You must experience ongoing crucifixions to engage in ongoing resurrections. It's the scary work. It's going blue ocean. It's doing the things that bring up your fears that creates your greatest growth and that gives you the biggest rewards. So you want to do work that scares you. You want to, if it's a project that makes you feel like you're going to fail or be laughed at, that's the project that you want to move towards. I'll give you this brain tattoo. The project that you are most resisting is the project that you want to do first. So you always want to be feeding your craft so you get better every single day. You want to make those micro-wins in your craft. You want to learn something new. You want to get new influences. You want to optimize the way that you work so that you are always bringing greater value to your marketplace.