Engaging Viewers with Monterosa's Peter Cassidy, Rise MD Carrie Wootten and IBC Council chair John Honeycutt Artwork

The IBC Podcast

Join IBC365 editor George Bevir for discussions with technologists, conversations with creatives and in-depth interviews with industry leaders. The IBC Podcast provides broadcast and media professionals with the inside track on the big issues facing the content and technology industry.

All Episodes

The IBC Podcast

Engaging Viewers with Monterosa's Peter Cassidy, Rise MD Carrie Wootten and IBC Council chair John Honeycutt

March 25, 2021 • IBC Broadcast Media and Technology • Season 1 • Episode 9

Episode 9 features:

Peter Cassidy, Monterosa
Carrie Wootten, Rise
John Honeycutt, IBC Council

As part of IBC365's themed week on the subject of 'Engaging Viewers', Peter Cassidy, of Monterosa talks about how broadcasters can boost viewer involvement in content and how that can be used to drive revenue. Carrie Wootten, managing director of Rise speaks about the group’s latest mentoring scheme for women in broadcast. And John Honeycutt, newly appointed chair of the IBC Council, speaks about the role of the Council, the post-Covid challenges faced by the media industry and plans for IBC2021.

Links

IBC365 Themed Week: Engaging Viewers https://www.ibc.org/news/themed-week-engaging-viewers/7390.article

Monterosa https://www.monterosa.co/

Rise https://risewib.com/

IBC365 Q&A: The role of mentoring https://www.ibc.org/trends/qanda-the-role-of-mentoring-in-helping-women-to-rise/7337.article

IBC2021 https://show.ibc.org/