{"version":"1.0.0","segments":[{"speaker":"Dominica Lumazar","startTime":2.4,"endTime":4.41,"body":"Hi, I'm"},{"speaker":"Dominica Lumazar","startTime":2.4,"endTime":4.41,"body":"Dominica Lumazar"},{"speaker":"Rory Carruthers","startTime":4.71,"endTime":5.97,"body":"and I'm Rory"},{"speaker":"Rory Carruthers","startTime":4.71,"endTime":5.97,"body":"Carruthers."},{"speaker":"Dominica Lumazar","startTime":6.3,"endTime":8.67,"body":"We help"},{"speaker":"Dominica Lumazar","startTime":6.3,"endTime":8.67,"body":"entrepreneurs develop their big"},{"speaker":"Dominica Lumazar","startTime":8.67,"endTime":11.76,"body":"picture business strategy. In"},{"speaker":"Dominica Lumazar","startTime":8.67,"endTime":11.76,"body":"order to break through growth"},{"speaker":"Dominica Lumazar","startTime":11.76,"endTime":12.54,"body":"plateaus."},{"speaker":"Rory Carruthers","startTime":12.9,"endTime":14.73,"body":"We built"},{"speaker":"Rory Carruthers","startTime":12.9,"endTime":14.73,"body":"several marketing agencies from"},{"speaker":"Rory Carruthers","startTime":14.73,"endTime":17.73,"body":"the ground up, and we've helped"},{"speaker":"Rory Carruthers","startTime":14.73,"endTime":17.73,"body":"our clients earn over a billion"},{"speaker":"Rory Carruthers","startTime":17.73,"endTime":18.69,"body":"dollars in revenue."},{"speaker":"Dominica Lumazar","startTime":19.08,"endTime":21.33,"body":"Now we want to"},{"speaker":"Dominica Lumazar","startTime":19.08,"endTime":21.33,"body":"share everything we've learned"},{"speaker":"Dominica Lumazar","startTime":21.33,"endTime":22.11,"body":"along the way."},{"speaker":"Rory Carruthers","startTime":22.32,"endTime":25.23,"body":"This is the big"},{"speaker":"Rory Carruthers","startTime":22.32,"endTime":25.23,"body":"picture business podcast."},{"speaker":"Rory Carruthers","startTime":33.78,"endTime":36.24,"body":"I was feeling down like, in the"},{"speaker":"Rory Carruthers","startTime":33.78,"endTime":36.24,"body":"last week"},{"speaker":"Rory Carruthers","startTime":37.98,"endTime":42.03,"body":"won't because I hit this point"},{"speaker":"Rory Carruthers","startTime":37.98,"endTime":42.03,"body":"where, like, every project I was"},{"speaker":"Rory Carruthers","startTime":42.03,"endTime":47.22,"body":"working on, just stalled out in"},{"speaker":"Rory Carruthers","startTime":42.03,"endTime":47.22,"body":"some way. Hmm. So and, and I was"},{"speaker":"Rory Carruthers","startTime":47.22,"endTime":50.31,"body":"like, and this is so"},{"speaker":"Rory Carruthers","startTime":47.22,"endTime":50.31,"body":"frustrating, like, I want things"},{"speaker":"Rory Carruthers","startTime":50.31,"endTime":52.92,"body":"to move forward. But at the same"},{"speaker":"Rory Carruthers","startTime":50.31,"endTime":52.92,"body":"time, it was like, okay, we're"},{"speaker":"Rory Carruthers","startTime":52.92,"endTime":57.09,"body":"going into the weekend, I can't"},{"speaker":"Rory Carruthers","startTime":52.92,"endTime":57.09,"body":"just like force people to work"},{"speaker":"Rory Carruthers","startTime":57.09,"endTime":59.91,"body":"on the weekend and get me what I"},{"speaker":"Rory Carruthers","startTime":57.09,"endTime":59.91,"body":"need. So I can do what I need to"},{"speaker":"Rory Carruthers","startTime":59.91,"endTime":63.81,"body":"do. So what what else can I do?"},{"speaker":"Rory Carruthers","startTime":59.91,"endTime":63.81,"body":"And as you know, I've been"},{"speaker":"Rory Carruthers","startTime":63.81,"endTime":68.07,"body":"working on the inception,"},{"speaker":"Rory Carruthers","startTime":63.81,"endTime":68.07,"body":"webinars stuff, which is so and"},{"speaker":"Rory Carruthers","startTime":69.99,"endTime":76.68,"body":"so, so much fun, but it's, it's"},{"speaker":"Rory Carruthers","startTime":69.99,"endTime":76.68,"body":"very psychology heavy. Yeah. And"},{"speaker":"Rory Carruthers","startTime":76.68,"endTime":79.86,"body":"to be able to teach it to"},{"speaker":"Rory Carruthers","startTime":76.68,"endTime":79.86,"body":"people, I was like, I was like,"},{"speaker":"Rory Carruthers","startTime":79.89,"endTime":84.6,"body":"I do this stuff naturally. But I"},{"speaker":"Rory Carruthers","startTime":79.89,"endTime":84.6,"body":"need to be able to explain some"},{"speaker":"Rory Carruthers","startTime":84.6,"endTime":88.8,"body":"of this better. So I, what I did"},{"speaker":"Rory Carruthers","startTime":84.6,"endTime":88.8,"body":"is I basically, I just deep dive"},{"speaker":"Rory Carruthers","startTime":88.98,"endTime":94.8,"body":"into it, like all the stuff that"},{"speaker":"Rory Carruthers","startTime":88.98,"endTime":94.8,"body":"that I needed to refresh on,"},{"speaker":"Rory Carruthers","startTime":94.92,"endTime":98.58,"body":"essentially nice. So that I"},{"speaker":"Rory Carruthers","startTime":94.92,"endTime":98.58,"body":"could be like, Okay, well, how"},{"speaker":"Rory Carruthers","startTime":98.58,"endTime":102.0,"body":"am I using it in this situation,"},{"speaker":"Rory Carruthers","startTime":98.58,"endTime":102.0,"body":"because I've been using it in"},{"speaker":"Rory Carruthers","startTime":102.0,"endTime":105.09,"body":"advertising been using them"},{"speaker":"Rory Carruthers","startTime":102.0,"endTime":105.09,"body":"branding, General marketing"},{"speaker":"Rory Carruthers","startTime":105.09,"endTime":109.14,"body":"stuff, but not in like webinars,"},{"speaker":"Rory Carruthers","startTime":105.09,"endTime":109.14,"body":"and webinars, like, you want a"},{"speaker":"Rory Carruthers","startTime":109.14,"endTime":115.83,"body":"specific flow for it. And so I"},{"speaker":"Rory Carruthers","startTime":109.14,"endTime":115.83,"body":"was like, Okay, well, deep, deep"},{"speaker":"Rory Carruthers","startTime":115.83,"endTime":120.42,"body":"diving into this psychology"},{"speaker":"Rory Carruthers","startTime":115.83,"endTime":120.42,"body":"stuff. And I was using, like,"},{"speaker":"Rory Carruthers","startTime":120.6,"endTime":124.35,"body":"like I talked about in in one of"},{"speaker":"Rory Carruthers","startTime":120.6,"endTime":124.35,"body":"the other episodes, I was using"},{"speaker":"Rory Carruthers","startTime":124.62,"endTime":128.49,"body":"the learning strategies that"},{"speaker":"Rory Carruthers","startTime":124.62,"endTime":128.49,"body":"that I use to learn things"},{"speaker":"Rory Carruthers","startTime":128.49,"endTime":135.36,"body":"quickly. And so what I did is,"},{"speaker":"Rory Carruthers","startTime":128.49,"endTime":135.36,"body":"is basically, I read one book on"},{"speaker":"Rory Carruthers","startTime":135.36,"endTime":140.67,"body":"it, and I watched probably about"},{"speaker":"Rory Carruthers","startTime":135.36,"endTime":140.67,"body":"10 hours worth of videos nice."},{"speaker":"Rory Carruthers","startTime":140.88,"endTime":144.57,"body":"And just kind of like, went"},{"speaker":"Rory Carruthers","startTime":140.88,"endTime":144.57,"body":"through that process. But what I"},{"speaker":"Rory Carruthers","startTime":144.57,"endTime":148.65,"body":"did is like to explain how like"},{"speaker":"Rory Carruthers","startTime":144.57,"endTime":148.65,"body":"our brains work when we're"},{"speaker":"Rory Carruthers","startTime":149.16,"endTime":153.12,"body":"learning something is that if"},{"speaker":"Rory Carruthers","startTime":149.16,"endTime":153.12,"body":"you just passively go through"},{"speaker":"Rory Carruthers","startTime":153.12,"endTime":157.17,"body":"the information, most of the"},{"speaker":"Rory Carruthers","startTime":153.12,"endTime":157.17,"body":"time, it doesn't stick, but"},{"speaker":"Rory Carruthers","startTime":157.17,"endTime":159.48,"body":"there's certain things that we"},{"speaker":"Rory Carruthers","startTime":157.17,"endTime":159.48,"body":"can do to get at the stick. So"},{"speaker":"Rory Carruthers","startTime":159.48,"endTime":163.71,"body":"what I did is I took notes act"},{"speaker":"Rory Carruthers","startTime":159.48,"endTime":163.71,"body":"like active notes, and when"},{"speaker":"Rory Carruthers","startTime":163.71,"endTime":167.16,"body":"you're reading something like"},{"speaker":"Rory Carruthers","startTime":163.71,"endTime":167.16,"body":"psychology, sometimes you like"},{"speaker":"Rory Carruthers","startTime":167.25,"endTime":172.41,"body":"you have to, it's like so"},{"speaker":"Rory Carruthers","startTime":167.25,"endTime":172.41,"body":"complex that you have to reread"},{"speaker":"Rory Carruthers","startTime":172.41,"endTime":176.67,"body":"it a few few times. And, and so"},{"speaker":"Rory Carruthers","startTime":172.41,"endTime":176.67,"body":"anytime I found myself just"},{"speaker":"Rory Carruthers","startTime":176.67,"endTime":180.09,"body":"passively reading through"},{"speaker":"Rory Carruthers","startTime":176.67,"endTime":180.09,"body":"something, I'd be like, Okay, I"},{"speaker":"Rory Carruthers","startTime":180.09,"endTime":183.81,"body":"need to go back, I need to"},{"speaker":"Rory Carruthers","startTime":180.09,"endTime":183.81,"body":"actively pay attention to what"},{"speaker":"Rory Carruthers","startTime":183.81,"endTime":188.07,"body":"is being said, and then attach"},{"speaker":"Rory Carruthers","startTime":183.81,"endTime":188.07,"body":"it to my notes, attach it to how"},{"speaker":"Rory Carruthers","startTime":188.07,"endTime":192.6,"body":"I'm implementing it within"},{"speaker":"Rory Carruthers","startTime":188.07,"endTime":192.6,"body":"webinar structure. Hmm. And so I"},{"speaker":"Rory Carruthers","startTime":192.6,"endTime":196.05,"body":"took all these notes, okay, so"},{"speaker":"Rory Carruthers","startTime":192.6,"endTime":196.05,"body":"there's actually scientific"},{"speaker":"Rory Carruthers","startTime":196.05,"endTime":199.59,"body":"studies that have been done"},{"speaker":"Rory Carruthers","startTime":196.05,"endTime":199.59,"body":"around learning that if at the"},{"speaker":"Rory Carruthers","startTime":199.65,"endTime":202.83,"body":"end, end of the day before you"},{"speaker":"Rory Carruthers","startTime":199.65,"endTime":202.83,"body":"go to sleep on the day, you"},{"speaker":"Rory Carruthers","startTime":202.83,"endTime":206.79,"body":"learned something, and you took"},{"speaker":"Rory Carruthers","startTime":202.83,"endTime":206.79,"body":"notes. And you should take"},{"speaker":"Rory Carruthers","startTime":206.79,"endTime":209.88,"body":"notes, because that's part of"},{"speaker":"Rory Carruthers","startTime":206.79,"endTime":209.88,"body":"it, you go back and reread all"},{"speaker":"Rory Carruthers","startTime":209.88,"endTime":215.37,"body":"of your notes, you have a much"},{"speaker":"Rory Carruthers","startTime":209.88,"endTime":215.37,"body":"higher retention level. And then"},{"speaker":"Rory Carruthers","startTime":215.43,"endTime":220.2,"body":"what you do is 30 days later,"},{"speaker":"Rory Carruthers","startTime":215.43,"endTime":220.2,"body":"come back and review your notes"},{"speaker":"Rory Carruthers","startTime":220.2,"endTime":223.38,"body":"again. And then anytime you need"},{"speaker":"Rory Carruthers","startTime":220.2,"endTime":223.38,"body":"a refresher, you can just"},{"speaker":"Rory Carruthers","startTime":223.38,"endTime":229.08,"body":"usually review your notes every,"},{"speaker":"Rory Carruthers","startTime":223.38,"endTime":229.08,"body":"you know, 30 days or so. Or, you"},{"speaker":"Rory Carruthers","startTime":229.08,"endTime":231.78,"body":"know, go back to you know, when"},{"speaker":"Rory Carruthers","startTime":229.08,"endTime":231.78,"body":"you need it or need the"},{"speaker":"Rory Carruthers","startTime":231.78,"endTime":233.31,"body":"information. So"},{"speaker":"Dominica Lumazar","startTime":234.21,"endTime":236.37,"body":"I feel like I"},{"speaker":"Dominica Lumazar","startTime":234.21,"endTime":236.37,"body":"need to bust out some notes for"},{"speaker":"Dominica Lumazar","startTime":236.37,"endTime":236.85,"body":"this. Yeah."},{"speaker":"Rory Carruthers","startTime":238.89,"endTime":240.9,"body":"Note notes on"},{"speaker":"Rory Carruthers","startTime":238.89,"endTime":240.9,"body":"how to take notes, right."},{"speaker":"Dominica Lumazar","startTime":241.89,"endTime":244.89,"body":"Yeah, it's an"},{"speaker":"Dominica Lumazar","startTime":241.89,"endTime":244.89,"body":"art in good notes. Yeah."},{"speaker":"Rory Carruthers","startTime":245.01,"endTime":246.78,"body":"So I was"},{"speaker":"Rory Carruthers","startTime":245.01,"endTime":246.78,"body":"looking at, like, psychological"},{"speaker":"Rory Carruthers","startTime":246.78,"endTime":251.7,"body":"triggers. And one of them's"},{"speaker":"Rory Carruthers","startTime":246.78,"endTime":251.7,"body":"really interesting one, like"},{"speaker":"Rory Carruthers","startTime":251.7,"endTime":256.23,"body":"stood out to me as reciprocity."},{"speaker":"Rory Carruthers","startTime":251.7,"endTime":256.23,"body":"Hmm. Okay. So basically, the"},{"speaker":"Rory Carruthers","startTime":256.23,"endTime":260.79,"body":"idea is that the first person"},{"speaker":"Rory Carruthers","startTime":256.23,"endTime":260.79,"body":"who gives in a situation holds"},{"speaker":"Rory Carruthers","startTime":260.85,"endTime":264.51,"body":"holds the the power,"},{"speaker":"Rory Carruthers","startTime":260.85,"endTime":264.51,"body":"essentially, and the other"},{"speaker":"Rory Carruthers","startTime":264.84,"endTime":268.86,"body":"person feels responsible to give"},{"speaker":"Rory Carruthers","startTime":264.84,"endTime":268.86,"body":"back in some way, right, and"},{"speaker":"Rory Carruthers","startTime":268.86,"endTime":271.71,"body":"they don't have to be equal"},{"speaker":"Rory Carruthers","startTime":268.86,"endTime":271.71,"body":"balance. So you could give, you"},{"speaker":"Rory Carruthers","startTime":271.71,"endTime":274.83,"body":"know, a coffee and then someone"},{"speaker":"Rory Carruthers","startTime":271.71,"endTime":274.83,"body":"might buy you a steak dinner in"},{"speaker":"Rory Carruthers","startTime":274.83,"endTime":279.9,"body":"repayment. Mm hmm. Right. So, a"},{"speaker":"Rory Carruthers","startTime":274.83,"endTime":279.9,"body":"great example to sit like say,"},{"speaker":"Rory Carruthers","startTime":280.53,"endTime":284.34,"body":"say you have a boss and your"},{"speaker":"Rory Carruthers","startTime":280.53,"endTime":284.34,"body":"boss comes up to you. He goes,"},{"speaker":"Rory Carruthers","startTime":284.34,"endTime":288.15,"body":"Okay, that that raise you've"},{"speaker":"Rory Carruthers","startTime":284.34,"endTime":288.15,"body":"been wanting, we're gonna give"},{"speaker":"Rory Carruthers","startTime":288.15,"endTime":291.15,"body":"you the company car you've been"},{"speaker":"Rory Carruthers","startTime":288.15,"endTime":291.15,"body":"wanting. We're going to give you"},{"speaker":"Rory Carruthers","startTime":291.48,"endTime":294.12,"body":"the corner office with the"},{"speaker":"Rory Carruthers","startTime":291.48,"endTime":294.12,"body":"windows. We're going to give it"},{"speaker":"Rory Carruthers","startTime":294.12,"endTime":300.6,"body":"to you but here's the deal. We"},{"speaker":"Rory Carruthers","startTime":294.12,"endTime":300.6,"body":"had someone quit today and that"},{"speaker":"Rory Carruthers","startTime":300.63,"endTime":303.69,"body":"month long vacation you're going"},{"speaker":"Rory Carruthers","startTime":300.63,"endTime":303.69,"body":"to take with your family, you're"},{"speaker":"Rory Carruthers","startTime":303.69,"endTime":308.07,"body":"not going to be able to take it,"},{"speaker":"Rory Carruthers","startTime":303.69,"endTime":308.07,"body":"huh? Okay, so what did they do?"},{"speaker":"Rory Carruthers","startTime":308.19,"endTime":312.66,"body":"They gave you a gift. Okay, you"},{"speaker":"Rory Carruthers","startTime":308.19,"endTime":312.66,"body":"know, the thing you've been"},{"speaker":"Rory Carruthers","startTime":312.66,"endTime":317.85,"body":"wanting essentially in this in"},{"speaker":"Rory Carruthers","startTime":312.66,"endTime":317.85,"body":"this circumstance. But they"},{"speaker":"Rory Carruthers","startTime":317.88,"endTime":323.88,"body":"asked, essentially immediately"},{"speaker":"Rory Carruthers","startTime":317.88,"endTime":323.88,"body":"for repayment. Now, in this case"},{"speaker":"Rory Carruthers","startTime":323.88,"endTime":327.69,"body":"they're asking, but, but if, if"},{"speaker":"Rory Carruthers","startTime":323.88,"endTime":327.69,"body":"you think about it, in that"},{"speaker":"Rory Carruthers","startTime":327.69,"endTime":331.35,"body":"moment, you would probably feel"},{"speaker":"Rory Carruthers","startTime":327.69,"endTime":331.35,"body":"obligated to be like, yeah, I'll"},{"speaker":"Rory Carruthers","startTime":331.35,"endTime":334.8,"body":"do that. Because you're giving,"},{"speaker":"Rory Carruthers","startTime":331.35,"endTime":334.8,"body":"you're giving me something like"},{"speaker":"Rory Carruthers","startTime":334.83,"endTime":338.25,"body":"this awesome gift of that you"},{"speaker":"Rory Carruthers","startTime":334.83,"endTime":338.25,"body":"didn't have to give me a raises"},{"speaker":"Rory Carruthers","startTime":338.25,"endTime":342.87,"body":"and company cars and window"},{"speaker":"Rory Carruthers","startTime":338.25,"endTime":342.87,"body":"office and all that, right? Mm"},{"speaker":"Rory Carruthers","startTime":342.87,"endTime":347.4,"body":"hmm. Say a month after. Like,"},{"speaker":"Rory Carruthers","startTime":342.87,"endTime":347.4,"body":"say, you've gotten the raise and"},{"speaker":"Rory Carruthers","startTime":347.4,"endTime":351.51,"body":"the promotion and, and the"},{"speaker":"Rory Carruthers","startTime":347.4,"endTime":351.51,"body":"company car a month after your"},{"speaker":"Rory Carruthers","startTime":351.51,"endTime":353.7,"body":"boss came to you? and was like,"},{"speaker":"Rory Carruthers","startTime":351.51,"endTime":353.7,"body":"Hey, you know, I'm gonna need"},{"speaker":"Rory Carruthers","startTime":353.7,"endTime":355.92,"body":"you to like, cancel that"},{"speaker":"Rory Carruthers","startTime":353.7,"endTime":355.92,"body":"vacation. Because someone quit."},{"speaker":"Rory Carruthers","startTime":355.92,"endTime":357.66,"body":"You probably like, well, I"},{"speaker":"Rory Carruthers","startTime":355.92,"endTime":357.66,"body":"already got the job. And I'm"},{"speaker":"Rory Carruthers","startTime":357.66,"endTime":360.84,"body":"already killing it at the, at"},{"speaker":"Rory Carruthers","startTime":357.66,"endTime":360.84,"body":"the position already. Like,"},{"speaker":"Rory Carruthers","startTime":360.84,"endTime":363.03,"body":"you're not going to fire me If I"},{"speaker":"Rory Carruthers","startTime":360.84,"endTime":363.03,"body":"don't take my vacation. Right?"},{"speaker":"Rory Carruthers","startTime":363.09,"endTime":365.46,"body":"Yeah, didn't have, you wouldn't"},{"speaker":"Rory Carruthers","startTime":363.09,"endTime":365.46,"body":"feel that obligation, because"},{"speaker":"Rory Carruthers","startTime":365.46,"endTime":370.08,"body":"more time is passing between"},{"speaker":"Rory Carruthers","startTime":365.46,"endTime":370.08,"body":"what's going on. So like, you"},{"speaker":"Rory Carruthers","startTime":370.08,"endTime":374.76,"body":"can use reciprocity in your"},{"speaker":"Rory Carruthers","startTime":370.08,"endTime":374.76,"body":"business with people and it can"},{"speaker":"Rory Carruthers","startTime":374.76,"endTime":377.82,"body":"just be a small thing. But you"},{"speaker":"Rory Carruthers","startTime":374.76,"endTime":377.82,"body":"know, be that person to give"},{"speaker":"Rory Carruthers","startTime":377.82,"endTime":381.57,"body":"first, and you don't even"},{"speaker":"Rory Carruthers","startTime":377.82,"endTime":381.57,"body":"necessarily have to ask, but if"},{"speaker":"Rory Carruthers","startTime":381.57,"endTime":385.53,"body":"you do ask for something,"},{"speaker":"Rory Carruthers","startTime":381.57,"endTime":385.53,"body":"they're more likely to do it,"},{"speaker":"Rory Carruthers","startTime":385.53,"endTime":389.55,"body":"especially if it's in a very"},{"speaker":"Rory Carruthers","startTime":385.53,"endTime":389.55,"body":"short window from now. Yeah, you"},{"speaker":"Rory Carruthers","startTime":389.55,"endTime":392.79,"body":"know, another psychological"},{"speaker":"Rory Carruthers","startTime":389.55,"endTime":392.79,"body":"trigger that we're gonna"},{"speaker":"Rory Carruthers","startTime":392.82,"endTime":397.92,"body":"actually talk about today is"},{"speaker":"Rory Carruthers","startTime":392.82,"endTime":397.92,"body":"CTAs calls to action. Hmm. So"},{"speaker":"Rory Carruthers","startTime":397.92,"endTime":401.73,"body":"let's look at what is a call to"},{"speaker":"Rory Carruthers","startTime":397.92,"endTime":401.73,"body":"action. Okay. So basically, a"},{"speaker":"Rory Carruthers","startTime":401.73,"endTime":406.17,"body":"call to action is asking someone"},{"speaker":"Rory Carruthers","startTime":401.73,"endTime":406.17,"body":"to do something that you want"},{"speaker":"Rory Carruthers","startTime":406.17,"endTime":409.65,"body":"them to do to move to the next"},{"speaker":"Rory Carruthers","startTime":406.17,"endTime":409.65,"body":"step. And I want to be very"},{"speaker":"Rory Carruthers","startTime":409.86,"endTime":413.04,"body":"clear that it's moved to the"},{"speaker":"Rory Carruthers","startTime":409.86,"endTime":413.04,"body":"next step, and not move to the"},{"speaker":"Rory Carruthers","startTime":413.04,"endTime":418.02,"body":"ultimate step. Because a lot of"},{"speaker":"Rory Carruthers","startTime":413.04,"endTime":418.02,"body":"people get this wrong. And what"},{"speaker":"Rory Carruthers","startTime":418.02,"endTime":420.27,"body":"I want to bring it up right now"},{"speaker":"Rory Carruthers","startTime":418.02,"endTime":420.27,"body":"is because if you think about"},{"speaker":"Rory Carruthers","startTime":420.27,"endTime":425.67,"body":"let's, let's say, you and I just"},{"speaker":"Rory Carruthers","startTime":420.27,"endTime":425.67,"body":"met, and I say, Hi, you know,"},{"speaker":"Rory Carruthers","startTime":425.67,"endTime":431.88,"body":"it's nice to meet you want to"},{"speaker":"Rory Carruthers","startTime":425.67,"endTime":431.88,"body":"get married? Right? Yeah, that's"},{"speaker":"Rory Carruthers","startTime":431.88,"endTime":436.35,"body":"like, way too big of an ask. But"},{"speaker":"Rory Carruthers","startTime":431.88,"endTime":436.35,"body":"if I say, Hi, nice to meet,"},{"speaker":"Rory Carruthers","startTime":436.35,"endTime":437.1,"body":"what's your name?"},{"speaker":"Dominica Lumazar","startTime":437.579,"endTime":438.209,"body":"Right?"},{"speaker":"Rory Carruthers","startTime":438.33,"endTime":441.93,"body":"brace, baby"},{"speaker":"Rory Carruthers","startTime":438.33,"endTime":441.93,"body":"steps. So call to action when"},{"speaker":"Rory Carruthers","startTime":441.93,"endTime":444.63,"body":"you're utilizing them in your"},{"speaker":"Rory Carruthers","startTime":441.93,"endTime":444.63,"body":"business are just going to be"},{"speaker":"Rory Carruthers","startTime":444.81,"endTime":451.8,"body":"moving people to the next level."},{"speaker":"Rory Carruthers","startTime":444.81,"endTime":451.8,"body":"Okay. But, Dominica, why? Why"},{"speaker":"Rory Carruthers","startTime":451.92,"endTime":453.36,"body":"are we talking about this today?"},{"speaker":"Dominica Lumazar","startTime":454.56,"endTime":458.52,"body":"Well, okay, so"},{"speaker":"Dominica Lumazar","startTime":454.56,"endTime":458.52,"body":"I sent Rory an email, kind of a"},{"speaker":"Dominica Lumazar","startTime":458.52,"endTime":462.84,"body":"heated email the other day,"},{"speaker":"Dominica Lumazar","startTime":458.52,"endTime":462.84,"body":"needs to be a topic for one of"},{"speaker":"Dominica Lumazar","startTime":462.84,"endTime":467.22,"body":"our, one of our episodes,"},{"speaker":"Dominica Lumazar","startTime":462.84,"endTime":467.22,"body":"because it's amazing to me how,"},{"speaker":"Dominica Lumazar","startTime":467.25,"endTime":469.47,"body":"just like you said brewery,"},{"speaker":"Dominica Lumazar","startTime":467.25,"endTime":469.47,"body":"some, some business owners just"},{"speaker":"Dominica Lumazar","startTime":469.47,"endTime":473.43,"body":"want to just want it all"},{"speaker":"Dominica Lumazar","startTime":469.47,"endTime":473.43,"body":"upfront, in the beginning, you"},{"speaker":"Dominica Lumazar","startTime":473.43,"endTime":477.66,"body":"know, the big ask, and they,"},{"speaker":"Dominica Lumazar","startTime":473.43,"endTime":477.66,"body":"they're not taking those baby"},{"speaker":"Dominica Lumazar","startTime":477.66,"endTime":480.93,"body":"steps needed to build a rapport,"},{"speaker":"Dominica Lumazar","startTime":477.66,"endTime":480.93,"body":"to build the trust, to really"},{"speaker":"Dominica Lumazar","startTime":480.93,"endTime":483.96,"body":"take your time to cultivate"},{"speaker":"Dominica Lumazar","startTime":480.93,"endTime":483.96,"body":"relationships with people. And"},{"speaker":"Dominica Lumazar","startTime":483.96,"endTime":487.35,"body":"if you think about CTAs, in"},{"speaker":"Dominica Lumazar","startTime":483.96,"endTime":487.35,"body":"general, it's kind of a language"},{"speaker":"Dominica Lumazar","startTime":487.41,"endTime":492.87,"body":"game, it has to be an effective,"},{"speaker":"Dominica Lumazar","startTime":487.41,"endTime":492.87,"body":"action oriented language. That's"},{"speaker":"Dominica Lumazar","startTime":492.87,"endTime":497.01,"body":"encouraging. It's inviting, it's"},{"speaker":"Dominica Lumazar","startTime":492.87,"endTime":497.01,"body":"not demanding. So I was working"},{"speaker":"Dominica Lumazar","startTime":497.01,"endTime":499.95,"body":"with this client who she just"},{"speaker":"Dominica Lumazar","startTime":497.01,"endTime":499.95,"body":"wasn't clear on what she wanted"},{"speaker":"Dominica Lumazar","startTime":499.95,"endTime":503.04,"body":"to begin with. But then as we"},{"speaker":"Dominica Lumazar","startTime":499.95,"endTime":503.04,"body":"were talking through it, it was"},{"speaker":"Dominica Lumazar","startTime":503.04,"endTime":506.82,"body":"kind of like she was requesting"},{"speaker":"Dominica Lumazar","startTime":503.04,"endTime":506.82,"body":"to bark orders at her potential"},{"speaker":"Dominica Lumazar","startTime":506.82,"endTime":509.85,"body":"leads. So frustrating, I was"},{"speaker":"Dominica Lumazar","startTime":506.82,"endTime":509.85,"body":"like, that's not what we're"},{"speaker":"Dominica Lumazar","startTime":509.85,"endTime":513.48,"body":"doing here. We're, we're, we're"},{"speaker":"Dominica Lumazar","startTime":509.85,"endTime":513.48,"body":"taking baby steps. I know that"},{"speaker":"Dominica Lumazar","startTime":513.48,"endTime":519.45,"body":"some marketing growth plans are"},{"speaker":"Dominica Lumazar","startTime":513.48,"endTime":519.45,"body":"just are just that where it"},{"speaker":"Dominica Lumazar","startTime":519.45,"endTime":522.6,"body":"really is one step in front of"},{"speaker":"Dominica Lumazar","startTime":519.45,"endTime":522.6,"body":"the other and it's it can it"},{"speaker":"Dominica Lumazar","startTime":522.6,"endTime":525.27,"body":"sometimes can feel like a slog,"},{"speaker":"Dominica Lumazar","startTime":522.6,"endTime":525.27,"body":"you're like, Oh, my God, what am"},{"speaker":"Dominica Lumazar","startTime":525.27,"endTime":527.97,"body":"I ever going to see some"},{"speaker":"Dominica Lumazar","startTime":525.27,"endTime":527.97,"body":"results. But the results happen"},{"speaker":"Dominica Lumazar","startTime":527.97,"endTime":531.69,"body":"when you stay the course. And"},{"speaker":"Dominica Lumazar","startTime":527.97,"endTime":531.69,"body":"CTAs are a great way to do that"},{"speaker":"Dominica Lumazar","startTime":531.69,"endTime":537.06,"body":"when you're adding value to"},{"speaker":"Dominica Lumazar","startTime":531.69,"endTime":537.06,"body":"someone slowly and steadily. And"},{"speaker":"Dominica Lumazar","startTime":537.09,"endTime":541.32,"body":"CTAs are a great way to to"},{"speaker":"Dominica Lumazar","startTime":537.09,"endTime":541.32,"body":"invite someone to be to be"},{"speaker":"Dominica Lumazar","startTime":541.32,"endTime":543.9,"body":"encouraged and to get involved"},{"speaker":"Dominica Lumazar","startTime":541.32,"endTime":543.9,"body":"in what you have going on. For"},{"speaker":"Dominica Lumazar","startTime":543.9,"endTime":547.02,"body":"example, we will invite you all"},{"speaker":"Dominica Lumazar","startTime":543.9,"endTime":547.02,"body":"to go to"},{"speaker":"Rory Carruthers","startTime":547.89,"endTime":550.65,"body":"Bpbpodcast.com/VIP"},{"speaker":"Dominica Lumazar","startTime":551.97,"endTime":553.86,"body":"See, we're"},{"speaker":"Dominica Lumazar","startTime":551.97,"endTime":553.86,"body":"inviting you to go because"},{"speaker":"Dominica Lumazar","startTime":553.86,"endTime":558.78,"body":"there's so much cool content out"},{"speaker":"Dominica Lumazar","startTime":553.86,"endTime":558.78,"body":"there. We're not saying go now."},{"speaker":"Dominica Lumazar","startTime":558.81,"endTime":561.24,"body":"It's like no, there's some super"},{"speaker":"Dominica Lumazar","startTime":558.81,"endTime":561.24,"body":"cool content. Check it out."},{"speaker":"Dominica Lumazar","startTime":561.45,"endTime":563.31,"body":"Hopefully you guys sign up and"},{"speaker":"Dominica Lumazar","startTime":561.45,"endTime":563.31,"body":"you really like it."},{"speaker":"Rory Carruthers","startTime":563.58,"endTime":567.54,"body":"Our call to"},{"speaker":"Rory Carruthers","startTime":563.58,"endTime":567.54,"body":"action is not go give us money."},{"speaker":"Rory Carruthers","startTime":567.63,"endTime":567.99,"body":"Yeah,"},{"speaker":"Dominica Lumazar","startTime":570.18,"endTime":572.91,"body":"exactly. So"},{"speaker":"Dominica Lumazar","startTime":570.18,"endTime":572.91,"body":"I'm so glad we're talking about"},{"speaker":"Dominica Lumazar","startTime":572.91,"endTime":575.85,"body":"this because I feel like it's"},{"speaker":"Dominica Lumazar","startTime":572.91,"endTime":575.85,"body":"very much overlooked. And such a"},{"speaker":"Dominica Lumazar","startTime":575.85,"endTime":579.24,"body":"key aspect of business growth"},{"speaker":"Dominica Lumazar","startTime":575.85,"endTime":579.24,"body":"and marketing effectively is"},{"speaker":"Dominica Lumazar","startTime":579.24,"endTime":581.91,"body":"understanding the proper"},{"speaker":"Dominica Lumazar","startTime":579.24,"endTime":581.91,"body":"language. And I'm not saying"},{"speaker":"Dominica Lumazar","startTime":581.91,"endTime":586.35,"body":"from a manipulative way. It's"},{"speaker":"Dominica Lumazar","startTime":581.91,"endTime":586.35,"body":"truly it's an invitation. It's a"},{"speaker":"Dominica Lumazar","startTime":586.35,"endTime":589.41,"body":"baby step invitation to get to"},{"speaker":"Dominica Lumazar","startTime":586.35,"endTime":589.41,"body":"the bigger picture of your"},{"speaker":"Dominica Lumazar","startTime":589.41,"endTime":591.81,"body":"business when you actually want"},{"speaker":"Dominica Lumazar","startTime":589.41,"endTime":591.81,"body":"someone to take that bigger"},{"speaker":"Dominica Lumazar","startTime":591.81,"endTime":595.23,"body":"action. And then when people are"},{"speaker":"Dominica Lumazar","startTime":591.81,"endTime":595.23,"body":"taking or doing it you're taking"},{"speaker":"Dominica Lumazar","startTime":595.23,"endTime":599.22,"body":"you're like building baby steps"},{"speaker":"Dominica Lumazar","startTime":595.23,"endTime":599.22,"body":"on each other with calls to"},{"speaker":"Dominica Lumazar","startTime":599.22,"endTime":602.28,"body":"action because Your first call"},{"speaker":"Dominica Lumazar","startTime":599.22,"endTime":602.28,"body":"to action, maybe you're getting"},{"speaker":"Dominica Lumazar","startTime":602.28,"endTime":605.73,"body":"to, you're getting introduced to"},{"speaker":"Dominica Lumazar","startTime":602.28,"endTime":605.73,"body":"someone getting their name,"},{"speaker":"Dominica Lumazar","startTime":606.18,"endTime":609.42,"body":"maybe their email address. But"},{"speaker":"Dominica Lumazar","startTime":606.18,"endTime":609.42,"body":"then maybe the next one is"},{"speaker":"Dominica Lumazar","startTime":609.42,"endTime":612.12,"body":"you're getting their phone"},{"speaker":"Dominica Lumazar","startTime":609.42,"endTime":612.12,"body":"number. Maybe the next one is"},{"speaker":"Rory Carruthers","startTime":613.29,"endTime":619.08,"body":"you're they're"},{"speaker":"Rory Carruthers","startTime":613.29,"endTime":619.08,"body":"buying, say, a $7 item, or $10"},{"speaker":"Rory Carruthers","startTime":619.08,"endTime":622.41,"body":"item or $20 item, right? It's"},{"speaker":"Rory Carruthers","startTime":619.08,"endTime":622.41,"body":"like you're stepping them up"},{"speaker":"Rory Carruthers","startTime":622.62,"endTime":626.22,"body":"through your process. Exactly."},{"speaker":"Rory Carruthers","startTime":622.62,"endTime":626.22,"body":"You're not because like, you"},{"speaker":"Rory Carruthers","startTime":626.22,"endTime":630.0,"body":"know, and we've talked about"},{"speaker":"Rory Carruthers","startTime":626.22,"endTime":630.0,"body":"this before, but if you if"},{"speaker":"Rory Carruthers","startTime":630.0,"endTime":633.15,"body":"someone comes onto your email"},{"speaker":"Rory Carruthers","startTime":630.0,"endTime":633.15,"body":"list, you just say, hey, buy my"},{"speaker":"Rory Carruthers","startTime":633.15,"endTime":635.1,"body":"thousand dollar program, like"},{"speaker":"Rory Carruthers","startTime":633.15,"endTime":635.1,"body":"you haven't built the"},{"speaker":"Rory Carruthers","startTime":635.1,"endTime":638.7,"body":"relationship? Yeah, there's,"},{"speaker":"Rory Carruthers","startTime":635.1,"endTime":638.7,"body":"there's no relationship for them"},{"speaker":"Rory Carruthers","startTime":638.7,"endTime":643.14,"body":"to go, Well, one, why should I"},{"speaker":"Rory Carruthers","startTime":638.7,"endTime":643.14,"body":"buy this, but to like, I don't"},{"speaker":"Rory Carruthers","startTime":643.14,"endTime":646.77,"body":"even know if I trust you yet,"},{"speaker":"Rory Carruthers","startTime":643.14,"endTime":646.77,"body":"I'm just getting to know you. So"},{"speaker":"Rory Carruthers","startTime":646.77,"endTime":648.9,"body":"if you think about it, like in"},{"speaker":"Rory Carruthers","startTime":646.77,"endTime":648.9,"body":"the same way as like you're"},{"speaker":"Rory Carruthers","startTime":648.9,"endTime":653.22,"body":"dating someone. So you don't"},{"speaker":"Rory Carruthers","startTime":648.9,"endTime":653.22,"body":"just jump into a marriage with"},{"speaker":"Rory Carruthers","startTime":653.22,"endTime":657.06,"body":"someone like you go out on"},{"speaker":"Rory Carruthers","startTime":653.22,"endTime":657.06,"body":"dates, you get to know them."},{"speaker":"Rory Carruthers","startTime":657.6,"endTime":660.75,"body":"Like you have to think of your"},{"speaker":"Rory Carruthers","startTime":657.6,"endTime":660.75,"body":"business the same way before"},{"speaker":"Rory Carruthers","startTime":660.87,"endTime":663.78,"body":"moving to those next levels with"},{"speaker":"Rory Carruthers","startTime":660.87,"endTime":663.78,"body":"people."},{"speaker":"Dominica Lumazar","startTime":664.68,"endTime":666.6,"body":"And I, I want"},{"speaker":"Dominica Lumazar","startTime":664.68,"endTime":666.6,"body":"to note here that a call to"},{"speaker":"Dominica Lumazar","startTime":666.6,"endTime":670.62,"body":"action should be centered around"},{"speaker":"Dominica Lumazar","startTime":666.6,"endTime":670.62,"body":"your potential lead and their"},{"speaker":"Dominica Lumazar","startTime":670.65,"endTime":673.95,"body":"gains. And I know we talked"},{"speaker":"Dominica Lumazar","startTime":670.65,"endTime":673.95,"body":"about this before, where it's"},{"speaker":"Dominica Lumazar","startTime":673.95,"endTime":676.62,"body":"important to be thinking about"},{"speaker":"Dominica Lumazar","startTime":673.95,"endTime":676.62,"body":"the customers gains first over"},{"speaker":"Dominica Lumazar","startTime":676.62,"endTime":680.37,"body":"your own. And this is another"},{"speaker":"Dominica Lumazar","startTime":676.62,"endTime":680.37,"body":"one. That's important to know,"},{"speaker":"Dominica Lumazar","startTime":680.37,"endTime":683.76,"body":"for all calls to action, it's"},{"speaker":"Dominica Lumazar","startTime":680.37,"endTime":683.76,"body":"not about you, as the business"},{"speaker":"Dominica Lumazar","startTime":683.76,"endTime":686.4,"body":"owner, it's about adding value"},{"speaker":"Dominica Lumazar","startTime":683.76,"endTime":686.4,"body":"to whoever the potential lead"},{"speaker":"Dominica Lumazar","startTime":686.43,"endTime":690.48,"body":"is. And then when you get that"},{"speaker":"Dominica Lumazar","startTime":686.43,"endTime":690.48,"body":"lead, what does that looked like"},{"speaker":"Dominica Lumazar","startTime":690.48,"endTime":693.69,"body":"is an email address, phone"},{"speaker":"Dominica Lumazar","startTime":690.48,"endTime":693.69,"body":"number. So there's a lot of"},{"speaker":"Dominica Lumazar","startTime":693.69,"endTime":697.11,"body":"different ways to set up so that"},{"speaker":"Dominica Lumazar","startTime":693.69,"endTime":697.11,"body":"you can gather the information"},{"speaker":"Dominica Lumazar","startTime":697.11,"endTime":700.71,"body":"to help you continue to grow"},{"speaker":"Dominica Lumazar","startTime":697.11,"endTime":700.71,"body":"your business. And as marketers,"},{"speaker":"Dominica Lumazar","startTime":700.71,"endTime":703.59,"body":"we always say money's in the"},{"speaker":"Dominica Lumazar","startTime":700.71,"endTime":703.59,"body":"list, we like to build email"},{"speaker":"Dominica Lumazar","startTime":703.59,"endTime":706.92,"body":"lists. So if you don't have an"},{"speaker":"Dominica Lumazar","startTime":703.59,"endTime":706.92,"body":"email list, or you're not"},{"speaker":"Dominica Lumazar","startTime":706.92,"endTime":710.22,"body":"familiar with how to do that at"},{"speaker":"Dominica Lumazar","startTime":706.92,"endTime":710.22,"body":"all, I'm sure we'll we'll"},{"speaker":"Dominica Lumazar","startTime":710.22,"endTime":713.46,"body":"probably dive into that a little"},{"speaker":"Dominica Lumazar","startTime":710.22,"endTime":713.46,"body":"bit here. emails are gold. And I"},{"speaker":"Dominica Lumazar","startTime":713.46,"endTime":718.14,"body":"think that's probably the"},{"speaker":"Dominica Lumazar","startTime":713.46,"endTime":718.14,"body":"easiest thing to ask of someone."},{"speaker":"Dominica Lumazar","startTime":718.44,"endTime":722.79,"body":"When you're first getting"},{"speaker":"Dominica Lumazar","startTime":718.44,"endTime":722.79,"body":"started with writing solid CTAs."},{"speaker":"Dominica Lumazar","startTime":722.82,"endTime":723.54,"body":"What do you think ROI?"},{"speaker":"Rory Carruthers","startTime":724.38,"endTime":726.81,"body":"is? It's the"},{"speaker":"Rory Carruthers","startTime":724.38,"endTime":726.81,"body":"same in dating, you ask any"},{"speaker":"Rory Carruthers","startTime":728.22,"endTime":731.49,"body":"dating guru, they say don't go"},{"speaker":"Rory Carruthers","startTime":728.22,"endTime":731.49,"body":"for the phone number, go for the"},{"speaker":"Rory Carruthers","startTime":731.49,"endTime":736.32,"body":"email. Let me get your email."},{"speaker":"Rory Carruthers","startTime":731.49,"endTime":736.32,"body":"Yeah. Because one you stand in"},{"speaker":"Rory Carruthers","startTime":736.32,"endTime":739.23,"body":"that situation you stand out"},{"speaker":"Rory Carruthers","startTime":736.32,"endTime":739.23,"body":"from most other people. The"},{"speaker":"Rory Carruthers","startTime":739.23,"endTime":743.19,"body":"Psychology of it is it's an"},{"speaker":"Rory Carruthers","startTime":739.23,"endTime":743.19,"body":"easier ask than a phone number."},{"speaker":"Rory Carruthers","startTime":743.58,"endTime":746.82,"body":"But if you go so if you ask that"},{"speaker":"Rory Carruthers","startTime":743.58,"endTime":746.82,"body":"first and then ask for phone"},{"speaker":"Rory Carruthers","startTime":746.82,"endTime":748.92,"body":"number, you're much more likely"},{"speaker":"Rory Carruthers","startTime":746.82,"endTime":748.92,"body":"to get the phone number and for"},{"speaker":"Rory Carruthers","startTime":748.92,"endTime":750.06,"body":"it to be correct."},{"speaker":"Dominica Lumazar","startTime":750.42,"endTime":754.35,"body":"Every to be"},{"speaker":"Dominica Lumazar","startTime":750.42,"endTime":754.35,"body":"correct. That's funny. I, I've"},{"speaker":"Dominica Lumazar","startTime":754.35,"endTime":757.05,"body":"been out of the dating game so"},{"speaker":"Dominica Lumazar","startTime":754.35,"endTime":757.05,"body":"long. I mean, I'm married to my"},{"speaker":"Dominica Lumazar","startTime":757.05,"endTime":759.36,"body":"high school sweetheart, like"},{"speaker":"Dominica Lumazar","startTime":757.05,"endTime":759.36,"body":"I'm, you know, it's been a long"},{"speaker":"Dominica Lumazar","startTime":759.36,"endTime":762.09,"body":"time. So in my mind, right back"},{"speaker":"Dominica Lumazar","startTime":759.36,"endTime":762.09,"body":"to the dating game, I would have"},{"speaker":"Dominica Lumazar","startTime":762.09,"endTime":766.59,"body":"been like, Can I get your"},{"speaker":"Dominica Lumazar","startTime":762.09,"endTime":766.59,"body":"number? changed? Yeah, I could"},{"speaker":"Dominica Lumazar","startTime":766.59,"endTime":770.16,"body":"totally see how that's Yeah, I"},{"speaker":"Dominica Lumazar","startTime":766.59,"endTime":770.16,"body":"get the email, it provides that"},{"speaker":"Dominica Lumazar","startTime":770.16,"endTime":774.27,"body":"let that boundary level of like,"},{"speaker":"Dominica Lumazar","startTime":770.16,"endTime":774.27,"body":"think about this a little more."},{"speaker":"Rory Carruthers","startTime":774.39,"endTime":776.52,"body":"Yeah, well,"},{"speaker":"Rory Carruthers","startTime":774.39,"endTime":776.52,"body":"okay, so let's, let's look at a"},{"speaker":"Rory Carruthers","startTime":776.52,"endTime":779.55,"body":"call to action. And if we're"},{"speaker":"Rory Carruthers","startTime":776.52,"endTime":779.55,"body":"looking at what is the next step"},{"speaker":"Rory Carruthers","startTime":779.76,"endTime":783.63,"body":"that you want someone to take,"},{"speaker":"Rory Carruthers","startTime":779.76,"endTime":783.63,"body":"and we're also focusing on the"},{"speaker":"Rory Carruthers","startTime":783.63,"endTime":786.78,"body":"fact that there has to be"},{"speaker":"Rory Carruthers","startTime":783.63,"endTime":786.78,"body":"something valuable for them, you"},{"speaker":"Rory Carruthers","startTime":786.78,"endTime":790.95,"body":"want the email address. But in"},{"speaker":"Rory Carruthers","startTime":786.78,"endTime":790.95,"body":"order to get the email address,"},{"speaker":"Rory Carruthers","startTime":790.95,"endTime":793.98,"body":"you have to give something of"},{"speaker":"Rory Carruthers","startTime":790.95,"endTime":793.98,"body":"value first. So let's look at"},{"speaker":"Rory Carruthers","startTime":793.98,"endTime":797.1,"body":"that. Okay, what you have to"},{"speaker":"Rory Carruthers","startTime":793.98,"endTime":797.1,"body":"think, what can I give them?"},{"speaker":"Rory Carruthers","startTime":797.1,"endTime":801.36,"body":"What is super valuable? So if"},{"speaker":"Rory Carruthers","startTime":797.1,"endTime":801.36,"body":"you have a system or process"},{"speaker":"Rory Carruthers","startTime":801.39,"endTime":804.87,"body":"that you teach, well, you know,"},{"speaker":"Rory Carruthers","startTime":801.39,"endTime":804.87,"body":"maybe you're giving them a PDF"},{"speaker":"Rory Carruthers","startTime":804.87,"endTime":807.96,"body":"of what that system or"},{"speaker":"Rory Carruthers","startTime":804.87,"endTime":807.96,"body":"processes, so they could at"},{"speaker":"Rory Carruthers","startTime":807.96,"endTime":811.62,"body":"least understand the high level"},{"speaker":"Rory Carruthers","startTime":807.96,"endTime":811.62,"body":"picture of it. And if it's"},{"speaker":"Rory Carruthers","startTime":811.62,"endTime":815.37,"body":"something that resonates with"},{"speaker":"Rory Carruthers","startTime":811.62,"endTime":815.37,"body":"them, then I want to continue"},{"speaker":"Rory Carruthers","startTime":815.7,"endTime":819.06,"body":"down the path with you. You"},{"speaker":"Rory Carruthers","startTime":815.7,"endTime":819.06,"body":"know, you're, you're always"},{"speaker":"Rory Carruthers","startTime":819.06,"endTime":822.75,"body":"gonna have people that that say,"},{"speaker":"Rory Carruthers","startTime":819.06,"endTime":822.75,"body":"Okay, well, you know, I've got"},{"speaker":"Rory Carruthers","startTime":822.75,"endTime":825.45,"body":"this, I see what you're doing,"},{"speaker":"Rory Carruthers","startTime":822.75,"endTime":825.45,"body":"but it's not for me, and that's"},{"speaker":"Rory Carruthers","startTime":825.45,"endTime":828.96,"body":"fine. And that's fine. And"},{"speaker":"Rory Carruthers","startTime":825.45,"endTime":828.96,"body":"they'll either, you know, maybe"},{"speaker":"Rory Carruthers","startTime":828.96,"endTime":831.78,"body":"they're ready for it a year down"},{"speaker":"Rory Carruthers","startTime":828.96,"endTime":831.78,"body":"the road, you keep sending your"},{"speaker":"Rory Carruthers","startTime":831.78,"endTime":835.2,"body":"emails out and communicating"},{"speaker":"Rory Carruthers","startTime":831.78,"endTime":835.2,"body":"with them. Or other times,"},{"speaker":"Rory Carruthers","startTime":835.26,"endTime":838.62,"body":"they'll just remove themselves"},{"speaker":"Rory Carruthers","startTime":835.26,"endTime":838.62,"body":"from your email list and it's"},{"speaker":"Rory Carruthers","startTime":838.62,"endTime":841.92,"body":"fine. It's gonna happen, you"},{"speaker":"Rory Carruthers","startTime":838.62,"endTime":841.92,"body":"have to expect that. Okay. See,"},{"speaker":"Rory Carruthers","startTime":841.92,"endTime":847.56,"body":"one of the things is that like,"},{"speaker":"Rory Carruthers","startTime":841.92,"endTime":847.56,"body":"email marketing, it's just not a"},{"speaker":"Rory Carruthers","startTime":847.56,"endTime":854.55,"body":"sexy topic anymore. Like when it"},{"speaker":"Rory Carruthers","startTime":847.56,"endTime":854.55,"body":"first came out. Like everyone"},{"speaker":"Rory Carruthers","startTime":854.55,"endTime":858.24,"body":"was like, oh, like, email"},{"speaker":"Rory Carruthers","startTime":854.55,"endTime":858.24,"body":"marketing, this is how you make"},{"speaker":"Rory Carruthers","startTime":858.24,"endTime":863.19,"body":"money. And you know, and like,"},{"speaker":"Rory Carruthers","startTime":858.24,"endTime":863.19,"body":"so like, 15 years ago, when you"},{"speaker":"Rory Carruthers","startTime":863.22,"endTime":865.68,"body":"when people found out that they"},{"speaker":"Rory Carruthers","startTime":863.22,"endTime":865.68,"body":"could really make money from an"},{"speaker":"Rory Carruthers","startTime":865.68,"endTime":868.89,"body":"email list was like, Oh, yeah,"},{"speaker":"Rory Carruthers","startTime":865.68,"endTime":868.89,"body":"let's do that. You know, and"},{"speaker":"Rory Carruthers","startTime":868.89,"endTime":872.58,"body":"then over time, things happen in"},{"speaker":"Rory Carruthers","startTime":868.89,"endTime":872.58,"body":"your open rates. You know, don't"},{"speaker":"Rory Carruthers","startTime":872.73,"endTime":876.21,"body":"don't go as well as you would"},{"speaker":"Rory Carruthers","startTime":872.73,"endTime":876.21,"body":"like and things like that. And,"},{"speaker":"Rory Carruthers","startTime":876.54,"endTime":880.47,"body":"and, and new strategies come"},{"speaker":"Rory Carruthers","startTime":876.54,"endTime":880.47,"body":"out. But the thing is, is that"},{"speaker":"Rory Carruthers","startTime":880.47,"endTime":884.52,"body":"like, I know a lot of top"},{"speaker":"Rory Carruthers","startTime":880.47,"endTime":884.52,"body":"marketers, every single one of"},{"speaker":"Rory Carruthers","startTime":884.52,"endTime":892.68,"body":"them says, I make money from my"},{"speaker":"Rory Carruthers","startTime":884.52,"endTime":892.68,"body":"email list like it. I just read"},{"speaker":"Rory Carruthers","startTime":892.68,"endTime":897.6,"body":"an email the other day from Mike"},{"speaker":"Rory Carruthers","startTime":892.68,"endTime":897.6,"body":"Dillard. Hopefully I can share"},{"speaker":"Rory Carruthers","startTime":897.6,"endTime":900.42,"body":"this but he put it in an email"},{"speaker":"Rory Carruthers","startTime":897.6,"endTime":900.42,"body":"so I'm sharing it It's not like"},{"speaker":"Rory Carruthers","startTime":900.42,"endTime":904.2,"body":"private info. But he'd been"},{"speaker":"Rory Carruthers","startTime":900.42,"endTime":904.2,"body":"having some health issues wasn't"},{"speaker":"Rory Carruthers","startTime":904.2,"endTime":907.71,"body":"able to really run his business"},{"speaker":"Rory Carruthers","startTime":904.2,"endTime":907.71,"body":"last couple years. And he's"},{"speaker":"Rory Carruthers","startTime":907.71,"endTime":912.0,"body":"like, but I still made $3"},{"speaker":"Rory Carruthers","startTime":907.71,"endTime":912.0,"body":"million because of my email"},{"speaker":"Rory Carruthers","startTime":912.0,"endTime":912.57,"body":"list."},{"speaker":"Dominica Lumazar","startTime":912.81,"endTime":917.46,"body":"Hmm. But it"},{"speaker":"Dominica Lumazar","startTime":912.81,"endTime":917.46,"body":"wasn't cold. Right, exactly."},{"speaker":"Rory Carruthers","startTime":917.58,"endTime":918.63,"body":"Yeah, it wasn't"},{"speaker":"Rory Carruthers","startTime":917.58,"endTime":918.63,"body":"cold."},{"speaker":"Dominica Lumazar","startTime":918.72,"endTime":920.58,"body":"So you know,"},{"speaker":"Dominica Lumazar","startTime":918.72,"endTime":920.58,"body":"we're not the relationship."},{"speaker":"Rory Carruthers","startTime":920.97,"endTime":923.16,"body":"Yeah. I mean,"},{"speaker":"Rory Carruthers","startTime":920.97,"endTime":923.16,"body":"if you have an email list, and"},{"speaker":"Rory Carruthers","startTime":923.16,"endTime":925.32,"body":"it's cold, we can talk about"},{"speaker":"Rory Carruthers","startTime":923.16,"endTime":925.32,"body":"that and just say, Okay, well,"},{"speaker":"Rory Carruthers","startTime":925.32,"endTime":927.93,"body":"look, how do you warm up? Well,"},{"speaker":"Rory Carruthers","startTime":925.32,"endTime":927.93,"body":"you got to give them something"},{"speaker":"Rory Carruthers","startTime":927.93,"endTime":931.02,"body":"valuable. They got to, you got"},{"speaker":"Rory Carruthers","startTime":927.93,"endTime":931.02,"body":"to re engage them, and provide"},{"speaker":"Rory Carruthers","startTime":931.02,"endTime":934.41,"body":"value in advance, give them"},{"speaker":"Rory Carruthers","startTime":931.02,"endTime":934.41,"body":"something and make sure that"},{"speaker":"Rory Carruthers","startTime":934.41,"endTime":937.41,"body":"it's interesting and something"},{"speaker":"Rory Carruthers","startTime":934.41,"endTime":937.41,"body":"that's timely and something"},{"speaker":"Rory Carruthers","startTime":937.41,"endTime":941.73,"body":"that's going to help them move"},{"speaker":"Rory Carruthers","startTime":937.41,"endTime":941.73,"body":"forward and in what you do for"},{"speaker":"Rory Carruthers","startTime":941.73,"endTime":942.15,"body":"them"},{"speaker":"Dominica Lumazar","startTime":942.3,"endTime":944.52,"body":"timely. I'm"},{"speaker":"Dominica Lumazar","startTime":942.3,"endTime":944.52,"body":"glad you said that. I think a"},{"speaker":"Dominica Lumazar","startTime":944.52,"endTime":948.63,"body":"lot of a lot of people forget"},{"speaker":"Dominica Lumazar","startTime":944.52,"endTime":948.63,"body":"that, like, read the room, like,"},{"speaker":"Dominica Lumazar","startTime":948.63,"endTime":952.53,"body":"Look what's going on around you."},{"speaker":"Dominica Lumazar","startTime":948.63,"endTime":952.53,"body":"Be true to you, first of all,"},{"speaker":"Dominica Lumazar","startTime":952.56,"endTime":954.36,"body":"something of value you can"},{"speaker":"Dominica Lumazar","startTime":952.56,"endTime":954.36,"body":"provide."},{"speaker":"Rory Carruthers","startTime":954.72,"endTime":956.85,"body":"It makes me"},{"speaker":"Rory Carruthers","startTime":954.72,"endTime":956.85,"body":"think it would be like, Okay,"},{"speaker":"Rory Carruthers","startTime":956.85,"endTime":959.88,"body":"I'm gonna put out a course on"},{"speaker":"Rory Carruthers","startTime":956.85,"endTime":959.88,"body":"how to make money with MySpace."},{"speaker":"Dominica Lumazar","startTime":959.91,"endTime":961.65,"body":"Yeah, see,"},{"speaker":"Dominica Lumazar","startTime":959.91,"endTime":961.65,"body":"there you go."},{"speaker":"Rory Carruthers","startTime":961.92,"endTime":964.44,"body":"You know, it's"},{"speaker":"Rory Carruthers","startTime":961.92,"endTime":964.44,"body":"like, no one cares."},{"speaker":"Dominica Lumazar","startTime":965.4,"endTime":966.51,"body":"anymore. No"},{"speaker":"Dominica Lumazar","startTime":965.4,"endTime":966.51,"body":"one"},{"speaker":"Rory Carruthers","startTime":966.57,"endTime":968.25,"body":"back in the"},{"speaker":"Rory Carruthers","startTime":966.57,"endTime":968.25,"body":"day. No, not anymore. But if you"},{"speaker":"Rory Carruthers","startTime":968.25,"endTime":971.82,"body":"did that, like 15 years ago,"},{"speaker":"Rory Carruthers","startTime":968.25,"endTime":971.82,"body":"you'd make a ton, right? So it's"},{"speaker":"Rory Carruthers","startTime":971.82,"endTime":974.85,"body":"like, it's, it's understanding"},{"speaker":"Rory Carruthers","startTime":971.82,"endTime":974.85,"body":"where the market is, and what"},{"speaker":"Rory Carruthers","startTime":974.94,"endTime":979.35,"body":"people are looking for what"},{"speaker":"Rory Carruthers","startTime":974.94,"endTime":979.35,"body":"they're interested in. You know,"},{"speaker":"Rory Carruthers","startTime":979.35,"endTime":982.14,"body":"and even even in the health"},{"speaker":"Rory Carruthers","startTime":979.35,"endTime":982.14,"body":"world, you know, sometimes you"},{"speaker":"Rory Carruthers","startTime":982.14,"endTime":987.06,"body":"have to like adapt and say,"},{"speaker":"Rory Carruthers","startTime":982.14,"endTime":987.06,"body":"Okay, well, this this thing, it"},{"speaker":"Rory Carruthers","startTime":987.06,"endTime":990.27,"body":"went out of style on its own,"},{"speaker":"Rory Carruthers","startTime":987.06,"endTime":990.27,"body":"and it's no longer popular, how"},{"speaker":"Rory Carruthers","startTime":990.27,"endTime":993.75,"body":"can I tie what I'm doing into"},{"speaker":"Rory Carruthers","startTime":990.27,"endTime":993.75,"body":"maybe something a little"},{"speaker":"Rory Carruthers","startTime":993.75,"endTime":999.75,"body":"different, or use that as a hook"},{"speaker":"Rory Carruthers","startTime":993.75,"endTime":999.75,"body":"to transition people to your"},{"speaker":"Rory Carruthers","startTime":999.75,"endTime":1002.45,"body":"method, which may be an older"},{"speaker":"Rory Carruthers","startTime":999.75,"endTime":1002.45,"body":"style method, that's not as"},{"speaker":"Rory Carruthers","startTime":1002.48,"endTime":1005.81,"body":"known anymore. Right? So it's"},{"speaker":"Rory Carruthers","startTime":1002.48,"endTime":1005.81,"body":"like, you have to, like think"},{"speaker":"Rory Carruthers","startTime":1005.81,"endTime":1010.4,"body":"these things through what's top"},{"speaker":"Rory Carruthers","startTime":1005.81,"endTime":1010.4,"body":"of mind for people. You know,"},{"speaker":"Rory Carruthers","startTime":1010.4,"endTime":1015.14,"body":"without being like, over the"},{"speaker":"Rory Carruthers","startTime":1010.4,"endTime":1015.14,"body":"top, like everyone, and their"},{"speaker":"Rory Carruthers","startTime":1015.14,"endTime":1017.75,"body":"mom, and their Grandma, and"},{"speaker":"Rory Carruthers","startTime":1015.14,"endTime":1017.75,"body":"their sister and their brother,"},{"speaker":"Rory Carruthers","startTime":1017.75,"endTime":1022.07,"body":"and everyone has been putting"},{"speaker":"Rory Carruthers","startTime":1017.75,"endTime":1022.07,"body":"out stuff about COVID. Right?"},{"speaker":"Rory Carruthers","startTime":1022.49,"endTime":1028.64,"body":"Yeah, it's like, yeah, you know,"},{"speaker":"Rory Carruthers","startTime":1022.49,"endTime":1028.64,"body":"there's a, there's like, a right"},{"speaker":"Rory Carruthers","startTime":1028.64,"endTime":1032.66,"body":"way and wrong way to do it. And"},{"speaker":"Rory Carruthers","startTime":1028.64,"endTime":1032.66,"body":"like, I feel like, some people"},{"speaker":"Rory Carruthers","startTime":1032.66,"endTime":1037.55,"body":"were very, like, Look, you know,"},{"speaker":"Rory Carruthers","startTime":1032.66,"endTime":1037.55,"body":"this, this situation sucks, and"},{"speaker":"Rory Carruthers","startTime":1037.55,"endTime":1040.58,"body":"I want to help you, and other"},{"speaker":"Rory Carruthers","startTime":1037.55,"endTime":1040.58,"body":"people. And, and, and they"},{"speaker":"Rory Carruthers","startTime":1040.58,"endTime":1044.93,"body":"provided something of real value"},{"speaker":"Rory Carruthers","startTime":1040.58,"endTime":1044.93,"body":"to people in that circumstance."},{"speaker":"Rory Carruthers","startTime":1044.93,"endTime":1048.29,"body":"And then other people were like,"},{"speaker":"Rory Carruthers","startTime":1044.93,"endTime":1048.29,"body":"how am I gonna, like, utilize"},{"speaker":"Rory Carruthers","startTime":1048.29,"endTime":1053.63,"body":"this in my business as a"},{"speaker":"Rory Carruthers","startTime":1048.29,"endTime":1053.63,"body":"marketing tactic, and, and use"},{"speaker":"Rory Carruthers","startTime":1053.63,"endTime":1056.99,"body":"it to make more money without"},{"speaker":"Rory Carruthers","startTime":1053.63,"endTime":1056.99,"body":"actually necessarily helping"},{"speaker":"Rory Carruthers","startTime":1056.99,"endTime":1060.32,"body":"people? Right, and that, and"},{"speaker":"Rory Carruthers","startTime":1056.99,"endTime":1060.32,"body":"like, you could, you could see"},{"speaker":"Rory Carruthers","startTime":1060.32,"endTime":1063.62,"body":"it, like in the marketplace, if"},{"speaker":"Rory Carruthers","startTime":1060.32,"endTime":1063.62,"body":"you're paying attention, which"},{"speaker":"Rory Carruthers","startTime":1063.62,"endTime":1067.52,"body":"companies were like legitimate"},{"speaker":"Rory Carruthers","startTime":1063.62,"endTime":1067.52,"body":"and real, like, doing stuff, and"},{"speaker":"Rory Carruthers","startTime":1067.52,"endTime":1071.69,"body":"then other ones who were just"},{"speaker":"Rory Carruthers","startTime":1067.52,"endTime":1071.69,"body":"like, you know, we're just doing"},{"speaker":"Rory Carruthers","startTime":1071.69,"endTime":1074.84,"body":"this because it's, it's an idea"},{"speaker":"Rory Carruthers","startTime":1071.69,"endTime":1074.84,"body":"we can latch on to, to try and,"},{"speaker":"Rory Carruthers","startTime":1075.41,"endTime":1078.86,"body":"you know, market. And so you"},{"speaker":"Rory Carruthers","startTime":1075.41,"endTime":1078.86,"body":"have to be aware of those, those"},{"speaker":"Rory Carruthers","startTime":1078.86,"endTime":1083.75,"body":"things that are and not get"},{"speaker":"Rory Carruthers","startTime":1078.86,"endTime":1083.75,"body":"caught in that trap, because"},{"speaker":"Rory Carruthers","startTime":1083.75,"endTime":1088.34,"body":"it's really easy to get caught"},{"speaker":"Rory Carruthers","startTime":1083.75,"endTime":1088.34,"body":"in it and utilize it. Especially"},{"speaker":"Rory Carruthers","startTime":1088.34,"endTime":1091.82,"body":"with something like that, where"},{"speaker":"Rory Carruthers","startTime":1088.34,"endTime":1091.82,"body":"you know, this, there is"},{"speaker":"Rory Carruthers","startTime":1091.82,"endTime":1095.72,"body":"opportunities that have popped"},{"speaker":"Rory Carruthers","startTime":1091.82,"endTime":1095.72,"body":"up because of COVID. But you"},{"speaker":"Rory Carruthers","startTime":1095.72,"endTime":1101.69,"body":"can't just be like you You need"},{"speaker":"Rory Carruthers","startTime":1095.72,"endTime":1101.69,"body":"to, you know, seize these"},{"speaker":"Rory Carruthers","startTime":1101.69,"endTime":1104.33,"body":"opportunities with COVID."},{"speaker":"Rory Carruthers","startTime":1101.69,"endTime":1104.33,"body":"Because it's not being also"},{"speaker":"Rory Carruthers","startTime":1104.33,"endTime":1107.24,"body":"empathetic to the situations"},{"speaker":"Rory Carruthers","startTime":1104.33,"endTime":1107.24,"body":"that people are going through."},{"speaker":"Dominica Lumazar","startTime":1107.51,"endTime":1110.93,"body":"Yeah, yep. I"},{"speaker":"Dominica Lumazar","startTime":1107.51,"endTime":1110.93,"body":"100% agree. I was asked this the"},{"speaker":"Dominica Lumazar","startTime":1110.93,"endTime":1113.21,"body":"other day, and I wrote this"},{"speaker":"Dominica Lumazar","startTime":1110.93,"endTime":1113.21,"body":"down. So I feel like it's"},{"speaker":"Dominica Lumazar","startTime":1113.21,"endTime":1117.86,"body":"important to mention, because"},{"speaker":"Dominica Lumazar","startTime":1113.21,"endTime":1117.86,"body":"after I calmed my client down"},{"speaker":"Dominica Lumazar","startTime":1117.86,"endTime":1121.01,"body":"about CTAs, and how important"},{"speaker":"Dominica Lumazar","startTime":1117.86,"endTime":1121.01,"body":"they are, but let's take a step"},{"speaker":"Dominica Lumazar","startTime":1121.01,"endTime":1124.13,"body":"back and look at the big picture"},{"speaker":"Dominica Lumazar","startTime":1121.01,"endTime":1124.13,"body":"and baby steps and all that we"},{"speaker":"Dominica Lumazar","startTime":1124.13,"endTime":1127.34,"body":"got into this discussion about"},{"speaker":"Dominica Lumazar","startTime":1124.13,"endTime":1127.34,"body":"commonly used action phrases"},{"speaker":"Dominica Lumazar","startTime":1127.34,"endTime":1129.74,"body":"that she can implement to her"},{"speaker":"Dominica Lumazar","startTime":1127.34,"endTime":1129.74,"body":"own business. And so I wanted to"},{"speaker":"Dominica Lumazar","startTime":1129.74,"endTime":1133.49,"body":"give that to you guys right now."},{"speaker":"Dominica Lumazar","startTime":1129.74,"endTime":1133.49,"body":"And it's really simple. CTAs"},{"speaker":"Dominica Lumazar","startTime":1133.49,"endTime":1135.89,"body":"don't have to be grandiose or"},{"speaker":"Dominica Lumazar","startTime":1133.49,"endTime":1135.89,"body":"long. They don't have to be"},{"speaker":"Dominica Lumazar","startTime":1135.89,"endTime":1141.29,"body":"witty, they can just be really"},{"speaker":"Dominica Lumazar","startTime":1135.89,"endTime":1141.29,"body":"to the point without sounding"},{"speaker":"Dominica Lumazar","startTime":1141.29,"endTime":1142.01,"body":"abrasive."},{"speaker":"Rory Carruthers","startTime":1142.549,"endTime":1144.109,"body":"That makes it"},{"speaker":"Rory Carruthers","startTime":1142.549,"endTime":1144.109,"body":"should be and they should be"},{"speaker":"Rory Carruthers","startTime":1144.109,"endTime":1148.969,"body":"related to what it is that"},{"speaker":"Rory Carruthers","startTime":1144.109,"endTime":1148.969,"body":"they're going to get. So like,"},{"speaker":"Rory Carruthers","startTime":1148.969,"endTime":1152.989,"body":"for example, don't just say Add"},{"speaker":"Rory Carruthers","startTime":1148.969,"endTime":1152.989,"body":"To Cart. You know, don't just"},{"speaker":"Rory Carruthers","startTime":1152.989,"endTime":1161.119,"body":"say, oh, be Download Now, like,"},{"speaker":"Rory Carruthers","startTime":1152.989,"endTime":1161.119,"body":"too broad, and they don't"},{"speaker":"Rory Carruthers","startTime":1161.119,"endTime":1162.409,"body":"inspire action."},{"speaker":"Dominica Lumazar","startTime":1163.069,"endTime":1165.199,"body":"Right. But But"},{"speaker":"Dominica Lumazar","startTime":1163.069,"endTime":1165.199,"body":"those two that you mentioned,"},{"speaker":"Dominica Lumazar","startTime":1165.199,"endTime":1169.129,"body":"add to cart or down, you said"},{"speaker":"Dominica Lumazar","startTime":1165.199,"endTime":1169.129,"body":"Download Now, those those two"},{"speaker":"Dominica Lumazar","startTime":1169.129,"endTime":1171.769,"body":"are really good actionable"},{"speaker":"Dominica Lumazar","startTime":1169.129,"endTime":1171.769,"body":"phrases that need to be included"},{"speaker":"Dominica Lumazar","startTime":1171.769,"endTime":1173.119,"body":"in a call to action included."},{"speaker":"Rory Carruthers","startTime":1173.27,"endTime":1176.45,"body":"Yes. Well add"},{"speaker":"Rory Carruthers","startTime":1173.27,"endTime":1176.45,"body":"to cart in an e commerce"},{"speaker":"Rory Carruthers","startTime":1176.45,"endTime":1180.74,"body":"situation can work, right? Yeah."},{"speaker":"Rory Carruthers","startTime":1176.45,"endTime":1180.74,"body":"But you don't want to do that in"},{"speaker":"Rory Carruthers","startTime":1180.77,"endTime":1185.87,"body":"a one off products. situation."},{"speaker":"Rory Carruthers","startTime":1180.77,"endTime":1185.87,"body":"Like when you're selling a high"},{"speaker":"Rory Carruthers","startTime":1185.87,"endTime":1186.59,"body":"ticket item,"},{"speaker":"Dominica Lumazar","startTime":1186.829,"endTime":1191.149,"body":"right? Agreed."},{"speaker":"Dominica Lumazar","startTime":1186.829,"endTime":1191.149,"body":"Other action phrases are"},{"speaker":"Dominica Lumazar","startTime":1191.179,"endTime":1197.929,"body":"subscribe, learn more, get"},{"speaker":"Dominica Lumazar","startTime":1191.179,"endTime":1197.929,"body":"started, try for free, sign up,"},{"speaker":"Dominica Lumazar","startTime":1198.139,"endTime":1200.689,"body":"things like that, but it needs"},{"speaker":"Dominica Lumazar","startTime":1198.139,"endTime":1200.689,"body":"to be related to what you're"},{"speaker":"Dominica Lumazar","startTime":1200.689,"endTime":1201.169,"body":"doing."},{"speaker":"Rory Carruthers","startTime":1201.2,"endTime":1203.54,"body":"Yeah. So, so"},{"speaker":"Rory Carruthers","startTime":1201.2,"endTime":1203.54,"body":"Okay, I'll give a couple"},{"speaker":"Rory Carruthers","startTime":1203.54,"endTime":1210.35,"body":"examples. One is download the"},{"speaker":"Rory Carruthers","startTime":1203.54,"endTime":1210.35,"body":"exe, whatever the name of the"},{"speaker":"Rory Carruthers","startTime":1210.35,"endTime":1211.4,"body":"guide is now."},{"speaker":"Rory Carruthers","startTime":1212.96,"endTime":1215.66,"body":"Right. So that's how you would"},{"speaker":"Rory Carruthers","startTime":1212.96,"endTime":1215.66,"body":"incorporate, like download now"},{"speaker":"Rory Carruthers","startTime":1215.66,"endTime":1219.83,"body":"into it by actually specific,"},{"speaker":"Rory Carruthers","startTime":1215.66,"endTime":1219.83,"body":"specifically stating what"},{"speaker":"Rory Carruthers","startTime":1219.83,"endTime":1223.85,"body":"they're going to get within that"},{"speaker":"Rory Carruthers","startTime":1219.83,"endTime":1223.85,"body":"call to action. And it's nice to"},{"speaker":"Rory Carruthers","startTime":1223.85,"endTime":1227.09,"body":"design CTAs, where it's instant"},{"speaker":"Rory Carruthers","startTime":1223.85,"endTime":1227.09,"body":"gratification, right? Like we"},{"speaker":"Rory Carruthers","startTime":1227.09,"endTime":1230.78,"body":"live in the world of like, give"},{"speaker":"Rory Carruthers","startTime":1227.09,"endTime":1230.78,"body":"it to me now. So if you have"},{"speaker":"Rory Carruthers","startTime":1230.78,"endTime":1234.05,"body":"something that is like a PDF"},{"speaker":"Rory Carruthers","startTime":1230.78,"endTime":1234.05,"body":"download, or video or access to"},{"speaker":"Rory Carruthers","startTime":1234.05,"endTime":1237.59,"body":"something, it's great to set it"},{"speaker":"Rory Carruthers","startTime":1234.05,"endTime":1237.59,"body":"up in that way where it's, you"},{"speaker":"Rory Carruthers","startTime":1237.59,"endTime":1240.95,"body":"know, click here to get instant"},{"speaker":"Rory Carruthers","startTime":1237.59,"endTime":1240.95,"body":"access, things like that, where"},{"speaker":"Rory Carruthers","startTime":1241.16,"endTime":1244.19,"body":"it's a no brainer, because if"},{"speaker":"Rory Carruthers","startTime":1241.16,"endTime":1244.19,"body":"you think about it, the only the"},{"speaker":"Rory Carruthers","startTime":1244.19,"endTime":1248.9,"body":"only currency that a lot of"},{"speaker":"Rory Carruthers","startTime":1244.19,"endTime":1248.9,"body":"people have on the internet is"},{"speaker":"Rory Carruthers","startTime":1248.9,"endTime":1251.54,"body":"their email address. It's their"},{"speaker":"Rory Carruthers","startTime":1248.9,"endTime":1251.54,"body":"name is their personal"},{"speaker":"Rory Carruthers","startTime":1251.54,"endTime":1254.6,"body":"information. Yes, there's like"},{"speaker":"Rory Carruthers","startTime":1251.54,"endTime":1254.6,"body":"the monetary aspect of it where"},{"speaker":"Rory Carruthers","startTime":1254.6,"endTime":1258.08,"body":"they can like, pay for things,"},{"speaker":"Rory Carruthers","startTime":1254.6,"endTime":1258.08,"body":"obviously. But the one thing"},{"speaker":"Rory Carruthers","startTime":1258.08,"endTime":1263.45,"body":"that we all have, on an eat on a"},{"speaker":"Rory Carruthers","startTime":1258.08,"endTime":1263.45,"body":"on an equal playing field, from"},{"speaker":"Rory Carruthers","startTime":1263.45,"endTime":1266.54,"body":"a currency standpoint, if you're"},{"speaker":"Rory Carruthers","startTime":1263.45,"endTime":1266.54,"body":"thinking about just like digital"},{"speaker":"Rory Carruthers","startTime":1266.72,"endTime":1271.07,"body":"is their email addresses. So"},{"speaker":"Rory Carruthers","startTime":1266.72,"endTime":1271.07,"body":"it's that's gold have being able"},{"speaker":"Rory Carruthers","startTime":1271.07,"endTime":1276.17,"body":"to tactfully acquire someone's"},{"speaker":"Rory Carruthers","startTime":1271.07,"endTime":1276.17,"body":"email through a strong CTA, and"},{"speaker":"Rory Carruthers","startTime":1276.17,"endTime":1279.35,"body":"have them become a potential"},{"speaker":"Rory Carruthers","startTime":1276.17,"endTime":1279.35,"body":"lead for other things you can"},{"speaker":"Rory Carruthers","startTime":1279.35,"endTime":1283.19,"body":"charge for in the future. That's"},{"speaker":"Rory Carruthers","startTime":1279.35,"endTime":1283.19,"body":"not something to take lightly."},{"speaker":"Rory Carruthers","startTime":1283.25,"endTime":1287.09,"body":"Anytime someone signs up for"},{"speaker":"Rory Carruthers","startTime":1283.25,"endTime":1287.09,"body":"anything on any of my sites,"},{"speaker":"Rory Carruthers","startTime":1287.12,"endTime":1290.42,"body":"we've now set it up, thank you,"},{"speaker":"Rory Carruthers","startTime":1287.12,"endTime":1290.42,"body":"Rory, to have it be automated."},{"speaker":"Rory Carruthers","startTime":1290.42,"endTime":1293.36,"body":"So I'm not sitting there all day"},{"speaker":"Rory Carruthers","startTime":1290.42,"endTime":1293.36,"body":"typing out personal emails, but"},{"speaker":"Rory Carruthers","startTime":1293.36,"endTime":1297.2,"body":"it's it's set up in a way where"},{"speaker":"Rory Carruthers","startTime":1293.36,"endTime":1297.2,"body":"it feels personal, it addresses"},{"speaker":"Rory Carruthers","startTime":1297.2,"endTime":1301.52,"body":"them by their first name. So you"},{"speaker":"Rory Carruthers","startTime":1297.2,"endTime":1301.52,"body":"can set these things up for"},{"speaker":"Rory Carruthers","startTime":1301.52,"endTime":1305.06,"body":"success. So what I mean is, if"},{"speaker":"Rory Carruthers","startTime":1301.52,"endTime":1305.06,"body":"you've got something to download"},{"speaker":"Rory Carruthers","startTime":1305.09,"endTime":1308.15,"body":"something to be downloaded, and"},{"speaker":"Rory Carruthers","startTime":1305.09,"endTime":1308.15,"body":"you say, click here to download"},{"speaker":"Rory Carruthers","startTime":1308.15,"endTime":1311.96,"body":"the guide to how to be an"},{"speaker":"Rory Carruthers","startTime":1308.15,"endTime":1311.96,"body":"entrepreneur, and then there's"},{"speaker":"Rory Carruthers","startTime":1311.96,"endTime":1315.83,"body":"no follow up after that, then"},{"speaker":"Rory Carruthers","startTime":1311.96,"endTime":1315.83,"body":"it's what's the point. So make"},{"speaker":"Rory Carruthers","startTime":1315.83,"endTime":1318.89,"body":"sure you're planning these"},{"speaker":"Rory Carruthers","startTime":1315.83,"endTime":1318.89,"body":"things out sort of like a mini"},{"speaker":"Rory Carruthers","startTime":1318.89,"endTime":1323.3,"body":"funnel, I guess, to introduce"},{"speaker":"Rory Carruthers","startTime":1318.89,"endTime":1323.3,"body":"yourself further to provide more"},{"speaker":"Rory Carruthers","startTime":1323.3,"endTime":1328.22,"body":"value. Don't just let it stop"},{"speaker":"Rory Carruthers","startTime":1323.3,"endTime":1328.22,"body":"with that first lead. If you get"},{"speaker":"Rory Carruthers","startTime":1328.22,"endTime":1329.93,"body":"someone to sign up through the"},{"speaker":"Rory Carruthers","startTime":1328.22,"endTime":1329.93,"body":"CTA,"},{"speaker":"Unknown","startTime":1330.02,"endTime":1335.03,"body":"and, you know, just"},{"speaker":"Unknown","startTime":1330.02,"endTime":1335.03,"body":"going back to I think there was"},{"speaker":"Unknown","startTime":1335.03,"endTime":1339.08,"body":"one that I know you didn't say,"},{"speaker":"Unknown","startTime":1335.03,"endTime":1339.08,"body":"that I know works really well."},{"speaker":"Unknown","startTime":1339.47,"endTime":1345.68,"body":"And there's lots that is using"},{"speaker":"Unknown","startTime":1339.47,"endTime":1345.68,"body":"the word grab. People love to"},{"speaker":"Unknown","startTime":1345.68,"endTime":1349.94,"body":"grab things. Yeah, some of our"},{"speaker":"Unknown","startTime":1345.68,"endTime":1349.94,"body":"some of our highest converting"},{"speaker":"Unknown","startTime":1351.32,"endTime":1356.42,"body":"offers, use that type of"},{"speaker":"Unknown","startTime":1351.32,"endTime":1356.42,"body":"terminology. Because it's like,"},{"speaker":"Unknown","startTime":1356.45,"endTime":1360.95,"body":"Oh, I got to get it now. You"},{"speaker":"Unknown","startTime":1356.45,"endTime":1360.95,"body":"know? Yeah. So you can, an"},{"speaker":"Unknown","startTime":1360.95,"endTime":1364.7,"body":"example of that is, instead of"},{"speaker":"Unknown","startTime":1360.95,"endTime":1364.7,"body":"saying download the guide, now,"},{"speaker":"Unknown","startTime":1364.7,"endTime":1368.09,"body":"you could say grab the guide"},{"speaker":"Unknown","startTime":1364.7,"endTime":1368.09,"body":"now. Mm hmm. Or, you know,"},{"speaker":"Unknown","startTime":1368.45,"endTime":1370.88,"body":"whatever the name of the guide"},{"speaker":"Unknown","startTime":1368.45,"endTime":1370.88,"body":"is, make sure you put that in"},{"speaker":"Unknown","startTime":1370.88,"endTime":1371.12,"body":"there."},{"speaker":"Unknown","startTime":1371.569,"endTime":1374.299,"body":"I want to share my screen do"},{"speaker":"Unknown","startTime":1371.569,"endTime":1374.299,"body":"something a little different."},{"speaker":"Unknown","startTime":1374.299,"endTime":1378.769,"body":"Can I can I do that? Can I share"},{"speaker":"Unknown","startTime":1374.299,"endTime":1378.769,"body":"my screen, I want to show this"},{"speaker":"Unknown","startTime":1378.769,"endTime":1385.669,"body":"is a site that Rory set up for"},{"speaker":"Unknown","startTime":1378.769,"endTime":1385.669,"body":"me, this is my book site. So if"},{"speaker":"Unknown","startTime":1385.669,"endTime":1391.489,"body":"people want to get a hold of my"},{"speaker":"Unknown","startTime":1385.669,"endTime":1391.489,"body":"book, for free, the digital"},{"speaker":"Unknown","startTime":1391.519,"endTime":1394.699,"body":"digital download for free, they"},{"speaker":"Unknown","startTime":1391.519,"endTime":1394.699,"body":"come to the empowered book.com."},{"speaker":"Unknown","startTime":1395.299,"endTime":1399.949,"body":"And it's really simple like it's"},{"speaker":"Unknown","startTime":1395.299,"endTime":1399.949,"body":"a it's a landing page, it is"},{"speaker":"Unknown","startTime":1399.949,"endTime":1404.179,"body":"extremely simple. But here, let"},{"speaker":"Unknown","startTime":1399.949,"endTime":1404.179,"body":"me refresh it. So I can show you"},{"speaker":"Unknown","startTime":1404.179,"endTime":1407.869,"body":"the magic of this page. And the"},{"speaker":"Unknown","startTime":1404.179,"endTime":1407.869,"body":"way rebuilt this we're going to"},{"speaker":"Unknown","startTime":1407.869,"endTime":1413.239,"body":"share with you on our resources"},{"speaker":"Unknown","startTime":1407.869,"endTime":1413.239,"body":"Guide, which you can also get at"},{"speaker":"Unknown","startTime":1413.239,"endTime":1418.369,"body":"BPP podcast.com. But I want to"},{"speaker":"Unknown","startTime":1413.239,"endTime":1418.369,"body":"show you this because it shows"},{"speaker":"Unknown","startTime":1418.369,"endTime":1422.449,"body":"some features that I've been in"},{"speaker":"Unknown","startTime":1418.369,"endTime":1422.449,"body":"it bullet points, what they are"},{"speaker":"Unknown","startTime":1422.449,"endTime":1427.189,"body":"going to get out of reading my"},{"speaker":"Unknown","startTime":1422.449,"endTime":1427.189,"body":"book, it's got me on the cover,"},{"speaker":"Unknown","startTime":1427.489,"endTime":1431.989,"body":"and then it says get my free"},{"speaker":"Unknown","startTime":1427.489,"endTime":1431.989,"body":"book. So if I click it, the pop"},{"speaker":"Unknown","startTime":1431.989,"endTime":1434.869,"body":"up is really straightforward."},{"speaker":"Unknown","startTime":1431.989,"endTime":1434.869,"body":"And powered will only be free"},{"speaker":"Unknown","startTime":1434.869,"endTime":1438.709,"body":"for a very limited time. Okay,"},{"speaker":"Unknown","startTime":1434.869,"endTime":1438.709,"body":"so simply enter your email"},{"speaker":"Unknown","startTime":1438.709,"endTime":1443.719,"body":"address below to get it. Now if"},{"speaker":"Unknown","startTime":1438.709,"endTime":1443.719,"body":"I exit away from here, it says"},{"speaker":"Unknown","startTime":1443.749,"endTime":1447.379,"body":"don't leave empty handed. Take"},{"speaker":"Unknown","startTime":1443.749,"endTime":1447.379,"body":"this with you. So there's"},{"speaker":"Unknown","startTime":1447.379,"endTime":1450.589,"body":"certain calls to action that are"},{"speaker":"Unknown","startTime":1447.379,"endTime":1450.589,"body":"encouraging. But then if someone"},{"speaker":"Unknown","startTime":1450.619,"endTime":1454.009,"body":"isn't taking the action you"},{"speaker":"Unknown","startTime":1450.619,"endTime":1454.009,"body":"want, you can have these tools,"},{"speaker":"Unknown","startTime":1454.009,"endTime":1457.249,"body":"these pop ups, it's like, hey,"},{"speaker":"Unknown","startTime":1454.009,"endTime":1457.249,"body":"check it out. Not only are you"},{"speaker":"Unknown","startTime":1457.249,"endTime":1460.069,"body":"going to get the book for free,"},{"speaker":"Unknown","startTime":1457.249,"endTime":1460.069,"body":"you're going to get bonuses on"},{"speaker":"Unknown","startTime":1460.069,"endTime":1463.969,"body":"the next page. So it's a further"},{"speaker":"Unknown","startTime":1460.069,"endTime":1463.969,"body":"encouragement to take the"},{"speaker":"Unknown","startTime":1463.969,"endTime":1464.629,"body":"action."},{"speaker":"Unknown","startTime":1466.43,"endTime":1469.19,"body":"Anyways, so that's I just wanted"},{"speaker":"Unknown","startTime":1466.43,"endTime":1469.19,"body":"to show that example."},{"speaker":"Unknown","startTime":1469.67,"endTime":1476.0,"body":"And something is interesting"},{"speaker":"Unknown","startTime":1469.67,"endTime":1476.0,"body":"about this page. So most, most"},{"speaker":"Unknown","startTime":1476.0,"endTime":1480.74,"body":"landing pages they convert at"},{"speaker":"Unknown","startTime":1476.0,"endTime":1480.74,"body":"like around 15%. And most people"},{"speaker":"Unknown","startTime":1480.74,"endTime":1483.71,"body":"who go Yeah, that's great. You"},{"speaker":"Unknown","startTime":1480.74,"endTime":1483.71,"body":"know, I'll take 15% all day"},{"speaker":"Unknown","startTime":1483.71,"endTime":1491.18,"body":"long. Now, in the back end, the"},{"speaker":"Unknown","startTime":1483.71,"endTime":1491.18,"body":"stats on this page are 74%."},{"speaker":"Unknown","startTime":1492.74,"endTime":1498.29,"body":"Yeah, but for for a few reasons,"},{"speaker":"Unknown","startTime":1492.74,"endTime":1498.29,"body":"right because I'm driving"},{"speaker":"Unknown","startTime":1498.29,"endTime":1502.37,"body":"traffic. That is extremely"},{"speaker":"Unknown","startTime":1498.29,"endTime":1502.37,"body":"targeted, right, but it's mostly"},{"speaker":"Unknown","startTime":1502.37,"endTime":1505.97,"body":"cold traffic, which is"},{"speaker":"Unknown","startTime":1502.37,"endTime":1505.97,"body":"interesting. So, but all that to"},{"speaker":"Unknown","startTime":1505.97,"endTime":1508.82,"body":"say is having really powerful"},{"speaker":"Unknown","startTime":1505.97,"endTime":1508.82,"body":"calls to action that are"},{"speaker":"Unknown","startTime":1508.82,"endTime":1514.31,"body":"encouraging. And it, it allows"},{"speaker":"Unknown","startTime":1508.82,"endTime":1514.31,"body":"the opportunity for someone to"},{"speaker":"Unknown","startTime":1514.31,"endTime":1519.53,"body":"take a look again, and it adds a"},{"speaker":"Unknown","startTime":1514.31,"endTime":1519.53,"body":"bonus. Because if you saw it, it"},{"speaker":"Unknown","startTime":1519.53,"endTime":1522.92,"body":"doesn't say bonuses right away."},{"speaker":"Unknown","startTime":1519.53,"endTime":1522.92,"body":"It just says get the book. And"},{"speaker":"Unknown","startTime":1522.92,"endTime":1526.37,"body":"then if I'm like, No, no,"},{"speaker":"Unknown","startTime":1522.92,"endTime":1526.37,"body":"thanks, I get the bonuses. So it"},{"speaker":"Unknown","startTime":1526.37,"endTime":1530.36,"body":"really I mean, he had this, I"},{"speaker":"Unknown","startTime":1526.37,"endTime":1530.36,"body":"was, I'm still it's still"},{"speaker":"Unknown","startTime":1530.36,"endTime":1533.39,"body":"converting, you know, your urine"},{"speaker":"Unknown","startTime":1530.36,"endTime":1533.39,"body":"A few months later, it's still"},{"speaker":"Unknown","startTime":1533.39,"endTime":1536.69,"body":"converting really well. And you"},{"speaker":"Unknown","startTime":1533.39,"endTime":1536.69,"body":"know, through that, whenever"},{"speaker":"Unknown","startTime":1536.69,"endTime":1539.63,"body":"every time somebody signs up,"},{"speaker":"Unknown","startTime":1536.69,"endTime":1539.63,"body":"they get the book, and then the"},{"speaker":"Unknown","startTime":1539.63,"endTime":1543.11,"body":"automated email series kick in,"},{"speaker":"Unknown","startTime":1539.63,"endTime":1543.11,"body":"that leads to a whole host of"},{"speaker":"Unknown","startTime":1543.11,"endTime":1546.59,"body":"other really fun things where"},{"speaker":"Unknown","startTime":1543.11,"endTime":1546.59,"body":"people can can actually get a"},{"speaker":"Unknown","startTime":1546.59,"endTime":1549.35,"body":"physical copy of the book, they"},{"speaker":"Unknown","startTime":1546.59,"endTime":1549.35,"body":"just have to pay for shipping, I"},{"speaker":"Unknown","startTime":1549.35,"endTime":1552.17,"body":"sign the book for them, they get"},{"speaker":"Unknown","startTime":1549.35,"endTime":1552.17,"body":"personal. So there's, there's so"},{"speaker":"Unknown","startTime":1552.17,"endTime":1557.12,"body":"many cool things that you can do"},{"speaker":"Unknown","startTime":1552.17,"endTime":1557.12,"body":"just have a whole consulting"},{"speaker":"Unknown","startTime":1557.12,"endTime":1561.14,"body":"email series built out. Now it"},{"speaker":"Unknown","startTime":1557.12,"endTime":1561.14,"body":"goes to everyone after that, so"},{"speaker":"Unknown","startTime":1561.14,"endTime":1564.26,"body":"that they can find out that you"},{"speaker":"Unknown","startTime":1561.14,"endTime":1564.26,"body":"do consulting and that you'll"},{"speaker":"Unknown","startTime":1564.95,"endTime":1567.83,"body":"that they can get on the phone"},{"speaker":"Unknown","startTime":1564.95,"endTime":1567.83,"body":"with you and all that stuff. And"},{"speaker":"Unknown","startTime":1568.1,"endTime":1570.74,"body":"it's timed, right though. It's"},{"speaker":"Unknown","startTime":1568.1,"endTime":1570.74,"body":"not just like, here's, by the"},{"speaker":"Unknown","startTime":1570.74,"endTime":1574.1,"body":"way consulting, it's like, well,"},{"speaker":"Unknown","startTime":1570.74,"endTime":1574.1,"body":"it's been a week, maybe I think"},{"speaker":"Unknown","startTime":1574.1,"endTime":1575.96,"body":"it happens around like a two"},{"speaker":"Unknown","startTime":1574.1,"endTime":1575.96,"body":"week mark. It's like, hey,"},{"speaker":"Unknown","startTime":1575.96,"endTime":1579.02,"body":"that's plenty of time to read"},{"speaker":"Unknown","startTime":1575.96,"endTime":1579.02,"body":"this book. Let me know what you"},{"speaker":"Unknown","startTime":1579.02,"endTime":1583.43,"body":"learned. And by the way, you"},{"speaker":"Unknown","startTime":1579.02,"endTime":1583.43,"body":"know, these are my services. So"},{"speaker":"Unknown","startTime":1583.55,"endTime":1588.11,"body":"it's a really good, very simple"},{"speaker":"Unknown","startTime":1583.55,"endTime":1588.11,"body":"funnel. But the I'm not bringing"},{"speaker":"Unknown","startTime":1588.11,"endTime":1590.93,"body":"this up, like look at my cool"},{"speaker":"Unknown","startTime":1588.11,"endTime":1590.93,"body":"book thing. I'm bringing it up,"},{"speaker":"Unknown","startTime":1590.93,"endTime":1596.12,"body":"because how well it was thought"},{"speaker":"Unknown","startTime":1590.93,"endTime":1596.12,"body":"out. And it all stemmed from a"},{"speaker":"Unknown","startTime":1596.12,"endTime":1599.57,"body":"very basic call to action that"},{"speaker":"Unknown","startTime":1596.12,"endTime":1599.57,"body":"we knew we knew we wanted to do"},{"speaker":"Unknown","startTime":1599.57,"endTime":1603.71,"body":"a simple call to action that"},{"speaker":"Unknown","startTime":1599.57,"endTime":1603.71,"body":"wasn't grabby in your face, even"},{"speaker":"Unknown","startTime":1603.71,"endTime":1606.8,"body":"though the word grab is good."},{"speaker":"Unknown","startTime":1603.71,"endTime":1606.8,"body":"But it wasn't like intense. It"},{"speaker":"Unknown","startTime":1606.8,"endTime":1610.31,"body":"was just Hey, I want the book."},{"speaker":"Unknown","startTime":1606.8,"endTime":1610.31,"body":"Oh, but wait, you on the bonuses"},{"speaker":"Unknown","startTime":1610.31,"endTime":1616.88,"body":"too. It was really good on"},{"speaker":"Unknown","startTime":1610.31,"endTime":1616.88,"body":"you're wearing super smart. So"},{"speaker":"Unknown","startTime":1616.88,"endTime":1620.6,"body":"be thinking about what you're"},{"speaker":"Unknown","startTime":1616.88,"endTime":1620.6,"body":"going to do ahead of time with"},{"speaker":"Unknown","startTime":1621.17,"endTime":1625.4,"body":"the emails, be respectful, those"},{"speaker":"Unknown","startTime":1621.17,"endTime":1625.4,"body":"emails, provide value through"},{"speaker":"Unknown","startTime":1625.4,"endTime":1628.22,"body":"the calls to action, and don't"},{"speaker":"Unknown","startTime":1625.4,"endTime":1628.22,"body":"just leave it at. Great. Now I"},{"speaker":"Unknown","startTime":1628.22,"endTime":1631.25,"body":"have an email, you know, well,"},{"speaker":"Unknown","startTime":1628.22,"endTime":1631.25,"body":"and then the other side is don't"},{"speaker":"Unknown","startTime":1632.359,"endTime":1636.139,"body":"over email. Okay, so you don't"},{"speaker":"Unknown","startTime":1632.359,"endTime":1636.139,"body":"want to send out three emails a"},{"speaker":"Unknown","startTime":1636.139,"endTime":1636.919,"body":"day to people?"},{"speaker":"Unknown","startTime":1637.46,"endTime":1640.04,"body":"No, no, no, no, no, no way."},{"speaker":"Unknown","startTime":1640.19,"endTime":1643.64,"body":"No, you have to be very"},{"speaker":"Unknown","startTime":1640.19,"endTime":1643.64,"body":"strategic about how you send out"},{"speaker":"Unknown","startTime":1643.64,"endTime":1647.96,"body":"emails, okay? When you're in"},{"speaker":"Unknown","startTime":1643.64,"endTime":1647.96,"body":"maintenance mode, like men, like"},{"speaker":"Unknown","startTime":1648.05,"endTime":1650.99,"body":"you want to do once a week, like"},{"speaker":"Unknown","startTime":1648.05,"endTime":1650.99,"body":"you don't ever want to skip"},{"speaker":"Unknown","startTime":1652.37,"endTime":1656.03,"body":"that, when you're promoting"},{"speaker":"Unknown","startTime":1652.37,"endTime":1656.03,"body":"something, if it's a short"},{"speaker":"Unknown","startTime":1656.03,"endTime":1660.47,"body":"promotion, you can get away with"},{"speaker":"Unknown","startTime":1656.03,"endTime":1660.47,"body":"two emails, but you have to be"},{"speaker":"Unknown","startTime":1660.47,"endTime":1665.81,"body":"strategic about it two emails a"},{"speaker":"Unknown","startTime":1660.47,"endTime":1665.81,"body":"day. You have one main email."},{"speaker":"Unknown","startTime":1666.5,"endTime":1674.15,"body":"And then anyone who didn't open"},{"speaker":"Unknown","startTime":1666.5,"endTime":1674.15,"body":"your first email, try the same"},{"speaker":"Unknown","startTime":1674.15,"endTime":1677.42,"body":"email but with a different"},{"speaker":"Unknown","startTime":1674.15,"endTime":1677.42,"body":"subject line later in the day."},{"speaker":"Unknown","startTime":1677.84,"endTime":1680.66,"body":"And this is only in short term"},{"speaker":"Unknown","startTime":1677.84,"endTime":1680.66,"body":"promotions. I'm talking like"},{"speaker":"Unknown","startTime":1680.66,"endTime":1683.36,"body":"maybe like a five day promotion"},{"speaker":"Unknown","startTime":1680.66,"endTime":1683.36,"body":"where you're doing something."},{"speaker":"Unknown","startTime":1683.9,"endTime":1688.37,"body":"And you do those like, as part"},{"speaker":"Unknown","startTime":1683.9,"endTime":1688.37,"body":"of like, like, that's how you"},{"speaker":"Unknown","startTime":1688.37,"endTime":1691.52,"body":"like, implement an email"},{"speaker":"Unknown","startTime":1688.37,"endTime":1691.52,"body":"marketing campaign, and be"},{"speaker":"Unknown","startTime":1691.52,"endTime":1695.39,"body":"strategic about it. But then you"},{"speaker":"Unknown","startTime":1691.52,"endTime":1695.39,"body":"go you back off after that. And"},{"speaker":"Unknown","startTime":1695.39,"endTime":1697.73,"body":"you don't just go into the next"},{"speaker":"Unknown","startTime":1695.39,"endTime":1697.73,"body":"promotion, the next promotion,"},{"speaker":"Unknown","startTime":1697.73,"endTime":1700.04,"body":"the next promotion and promotion"},{"speaker":"Unknown","startTime":1697.73,"endTime":1700.04,"body":"because you're gonna burn that"},{"speaker":"Unknown","startTime":1700.04,"endTime":1703.1,"body":"list out very quickly. And"},{"speaker":"Unknown","startTime":1700.04,"endTime":1703.1,"body":"you'll start you'll see your"},{"speaker":"Unknown","startTime":1703.25,"endTime":1707.66,"body":"unsubscribes go up and you'll"},{"speaker":"Unknown","startTime":1703.25,"endTime":1707.66,"body":"see some backlash with people."},{"speaker":"Unknown","startTime":1708.53,"endTime":1708.98,"body":"You know, when"},{"speaker":"Unknown","startTime":1709.13,"endTime":1710.81,"body":"is your easylist?"},{"speaker":"Unknown","startTime":1711.29,"endTime":1712.64,"body":"Yeah, like I bought a"},{"speaker":"Unknown","startTime":1715.49,"endTime":1726.47,"body":"a course a few weeks ago. And"},{"speaker":"Unknown","startTime":1715.49,"endTime":1726.47,"body":"since that, the people who since"},{"speaker":"Unknown","startTime":1726.47,"endTime":1729.2,"body":"I bought the course, the people"},{"speaker":"Unknown","startTime":1726.47,"endTime":1729.2,"body":"who?"},{"speaker":"Unknown","startTime":1730.549,"endTime":1731.359,"body":"Who put it out?"},{"speaker":"Unknown","startTime":1733.73,"endTime":1734.45,"body":"Let's see."},{"speaker":"Unknown","startTime":1735.92,"endTime":1739.37,"body":"That was like two weeks ago,"},{"speaker":"Unknown","startTime":1735.92,"endTime":1739.37,"body":"they've already pitched me four"},{"speaker":"Unknown","startTime":1739.37,"endTime":1741.11,"body":"different courses."},{"speaker":"Unknown","startTime":1741.829,"endTime":1745.099,"body":"Wow, that to me says that their"},{"speaker":"Unknown","startTime":1741.829,"endTime":1745.099,"body":"tags aren't set up properly."},{"speaker":"Unknown","startTime":1745.519,"endTime":1747.199,"body":"That That seems like overkill."},{"speaker":"Unknown","startTime":1747.619,"endTime":1750.829,"body":"Yeah, no, but and they're doing"},{"speaker":"Unknown","startTime":1747.619,"endTime":1750.829,"body":"it in real time. Because they"},{"speaker":"Unknown","startTime":1750.829,"endTime":1754.339,"body":"know they've got a hot audience,"},{"speaker":"Unknown","startTime":1750.829,"endTime":1754.339,"body":"right? Because they had all"},{"speaker":"Unknown","startTime":1754.339,"endTime":1756.709,"body":"these people come on board, and"},{"speaker":"Unknown","startTime":1754.339,"endTime":1756.709,"body":"then they're like, Okay, so"},{"speaker":"Unknown","startTime":1756.709,"endTime":1759.499,"body":"we're gonna upsell you to this"},{"speaker":"Unknown","startTime":1756.709,"endTime":1759.499,"body":"thing. And this is how you can"},{"speaker":"Unknown","startTime":1759.499,"endTime":1762.229,"body":"get this and this is how you can"},{"speaker":"Unknown","startTime":1759.499,"endTime":1762.229,"body":"do this. And oh, you can do also"},{"speaker":"Unknown","startTime":1762.229,"endTime":1765.379,"body":"this and you can do this"},{"speaker":"Unknown","startTime":1762.229,"endTime":1765.379,"body":"strategy with this. Oh, and"},{"speaker":"Unknown","startTime":1765.379,"endTime":1768.409,"body":"we've got this affiliate, you"},{"speaker":"Unknown","startTime":1765.379,"endTime":1768.409,"body":"need to go see do this. And it's"},{"speaker":"Unknown","startTime":1768.409,"endTime":1771.829,"body":"like, it's so much I'm just"},{"speaker":"Unknown","startTime":1768.409,"endTime":1771.829,"body":"like, I haven't even opened your"},{"speaker":"Unknown","startTime":1771.829,"endTime":1774.049,"body":"course yet. You know,"},{"speaker":"Unknown","startTime":1774.38,"endTime":1778.7,"body":"like that. And we both received"},{"speaker":"Unknown","startTime":1774.38,"endTime":1778.7,"body":"like hundreds of emails every"},{"speaker":"Unknown","startTime":1778.7,"endTime":1779.45,"body":"day. So,"},{"speaker":"Unknown","startTime":1779.99,"endTime":1783.86,"body":"um, but then the other side of"},{"speaker":"Unknown","startTime":1779.99,"endTime":1783.86,"body":"it is I bought and I may have"},{"speaker":"Unknown","startTime":1783.86,"endTime":1787.88,"body":"mentioned this on here in"},{"speaker":"Unknown","startTime":1783.86,"endTime":1787.88,"body":"another episode, but maybe maybe"},{"speaker":"Unknown","startTime":1787.88,"endTime":1792.26,"body":"I was just talking with someone"},{"speaker":"Unknown","startTime":1787.88,"endTime":1792.26,"body":"about it. I bought this course"},{"speaker":"Unknown","startTime":1792.29,"endTime":1796.37,"body":"on LinkedIn, like in February,"},{"speaker":"Unknown","startTime":1792.29,"endTime":1796.37,"body":"like just before, like,"},{"speaker":"Unknown","startTime":1796.37,"endTime":1799.37,"body":"everything went haywire, and I"},{"speaker":"Unknown","startTime":1796.37,"endTime":1799.37,"body":"bought it and then things went"},{"speaker":"Unknown","startTime":1799.37,"endTime":1803.96,"body":"crazy and And I totally forgot"},{"speaker":"Unknown","startTime":1799.37,"endTime":1803.96,"body":"about it. I realized, though,"},{"speaker":"Unknown","startTime":1804.59,"endTime":1808.46,"body":"that because I back like maybe a"},{"speaker":"Unknown","startTime":1804.59,"endTime":1808.46,"body":"month ago, I thought about it. I"},{"speaker":"Unknown","startTime":1808.46,"endTime":1811.64,"body":"was like, Oh, I bought that"},{"speaker":"Unknown","startTime":1808.46,"endTime":1811.64,"body":"course, like, I probably should"},{"speaker":"Unknown","startTime":1811.64,"endTime":1815.06,"body":"like, check it out at some"},{"speaker":"Unknown","startTime":1811.64,"endTime":1815.06,"body":"point. So I put it on my, my"},{"speaker":"Unknown","startTime":1815.09,"endTime":1819.71,"body":"list of things to go back to and"},{"speaker":"Unknown","startTime":1815.09,"endTime":1819.71,"body":"I have not received an email"},{"speaker":"Unknown","startTime":1819.77,"endTime":1822.68,"body":"from the person who created that"},{"speaker":"Unknown","startTime":1819.77,"endTime":1822.68,"body":"course, since I bought it. No"},{"speaker":"Unknown","startTime":1822.71,"endTime":1824.69,"body":"one email, and that's why I"},{"speaker":"Unknown","startTime":1822.71,"endTime":1824.69,"body":"didn't think of it."},{"speaker":"Unknown","startTime":1824.989,"endTime":1827.719,"body":"There. It there has to be that"},{"speaker":"Unknown","startTime":1824.989,"endTime":1827.719,"body":"delicate balance between like,"},{"speaker":"Unknown","startTime":1827.719,"endTime":1831.469,"body":"we're still here, here's value,"},{"speaker":"Unknown","startTime":1827.719,"endTime":1831.469,"body":"and not hounding."},{"speaker":"Unknown","startTime":1831.499,"endTime":1835.489,"body":"Yeah, getting the balance right"},{"speaker":"Unknown","startTime":1831.499,"endTime":1835.489,"body":"is definitely part of it. And"},{"speaker":"Unknown","startTime":1835.489,"endTime":1838.189,"body":"like I said, part of it is just"},{"speaker":"Unknown","startTime":1835.489,"endTime":1838.189,"body":"sometimes you're in maintenance"},{"speaker":"Unknown","startTime":1838.189,"endTime":1841.159,"body":"mode, and you're providing value"},{"speaker":"Unknown","startTime":1838.189,"endTime":1841.159,"body":"and you're connecting with"},{"speaker":"Unknown","startTime":1841.159,"endTime":1844.639,"body":"people, you know, with a longer"},{"speaker":"Unknown","startTime":1841.159,"endTime":1844.639,"body":"timeframe between your emails."},{"speaker":"Unknown","startTime":1844.879,"endTime":1847.849,"body":"And then when you're actually"},{"speaker":"Unknown","startTime":1844.879,"endTime":1847.849,"body":"doing a legitimate promotion,"},{"speaker":"Unknown","startTime":1848.089,"endTime":1851.569,"body":"then you're hitting a little bit"},{"speaker":"Unknown","startTime":1848.089,"endTime":1851.569,"body":"harder, but not like so crazy"},{"speaker":"Unknown","startTime":1851.569,"endTime":1854.659,"body":"hard, you're not going like 15"},{"speaker":"Unknown","startTime":1851.569,"endTime":1854.659,"body":"times a day. Try different"},{"speaker":"Unknown","startTime":1854.659,"endTime":1857.269,"body":"channels at that point. You"},{"speaker":"Unknown","startTime":1854.659,"endTime":1857.269,"body":"know, if you're wanting to do"},{"speaker":"Unknown","startTime":1857.269,"endTime":1862.459,"body":"more, have your email, also,"},{"speaker":"Unknown","startTime":1857.269,"endTime":1862.459,"body":"like supplement also do Facebook"},{"speaker":"Unknown","startTime":1862.459,"endTime":1867.739,"body":"Lives or Facebook posts or"},{"speaker":"Unknown","startTime":1862.459,"endTime":1867.739,"body":"Facebook ads or Instagram going"},{"speaker":"Unknown","startTime":1867.739,"endTime":1870.859,"body":"live on Instagram or you know,"},{"speaker":"Unknown","startTime":1867.739,"endTime":1870.859,"body":"do some stuff on YouTube, like,"},{"speaker":"Unknown","startTime":1871.069,"endTime":1875.239,"body":"just spread even if you want to"},{"speaker":"Unknown","startTime":1871.069,"endTime":1875.239,"body":"hit like, more touch points,"},{"speaker":"Unknown","startTime":1875.239,"endTime":1878.599,"body":"just spread it out and and make"},{"speaker":"Unknown","startTime":1875.239,"endTime":1878.599,"body":"sure that people aren't getting"},{"speaker":"Unknown","startTime":1878.629,"endTime":1882.019,"body":"overloaded, especially like"},{"speaker":"Unknown","startTime":1878.629,"endTime":1882.019,"body":"people are really protective, I"},{"speaker":"Unknown","startTime":1882.019,"endTime":1887.239,"body":"guess. Oh, yeah. Okay. have"},{"speaker":"Unknown","startTime":1882.019,"endTime":1887.239,"body":"their email inbox? Heck, yeah."},{"speaker":"Unknown","startTime":1887.269,"endTime":1891.379,"body":"Because Because we all get so"},{"speaker":"Unknown","startTime":1887.269,"endTime":1891.379,"body":"many emails. And when someone"},{"speaker":"Unknown","startTime":1891.409,"endTime":1894.859,"body":"wants someone starts bombarding"},{"speaker":"Unknown","startTime":1891.409,"endTime":1894.859,"body":"us with emails, especially if"},{"speaker":"Unknown","startTime":1894.859,"endTime":1899.599,"body":"it's not something we're"},{"speaker":"Unknown","startTime":1894.859,"endTime":1899.599,"body":"interested in, like, Ah, no."},{"speaker":"Unknown","startTime":1901.43,"endTime":1906.05,"body":"But then, so the thing that bugs"},{"speaker":"Unknown","startTime":1901.43,"endTime":1906.05,"body":"me is, when you unsubscribe, you"},{"speaker":"Unknown","startTime":1906.05,"endTime":1909.77,"body":"think you're unsubscribing. But"},{"speaker":"Unknown","startTime":1906.05,"endTime":1909.77,"body":"then all sudden, yeah, but all"},{"speaker":"Unknown","startTime":1909.77,"endTime":1912.26,"body":"the sudden, you get another"},{"speaker":"Unknown","startTime":1909.77,"endTime":1912.26,"body":"email, like an hour later, and"},{"speaker":"Unknown","startTime":1912.26,"endTime":1914.45,"body":"you're like, I just"},{"speaker":"Unknown","startTime":1912.26,"endTime":1914.45,"body":"unsubscribed. What is happening?"},{"speaker":"Unknown","startTime":1914.96,"endTime":1919.94,"body":"Oh, apparently, I'm on all their"},{"speaker":"Unknown","startTime":1914.96,"endTime":1919.94,"body":"lists. I only subscribed or only"},{"speaker":"Unknown","startTime":1919.94,"endTime":1922.19,"body":"unsubscribe from that one list."},{"speaker":"Unknown","startTime":1919.94,"endTime":1922.19,"body":"So then"},{"speaker":"Unknown","startTime":1922.19,"endTime":1925.37,"body":"you got to go through the whole"},{"speaker":"Unknown","startTime":1922.19,"endTime":1925.37,"body":"exactly, because and most people"},{"speaker":"Unknown","startTime":1925.37,"endTime":1928.55,"body":"don't realize this in the back"},{"speaker":"Unknown","startTime":1925.37,"endTime":1928.55,"body":"end of a lot of email systems,"},{"speaker":"Unknown","startTime":1928.76,"endTime":1933.08,"body":"you can go, okay, as soon as"},{"speaker":"Unknown","startTime":1928.76,"endTime":1933.08,"body":"soon as someone subscribes to"},{"speaker":"Unknown","startTime":1933.08,"endTime":1937.37,"body":"this one thing, add them to the"},{"speaker":"Unknown","startTime":1933.08,"endTime":1937.37,"body":"30 other lists that I have as"},{"speaker":"Unknown","startTime":1937.37,"endTime":1943.97,"body":"well, that's so annoying. Yeah."},{"speaker":"Unknown","startTime":1937.37,"endTime":1943.97,"body":"So you know, and, you know, and"},{"speaker":"Unknown","startTime":1943.97,"endTime":1947.27,"body":"this is where we get into the"},{"speaker":"Unknown","startTime":1943.97,"endTime":1947.27,"body":"the ethics of stuff. Right?"},{"speaker":"Unknown","startTime":1947.3,"endTime":1947.69,"body":"Right."},{"speaker":"Unknown","startTime":1947.809,"endTime":1952.159,"body":"Well, and also educate yourself"},{"speaker":"Unknown","startTime":1947.809,"endTime":1952.159,"body":"learn how to actually use your"},{"speaker":"Unknown","startTime":1952.189,"endTime":1958.339,"body":"email system, we use Active"},{"speaker":"Unknown","startTime":1952.189,"endTime":1958.339,"body":"Campaign, which took me a while"},{"speaker":"Unknown","startTime":1958.339,"endTime":1961.519,"body":"to navigate, it really did,"},{"speaker":"Unknown","startTime":1958.339,"endTime":1961.519,"body":"because it's so robust, there's"},{"speaker":"Unknown","startTime":1961.519,"endTime":1965.179,"body":"so much going on. And it took me"},{"speaker":"Unknown","startTime":1961.519,"endTime":1965.179,"body":"a while, and there was some"},{"speaker":"Unknown","startTime":1965.179,"endTime":1965.839,"body":"trouble. Yeah."},{"speaker":"Unknown","startTime":1965.87,"endTime":1969.86,"body":"And, and I was telling you the"},{"speaker":"Unknown","startTime":1965.87,"endTime":1969.86,"body":"other day about, like, the crazy"},{"speaker":"Unknown","startTime":1969.86,"endTime":1974.96,"body":"stuff that you can do, which,"},{"speaker":"Unknown","startTime":1969.86,"endTime":1974.96,"body":"you know, we've we set up where"},{"speaker":"Unknown","startTime":1974.96,"endTime":1979.01,"body":"you can actually, just to give"},{"speaker":"Unknown","startTime":1974.96,"endTime":1979.01,"body":"an example of what we did is,"},{"speaker":"Unknown","startTime":1979.55,"endTime":1984.68,"body":"someone comes onto our email"},{"speaker":"Unknown","startTime":1979.55,"endTime":1984.68,"body":"list for the podcast, they get"},{"speaker":"Unknown","startTime":1984.71,"endTime":1991.07,"body":"sent, they get sent an email"},{"speaker":"Unknown","startTime":1984.71,"endTime":1991.07,"body":"with the link to download the"},{"speaker":"Unknown","startTime":1991.19,"endTime":1994.88,"body":"free PDF for the for our"},{"speaker":"Unknown","startTime":1991.19,"endTime":1994.88,"body":"resources that we use in our"},{"speaker":"Unknown","startTime":1994.88,"endTime":1998.27,"body":"business. And so that's"},{"speaker":"Unknown","startTime":1994.88,"endTime":1998.27,"body":"complete, like resource guide"},{"speaker":"Unknown","startTime":1998.36,"endTime":2002.5,"body":"that they get for free. But we"},{"speaker":"Unknown","startTime":1998.36,"endTime":2002.5,"body":"also add them to a Facebook"},{"speaker":"Unknown","startTime":2002.5,"endTime":2008.29,"body":"audience that says that moves"},{"speaker":"Unknown","startTime":2002.5,"endTime":2008.29,"body":"them to the next step toward the"},{"speaker":"Unknown","startTime":2008.32,"endTime":2010.48,"body":"where we want to take them in"},{"speaker":"Unknown","startTime":2008.32,"endTime":2010.48,"body":"the business and that Facebook"},{"speaker":"Unknown","startTime":2010.48,"endTime":2013.84,"body":"audience, it automatically gets"},{"speaker":"Unknown","startTime":2010.48,"endTime":2013.84,"body":"updated, and they're added or"},{"speaker":"Unknown","startTime":2013.84,"endTime":2017.89,"body":"removed based on where they end"},{"speaker":"Unknown","startTime":2013.84,"endTime":2017.89,"body":"up in our sales flow."},{"speaker":"Unknown","startTime":2018.19,"endTime":2022.03,"body":"Exactly. And you can it's all"},{"speaker":"Unknown","startTime":2018.19,"endTime":2022.03,"body":"community oriented, though, it's"},{"speaker":"Unknown","startTime":2022.03,"endTime":2025.48,"body":"not just one big seller"},{"speaker":"Unknown","startTime":2022.03,"endTime":2025.48,"body":"platform, it's get involved"},{"speaker":"Unknown","startTime":2025.93,"endTime":2026.47,"body":"here. Yeah."},{"speaker":"Unknown","startTime":2026.47,"endTime":2030.58,"body":"And we put them on, and we put"},{"speaker":"Unknown","startTime":2026.47,"endTime":2030.58,"body":"them on specific lists, with"},{"speaker":"Unknown","startTime":2030.61,"endTime":2035.29,"body":"within the within Active"},{"speaker":"Unknown","startTime":2030.61,"endTime":2035.29,"body":"Campaign, and within Facebook,"},{"speaker":"Unknown","startTime":2035.29,"endTime":2039.22,"body":"so that they're getting the"},{"speaker":"Unknown","startTime":2035.29,"endTime":2039.22,"body":"message for where they're at,"},{"speaker":"Unknown","startTime":2039.28,"endTime":2044.26,"body":"and not every message. And and"},{"speaker":"Unknown","startTime":2039.28,"endTime":2044.26,"body":"you're able to have a much more"},{"speaker":"Unknown","startTime":2044.26,"endTime":2048.91,"body":"effective communication and"},{"speaker":"Unknown","startTime":2044.26,"endTime":2048.91,"body":"relationship with people when"},{"speaker":"Unknown","startTime":2048.91,"endTime":2051.46,"body":"you're actually speaking to them"},{"speaker":"Unknown","startTime":2048.91,"endTime":2051.46,"body":"where, where they're at. Because"},{"speaker":"Unknown","startTime":2051.46,"endTime":2056.71,"body":"if someone is just starting"},{"speaker":"Unknown","startTime":2051.46,"endTime":2056.71,"body":"their business, and you go, No,"},{"speaker":"Unknown","startTime":2056.74,"endTime":2060.7,"body":"here's my $25,000 mastermind for"},{"speaker":"Unknown","startTime":2056.74,"endTime":2060.7,"body":"people who make a million"},{"speaker":"Unknown","startTime":2060.7,"endTime":2064.09,"body":"dollars a year or more. They're"},{"speaker":"Unknown","startTime":2060.7,"endTime":2064.09,"body":"like, I love that, but I'm not"},{"speaker":"Unknown","startTime":2064.09,"endTime":2065.92,"body":"there. It's not relevant to"},{"speaker":"Unknown","startTime":2064.09,"endTime":2065.92,"body":"them."},{"speaker":"Unknown","startTime":2065.95,"endTime":2067.18,"body":"Mm hmm. Exactly."},{"speaker":"Unknown","startTime":2067.27,"endTime":2070.48,"body":"Yep. So you don't need to be"},{"speaker":"Unknown","startTime":2067.27,"endTime":2070.48,"body":"pitching that to someone who"},{"speaker":"Unknown","startTime":2071.35,"endTime":2074.05,"body":"they just want to make their"},{"speaker":"Unknown","startTime":2071.35,"endTime":2074.05,"body":"first thousand dollars online,"},{"speaker":"Unknown","startTime":2074.08,"endTime":2078.04,"body":"you know, you approach it"},{"speaker":"Unknown","startTime":2074.08,"endTime":2078.04,"body":"differently, is what I'm saying."},{"speaker":"Unknown","startTime":2078.04,"endTime":2082.42,"body":"And then you you segment people,"},{"speaker":"Unknown","startTime":2078.04,"endTime":2082.42,"body":"and then you have it allows you"},{"speaker":"Unknown","startTime":2082.42,"endTime":2087.34,"body":"to have a that more effective"},{"speaker":"Unknown","startTime":2082.42,"endTime":2087.34,"body":"communication and, and they they"},{"speaker":"Unknown","startTime":2087.37,"endTime":2090.97,"body":"appreciate it more because"},{"speaker":"Unknown","startTime":2087.37,"endTime":2090.97,"body":"they're not getting bombarded"},{"speaker":"Unknown","startTime":2090.97,"endTime":2092.5,"body":"with stuff that isn't relevant"},{"speaker":"Unknown","startTime":2090.97,"endTime":2092.5,"body":"to them."},{"speaker":"Unknown","startTime":2092.89,"endTime":2095.32,"body":"Well, and for the bottom line is"},{"speaker":"Unknown","startTime":2092.89,"endTime":2095.32,"body":"the business owner and the"},{"speaker":"Unknown","startTime":2095.32,"endTime":2099.85,"body":"marketer you're not wasting"},{"speaker":"Unknown","startTime":2095.32,"endTime":2099.85,"body":"valuable funds you you can have"},{"speaker":"Unknown","startTime":2099.85,"endTime":2102.31,"body":"more Educated discussion with"},{"speaker":"Unknown","startTime":2099.85,"endTime":2102.31,"body":"your team about where to"},{"speaker":"Unknown","startTime":2102.31,"endTime":2104.71,"body":"allocate those funds, right?"},{"speaker":"Unknown","startTime":2102.31,"endTime":2104.71,"body":"Because if you're running"},{"speaker":"Unknown","startTime":2104.71,"endTime":2108.85,"body":"campaigns that are too broad,"},{"speaker":"Unknown","startTime":2104.71,"endTime":2108.85,"body":"it's a waste of money. And then"},{"speaker":"Unknown","startTime":2108.85,"endTime":2110.95,"body":"it gets flagged, people don't"},{"speaker":"Unknown","startTime":2108.85,"endTime":2110.95,"body":"want to see it. It's like a"},{"speaker":"Unknown","startTime":2110.95,"endTime":2115.18,"body":"whole issue. So yeah, doing"},{"speaker":"Unknown","startTime":2110.95,"endTime":2115.18,"body":"doing the segmentation process"},{"speaker":"Unknown","startTime":2115.18,"endTime":2122.29,"body":"and funneling people through a"},{"speaker":"Unknown","startTime":2115.18,"endTime":2122.29,"body":"strong and encouraging CTA, they"},{"speaker":"Unknown","startTime":2122.29,"endTime":2125.44,"body":"get the free resource and then"},{"speaker":"Unknown","startTime":2122.29,"endTime":2125.44,"body":"inviting them into a community."},{"speaker":"Unknown","startTime":2126.52,"endTime":2129.49,"body":"That's a really wise way of"},{"speaker":"Unknown","startTime":2126.52,"endTime":2129.49,"body":"doing it, which is why we've"},{"speaker":"Unknown","startTime":2129.49,"endTime":2130.6,"body":"done that for all the view."},{"speaker":"Unknown","startTime":2132.73,"endTime":2136.09,"body":"Alright, so calls to action,"},{"speaker":"Unknown","startTime":2132.73,"endTime":2136.09,"body":"what what else? Can we talk"},{"speaker":"Unknown","startTime":2136.09,"endTime":2137.17,"body":"about on calls to action?"},{"speaker":"Unknown","startTime":2137.2,"endTime":2141.13,"body":"So another thing that comes to"},{"speaker":"Unknown","startTime":2137.2,"endTime":2141.13,"body":"mind is when you're developing"},{"speaker":"Unknown","startTime":2141.13,"endTime":2145.51,"body":"strong CTAs is to use language"},{"speaker":"Unknown","startTime":2141.13,"endTime":2145.51,"body":"that can provoke emotion or"},{"speaker":"Unknown","startTime":2145.51,"endTime":2149.2,"body":"enthusiasm. So if you can"},{"speaker":"Unknown","startTime":2145.51,"endTime":2149.2,"body":"immediately get someone excited"},{"speaker":"Unknown","startTime":2149.2,"endTime":2152.65,"body":"where they were like, yes, like,"},{"speaker":"Unknown","startTime":2149.2,"endTime":2152.65,"body":"create a call to action, that's"},{"speaker":"Unknown","startTime":2152.65,"endTime":2157.84,"body":"a no brainer. It should be a no"},{"speaker":"Unknown","startTime":2152.65,"endTime":2157.84,"body":"brainer if you're designing it"},{"speaker":"Unknown","startTime":2157.84,"endTime":2159.88,"body":"for your target demographic."},{"speaker":"Unknown","startTime":2160.24,"endTime":2162.79,"body":"Okay, can you give me example of"},{"speaker":"Unknown","startTime":2160.24,"endTime":2162.79,"body":"what a no brainer? Yeah, so"},{"speaker":"Unknown","startTime":2162.82,"endTime":2165.85,"body":"a no brainer would be like,"},{"speaker":"Unknown","startTime":2162.82,"endTime":2165.85,"body":"Okay, if I'm really interested"},{"speaker":"Unknown","startTime":2165.88,"endTime":2168.76,"body":"in getting my dog trained, I"},{"speaker":"Unknown","startTime":2165.88,"endTime":2168.76,"body":"don't have a dog but if I had a"},{"speaker":"Unknown","startTime":2168.76,"endTime":2171.37,"body":"dog, And he and I need puppy"},{"speaker":"Unknown","startTime":2168.76,"endTime":2171.37,"body":"training, right, and let's say"},{"speaker":"Unknown","startTime":2171.37,"endTime":2174.73,"body":"my puppies leaving accents all"},{"speaker":"Unknown","startTime":2171.37,"endTime":2174.73,"body":"over the house, and it needs to"},{"speaker":"Unknown","startTime":2174.73,"endTime":2178.93,"body":"be potty trained. Okay, so maybe"},{"speaker":"Unknown","startTime":2174.73,"endTime":2178.93,"body":"a strong CTA that I would want"},{"speaker":"Unknown","startTime":2178.93,"endTime":2184.96,"body":"to opt in for would be get the"},{"speaker":"Unknown","startTime":2178.93,"endTime":2184.96,"body":"top three tips for potty"},{"speaker":"Unknown","startTime":2184.96,"endTime":2189.73,"body":"training your puppy today, see"},{"speaker":"Unknown","startTime":2184.96,"endTime":2189.73,"body":"results tomorrow. Something like"},{"speaker":"Unknown","startTime":2189.73,"endTime":2194.32,"body":"that, where it's like, really"},{"speaker":"Unknown","startTime":2189.73,"endTime":2194.32,"body":"exciting, no brainer. My puppies"},{"speaker":"Unknown","startTime":2194.32,"endTime":2198.82,"body":"peeing everywhere I need help"},{"speaker":"Unknown","startTime":2194.32,"endTime":2198.82,"body":"now own it's free score, you"},{"speaker":"Unknown","startTime":2198.82,"endTime":2202.0,"body":"know, and then through there,"},{"speaker":"Unknown","startTime":2198.82,"endTime":2202.0,"body":"you can lead them into Hey, need"},{"speaker":"Unknown","startTime":2202.0,"endTime":2206.11,"body":"some tips on how to training for"},{"speaker":"Unknown","startTime":2202.0,"endTime":2206.11,"body":"not biting or, you know, so"},{"speaker":"Unknown","startTime":2206.14,"endTime":2209.29,"body":"that's a no brainer. I would say"},{"speaker":"Unknown","startTime":2206.14,"endTime":2209.29,"body":"to Don't be afraid to get a"},{"speaker":"Unknown","startTime":2209.29,"endTime":2213.64,"body":"little creative. Like it's it's"},{"speaker":"Unknown","startTime":2209.29,"endTime":2213.64,"body":"okay to be witty if that's your"},{"speaker":"Unknown","startTime":2213.64,"endTime":2217.15,"body":"target demographic, like with"},{"speaker":"Unknown","startTime":2213.64,"endTime":2217.15,"body":"the forever yours stuff, right"},{"speaker":"Unknown","startTime":2217.15,"endTime":2221.41,"body":"and i if you don't know our run"},{"speaker":"Unknown","startTime":2217.15,"endTime":2221.41,"body":"a band called forever yours. And"},{"speaker":"Unknown","startTime":2221.41,"endTime":2226.03,"body":"we used a lot of witty, engaging"},{"speaker":"Unknown","startTime":2221.41,"endTime":2226.03,"body":"fun language and it really"},{"speaker":"Unknown","startTime":2226.03,"endTime":2229.54,"body":"captured our target demographic."},{"speaker":"Unknown","startTime":2226.03,"endTime":2229.54,"body":"For example, the word awesome"},{"speaker":"Unknown","startTime":2229.57,"endTime":2232.75,"body":"was like an every headline we"},{"speaker":"Unknown","startTime":2229.57,"endTime":2232.75,"body":"use, like how to be awesome it."},{"speaker":"Unknown","startTime":2232.99,"endTime":2235.39,"body":"I think we would have an episode"},{"speaker":"Unknown","startTime":2232.99,"endTime":2235.39,"body":"for this one how to be awesome"},{"speaker":"Unknown","startTime":2235.39,"endTime":2238.48,"body":"at anything in five minutes,"},{"speaker":"Unknown","startTime":2235.39,"endTime":2238.48,"body":"right? Yeah. check that one out."},{"speaker":"Unknown","startTime":2238.48,"endTime":2240.91,"body":"That's a super cool episode. So"},{"speaker":"Unknown","startTime":2238.48,"endTime":2240.91,"body":"all I'm saying is don't be"},{"speaker":"Unknown","startTime":2240.91,"endTime":2245.77,"body":"afraid to really put your flavor"},{"speaker":"Unknown","startTime":2240.91,"endTime":2245.77,"body":"on it. If you if you have some"},{"speaker":"Unknown","startTime":2245.77,"endTime":2249.82,"body":"wit going on with your brand."},{"speaker":"Unknown","startTime":2245.77,"endTime":2249.82,"body":"Use it. It doesn't have to be"},{"speaker":"Unknown","startTime":2249.88,"endTime":2252.43,"body":"hyper professional all the time."},{"speaker":"Unknown","startTime":2249.88,"endTime":2252.43,"body":"If that's not the realm you're"},{"speaker":"Unknown","startTime":2252.43,"endTime":2255.31,"body":"in something else I've noticed"},{"speaker":"Unknown","startTime":2252.43,"endTime":2255.31,"body":"that's been really powerful for"},{"speaker":"Unknown","startTime":2255.31,"endTime":2258.76,"body":"my marketing, and Rory, you do"},{"speaker":"Unknown","startTime":2255.31,"endTime":2258.76,"body":"this as well is when we use"},{"speaker":"Unknown","startTime":2258.76,"endTime":2267.31,"body":"numbers. So if we're able to say"},{"speaker":"Unknown","startTime":2258.76,"endTime":2267.31,"body":"how I saved $4,000 a month by"},{"speaker":"Unknown","startTime":2267.34,"endTime":2270.49,"body":"doing this one thing, why want"},{"speaker":"Unknown","startTime":2267.34,"endTime":2270.49,"body":"to know what that is? You know,"},{"speaker":"Unknown","startTime":2270.49,"endTime":2274.27,"body":"what's that one thing? So"},{"speaker":"Unknown","startTime":2270.49,"endTime":2274.27,"body":"anytime it's like a curiosity is"},{"speaker":"Unknown","startTime":2274.27,"endTime":2278.59,"body":"turned on? That can be a really"},{"speaker":"Unknown","startTime":2274.27,"endTime":2278.59,"body":"good CTA too. So learn how to do"},{"speaker":"Unknown","startTime":2278.59,"endTime":2282.67,"body":"this, grab my guide now."},{"speaker":"Unknown","startTime":2278.59,"endTime":2282.67,"body":"Something like that. Asking"},{"speaker":"Unknown","startTime":2282.67,"endTime":2284.89,"body":"questions for a CTA can be good,"},{"speaker":"Unknown","startTime":2282.67,"endTime":2284.89,"body":"too."},{"speaker":"Unknown","startTime":2285.67,"endTime":2288.91,"body":"Yeah, there are my money saving"},{"speaker":"Unknown","startTime":2285.67,"endTime":2288.91,"body":"guide right now. Exactly."},{"speaker":"Unknown","startTime":2289.72,"endTime":2292.9,"body":"There you go. Yeah, perfect."},{"speaker":"Unknown","startTime":2289.72,"endTime":2292.9,"body":"Yeah. Simple, simple to the"},{"speaker":"Unknown","startTime":2292.9,"endTime":2297.7,"body":"point, learn my number one"},{"speaker":"Unknown","startTime":2292.9,"endTime":2297.7,"body":"secret to business growth. You"},{"speaker":"Unknown","startTime":2297.7,"endTime":2301.3,"body":"know, learn, learn how to do"},{"speaker":"Unknown","startTime":2297.7,"endTime":2301.3,"body":"this, learn how to do that."},{"speaker":"Unknown","startTime":2301.33,"endTime":2307.09,"body":"Yeah, the number one phrase"},{"speaker":"Unknown","startTime":2301.33,"endTime":2307.09,"body":"right now on Google is how to"},{"speaker":"Unknown","startTime":2307.54,"endTime":2310.48,"body":"blink. Everyone right now is at"},{"speaker":"Unknown","startTime":2307.54,"endTime":2310.48,"body":"home, and they're wanting to"},{"speaker":"Unknown","startTime":2310.48,"endTime":2314.68,"body":"learn how to do something. So"},{"speaker":"Unknown","startTime":2310.48,"endTime":2314.68,"body":"too, as well. YouTube as well,"},{"speaker":"Unknown","startTime":2314.68,"endTime":2319.27,"body":"right. So how to do what how to"},{"speaker":"Unknown","startTime":2314.68,"endTime":2319.27,"body":"make money from home, how to"},{"speaker":"Unknown","startTime":2319.3,"endTime":2322.12,"body":"design the perfect office space,"},{"speaker":"Unknown","startTime":2319.3,"endTime":2322.12,"body":"how to do whatever it is,"},{"speaker":"Unknown","startTime":2322.12,"endTime":2326.5,"body":"whatever your your niches,"},{"speaker":"Unknown","startTime":2322.12,"endTime":2326.5,"body":"anytime you could do how to and"},{"speaker":"Unknown","startTime":2326.5,"endTime":2328.72,"body":"then provide value is really"},{"speaker":"Unknown","startTime":2326.5,"endTime":2328.72,"body":"good. So"},{"speaker":"Unknown","startTime":2329.29,"endTime":2334.15,"body":"yeah, and keeping it simple."},{"speaker":"Unknown","startTime":2329.29,"endTime":2334.15,"body":"Don't say, you know, how to"},{"speaker":"Unknown","startTime":2334.15,"endTime":2339.37,"body":"utilize 107 different ways to,"},{"speaker":"Unknown","startTime":2334.15,"endTime":2339.37,"body":"you know, save money with your"},{"speaker":"Unknown","startTime":2339.37,"endTime":2342.22,"body":"online banking. It's like, No,"},{"speaker":"Unknown","startTime":2339.37,"endTime":2342.22,"body":"no, no,"},{"speaker":"Unknown","startTime":2342.37,"endTime":2346.84,"body":"I hate the Hundred and One ways"},{"speaker":"Unknown","startTime":2342.37,"endTime":2346.84,"body":"to just, yeah, the top three, I"},{"speaker":"Unknown","startTime":2346.84,"endTime":2347.47,"body":"don't want to"},{"speaker":"Unknown","startTime":2348.459,"endTime":2351.279,"body":"keep it simple. People don't"},{"speaker":"Unknown","startTime":2348.459,"endTime":2351.279,"body":"have the attention span. Yeah,"},{"speaker":"Unknown","startTime":2351.309,"endTime":2355.149,"body":"101 ways stuff worked 30 years"},{"speaker":"Unknown","startTime":2351.309,"endTime":2355.149,"body":"ago, when no one else had"},{"speaker":"Unknown","startTime":2355.149,"endTime":2359.379,"body":"anything to do. Right? Compared"},{"speaker":"Unknown","startTime":2355.149,"endTime":2359.379,"body":"to now and we're getting"},{"speaker":"Unknown","startTime":2359.409,"endTime":2362.349,"body":"overloaded, right? And you were"},{"speaker":"Unknown","startTime":2359.409,"endTime":2362.349,"body":"getting it in a book format. And"},{"speaker":"Unknown","startTime":2362.619,"endTime":2364.989,"body":"you would you would read the"},{"speaker":"Unknown","startTime":2362.619,"endTime":2364.989,"body":"book, and you'd be like, okay,"},{"speaker":"Unknown","startTime":2364.989,"endTime":2367.089,"body":"yeah, there's a lot of great"},{"speaker":"Unknown","startTime":2364.989,"endTime":2367.089,"body":"information in here. And I can"},{"speaker":"Unknown","startTime":2367.089,"endTime":2370.539,"body":"skim the table contents and"},{"speaker":"Unknown","startTime":2367.089,"endTime":2370.539,"body":"choose the one that the ones"},{"speaker":"Unknown","startTime":2370.539,"endTime":2373.089,"body":"that apply to me, aren't even"},{"speaker":"Unknown","startTime":2370.539,"endTime":2373.089,"body":"going to do that. Now. They're"},{"speaker":"Unknown","startTime":2373.209,"endTime":2376.209,"body":"going to skim the table of"},{"speaker":"Unknown","startTime":2373.209,"endTime":2376.209,"body":"contents, because they're,"},{"speaker":"Unknown","startTime":2376.959,"endTime":2379.809,"body":"they're too busy. Too many"},{"speaker":"Unknown","startTime":2376.959,"endTime":2379.809,"body":"things are going on. There's so"},{"speaker":"Unknown","startTime":2379.809,"endTime":2382.989,"body":"much information out there. So"},{"speaker":"Unknown","startTime":2379.809,"endTime":2382.989,"body":"the things that are enticing are"},{"speaker":"Unknown","startTime":2382.989,"endTime":2386.259,"body":"like 135, sometimes seven,"},{"speaker":"Unknown","startTime":2386.349,"endTime":2389.109,"body":"the seven was hanging out with"},{"speaker":"Unknown","startTime":2386.349,"endTime":2389.109,"body":"the blueprint. It's like my"},{"speaker":"Unknown","startTime":2389.109,"endTime":2392.379,"body":"seven steps to love love love"},{"speaker":"Unknown","startTime":2389.109,"endTime":2392.379,"body":"blueprint. That was like a"},{"speaker":"Unknown","startTime":2392.379,"endTime":2396.009,"body":"really popular title like a year"},{"speaker":"Unknown","startTime":2392.379,"endTime":2396.009,"body":"or two ago. I haven't seen a lot"},{"speaker":"Unknown","startTime":2396.009,"endTime":2396.969,"body":"of that recently, though."},{"speaker":"Unknown","startTime":2397.329,"endTime":2400.539,"body":"No, it's getting smaller and"},{"speaker":"Unknown","startTime":2397.329,"endTime":2400.539,"body":"smaller. Yeah, yeah. And that's"},{"speaker":"Unknown","startTime":2400.539,"endTime":2405.159,"body":"why we focus on the one thing as"},{"speaker":"Unknown","startTime":2400.539,"endTime":2405.159,"body":"much as possible, because"},{"speaker":"Unknown","startTime":2405.159,"endTime":2408.579,"body":"people, people just want to know"},{"speaker":"Unknown","startTime":2405.159,"endTime":2408.579,"body":"what they want to know, this is"},{"speaker":"Unknown","startTime":2408.639,"endTime":2411.969,"body":"going back to the psychology"},{"speaker":"Unknown","startTime":2408.639,"endTime":2411.969,"body":"stuff, they want to know, the"},{"speaker":"Unknown","startTime":2411.999,"endTime":2415.119,"body":"simplest and most effective way"},{"speaker":"Unknown","startTime":2411.999,"endTime":2415.119,"body":"to do something that where"},{"speaker":"Unknown","startTime":2415.119,"endTime":2418.269,"body":"they're going to get a result"},{"speaker":"Unknown","startTime":2415.119,"endTime":2418.269,"body":"right away. Mm hmm. That is it."},{"speaker":"Unknown","startTime":2418.479,"endTime":2421.989,"body":"Like, everyone has that mindset,"},{"speaker":"Unknown","startTime":2418.479,"endTime":2421.989,"body":"and it's ingrained in us. We"},{"speaker":"Unknown","startTime":2421.989,"endTime":2426.519,"body":"don't want to do 100 things."},{"speaker":"Unknown","startTime":2421.989,"endTime":2426.519,"body":"Hmm. And we don't want to spend"},{"speaker":"Unknown","startTime":2426.519,"endTime":2430.629,"body":"20 years learning how to do"},{"speaker":"Unknown","startTime":2426.519,"endTime":2430.629,"body":"something, we just want the most"},{"speaker":"Unknown","startTime":2430.629,"endTime":2432.639,"body":"effective thing where I can get"},{"speaker":"Unknown","startTime":2430.629,"endTime":2432.639,"body":"a result today,"},{"speaker":"Unknown","startTime":2432.91,"endTime":2434.5,"body":"kit in my brain."},{"speaker":"Unknown","startTime":2435.43,"endTime":2438.73,"body":"Give me all the knowledge. Yeah."},{"speaker":"Unknown","startTime":2435.43,"endTime":2438.73,"body":"And then if it's something"},{"speaker":"Unknown","startTime":2438.73,"endTime":2442.39,"body":"that's interesting, then you go,"},{"speaker":"Unknown","startTime":2438.73,"endTime":2442.39,"body":"okay, there's something here."},{"speaker":"Unknown","startTime":2442.9,"endTime":2445.63,"body":"And I know there's more to it,"},{"speaker":"Unknown","startTime":2442.9,"endTime":2445.63,"body":"and I want to learn more."},{"speaker":"Unknown","startTime":2446.02,"endTime":2449.47,"body":"Exactly, that's it, but you have"},{"speaker":"Unknown","startTime":2446.02,"endTime":2449.47,"body":"to hook them in. And that's,"},{"speaker":"Unknown","startTime":2449.68,"endTime":2453.28,"body":"that's where strong calls to"},{"speaker":"Unknown","startTime":2449.68,"endTime":2453.28,"body":"action come in. Because they"},{"speaker":"Unknown","startTime":2453.31,"endTime":2458.14,"body":"allow that hook that you have"},{"speaker":"Unknown","startTime":2453.31,"endTime":2458.14,"body":"to, to for them to take action"},{"speaker":"Unknown","startTime":2458.14,"endTime":2461.71,"body":"on it and to get it. So then"},{"speaker":"Unknown","startTime":2458.14,"endTime":2461.71,"body":"then you say, Okay, well, you"},{"speaker":"Unknown","startTime":2461.71,"endTime":2465.37,"body":"know, grab, grab this guy, grab"},{"speaker":"Unknown","startTime":2461.71,"endTime":2465.37,"body":"this book, grab this, whatever"},{"speaker":"Unknown","startTime":2465.37,"endTime":2469.09,"body":"it is. I'm using grab as an"},{"speaker":"Unknown","startTime":2465.37,"endTime":2469.09,"body":"example. But that's not the only"},{"speaker":"Unknown","startTime":2469.09,"endTime":2474.04,"body":"example. Yeah. Because that, you"},{"speaker":"Unknown","startTime":2469.09,"endTime":2474.04,"body":"know, if everyone starts saying"},{"speaker":"Unknown","startTime":2474.04,"endTime":2477.67,"body":"grab, then it becomes less"},{"speaker":"Unknown","startTime":2474.04,"endTime":2477.67,"body":"effective. That's just how"},{"speaker":"Unknown","startTime":2477.67,"endTime":2483.22,"body":"marketing goes. It's what it is."},{"speaker":"Unknown","startTime":2477.67,"endTime":2483.22,"body":"Right? As you know, right now,"},{"speaker":"Unknown","startTime":2483.25,"endTime":2486.46,"body":"it's been working. But it's not"},{"speaker":"Unknown","startTime":2483.25,"endTime":2486.46,"body":"the only thing that works. Hmm."},{"speaker":"Unknown","startTime":2486.97,"endTime":2489.82,"body":"So you know, and and it's gonna"},{"speaker":"Unknown","startTime":2486.97,"endTime":2489.82,"body":"work for different audiences as"},{"speaker":"Unknown","startTime":2489.82,"endTime":2492.46,"body":"well. So you have to test these"},{"speaker":"Unknown","startTime":2489.82,"endTime":2492.46,"body":"things. You can't just say, I'm"},{"speaker":"Unknown","startTime":2492.46,"endTime":2495.13,"body":"only going to say grab, I'm only"},{"speaker":"Unknown","startTime":2492.46,"endTime":2495.13,"body":"going to say get, I'm only going"},{"speaker":"Unknown","startTime":2495.13,"endTime":2499.42,"body":"to say, you know, download now."},{"speaker":"Unknown","startTime":2495.13,"endTime":2499.42,"body":"try out different calls to"},{"speaker":"Unknown","startTime":2499.42,"endTime":2503.02,"body":"action and split test and see"},{"speaker":"Unknown","startTime":2499.42,"endTime":2503.02,"body":"which one's worked better. I'm"},{"speaker":"Unknown","startTime":2503.02,"endTime":2503.38,"body":"so"},{"speaker":"Unknown","startTime":2503.38,"endTime":2505.51,"body":"glad you brought that up. And I"},{"speaker":"Unknown","startTime":2503.38,"endTime":2505.51,"body":"can't believe I didn't mention"},{"speaker":"Unknown","startTime":2505.51,"endTime":2510.52,"body":"that before. Where Yes, calls to"},{"speaker":"Unknown","startTime":2505.51,"endTime":2510.52,"body":"action are great. But you have"},{"speaker":"Unknown","startTime":2510.52,"endTime":2514.42,"body":"to test them out. Just like Rory"},{"speaker":"Unknown","startTime":2510.52,"endTime":2514.42,"body":"said, split testing is he huge,"},{"speaker":"Unknown","startTime":2514.45,"endTime":2518.41,"body":"huge. On the back end of just"},{"speaker":"Unknown","startTime":2514.45,"endTime":2518.41,"body":"about every single one of the"},{"speaker":"Unknown","startTime":2518.41,"endTime":2521.98,"body":"websites I've ever built has"},{"speaker":"Unknown","startTime":2518.41,"endTime":2521.98,"body":"split testing language, just so"},{"speaker":"Unknown","startTime":2521.98,"endTime":2524.5,"body":"we know what works best. Same"},{"speaker":"Unknown","startTime":2521.98,"endTime":2524.5,"body":"thing with the ads that I've"},{"speaker":"Unknown","startTime":2524.5,"endTime":2528.64,"body":"ever built, you know, have like"},{"speaker":"Unknown","startTime":2524.5,"endTime":2528.64,"body":"30 have the exact same ad like"},{"speaker":"Unknown","startTime":2528.67,"endTime":2532.33,"body":"image, but then the copy will be"},{"speaker":"Unknown","startTime":2528.67,"endTime":2532.33,"body":"completely different. Because we"},{"speaker":"Unknown","startTime":2532.33,"endTime":2535.42,"body":"know, hey, that image performs"},{"speaker":"Unknown","startTime":2532.33,"endTime":2535.42,"body":"really well. But what if we"},{"speaker":"Unknown","startTime":2535.42,"endTime":2539.26,"body":"tweak the copy a little bit, and"},{"speaker":"Unknown","startTime":2535.42,"endTime":2539.26,"body":"one month one might work over"},{"speaker":"Unknown","startTime":2539.26,"endTime":2541.84,"body":"the other. And that's just I"},{"speaker":"Unknown","startTime":2539.26,"endTime":2541.84,"body":"think that's what makes"},{"speaker":"Unknown","startTime":2541.87,"endTime":2545.29,"body":"marketing so fun. And I think"},{"speaker":"Unknown","startTime":2541.87,"endTime":2545.29,"body":"that's what a lot of people"},{"speaker":"Unknown","startTime":2545.29,"endTime":2548.53,"body":"don't understand about why I get"},{"speaker":"Unknown","startTime":2545.29,"endTime":2548.53,"body":"so excited about marketing is"},{"speaker":"Unknown","startTime":2548.53,"endTime":2551.77,"body":"the big picture. Because it's"},{"speaker":"Unknown","startTime":2548.53,"endTime":2551.77,"body":"constantly evolving. It's"},{"speaker":"Unknown","startTime":2551.77,"endTime":2555.91,"body":"constantly changing. And it's"},{"speaker":"Unknown","startTime":2551.77,"endTime":2555.91,"body":"fun to be the first it's"},{"speaker":"Unknown","startTime":2555.91,"endTime":2558.37,"body":"something where it's like this"},{"speaker":"Unknown","startTime":2555.91,"endTime":2558.37,"body":"is working really well jump on"},{"speaker":"Unknown","startTime":2558.37,"endTime":2562.24,"body":"it now. And maybe it's great for"},{"speaker":"Unknown","startTime":2558.37,"endTime":2562.24,"body":"like a week, like score. And"},{"speaker":"Unknown","startTime":2562.24,"endTime":2565.18,"body":"then you have to figure out the"},{"speaker":"Unknown","startTime":2562.24,"endTime":2565.18,"body":"next thing. So don't lose heart."},{"speaker":"Unknown","startTime":2565.24,"endTime":2567.91,"body":"If something didn't work the"},{"speaker":"Unknown","startTime":2565.24,"endTime":2567.91,"body":"first time, you just have to"},{"speaker":"Unknown","startTime":2567.91,"endTime":2572.92,"body":"keep retooling and reshaping and"},{"speaker":"Unknown","startTime":2567.91,"endTime":2572.92,"body":"trying other things. If you have"},{"speaker":"Unknown","startTime":2573.13,"endTime":2576.31,"body":"a built a relationship with your"},{"speaker":"Unknown","startTime":2573.13,"endTime":2576.31,"body":"audience, and you have an email"},{"speaker":"Unknown","startTime":2576.31,"endTime":2579.28,"body":"list, send out a survey to them"},{"speaker":"Unknown","startTime":2576.31,"endTime":2579.28,"body":"and say, What are you guys"},{"speaker":"Unknown","startTime":2579.28,"endTime":2585.01,"body":"looking for? If, if maybe you're"},{"speaker":"Unknown","startTime":2579.28,"endTime":2585.01,"body":"looking to do a new course or"},{"speaker":"Unknown","startTime":2585.04,"endTime":2587.8,"body":"something, right? Like you don't"},{"speaker":"Unknown","startTime":2585.04,"endTime":2587.8,"body":"have to go back and reinvent the"},{"speaker":"Unknown","startTime":2587.8,"endTime":2591.91,"body":"wheel, you can ask your target"},{"speaker":"Unknown","startTime":2587.8,"endTime":2591.91,"body":"audience what they need. There's"},{"speaker":"Unknown","startTime":2591.91,"endTime":2594.28,"body":"a lot I seen a lot of marketers"},{"speaker":"Unknown","startTime":2591.91,"endTime":2594.28,"body":"do that right now. And there's"},{"speaker":"Unknown","startTime":2594.28,"endTime":2596.95,"body":"no shame in that, like, Look,"},{"speaker":"Unknown","startTime":2594.28,"endTime":2596.95,"body":"I'm not gonna waste my time or"},{"speaker":"Unknown","startTime":2596.95,"endTime":2600.4,"body":"your time, what do you want from"},{"speaker":"Unknown","startTime":2596.95,"endTime":2600.4,"body":"me? Tell me what you need, and"},{"speaker":"Unknown","startTime":2600.4,"endTime":2603.73,"body":"then create something for them."},{"speaker":"Unknown","startTime":2600.4,"endTime":2603.73,"body":"So that's that's one one way of"},{"speaker":"Unknown","startTime":2603.79,"endTime":2604.81,"body":"going about things."},{"speaker":"Unknown","startTime":2604.84,"endTime":2608.17,"body":"Yeah. And if you don't already"},{"speaker":"Unknown","startTime":2604.84,"endTime":2608.17,"body":"have an audience to do that,"},{"speaker":"Unknown","startTime":2608.35,"endTime":2613.48,"body":"like, you have to do some"},{"speaker":"Unknown","startTime":2608.35,"endTime":2613.48,"body":"research. Mm hmm. And and look"},{"speaker":"Unknown","startTime":2613.51,"endTime":2616.15,"body":"and you're gonna you're gonna"},{"speaker":"Unknown","startTime":2613.51,"endTime":2616.15,"body":"look in Facebook groups that are"},{"speaker":"Unknown","startTime":2616.15,"endTime":2620.05,"body":"on the topic that you that your"},{"speaker":"Unknown","startTime":2616.15,"endTime":2620.05,"body":"business is about. You're gonna"},{"speaker":"Unknown","startTime":2620.05,"endTime":2626.98,"body":"look at a cura you're gonna look"},{"speaker":"Unknown","startTime":2620.05,"endTime":2626.98,"body":"at YouTube comments, you're"},{"speaker":"Unknown","startTime":2626.98,"endTime":2631.12,"body":"gonna look you know, a video"},{"speaker":"Unknown","startTime":2626.98,"endTime":2631.12,"body":"like a videos that are maybe"},{"speaker":"Unknown","startTime":2631.12,"endTime":2634.45,"body":"someone that's really well known"},{"speaker":"Unknown","startTime":2631.12,"endTime":2634.45,"body":"in your audience, maybe they're"},{"speaker":"Unknown","startTime":2634.45,"endTime":2639.94,"body":"not delivering something, book"},{"speaker":"Unknown","startTime":2634.45,"endTime":2639.94,"body":"reviews of big books that are"},{"speaker":"Unknown","startTime":2639.94,"endTime":2642.55,"body":"you know, you're in your market"},{"speaker":"Unknown","startTime":2639.94,"endTime":2642.55,"body":"and you you find things and you"},{"speaker":"Unknown","startTime":2642.55,"endTime":2645.1,"body":"go, man, you know, they there's"},{"speaker":"Unknown","startTime":2642.55,"endTime":2645.1,"body":"some really great information"},{"speaker":"Unknown","startTime":2645.1,"endTime":2648.1,"body":"about this, but I'm like, so"},{"speaker":"Unknown","startTime":2645.1,"endTime":2648.1,"body":"stuck on this other thing, and"},{"speaker":"Unknown","startTime":2648.1,"endTime":2650.86,"body":"they didn't answer it and you"},{"speaker":"Unknown","startTime":2648.1,"endTime":2650.86,"body":"start to see commonalities, and"},{"speaker":"Unknown","startTime":2650.86,"endTime":2653.26,"body":"you go, Okay, well, there's"},{"speaker":"Unknown","startTime":2650.86,"endTime":2653.26,"body":"enough people hear that are"},{"speaker":"Unknown","startTime":2653.26,"endTime":2657.7,"body":"saying the exact same thing, or"},{"speaker":"Unknown","startTime":2653.26,"endTime":2657.7,"body":"very close to it. And that's how"},{"speaker":"Unknown","startTime":2657.7,"endTime":2661.27,"body":"you you find markets that"},{"speaker":"Unknown","startTime":2657.7,"endTime":2661.27,"body":"there's, there's something out"},{"speaker":"Unknown","startTime":2661.27,"endTime":2663.64,"body":"there and then you do your"},{"speaker":"Unknown","startTime":2661.27,"endTime":2663.64,"body":"research and go Okay, well, is"},{"speaker":"Unknown","startTime":2663.64,"endTime":2666.91,"body":"there something that already is"},{"speaker":"Unknown","startTime":2663.64,"endTime":2666.91,"body":"out there? And if not great?"},{"speaker":"Unknown","startTime":2666.91,"endTime":2672.16,"body":"Like, jump on, you've got an"},{"speaker":"Unknown","startTime":2666.91,"endTime":2672.16,"body":"open field as long as it's"},{"speaker":"Unknown","startTime":2672.16,"endTime":2675.61,"body":"something that is that people"},{"speaker":"Unknown","startTime":2672.16,"endTime":2675.61,"body":"will will buy and pay for but"},{"speaker":"Unknown","startTime":2675.67,"endTime":2679.42,"body":"say there is some competition"},{"speaker":"Unknown","startTime":2675.67,"endTime":2679.42,"body":"well, then what you do is you go"},{"speaker":"Unknown","startTime":2679.48,"endTime":2682.18,"body":"and you look at the competition,"},{"speaker":"Unknown","startTime":2679.48,"endTime":2682.18,"body":"say can I make something better"},{"speaker":"Unknown","startTime":2682.18,"endTime":2687.58,"body":"than this? How can I be better"},{"speaker":"Unknown","startTime":2682.18,"endTime":2687.58,"body":"than this? And then you find"},{"speaker":"Unknown","startTime":2687.58,"endTime":2690.04,"body":"those ways you're like well"},{"speaker":"Unknown","startTime":2687.58,"endTime":2690.04,"body":"yeah, they've got some great"},{"speaker":"Unknown","startTime":2690.04,"endTime":2693.52,"body":"simple information here but man,"},{"speaker":"Unknown","startTime":2690.04,"endTime":2693.52,"body":"I just know so much more about"},{"speaker":"Unknown","startTime":2693.52,"endTime":2696.31,"body":"this. And I'm gonna go into"},{"speaker":"Unknown","startTime":2693.52,"endTime":2696.31,"body":"this, this and this and this is"},{"speaker":"Unknown","startTime":2696.31,"endTime":2699.1,"body":"what they really need to know"},{"speaker":"Unknown","startTime":2696.31,"endTime":2699.1,"body":"like, this is like in your in"},{"speaker":"Unknown","startTime":2699.1,"endTime":2701.77,"body":"your actual training. You can go"},{"speaker":"Unknown","startTime":2699.1,"endTime":2701.77,"body":"into the deep stuff. But what's"},{"speaker":"Unknown","startTime":2701.77,"endTime":2704.14,"body":"the one thing that like they"},{"speaker":"Unknown","startTime":2701.77,"endTime":2704.14,"body":"really need to know right now?"},{"speaker":"Unknown","startTime":2704.14,"endTime":2706.63,"body":"And that's what I'm going to"},{"speaker":"Unknown","startTime":2704.14,"endTime":2706.63,"body":"give them for free. So then you"},{"speaker":"Unknown","startTime":2706.63,"endTime":2708.52,"body":"just start, like you're just"},{"speaker":"Unknown","startTime":2706.63,"endTime":2708.52,"body":"mapping out and you're going,"},{"speaker":"Unknown","startTime":2708.55,"endTime":2711.49,"body":"Man, I've got a business here. I"},{"speaker":"Unknown","startTime":2708.55,"endTime":2711.49,"body":"got an idea."},{"speaker":"Unknown","startTime":2711.49,"endTime":2712.27,"body":"Oh, excited."},{"speaker":"Unknown","startTime":2712.33,"endTime":2715.57,"body":"Yeah. And like and see, this is"},{"speaker":"Unknown","startTime":2712.33,"endTime":2715.57,"body":"how it happens. It can happen"},{"speaker":"Unknown","startTime":2715.57,"endTime":2719.98,"body":"fairly quickly. I mean, you can"},{"speaker":"Unknown","startTime":2715.57,"endTime":2719.98,"body":"do this in a night, you just sit"},{"speaker":"Unknown","startTime":2719.98,"endTime":2722.86,"body":"down, and actually I put in the"},{"speaker":"Unknown","startTime":2719.98,"endTime":2722.86,"body":"work. It makes"},{"speaker":"Unknown","startTime":2722.86,"endTime":2726.25,"body":"me excited. Just thinking about,"},{"speaker":"Unknown","startTime":2722.86,"endTime":2726.25,"body":"I know I shared, I shared with"},{"speaker":"Unknown","startTime":2726.25,"endTime":2729.19,"body":"you before, I'm not I'm not"},{"speaker":"Unknown","startTime":2726.25,"endTime":2729.19,"body":"going to say what it is yet. I'm"},{"speaker":"Unknown","startTime":2729.19,"endTime":2732.85,"body":"not ready yet to release this,"},{"speaker":"Unknown","startTime":2729.19,"endTime":2732.85,"body":"but start a new business when I"},{"speaker":"Unknown","startTime":2732.85,"endTime":2736.45,"body":"moved out here to Colorado a few"},{"speaker":"Unknown","startTime":2732.85,"endTime":2736.45,"body":"weeks ago. And it's already"},{"speaker":"Unknown","startTime":2736.45,"endTime":2740.47,"body":"doing really well, just based on"},{"speaker":"Unknown","startTime":2736.45,"endTime":2740.47,"body":"the very little marketing I've"},{"speaker":"Unknown","startTime":2740.47,"endTime":2743.29,"body":"done. So I know, it's like a,"},{"speaker":"Unknown","startTime":2740.47,"endTime":2743.29,"body":"it's one of those really weird"},{"speaker":"Unknown","startTime":2743.29,"endTime":2747.85,"body":"niche markets, where you just go"},{"speaker":"Unknown","startTime":2743.29,"endTime":2747.85,"body":"like, Huh, how come no one's"},{"speaker":"Unknown","startTime":2747.85,"endTime":2752.44,"body":"done this before? Like, am I way"},{"speaker":"Unknown","startTime":2747.85,"endTime":2752.44,"body":"off base here? I just have to,"},{"speaker":"Unknown","startTime":2752.44,"endTime":2754.72,"body":"like, run with it and like, make"},{"speaker":"Unknown","startTime":2752.44,"endTime":2754.72,"body":"it happen. But I haven't"},{"speaker":"Unknown","startTime":2754.72,"endTime":2756.94,"body":"officially launched the site"},{"speaker":"Unknown","startTime":2754.72,"endTime":2756.94,"body":"yet. I've only been doing"},{"speaker":"Unknown","startTime":2756.94,"endTime":2759.85,"body":"marketing just through"},{"speaker":"Unknown","startTime":2756.94,"endTime":2759.85,"body":"Instagram. And so I'm not gonna"},{"speaker":"Unknown","startTime":2759.85,"endTime":2760.48,"body":"say anything yet."},{"speaker":"Unknown","startTime":2760.48,"endTime":2762.94,"body":"But soon, I promise you and I"},{"speaker":"Unknown","startTime":2760.48,"endTime":2762.94,"body":"will well, and this is something"},{"speaker":"Unknown","startTime":2762.94,"endTime":2765.64,"body":"I want to point out is that it's"},{"speaker":"Unknown","startTime":2762.94,"endTime":2765.64,"body":"like, Okay, well, we have our"},{"speaker":"Unknown","startTime":2765.64,"endTime":2768.61,"body":"main businesses that we do, it"},{"speaker":"Unknown","startTime":2765.64,"endTime":2768.61,"body":"doesn't mean we don't have other"},{"speaker":"Unknown","startTime":2768.61,"endTime":2772.42,"body":"businesses that we don't"},{"speaker":"Unknown","startTime":2768.61,"endTime":2772.42,"body":"necessarily share with the world"},{"speaker":"Unknown","startTime":2772.42,"endTime":2774.76,"body":"all the time, or you don't know"},{"speaker":"Unknown","startTime":2772.42,"endTime":2774.76,"body":"that we're the front of them."},{"speaker":"Unknown","startTime":2774.91,"endTime":2775.27,"body":"Right."},{"speaker":"Unknown","startTime":2775.78,"endTime":2780.7,"body":"There's a few is it Yeah, that's"},{"speaker":"Unknown","startTime":2775.78,"endTime":2780.7,"body":"Yeah. No, either one is just so"},{"speaker":"Unknown","startTime":2780.7,"endTime":2784.03,"body":"ridiculous that I'm excited to"},{"speaker":"Unknown","startTime":2780.7,"endTime":2784.03,"body":"share it eventually. Yeah."},{"speaker":"Unknown","startTime":2787.0,"endTime":2789.7,"body":"But but it's the it's the thing"},{"speaker":"Unknown","startTime":2787.0,"endTime":2789.7,"body":"is like one, you know, once"},{"speaker":"Unknown","startTime":2789.7,"endTime":2791.92,"body":"you've built a business, so once"},{"speaker":"Unknown","startTime":2789.7,"endTime":2791.92,"body":"it's like running and"},{"speaker":"Unknown","startTime":2791.92,"endTime":2794.23,"body":"functioning on its own, then you"},{"speaker":"Unknown","startTime":2791.92,"endTime":2794.23,"body":"go Okay, well, what's next, and"},{"speaker":"Unknown","startTime":2794.29,"endTime":2797.8,"body":"like, you realize you have so"},{"speaker":"Unknown","startTime":2794.29,"endTime":2797.8,"body":"many ideas, you have so many"},{"speaker":"Unknown","startTime":2797.8,"endTime":2802.36,"body":"things that you feel like to"},{"speaker":"Unknown","startTime":2797.8,"endTime":2802.36,"body":"help people you like, you know,"},{"speaker":"Unknown","startTime":2802.78,"endTime":2806.68,"body":"like, we expand our agencies and"},{"speaker":"Unknown","startTime":2802.78,"endTime":2806.68,"body":"build upon them and separate"},{"speaker":"Unknown","startTime":2806.68,"endTime":2809.8,"body":"agencies. But then then you have"},{"speaker":"Unknown","startTime":2806.68,"endTime":2809.8,"body":"like, this random idea that"},{"speaker":"Unknown","startTime":2809.8,"endTime":2812.17,"body":"doesn't fit any of that model."},{"speaker":"Unknown","startTime":2809.8,"endTime":2812.17,"body":"And then you're like, Okay, I'm"},{"speaker":"Unknown","startTime":2812.17,"endTime":2815.2,"body":"just gonna build a website and"},{"speaker":"Unknown","startTime":2812.17,"endTime":2815.2,"body":"drive some traffic, you know,"},{"speaker":"Unknown","startTime":2815.23,"endTime":2819.52,"body":"and see if it's of any interest,"},{"speaker":"Unknown","startTime":2815.23,"endTime":2819.52,"body":"and you go, Wow, like, This is"},{"speaker":"Unknown","startTime":2819.52,"endTime":2823.21,"body":"crazy. Like, I've got a whole"},{"speaker":"Unknown","startTime":2819.52,"endTime":2823.21,"body":"other business here, that"},{"speaker":"Unknown","startTime":2823.24,"endTime":2828.49,"body":"doesn't necessarily take a whole"},{"speaker":"Unknown","startTime":2823.24,"endTime":2828.49,"body":"lot of time. But has a high"},{"speaker":"Unknown","startTime":2828.49,"endTime":2831.73,"body":"profit margin, and people are"},{"speaker":"Unknown","startTime":2828.49,"endTime":2831.73,"body":"really interested in it. And"},{"speaker":"Unknown","startTime":2831.73,"endTime":2835.39,"body":"then you go, Yeah, well, like,"},{"speaker":"Unknown","startTime":2831.73,"endTime":2835.39,"body":"it's just another income stream,"},{"speaker":"Unknown","startTime":2835.39,"endTime":2838.84,"body":"right? So like one of the things"},{"speaker":"Unknown","startTime":2835.39,"endTime":2838.84,"body":"that's like, okay, like, you"},{"speaker":"Unknown","startTime":2838.84,"endTime":2841.51,"body":"know, we talked about, like"},{"speaker":"Unknown","startTime":2838.84,"endTime":2841.51,"body":"getting started in business. But"},{"speaker":"Unknown","startTime":2841.51,"endTime":2843.85,"body":"once you've got started in"},{"speaker":"Unknown","startTime":2841.51,"endTime":2843.85,"body":"business, and you're running"},{"speaker":"Unknown","startTime":2843.85,"endTime":2846.25,"body":"your business, and you're like"},{"speaker":"Unknown","startTime":2843.85,"endTime":2846.25,"body":"moving past the six figure"},{"speaker":"Unknown","startTime":2846.25,"endTime":2852.46,"body":"levels, like, sometimes"},{"speaker":"Unknown","startTime":2846.25,"endTime":2852.46,"body":"businesses cap out at a certain"},{"speaker":"Unknown","startTime":2852.46,"endTime":2856.78,"body":"point, and you need to go after"},{"speaker":"Unknown","startTime":2852.46,"endTime":2856.78,"body":"different markets. And the way"},{"speaker":"Unknown","startTime":2856.78,"endTime":2859.15,"body":"to do that is to build other"},{"speaker":"Unknown","startTime":2856.78,"endTime":2859.15,"body":"businesses, other income"},{"speaker":"Unknown","startTime":2859.15,"endTime":2862.69,"body":"streams, and then you're"},{"speaker":"Unknown","startTime":2859.15,"endTime":2862.69,"body":"diversifying, so that when"},{"speaker":"Unknown","startTime":2862.69,"endTime":2865.51,"body":"something happens in one market,"},{"speaker":"Unknown","startTime":2862.69,"endTime":2865.51,"body":"because one market is like"},{"speaker":"Unknown","startTime":2865.54,"endTime":2867.76,"body":"always having an issue"},{"speaker":"Unknown","startTime":2865.54,"endTime":2867.76,"body":"somewhere, it doesn't matter"},{"speaker":"Unknown","startTime":2867.76,"endTime":2870.73,"body":"what's going on in the world,"},{"speaker":"Unknown","startTime":2867.76,"endTime":2870.73,"body":"some market is always having an"},{"speaker":"Unknown","startTime":2870.73,"endTime":2874.36,"body":"issue. It's never like, all"},{"speaker":"Unknown","startTime":2870.73,"endTime":2874.36,"body":"markets are great, all markets"},{"speaker":"Unknown","startTime":2874.36,"endTime":2878.29,"body":"are bad. It's like, there's"},{"speaker":"Unknown","startTime":2874.36,"endTime":2878.29,"body":"always this Evan flow to it. And"},{"speaker":"Unknown","startTime":2878.29,"endTime":2882.31,"body":"if one of your businesses or"},{"speaker":"Unknown","startTime":2878.29,"endTime":2882.31,"body":"websites or you know, whatever"},{"speaker":"Unknown","startTime":2882.31,"endTime":2885.34,"body":"is doing really well, and"},{"speaker":"Unknown","startTime":2882.31,"endTime":2885.34,"body":"another one's not, but then"},{"speaker":"Unknown","startTime":2885.34,"endTime":2888.52,"body":"something happens and they flip."},{"speaker":"Unknown","startTime":2885.34,"endTime":2888.52,"body":"You're still doing good."},{"speaker":"Unknown","startTime":2889.0,"endTime":2894.19,"body":"Yeah. And also, you're not,"},{"speaker":"Unknown","startTime":2889.0,"endTime":2894.19,"body":"you're not? Well, for me,"},{"speaker":"Unknown","startTime":2894.19,"endTime":2899.8,"body":"anyway, I get bored doing one"},{"speaker":"Unknown","startTime":2894.19,"endTime":2899.8,"body":"thing, which is why I love the"},{"speaker":"Unknown","startTime":2899.8,"endTime":2904.39,"body":"fact that I can use my marketing"},{"speaker":"Unknown","startTime":2899.8,"endTime":2904.39,"body":"and analytical mindset and put"},{"speaker":"Unknown","startTime":2904.39,"endTime":2907.81,"body":"it into something like this new"},{"speaker":"Unknown","startTime":2904.39,"endTime":2907.81,"body":"project I started, which is"},{"speaker":"Unknown","startTime":2907.84,"endTime":2911.92,"body":"ridiculous and awesome. But I"},{"speaker":"Unknown","startTime":2907.84,"endTime":2911.92,"body":"was able to make a website in"},{"speaker":"Unknown","startTime":2912.04,"endTime":2916.66,"body":"two hours, knew how to set"},{"speaker":"Unknown","startTime":2912.04,"endTime":2916.66,"body":"everything up. And, you know,"},{"speaker":"Unknown","startTime":2916.66,"endTime":2921.04,"body":"put a store up and said, let's"},{"speaker":"Unknown","startTime":2916.66,"endTime":2921.04,"body":"see what happens. And so if"},{"speaker":"Unknown","startTime":2921.04,"endTime":2925.48,"body":"we're constantly like I said,"},{"speaker":"Unknown","startTime":2921.04,"endTime":2925.48,"body":"retooling and back to the CTAs,"},{"speaker":"Unknown","startTime":2925.81,"endTime":2930.58,"body":"trying out new things, seeing"},{"speaker":"Unknown","startTime":2925.81,"endTime":2930.58,"body":"what works, you might just all"},{"speaker":"Unknown","startTime":2930.58,"endTime":2933.58,"body":"of a sudden have this aha moment"},{"speaker":"Unknown","startTime":2930.58,"endTime":2933.58,"body":"of like, you know what, maybe I"},{"speaker":"Unknown","startTime":2933.58,"endTime":2937.21,"body":"started a, an ice cream company"},{"speaker":"Unknown","startTime":2933.58,"endTime":2937.21,"body":"over here. But you know what,"},{"speaker":"Unknown","startTime":2937.21,"endTime":2939.61,"body":"I'm really into chocolate"},{"speaker":"Unknown","startTime":2937.21,"endTime":2939.61,"body":"Instead, let's go that route."},{"speaker":"Unknown","startTime":2939.61,"endTime":2942.52,"body":"And maybe the profit margins are"},{"speaker":"Unknown","startTime":2939.61,"endTime":2942.52,"body":"better, and it doesn't have as"},{"speaker":"Unknown","startTime":2942.52,"endTime":2945.52,"body":"high of a melt rate or whatever,"},{"speaker":"Unknown","startTime":2942.52,"endTime":2945.52,"body":"you know, but you'll, you'll"},{"speaker":"Unknown","startTime":2945.52,"endTime":2948.58,"body":"see, as you continue down this"},{"speaker":"Unknown","startTime":2945.52,"endTime":2948.58,"body":"path of maybe you're really"},{"speaker":"Unknown","startTime":2948.58,"endTime":2951.73,"body":"passionate about one thing, but"},{"speaker":"Unknown","startTime":2948.58,"endTime":2951.73,"body":"you realize maybe it's it's not"},{"speaker":"Unknown","startTime":2951.73,"endTime":2954.7,"body":"fitting or you're bored with it."},{"speaker":"Unknown","startTime":2951.73,"endTime":2954.7,"body":"Great. Move that knowledge"},{"speaker":"Unknown","startTime":2954.7,"endTime":2958.21,"body":"forward, move it to the next"},{"speaker":"Unknown","startTime":2954.7,"endTime":2958.21,"body":"thing. It makes me so sad when I"},{"speaker":"Unknown","startTime":2958.21,"endTime":2961.18,"body":"hear. And I hear this all the"},{"speaker":"Unknown","startTime":2958.21,"endTime":2961.18,"body":"time, even with my clients, but"},{"speaker":"Unknown","startTime":2961.18,"endTime":2964.75,"body":"they just feel disheartened when"},{"speaker":"Unknown","startTime":2961.18,"endTime":2964.75,"body":"something doesn't go their way"},{"speaker":"Unknown","startTime":2964.78,"endTime":2967.15,"body":"or doesn't. It doesn't fit their"},{"speaker":"Unknown","startTime":2964.78,"endTime":2967.15,"body":"picture. But that's been true"},{"speaker":"Unknown","startTime":2967.15,"endTime":2970.57,"body":"growth happens for the business"},{"speaker":"Unknown","startTime":2967.15,"endTime":2970.57,"body":"owner for the leader. The"},{"speaker":"Unknown","startTime":2970.57,"endTime":2974.5,"body":"entrepreneur, is when you're"},{"speaker":"Unknown","startTime":2970.57,"endTime":2974.5,"body":"able to pivot, right? And we"},{"speaker":"Unknown","startTime":2974.5,"endTime":2977.26,"body":"talked about this with Dolan"},{"speaker":"Unknown","startTime":2974.5,"endTime":2977.26,"body":"who's amazing guys, go check out"},{"speaker":"Unknown","startTime":2977.26,"endTime":2979.84,"body":"that episode with Dylan white."},{"speaker":"Unknown","startTime":2977.26,"endTime":2979.84,"body":"But when you're able to pivot"},{"speaker":"Unknown","startTime":2980.23,"endTime":2984.67,"body":"and look at the bigger picture"},{"speaker":"Unknown","startTime":2980.23,"endTime":2984.67,"body":"of your personal goals, not just"},{"speaker":"Unknown","startTime":2984.67,"endTime":2989.02,"body":"for your own business, but to"},{"speaker":"Unknown","startTime":2984.67,"endTime":2989.02,"body":"expand upon and do something"},{"speaker":"Unknown","startTime":2989.02,"endTime":2993.4,"body":"else. That's what this life's"},{"speaker":"Unknown","startTime":2989.02,"endTime":2993.4,"body":"all about people continuing to"},{"speaker":"Unknown","startTime":2993.4,"endTime":2995.5,"body":"evolve and expand and grow."},{"speaker":"Unknown","startTime":2995.89,"endTime":2999.28,"body":"Well, yeah. Why do you think I"},{"speaker":"Unknown","startTime":2995.89,"endTime":2999.28,"body":"have so many different bands in"},{"speaker":"Unknown","startTime":2999.28,"endTime":3004.02,"body":"different genres? Yeah, like,"},{"speaker":"Unknown","startTime":2999.28,"endTime":3004.02,"body":"yeah, playing in playing one"},{"speaker":"Unknown","startTime":3004.02,"endTime":3009.33,"body":"style just like I like so much"},{"speaker":"Unknown","startTime":3004.02,"endTime":3009.33,"body":"different type of music, that"},{"speaker":"Unknown","startTime":3009.33,"endTime":3012.66,"body":"I'm like, I want to do something"},{"speaker":"Unknown","startTime":3009.33,"endTime":3012.66,"body":"else. Like, it's not that, you"},{"speaker":"Unknown","startTime":3012.66,"endTime":3017.04,"body":"know, but I still do the stuff"},{"speaker":"Unknown","startTime":3012.66,"endTime":3017.04,"body":"that I originally did before as"},{"speaker":"Unknown","startTime":3017.04,"endTime":3023.04,"body":"well. It's just expansion and"},{"speaker":"Unknown","startTime":3017.04,"endTime":3023.04,"body":"learning new skills and, and"},{"speaker":"Unknown","startTime":3023.04,"endTime":3025.89,"body":"different ways of writing music"},{"speaker":"Unknown","startTime":3023.04,"endTime":3025.89,"body":"and things like that. It's like,"},{"speaker":"Unknown","startTime":3027.42,"endTime":3031.47,"body":"you know, writing a, you know, I"},{"speaker":"Unknown","startTime":3027.42,"endTime":3031.47,"body":"think there's this misconception"},{"speaker":"Unknown","startTime":3031.5,"endTime":3035.61,"body":"maybe to an outsider doesn't"},{"speaker":"Unknown","startTime":3031.5,"endTime":3035.61,"body":"understand the music industry is"},{"speaker":"Unknown","startTime":3035.61,"endTime":3038.91,"body":"that like, Oh, you can write a"},{"speaker":"Unknown","startTime":3035.61,"endTime":3038.91,"body":"song, it doesn't matter what"},{"speaker":"Unknown","startTime":3038.91,"endTime":3043.14,"body":"genre it is. And it's like,"},{"speaker":"Unknown","startTime":3038.91,"endTime":3043.14,"body":"that's not the case. You know,"},{"speaker":"Unknown","startTime":3044.91,"endTime":3051.51,"body":"you know, writing a hit ballad"},{"speaker":"Unknown","startTime":3044.91,"endTime":3051.51,"body":"versus a hit metal song is"},{"speaker":"Unknown","startTime":3051.51,"endTime":3052.38,"body":"completely,"},{"speaker":"Unknown","startTime":3053.67,"endTime":3054.81,"body":"right, different."},{"speaker":"Unknown","startTime":3055.92,"endTime":3058.71,"body":"In almost every aspect. Yeah,"},{"speaker":"Unknown","startTime":3055.92,"endTime":3058.71,"body":"there's some foundational stuff"},{"speaker":"Unknown","startTime":3058.71,"endTime":3063.21,"body":"that transfers, if you go in and"},{"speaker":"Unknown","startTime":3058.71,"endTime":3063.21,"body":"like try and write like a jazz"},{"speaker":"Unknown","startTime":3063.21,"endTime":3067.35,"body":"piece, in the same way you would"},{"speaker":"Unknown","startTime":3063.21,"endTime":3067.35,"body":"write a classical arrangement. I"},{"speaker":"Unknown","startTime":3067.35,"endTime":3069.57,"body":"mean, it may be interesting,"},{"speaker":"Unknown","startTime":3067.35,"endTime":3069.57,"body":"very cool."},{"speaker":"Unknown","startTime":3069.69,"endTime":3073.83,"body":"Same, same general, same general"},{"speaker":"Unknown","startTime":3069.69,"endTime":3073.83,"body":"knowledge, though, was between"},{"speaker":"Unknown","startTime":3073.83,"endTime":3076.59,"body":"classical and jazz, same. Yeah,"},{"speaker":"Unknown","startTime":3076.74,"endTime":3077.67,"body":"similar but"},{"speaker":"Unknown","startTime":3078.3,"endTime":3079.17,"body":"but different."},{"speaker":"Unknown","startTime":3081.21,"endTime":3084.66,"body":"Different structure, different"},{"speaker":"Unknown","startTime":3081.21,"endTime":3084.66,"body":"outcome, different emotion"},{"speaker":"Unknown","startTime":3084.66,"endTime":3086.76,"body":"you're going for, like, there's"},{"speaker":"Unknown","startTime":3084.66,"endTime":3086.76,"body":"all these other aspects to it,"},{"speaker":"Unknown","startTime":3086.76,"endTime":3089.79,"body":"right? Even though they're, they"},{"speaker":"Unknown","startTime":3086.76,"endTime":3089.79,"body":"could be like, they could be"},{"speaker":"Unknown","startTime":3089.79,"endTime":3093.42,"body":"instrumental, both of them but"},{"speaker":"Unknown","startTime":3089.79,"endTime":3093.42,"body":"completely different approach."},{"speaker":"Unknown","startTime":3093.78,"endTime":3095.46,"body":"different instruments. Like"},{"speaker":"Unknown","startTime":3093.78,"endTime":3095.46,"body":"there's so much to"},{"speaker":"Unknown","startTime":3095.85,"endTime":3099.24,"body":"their Well, there's, there's a"},{"speaker":"Unknown","startTime":3095.85,"endTime":3099.24,"body":"ton to it, and you're so"},{"speaker":"Unknown","startTime":3099.3,"endTime":3103.11,"body":"unbelievably talented. And in"},{"speaker":"Unknown","startTime":3099.3,"endTime":3103.11,"body":"every instrument that I've ever"},{"speaker":"Unknown","startTime":3103.11,"endTime":3106.38,"body":"seen, you play it's been like,"},{"speaker":"Unknown","startTime":3103.11,"endTime":3106.38,"body":"really, like, I've explained"},{"speaker":"Unknown","startTime":3106.38,"endTime":3110.16,"body":"this, I'm guitar did I cannot"},{"speaker":"Unknown","startTime":3106.38,"endTime":3110.16,"body":"like Christopher bright, who's"},{"speaker":"Unknown","startTime":3110.19,"endTime":3114.09,"body":"phenomenal who we've had on the"},{"speaker":"Unknown","startTime":3110.19,"endTime":3114.09,"body":"on the show here. And he's been"},{"speaker":"Unknown","startTime":3114.09,"endTime":3117.12,"body":"giving me lessons. And I swear,"},{"speaker":"Unknown","startTime":3114.09,"endTime":3117.12,"body":"I'm still, I'm still just doing"},{"speaker":"Unknown","startTime":3117.12,"endTime":3120.42,"body":"my very simple chords. I have"},{"speaker":"Unknown","startTime":3117.12,"endTime":3120.42,"body":"spent thousands of dollars"},{"speaker":"Unknown","startTime":3120.42,"endTime":3124.11,"body":"throughout my career, and music"},{"speaker":"Unknown","startTime":3120.42,"endTime":3124.11,"body":"career on guitar lessons, and I"},{"speaker":"Unknown","startTime":3124.14,"endTime":3127.14,"body":"my brain just doesn't connect"},{"speaker":"Unknown","startTime":3124.14,"endTime":3127.14,"body":"for whatever reason, I can play"},{"speaker":"Unknown","startTime":3127.14,"endTime":3130.29,"body":"piano, okay. But guitar is like,"},{"speaker":"Unknown","startTime":3127.14,"endTime":3130.29,"body":"No,"},{"speaker":"Unknown","startTime":3131.79,"endTime":3133.86,"body":"you get the guitar, you just got"},{"speaker":"Unknown","startTime":3131.79,"endTime":3133.86,"body":"to keep up with I"},{"speaker":"Unknown","startTime":3133.86,"endTime":3134.58,"body":"just have to do it."},{"speaker":"Unknown","startTime":3136.89,"endTime":3139.95,"body":"But what I think is interesting,"},{"speaker":"Unknown","startTime":3136.89,"endTime":3139.95,"body":"though, and this comes back to"},{"speaker":"Unknown","startTime":3139.95,"endTime":3146.4,"body":"marketing is Rory and I both"},{"speaker":"Unknown","startTime":3139.95,"endTime":3146.4,"body":"have these these music minded"},{"speaker":"Unknown","startTime":3147.48,"endTime":3152.82,"body":"analytical backgrounds, like way"},{"speaker":"Unknown","startTime":3147.48,"endTime":3152.82,"body":"back like we started, we started"},{"speaker":"Unknown","startTime":3152.85,"endTime":3156.0,"body":"playing music together, over a"},{"speaker":"Unknown","startTime":3152.85,"endTime":3156.0,"body":"decade ago. That's how we met."},{"speaker":"Unknown","startTime":3156.27,"endTime":3160.23,"body":"And it's fun now to come"},{"speaker":"Unknown","startTime":3156.27,"endTime":3160.23,"body":"together. And I know that so"},{"speaker":"Unknown","startTime":3160.23,"endTime":3163.11,"body":"much of like my thought process"},{"speaker":"Unknown","startTime":3160.23,"endTime":3163.11,"body":"like and how I would sit down"},{"speaker":"Unknown","startTime":3163.11,"endTime":3166.74,"body":"and write a song from like,"},{"speaker":"Unknown","startTime":3163.11,"endTime":3166.74,"body":"beginning to end is a lot of"},{"speaker":"Unknown","startTime":3167.25,"endTime":3170.22,"body":"very similar ways of how I would"},{"speaker":"Unknown","startTime":3167.25,"endTime":3170.22,"body":"like build a website or approach"},{"speaker":"Unknown","startTime":3170.22,"endTime":3174.12,"body":"building a brand. Like it's a"},{"speaker":"Unknown","startTime":3170.22,"endTime":3174.12,"body":"system. It's a system that I've"},{"speaker":"Unknown","startTime":3174.12,"endTime":3177.45,"body":"developed, or I've learned, and"},{"speaker":"Unknown","startTime":3174.12,"endTime":3177.45,"body":"the way that we write music, I"},{"speaker":"Unknown","startTime":3177.45,"endTime":3180.6,"body":"feel is it's, it's there's a"},{"speaker":"Unknown","startTime":3177.45,"endTime":3180.6,"body":"creative process, obviously. But"},{"speaker":"Unknown","startTime":3180.6,"endTime":3183.0,"body":"it's still it's still a system."},{"speaker":"Unknown","startTime":3180.6,"endTime":3183.0,"body":"And the more you continue to"},{"speaker":"Unknown","startTime":3183.0,"endTime":3187.71,"body":"refine your personal systems and"},{"speaker":"Unknown","startTime":3183.0,"endTime":3187.71,"body":"what you enjoy doing, the better"},{"speaker":"Unknown","startTime":3187.71,"endTime":3190.53,"body":"result you're going to have in"},{"speaker":"Unknown","startTime":3187.71,"endTime":3190.53,"body":"the end. So build your systems"},{"speaker":"Unknown","startTime":3190.59,"endTime":3196.26,"body":"that work for you adapt to when"},{"speaker":"Unknown","startTime":3190.59,"endTime":3196.26,"body":"things need to change, or pivot"},{"speaker":"Unknown","startTime":3196.56,"endTime":3197.1,"body":"and write some"},{"speaker":"Unknown","startTime":3197.1,"endTime":3198.42,"body":"good CTAs people."},{"speaker":"Unknown","startTime":3200.82,"endTime":3203.19,"body":"We've covered a lot here, but I"},{"speaker":"Unknown","startTime":3200.82,"endTime":3203.19,"body":"think I think these things are"},{"speaker":"Unknown","startTime":3203.19,"endTime":3204.36,"body":"all are all important."},{"speaker":"Unknown","startTime":3204.66,"endTime":3208.83,"body":"They are and yeah, so just to"},{"speaker":"Unknown","startTime":3204.66,"endTime":3208.83,"body":"recap on the CTAs make sure that"},{"speaker":"Unknown","startTime":3208.83,"endTime":3211.68,"body":"they are something that people"},{"speaker":"Unknown","startTime":3208.83,"endTime":3211.68,"body":"actually want"},{"speaker":"Unknown","startTime":3211.74,"endTime":3213.99,"body":"and that you can deliver. And"},{"speaker":"Unknown","startTime":3211.74,"endTime":3213.99,"body":"that Yeah,"},{"speaker":"Unknown","startTime":3213.99,"endTime":3217.53,"body":"you didn't know you can deliver."},{"speaker":"Unknown","startTime":3213.99,"endTime":3217.53,"body":"That's a big, big thing. But"},{"speaker":"Unknown","startTime":3217.53,"endTime":3220.77,"body":"make them very specific. The"},{"speaker":"Unknown","startTime":3217.53,"endTime":3220.77,"body":"more specific pretty much the"},{"speaker":"Unknown","startTime":3220.77,"endTime":3223.95,"body":"better. Now, obviously, you"},{"speaker":"Unknown","startTime":3220.77,"endTime":3223.95,"body":"don't want your CTA to be like"},{"speaker":"Unknown","startTime":3223.95,"endTime":3227.4,"body":"three paragraphs that like no"},{"speaker":"Unknown","startTime":3223.95,"endTime":3227.4,"body":"one's even gonna read it. But"},{"speaker":"Unknown","startTime":3227.4,"endTime":3230.94,"body":"just the simplest, instead of"},{"speaker":"Unknown","startTime":3227.4,"endTime":3230.94,"body":"like we talked about instead of"},{"speaker":"Unknown","startTime":3230.94,"endTime":3238.05,"body":"just download now try something"},{"speaker":"Unknown","startTime":3230.94,"endTime":3238.05,"body":"like download the free x guide"},{"speaker":"Unknown","startTime":3238.08,"endTime":3238.5,"body":"now."},{"speaker":"Unknown","startTime":3239.94,"endTime":3243.6,"body":"To get to this result, is also"},{"speaker":"Unknown","startTime":3239.94,"endTime":3243.6,"body":"something you can tack on."},{"speaker":"Unknown","startTime":3244.02,"endTime":3249.93,"body":"So if you have the space, yes,"},{"speaker":"Unknown","startTime":3244.02,"endTime":3249.93,"body":"so yeah, yeah, you don't like"},{"speaker":"Unknown","startTime":3249.93,"endTime":3252.51,"body":"you don't want, like, a lot of"},{"speaker":"Unknown","startTime":3249.93,"endTime":3252.51,"body":"times you're putting it within a"},{"speaker":"Unknown","startTime":3252.51,"endTime":3257.31,"body":"button, or sometimes a link,"},{"speaker":"Unknown","startTime":3252.51,"endTime":3257.31,"body":"like word based link, you don't"},{"speaker":"Unknown","startTime":3257.31,"endTime":3260.91,"body":"want like a button to take up,"},{"speaker":"Unknown","startTime":3257.31,"endTime":3260.91,"body":"you know, like four lines."},{"speaker":"Unknown","startTime":3261.78,"endTime":3264.18,"body":"Right? That would be really"},{"speaker":"Unknown","startTime":3261.78,"endTime":3264.18,"body":"weird. Usually you're shooting"},{"speaker":"Unknown","startTime":3264.18,"endTime":3266.94,"body":"just for one like that"},{"speaker":"Unknown","startTime":3264.18,"endTime":3266.94,"body":"aesthetically, one thing that's"},{"speaker":"Unknown","startTime":3266.94,"endTime":3270.51,"body":"going to get that if you're"},{"speaker":"Unknown","startTime":3266.94,"endTime":3270.51,"body":"watching this on a on video, and"},{"speaker":"Unknown","startTime":3270.51,"endTime":3274.26,"body":"you go back and look at the"},{"speaker":"Unknown","startTime":3270.51,"endTime":3274.26,"body":"Monica's book website, they're"},{"speaker":"Unknown","startTime":3274.26,"endTime":3276.63,"body":"somewhat long, but they're not"},{"speaker":"Unknown","startTime":3274.26,"endTime":3276.63,"body":"multiple lines."},{"speaker":"Unknown","startTime":3276.75,"endTime":3280.74,"body":"Right. But it's so clear, do"},{"speaker":"Unknown","startTime":3276.75,"endTime":3280.74,"body":"this to get this."},{"speaker":"Unknown","startTime":3280.92,"endTime":3283.38,"body":"Yeah, and there's, there's other"},{"speaker":"Unknown","startTime":3280.92,"endTime":3283.38,"body":"parts and you know, we're just a"},{"speaker":"Unknown","startTime":3283.38,"endTime":3286.5,"body":"lot of times we're just talking"},{"speaker":"Unknown","startTime":3283.38,"endTime":3286.5,"body":"about, like, what to put on the"},{"speaker":"Unknown","startTime":3286.5,"endTime":3289.89,"body":"actual thing that they're going"},{"speaker":"Unknown","startTime":3286.5,"endTime":3289.89,"body":"to click but they're set up for"},{"speaker":"Unknown","startTime":3289.89,"endTime":3292.11,"body":"it and sometimes that's the"},{"speaker":"Unknown","startTime":3289.89,"endTime":3292.11,"body":"bullet points and sometimes"},{"speaker":"Unknown","startTime":3292.11,"endTime":3301.23,"body":"that's your headline that inform"},{"speaker":"Unknown","startTime":3292.11,"endTime":3301.23,"body":"and and And include what you're"},{"speaker":"Unknown","startTime":3301.32,"endTime":3304.08,"body":"saying about the results that"},{"speaker":"Unknown","startTime":3301.32,"endTime":3304.08,"body":"they're gonna get. Yeah."},{"speaker":"Unknown","startTime":3304.74,"endTime":3309.21,"body":"Something else that has worked"},{"speaker":"Unknown","startTime":3304.74,"endTime":3309.21,"body":"really well for me is, is making"},{"speaker":"Unknown","startTime":3309.21,"endTime":3314.76,"body":"it personal. So if I say Click"},{"speaker":"Unknown","startTime":3309.21,"endTime":3314.76,"body":"here to get my guide, or my"},{"speaker":"Unknown","startTime":3314.76,"endTime":3320.25,"body":"number one, you know, step two,"},{"speaker":"Unknown","startTime":3314.76,"endTime":3320.25,"body":"whatever it is, it's, it's"},{"speaker":"Unknown","startTime":3320.25,"endTime":3323.73,"body":"because I've built up a report"},{"speaker":"Unknown","startTime":3320.25,"endTime":3323.73,"body":"that point though, or my social"},{"speaker":"Unknown","startTime":3323.73,"endTime":3325.74,"body":"credibility has kicked in, and"},{"speaker":"Unknown","startTime":3323.73,"endTime":3325.74,"body":"people see that."},{"speaker":"Unknown","startTime":3326.1,"endTime":3328.68,"body":"So I wouldn't Yeah, so I'm cold"},{"speaker":"Unknown","startTime":3326.1,"endTime":3328.68,"body":"audience that may not work,"},{"speaker":"Unknown","startTime":3328.68,"endTime":3331.14,"body":"right. But um, but if you've"},{"speaker":"Unknown","startTime":3328.68,"endTime":3331.14,"body":"brought up, but as soon as"},{"speaker":"Unknown","startTime":3331.14,"endTime":3333.54,"body":"they're warmed up a little bit,"},{"speaker":"Unknown","startTime":3331.14,"endTime":3333.54,"body":"yeah, then you can try out some"},{"speaker":"Unknown","startTime":3333.54,"endTime":3336.45,"body":"stuff like that. I mean, try it,"},{"speaker":"Unknown","startTime":3333.54,"endTime":3336.45,"body":"try it on, you know, cold"},{"speaker":"Unknown","startTime":3336.45,"endTime":3339.93,"body":"audience and see if it works for"},{"speaker":"Unknown","startTime":3336.45,"endTime":3339.93,"body":"your audience. But, you know,"},{"speaker":"Unknown","startTime":3341.07,"endTime":3342.96,"body":"then that because that's the"},{"speaker":"Unknown","startTime":3341.07,"endTime":3342.96,"body":"thing about marketing is you"},{"speaker":"Unknown","startTime":3342.96,"endTime":3346.11,"body":"never know exactly what's going"},{"speaker":"Unknown","startTime":3342.96,"endTime":3346.11,"body":"to work. You just use best"},{"speaker":"Unknown","startTime":3346.11,"endTime":3351.6,"body":"informed practices. But But what"},{"speaker":"Unknown","startTime":3346.11,"endTime":3351.6,"body":"we can do is we can say, Okay,"},{"speaker":"Unknown","startTime":3351.6,"endTime":3355.83,"body":"well, you know, for the warm"},{"speaker":"Unknown","startTime":3351.6,"endTime":3355.83,"body":"audience, let's try that. Does"},{"speaker":"Unknown","startTime":3355.83,"endTime":3358.05,"body":"it? Does it get us a better"},{"speaker":"Unknown","startTime":3355.83,"endTime":3358.05,"body":"result once they're warmed up a"},{"speaker":"Unknown","startTime":3358.05,"endTime":3362.91,"body":"little? And it may, and if it"},{"speaker":"Unknown","startTime":3358.05,"endTime":3362.91,"body":"does, go with it, if it doesn't,"},{"speaker":"Unknown","startTime":3363.24,"endTime":3365.7,"body":"don't stick with what you got,"},{"speaker":"Unknown","startTime":3363.24,"endTime":3365.7,"body":"you know, in"},{"speaker":"Unknown","startTime":3365.7,"endTime":3369.24,"body":"terms of AB split testing, or"},{"speaker":"Unknown","startTime":3365.7,"endTime":3369.24,"body":"just just testing in general,"},{"speaker":"Unknown","startTime":3369.27,"endTime":3372.99,"body":"make sure you're giving yourself"},{"speaker":"Unknown","startTime":3369.27,"endTime":3372.99,"body":"at least like, I would say, at"},{"speaker":"Unknown","startTime":3372.99,"endTime":3377.28,"body":"minimum 100 people coming"},{"speaker":"Unknown","startTime":3372.99,"endTime":3377.28,"body":"through there where you're able"},{"speaker":"Unknown","startTime":3377.28,"endTime":3379.56,"body":"to get to gather some legit"},{"speaker":"Unknown","startTime":3377.28,"endTime":3379.56,"body":"data."},{"speaker":"Unknown","startTime":3380.01,"endTime":3381.09,"body":"Don't just say, oh,"},{"speaker":"Unknown","startTime":3381.09,"endTime":3383.58,"body":"five people came to the site,"},{"speaker":"Unknown","startTime":3381.09,"endTime":3383.58,"body":"nobody opted in. So I guess it"},{"speaker":"Unknown","startTime":3383.58,"endTime":3387.39,"body":"doesn't work? Well, no, give it"},{"speaker":"Unknown","startTime":3383.58,"endTime":3387.39,"body":"some time."},{"speaker":"Unknown","startTime":3387.48,"endTime":3391.74,"body":"On hundreds the minimum, um,"},{"speaker":"Unknown","startTime":3387.48,"endTime":3391.74,"body":"thousands best."},{"speaker":"Unknown","startTime":3391.86,"endTime":3393.81,"body":"Yeah. Because then you're able"},{"speaker":"Unknown","startTime":3391.86,"endTime":3393.81,"body":"to gather something more"},{"speaker":"Unknown","startTime":3393.81,"endTime":3397.41,"body":"concrete, and then you can make"},{"speaker":"Unknown","startTime":3393.81,"endTime":3397.41,"body":"an educated decision. And it's,"},{"speaker":"Unknown","startTime":3397.53,"endTime":3399.99,"body":"it's better to make an educated"},{"speaker":"Unknown","startTime":3397.53,"endTime":3399.99,"body":"decision looking at the"},{"speaker":"Unknown","startTime":3399.99,"endTime":3402.9,"body":"analytics and the data than an"},{"speaker":"Unknown","startTime":3399.99,"endTime":3402.9,"body":"emotional one, when it comes."},{"speaker":"Unknown","startTime":3404.43,"endTime":3408.51,"body":"Every time, your data will not"},{"speaker":"Unknown","startTime":3404.43,"endTime":3408.51,"body":"lie to you take the emotion out"},{"speaker":"Unknown","startTime":3408.51,"endTime":3411.93,"body":"of it. And I know it's hard"},{"speaker":"Unknown","startTime":3408.51,"endTime":3411.93,"body":"sometimes, trust me. I know it's"},{"speaker":"Unknown","startTime":3411.93,"endTime":3415.08,"body":"hard, but you gotta gotta take"},{"speaker":"Unknown","startTime":3411.93,"endTime":3415.08,"body":"it out. So and if you guys are"},{"speaker":"Unknown","startTime":3415.08,"endTime":3419.79,"body":"in the process of writing some"},{"speaker":"Unknown","startTime":3415.08,"endTime":3419.79,"body":"CTAs, and you don't know if you"},{"speaker":"Unknown","startTime":3419.79,"endTime":3422.22,"body":"think they're going to be"},{"speaker":"Unknown","startTime":3419.79,"endTime":3422.22,"body":"effective, or if you guys need"},{"speaker":"Unknown","startTime":3422.22,"endTime":3426.39,"body":"like an opinion on it, email"},{"speaker":"Unknown","startTime":3422.22,"endTime":3426.39,"body":"them to us, you can go to bp"},{"speaker":"Unknown","startTime":3426.39,"endTime":3429.72,"body":"podcast.com. You scroll all the"},{"speaker":"Unknown","startTime":3426.39,"endTime":3429.72,"body":"way down to the bottom, you guys"},{"speaker":"Unknown","startTime":3429.72,"endTime":3433.02,"body":"can submit your questions. And"},{"speaker":"Unknown","startTime":3429.72,"endTime":3433.02,"body":"we'll answer them right here on"},{"speaker":"Unknown","startTime":3433.02,"endTime":3437.37,"body":"another episode. And we'd be"},{"speaker":"Unknown","startTime":3433.02,"endTime":3437.37,"body":"happy to review them for you and"},{"speaker":"Unknown","startTime":3437.4,"endTime":3441.36,"body":"just give our two cents and see"},{"speaker":"Unknown","startTime":3437.4,"endTime":3441.36,"body":"if it's a good plan for what"},{"speaker":"Unknown","startTime":3441.36,"endTime":3442.56,"body":"your model is."},{"speaker":"Unknown","startTime":3443.49,"endTime":3445.71,"body":"Yeah, and then we can share that"},{"speaker":"Unknown","startTime":3443.49,"endTime":3445.71,"body":"information and help other"},{"speaker":"Unknown","startTime":3445.71,"endTime":3449.13,"body":"people on the podcast, man."},{"speaker":"Unknown","startTime":3445.71,"endTime":3449.13,"body":"Yeah. Cool. All right. Yeah."},{"speaker":"Unknown","startTime":3449.13,"endTime":3452.34,"body":"Thanks, everyone, for listening."},{"speaker":"Unknown","startTime":3449.13,"endTime":3452.34,"body":"We'll see you next time"},{"speaker":"Unknown","startTime":3452.4,"endTime":3456.75,"body":"next time. Bye. Hey, Dominica"},{"speaker":"Unknown","startTime":3452.4,"endTime":3456.75,"body":"here and thanks so much for"},{"speaker":"Unknown","startTime":3456.75,"endTime":3460.08,"body":"taking the time to listen to"},{"speaker":"Unknown","startTime":3456.75,"endTime":3460.08,"body":"this episode. To download the"},{"speaker":"Unknown","startTime":3460.08,"endTime":3463.77,"body":"digital episode companions"},{"speaker":"Unknown","startTime":3460.08,"endTime":3463.77,"body":"watch, unedited and behind the"},{"speaker":"Unknown","startTime":3463.77,"endTime":3468.51,"body":"scenes content from this and all"},{"speaker":"Unknown","startTime":3463.77,"endTime":3468.51,"body":"our other episodes, get access"},{"speaker":"Unknown","startTime":3468.51,"endTime":3472.53,"body":"to exclusive trainings from us"},{"speaker":"Unknown","startTime":3468.51,"endTime":3472.53,"body":"and our guests get direct access"},{"speaker":"Unknown","startTime":3472.53,"endTime":3475.53,"body":"to myself and Rory and to"},{"speaker":"Unknown","startTime":3472.53,"endTime":3475.53,"body":"schedule your business critique"},{"speaker":"Unknown","startTime":3475.53,"endTime":3483.03,"body":"with us. Head on over to be"},{"speaker":"Unknown","startTime":3475.53,"endTime":3483.03,"body":"PB podcast.com Ford slash vi P."},{"speaker":"Unknown","startTime":3483.45,"endTime":3484.8,"body":"All right. We'll see you there."}]}