Be honest: how many times have you worked on a content piece that you thought was great, sunk hours into it, only to get zero engagement on it? 

Tim Soulo, CMO at Ahrefs and our next guest is convinced that it's because you're not saying anything new. He learned that after asking Rand Fishkin, co-founder and CEO of SparkToro for a tweet to share his work.

Rand's feedback was incredibly insightful and ended up being more than just a fail story!

We cover all this plus:

- How a SaaS company with limited resources should approach SEO
- The framework to select and create content around business potential 
- The three variables required to gain links to your content 

Links >>
Upraw media: https://uprawmedia.com/
Episode transcript: https://uprawmedia.com/blog/seo-ahrefs

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!