Too many people get to work, whether you're working at home or working in office, and they start checking their messages and they look at notifications and they chit chat about the latest TV show. Please remember, when you get to work, it's prime time. It's show time. The way you begin your day sets up the way your day unfolds and that applies to your professional life as well. You are not an amateur. You are a professional. Use the best hours of your day for your most important work. I'll repeat that again because it's so valuable to you. The best of the best in their professional lives, the true masters of their craft understand that they use their best hours for their most important activities. Use your morning time for your most important activities. I don't want to give you too much information here, but here's another rule. The 90/90/1 Rule. It has helped the clients that I mentor create fortunes of creativity, productivity, and prosperity in business. The 90/90/1 Rule. For the next 90 days, spend the first 90 minutes of your workday on your single most valuable project. This is what I call in The Wealth Money Can't Buy, your Project X. This is your Taj Mahal. This is your Sistine Chapel ceiling. This is your Beethoven's Moonlight Sonata. This is the project that is so brilliant, so full of value, so magical, that when you bring it to the marketplace, you astonish all witnesses. Let's go even deeper. It's better to create one masterwork than a thousand mediocrities. One of the traps most people in business fall into these days is they push out too much content, too many services, too many products, so they're not brilliant at one. That's what that chapter in the book is all about. Create your Project X. It's that one monumental project that when you push it out in the world, it stands the test of time and it creates a global base of fanatical followers who fall in love with what you do. So you get to absolute world-class.