Women with Cool Jobs

Women with Cool Jobs features rock-star women who have unique, trailblazing, and innovative careers. It empowers you to learn about different career options, imagine yourself in a new role, and fosters a sense of the opportunities that exist today. Plus, learn actionable steps you can take to begin on a similar path or one that's all your own.

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Women with Cool Jobs

Creative-Brand-Studio Marketing CEO (Part of An All-Women Executive Team) Redefines Creative Agency Work, with Katie Hooper

April 16, 2025

Katie Hooper is the CEO and cofounder of a creative brand studio, and she and her ALL-WOMEN executive team are doing something revolutionary!

While leadership roles in the advertising and marketing industry have historically been male-dominated, Katie led an all-women-powered buyout of her company, Notorious111 (formerly HZDG), and is currently transitioning the agency to a new era of leadership.

She and her colleagues are redefining what it means to create bold storytelling and innovative branding with clients in a way that champions inclusivity and fresh perspectives.

In this fascinating conversation, we chat about:

What it's like to be a visionary while also running the day-to-day -- meaning she is figuring things out as she goes AND also running the business side to keep things moving
Her responsibilities related to steering the studio's creative vision, business strategy, and client relationships
Her experience working with major brands like Ralph Lauren, Volkwagen, and the Washington Nationals
How she got into this field and more

Contact Info:
Katie Hooper - Guest
Katie Hooper (LinkedIn)

Notorious111

Julie Berman - Host
www.womenwithcooljobs.com
@womencooljobs (Instagram)
Julie Berman (LinkedIn)

Send Julie a text!!

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I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020.

If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️

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Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much. <3