SIERA SANTOS- on the power of vision and returning to her roots

Siera Santos journey in sports broadcasting has been anything but conventional. From earning her high school GED to starting her broadcasting career in news, Siera is a testament to the power of vision and betting on yourself. Even now, nine months into starting her new job as a sports anchor reporter at Fox 10 in Phoenix, she has yet to be in studio. Adding to that challenge, she’s interviewed only one athlete in person, due to Covid-19 restrictions. 

In this wide-ranging interview, Siera discusses returning home to her roots and why quality of life is important. She reveals the different tactics females use to build professional relationships in sports and how she navigates uncomfortable situations.

Siera talks about starting her career in news and the risk she took to transition full-time to sports. She shares the biggest misconceptions in local TV and how to change the lack of Latinas in sports media.

She explains why it’s so important to be indispensable in TV, what it’s like to be part of the only sports department in Phoenix featuring two front-facing Latinos and how her bilingual skills have benefitted her career. She offers advice to young aspiring sports broadcasters. 

Plus, she also covers some lighter topics like the key to a good margarita.

To follow Siera:
Twitter: @SieraSantos
Instagram: Siera.Santos
https://www.facebook.com/officialsierasantos