Ep173: 6 Steps to Better Brand Strategy

Your brand strategy is the foundation for your marketing success. 

Without a great brand strategy and brand positioning, your marketing efforts are going to be ineffective and inefficient. People won't know who you are, and they won't recognize you in the crowd of competition flooding social media and the online business world.

You need a brand strategy to help you grow and scale your business, and sell your products and services, so today, I’m sharing 6 branding strategy tips that will help you get your business in front of the right people at the right time. In this episode, you’ll learn:

• How to analyze your target audience to create a stronger marketing message
• Why it’s so important to define your unique value proposition (UVP)
• How to define your core message
• Ways to assess your current brand strategy and evolve to meet the changing needs of your business
• How to create consistency in your marketing content
• How to build brand guidelines that keep your marketing message consistent across all channels

Listen now to discover the brand strategies that put your business on top! 

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Clubhouse: @sophiezo

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