This episode discusses Allison’s passion for soap making and how God used her daughter to ignite and birth it into a thriving business. She shares some of her tips on soap making and why it is near and dear to her heart. As a veteran entrepreneur, Dorothy shares some of the strategies and pitfalls she’s faced over the years in building a successful business. She explains the importance of branding and how it is imperative in a successful marketing strategy.
Main Quote: “People have to be able to find you and recognize you visually, because branding is a visual imprint and interpretation of who you are as a person, a business or a ministry.”
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