TrepTalks with Sushant

Disrupting the Pet Products Industry - Adam Baker of SodaPup

Sushant Misra Season 1 Episode 133

Adam Baker of SodaPup shares his experiences in applying business principles learned from successful career in the footwear and apparel industry (Nike, Crocs etc.) to the pet industry. Adam shares his lessons in growing the business through strategic partnerships and contracts to pay for expensive moulds for his products as well as getting distribution and brand building.