How the Best in Business Scale Their Success + Impact Dramatically In a Recession

Give your customers stunning goods.

The majority is caught up in the “relentless release of stuff.”

Most producers rush to deliver many materials rather than investing the time and painstaking care to handcraft a single masterpiece that stands the test of time.

I go into great depth on this pivotal subject in The 5AM Club yet for now please consider this: it’s wiser to make one Fifth Symphony versus many pieces of mediocrity [that never establish domain dominance].

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Most people just deliver minimum viable product to their marketplace, and then they wonder why they're not the domain leaders. They wonder why they don't have a global brand. They wonder why they don't have a movement of evangelists around the products or services that they offer. Well, when you actually say to yourself, I want to give my customers, each one of them, 10 times the value that they expect, or even 100 times the value they expect, well, here's what's going to happen. you will become a magic worker of sorts in a world where almost every person in business and so many people are just card-carrying members of the cult of mediocrity. One of the core things to remember about human nature is reciprocity. We almost cannot help but reply to good things that people do for us. And when you do good in the world, it not only builds self-respect and self-love in your heart. When you do good things in the world, the people that you serve see that your generosity needs to be replied. At every touchpoint of you doing business with your customers, give them ten times the value that they expect.