TrepTalks with Sushant

How offering personalization on gift items helped this entrepreneur grow - Elliot Bishton of Engravers Guild of London

Sushant Misra Season 1 Episode 104

Elliot Bishton of Engravers Guild of London shares how he has been able to differentiate and grow a Gift products online ecommerce business by offering custom personalization and beautiful packaging to its customers. Elliot also shares the challenges that small businesses are facing in a highly competitive market where marketing for customer acquisition is getting increasingly expensive.  Elliot also shares the importance of right timing in getting into a market.