Episode 182: Quarterly recap with Jacquie Artwork

Therapy For Your Money

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

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Therapy For Your Money

Episode 182: Quarterly recap with Jacquie

May 30, 2025 • Season 5 • Episode 182

Therapist Finances in 2025: What’s Working, What’s Risky, and What to Watch

In this quarterly recap, Julie Herres sits down with Green Oak Accounting’s Jacquie Carter for a candid conversation about the financial realities therapy practice owners are facing in 2025. From insurance shifts to hiring woes, this episode is packed with no-fluff guidance for navigating uncertainty.

You’ll hear:

Why now isn’t the time to drop insurance panels (even if you want to)
What “people pleasing” looks like in payroll—and how it can tank your profits
When a new revenue stream is the right move (and when it’s just a shiny distraction)

If you’ve been wondering whether to grow, pivot, or hold steady—this episode is for you.

Highlights:
00:44 – Why private-pay practices are pivoting to insurance (and how to think about the tradeoff)
03:39 – Summer slowdown or summer surprise? How to plan for seasonal shifts
04:37 – Why marketing is becoming non-negotiable—and how to track your ROI
07:11 – “The math has to math”: The cost of people pleasing in your payroll strategy
08:52 – The truth behind that controversial Facebook ad about overpaying clinicians
10:20 – Is group practice really the path to passive income? (Spoiler: No.)
12:37 – Why chasing $1M revenue doesn’t always make sense
15:37 – What to do when you ignore professional advice—and how to recover
18:24 – Are you spending money to look successful instead of being profitable?
20:09 – One of the riskiest financial decisions Julie has ever seen a client make
25:01 – “You might be the problem”—the hard truth about self-sabotage in business
29:33 – Why “boring” financial advice often leads to long-term success

Links and Resources
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup

GreenOak Accounting - www.GreenOakAccounting.com

Therapy For Your Money Podcast - www.TherapyForYourMoney.com

Profit First for Therapists - www.ProfitFirstForTherapists.com

Profit First Academy - www.ProfitFirstForTherapists.com/Academy

Podcast Production and Show Notes by Course Creation Studio

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