KATHLEEN HESSERT- Week 20 Rewind

Kathleen Hessert has been shaping communication strategy for more than 30 years. An innovator, influencer and branding expert, she works with top athletes, entertainers and Fortune 500 CEO’s. She’s responsible for getting Shaq on Twitter. She simultaneously worked with Peyton Manning, P. Diddy and the Pope. 

In this short-form rewind of our episode 19 conversation, Hessert talks about the transition from TV news to media trainer, working with longtime client Peyton Manning and the common trait that sets the best apart.

Hessert shares why 'great is the new mediocre' in content creation, what makes Gen-Z unique and the two questions that shape all her communication strategy. She also explains why personal branding is so important, regardless of whether you are an athlete, entertainer or executive.

For the full conversation with Kathleen Hessert, be sure to check out episode 19 of Voices and Visionaries. 

To keep up with Kathleen, follow her at:
Twitter: @kathleenhessert
sportsmediachallenge.com
WeRGenZ.com