Building Your Empire With SophieZo

Ep9: Finding, Nurturing, and Converting Leads

September 23, 2020 Sophie Season 1 Episode 9
Building Your Empire With SophieZo
Ep9: Finding, Nurturing, and Converting Leads
Show Notes

Welcome to Building Your Empire with SophieZo! Today, we're talking all about leads - how to find them, how to nurture them, and how to convert them to sales or clients.

For a business to be successful, it has to have sales...and to have sales, you must have leads. Keeping your sales pipeline full is essential. This makes sense, but how do you find them? 

Well, that's what we're going to discuss today. I'm glad you've joined me!

A lot of business have gone through a slowdown this year, with Covid and all the changes that have hit. Even if your business has been booming, you need to make sure you're using all the tools at your disposal to bring in fresh leads.

This can include a lot of different strategies, including:

  • Reaching out to past clients
  • Email newsletter
  • Social media (there are a lot of opportunities here!)
  • Lead magnet and a strong nurture sequence
  • Audience polls
  • and more!

Once you have your leads, you can't just expect them to line up and buy...you have to nurture them and let them get to know you. Build a sense of trust and show them how you can serve their needs and solve their problems.

Every piece of your marketing plan needs to work together - and we'll talk about how to do that.

Then, we'll discuss how to gauge where your leads are in the sales process. You don't want to rush them, but you also don't want to leave them hanging.

We'll talk about how to build engagement, track your leads, and determine when the right time to offer your product or services might be. This is much more important than you might think!

Any questions? Feel free to reach out by email or DM! My team and I are here to help.

Thanks for joining me for this episode, and be sure to subscribe! We have a lot of great tips, strategies, and encouragement to share, and we’d love for you to grow with us.

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!