The converged future of broadcast: A conversation with Imagine Communications President Steve Reynolds

On Episode 15 of the IBC Podcast, Steve Reynolds, President of Imagine Communications, speaks about where the broadcast industry is headed in 2022 and beyond.

Reynolds discusses how the challenges of the past two years led to a rapid acceleration of direct-to-consumer (DTC) and free ad-supported streaming TV (FAST) services and have driven demand for video distributed by the cloud.

Is Reynolds sounding the death knell for linear TV? Tune in to find out and get his perspective on:  

• How remote production shifted from conference PowerPoint to mainstream 
• Predicted linear vs. digital TV ad spend over the next decade
• The steps broadcasters must take to maintain margins in an increasingly fragmented TV landscape
• How there’s a lot more to cloud playout than “playout” ― and why it matters

This episode is supported by Imagine Communications and presented by IBC365 editor George Bevir. 

Links:
Cloud Playout
The Future of Broadcast Advertising: A Conversation on Convergence
IP Infrastructure