Both before and after finding CrossFit in 2018, Cesca has experience working for and with brands in the fitness industry. In this episode, its apparent that the same passion that has seen her compete in body building, ultra running and functional fitness is also driving her to help pave the way for better athlete representation in our sport. We discuss the under-representation of women on both sides of the contract and what we, as both consumers and contributors in the sport can do to help grow the space and make it more sustainable for all involved.