A Wildberry that turns sour flavours to sweet – Hank Watt of Nature’s Wildberry Artwork

TrepTalks with Sushant

Successful e-commerce, retail, and tech entrepreneurs share their startup stories and proven strategies and tactics that they used to start and grow their businesses. Learn, get inspired, and then take action to build your dream business.

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TrepTalks with Sushant

A Wildberry that turns sour flavours to sweet – Hank Watt of Nature’s Wildberry

January 10, 2025 • Sushant Misra • Season 1 • Episode 139

Hank Watt, founder of Nature’s Wildberry, shares how he discovered a unique berry that changes sour flavors to sweet, offering a natural alternative for weight management and taste enhancement. Hank shares his entrepreneurial journey, from discovering the berry’s benefits in 2013 to launching a freeze-dried version of the product to overcome its perishability and high costs. Hank also dive deep into business strategies, the challenges and successes of bringing an innovative product to market, Shark Tank experience, and the importance of customer trust and education.