Talent + Talks Podcast

Jason Fair Can Help Grow Your Sales By Building Your Buyer's Digital Journey - Talent + Talks Episode 13

March 24, 2021 Scott Rivers Season 2 Episode 13
Talent + Talks Podcast
Jason Fair Can Help Grow Your Sales By Building Your Buyer's Digital Journey - Talent + Talks Episode 13
Show Notes

Season Two starts off BIG with Jason Fair today. 

Jason is the Director of Content Development at WireBuzz.  In his role, he helps clients achieve their business goals using tailor-made video marketing strategies.  That includes getting his clients to put out more content that enables people to stand out in their market.

Jason is a big proponent of building a Digital Buyer's Journey, so get prepared to learn a lot about what customers are looking for from their sales and marketing people.
Here are some key points from today's Podcast:

  • Jason estimates that only 5% of the salespeople are using video in the sales process, so you have a window of opportunity to STAND OUT in this market.  
  •  Video creates influence and it helps build that human-to-human interaction that has been lost over the past year.
  • How do you stand out in a buyer's inbox?  Incorporate video throughout the buyer's journey. 
  • Show and tell people about your solutions before they go on that hour-long zoom meeting
  • Create Binge-Worthy material that provides your customers with the information that they want to know BEFORE they have to ask a salesperson. 
  • Your Number 1 Tool is sitting in your hand... it's Your Phone!

Using his extensive 20-year experience in multi-platform digital marketing, Jason is able to guide clients in reaching their brand and marketing objectives with ever-evolving digital technologies.

In his free time, he enjoys spending time with his family, running, biking, skiing, swimming, and hiking. He and I are going to have to find time to get on bikes together very soon!

As an aside, Jason and I plan to conduct a live meeting on #ClubHouse very soon, so be on the lookout for that very soon.

To find Jason on LinkedIn, you can visit his page here:
It would mean a lot to me if you would reach out to Jason on LinkedIn and let him know you heard him on our podcast.

Also, you can learn more about Jason on the WireBuzz website:

To get the free training that Jason mentions on the podcast, you can go here:

If you haven't connected with Scott, please connect with him on LinkedIn.  You can find him here:  https://www.linkedin.com/in/scottrivers/

Lastly, please check out our latest book on The Art of Hiring A Players.  You can get this awesome resource for free by going to this link: 

Cerca Talent:  https://www.cercatalent.com/