Coronavirus continues to impact retailers of all sizes, lockdown sweeps through the country and self-isolation is prescribed worldwide. In this episode, Andrew and Zana are joined by retail transformation consultant Oliver Banks, who recently launched a virtual conference with speakers from the UK, Canada and the US. Together they discuss the inspiration behind the event, which he organised in a matter of days; how small and medium sized retailers are taking the future into their own hands by ramping up innovation, and they ask: is the increase in online shopping sustainable after coronavirus or are consumers doing it reluctantly because it’s their only choice? The trio also talk about the expectation resting on the shoulders of well-known brands to act in a caring way that informs the customer and keeps their employees safe. And as for brands who ignore this pressure, Andrew and Zana debate whether the collective memory of the consumer will remember the companies who do the right thing in this time of crisis or will it be business as usual after this all passes.