Episode 36: Evolving Beyond Therapy with Online Streams of Income (with Marissa Lawton)

There are countless ways to expand your therapy expertise into additional streams of income! If you're interested in starting an online coaching program, creating evergreen digital content, or building your online presence, then today's episode if just for you. We're going to break down the "what", "how", and "when" for expanding your income online!

Marissa Lawton is a licensed counselor who also happened to graduate from a top 20 business school - and she really loves integrating both her hard and soft skills. She is a corporate trained strategist, marketer, and offer-creation whisperer who lights up walking fellow clinicians through building aligned businesses beyond private practice. Marissa is the creator of Side Hustle Support Group, a 9-month mentorship that helps therapists repackage and repurpose their current clinical skills into an impactful online income stream. She also hosts a self-study program called Space Holder that captures therapists’ creative energy and teaches them to develop their fist lucrative container outside of the therapy room. When she’s not working, she’s playing with her two kids, planning cross-country moves, and dreaming about Mexican beaches.

Episode Highlights:

• Let's get your online side hustle started!
  • Getting started might seem scary, but you don't have to start from scratch!
  • Utilize the skills you've developed through your education and experience to create an online offering that doesn't re-invent the wheel
• What should you evaluate before you begin?
  • High touch vs. low touch
    • Creating a service that is low touch means you should focus on an offering that will be more "passive" for your audience - like an evergreen online course
    • Creating a service that is high touch means you want to be more involved with your audience - like a live webinar or coaching group
  • Marketing
    • How much time do you want to spend on marketing? You could choose to run automatic ads on social media platforms, or get more involved with your community/audience in order to spread the word
  • Income
    • You can create a high-value service offering that continues to bring in income, such as a membership service or subscription, or a one-time offering that will bring in a set amount based on how many you sell, like an online webinar with a select number of seats available.

Links  & Resources
Marissa Lawton
The Empath Rising Podcast
Summer Slowdown Series
The Success Principles by Jack Canfield
GreenOak Accounting
Therapy For Your Money Podcast