Choosing Real Work Is an Act of Courage

When you see your work as your craft, everything sort of changes. Craft requires devotion. It requires repetition, refinement, patience and restraint. Real work is often slow, solitary, and invisible. It asks for patience, concentration, honesty and humility. It resists shortcuts and NEVER chases trends. In an age that rewards frequency over depth, choosing real work is an act of courage. And moral conviction.

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Transcript

Appreciate the real work versus fake work distinction. It's really important. A lot of people do fake work. Please don't confuse not busy with productivity. I'll say that again because it's so important. I want you to digitally highlight that. Confuse not busy with productivity. The mass of humanity, the majority of creatives and productives are busy being busy, but what's the point of being busy about things that don't matter? They say, oh, I have meetings and this, and then they're checking their devices, and they're rushing around like they're evading a fire or dealing with a five-alarm fire. Take the time to know your priorities. Clarity precedes mastery. Be strategic versus reactive. Know your Mount Everest. Know your priorities clearly. And once you are very clear on your quarterly priorities and your annual priorities and your five-year priorities and your 10-year priorities and your lifetime priorities, then do. Steve Jobs said the key to focus is learning to say no. Just say no to almost everything because you're so monomaniacally focused on the few things that are really important. So appreciate the big difference between doing real work, heavyweight work, and doing fake work, which is just spinning your gears, feeling that you're tired, and often, here's a powerful insight, and often when you're overwhelmed, you start to do trivial work because it's very hypnotic. It gives you a sense that you're producing, but really, you're just spinning your gears, and you're wasting your time. When I mentor the captains of industry, the genuine business titans, the financial tycoons, these people have a bias towards action. They do not waste time on silly things. have very little need to be liked. They are very clear on their vision. They want to change the world. They want to distribute ridiculous value to as many people as possible. They want to help a billion people because that's how they know they're going to get another billion dollars. And they don't do fake work. They do real work.