Michelle","startTime":1208.78,"endTime":1213.07,"body":"safe. And if I do not feel safe,"},{"speaker":"Michelle","startTime":1213.19,"endTime":1219.04,"body":"then I start making silly"},{"speaker":"Michelle","startTime":1213.19,"endTime":1219.04,"body":"decisions. So you have this real"},{"speaker":"Michelle","startTime":1219.04,"endTime":1226.36,"body":"economic problem in just the"},{"speaker":"Michelle","startTime":1219.04,"endTime":1226.36,"body":"business model. And then you"},{"speaker":"Michelle","startTime":1226.36,"endTime":1232.42,"body":"have this mindset that goes with"},{"speaker":"Michelle","startTime":1226.36,"endTime":1232.42,"body":"it. Plus, then you have the myth"},{"speaker":"Michelle","startTime":1232.42,"endTime":1235.54,"body":"of the starving artist, that"},{"speaker":"Michelle","startTime":1232.42,"endTime":1235.54,"body":"there's some sort of like, \"if"},{"speaker":"Michelle","startTime":1235.66,"endTime":1239.74,"body":"you're making money at this,"},{"speaker":"Michelle","startTime":1235.66,"endTime":1239.74,"body":"you've sold out\", which is \"you"},{"speaker":"Michelle","startTime":1239.74,"endTime":1243.79,"body":"should be doing it for the love"},{"speaker":"Michelle","startTime":1239.74,"endTime":1243.79,"body":"of the art\" kind of situation."},{"speaker":"Michelle","startTime":1243.79,"endTime":1247.99,"body":"And I'm always like, of course,"},{"speaker":"Michelle","startTime":1243.79,"endTime":1247.99,"body":"I'm doing this for the love of"},{"speaker":"Michelle","startTime":1247.99,"endTime":1251.8,"body":"the art, like, if you're"},{"speaker":"Michelle","startTime":1247.99,"endTime":1251.8,"body":"questioning that, then maybe"},{"speaker":"Michelle","startTime":1251.8,"endTime":1255.16,"body":"that's on you, and not on me."},{"speaker":"Michelle","startTime":1251.8,"endTime":1255.16,"body":"And also, you're probably just"},{"speaker":"Michelle","startTime":1255.16,"endTime":1260.29,"body":"mad that I'm making more money"},{"speaker":"Michelle","startTime":1255.16,"endTime":1260.29,"body":"than you. Right. So I think"},{"speaker":"Michelle","startTime":1260.29,"endTime":1266.02,"body":"there's a couple layers. But it"},{"speaker":"Michelle","startTime":1260.29,"endTime":1266.02,"body":"all starts with inherently, you"},{"speaker":"Michelle","startTime":1266.02,"endTime":1269.71,"body":"cannot create more time in your"},{"speaker":"Michelle","startTime":1266.02,"endTime":1269.71,"body":"week, therefore you cannot"},{"speaker":"Michelle","startTime":1269.71,"endTime":1275.8,"body":"create more capacity. The only"},{"speaker":"Michelle","startTime":1269.71,"endTime":1275.8,"body":"way you can make more money is"},{"speaker":"Michelle","startTime":1275.8,"endTime":1281.74,"body":"to sell more units of time for a"},{"speaker":"Michelle","startTime":1275.8,"endTime":1281.74,"body":"higher cost more often, that's"},{"speaker":"Michelle","startTime":1281.74,"endTime":1286.12,"body":"the only way to increase the"},{"speaker":"Michelle","startTime":1281.74,"endTime":1286.12,"body":"profit margin. So you can be"},{"speaker":"Michelle","startTime":1286.12,"endTime":1290.44,"body":"highly regarded and not make"},{"speaker":"Michelle","startTime":1286.12,"endTime":1290.44,"body":"more money. Because it doesn't"},{"speaker":"Michelle","startTime":1290.44,"endTime":1293.83,"body":"matter you if you need to make a"},{"speaker":"Michelle","startTime":1290.44,"endTime":1293.83,"body":"million dollars a year in order"},{"speaker":"Michelle","startTime":1293.83,"endTime":1297.49,"body":"to sustain your business and"},{"speaker":"Michelle","startTime":1293.83,"endTime":1297.49,"body":"your life, but you only have"},{"speaker":"Michelle","startTime":1297.52,"endTime":1303.55,"body":"between the two of you 80 hours"},{"speaker":"Michelle","startTime":1297.52,"endTime":1303.55,"body":"to sell 40 hours of billable"},{"speaker":"Michelle","startTime":1303.88,"endTime":1309.07,"body":"time, you're gonna have that's"},{"speaker":"Michelle","startTime":1303.88,"endTime":1309.07,"body":"gonna be a lot of money for each"},{"speaker":"Michelle","startTime":1309.07,"endTime":1310.06,"body":"of those hours."},{"speaker":"Jeremy ","startTime":1310.78,"endTime":1313.93,"body":"Right, and then"},{"speaker":"Jeremy ","startTime":1310.78,"endTime":1313.93,"body":"expectation does not match"},{"speaker":"Michelle","startTime":1314.53,"endTime":1317.86,"body":"it doesn't match, you"},{"speaker":"Michelle","startTime":1314.53,"endTime":1317.86,"body":"will have to, you'll have to do"},{"speaker":"Michelle","startTime":1317.86,"endTime":1323.53,"body":"some things right, you'll either"},{"speaker":"Michelle","startTime":1317.86,"endTime":1323.53,"body":"have to, you will have to create"},{"speaker":"Michelle","startTime":1323.56,"endTime":1328.36,"body":"the value, that, and the results"},{"speaker":"Michelle","startTime":1323.56,"endTime":1328.36,"body":"that are in line with that price"},{"speaker":"Michelle","startTime":1328.36,"endTime":1333.4,"body":"point. And then you will have to"},{"speaker":"Michelle","startTime":1328.36,"endTime":1333.4,"body":"find the people who want to"},{"speaker":"Michelle","startTime":1333.46,"endTime":1337.96,"body":"align with that brand, that"},{"speaker":"Michelle","startTime":1333.46,"endTime":1337.96,"body":"value and those results at that"},{"speaker":"Michelle","startTime":1337.96,"endTime":1345.4,"body":"price point in order to make"},{"speaker":"Michelle","startTime":1337.96,"endTime":1345.4,"body":"your numbers. You put that in"},{"speaker":"Michelle","startTime":1345.43,"endTime":1352.0,"body":"September of 2021. After a"},{"speaker":"Michelle","startTime":1345.43,"endTime":1352.0,"body":"global pandemic, when especially"},{"speaker":"Michelle","startTime":1352.0,"endTime":1358.54,"body":"if you serve professionals, they"},{"speaker":"Michelle","startTime":1352.0,"endTime":1358.54,"body":"literally have no income. Who"},{"speaker":"Michelle","startTime":1358.54,"endTime":1361.45,"body":"are you going to sell to? You're"},{"speaker":"Michelle","startTime":1358.54,"endTime":1361.45,"body":"inherently going to sell to"},{"speaker":"Michelle","startTime":1361.45,"endTime":1365.26,"body":"hobbyists, you're gonna sell to"},{"speaker":"Michelle","startTime":1361.45,"endTime":1365.26,"body":"people who always wanted to sing"},{"speaker":"Michelle","startTime":1365.32,"endTime":1368.41,"body":"wealthy people who always wanted"},{"speaker":"Michelle","startTime":1365.32,"endTime":1368.41,"body":"to sing, but never had a chance."},{"speaker":"Michelle","startTime":1368.41,"endTime":1373.54,"body":"And now they have time, your"},{"speaker":"Michelle","startTime":1368.41,"endTime":1373.54,"body":"your, your client, your ideal"},{"speaker":"Michelle","startTime":1373.54,"endTime":1377.05,"body":"client, avatar, whatever you"},{"speaker":"Michelle","startTime":1373.54,"endTime":1377.05,"body":"want to call, it is completely"},{"speaker":"Michelle","startTime":1377.05,"endTime":1383.2,"body":"going to shift. So I think"},{"speaker":"Michelle","startTime":1377.05,"endTime":1383.2,"body":"people, you know, I hope I know,"},{"speaker":"Michelle","startTime":1383.2,"endTime":1386.56,"body":"this is a little bit roundabout"},{"speaker":"Michelle","startTime":1383.2,"endTime":1386.56,"body":"way to answer the question. But"},{"speaker":"Michelle","startTime":1386.56,"endTime":1390.88,"body":"I think that's just the fact"},{"speaker":"Michelle","startTime":1386.56,"endTime":1390.88,"body":"that it's a question shows that"},{"speaker":"Michelle","startTime":1390.88,"endTime":1396.46,"body":"we're not clear on where this"},{"speaker":"Michelle","startTime":1390.88,"endTime":1396.46,"body":"sits in an entire economic"},{"speaker":"Michelle","startTime":1396.46,"endTime":1397.15,"body":"system."},{"speaker":"Jeremy ","startTime":1397.94,"endTime":1400.16,"body":"I want to put that into"},{"speaker":"Jeremy ","startTime":1397.94,"endTime":1400.16,"body":"context of what we've been doing"},{"speaker":"Jeremy ","startTime":1400.16,"endTime":1404.99,"body":"for the last 20 years because we"},{"speaker":"Jeremy ","startTime":1400.16,"endTime":1404.99,"body":"absolutely fell into that trap,"},{"speaker":"Jeremy ","startTime":1405.38,"endTime":1409.91,"body":"which is we would create, we"},{"speaker":"Jeremy ","startTime":1405.38,"endTime":1409.91,"body":"would create something and"},{"speaker":"Jeremy ","startTime":1409.91,"endTime":1411.83,"body":"people would be really"},{"speaker":"Jeremy ","startTime":1409.91,"endTime":1411.83,"body":"enthusiastic about it. And then"},{"speaker":"Jeremy ","startTime":1411.83,"endTime":1413.66,"body":"somebody else would create"},{"speaker":"Jeremy ","startTime":1411.83,"endTime":1413.66,"body":"something similar, that was"},{"speaker":"Jeremy ","startTime":1413.66,"endTime":1417.47,"body":"cheaper. And then we'd go Okay,"},{"speaker":"Jeremy ","startTime":1413.66,"endTime":1417.47,"body":"we can't compete with that. So"},{"speaker":"Jeremy ","startTime":1417.47,"endTime":1420.47,"body":"we're going to create something"},{"speaker":"Jeremy ","startTime":1417.47,"endTime":1420.47,"body":"new, and we just carried on"},{"speaker":"Jeremy ","startTime":1420.47,"endTime":1424.01,"body":"creating new stuff and new stuff"},{"speaker":"Jeremy ","startTime":1420.47,"endTime":1424.01,"body":"and new stuff for 20 years."},{"speaker":"Gillyanne Kayes","startTime":1424.0,"endTime":1427.0,"body":"People in our"},{"speaker":"Gillyanne Kayes","startTime":1424.0,"endTime":1427.0,"body":"profession are creatives, you"},{"speaker":"Gillyanne Kayes","startTime":1427.0,"endTime":1429.85,"body":"know, that's what we do. And"},{"speaker":"Gillyanne Kayes","startTime":1427.0,"endTime":1429.85,"body":"it's great. You know, look at"},{"speaker":"Gillyanne Kayes","startTime":1429.85,"endTime":1432.82,"body":"our green screen here. This is"},{"speaker":"Gillyanne Kayes","startTime":1429.85,"endTime":1432.82,"body":"just a few of the things that"},{"speaker":"Gillyanne Kayes","startTime":1432.82,"endTime":1433.69,"body":"we've produced."},{"speaker":"Michelle","startTime":1433.69,"endTime":1434.05,"body":"Oh, I love it!"},{"speaker":"Jeremy ","startTime":1434.41,"endTime":1436.51,"body":"Okay, if people are on"},{"speaker":"Jeremy ","startTime":1434.41,"endTime":1436.51,"body":"the podcast, and they're not"},{"speaker":"Jeremy ","startTime":1436.51,"endTime":1439.21,"body":"actually I may or may not put"},{"speaker":"Jeremy ","startTime":1436.51,"endTime":1439.21,"body":"this up on YouTube, but we have"},{"speaker":"Jeremy ","startTime":1439.21,"endTime":1442.51,"body":"pictures behind us of all the"},{"speaker":"Jeremy ","startTime":1439.21,"endTime":1442.51,"body":"books. Well, no some of the"},{"speaker":"Jeremy ","startTime":1442.51,"endTime":1444.79,"body":"books that we've done. And in"},{"speaker":"Jeremy ","startTime":1442.51,"endTime":1444.79,"body":"fact, just behind my shoulder is"},{"speaker":"Jeremy ","startTime":1444.79,"endTime":1448.12,"body":"the app. So we have a number one"},{"speaker":"Jeremy ","startTime":1444.79,"endTime":1448.12,"body":"app, which is the One Minute"},{"speaker":"Jeremy ","startTime":1448.12,"endTime":1448.75,"body":"Voice Warmup."},{"speaker":"Michelle","startTime":1448.81,"endTime":1449.74,"body":"I love it!"},{"speaker":"Gillyanne Kayes","startTime":1449.77,"endTime":1453.52,"body":"We love to"},{"speaker":"Gillyanne Kayes","startTime":1449.77,"endTime":1453.52,"body":"create Yeah, you know, but then"},{"speaker":"Gillyanne Kayes","startTime":1453.52,"endTime":1457.87,"body":"what happens is people are, you"},{"speaker":"Gillyanne Kayes","startTime":1453.52,"endTime":1457.87,"body":"know, that they know who you"},{"speaker":"Gillyanne Kayes","startTime":1457.87,"endTime":1462.73,"body":"are. People definitely seem to"},{"speaker":"Gillyanne Kayes","startTime":1457.87,"endTime":1462.73,"body":"know who we were. And you know,"},{"speaker":"Gillyanne Kayes","startTime":1462.73,"endTime":1465.52,"body":"then they're going oh yes those"},{"speaker":"Gillyanne Kayes","startTime":1462.73,"endTime":1465.52,"body":"people are so great. Now,"},{"speaker":"Jeremy ","startTime":1465.58,"endTime":1466.21,"body":"what is it they do?"},{"speaker":"Gillyanne Kayes","startTime":1466.21,"endTime":1468.58,"body":"what is it that"},{"speaker":"Gillyanne Kayes","startTime":1466.21,"endTime":1468.58,"body":"I do with them? What do I get"},{"speaker":"Gillyanne Kayes","startTime":1468.58,"endTime":1469.12,"body":"from them?"},{"speaker":"Jeremy ","startTime":1469.87,"endTime":1473.32,"body":"We have so many things"},{"speaker":"Jeremy ","startTime":1469.87,"endTime":1473.32,"body":"so many products out there so"},{"speaker":"Jeremy ","startTime":1473.32,"endTime":1475.93,"body":"many courses out there so many"},{"speaker":"Jeremy ","startTime":1473.32,"endTime":1475.93,"body":"things out there that people"},{"speaker":"Jeremy ","startTime":1475.93,"endTime":1478.15,"body":"went \"It's great what you do,"},{"speaker":"Jeremy ","startTime":1475.93,"endTime":1478.15,"body":"but I don't know what you do.\""},{"speaker":"Gillyanne Kayes","startTime":1478.18,"endTime":1480.28,"body":"What an amazing"},{"speaker":"Gillyanne Kayes","startTime":1478.18,"endTime":1480.28,"body":"smorgasbord. Yeah,"},{"speaker":"Michelle","startTime":1480.72,"endTime":1483.99,"body":"yeah. And this I think"},{"speaker":"Michelle","startTime":1480.72,"endTime":1483.99,"body":"this is really important to talk"},{"speaker":"Michelle","startTime":1483.99,"endTime":1487.47,"body":"about in 2021. And well, it's"},{"speaker":"Michelle","startTime":1483.99,"endTime":1487.47,"body":"been important to talk about"},{"speaker":"Michelle","startTime":1487.47,"endTime":1491.28,"body":"since the internet started to be"},{"speaker":"Michelle","startTime":1487.47,"endTime":1491.28,"body":"the way people find us and the"},{"speaker":"Michelle","startTime":1491.28,"endTime":1496.95,"body":"way that we can sell,is decision"},{"speaker":"Michelle","startTime":1491.28,"endTime":1496.95,"body":"fatigue is a real thing y'all."},{"speaker":"Michelle","startTime":1497.85,"endTime":1502.17,"body":"Like and if it, there's so much"},{"speaker":"Michelle","startTime":1497.85,"endTime":1502.17,"body":"there's so many studies about,"},{"speaker":"Michelle","startTime":1502.17,"endTime":1505.5,"body":"like how many pieces of"},{"speaker":"Michelle","startTime":1502.17,"endTime":1505.5,"body":"information a person can bring"},{"speaker":"Michelle","startTime":1505.5,"endTime":1509.58,"body":"into their brain. And then"},{"speaker":"Michelle","startTime":1505.5,"endTime":1509.58,"body":"before they get overwhelmed,"},{"speaker":"Michelle","startTime":1509.61,"endTime":1514.74,"body":"right, this is why in like, when"},{"speaker":"Michelle","startTime":1509.61,"endTime":1514.74,"body":"they, you know, if you read"},{"speaker":"Michelle","startTime":1514.74,"endTime":1517.53,"body":"about how to write a sales page,"},{"speaker":"Michelle","startTime":1514.74,"endTime":1517.53,"body":"or like something like that,"},{"speaker":"Michelle","startTime":1517.71,"endTime":1522.09,"body":"five to seven bullet points,"},{"speaker":"Michelle","startTime":1517.71,"endTime":1522.09,"body":"always an odd number, never,"},{"speaker":"Michelle","startTime":1522.09,"endTime":1527.25,"body":"ever, ever, ever more than"},{"speaker":"Michelle","startTime":1522.09,"endTime":1527.25,"body":"seven. Right? And five is kind"},{"speaker":"Michelle","startTime":1527.25,"endTime":1531.9,"body":"of that perfect number. That's"},{"speaker":"Michelle","startTime":1527.25,"endTime":1531.9,"body":"not because that's because of"},{"speaker":"Michelle","startTime":1531.9,"endTime":1535.8,"body":"research. It's not, somebody"},{"speaker":"Michelle","startTime":1531.9,"endTime":1535.8,"body":"didn't just make that up. That's"},{"speaker":"Michelle","startTime":1535.8,"endTime":1539.01,"body":"because about five pieces of"},{"speaker":"Michelle","startTime":1535.8,"endTime":1539.01,"body":"information is what we can"},{"speaker":"Michelle","startTime":1539.01,"endTime":1543.39,"body":"digest, to decide if we want to"},{"speaker":"Michelle","startTime":1539.01,"endTime":1543.39,"body":"take it or spit it out. So when"},{"speaker":"Michelle","startTime":1543.39,"endTime":1549.75,"body":"you have this gigantic"},{"speaker":"Michelle","startTime":1543.39,"endTime":1549.75,"body":"smorgasbord of things, if it's"},{"speaker":"Michelle","startTime":1549.75,"endTime":1555.6,"body":"at least not organised in a way"},{"speaker":"Michelle","startTime":1549.75,"endTime":1555.6,"body":"that is easy for the consumer to"},{"speaker":"Michelle","startTime":1555.6,"endTime":1559.38,"body":"make a decision about, then they"},{"speaker":"Michelle","startTime":1555.6,"endTime":1559.38,"body":"just do exactly what you said."},{"speaker":"Michelle","startTime":1559.38,"endTime":1561.99,"body":"They just think you're fancy."},{"speaker":"Michelle","startTime":1559.38,"endTime":1561.99,"body":"And they're like, oh, my"},{"speaker":"Michelle","startTime":1561.99,"endTime":1564.63,"body":"goodness, look at all the things"},{"speaker":"Michelle","startTime":1561.99,"endTime":1564.63,"body":"that they made. I'm gonna go"},{"speaker":"Michelle","startTime":1564.63,"endTime":1567.93,"body":"over here where it's easy, and I"},{"speaker":"Michelle","startTime":1564.63,"endTime":1567.93,"body":"know exactly what I'm gonna get."},{"speaker":"Michelle","startTime":1568.98,"endTime":1569.37,"body":"You know?"},{"speaker":"Gillyanne Kayes","startTime":1569.37,"endTime":1571.23,"body":"Absolutely,"},{"speaker":"Gillyanne Kayes","startTime":1569.37,"endTime":1571.23,"body":"Yeah, yeah, let's go and buy the"},{"speaker":"Gillyanne Kayes","startTime":1571.23,"endTime":1572.31,"body":"tuna sandwich."},{"speaker":"Jeremy ","startTime":1572.58,"endTime":1573.12,"body":"Yep."},{"speaker":"Michelle","startTime":1573.87,"endTime":1578.88,"body":"Yeah, it's, it's"},{"speaker":"Michelle","startTime":1573.87,"endTime":1578.88,"body":"funny, because I read, you know,"},{"speaker":"Michelle","startTime":1578.88,"endTime":1581.52,"body":"I read this. This was a while"},{"speaker":"Michelle","startTime":1578.88,"endTime":1581.52,"body":"ago, but I read like this little"},{"speaker":"Michelle","startTime":1581.52,"endTime":1585.03,"body":"anecdotal article about Subway,"},{"speaker":"Michelle","startTime":1581.52,"endTime":1585.03,"body":"do you have Subway in the UK,"},{"speaker":"Michelle","startTime":1585.03,"endTime":1590.67,"body":"it's a sandwich place. So how,"},{"speaker":"Michelle","startTime":1585.03,"endTime":1590.67,"body":"you know, Subway, the whole"},{"speaker":"Michelle","startTime":1590.67,"endTime":1595.05,"body":"point of Subway is that you go"},{"speaker":"Michelle","startTime":1590.67,"endTime":1595.05,"body":"in there, and you make your"},{"speaker":"Michelle","startTime":1595.05,"endTime":1600.54,"body":"sandwich the way that you want"},{"speaker":"Michelle","startTime":1595.05,"endTime":1600.54,"body":"it. Right. But the relationship"},{"speaker":"Michelle","startTime":1600.54,"endTime":1603.69,"body":"like they did it, they did this"},{"speaker":"Michelle","startTime":1600.54,"endTime":1603.69,"body":"like little kind of data"},{"speaker":"Michelle","startTime":1603.69,"endTime":1607.65,"body":"gathering survey thing around"},{"speaker":"Michelle","startTime":1603.69,"endTime":1607.65,"body":"all their franchises. And do you"},{"speaker":"Michelle","startTime":1607.65,"endTime":1612.24,"body":"know what they sold more of? The"},{"speaker":"Michelle","startTime":1607.65,"endTime":1612.24,"body":"pre-made sandwiches, the one"},{"speaker":"Michelle","startTime":1612.24,"endTime":1616.02,"body":"where they where people can just"},{"speaker":"Michelle","startTime":1612.24,"endTime":1616.02,"body":"point and say, that's the one I"},{"speaker":"Michelle","startTime":1616.02,"endTime":1620.61,"body":"want? Not the ones where you can"},{"speaker":"Michelle","startTime":1616.02,"endTime":1620.61,"body":"I mean, you and I are the people"},{"speaker":"Michelle","startTime":1620.61,"endTime":1624.3,"body":"that are like, okay, I would"},{"speaker":"Michelle","startTime":1620.61,"endTime":1624.3,"body":"like one quarter cup of shredded"},{"speaker":"Michelle","startTime":1624.3,"endTime":1628.68,"body":"lettuce, but not the big"},{"speaker":"Michelle","startTime":1624.3,"endTime":1628.68,"body":"lettuce. Can you give me three"},{"speaker":"Michelle","startTime":1628.68,"endTime":1631.53,"body":"tomatoes across this? I mean,"},{"speaker":"Michelle","startTime":1628.68,"endTime":1631.53,"body":"you and I are the creatives,"},{"speaker":"Michelle","startTime":1631.53,"endTime":1634.41,"body":"right? We're the ones that will"},{"speaker":"Michelle","startTime":1631.53,"endTime":1634.41,"body":"create a new sandwich every"},{"speaker":"Michelle","startTime":1634.41,"endTime":1634.68,"body":"time."},{"speaker":"Jeremy ","startTime":1634.71,"endTime":1635.28,"body":"Absolutely."},{"speaker":"Michelle","startTime":1635.34,"endTime":1639.57,"body":"Most people when they"},{"speaker":"Michelle","startTime":1635.34,"endTime":1639.57,"body":"are in a decision making, all"},{"speaker":"Michelle","startTime":1639.57,"endTime":1642.3,"body":"they want to do is solve the"},{"speaker":"Michelle","startTime":1639.57,"endTime":1642.3,"body":"problem with what sounds good at"},{"speaker":"Michelle","startTime":1642.3,"endTime":1642.81,"body":"the time."},{"speaker":"Jeremy ","startTime":1643.38,"endTime":1643.71,"body":"Yep."},{"speaker":"Michelle","startTime":1644.64,"endTime":1649.74,"body":"So, um, I often say"},{"speaker":"Michelle","startTime":1644.64,"endTime":1649.74,"body":"listen, let's just start out"},{"speaker":"Michelle","startTime":1649.74,"endTime":1655.89,"body":"with like three offers, like how"},{"speaker":"Michelle","startTime":1649.74,"endTime":1655.89,"body":"can we turn what you have into"},{"speaker":"Michelle","startTime":1655.89,"endTime":1659.79,"body":"three offers at maybe three"},{"speaker":"Michelle","startTime":1655.89,"endTime":1659.79,"body":"different price points, or three"},{"speaker":"Michelle","startTime":1659.79,"endTime":1665.58,"body":"different levels of entry with"},{"speaker":"Michelle","startTime":1659.79,"endTime":1665.58,"body":"three different scopes, meaning"},{"speaker":"Michelle","startTime":1665.58,"endTime":1671.76,"body":"like, what they do, what purpose"},{"speaker":"Michelle","startTime":1665.58,"endTime":1671.76,"body":"they serve, and then talk about"},{"speaker":"Michelle","startTime":1671.79,"endTime":1674.97,"body":"the overall benefit for all of"},{"speaker":"Michelle","startTime":1671.79,"endTime":1674.97,"body":"these and then decide which one"},{"speaker":"Michelle","startTime":1674.97,"endTime":1679.11,"body":"of these things is going to work"},{"speaker":"Michelle","startTime":1674.97,"endTime":1679.11,"body":"best for the particular buyer."},{"speaker":"Michelle","startTime":1679.71,"endTime":1682.71,"body":"And that's where, I think in our"},{"speaker":"Michelle","startTime":1679.71,"endTime":1682.71,"body":"coaching, when we were talking"},{"speaker":"Michelle","startTime":1682.71,"endTime":1687.27,"body":"about the Learning Library, and"},{"speaker":"Michelle","startTime":1682.71,"endTime":1687.27,"body":"the Learning Lounge. That was"},{"speaker":"Michelle","startTime":1687.45,"endTime":1693.06,"body":"that was a way to organise all"},{"speaker":"Michelle","startTime":1687.45,"endTime":1693.06,"body":"of your amazingness into one"},{"speaker":"Michelle","startTime":1693.09,"endTime":1698.46,"body":"offer. So it wasn't Oh my God,"},{"speaker":"Michelle","startTime":1693.09,"endTime":1698.46,"body":"I'm at Subway and like, how many"},{"speaker":"Michelle","startTime":1698.46,"endTime":1703.38,"body":"condiments do I want on my"},{"speaker":"Michelle","startTime":1698.46,"endTime":1703.38,"body":"pedagogy sandwich. But that's"},{"speaker":"Michelle","startTime":1703.38,"endTime":1707.88,"body":"the sandwich I want. Or I want a"},{"speaker":"Michelle","startTime":1703.38,"endTime":1707.88,"body":"workshop sandwich or I want a"},{"speaker":"Michelle","startTime":1707.88,"endTime":1708.87,"body":"one on one sandwich."},{"speaker":"Jeremy ","startTime":1708.96,"endTime":1712.38,"body":"I want to go to own and"},{"speaker":"Jeremy ","startTime":1708.96,"endTime":1712.38,"body":"go a little break it down a bit"},{"speaker":"Jeremy ","startTime":1712.38,"endTime":1714.99,"body":"further for people and I want to"},{"speaker":"Jeremy ","startTime":1712.38,"endTime":1714.99,"body":"talk about marketing, because"},{"speaker":"Jeremy ","startTime":1714.99,"endTime":1719.22,"body":"marketing is a dirty word. You"},{"speaker":"Jeremy ","startTime":1714.99,"endTime":1719.22,"body":"know exactly like we had 20"},{"speaker":"Jeremy ","startTime":1719.22,"endTime":1721.74,"body":"years ago, I you know, I don't"},{"speaker":"Jeremy ","startTime":1719.22,"endTime":1721.74,"body":"market myself"},{"speaker":"Gillyanne Kayes","startTime":1721.74,"endTime":1723.39,"body":"I don't need to"},{"speaker":"Gillyanne Kayes","startTime":1721.74,"endTime":1723.39,"body":"advertise."},{"speaker":"Jeremy ","startTime":1723.39,"endTime":1725.85,"body":"I don't need to"},{"speaker":"Jeremy ","startTime":1723.39,"endTime":1725.85,"body":"advertise. And the thing about"},{"speaker":"Jeremy ","startTime":1725.85,"endTime":1729.45,"body":"marketing. I mean, people have"},{"speaker":"Jeremy ","startTime":1725.85,"endTime":1729.45,"body":"all sorts of techniques and all"},{"speaker":"Jeremy ","startTime":1729.45,"endTime":1732.66,"body":"sorts of things. And it's really"},{"speaker":"Jeremy ","startTime":1729.45,"endTime":1732.66,"body":"quite frightening for somebody"},{"speaker":"Jeremy ","startTime":1732.66,"endTime":1735.51,"body":"who is running a voice studio on"},{"speaker":"Jeremy ","startTime":1732.66,"endTime":1735.51,"body":"their own, and they don't even"},{"speaker":"Jeremy ","startTime":1735.51,"endTime":1739.2,"body":"know what it is. I mean, in my"},{"speaker":"Jeremy ","startTime":1735.51,"endTime":1739.2,"body":"mind marketing is simply having"},{"speaker":"Jeremy ","startTime":1739.2,"endTime":1741.15,"body":"a conversation with people and"},{"speaker":"Jeremy ","startTime":1739.2,"endTime":1741.15,"body":"telling them what you do."},{"speaker":"Michelle","startTime":1743.13,"endTime":1745.14,"body":"That is a tactic of"},{"speaker":"Michelle","startTime":1743.13,"endTime":1745.14,"body":"marketing. Yes."},{"speaker":"Jeremy ","startTime":1746.5,"endTime":1748.3,"body":"Oh, so give us a more"},{"speaker":"Gillyanne Kayes","startTime":1748.33,"endTime":1749.26,"body":"leading"},{"speaker":"Gillyanne Kayes","startTime":1748.33,"endTime":1749.26,"body":"response."},{"speaker":"Michelle","startTime":1750.58,"endTime":1753.16,"body":"For those of you who"},{"speaker":"Michelle","startTime":1750.58,"endTime":1753.16,"body":"do not see Jeremy's face right"},{"speaker":"Michelle","startTime":1753.16,"endTime":1763.42,"body":"now, he just was like bitch!"},{"speaker":"Michelle","startTime":1753.16,"endTime":1763.42,"body":"He's like, Challenge accepted."},{"speaker":"Michelle","startTime":1763.45,"endTime":1771.16,"body":"Okay. So marketing is creating"},{"speaker":"Michelle","startTime":1763.45,"endTime":1771.16,"body":"knowledge of your service or"},{"speaker":"Michelle","startTime":1771.16,"endTime":1775.87,"body":"product in the market. That's"},{"speaker":"Michelle","startTime":1771.16,"endTime":1775.87,"body":"it."},{"speaker":"Jeremy ","startTime":1776.32,"endTime":1776.68,"body":"Okay."},{"speaker":"Michelle","startTime":1778.42,"endTime":1782.2,"body":"How we do that can go"},{"speaker":"Michelle","startTime":1778.42,"endTime":1782.2,"body":"well or can go not so well."},{"speaker":"Jeremy ","startTime":1782.56,"endTime":1782.95,"body":"Absolutely"},{"speaker":"Michelle","startTime":1784.64,"endTime":1789.41,"body":"And then how that"},{"speaker":"Michelle","startTime":1784.64,"endTime":1789.41,"body":"marketing leads to a sales"},{"speaker":"Michelle","startTime":1789.41,"endTime":1797.72,"body":"process can go well or not so"},{"speaker":"Michelle","startTime":1789.41,"endTime":1797.72,"body":"well. Marketing is simply"},{"speaker":"Michelle","startTime":1798.83,"endTime":1803.69,"body":"letting people know who you are"},{"speaker":"Michelle","startTime":1798.83,"endTime":1803.69,"body":"and what you do. If we want to"},{"speaker":"Michelle","startTime":1803.69,"endTime":1807.92,"body":"do marketing well, then we're"},{"speaker":"Michelle","startTime":1803.69,"endTime":1807.92,"body":"going to establish a level of"},{"speaker":"Michelle","startTime":1807.95,"endTime":1812.63,"body":"trust likability and"},{"speaker":"Michelle","startTime":1807.95,"endTime":1812.63,"body":"understandability. often called"},{"speaker":"Michelle","startTime":1812.66,"endTime":1817.52,"body":"KLT - know, like and trust"},{"speaker":"Michelle","startTime":1812.66,"endTime":1817.52,"body":"factor - in the market, right?"},{"speaker":"Michelle","startTime":1818.12,"endTime":1823.73,"body":"So that the marketing becomes"},{"speaker":"Michelle","startTime":1818.12,"endTime":1823.73,"body":"How can I communicate the"},{"speaker":"Michelle","startTime":1823.73,"endTime":1827.93,"body":"problems that I solve the way"},{"speaker":"Michelle","startTime":1823.73,"endTime":1827.93,"body":"that I solve them, and my"},{"speaker":"Michelle","startTime":1827.93,"endTime":1833.3,"body":"philosophies, and my business's"},{"speaker":"Michelle","startTime":1827.93,"endTime":1833.3,"body":"core values and the way that I"},{"speaker":"Michelle","startTime":1833.3,"endTime":1838.07,"body":"show up in the marketplace"},{"speaker":"Michelle","startTime":1833.3,"endTime":1838.07,"body":"effectively, so that people will"},{"speaker":"Michelle","startTime":1838.07,"endTime":1845.36,"body":"enter into a sales conversation"},{"speaker":"Michelle","startTime":1838.07,"endTime":1845.36,"body":"with me. A great way to do that"},{"speaker":"Michelle","startTime":1845.36,"endTime":1849.44,"body":"build KLT, get your name out"},{"speaker":"Michelle","startTime":1845.36,"endTime":1849.44,"body":"there, establish trust, and"},{"speaker":"Michelle","startTime":1849.44,"endTime":1855.2,"body":"relationship is network"},{"speaker":"Michelle","startTime":1849.44,"endTime":1855.2,"body":"marketing. Having conversations,"},{"speaker":"Michelle","startTime":1855.2,"endTime":1858.86,"body":"building relationships, really"},{"speaker":"Michelle","startTime":1855.2,"endTime":1858.86,"body":"solving people's problems in"},{"speaker":"Michelle","startTime":1858.86,"endTime":1862.61,"body":"real time, this is personally my"},{"speaker":"Michelle","startTime":1858.86,"endTime":1862.61,"body":"favourite way to market because"},{"speaker":"Michelle","startTime":1863.06,"endTime":1866.48,"body":"I'm not interested in like, you"},{"speaker":"Michelle","startTime":1863.06,"endTime":1866.48,"body":"know, like, people will ask a"},{"speaker":"Michelle","startTime":1866.48,"endTime":1869.12,"body":"question, and then like, you"},{"speaker":"Michelle","startTime":1866.48,"endTime":1869.12,"body":"know, someone will like drop a"},{"speaker":"Michelle","startTime":1869.12,"endTime":1874.58,"body":"link, you know, and I'm like, I"},{"speaker":"Michelle","startTime":1869.12,"endTime":1874.58,"body":"don't, that's fine. And I will"},{"speaker":"Michelle","startTime":1874.58,"endTime":1877.28,"body":"do that occasionally. But if"},{"speaker":"Michelle","startTime":1874.58,"endTime":1877.28,"body":"someone's asking a question, the"},{"speaker":"Michelle","startTime":1877.28,"endTime":1880.58,"body":"best way that I can serve them,"},{"speaker":"Michelle","startTime":1877.28,"endTime":1880.58,"body":"and also show them what I can do"},{"speaker":"Michelle","startTime":1880.58,"endTime":1884.15,"body":"and who I am, is to just answer"},{"speaker":"Michelle","startTime":1880.58,"endTime":1884.15,"body":"the question. And then if it"},{"speaker":"Michelle","startTime":1884.15,"endTime":1887.63,"body":"turns into like, a coaching"},{"speaker":"Michelle","startTime":1884.15,"endTime":1887.63,"body":"session over messenger or"},{"speaker":"Michelle","startTime":1887.63,"endTime":1891.11,"body":"something, then I have to be the"},{"speaker":"Michelle","startTime":1887.63,"endTime":1891.11,"body":"person responsible enough to"},{"speaker":"Michelle","startTime":1891.11,"endTime":1895.19,"body":"say, Okay, now we're getting"},{"speaker":"Michelle","startTime":1891.11,"endTime":1895.19,"body":"into, like, full on, this is"},{"speaker":"Michelle","startTime":1895.19,"endTime":1898.91,"body":"taking some time, and we need to"},{"speaker":"Michelle","startTime":1895.19,"endTime":1898.91,"body":"do a deep dive. If you are"},{"speaker":"Michelle","startTime":1898.91,"endTime":1903.35,"body":"interested in having a further"},{"speaker":"Michelle","startTime":1898.91,"endTime":1903.35,"body":"conversation, now is the time to"},{"speaker":"Michelle","startTime":1903.35,"endTime":1906.65,"body":"book an actual session, no"},{"speaker":"Michelle","startTime":1903.35,"endTime":1906.65,"body":"pressure, you don't have to do"},{"speaker":"Michelle","startTime":1906.65,"endTime":1910.79,"body":"that. But I hope what I've given"},{"speaker":"Michelle","startTime":1906.65,"endTime":1910.79,"body":"you has given you enough"},{"speaker":"Michelle","startTime":1910.79,"endTime":1914.3,"body":"information, to at least get"},{"speaker":"Michelle","startTime":1910.79,"endTime":1914.3,"body":"started on your own. And then"},{"speaker":"Michelle","startTime":1914.3,"endTime":1916.43,"body":"when you're ready to move on,"},{"speaker":"Michelle","startTime":1914.3,"endTime":1916.43,"body":"you have the link!"},{"speaker":"Jeremy ","startTime":1917.03,"endTime":1918.89,"body":"that's great. And it's"},{"speaker":"Jeremy ","startTime":1917.03,"endTime":1918.89,"body":"about it's a relationship,"},{"speaker":"Jeremy ","startTime":1918.92,"endTime":1920.75,"body":"you're building a relationship."},{"speaker":"Jeremy ","startTime":1918.92,"endTime":1920.75,"body":"And if sometimes those"},{"speaker":"Jeremy ","startTime":1920.75,"endTime":1923.99,"body":"relationships work, and"},{"speaker":"Jeremy ","startTime":1920.75,"endTime":1923.99,"body":"sometimes people just run, or"},{"speaker":"Jeremy ","startTime":1924.02,"endTime":1927.65,"body":"sometimes the person who is"},{"speaker":"Jeremy ","startTime":1924.02,"endTime":1927.65,"body":"talking to you doesn't actually"},{"speaker":"Jeremy ","startTime":1927.65,"endTime":1928.97,"body":"want a relationship with you."},{"speaker":"Michelle","startTime":1929.51,"endTime":1930.32,"body":"Exactly."},{"speaker":"Jeremy ","startTime":1930.47,"endTime":1932.66,"body":"And that's really"},{"speaker":"Jeremy ","startTime":1930.47,"endTime":1932.66,"body":"interesting, when you find that"},{"speaker":"Jeremy ","startTime":1932.66,"endTime":1935.81,"body":"out, and you stop worrying"},{"speaker":"Jeremy ","startTime":1932.66,"endTime":1935.81,"body":"about, oh, you know, what did I"},{"speaker":"Jeremy ","startTime":1935.81,"endTime":1938.18,"body":"do to drive that person away?"},{"speaker":"Jeremy ","startTime":1935.81,"endTime":1938.18,"body":"you didn't nothing to drive that"},{"speaker":"Jeremy ","startTime":1938.18,"endTime":1940.49,"body":"person away! They didn't want a"},{"speaker":"Jeremy ","startTime":1938.18,"endTime":1940.49,"body":"relationship with you in the"},{"speaker":"Jeremy ","startTime":1940.49,"endTime":1941.27,"body":"first place."},{"speaker":"Michelle","startTime":1941.54,"endTime":1943.88,"body":"Yeah, and there's a"},{"speaker":"Michelle","startTime":1941.54,"endTime":1943.88,"body":"lot of reasons why they didn't"},{"speaker":"Michelle","startTime":1943.88,"endTime":1947.45,"body":"want that, right. Like, you"},{"speaker":"Michelle","startTime":1943.88,"endTime":1947.45,"body":"know, I'm really into believing"},{"speaker":"Michelle","startTime":1947.45,"endTime":1951.8,"body":"the best about people even when"},{"speaker":"Michelle","startTime":1947.45,"endTime":1951.8,"body":"they're an asshat. Because I, I"},{"speaker":"Michelle","startTime":1951.8,"endTime":1954.8,"body":"really think at the end of the"},{"speaker":"Michelle","startTime":1951.8,"endTime":1954.8,"body":"day, people are literally just"},{"speaker":"Michelle","startTime":1954.8,"endTime":1956.87,"body":"scared to death, that they're"},{"speaker":"Michelle","startTime":1954.8,"endTime":1956.87,"body":"not going to be able to pay"},{"speaker":"Michelle","startTime":1956.87,"endTime":1962.42,"body":"their bills. And they're worried"},{"speaker":"Michelle","startTime":1956.87,"endTime":1962.42,"body":"about what everybody else thinks"},{"speaker":"Michelle","startTime":1962.45,"endTime":1965.78,"body":"they're worried about how they"},{"speaker":"Michelle","startTime":1962.45,"endTime":1965.78,"body":"are perceived by other teachers,"},{"speaker":"Michelle","startTime":1965.78,"endTime":1970.07,"body":"by other singers, they're"},{"speaker":"Michelle","startTime":1965.78,"endTime":1970.07,"body":"worried about so many things."},{"speaker":"Michelle","startTime":1970.94,"endTime":1974.9,"body":"And, you know, part of that I've"},{"speaker":"Michelle","startTime":1970.94,"endTime":1974.9,"body":"said it before, but, you know,"},{"speaker":"Michelle","startTime":1974.9,"endTime":1977.9,"body":"part of that is just because we"},{"speaker":"Michelle","startTime":1974.9,"endTime":1977.9,"body":"literally put ourselves into a"},{"speaker":"Michelle","startTime":1977.9,"endTime":1980.69,"body":"field where we're all getting"},{"speaker":"Michelle","startTime":1977.9,"endTime":1980.69,"body":"judged all the time, and people"},{"speaker":"Michelle","startTime":1980.69,"endTime":1988.34,"body":"are telling us yes or no. So"},{"speaker":"Michelle","startTime":1980.69,"endTime":1988.34,"body":"that mentality crosses over into"},{"speaker":"Michelle","startTime":1988.37,"endTime":1995.96,"body":"a business setting. And it's not"},{"speaker":"Michelle","startTime":1988.37,"endTime":1995.96,"body":"very helpful. It's not helpful"},{"speaker":"Michelle","startTime":1995.99,"endTime":1998.75,"body":"to think you are always"},{"speaker":"Michelle","startTime":1995.99,"endTime":1998.75,"body":"auditioning for everybody all"},{"speaker":"Michelle","startTime":1998.75,"endTime":2005.14,"body":"the time. And that that person"},{"speaker":"Michelle","startTime":1998.75,"endTime":2005.14,"body":"could reject you at any time."},{"speaker":"Michelle","startTime":2006.07,"endTime":2009.49,"body":"And that is both ways. Because"},{"speaker":"Michelle","startTime":2006.07,"endTime":2009.49,"body":"here's the other thing, too,"},{"speaker":"Michelle","startTime":2009.49,"endTime":2016.9,"body":"about larger brands. So brands"},{"speaker":"Michelle","startTime":2009.49,"endTime":2016.9,"body":"like yours. Um, you know, I, I"},{"speaker":"Michelle","startTime":2016.9,"endTime":2020.77,"body":"humbly say, a brand like mine is"},{"speaker":"Michelle","startTime":2016.9,"endTime":2020.77,"body":"people will literally not want"},{"speaker":"Michelle","startTime":2020.77,"endTime":2023.8,"body":"to work with us, because they're"},{"speaker":"Michelle","startTime":2020.77,"endTime":2023.8,"body":"afraid that we're too fancy for"},{"speaker":"Michelle","startTime":2023.8,"endTime":2024.04,"body":"them."},{"speaker":"Jeremy ","startTime":2025.32,"endTime":2029.01,"body":"We've actually had that"},{"speaker":"Jeremy ","startTime":2025.32,"endTime":2029.01,"body":"comment recently, which somebody"},{"speaker":"Jeremy ","startTime":2029.01,"endTime":2031.71,"body":"said, you know, you're"},{"speaker":"Jeremy ","startTime":2029.01,"endTime":2031.71,"body":"frightening, because you know,"},{"speaker":"Jeremy ","startTime":2031.71,"endTime":2032.67,"body":"so much."},{"speaker":"Michelle","startTime":2033.03,"endTime":2033.54,"body":"Yes!"},{"speaker":"Jeremy ","startTime":2033.54,"endTime":2035.7,"body":"But actually, when we"},{"speaker":"Jeremy ","startTime":2033.54,"endTime":2035.7,"body":"work with you, you're lovely."},{"speaker":"Michelle","startTime":2037.59,"endTime":2040.53,"body":"Yeah, it's, and you"},{"speaker":"Michelle","startTime":2037.59,"endTime":2040.53,"body":"know, part of that is my own"},{"speaker":"Michelle","startTime":2040.53,"endTime":2042.84,"body":"fault, right? Like, oh,"},{"speaker":"Michelle","startTime":2040.53,"endTime":2042.84,"body":"apparently, what we're putting"},{"speaker":"Michelle","startTime":2042.84,"endTime":2046.44,"body":"out there, the expectations"},{"speaker":"Michelle","startTime":2042.84,"endTime":2046.44,"body":"we're creating, you know, with"},{"speaker":"Michelle","startTime":2046.44,"endTime":2050.91,"body":"the way we talk, the way we"},{"speaker":"Michelle","startTime":2046.44,"endTime":2050.91,"body":"engage is building kind of this"},{"speaker":"Michelle","startTime":2051.69,"endTime":2056.88,"body":"belief around who we are and"},{"speaker":"Michelle","startTime":2051.69,"endTime":2056.88,"body":"what we do. And I just got the"},{"speaker":"Michelle","startTime":2056.88,"endTime":2060.45,"body":"feedback yesterday from someone"},{"speaker":"Michelle","startTime":2056.88,"endTime":2060.45,"body":"even about Speakeasy. They said,"},{"speaker":"Michelle","startTime":2060.48,"endTime":2062.82,"body":"Oh, well, all the people in"},{"speaker":"Michelle","startTime":2060.48,"endTime":2062.82,"body":"speakeasy are really smart, and"},{"speaker":"Michelle","startTime":2062.82,"endTime":2066.57,"body":"I don't have any degrees. So I"},{"speaker":"Michelle","startTime":2062.82,"endTime":2066.57,"body":"can't join. And I was like,"},{"speaker":"Michelle","startTime":2066.57,"endTime":2071.76,"body":"facepalm, because so many of our"},{"speaker":"Michelle","startTime":2066.57,"endTime":2071.76,"body":"members don't have any degrees"},{"speaker":"Michelle","startTime":2071.76,"endTime":2075.93,"body":"at all. Like we are all self"},{"speaker":"Michelle","startTime":2071.76,"endTime":2075.93,"body":"taught. I don't have a degree in"},{"speaker":"Michelle","startTime":2075.93,"endTime":2077.25,"body":"voice. Did you know that?"},{"speaker":"Jeremy ","startTime":2077.31,"endTime":2077.76,"body":"No"},{"speaker":"Michelle","startTime":2079.1,"endTime":2081.74,"body":"Yeah, Gillyanne knows."},{"speaker":"Michelle","startTime":2079.1,"endTime":2081.74,"body":"I don't have a degree in voice."},{"speaker":"Michelle","startTime":2081.86,"endTime":2085.67,"body":"I have a degree in sacred music,"},{"speaker":"Michelle","startTime":2081.86,"endTime":2085.67,"body":"but bachelor's, but my master's"},{"speaker":"Michelle","startTime":2085.67,"endTime":2088.04,"body":"is in worship theology in the"},{"speaker":"Michelle","startTime":2085.67,"endTime":2088.04,"body":"arts. I went to University of"},{"speaker":"Michelle","startTime":2088.04,"endTime":2090.14,"body":"Northern Colorado for a couple"},{"speaker":"Michelle","startTime":2088.04,"endTime":2090.14,"body":"years and musical theatre and"},{"speaker":"Michelle","startTime":2090.14,"endTime":2096.71,"body":"vocal performance. I was a mess"},{"speaker":"Michelle","startTime":2090.14,"endTime":2096.71,"body":"but the the point is like we are"},{"speaker":"Michelle","startTime":2096.71,"endTime":2103.34,"body":"self taught, and we are highly"},{"speaker":"Michelle","startTime":2096.71,"endTime":2103.34,"body":"competent teachers by using hey"},{"speaker":"Michelle","startTime":2103.34,"endTime":2106.97,"body":"look products like what"},{"speaker":"Michelle","startTime":2103.34,"endTime":2106.97,"body":"Gillyanne and Jeremy sell"},{"speaker":"Michelle","startTime":2107.15,"endTime":2111.92,"body":"products like  products like"},{"speaker":"Michelle","startTime":2107.15,"endTime":2111.92,"body":"that teach us pedagogy and"},{"speaker":"Michelle","startTime":2111.92,"endTime":2117.08,"body":"engage us and force us to teach"},{"speaker":"Michelle","startTime":2111.92,"endTime":2117.08,"body":"in real time. One thing that I"},{"speaker":"Michelle","startTime":2117.08,"endTime":2120.92,"body":"really love about products like"},{"speaker":"Michelle","startTime":2117.08,"endTime":2120.92,"body":"yours and offers like yours and"},{"speaker":"Michelle","startTime":2120.92,"endTime":2127.97,"body":"services, outside of the"},{"speaker":"Michelle","startTime":2120.92,"endTime":2127.97,"body":"academic situation is that it is"},{"speaker":"Michelle","startTime":2127.97,"endTime":2132.56,"body":"so much more real time. And it"},{"speaker":"Michelle","startTime":2127.97,"endTime":2132.56,"body":"is so much more effective than a"},{"speaker":"Michelle","startTime":2132.56,"endTime":2138.68,"body":"university education in terms of"},{"speaker":"Michelle","startTime":2132.56,"endTime":2138.68,"body":"how to become a teacher. And I,"},{"speaker":"Michelle","startTime":2138.77,"endTime":2142.46,"body":"because I know that if I have a"},{"speaker":"Michelle","startTime":2138.77,"endTime":2142.46,"body":"pedagogy question, you know, now"},{"speaker":"Michelle","startTime":2142.46,"endTime":2147.44,"body":"I now I teach teachers how to"},{"speaker":"Michelle","startTime":2142.46,"endTime":2147.44,"body":"teach. But when I started out,"},{"speaker":"Michelle","startTime":2147.98,"endTime":2152.21,"body":"having those that access to a"},{"speaker":"Michelle","startTime":2147.98,"endTime":2152.21,"body":"non academic pedagogy"},{"speaker":"Michelle","startTime":2152.24,"endTime":2156.47,"body":"environment, Meribeth, God, you"},{"speaker":"Michelle","startTime":2152.24,"endTime":2156.47,"body":"know, rest her soul, having"},{"speaker":"Michelle","startTime":2156.47,"endTime":2159.77,"body":"access to these things where I"},{"speaker":"Michelle","startTime":2156.47,"endTime":2159.77,"body":"could bring a question about my"},{"speaker":"Michelle","startTime":2159.77,"endTime":2164.81,"body":"65 year old student and my 12"},{"speaker":"Michelle","startTime":2159.77,"endTime":2164.81,"body":"year old student, and, you know,"},{"speaker":"Michelle","startTime":2164.81,"endTime":2168.32,"body":"my, my male voice change"},{"speaker":"Michelle","startTime":2164.81,"endTime":2168.32,"body":"student, my female voice change"},{"speaker":"Michelle","startTime":2168.32,"endTime":2173.12,"body":"student, you know, my"},{"speaker":"Michelle","startTime":2168.32,"endTime":2173.12,"body":"professional student, all of the"},{"speaker":"Michelle","startTime":2173.12,"endTime":2177.53,"body":"different kinds of people and"},{"speaker":"Michelle","startTime":2173.12,"endTime":2177.53,"body":"voices and issues that came to"},{"speaker":"Michelle","startTime":2177.53,"endTime":2182.72,"body":"me, I could figure those out in"},{"speaker":"Michelle","startTime":2177.53,"endTime":2182.72,"body":"real time, where you're not"},{"speaker":"Michelle","startTime":2182.72,"endTime":2186.11,"body":"doing that in a necessarily in a"},{"speaker":"Michelle","startTime":2182.72,"endTime":2186.11,"body":"university situation, you're"},{"speaker":"Michelle","startTime":2186.11,"endTime":2193.04,"body":"getting kind of like one type of"},{"speaker":"Michelle","startTime":2186.11,"endTime":2193.04,"body":"student, you know, and that was"},{"speaker":"Michelle","startTime":2193.04,"endTime":2196.82,"body":"totally like off on a bunny"},{"speaker":"Michelle","startTime":2193.04,"endTime":2196.82,"body":"trail. But it's to the point of"},{"speaker":"Michelle","startTime":2196.82,"endTime":2197.69,"body":"branding and marketing."},{"speaker":"Jeremy ","startTime":2197.71,"endTime":2200.02,"body":"It's an interesting"},{"speaker":"Jeremy ","startTime":2197.71,"endTime":2200.02,"body":"one, because one of the reasons"},{"speaker":"Jeremy ","startTime":2200.05,"endTime":2203.56,"body":"I think that we have been so"},{"speaker":"Jeremy ","startTime":2200.05,"endTime":2203.56,"body":"successful and also stayed at"},{"speaker":"Jeremy ","startTime":2203.56,"endTime":2208.6,"body":"the top of the field is because"},{"speaker":"Jeremy ","startTime":2203.56,"endTime":2208.6,"body":"we can turn on a dime. Yeah, a"},{"speaker":"Jeremy ","startTime":2208.6,"endTime":2211.45,"body":"new piece of research comes in a"},{"speaker":"Jeremy ","startTime":2208.6,"endTime":2211.45,"body":"new piece of information, a new"},{"speaker":"Jeremy ","startTime":2211.45,"endTime":2214.54,"body":"piece of knowledge comes in, and"},{"speaker":"Jeremy ","startTime":2211.45,"endTime":2214.54,"body":"we go, do we do we go with that?"},{"speaker":"Jeremy ","startTime":2214.6,"endTime":2217.0,"body":"Okay, yeah, that really makes"},{"speaker":"Jeremy ","startTime":2214.6,"endTime":2217.0,"body":"sense to us. Okay, let's change"},{"speaker":"Jeremy ","startTime":2217.0,"endTime":2217.39,"body":"what we do."},{"speaker":"Gillyanne Kayes","startTime":2217.9,"endTime":2220.24,"body":"Could we talk"},{"speaker":"Gillyanne Kayes","startTime":2217.9,"endTime":2220.24,"body":"about the whole thing of"},{"speaker":"Gillyanne Kayes","startTime":2220.24,"endTime":2223.72,"body":"transitioning to online"},{"speaker":"Gillyanne Kayes","startTime":2220.24,"endTime":2223.72,"body":"teaching, which is something"},{"speaker":"Gillyanne Kayes","startTime":2223.72,"endTime":2228.01,"body":"that many people were forced to"},{"speaker":"Gillyanne Kayes","startTime":2223.72,"endTime":2228.01,"body":"do during the pandemic, and"},{"speaker":"Gillyanne Kayes","startTime":2228.01,"endTime":2233.74,"body":"quite a few, including us again,"},{"speaker":"Gillyanne Kayes","startTime":2228.01,"endTime":2233.74,"body":"yay, we love this. We're staying"},{"speaker":"Gillyanne Kayes","startTime":2233.74,"endTime":2234.16,"body":"here."},{"speaker":"Jeremy ","startTime":2234.16,"endTime":2235.99,"body":"Finally, the world has"},{"speaker":"Jeremy ","startTime":2234.16,"endTime":2235.99,"body":"caught up with us."},{"speaker":"Gillyanne Kayes","startTime":2236.02,"endTime":2237.82,"body":"And I know"},{"speaker":"Gillyanne Kayes","startTime":2236.02,"endTime":2237.82,"body":"you've spoken about this,"},{"speaker":"Gillyanne Kayes","startTime":2237.82,"endTime":2240.64,"body":"Michelle, and I'm some quite a"},{"speaker":"Gillyanne Kayes","startTime":2237.82,"endTime":2240.64,"body":"lot of teachers have made that"},{"speaker":"Gillyanne Kayes","startTime":2240.64,"endTime":2243.25,"body":"decision. Do you want to say"},{"speaker":"Gillyanne Kayes","startTime":2240.64,"endTime":2243.25,"body":"something about that?"},{"speaker":"Michelle","startTime":2244.54,"endTime":2251.56,"body":"I feel a little bit"},{"speaker":"Michelle","startTime":2244.54,"endTime":2251.56,"body":"vindicated. To be honest. It's"},{"speaker":"Michelle","startTime":2251.56,"endTime":2256.27,"body":"awful. I'm an awful human. And"},{"speaker":"Michelle","startTime":2251.56,"endTime":2256.27,"body":"so I've been teaching online for"},{"speaker":"Michelle","startTime":2256.48,"endTime":2261.16,"body":"way before the pandemic, right?"},{"speaker":"Michelle","startTime":2256.48,"endTime":2261.16,"body":"As many other as many of my"},{"speaker":"Michelle","startTime":2261.16,"endTime":2266.56,"body":"colleagues have. And I, I feel"},{"speaker":"Michelle","startTime":2261.16,"endTime":2266.56,"body":"like thank God, somebody"},{"speaker":"Michelle","startTime":2266.56,"endTime":2270.1,"body":"figured, like, I'm like, so sad"},{"speaker":"Michelle","startTime":2266.56,"endTime":2270.1,"body":"that it took a global pandemic,"},{"speaker":"Michelle","startTime":2270.1,"endTime":2274.57,"body":"I really hate that it had to"},{"speaker":"Michelle","startTime":2270.1,"endTime":2274.57,"body":"take something so catastrophic"},{"speaker":"Michelle","startTime":2275.11,"endTime":2283.3,"body":"to kind of validate this way"},{"speaker":"Michelle","startTime":2275.11,"endTime":2283.3,"body":"this delivery model. But I'm,"},{"speaker":"Michelle","startTime":2283.36,"endTime":2287.98,"body":"I'm thrilled, because that means"},{"speaker":"Michelle","startTime":2283.36,"endTime":2287.98,"body":"that more teachers will get to"},{"speaker":"Michelle","startTime":2287.98,"endTime":2293.59,"body":"teach people that they're good"},{"speaker":"Michelle","startTime":2287.98,"endTime":2293.59,"body":"at teaching. And more singers"},{"speaker":"Michelle","startTime":2293.59,"endTime":2296.68,"body":"and performers will find the"},{"speaker":"Michelle","startTime":2293.59,"endTime":2296.68,"body":"right teacher for them, so they"},{"speaker":"Michelle","startTime":2296.68,"endTime":2299.41,"body":"can truly become agents of their"},{"speaker":"Michelle","startTime":2296.68,"endTime":2299.41,"body":"own talent."},{"speaker":"Jeremy ","startTime":2300.55,"endTime":2301.24,"body":"I love that."},{"speaker":"Michelle","startTime":2302.2,"endTime":2308.29,"body":"And I'm so glad that"},{"speaker":"Michelle","startTime":2302.2,"endTime":2308.29,"body":"it happened. And I think now"},{"speaker":"Michelle","startTime":2308.29,"endTime":2311.53,"body":"that people have kind of caught"},{"speaker":"Michelle","startTime":2308.29,"endTime":2311.53,"body":"up to the tech technology side"},{"speaker":"Michelle","startTime":2311.53,"endTime":2315.07,"body":"of it, you know, they're the"},{"speaker":"Michelle","startTime":2311.53,"endTime":2315.07,"body":"other good thing. Good thing"},{"speaker":"Michelle","startTime":2315.43,"endTime":2319.27,"body":"that being forced to go online"},{"speaker":"Michelle","startTime":2315.43,"endTime":2319.27,"body":"did is it, you know, there were"},{"speaker":"Michelle","startTime":2319.27,"endTime":2325.0,"body":"a lot of products and tech,"},{"speaker":"Michelle","startTime":2319.27,"endTime":2325.0,"body":"things that were kind of in"},{"speaker":"Michelle","startTime":2325.03,"endTime":2329.44,"body":"creation getting kind of pumped"},{"speaker":"Michelle","startTime":2325.03,"endTime":2329.44,"body":"through, that basically were"},{"speaker":"Michelle","startTime":2329.44,"endTime":2334.12,"body":"like, We better get on this"},{"speaker":"Michelle","startTime":2329.44,"endTime":2334.12,"body":"deck. So now, there's like, a"},{"speaker":"Michelle","startTime":2334.12,"endTime":2338.38,"body":"lot of technology you can use to"},{"speaker":"Michelle","startTime":2334.12,"endTime":2338.38,"body":"do even greater things online,"},{"speaker":"Michelle","startTime":2338.41,"endTime":2341.92,"body":"if you so choose that, in"},{"speaker":"Michelle","startTime":2338.41,"endTime":2341.92,"body":"addition to a changing pedagogy,"},{"speaker":"Michelle","startTime":2341.92,"endTime":2343.93,"body":"because it is a different"},{"speaker":"Michelle","startTime":2341.92,"endTime":2343.93,"body":"pedagogy in my opinion."},{"speaker":"Jeremy ","startTime":2343.96,"endTime":2344.41,"body":"It is"},{"speaker":"Michelle","startTime":2345.29,"endTime":2351.83,"body":"Um, so I love it. And"},{"speaker":"Michelle","startTime":2345.29,"endTime":2351.83,"body":"I think it's great. I have a so"},{"speaker":"Michelle","startTime":2351.83,"endTime":2357.77,"body":"in my voice studio, I have both."},{"speaker":"Michelle","startTime":2351.83,"endTime":2357.77,"body":"I teach online and we are in a"},{"speaker":"Michelle","startTime":2357.77,"endTime":2361.97,"body":"place where in the nation where"},{"speaker":"Michelle","startTime":2357.77,"endTime":2361.97,"body":"we're in California, California"},{"speaker":"Michelle","startTime":2361.97,"endTime":2366.89,"body":"has the lowest caseload, my"},{"speaker":"Michelle","startTime":2361.97,"endTime":2366.89,"body":"particular zip code doesn't - is"},{"speaker":"Michelle","startTime":2366.89,"endTime":2371.96,"body":"very - there's a risk tolerance"},{"speaker":"Michelle","startTime":2366.89,"endTime":2371.96,"body":"that I'm comfortable with by"},{"speaker":"Michelle","startTime":2371.96,"endTime":2376.52,"body":"having people in my space, not"},{"speaker":"Michelle","startTime":2371.96,"endTime":2376.52,"body":"all people, but just a couple of"},{"speaker":"Michelle","startTime":2376.52,"endTime":2382.7,"body":"people a week. And so I am going"},{"speaker":"Michelle","startTime":2376.52,"endTime":2382.7,"body":"hybrid. And it's interesting,"},{"speaker":"Michelle","startTime":2382.7,"endTime":2387.86,"body":"because the I think, I think the"},{"speaker":"Michelle","startTime":2382.7,"endTime":2387.86,"body":"thing that's still everyone"},{"speaker":"Michelle","startTime":2387.86,"endTime":2392.75,"body":"trying to catch up on is how to"},{"speaker":"Michelle","startTime":2387.86,"endTime":2392.75,"body":"market differently. Because if"},{"speaker":"Michelle","startTime":2392.75,"endTime":2397.49,"body":"you want to stay online, you're"},{"speaker":"Michelle","startTime":2392.75,"endTime":2397.49,"body":"essentially unless you decide to"},{"speaker":"Michelle","startTime":2397.49,"endTime":2400.88,"body":"stay local, right and you're"},{"speaker":"Michelle","startTime":2397.49,"endTime":2400.88,"body":"like, I am a local Online"},{"speaker":"Michelle","startTime":2400.88,"endTime":2405.11,"body":"studio, you're gonna have to"},{"speaker":"Michelle","startTime":2400.88,"endTime":2405.11,"body":"market differently to a global"},{"speaker":"Michelle","startTime":2405.11,"endTime":2411.44,"body":"market because 7 billion people"},{"speaker":"Michelle","startTime":2405.11,"endTime":2411.44,"body":"in the world. And then let's say"},{"speaker":"Michelle","startTime":2411.53,"endTime":2415.91,"body":"500 million of them want to be"},{"speaker":"Michelle","startTime":2411.53,"endTime":2415.91,"body":"singers? Well, I can guarantee"},{"speaker":"Michelle","startTime":2415.91,"endTime":2418.4,"body":"you don't want to work with all"},{"speaker":"Michelle","startTime":2415.91,"endTime":2418.4,"body":"those 500 million people."},{"speaker":"Jeremy ","startTime":2418.91,"endTime":2419.3,"body":"Not at the same time"},{"speaker":"Michelle","startTime":2419.3,"endTime":2421.46,"body":"Listen, how are you"},{"speaker":"Michelle","startTime":2419.3,"endTime":2421.46,"body":"going to find the version of"},{"speaker":"Michelle","startTime":2421.46,"endTime":2425.42,"body":"singer you want to work with?"},{"speaker":"Michelle","startTime":2421.46,"endTime":2425.42,"body":"Right? And that, to your point"},{"speaker":"Michelle","startTime":2425.42,"endTime":2428.87,"body":"about marketing, right is,"},{"speaker":"Michelle","startTime":2425.42,"endTime":2428.87,"body":"that's where it gets hard,"},{"speaker":"Michelle","startTime":2428.87,"endTime":2434.18,"body":"because the larger the pool, and"},{"speaker":"Michelle","startTime":2428.87,"endTime":2434.18,"body":"you only have your hours that"},{"speaker":"Michelle","startTime":2434.18,"endTime":2436.88,"body":"you're selling, right? Like you"},{"speaker":"Michelle","startTime":2434.18,"endTime":2436.88,"body":"you have you are scarcity, you"},{"speaker":"Michelle","startTime":2436.88,"endTime":2441.77,"body":"are inherently a supply and"},{"speaker":"Michelle","startTime":2436.88,"endTime":2441.77,"body":"demand a very low supply"},{"speaker":"Michelle","startTime":2441.8,"endTime":2446.57,"body":"business. Even multi-teacher"},{"speaker":"Michelle","startTime":2441.8,"endTime":2446.57,"body":"studios, I mean, you can have 15"},{"speaker":"Michelle","startTime":2446.57,"endTime":2449.93,"body":"teachers, but if every teacher"},{"speaker":"Michelle","startTime":2446.57,"endTime":2449.93,"body":"is teaching 10 hours a week,"},{"speaker":"Michelle","startTime":2450.59,"endTime":2454.22,"body":"that's only 150 hours that you"},{"speaker":"Michelle","startTime":2450.59,"endTime":2454.22,"body":"can sell, remember, 500 million"},{"speaker":"Michelle","startTime":2454.22,"endTime":2458.36,"body":"singers, right? You still it's"},{"speaker":"Michelle","startTime":2454.22,"endTime":2458.36,"body":"inherently a low supply"},{"speaker":"Michelle","startTime":2458.36,"endTime":2465.86,"body":"business. So you got to get real"},{"speaker":"Michelle","startTime":2458.36,"endTime":2465.86,"body":"specific on who you can serve,"},{"speaker":"Michelle","startTime":2465.92,"endTime":2470.66,"body":"and how exactly you serve them."},{"speaker":"Michelle","startTime":2465.92,"endTime":2470.66,"body":"And the results that those"},{"speaker":"Michelle","startTime":2470.66,"endTime":2475.49,"body":"people are looking for you are"},{"speaker":"Michelle","startTime":2470.66,"endTime":2475.49,"body":"the person that can provide"},{"speaker":"Michelle","startTime":2475.49,"endTime":2482.18,"body":"them. And it opens a whole other"},{"speaker":"Michelle","startTime":2475.49,"endTime":2482.18,"body":"new door around marketing in"},{"speaker":"Michelle","startTime":2482.18,"endTime":2486.89,"body":"terms of SEO, Search Engine"},{"speaker":"Michelle","startTime":2482.18,"endTime":2486.89,"body":"Optimization, and what your"},{"speaker":"Michelle","startTime":2486.89,"endTime":2490.46,"body":"website does and what a funnel"},{"speaker":"Michelle","startTime":2486.89,"endTime":2490.46,"body":"is, right? Like what's the"},{"speaker":"Michelle","startTime":2490.46,"endTime":2494.48,"body":"customer journey from knowing"},{"speaker":"Michelle","startTime":2490.46,"endTime":2494.48,"body":"you to signing on with you like,"},{"speaker":"Michelle","startTime":2494.96,"endTime":2500.78,"body":"and I think pre online teaching,"},{"speaker":"Michelle","startTime":2494.96,"endTime":2500.78,"body":"that was a much simpler process."},{"speaker":"Jeremy ","startTime":2501.62,"endTime":2505.07,"body":"Okay, I want to I want"},{"speaker":"Jeremy ","startTime":2501.62,"endTime":2505.07,"body":"to break some of this down for"},{"speaker":"Jeremy ","startTime":2505.07,"endTime":2508.31,"body":"the listeners. There's a really"},{"speaker":"Jeremy ","startTime":2505.07,"endTime":2508.31,"body":"interesting one. The first thing"},{"speaker":"Jeremy ","startTime":2508.31,"endTime":2512.75,"body":"was my face when you said you're"},{"speaker":"Jeremy ","startTime":2508.31,"endTime":2512.75,"body":"online but only as a local"},{"speaker":"Jeremy ","startTime":2512.75,"endTime":2517.22,"body":"online business. I went why why"},{"speaker":"Jeremy ","startTime":2512.75,"endTime":2517.22,"body":"on earth? Would you do that?"},{"speaker":"Jeremy ","startTime":2517.49,"endTime":2520.58,"body":"Because when you are online, you"},{"speaker":"Jeremy ","startTime":2517.49,"endTime":2520.58,"body":"literally have the world at your"},{"speaker":"Jeremy ","startTime":2520.58,"endTime":2524.54,"body":"feet. And even 10 years ago, we"},{"speaker":"Jeremy ","startTime":2520.58,"endTime":2524.54,"body":"were coaching people in"},{"speaker":"Gillyanne Kayes","startTime":2524.69,"endTime":2525.41,"body":"Australia"},{"speaker":"Gillyanne Kayes","startTime":2525.41,"endTime":2526.67,"body":"Australia, Vietnam."},{"speaker":"Jeremy ","startTime":2526.67,"endTime":2530.9,"body":"Vietnam, all over the"},{"speaker":"Jeremy ","startTime":2526.67,"endTime":2530.9,"body":"place, because people can can"},{"speaker":"Jeremy ","startTime":2530.9,"endTime":2531.44,"body":"get at you."},{"speaker":"Michelle","startTime":2532.14,"endTime":2537.15,"body":"So here's what I think"},{"speaker":"Michelle","startTime":2532.14,"endTime":2537.15,"body":"is I actually think the local"},{"speaker":"Michelle","startTime":2537.18,"endTime":2541.17,"body":"online business post, I mean,"},{"speaker":"Michelle","startTime":2537.18,"endTime":2541.17,"body":"pandemic rate, I think it's a"},{"speaker":"Michelle","startTime":2541.17,"endTime":2547.68,"body":"pretty viable thing. Because not"},{"speaker":"Michelle","startTime":2541.17,"endTime":2547.68,"body":"everybody wants to have a global"},{"speaker":"Michelle","startTime":2547.68,"endTime":2551.97,"body":"presence. There's some there,"},{"speaker":"Michelle","startTime":2547.68,"endTime":2551.97,"body":"there's a mindset that comes"},{"speaker":"Michelle","startTime":2551.97,"endTime":2555.87,"body":"with someone who wants to have a"},{"speaker":"Michelle","startTime":2551.97,"endTime":2555.87,"body":"global presence. Right? Like"},{"speaker":"Michelle","startTime":2555.87,"endTime":2561.63,"body":"we're crazy people, we we enjoy,"},{"speaker":"Michelle","startTime":2555.87,"endTime":2561.63,"body":"like, I enjoy knowing that I"},{"speaker":"Michelle","startTime":2561.63,"endTime":2565.44,"body":"have this connection with"},{"speaker":"Michelle","startTime":2561.63,"endTime":2565.44,"body":"someone in the UK, that I could"},{"speaker":"Michelle","startTime":2565.44,"endTime":2567.75,"body":"be like, I'm going in the UK,"},{"speaker":"Michelle","startTime":2565.44,"endTime":2567.75,"body":"I'm going to call Gillyanne and"},{"speaker":"Michelle","startTime":2567.75,"endTime":2570.12,"body":"see if I can come look at their"},{"speaker":"Michelle","startTime":2567.75,"endTime":2570.12,"body":"beautiful house on their farm."},{"speaker":"Michelle","startTime":2570.15,"endTime":2573.27,"body":"You know, like that excites me,"},{"speaker":"Michelle","startTime":2570.15,"endTime":2573.27,"body":"where I think we have a lot of"},{"speaker":"Michelle","startTime":2573.27,"endTime":2576.6,"body":"voice teachers. They're"},{"speaker":"Michelle","startTime":2573.27,"endTime":2576.6,"body":"introverted, they're more small,"},{"speaker":"Michelle","startTime":2576.63,"endTime":2579.63,"body":"they're smaller people, they"},{"speaker":"Michelle","startTime":2576.63,"endTime":2579.63,"body":"don't want a global presence."},{"speaker":"Michelle","startTime":2579.63,"endTime":2582.39,"body":"They just want their 20 hours a"},{"speaker":"Michelle","startTime":2579.63,"endTime":2582.39,"body":"week, or they're 15 hours a"},{"speaker":"Michelle","startTime":2582.39,"endTime":2585.69,"body":"week. And that's okay, having a"},{"speaker":"Michelle","startTime":2582.39,"endTime":2585.69,"body":"micro business and I would dare"},{"speaker":"Michelle","startTime":2585.69,"endTime":2589.35,"body":"say a nano business, which is"},{"speaker":"Michelle","startTime":2585.69,"endTime":2589.35,"body":"like, less than six figures,"},{"speaker":"Michelle","startTime":2589.5,"endTime":2593.58,"body":"you're the only employee in you"},{"speaker":"Michelle","startTime":2589.5,"endTime":2593.58,"body":"know, air quotes, employee, you"},{"speaker":"Michelle","startTime":2593.58,"endTime":2597.69,"body":"know, you're taking, it's all"},{"speaker":"Michelle","startTime":2593.58,"endTime":2597.69,"body":"you that's 100% okay, and I"},{"speaker":"Michelle","startTime":2597.69,"endTime":2601.68,"body":"think having a local online"},{"speaker":"Michelle","startTime":2597.69,"endTime":2601.68,"body":"business is one where you say,"},{"speaker":"Michelle","startTime":2602.25,"endTime":2605.7,"body":"We serve the needs of the people"},{"speaker":"Michelle","startTime":2602.25,"endTime":2605.7,"body":"who are not who are risk averse"},{"speaker":"Michelle","startTime":2605.7,"endTime":2610.05,"body":"to in person things. But we want"},{"speaker":"Michelle","startTime":2605.7,"endTime":2610.05,"body":"to have that perception of"},{"speaker":"Michelle","startTime":2610.05,"endTime":2612.72,"body":"closeness and realness, I could"},{"speaker":"Michelle","startTime":2610.05,"endTime":2612.72,"body":"still run into you at the"},{"speaker":"Michelle","startTime":2612.72,"endTime":2616.53,"body":"grocery store. And maybe you can"},{"speaker":"Michelle","startTime":2612.72,"endTime":2616.53,"body":"create events, right? Like,"},{"speaker":"Michelle","startTime":2616.53,"endTime":2619.11,"body":"we're gonna have a potluck at"},{"speaker":"Michelle","startTime":2616.53,"endTime":2619.11,"body":"the park where that's a low risk"},{"speaker":"Michelle","startTime":2619.11,"endTime":2623.01,"body":"tolerance thing to do. And"},{"speaker":"Michelle","startTime":2619.11,"endTime":2623.01,"body":"everybody can get together or"},{"speaker":"Michelle","startTime":2623.01,"endTime":2627.03,"body":"maybe like, do a singing event"},{"speaker":"Michelle","startTime":2623.01,"endTime":2627.03,"body":"at the park, you know, or"},{"speaker":"Michelle","startTime":2627.03,"endTime":2628.08,"body":"something like that."},{"speaker":"Jeremy ","startTime":2628.11,"endTime":2628.41,"body":"That's nice"},{"speaker":"Michelle","startTime":2628.47,"endTime":2632.85,"body":"And then, with a local"},{"speaker":"Michelle","startTime":2628.47,"endTime":2632.85,"body":"online business, you can also do"},{"speaker":"Michelle","startTime":2632.85,"endTime":2636.33,"body":"transitional, like hybrid"},{"speaker":"Michelle","startTime":2632.85,"endTime":2636.33,"body":"teaching, where maybe once a"},{"speaker":"Michelle","startTime":2636.33,"endTime":2640.8,"body":"month they come in if, again, if"},{"speaker":"Michelle","startTime":2636.33,"endTime":2640.8,"body":"your risk tolerance is good for"},{"speaker":"Michelle","startTime":2640.8,"endTime":2646.62,"body":"that. I don't, I'm not sure, I"},{"speaker":"Michelle","startTime":2640.8,"endTime":2646.62,"body":"think part of the bad Well,"},{"speaker":"Michelle","startTime":2646.62,"endTime":2653.01,"body":"maybe not bad, but part of the"},{"speaker":"Michelle","startTime":2646.62,"endTime":2653.01,"body":"challenge with the online market"},{"speaker":"Michelle","startTime":2653.01,"endTime":2659.97,"body":"is the assumption that it has to"},{"speaker":"Michelle","startTime":2653.01,"endTime":2659.97,"body":"be global. And I don't think it"},{"speaker":"Michelle","startTime":2659.97,"endTime":2663.03,"body":"has to, it is global, because"},{"speaker":"Michelle","startTime":2659.97,"endTime":2663.03,"body":"anybody can Google you and"},{"speaker":"Michelle","startTime":2663.03,"endTime":2667.41,"body":"accidentally find you. But you"},{"speaker":"Michelle","startTime":2663.03,"endTime":2667.41,"body":"don't have to be global if you"},{"speaker":"Michelle","startTime":2667.41,"endTime":2671.49,"body":"have an online business. If you"},{"speaker":"Michelle","startTime":2667.41,"endTime":2671.49,"body":"don't want to be right. And you"},{"speaker":"Michelle","startTime":2671.49,"endTime":2673.47,"body":"can be if you do"},{"speaker":"Gillyanne Kayes","startTime":2674.43,"endTime":2676.86,"body":"I think you've"},{"speaker":"Gillyanne Kayes","startTime":2674.43,"endTime":2676.86,"body":"made a very good point. I think"},{"speaker":"Gillyanne Kayes","startTime":2676.86,"endTime":2681.12,"body":"that's really interesting. I"},{"speaker":"Gillyanne Kayes","startTime":2676.86,"endTime":2681.12,"body":"think that's going to be very"},{"speaker":"Gillyanne Kayes","startTime":2681.12,"endTime":2682.41,"body":"useful for people to hear."},{"speaker":"Jeremy ","startTime":2683.01,"endTime":2685.56,"body":"There's something in a"},{"speaker":"Jeremy ","startTime":2683.01,"endTime":2685.56,"body":"way the opposite thing, which is"},{"speaker":"Jeremy ","startTime":2685.56,"endTime":2690.12,"body":"if you do want to go bigger than"},{"speaker":"Jeremy ","startTime":2685.56,"endTime":2690.12,"body":"local, almost the first thing"},{"speaker":"Jeremy ","startTime":2690.12,"endTime":2693.33,"body":"you need to do is to be able to"},{"speaker":"Jeremy ","startTime":2690.12,"endTime":2693.33,"body":"decide what it is that you have."},{"speaker":"Michelle","startTime":2694.35,"endTime":2698.01,"body":"Oh my gosh, that's,"},{"speaker":"Michelle","startTime":2694.35,"endTime":2698.01,"body":"again, the larger the pool that"},{"speaker":"Michelle","startTime":2698.01,"endTime":2703.23,"body":"you're talking to the more"},{"speaker":"Michelle","startTime":2698.01,"endTime":2703.23,"body":"specific you have to be in terms"},{"speaker":"Michelle","startTime":2703.23,"endTime":2706.17,"body":"of like finding the person at"},{"speaker":"Michelle","startTime":2703.23,"endTime":2706.17,"body":"this end of the pool, and then"},{"speaker":"Michelle","startTime":2706.17,"endTime":2708.72,"body":"that under the pool and over"},{"speaker":"Michelle","startTime":2706.17,"endTime":2708.72,"body":"there and this depth of the"},{"speaker":"Michelle","startTime":2708.72,"endTime":2711.9,"body":"pool. And because the people are"},{"speaker":"Michelle","startTime":2708.72,"endTime":2711.9,"body":"all over the big pool,"},{"speaker":"Jeremy ","startTime":2712.2,"endTime":2714.18,"body":"I think this is one of"},{"speaker":"Jeremy ","startTime":2712.2,"endTime":2714.18,"body":"the things that people get"},{"speaker":"Jeremy ","startTime":2714.18,"endTime":2717.63,"body":"really frightened about when"},{"speaker":"Jeremy ","startTime":2714.18,"endTime":2717.63,"body":"they are moving into a slightly"},{"speaker":"Jeremy ","startTime":2717.63,"endTime":2722.4,"body":"bigger arena. Yeah, but I've got"},{"speaker":"Jeremy ","startTime":2717.63,"endTime":2722.4,"body":"to be available and match"},{"speaker":"Jeremy ","startTime":2722.4,"endTime":2726.54,"body":"everybody. And the answer is"},{"speaker":"Jeremy ","startTime":2722.4,"endTime":2726.54,"body":"exactly the opposite. You need"},{"speaker":"Jeremy ","startTime":2726.54,"endTime":2729.81,"body":"to be really specific on what it"},{"speaker":"Jeremy ","startTime":2726.54,"endTime":2729.81,"body":"is that you do, and then you"},{"speaker":"Jeremy ","startTime":2729.81,"endTime":2731.13,"body":"will attract the people to you."},{"speaker":"Michelle","startTime":2731.99,"endTime":2733.79,"body":"Yeah, what's so"},{"speaker":"Michelle","startTime":2731.99,"endTime":2733.79,"body":"interesting, I love that you're"},{"speaker":"Michelle","startTime":2733.79,"endTime":2736.16,"body":"bringing this up, because I"},{"speaker":"Michelle","startTime":2733.79,"endTime":2736.16,"body":"think what it does is it shines"},{"speaker":"Michelle","startTime":2736.16,"endTime":2738.47,"body":"a really big light on the"},{"speaker":"Michelle","startTime":2736.16,"endTime":2738.47,"body":"difference between what you"},{"speaker":"Michelle","startTime":2738.47,"endTime":2743.48,"body":"actually do versus how you"},{"speaker":"Michelle","startTime":2738.47,"endTime":2743.48,"body":"market. Because again, the"},{"speaker":"Michelle","startTime":2743.48,"endTime":2746.9,"body":"marketing isn't there, and the"},{"speaker":"Michelle","startTime":2743.48,"endTime":2746.9,"body":"niching down and kind of the"},{"speaker":"Michelle","startTime":2746.9,"endTime":2751.34,"body":"ideal client avatars and all of"},{"speaker":"Michelle","startTime":2746.9,"endTime":2751.34,"body":"this, it's not there, so that"},{"speaker":"Michelle","startTime":2751.34,"endTime":2756.32,"body":"you're saying no to people. It's"},{"speaker":"Michelle","startTime":2751.34,"endTime":2756.32,"body":"not there so that, you know,"},{"speaker":"Michelle","startTime":2756.35,"endTime":2759.98,"body":"you're putting a big x in front"},{"speaker":"Michelle","startTime":2756.35,"endTime":2759.98,"body":"of every person that isn't"},{"speaker":"Michelle","startTime":2759.98,"endTime":2764.48,"body":"exactly the 25 year old Tibetan"},{"speaker":"Michelle","startTime":2759.98,"endTime":2764.48,"body":"throat singer who likes to knit"},{"speaker":"Michelle","startTime":2764.54,"endTime":2766.7,"body":"and own six llamas like, right"},{"speaker":"Jeremy ","startTime":2767.0,"endTime":2768.35,"body":"That was my previous"},{"speaker":"Jeremy ","startTime":2767.0,"endTime":2768.35,"body":"life"},{"speaker":"Michelle","startTime":2767.149,"endTime":2769.609,"body":"that was a previous"},{"speaker":"Michelle","startTime":2767.149,"endTime":2769.609,"body":"life. The reason Oh, and by the"},{"speaker":"Michelle","startTime":2769.609,"endTime":2774.259,"body":"way, before anyone gets at me, I"},{"speaker":"Michelle","startTime":2769.609,"endTime":2774.259,"body":"had a student like this. So this"},{"speaker":"Michelle","startTime":2774.259,"endTime":2778.669,"body":"is a specific person, I am not"},{"speaker":"Michelle","startTime":2774.259,"endTime":2778.669,"body":"just like appropriating Tibetan"},{"speaker":"Michelle","startTime":2778.669,"endTime":2787.999,"body":"culture for my analogy. So just"},{"speaker":"Michelle","startTime":2778.669,"endTime":2787.999,"body":"out there. Marketing is there in"},{"speaker":"Michelle","startTime":2787.999,"endTime":2792.289,"body":"order for people to find you. So"},{"speaker":"Michelle","startTime":2787.999,"endTime":2792.289,"body":"that because they have"},{"speaker":"Michelle","startTime":2792.289,"endTime":2795.769,"body":"questions, that's how people"},{"speaker":"Michelle","startTime":2792.289,"endTime":2795.769,"body":"find what they need, they ask a"},{"speaker":"Michelle","startTime":2795.769,"endTime":2800.059,"body":"question. So they either ask the"},{"speaker":"Michelle","startTime":2795.769,"endTime":2800.059,"body":"question to themselves, or they"},{"speaker":"Michelle","startTime":2800.059,"endTime":2803.209,"body":"ask a question to a group, or"},{"speaker":"Michelle","startTime":2800.059,"endTime":2803.209,"body":"they ask a question to the"},{"speaker":"Michelle","startTime":2803.209,"endTime":2807.379,"body":"internet, or they ask a question"},{"speaker":"Michelle","startTime":2803.209,"endTime":2807.379,"body":"to their library, or their high"},{"speaker":"Michelle","startTime":2807.379,"endTime":2811.399,"body":"school drama teacher or their"},{"speaker":"Michelle","startTime":2807.379,"endTime":2811.399,"body":"local unit, they ask a question,"},{"speaker":"Michelle","startTime":2811.639,"endTime":2815.059,"body":"I have a need. Here's my"},{"speaker":"Michelle","startTime":2811.639,"endTime":2815.059,"body":"question. And so with the"},{"speaker":"Michelle","startTime":2815.059,"endTime":2820.309,"body":"marketing, the the goal is that"},{"speaker":"Michelle","startTime":2815.059,"endTime":2820.309,"body":"we have the answer to the"},{"speaker":"Michelle","startTime":2820.309,"endTime":2825.979,"body":"question, high enough up in any"},{"speaker":"Michelle","startTime":2820.309,"endTime":2825.979,"body":"sort of ranking on social media,"},{"speaker":"Michelle","startTime":2825.979,"endTime":2830.119,"body":"in terms of algorithm or in"},{"speaker":"Michelle","startTime":2825.979,"endTime":2830.119,"body":"search engine optimization, that"},{"speaker":"Michelle","startTime":2830.119,"endTime":2835.129,"body":"when they ask the question, our"},{"speaker":"Michelle","startTime":2830.119,"endTime":2835.129,"body":"site, or our identity comes up"},{"speaker":"Michelle","startTime":2835.129,"endTime":2843.139,"body":"as the answer. That doesn't mean"},{"speaker":"Michelle","startTime":2835.129,"endTime":2843.139,"body":"that you say no to someone that"},{"speaker":"Michelle","startTime":2843.139,"endTime":2845.239,"body":"you really want to work with"},{"speaker":"Michelle","startTime":2843.139,"endTime":2845.239,"body":"that, you know, you can help"},{"speaker":"Michelle","startTime":2845.239,"endTime":2853.279,"body":"that doesn't fit exactly that"},{"speaker":"Michelle","startTime":2845.239,"endTime":2853.279,"body":"specificity. And, you know, I, I"},{"speaker":"Michelle","startTime":2853.309,"endTime":2856.759,"body":"100% hear you. But I have more"},{"speaker":"Michelle","startTime":2853.309,"endTime":2856.759,"body":"than one ideal client, you know,"},{"speaker":"Michelle","startTime":2856.759,"endTime":2859.309,"body":"and it's that fear, it's that"},{"speaker":"Michelle","startTime":2856.759,"endTime":2859.309,"body":"like, but if I don't serve"},{"speaker":"Michelle","startTime":2859.309,"endTime":2863.839,"body":"everyone, then I'm not going to"},{"speaker":"Michelle","startTime":2859.309,"endTime":2863.839,"body":"get anyone. And it's like, well,"},{"speaker":"Michelle","startTime":2863.869,"endTime":2867.229,"body":"the opposite is true, though."},{"speaker":"Michelle","startTime":2863.869,"endTime":2867.229,"body":"Because, again, back to the way"},{"speaker":"Michelle","startTime":2867.229,"endTime":2869.779,"body":"our brains work. And the way"},{"speaker":"Michelle","startTime":2867.229,"endTime":2869.779,"body":"that we're processing"},{"speaker":"Michelle","startTime":2869.779,"endTime":2874.939,"body":"information, you can put this"},{"speaker":"Michelle","startTime":2869.779,"endTime":2874.939,"body":"times 25, after the pandemic,"},{"speaker":"Jeremy ","startTime":2873.27,"endTime":2873.54,"body":"Yep."},{"speaker":"Michelle","startTime":2874.2,"endTime":2932.46,"body":"...all ages, all"},{"speaker":"Michelle","startTime":2874.2,"endTime":2932.46,"body":"levels? That I am sure that that"},{"speaker":"Michelle","startTime":2874.969,"endTime":2880.159,"body":"is, if I'm not very clear on"},{"speaker":"Michelle","startTime":2874.969,"endTime":2880.159,"body":"what you can do, even if it's"},{"speaker":"Michelle","startTime":2880.159,"endTime":2885.049,"body":"not exactly what I think you"},{"speaker":"Michelle","startTime":2880.159,"endTime":2885.049,"body":"need to do, or I think I need"},{"speaker":"Michelle","startTime":2885.049,"endTime":2889.999,"body":"pardon me, I will go somewher"},{"speaker":"Michelle","startTime":2885.049,"endTime":2889.999,"body":"else to a place that is givin"},{"speaker":"Michelle","startTime":2889.999,"endTime":2894.679,"body":"me an answer, even if it's no"},{"speaker":"Michelle","startTime":2889.999,"endTime":2894.679,"body":"the exact answer I want. S"},{"speaker":"Michelle","startTime":2894.679,"endTime":2899.899,"body":"great example of this is like"},{"speaker":"Michelle","startTime":2894.679,"endTime":2899.899,"body":"so let's say you go to like"},{"speaker":"Michelle","startTime":2899.929,"endTime":2903.319,"body":"local teacher, or like a small"},{"speaker":"Michelle","startTime":2899.929,"endTime":2903.319,"body":"someone who wants to have a"},{"speaker":"Michelle","startTime":2903.319,"endTime":2906.259,"body":"nano business, right, someone w"},{"speaker":"Michelle","startTime":2903.319,"endTime":2906.259,"body":"o wants to make under six f"},{"speaker":"Michelle","startTime":2906.259,"endTime":2908.419,"body":"gures, like they're c"},{"speaker":"Michelle","startTime":2906.259,"endTime":2908.419,"body":"mfortable in that they don't w"},{"speaker":"Michelle","startTime":2908.419,"endTime":2912.349,"body":"nt to have necessarily global p"},{"speaker":"Michelle","startTime":2908.419,"endTime":2912.349,"body":"esence. They just want to t"},{"speaker":"Michelle","startTime":2912.349,"endTime":2916.669,"body":"ach their 15 students a week, r"},{"speaker":"Michelle","startTime":2912.349,"endTime":2916.669,"body":"ght? And you go to their w"},{"speaker":"Michelle","startTime":2916.669,"endTime":2925.429,"body":"bsite, and they say, all g"},{"speaker":"Michelle","startTime":2916.669,"endTime":2925.429,"body":"nres..."},{"speaker":"Michelle","startTime":2932.46,"endTime":2935.31,"body":"teacher can do that, I am sure."},{"speaker":"Jeremy ","startTime":2935.31,"endTime":2935.4,"body":"Are you?"},{"speaker":"Michelle","startTime":2936.99,"endTime":2940.92,"body":"Well, I'll be generous"},{"speaker":"Michelle","startTime":2936.99,"endTime":2940.92,"body":"and say, I'm Oh, sure that that"},{"speaker":"Michelle","startTime":2940.92,"endTime":2942.06,"body":"teacher can, I mean, I can't do"},{"speaker":"Michelle","startTime":2940.92,"endTime":2942.06,"body":"that."},{"speaker":"Jeremy ","startTime":2942.3,"endTime":2943.35,"body":"I can't do that either"},{"speaker":"Michelle","startTime":2943.0,"endTime":2946.54,"body":"But hey, there's got"},{"speaker":"Michelle","startTime":2943.0,"endTime":2946.54,"body":"to be people out there. I mean,"},{"speaker":"Michelle","startTime":2946.57,"endTime":2949.0,"body":"I'm serious, there's got to be"},{"speaker":"Michelle","startTime":2946.57,"endTime":2949.0,"body":"better, you know, more prepared"},{"speaker":"Michelle","startTime":2949.0,"endTime":2954.76,"body":"teachers out there than I that's"},{"speaker":"Michelle","startTime":2949.0,"endTime":2954.76,"body":"fine, except the person looking"},{"speaker":"Michelle","startTime":2954.76,"endTime":2958.48,"body":"for, for, for a specific thing"},{"speaker":"Michelle","startTime":2954.76,"endTime":2958.48,"body":"that they want to do with their"},{"speaker":"Michelle","startTime":2958.48,"endTime":2962.56,"body":"voice. They're gonna get to your"},{"speaker":"Michelle","startTime":2958.48,"endTime":2962.56,"body":"site, and they're gonna be like,"},{"speaker":"Michelle","startTime":2962.56,"endTime":2965.23,"body":"okay, that's great that you can"},{"speaker":"Michelle","startTime":2962.56,"endTime":2965.23,"body":"do all that, but can you help"},{"speaker":"Michelle","startTime":2965.23,"endTime":2972.25,"body":"me? And if it's not clear that"},{"speaker":"Michelle","startTime":2965.23,"endTime":2972.25,"body":"you can't help me, then nine"},{"speaker":"Michelle","startTime":2972.25,"endTime":2975.01,"body":"times out of 10 that's that"},{"speaker":"Michelle","startTime":2972.25,"endTime":2975.01,"body":"three second decision where"},{"speaker":"Michelle","startTime":2975.01,"endTime":2977.08,"body":"they're like, I'm just gonna go"},{"speaker":"Michelle","startTime":2975.01,"endTime":2977.08,"body":"back to the Google, you know,"},{"speaker":"Michelle","startTime":2977.32,"endTime":2981.7,"body":"back browser, go back to the"},{"speaker":"Michelle","startTime":2977.32,"endTime":2981.7,"body":"Google search and find the site."},{"speaker":"Michelle","startTime":2982.96,"endTime":2987.01,"body":"And maybe the next site is like,"},{"speaker":"Michelle","startTime":2982.96,"endTime":2987.01,"body":"blow, you know, be able to"},{"speaker":"Michelle","startTime":2987.01,"endTime":2991.06,"body":"scream metal and make the most"},{"speaker":"Michelle","startTime":2987.01,"endTime":2991.06,"body":"extreme sounds. It'll be"},{"speaker":"Michelle","startTime":2991.06,"endTime":2995.59,"body":"amazing, then at least, you"},{"speaker":"Michelle","startTime":2991.06,"endTime":2995.59,"body":"know, no, not for me. You know?"},{"speaker":"Michelle","startTime":2997.24,"endTime":3000.51,"body":"And then maybe the next person,"},{"speaker":"Michelle","startTime":2997.24,"endTime":3000.51,"body":"what do you actually do? What"},{"speaker":"Michelle","startTime":3000.51,"endTime":3003.9,"body":"does that person want to do with"},{"speaker":"Michelle","startTime":3000.51,"endTime":3003.9,"body":"their singing and YouTube too?"},{"speaker":"Michelle","startTime":3003.9,"endTime":3007.14,"body":"because YouTube and Pinterest"},{"speaker":"Michelle","startTime":3003.9,"endTime":3007.14,"body":"are also search engines. So, you"},{"speaker":"Michelle","startTime":3007.14,"endTime":3010.47,"body":"know, what, what is the question"},{"speaker":"Michelle","startTime":3007.14,"endTime":3010.47,"body":"they're asking. And this is,"},{"speaker":"Michelle","startTime":3010.5,"endTime":3015.27,"body":"again, this is why it's hard to"},{"speaker":"Michelle","startTime":3010.5,"endTime":3015.27,"body":"be a person in the arts and then"},{"speaker":"Michelle","startTime":3015.27,"endTime":3020.61,"body":"find out Wait a second, I spent"},{"speaker":"Michelle","startTime":3015.27,"endTime":3020.61,"body":"fucking years learning how to be"},{"speaker":"Michelle","startTime":3020.61,"endTime":3025.02,"body":"good at my art. I have invested"},{"speaker":"Michelle","startTime":3020.61,"endTime":3025.02,"body":"my life, my heart, my soul, my"},{"speaker":"Michelle","startTime":3025.02,"endTime":3029.64,"body":"brain, my body into what I do."},{"speaker":"Michelle","startTime":3025.02,"endTime":3029.64,"body":"And now you're telling me I have"},{"speaker":"Michelle","startTime":3029.64,"endTime":3034.5,"body":"to learn this entirely new skill"},{"speaker":"Michelle","startTime":3029.64,"endTime":3034.5,"body":"set called business marketing."},{"speaker":"Michelle","startTime":3034.5,"endTime":3039.72,"body":"Well, fuck that noise. It is it"},{"speaker":"Michelle","startTime":3034.5,"endTime":3039.72,"body":"resent, resent making."},{"speaker":"Jeremy ","startTime":3040.41,"endTime":3046.08,"body":"But, but, and, there is"},{"speaker":"Jeremy ","startTime":3040.41,"endTime":3046.08,"body":"a thing here, which is people"},{"speaker":"Jeremy ","startTime":3046.08,"endTime":3048.69,"body":"when they look at exactly what"},{"speaker":"Jeremy ","startTime":3046.08,"endTime":3048.69,"body":"you're saying, they don't"},{"speaker":"Jeremy ","startTime":3048.69,"endTime":3051.78,"body":"realise that in choosing in"},{"speaker":"Jeremy ","startTime":3048.69,"endTime":3051.78,"body":"fining down, in finding their"},{"speaker":"Jeremy ","startTime":3051.78,"endTime":3055.05,"body":"niche in finding something that"},{"speaker":"Jeremy ","startTime":3051.78,"endTime":3055.05,"body":"they can focus on the other"},{"speaker":"Jeremy ","startTime":3055.05,"endTime":3058.62,"body":"people will understand and get,"},{"speaker":"Jeremy ","startTime":3055.05,"endTime":3058.62,"body":"what they don't realise is they"},{"speaker":"Jeremy ","startTime":3058.62,"endTime":3063.06,"body":"will get students that match"},{"speaker":"Jeremy ","startTime":3058.62,"endTime":3063.06,"body":"them better. And everybody wins."},{"speaker":"Jeremy ","startTime":3063.12,"endTime":3065.55,"body":"everybody wins"},{"speaker":"Michelle","startTime":3065.57,"endTime":3075.11,"body":"100%. And I think, you"},{"speaker":"Michelle","startTime":3065.57,"endTime":3075.11,"body":"know, the previous thought about"},{"speaker":"Michelle","startTime":3075.14,"endTime":3078.56,"body":"you don't have to say no, is for"},{"speaker":"Michelle","startTime":3075.14,"endTime":3078.56,"body":"when you're still going, there's"},{"speaker":"Michelle","startTime":3078.56,"endTime":3081.71,"body":"like a mountain, right? Like"},{"speaker":"Michelle","startTime":3078.56,"endTime":3081.71,"body":"you're going up the mountain."},{"speaker":"Michelle","startTime":3082.61,"endTime":3086.03,"body":"Imagine me pretending to show"},{"speaker":"Michelle","startTime":3082.61,"endTime":3086.03,"body":"people walk up a mountain, and"},{"speaker":"Michelle","startTime":3086.03,"endTime":3089.42,"body":"there's a peak of the mountain,"},{"speaker":"Michelle","startTime":3086.03,"endTime":3089.42,"body":"you're going up the mountain and"},{"speaker":"Michelle","startTime":3089.42,"endTime":3091.34,"body":"you're still pretty scared,"},{"speaker":"Michelle","startTime":3089.42,"endTime":3091.34,"body":"right? you're brand new to"},{"speaker":"Michelle","startTime":3091.34,"endTime":3095.75,"body":"marketing, you're brand new to"},{"speaker":"Michelle","startTime":3091.34,"endTime":3095.75,"body":"website development, you're not"},{"speaker":"Michelle","startTime":3095.78,"endTime":3098.18,"body":"sure how to market you know,"},{"speaker":"Michelle","startTime":3095.78,"endTime":3098.18,"body":"you're good at what you do. So"},{"speaker":"Michelle","startTime":3098.18,"endTime":3103.25,"body":"you get scared. And there's that"},{"speaker":"Michelle","startTime":3098.18,"endTime":3103.25,"body":"there's that scarcity mindset"},{"speaker":"Michelle","startTime":3103.25,"endTime":3105.95,"body":"that tells you it's not going to"},{"speaker":"Michelle","startTime":3103.25,"endTime":3105.95,"body":"show up for you. And so"},{"speaker":"Michelle","startTime":3105.95,"endTime":3109.4,"body":"sometimes just for your own"},{"speaker":"Michelle","startTime":3105.95,"endTime":3109.4,"body":"mental health, you have to say"},{"speaker":"Michelle","startTime":3109.4,"endTime":3111.44,"body":"yes to things you don't want to"},{"speaker":"Michelle","startTime":3109.4,"endTime":3111.44,"body":"say yes to."},{"speaker":"Jeremy ","startTime":3112.01,"endTime":3112.55,"body":"Been there"},{"speaker":"Michelle","startTime":3113.66,"endTime":3116.9,"body":"You know, like just,"},{"speaker":"Michelle","startTime":3113.66,"endTime":3116.9,"body":"you have to decide which thing"},{"speaker":"Michelle","startTime":3116.9,"endTime":3120.26,"body":"is more painful right now, not"},{"speaker":"Michelle","startTime":3116.9,"endTime":3120.26,"body":"having the money in the bank and"},{"speaker":"Michelle","startTime":3120.26,"endTime":3123.29,"body":"freaking out and tossing and"},{"speaker":"Michelle","startTime":3120.26,"endTime":3123.29,"body":"turning at 3am. Or just like"},{"speaker":"Michelle","startTime":3123.29,"endTime":3126.92,"body":"teaching this person that isn't"},{"speaker":"Michelle","startTime":3123.29,"endTime":3126.92,"body":"perfect for me. You know, like"},{"speaker":"Michelle","startTime":3126.92,"endTime":3130.94,"body":"which pain is worse, and many"},{"speaker":"Michelle","startTime":3126.92,"endTime":3130.94,"body":"people because of again,"},{"speaker":"Michelle","startTime":3130.94,"endTime":3136.7,"body":"Maslow's Hierarchy of Needs,"},{"speaker":"Michelle","startTime":3130.94,"endTime":3136.7,"body":"money equaling safety factors in"},{"speaker":"Michelle","startTime":3136.7,"endTime":3140.72,"body":"our, you know, in our economic"},{"speaker":"Michelle","startTime":3136.7,"endTime":3140.72,"body":"system, they're gonna take the"},{"speaker":"Michelle","startTime":3140.72,"endTime":3146.36,"body":"less than ideal client. But then"},{"speaker":"Michelle","startTime":3140.72,"endTime":3146.36,"body":"as they get up toward that peak,"},{"speaker":"Michelle","startTime":3146.39,"endTime":3150.32,"body":"that tipping point or rollover"},{"speaker":"Michelle","startTime":3146.39,"endTime":3150.32,"body":"point, where they start to get"},{"speaker":"Michelle","startTime":3150.32,"endTime":3154.1,"body":"more and more clients that"},{"speaker":"Michelle","startTime":3150.32,"endTime":3154.1,"body":"they're like, Oh, I'm, this is"},{"speaker":"Michelle","startTime":3154.1,"endTime":3158.87,"body":"exactly what I want to do these,"},{"speaker":"Michelle","startTime":3154.1,"endTime":3158.87,"body":"it's working, then they get to"},{"speaker":"Michelle","startTime":3158.87,"endTime":3161.33,"body":"the top of the peak, and the"},{"speaker":"Michelle","startTime":3158.87,"endTime":3161.33,"body":"ball starts rolling down the"},{"speaker":"Michelle","startTime":3161.33,"endTime":3164.06,"body":"hill, and they're like, now I"},{"speaker":"Michelle","startTime":3161.33,"endTime":3164.06,"body":"understand, it's actually better"},{"speaker":"Michelle","startTime":3164.06,"endTime":3168.32,"body":"for everybody, when I turn that"},{"speaker":"Michelle","startTime":3164.06,"endTime":3168.32,"body":"less than ideal person away, and"},{"speaker":"Michelle","startTime":3168.35,"endTime":3172.49,"body":"even pass them on to someone"},{"speaker":"Michelle","startTime":3168.35,"endTime":3172.49,"body":"else. It's better for my"},{"speaker":"Michelle","startTime":3172.49,"endTime":3175.13,"body":"reputation, it's better for my"},{"speaker":"Michelle","startTime":3172.49,"endTime":3175.13,"body":"mental health, it's better for"},{"speaker":"Michelle","startTime":3175.16,"endTime":3178.04,"body":"my friend, teacher or my"},{"speaker":"Michelle","startTime":3175.16,"endTime":3178.04,"body":"colleague's reputation and their"},{"speaker":"Michelle","startTime":3178.04,"endTime":3181.64,"body":"mental health. And it certainly"},{"speaker":"Michelle","startTime":3178.04,"endTime":3181.64,"body":"is better for this performer."},{"speaker":"Gillyanne Kayes","startTime":3182.39,"endTime":3185.36,"body":"Do you find"},{"speaker":"Gillyanne Kayes","startTime":3182.39,"endTime":3185.36,"body":"that some singing teachers"},{"speaker":"Gillyanne Kayes","startTime":3185.36,"endTime":3188.0,"body":"because it's very much what we"},{"speaker":"Gillyanne Kayes","startTime":3185.36,"endTime":3188.0,"body":"think of as a freelance"},{"speaker":"Gillyanne Kayes","startTime":3188.0,"endTime":3192.14,"body":"mentality. And, you know, we"},{"speaker":"Gillyanne Kayes","startTime":3188.0,"endTime":3192.14,"body":"started off life as freelancers"},{"speaker":"Jeremy ","startTime":3192.17,"endTime":3192.77,"body":"We still are"},{"speaker":"Gillyanne Kayes","startTime":3192.77,"endTime":3196.28,"body":"when you take"},{"speaker":"Gillyanne Kayes","startTime":3192.77,"endTime":3196.28,"body":"every job that comes. Because"},{"speaker":"Gillyanne Kayes","startTime":3196.28,"endTime":3199.43,"body":"you never know when the next one"},{"speaker":"Gillyanne Kayes","startTime":3196.28,"endTime":3199.43,"body":"will come. So you have all these"},{"speaker":"Gillyanne Kayes","startTime":3199.43,"endTime":3202.49,"body":"students? Do you find that some"},{"speaker":"Gillyanne Kayes","startTime":3199.43,"endTime":3202.49,"body":"teachers in the studios are"},{"speaker":"Gillyanne Kayes","startTime":3202.49,"endTime":3206.63,"body":"getting to that point, and"},{"speaker":"Gillyanne Kayes","startTime":3202.49,"endTime":3206.63,"body":"they're reluctant to actually"},{"speaker":"Gillyanne Kayes","startTime":3206.9,"endTime":3211.22,"body":"let go, in order that the ball"},{"speaker":"Gillyanne Kayes","startTime":3206.9,"endTime":3211.22,"body":"can really roll? Because they're"},{"speaker":"Gillyanne Kayes","startTime":3211.22,"endTime":3214.43,"body":"afraid that it's not going to"},{"speaker":"Gillyanne Kayes","startTime":3211.22,"endTime":3214.43,"body":"keep on going?"},{"speaker":"Michelle","startTime":3215.56,"endTime":3220.54,"body":"100%? Yeah. And and I"},{"speaker":"Michelle","startTime":3215.56,"endTime":3220.54,"body":"think that's a very, like,"},{"speaker":"Michelle","startTime":3220.54,"endTime":3227.8,"body":"that's a real fear. You know,"},{"speaker":"Michelle","startTime":3220.54,"endTime":3227.8,"body":"um, because, you know, the"},{"speaker":"Michelle","startTime":3227.8,"endTime":3233.05,"body":"problem with feelings is that"},{"speaker":"Michelle","startTime":3227.8,"endTime":3233.05,"body":"they convince us that they're"},{"speaker":"Michelle","startTime":3233.05,"endTime":3240.25,"body":"also facts. So, what happens is,"},{"speaker":"Michelle","startTime":3233.05,"endTime":3240.25,"body":"it's working, right? Like you're"},{"speaker":"Michelle","startTime":3240.25,"endTime":3244.42,"body":"saying yes to every gig, you're"},{"speaker":"Michelle","startTime":3240.25,"endTime":3244.42,"body":"running yourself ragged, you're"},{"speaker":"Michelle","startTime":3244.42,"endTime":3247.57,"body":"taking every student and it's"},{"speaker":"Michelle","startTime":3244.42,"endTime":3247.57,"body":"working, you're making the money"},{"speaker":"Michelle","startTime":3247.57,"endTime":3250.87,"body":"you want to make, you're"},{"speaker":"Michelle","startTime":3247.57,"endTime":3250.87,"body":"enjoying the reputation that you"},{"speaker":"Michelle","startTime":3250.87,"endTime":3254.92,"body":"want to enjoy. It seems like"},{"speaker":"Michelle","startTime":3250.87,"endTime":3254.92,"body":"it's working. So then you get to"},{"speaker":"Michelle","startTime":3254.92,"endTime":3258.28,"body":"that place where I can't do"},{"speaker":"Michelle","startTime":3254.92,"endTime":3258.28,"body":"like, I literally don't have"},{"speaker":"Michelle","startTime":3258.28,"endTime":3262.45,"body":"capacity for this anymore. You"},{"speaker":"Michelle","startTime":3258.28,"endTime":3262.45,"body":"say to yourself, right? And now"},{"speaker":"Michelle","startTime":3262.48,"endTime":3266.05,"body":"you're like, but that's what has"},{"speaker":"Michelle","startTime":3262.48,"endTime":3266.05,"body":"worked all the other times if I"},{"speaker":"Michelle","startTime":3266.05,"endTime":3271.69,"body":"stopped doing that, causation"},{"speaker":"Michelle","startTime":3266.05,"endTime":3271.69,"body":"versus correlation, right, like"},{"speaker":"Michelle","startTime":3271.72,"endTime":3277.15,"body":"if I If This Then That, if I"},{"speaker":"Michelle","startTime":3271.72,"endTime":3277.15,"body":"stop working like a hound,"},{"speaker":"Michelle","startTime":3278.2,"endTime":3283.06,"body":"hustle culture, then then I will"},{"speaker":"Michelle","startTime":3278.2,"endTime":3283.06,"body":"not have the reputation I want."},{"speaker":"Michelle","startTime":3283.09,"endTime":3286.48,"body":"I will not have the money I"},{"speaker":"Michelle","startTime":3283.09,"endTime":3286.48,"body":"want. I will not just like"},{"speaker":"Michelle","startTime":3287.32,"endTime":3293.41,"body":"because the only data set you"},{"speaker":"Michelle","startTime":3287.32,"endTime":3293.41,"body":"have is hustle works. And I"},{"speaker":"Michelle","startTime":3293.41,"endTime":3299.59,"body":"think that it's interesting. At"},{"speaker":"Michelle","startTime":3293.41,"endTime":3299.59,"body":"the beginning you said like what"},{"speaker":"Michelle","startTime":3299.59,"endTime":3302.74,"body":"kind of people come to Speakeasy"},{"speaker":"Michelle","startTime":3299.59,"endTime":3302.74,"body":"like what do you have to work"},{"speaker":"Michelle","startTime":3302.74,"endTime":3306.85,"body":"with? That's I could add that to"},{"speaker":"Michelle","startTime":3302.74,"endTime":3306.85,"body":"the list is like just this is"},{"speaker":"Michelle","startTime":3306.85,"endTime":3309.4,"body":"why we say personal development"},{"speaker":"Michelle","startTime":3306.85,"endTime":3309.4,"body":"that leads to professional"},{"speaker":"Michelle","startTime":3309.4,"endTime":3313.24,"body":"development, because it's"},{"speaker":"Michelle","startTime":3309.4,"endTime":3313.24,"body":"breaking kind of a mindset of"},{"speaker":"Michelle","startTime":3313.24,"endTime":3316.33,"body":"like you only have one data set"},{"speaker":"Michelle","startTime":3313.24,"endTime":3316.33,"body":"that you're working on. And"},{"speaker":"Michelle","startTime":3316.33,"endTime":3319.99,"body":"that's why this is scary."},{"speaker":"Michelle","startTime":3316.33,"endTime":3319.99,"body":"Because the only information you"},{"speaker":"Michelle","startTime":3319.99,"endTime":3324.49,"body":"have is telling you that hustle"},{"speaker":"Michelle","startTime":3319.99,"endTime":3324.49,"body":"culture works, and that charging"},{"speaker":"Michelle","startTime":3324.49,"endTime":3330.52,"body":"low, you know, whatever it is,"},{"speaker":"Michelle","startTime":3324.49,"endTime":3330.52,"body":"that is the old way, you have a"},{"speaker":"Michelle","startTime":3330.52,"endTime":3336.28,"body":"lot of proof. And it's really"},{"speaker":"Michelle","startTime":3330.52,"endTime":3336.28,"body":"scary to ask a person to be"},{"speaker":"Michelle","startTime":3336.28,"endTime":3339.58,"body":"like, I need you to trust me,"},{"speaker":"Michelle","startTime":3336.28,"endTime":3339.58,"body":"I've done this with a lot of"},{"speaker":"Michelle","startTime":3339.58,"endTime":3344.47,"body":"people over a lot of times, I"},{"speaker":"Michelle","startTime":3339.58,"endTime":3344.47,"body":"can give you a case study after"},{"speaker":"Michelle","startTime":3344.47,"endTime":3349.69,"body":"case study of people who shifted"},{"speaker":"Michelle","startTime":3344.47,"endTime":3349.69,"body":"their business model into"},{"speaker":"Michelle","startTime":3349.69,"endTime":3354.55,"body":"something that looked like it"},{"speaker":"Michelle","startTime":3349.69,"endTime":3354.55,"body":"shouldn't work, less work for"},{"speaker":"Michelle","startTime":3354.55,"endTime":3359.95,"body":"more money, and more mental"},{"speaker":"Michelle","startTime":3354.55,"endTime":3359.95,"body":"health? And more rest, like that"},{"speaker":"Michelle","startTime":3359.95,"endTime":3365.77,"body":"shouldn't work. So there's that"},{"speaker":"Michelle","startTime":3359.95,"endTime":3365.77,"body":"gap, there's that or that chasm"},{"speaker":"Michelle","startTime":3365.77,"endTime":3371.11,"body":"they have to leap and that is"},{"speaker":"Michelle","startTime":3365.77,"endTime":3371.11,"body":"courage. That is, requires a"},{"speaker":"Michelle","startTime":3371.11,"endTime":3376.15,"body":"level of bravery that not every"},{"speaker":"Michelle","startTime":3371.11,"endTime":3376.15,"body":"person has to begin with. And"},{"speaker":"Michelle","startTime":3376.15,"endTime":3381.67,"body":"then Gosh, capacity, such"},{"speaker":"Michelle","startTime":3376.15,"endTime":3381.67,"body":"diminished capacity right now"},{"speaker":"Michelle","startTime":3381.67,"endTime":3386.02,"body":"and allostatic load. Because of"},{"speaker":"Michelle","startTime":3381.67,"endTime":3386.02,"body":"the pandemic to on top of that,"},{"speaker":"Michelle","startTime":3386.05,"endTime":3389.56,"body":"it's like it's hard to get"},{"speaker":"Michelle","startTime":3386.05,"endTime":3389.56,"body":"people to take risks right now."},{"speaker":"Michelle","startTime":3389.98,"endTime":3393.94,"body":"Because there's so many things"},{"speaker":"Michelle","startTime":3389.98,"endTime":3393.94,"body":"to be risk averse about that"},{"speaker":"Michelle","startTime":3393.94,"endTime":3395.56,"body":"have nothing to do with our"},{"speaker":"Michelle","startTime":3393.94,"endTime":3395.56,"body":"businesses,"},{"speaker":"Jeremy ","startTime":3395.66,"endTime":3400.07,"body":"we can recommend taking"},{"speaker":"Jeremy ","startTime":3395.66,"endTime":3400.07,"body":"that risk. We really can from"},{"speaker":"Jeremy ","startTime":3400.07,"endTime":3400.79,"body":"experience"},{"speaker":"Gillyanne Kayes","startTime":3400.82,"endTime":3401.66,"body":"Well we had to"},{"speaker":"Jeremy ","startTime":3402.23,"endTime":3405.23,"body":"Not only did we have to"},{"speaker":"Jeremy ","startTime":3402.23,"endTime":3405.23,"body":"but it made sense to us. And we"},{"speaker":"Jeremy ","startTime":3405.23,"endTime":3411.2,"body":"went okay, we'll do it. And it"},{"speaker":"Jeremy ","startTime":3405.23,"endTime":3411.2,"body":"has really paid off. There is"},{"speaker":"Jeremy ","startTime":3411.2,"endTime":3414.74,"body":"one little recording that I want"},{"speaker":"Jeremy ","startTime":3411.2,"endTime":3414.74,"body":"to play, which we said we would,"},{"speaker":"Jeremy ","startTime":3415.19,"endTime":3419.69,"body":"which is we had somebody talk"},{"speaker":"Jeremy ","startTime":3415.19,"endTime":3419.69,"body":"about the Learning Lounge, our"},{"speaker":"Jeremy ","startTime":3419.69,"endTime":3422.75,"body":"Learning Lounge, and I was so"},{"speaker":"Jeremy ","startTime":3419.69,"endTime":3422.75,"body":"pleased with the way that she"},{"speaker":"Jeremy ","startTime":3422.75,"endTime":3424.91,"body":"described it, I just want to"},{"speaker":"Jeremy ","startTime":3422.75,"endTime":3424.91,"body":"play it to you. It's two minutes"},{"speaker":"Jeremy ","startTime":3424.91,"endTime":3427.58,"body":"This is if you like this is what"},{"speaker":"Jeremy ","startTime":3424.91,"endTime":3427.58,"body":"we sell."},{"speaker":"Joanna","startTime":3428.57,"endTime":3432.65,"body":"I have to confess our"},{"speaker":"Joanna","startTime":3428.57,"endTime":3432.65,"body":"Sunday morning two hours, I get"},{"speaker":"Joanna","startTime":3432.65,"endTime":3435.35,"body":"about an hour in and then my"},{"speaker":"Joanna","startTime":3432.65,"endTime":3435.35,"body":"poor brain just can't take it"},{"speaker":"Joanna","startTime":3435.35,"endTime":3438.68,"body":"anymore I need time to digest"},{"speaker":"Joanna","startTime":3435.35,"endTime":3438.68,"body":"which is why the learning lounge"},{"speaker":"Joanna","startTime":3438.68,"endTime":3443.33,"body":"by dividing it down into"},{"speaker":"Joanna","startTime":3438.68,"endTime":3443.33,"body":"sections. Honestly, it's utterly"},{"speaker":"Joanna","startTime":3443.33,"endTime":3446.84,"body":"brilliant because it's giving me"},{"speaker":"Joanna","startTime":3443.33,"endTime":3446.84,"body":"the opportunity to look at one"},{"speaker":"Joanna","startTime":3446.87,"endTime":3451.13,"body":"section at a time. And so I'm"},{"speaker":"Joanna","startTime":3446.87,"endTime":3451.13,"body":"listening to it, I'm watching"},{"speaker":"Joanna","startTime":3451.13,"endTime":3455.3,"body":"you and your fabulous hand"},{"speaker":"Joanna","startTime":3451.13,"endTime":3455.3,"body":"movements. I'm making notes in"},{"speaker":"Joanna","startTime":3455.3,"endTime":3460.64,"body":"my journal because I my hand"},{"speaker":"Joanna","startTime":3455.3,"endTime":3460.64,"body":"writing kind of girl. And and"},{"speaker":"Joanna","startTime":3460.64,"endTime":3462.92,"body":"I'm doing it so all the"},{"speaker":"Joanna","startTime":3460.64,"endTime":3462.92,"body":"different things that you say,"},{"speaker":"Joanna","startTime":3462.95,"endTime":3466.7,"body":"\"try this\" so I'm actually"},{"speaker":"Joanna","startTime":3462.95,"endTime":3466.7,"body":"making weird noises while I'm"},{"speaker":"Joanna","startTime":3466.7,"endTime":3469.91,"body":"watching it. So I just wanted to"},{"speaker":"Joanna","startTime":3466.7,"endTime":3469.91,"body":"say thank you. And the what's"},{"speaker":"Joanna","startTime":3469.91,"endTime":3475.04,"body":"prompted this is that I've just"},{"speaker":"Joanna","startTime":3469.91,"endTime":3475.04,"body":"been watching section six, which"},{"speaker":"Joanna","startTime":3475.04,"endTime":3480.59,"body":"is the vocal fold hand movements"},{"speaker":"Joanna","startTime":3475.04,"endTime":3480.59,"body":"and M1 M2. I am a vocal coach"},{"speaker":"Joanna","startTime":3480.59,"endTime":3483.59,"body":"have been for 20 years and"},{"speaker":"Joanna","startTime":3480.59,"endTime":3483.59,"body":"confident in my abilities as a"},{"speaker":"Joanna","startTime":3483.59,"endTime":3488.0,"body":"vocal coach. However, I need to"},{"speaker":"Joanna","startTime":3483.59,"endTime":3488.0,"body":"know more about how the voice"},{"speaker":"Joanna","startTime":3488.03,"endTime":3491.84,"body":"works, which is why I'm on this"},{"speaker":"Joanna","startTime":3488.03,"endTime":3491.84,"body":"course. And just that seven"},{"speaker":"Joanna","startTime":3491.84,"endTime":3495.29,"body":"minute video, I've been watching"},{"speaker":"Joanna","startTime":3491.84,"endTime":3495.29,"body":"it over and over and I've made"},{"speaker":"Joanna","startTime":3495.29,"endTime":3499.28,"body":"my diagrams in my journal. And"},{"speaker":"Joanna","startTime":3495.29,"endTime":3499.28,"body":"I've listened and I've watched"},{"speaker":"Joanna","startTime":3499.28,"endTime":3502.85,"body":"Jeremy's hand movements and"},{"speaker":"Joanna","startTime":3499.28,"endTime":3502.85,"body":"everything. And I've had massive"},{"speaker":"Joanna","startTime":3502.88,"endTime":3506.51,"body":"Penny drop moments. So I stand"},{"speaker":"Joanna","startTime":3502.88,"endTime":3506.51,"body":"by what I said on our last group"},{"speaker":"Joanna","startTime":3506.51,"endTime":3509.69,"body":"meeting, please can we have a"},{"speaker":"Joanna","startTime":3506.51,"endTime":3509.69,"body":"penny drop sign I might even"},{"speaker":"Joanna","startTime":3509.96,"endTime":3514.04,"body":"make one for you. Who knows. But"},{"speaker":"Joanna","startTime":3509.96,"endTime":3514.04,"body":"I just can't say thank you"},{"speaker":"Joanna","startTime":3514.04,"endTime":3516.92,"body":"enough the Learning Lounge"},{"speaker":"Joanna","startTime":3514.04,"endTime":3516.92,"body":"dividing it down into sections"},{"speaker":"Joanna","startTime":3516.92,"endTime":3519.59,"body":"so I don't have to rely on what"},{"speaker":"Joanna","startTime":3516.92,"endTime":3519.59,"body":"I remembered from the Sunday"},{"speaker":"Joanna","startTime":3519.59,"endTime":3524.63,"body":"session because I won't be"},{"speaker":"Joanna","startTime":3519.59,"endTime":3524.63,"body":"putting into sections. All of"},{"speaker":"Joanna","startTime":3524.63,"endTime":3527.75,"body":"your hand movements just really,"},{"speaker":"Joanna","startTime":3524.63,"endTime":3527.75,"body":"really helped me visualise"},{"speaker":"Joanna","startTime":3527.75,"endTime":3530.96,"body":"what's going on. I'm writing"},{"speaker":"Joanna","startTime":3527.75,"endTime":3530.96,"body":"things down. I'm drawing my own"},{"speaker":"Joanna","startTime":3530.96,"endTime":3534.17,"body":"diagrams. I'm having a good go."},{"speaker":"Joanna","startTime":3530.96,"endTime":3534.17,"body":"I'm doing the hand movements"},{"speaker":"Joanna","startTime":3534.17,"endTime":3538.91,"body":"with you Jeremy so I can feel"},{"speaker":"Joanna","startTime":3534.17,"endTime":3538.91,"body":"what it's going like. And yeah,"},{"speaker":"Joanna","startTime":3538.91,"endTime":3542.63,"body":"I've waffled on for 2 minutes"},{"speaker":"Joanna","startTime":3538.91,"endTime":3542.63,"body":"20. But just wanted to say thank"},{"speaker":"Joanna","startTime":3542.63,"endTime":3546.47,"body":"you. I'm understanding as much"},{"speaker":"Joanna","startTime":3542.63,"endTime":3546.47,"body":"as I can. I'm going at the speed"},{"speaker":"Joanna","startTime":3546.47,"endTime":3551.09,"body":"that I can and I can feel the"},{"speaker":"Joanna","startTime":3546.47,"endTime":3551.09,"body":"brain cell on fire. So thank you"},{"speaker":"Joanna","startTime":3551.09,"endTime":3552.62,"body":"very much. See you all soon."},{"speaker":"Michelle","startTime":3553.55,"endTime":3558.38,"body":"I LOVE IT! I love that"},{"speaker":"Michelle","startTime":3553.55,"endTime":3558.38,"body":"person"},{"speaker":"Jeremy ","startTime":3558.65,"endTime":3561.05,"body":"That was Joanna. And"},{"speaker":"Jeremy ","startTime":3558.65,"endTime":3561.05,"body":"Joanna is on our accreditation"},{"speaker":"Jeremy ","startTime":3561.05,"endTime":3564.14,"body":"programme. And one of the things"},{"speaker":"Jeremy ","startTime":3561.05,"endTime":3564.14,"body":"that we do when we do our live"},{"speaker":"Jeremy ","startTime":3564.14,"endTime":3567.62,"body":"trainings is that we call record"},{"speaker":"Jeremy ","startTime":3564.14,"endTime":3567.62,"body":"everything and chunk it down. So"},{"speaker":"Jeremy ","startTime":3567.62,"endTime":3572.39,"body":"that those chunks then go into"},{"speaker":"Jeremy ","startTime":3567.62,"endTime":3572.39,"body":"another section of the of the"},{"speaker":"Jeremy ","startTime":3572.42,"endTime":3576.23,"body":"Vocal Process hub. So what she's"},{"speaker":"Jeremy ","startTime":3572.42,"endTime":3576.23,"body":"talking about is this multimodal"},{"speaker":"Jeremy ","startTime":3576.23,"endTime":3579.89,"body":"learning, which I've been a fan"},{"speaker":"Jeremy ","startTime":3576.23,"endTime":3579.89,"body":"of for so long,"},{"speaker":"Gillyanne Kayes","startTime":3580.01,"endTime":3582.11,"body":"and they get"},{"speaker":"Gillyanne Kayes","startTime":3580.01,"endTime":3582.11,"body":"into the Learning Lounge because"},{"speaker":"Gillyanne Kayes","startTime":3582.11,"endTime":3584.63,"body":"there are certain study guides"},{"speaker":"Gillyanne Kayes","startTime":3582.11,"endTime":3584.63,"body":"that they have to do each month."},{"speaker":"Gillyanne Kayes","startTime":3584.66,"endTime":3587.48,"body":"Yeah. So that's what she's"},{"speaker":"Gillyanne Kayes","startTime":3584.66,"endTime":3587.48,"body":"talking about."},{"speaker":"Jeremy ","startTime":3587.51,"endTime":3589.61,"body":"I mean, this is the"},{"speaker":"Jeremy ","startTime":3587.51,"endTime":3589.61,"body":"thing that the great thing and I"},{"speaker":"Jeremy ","startTime":3589.61,"endTime":3592.55,"body":"think this is the plus that"},{"speaker":"Jeremy ","startTime":3589.61,"endTime":3592.55,"body":"people don't think about on on"},{"speaker":"Jeremy ","startTime":3592.55,"endTime":3594.53,"body":"something like the Learning"},{"speaker":"Jeremy ","startTime":3592.55,"endTime":3594.53,"body":"Lounge where you have such a"},{"speaker":"Jeremy ","startTime":3594.53,"endTime":3597.32,"body":"huge range of videos and"},{"speaker":"Jeremy ","startTime":3594.53,"endTime":3597.32,"body":"resources is that you can play"},{"speaker":"Jeremy ","startTime":3597.32,"endTime":3599.99,"body":"it and you can replay it and you"},{"speaker":"Jeremy ","startTime":3597.32,"endTime":3599.99,"body":"can do it in your own time and"},{"speaker":"Jeremy ","startTime":3599.99,"endTime":3602.3,"body":"If you're awake at three in the"},{"speaker":"Jeremy ","startTime":3599.99,"endTime":3602.3,"body":"morning, you can do it then as"},{"speaker":"Jeremy ","startTime":3602.3,"endTime":3602.75,"body":"well."},{"speaker":"Michelle","startTime":3602.75,"endTime":3602.87,"body":"Amen"},{"speaker":"Jeremy ","startTime":3603.08,"endTime":3606.23,"body":"And it doesn't disturb"},{"speaker":"Jeremy ","startTime":3603.08,"endTime":3606.23,"body":"anyone. So that so that was the"},{"speaker":"Jeremy ","startTime":3606.23,"endTime":3610.49,"body":"Learning Lounge, we'll leave a"},{"speaker":"Jeremy ","startTime":3606.23,"endTime":3610.49,"body":"link in the show notes. Is there"},{"speaker":"Jeremy ","startTime":3610.49,"endTime":3611.99,"body":"anything that you want to flag?"},{"speaker":"Michelle","startTime":3613.46,"endTime":3616.13,"body":"Does that is that"},{"speaker":"Michelle","startTime":3613.46,"endTime":3616.13,"body":"like, do I want to like talk"},{"speaker":"Michelle","startTime":3616.13,"endTime":3617.66,"body":"about some stuff I sell?"},{"speaker":"Gillyanne Kayes","startTime":3620.48,"endTime":3620.96,"body":"Go on"},{"speaker":"Michelle","startTime":3623.72,"endTime":3629.03,"body":"It's funny. I sell,"},{"speaker":"Michelle","startTime":3623.72,"endTime":3629.03,"body":"sell sell like it's a dirty"},{"speaker":"Michelle","startTime":3629.03,"endTime":3638.09,"body":"word. SELLLLLL! Okay, um, well,"},{"speaker":"Michelle","startTime":3629.03,"endTime":3638.09,"body":"I would invite any person, any"},{"speaker":"Michelle","startTime":3638.09,"endTime":3642.38,"body":"person who's interested in what"},{"speaker":"Michelle","startTime":3638.09,"endTime":3642.38,"body":"we were talking about today and"},{"speaker":"Michelle","startTime":3642.38,"endTime":3646.94,"body":"making those shifts in an"},{"speaker":"Michelle","startTime":3642.38,"endTime":3646.94,"body":"environment where people talk"},{"speaker":"Michelle","startTime":3646.94,"endTime":3651.05,"body":"things out, they share ideas"},{"speaker":"Michelle","startTime":3646.94,"endTime":3651.05,"body":"cooperate in order to make each"},{"speaker":"Michelle","startTime":3651.05,"endTime":3655.7,"body":"other a rising tide lifting all"},{"speaker":"Michelle","startTime":3651.05,"endTime":3655.7,"body":"ships. If that sounds"},{"speaker":"Michelle","startTime":3655.7,"endTime":3659.3,"body":"interesting to you, and charming"},{"speaker":"Michelle","startTime":3655.7,"endTime":3659.3,"body":"to you, then I would absolutely"},{"speaker":"Michelle","startTime":3659.3,"endTime":3663.86,"body":"invite you to join the Speakeasy"},{"speaker":"Michelle","startTime":3659.3,"endTime":3663.86,"body":"Cooperative, in the Speakeasy"},{"speaker":"Michelle","startTime":3663.86,"endTime":3668.12,"body":"Cooperative, we also have a"},{"speaker":"Michelle","startTime":3663.86,"endTime":3668.12,"body":"Learning Lounge. But it's much"},{"speaker":"Michelle","startTime":3668.12,"endTime":3672.41,"body":"different than Jeremy and"},{"speaker":"Michelle","startTime":3668.12,"endTime":3672.41,"body":"Gillyanne's. And I don't know if"},{"speaker":"Michelle","startTime":3672.41,"endTime":3675.26,"body":"I'm allowed to say this, but I"},{"speaker":"Michelle","startTime":3672.41,"endTime":3675.26,"body":"think Speakeasy members even get"},{"speaker":"Michelle","startTime":3675.26,"endTime":3677.84,"body":"a little happy smiley face"},{"speaker":"Gillyanne Kayes","startTime":3677.87,"endTime":3680.66,"body":"we Yes, yes,"},{"speaker":"Gillyanne Kayes","startTime":3677.87,"endTime":3680.66,"body":"yes."},{"speaker":"Jeremy ","startTime":3680.66,"endTime":3684.56,"body":"They do. So the members"},{"speaker":"Jeremy ","startTime":3680.66,"endTime":3684.56,"body":"get a little interesting package"},{"speaker":"Jeremy ","startTime":3684.56,"endTime":3685.91,"body":"from us on the Learning Lounge."},{"speaker":"Michelle","startTime":3686.65,"endTime":3689.8,"body":"Yeah, which I'm"},{"speaker":"Michelle","startTime":3686.65,"endTime":3689.8,"body":"excited about. Thank you for"},{"speaker":"Michelle","startTime":3689.8,"endTime":3692.74,"body":"doing that. And that's a great"},{"speaker":"Michelle","startTime":3689.8,"endTime":3692.74,"body":"example of the cooperative part."},{"speaker":"Michelle","startTime":3692.77,"endTime":3694.9,"body":"There's a tonne of people in"},{"speaker":"Michelle","startTime":3692.77,"endTime":3694.9,"body":"there who offer deals to"},{"speaker":"Michelle","startTime":3694.9,"endTime":3699.79,"body":"Speakeasy members all the time."},{"speaker":"Michelle","startTime":3694.9,"endTime":3699.79,"body":"It's fantastic. Um, anyway, so"},{"speaker":"Michelle","startTime":3699.82,"endTime":3703.75,"body":"that would be kind of your"},{"speaker":"Michelle","startTime":3699.82,"endTime":3703.75,"body":"gateway, right? It's a very low"},{"speaker":"Michelle","startTime":3704.17,"endTime":3708.43,"body":"monthly cost, you can come and"},{"speaker":"Michelle","startTime":3704.17,"endTime":3708.43,"body":"go as you please. And then"},{"speaker":"Michelle","startTime":3708.46,"endTime":3710.98,"body":"there's lots of information"},{"speaker":"Michelle","startTime":3708.46,"endTime":3710.98,"body":"about like, where to start and"},{"speaker":"Michelle","startTime":3711.01,"endTime":3715.09,"body":"the trainings to watch. And then"},{"speaker":"Michelle","startTime":3711.01,"endTime":3715.09,"body":"we do, you know, three live"},{"speaker":"Michelle","startTime":3715.09,"endTime":3718.69,"body":"events a month, there's tonnes"},{"speaker":"Michelle","startTime":3715.09,"endTime":3718.69,"body":"of stuff in there so much, it's"},{"speaker":"Michelle","startTime":3718.69,"endTime":3722.53,"body":"a fire hose, you don't have to"},{"speaker":"Michelle","startTime":3718.69,"endTime":3722.53,"body":"do it all, hey, come for the"},{"speaker":"Michelle","startTime":3722.53,"endTime":3726.22,"body":"training, stay for the love."},{"speaker":"Michelle","startTime":3722.53,"endTime":3726.22,"body":"That's what I say, right? And,"},{"speaker":"Michelle","startTime":3726.79,"endTime":3730.0,"body":"and then if you're interested in"},{"speaker":"Michelle","startTime":3726.79,"endTime":3730.0,"body":"kind of really doing a deep dive"},{"speaker":"Michelle","startTime":3730.0,"endTime":3734.26,"body":"on your business, whether you're"},{"speaker":"Michelle","startTime":3730.0,"endTime":3734.26,"body":"brand new, or you want to pivot."},{"speaker":"Michelle","startTime":3735.49,"endTime":3738.16,"body":"And you this is any voice"},{"speaker":"Michelle","startTime":3735.49,"endTime":3738.16,"body":"related business, not just voice"},{"speaker":"Michelle","startTime":3738.16,"endTime":3741.04,"body":"teachers, but we have a lot of"},{"speaker":"Michelle","startTime":3738.16,"endTime":3741.04,"body":"body workers. And in there, we"},{"speaker":"Michelle","startTime":3741.04,"endTime":3745.06,"body":"have a lot of academics who have"},{"speaker":"Michelle","startTime":3741.04,"endTime":3745.06,"body":"side businesses that are around"},{"speaker":"Michelle","startTime":3745.06,"endTime":3747.64,"body":"performing, you might be"},{"speaker":"Michelle","startTime":3745.06,"endTime":3747.64,"body":"interested in the how to run"},{"speaker":"Michelle","startTime":3747.64,"endTime":3752.08,"body":"your voice biz without hating"},{"speaker":"Michelle","startTime":3747.64,"endTime":3752.08,"body":"your boss programme, which will"},{"speaker":"Michelle","startTime":3752.08,"endTime":3756.67,"body":"start next year. And that goes"},{"speaker":"Michelle","startTime":3752.08,"endTime":3756.67,"body":"from everything. Like we do"},{"speaker":"Michelle","startTime":3756.67,"endTime":3759.91,"body":"everything in there, we help you"},{"speaker":"Michelle","startTime":3756.67,"endTime":3759.91,"body":"do all of that. So it's like"},{"speaker":"Michelle","startTime":3760.06,"endTime":3762.82,"body":"group coaching, and training and"},{"speaker":"Michelle","startTime":3760.06,"endTime":3762.82,"body":"all of that in a very small"},{"speaker":"Michelle","startTime":3762.82,"endTime":3767.89,"body":"cohort. And then, of course,"},{"speaker":"Michelle","startTime":3762.82,"endTime":3767.89,"body":"there's one on one coaching that"},{"speaker":"Michelle","startTime":3767.89,"endTime":3772.63,"body":"you can get at a reduced fee in"},{"speaker":"Michelle","startTime":3767.89,"endTime":3772.63,"body":"the Speakeasy Cooperative. But I"},{"speaker":"Michelle","startTime":3772.63,"endTime":3777.13,"body":"do have some very limited slots"},{"speaker":"Michelle","startTime":3772.63,"endTime":3777.13,"body":"of one on one coaching. And I do"},{"speaker":"Michelle","startTime":3777.13,"endTime":3780.19,"body":"have plenty of people actually"},{"speaker":"Michelle","startTime":3777.13,"endTime":3780.19,"body":"in the UK, and they just drop in"},{"speaker":"Michelle","startTime":3780.4,"endTime":3785.02,"body":"every once in a while. And"},{"speaker":"Michelle","startTime":3780.4,"endTime":3785.02,"body":"that's great fun, too. So we are"},{"speaker":"Michelle","startTime":3785.02,"endTime":3789.28,"body":"here to help you to answer"},{"speaker":"Michelle","startTime":3785.02,"endTime":3789.28,"body":"questions. Also, if you're not"},{"speaker":"Michelle","startTime":3789.31,"endTime":3792.7,"body":"ready to make an investment yet,"},{"speaker":"Michelle","startTime":3789.31,"endTime":3792.7,"body":"FaithCultureKiss studio for"},{"speaker":"Michelle","startTime":3792.7,"endTime":3795.88,"body":"voice and acting Facebook page,"},{"speaker":"Michelle","startTime":3792.7,"endTime":3795.88,"body":"my blog, on the"},{"speaker":"Michelle","startTime":3795.88,"endTime":3800.98,"body":"SpeakeasyCooperative.com there's"},{"speaker":"Michelle","startTime":3795.88,"endTime":3800.98,"body":"lots of Oh, you should I always"},{"speaker":"Michelle","startTime":3800.98,"endTime":3806.95,"body":"forget this, you should sign up"},{"speaker":"Michelle","startTime":3800.98,"endTime":3806.95,"body":"for my newsletter. And that that"},{"speaker":"Michelle","startTime":3806.95,"endTime":3811.54,"body":"is always mean just kind of"},{"speaker":"Michelle","startTime":3806.95,"endTime":3811.54,"body":"thrown some nuggets out there to"},{"speaker":"Michelle","startTime":3811.54,"endTime":3814.87,"body":"help people out with their"},{"speaker":"Michelle","startTime":3811.54,"endTime":3814.87,"body":"business as well. So thanks for"},{"speaker":"Michelle","startTime":3814.9,"endTime":3817.9,"body":"that. That's what I'm selling"},{"speaker":"Michelle","startTime":3814.9,"endTime":3817.9,"body":"today. What are you selling"},{"speaker":"Michelle","startTime":3817.9,"endTime":3818.35,"body":"today?"},{"speaker":"Jeremy ","startTime":3818.38,"endTime":3822.16,"body":"we're gonna put all of"},{"speaker":"Jeremy ","startTime":3818.38,"endTime":3822.16,"body":"those links in show notes. So"},{"speaker":"Jeremy ","startTime":3822.79,"endTime":3825.1,"body":"all you need to do or people"},{"speaker":"Jeremy ","startTime":3822.79,"endTime":3825.1,"body":"need to do when they listen to"},{"speaker":"Jeremy ","startTime":3825.1,"endTime":3827.47,"body":"the podcast is go to the show"},{"speaker":"Jeremy ","startTime":3825.1,"endTime":3827.47,"body":"notes, and all the links will be"},{"speaker":"Jeremy ","startTime":3827.47,"endTime":3830.89,"body":"there. And we'll also put links"},{"speaker":"Jeremy ","startTime":3827.47,"endTime":3830.89,"body":"to our own Learning Lounge so"},{"speaker":"Jeremy ","startTime":3830.89,"endTime":3832.96,"body":"that you can find out more about"},{"speaker":"Jeremy ","startTime":3830.89,"endTime":3832.96,"body":"that. And in fact, on the"},{"speaker":"Jeremy ","startTime":3832.96,"endTime":3835.36,"body":"Learning Lounge, I said, there's"},{"speaker":"Jeremy ","startTime":3832.96,"endTime":3835.36,"body":"more than 500 videos in there"},{"speaker":"Jeremy ","startTime":3835.36,"endTime":3842.83,"body":"now. And I've made about 10% of"},{"speaker":"Jeremy ","startTime":3835.36,"endTime":3842.83,"body":"them free. So you can get to see"},{"speaker":"Jeremy ","startTime":3842.83,"endTime":3846.79,"body":"something from every single"},{"speaker":"Jeremy ","startTime":3842.83,"endTime":3846.79,"body":"resource just by clicking on the"},{"speaker":"Jeremy ","startTime":3846.79,"endTime":3847.78,"body":"link and scrolling down."},{"speaker":"Gillyanne Kayes","startTime":3847.81,"endTime":3849.31,"body":"Yeah, you can"},{"speaker":"Gillyanne Kayes","startTime":3847.81,"endTime":3849.31,"body":"have a good browse."},{"speaker":"Jeremy ","startTime":3849.31,"endTime":3854.92,"body":"You certainly can."},{"speaker":"Jeremy ","startTime":3849.31,"endTime":3854.92,"body":"Great. It has been amazing"},{"speaker":"Jeremy ","startTime":3854.95,"endTime":3858.19,"body":"talking to you. Thanks for"},{"speaker":"Jeremy ","startTime":3854.95,"endTime":3858.19,"body":"listening. We'll have to do it"},{"speaker":"Jeremy ","startTime":3858.19,"endTime":3858.58,"body":"again."},{"speaker":"Gillyanne Kayes","startTime":3858.61,"endTime":3861.04,"body":"Yeah. Thank you"},{"speaker":"Gillyanne Kayes","startTime":3858.61,"endTime":3861.04,"body":"so much. I'm sure that people"},{"speaker":"Gillyanne Kayes","startTime":3861.04,"endTime":3862.57,"body":"will want you to come back."},{"speaker":"Gillyanne Kayes","startTime":3862.57,"endTime":3862.96,"body":"Yes."},{"speaker":"Michelle","startTime":3863.05,"endTime":3866.11,"body":"Oh, well, I would love"},{"speaker":"Michelle","startTime":3863.05,"endTime":3866.11,"body":"it. Hi, everybody. I love you."},{"speaker":"Michelle","startTime":3866.11,"endTime":3866.98,"body":"You're fabulous."},{"speaker":"Jeremy ","startTime":3868.45,"endTime":3870.61,"body":"So we'll keep you"},{"speaker":"Jeremy ","startTime":3868.45,"endTime":3870.61,"body":"posted. If anybody has got any"},{"speaker":"Jeremy ","startTime":3870.61,"endTime":3874.18,"body":"questions for us or for"},{"speaker":"Jeremy ","startTime":3870.61,"endTime":3874.18,"body":"Michelle, please go to"},{"speaker":"Jeremy ","startTime":3874.21,"endTime":3879.34,"body":"Speakpipe.com/VocalProcess and"},{"speaker":"Jeremy ","startTime":3874.21,"endTime":3879.34,"body":"recorders thing that we can"},{"speaker":"Jeremy ","startTime":3879.34,"endTime":3879.76,"body":"play."},{"speaker":"Gillyanne Kayes","startTime":3879.79,"endTime":3883.48,"body":"We could have"},{"speaker":"Gillyanne Kayes","startTime":3879.79,"endTime":3883.48,"body":"some very interesting q\u0026a is"},{"speaker":"Gillyanne Kayes","startTime":3883.48,"endTime":3884.05,"body":"couldn't we?"},{"speaker":"Michelle","startTime":3884.62,"endTime":3886.84,"body":"I would love that."},{"speaker":"Michelle","startTime":3884.62,"endTime":3886.84,"body":"That sounds great."},{"speaker":"Jeremy ","startTime":3886.87,"endTime":3890.11,"body":"Yeah, that'd be great."},{"speaker":"Jeremy ","startTime":3886.87,"endTime":3890.11,"body":"Michelle, it's been a pleasure."},{"speaker":"Jeremy ","startTime":3890.14,"endTime":3891.31,"body":"Thank you very much."},{"speaker":"Michelle","startTime":3891.73,"endTime":3892.66,"body":"Thank you."},{"speaker":"Jeremy ","startTime":3904.36,"endTime":3908.71,"body":"This is a voice, a"},{"speaker":"Jeremy ","startTime":3904.36,"endTime":3908.71,"body":"podcast with Dr. Gillyanne Kayes"},{"speaker":"Jeremy ","startTime":3908.77,"endTime":3909.97,"body":"and Jeremy Fisher."}]}