SIERA SANTOS- Week 22 Rewind

Sports has brought a lot of clarity to Siera Santos’ life. A career she never anticipated nor imagined as a teenager getting her GED, until she started watching Arizona Diamondback games. Then, as a top student at ASU, she was unsure of where her potential could take her. Turns out that journey was all over the country, in some of the biggest local TV markets, leading to even more life realizations and clarity on her purpose. 

In this short-form rewind of our episode 21 conversation, Santos talks about her new sports anchor/reporter job in Phoenix and the challenges of building new professional relationships during Covid. She shares why market-jumping gets old and the reasons she prioritized quality of life.

Santos explains how betting on herself, with calculated risks paid off. She breaks down how she made the switch from news to sports full-time, and the reason she nearly wrote herself off for the Phoenix job. 

Santos explores why being a woman of color is still an obstacle in sports. She also offers advice to young woman about the importance of flexibility in sports and redefining your ‘dream job.’

For the full conversation with Siera Santos, be sure to check out episode 21 of Voices and Visionaries. 

To keep up with Siera, follow her at:
Twitter: @SieraSantos
Instagram: Siera.Santos
https://www.facebook.com/officialsierasantos