Episode 9 features:
As part of IBC365's themed week on the subject of 'Engaging Viewers', Peter Cassidy, of Monterosa talks about how broadcasters can boost viewer involvement in content and how that can be used to drive revenue. Carrie Wootten, managing director of Rise speaks about the group’s latest mentoring scheme for women in broadcast. And John Honeycutt, newly appointed chair of the IBC Council, speaks about the role of the Council, the post-Covid challenges faced by the media industry and plans for IBC2021.
Links
IBC365 Themed Week: Engaging Viewers https://www.ibc.org/news/themed-week-engaging-viewers/7390.article
Monterosa https://www.monterosa.co/
Rise https://risewib.com/
IBC365 Q&A: The role of mentoring https://www.ibc.org/trends/qanda-the-role-of-mentoring-in-helping-women-to-rise/7337.article
IBC2021 https://show.ibc.org/