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This month we spoke with green marketing expert, Dr. Jacob Brower from the Smith School of Business at Queen’s University about why guilt is no longer working as a tool to encourage more sustainable consumer choices. We also chatted with Kathryn Winkler, Founder and Executive Director of the Sustainable Alberta Association about Commuter Challenge, the annual campaign to encourage commuters to leave their cars at home in favour of sustainable transportation.

This episode is sponsored by the Commuter Challenge.