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Tim & John talk with Nicole Bergen, founder and chief strategist, Elevate, a research and marketing solutions company, and Jennifer Johns, vice president of charge of strategic partnerships with Elevate. Together they help you understand what customers think about your brand. 

This episode is brought to you by Bradford White — trusted by pros for high-quality, innovative products. Their new AeroTherm Series G2 hybrid electric heat pump water heater is their most efficient yet, boasting a best-in-class 4.20 UEF on the 65-gallon model. It features the easy-to-use ICON System LED display, ultra-quiet operation, and flexible zero-clearance installation. Plus, with Bradford White Wave built-in connectivity, you can perform diagnostics remotely and your customers

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