{"version":"1.0.0","segments":[{"speaker":"Dominica Lumazar","startTime":4.11,"endTime":7.95,"body":"Well, hey,"},{"speaker":"Dominica Lumazar","startTime":4.11,"endTime":7.95,"body":"everyone watching. We hope you"},{"speaker":"Dominica Lumazar","startTime":7.95,"endTime":10.89,"body":"guys are all doing well. Yeah, I"},{"speaker":"Dominica Lumazar","startTime":7.95,"endTime":10.89,"body":"think thanks for listening and"},{"speaker":"Dominica Lumazar","startTime":10.89,"endTime":16.89,"body":"for being here. Can you believe"},{"speaker":"Dominica Lumazar","startTime":10.89,"endTime":16.89,"body":"this is Episode 15? I feel good."},{"speaker":"Dominica Lumazar","startTime":19.47,"endTime":22.77,"body":"Well, today's episode is all"},{"speaker":"Dominica Lumazar","startTime":19.47,"endTime":22.77,"body":"about building a business to"},{"speaker":"Dominica Lumazar","startTime":22.77,"endTime":26.91,"body":"solve your own problem. And I'm"},{"speaker":"Dominica Lumazar","startTime":22.77,"endTime":26.91,"body":"excited to talk about this"},{"speaker":"Dominica Lumazar","startTime":26.91,"endTime":30.0,"body":"because that's what I know both"},{"speaker":"Dominica Lumazar","startTime":26.91,"endTime":30.0,"body":"worry. And I like that's, that's"},{"speaker":"Dominica Lumazar","startTime":30.0,"endTime":32.76,"body":"what we've done, we have"},{"speaker":"Dominica Lumazar","startTime":30.0,"endTime":32.76,"body":"completely built our businesses"},{"speaker":"Dominica Lumazar","startTime":32.76,"endTime":35.73,"body":"out of a necessity that we"},{"speaker":"Dominica Lumazar","startTime":32.76,"endTime":35.73,"body":"needed, or based on an event"},{"speaker":"Dominica Lumazar","startTime":35.73,"endTime":38.67,"body":"that happened where we were"},{"speaker":"Dominica Lumazar","startTime":35.73,"endTime":38.67,"body":"like, hey, let's shift gears,"},{"speaker":"Dominica Lumazar","startTime":38.67,"endTime":41.88,"body":"and let's do it ourselves. Let's"},{"speaker":"Dominica Lumazar","startTime":38.67,"endTime":41.88,"body":"make it better, because it"},{"speaker":"Dominica Lumazar","startTime":41.88,"endTime":45.66,"body":"didn't exist. So we went out and"},{"speaker":"Dominica Lumazar","startTime":41.88,"endTime":45.66,"body":"we created it for ourselves. So"},{"speaker":"Dominica Lumazar","startTime":45.66,"endTime":48.54,"body":"in this episode, we're going to"},{"speaker":"Dominica Lumazar","startTime":45.66,"endTime":48.54,"body":"have a couple stories for you."},{"speaker":"Dominica Lumazar","startTime":48.81,"endTime":50.58,"body":"We're going to talk about all"},{"speaker":"Dominica Lumazar","startTime":48.81,"endTime":50.58,"body":"kinds of cool things."},{"speaker":"Rory Carruthers","startTime":50.97,"endTime":54.72,"body":"So what what"},{"speaker":"Rory Carruthers","startTime":50.97,"endTime":54.72,"body":"would you say is the benefit to"},{"speaker":"Rory Carruthers","startTime":54.75,"endTime":56.88,"body":"building a business just have a"},{"speaker":"Rory Carruthers","startTime":54.75,"endTime":56.88,"body":"problem?"},{"speaker":"Dominica Lumazar","startTime":57.18,"endTime":61.02,"body":"Well, first of"},{"speaker":"Dominica Lumazar","startTime":57.18,"endTime":61.02,"body":"all, it solves your problem. It"},{"speaker":"Dominica Lumazar","startTime":61.02,"endTime":64.38,"body":"solves your immediate problem."},{"speaker":"Dominica Lumazar","startTime":61.02,"endTime":64.38,"body":"But also, I mean, in the"},{"speaker":"Dominica Lumazar","startTime":64.38,"endTime":67.26,"body":"previous episode, we talked all"},{"speaker":"Dominica Lumazar","startTime":64.38,"endTime":67.26,"body":"about when to build your"},{"speaker":"Dominica Lumazar","startTime":67.26,"endTime":71.37,"body":"passion, business, and the to"},{"speaker":"Dominica Lumazar","startTime":67.26,"endTime":71.37,"body":"kind of go hand in hand where if"},{"speaker":"Dominica Lumazar","startTime":71.37,"endTime":73.47,"body":"you're really passionate about"},{"speaker":"Dominica Lumazar","startTime":71.37,"endTime":73.47,"body":"something that you know, it's"},{"speaker":"Dominica Lumazar","startTime":73.47,"endTime":77.55,"body":"going to help yourself, right."},{"speaker":"Dominica Lumazar","startTime":73.47,"endTime":77.55,"body":"But also you see a need for"},{"speaker":"Dominica Lumazar","startTime":77.55,"endTime":81.72,"body":"others, if you're solving their"},{"speaker":"Dominica Lumazar","startTime":77.55,"endTime":81.72,"body":"problems as well. It's a winning"},{"speaker":"Dominica Lumazar","startTime":81.72,"endTime":85.98,"body":"combination, especially because"},{"speaker":"Dominica Lumazar","startTime":81.72,"endTime":85.98,"body":"you then can make it personal,"},{"speaker":"Dominica Lumazar","startTime":85.98,"endTime":91.41,"body":"you have a story involving what"},{"speaker":"Dominica Lumazar","startTime":85.98,"endTime":91.41,"body":"happened and why. And all of a"},{"speaker":"Dominica Lumazar","startTime":91.41,"endTime":95.49,"body":"sudden, this building a business"},{"speaker":"Dominica Lumazar","startTime":91.41,"endTime":95.49,"body":"to solve your problem has become"},{"speaker":"Dominica Lumazar","startTime":95.49,"endTime":98.94,"body":"your why and your mission and"},{"speaker":"Dominica Lumazar","startTime":95.49,"endTime":98.94,"body":"purpose and all that. And so in"},{"speaker":"Dominica Lumazar","startTime":98.94,"endTime":103.26,"body":"my experience when working with"},{"speaker":"Dominica Lumazar","startTime":98.94,"endTime":103.26,"body":"clients, that's one of the major"},{"speaker":"Dominica Lumazar","startTime":103.26,"endTime":106.38,"body":"things that I talk about with"},{"speaker":"Dominica Lumazar","startTime":103.26,"endTime":106.38,"body":"them is, why did you even get"},{"speaker":"Dominica Lumazar","startTime":106.38,"endTime":110.61,"body":"started? How did this happen?"},{"speaker":"Dominica Lumazar","startTime":106.38,"endTime":110.61,"body":"Tell me your story. And I know"},{"speaker":"Dominica Lumazar","startTime":110.61,"endTime":113.31,"body":"right off the bat that if my"},{"speaker":"Dominica Lumazar","startTime":110.61,"endTime":113.31,"body":"clients can tell me, I don't"},{"speaker":"Dominica Lumazar","startTime":113.31,"endTime":115.59,"body":"really have a story, it just"},{"speaker":"Dominica Lumazar","startTime":113.31,"endTime":115.59,"body":"kind of happened to me. It's"},{"speaker":"Dominica Lumazar","startTime":115.59,"endTime":118.98,"body":"like, Huh, let's take a better"},{"speaker":"Dominica Lumazar","startTime":115.59,"endTime":118.98,"body":"look at that. Let's Is that"},{"speaker":"Dominica Lumazar","startTime":118.98,"endTime":122.04,"body":"true? Is that how you feel?"},{"speaker":"Dominica Lumazar","startTime":118.98,"endTime":122.04,"body":"Let's dig around and find that"},{"speaker":"Dominica Lumazar","startTime":122.04,"endTime":124.68,"body":"story to make that personal"},{"speaker":"Dominica Lumazar","startTime":122.04,"endTime":124.68,"body":"connection. And that's another"},{"speaker":"Dominica Lumazar","startTime":124.68,"endTime":127.62,"body":"thing Roy and I talk at length"},{"speaker":"Dominica Lumazar","startTime":124.68,"endTime":127.62,"body":"about his, you know, building"},{"speaker":"Dominica Lumazar","startTime":127.62,"endTime":131.4,"body":"relationships transaction ship."},{"speaker":"Dominica Lumazar","startTime":127.62,"endTime":131.4,"body":"So this episode is sort of an"},{"speaker":"Dominica Lumazar","startTime":131.4,"endTime":135.42,"body":"all encompassing sort of the the"},{"speaker":"Dominica Lumazar","startTime":131.4,"endTime":135.42,"body":"cherry on top of everything to"},{"speaker":"Dominica Lumazar","startTime":135.57,"endTime":139.59,"body":"really explain how and why to"},{"speaker":"Dominica Lumazar","startTime":135.57,"endTime":139.59,"body":"make things personal and"},{"speaker":"Dominica Lumazar","startTime":139.59,"endTime":142.89,"body":"business. And the appropriate"},{"speaker":"Dominica Lumazar","startTime":139.59,"endTime":142.89,"body":"way to do it. Not just like,"},{"speaker":"Dominica Lumazar","startTime":142.89,"endTime":146.1,"body":"here's all my personal baggage,"},{"speaker":"Dominica Lumazar","startTime":142.89,"endTime":146.1,"body":"no, like, why you got your"},{"speaker":"Dominica Lumazar","startTime":146.1,"endTime":150.36,"body":"business started, and how it can"},{"speaker":"Dominica Lumazar","startTime":146.1,"endTime":150.36,"body":"help others. And I think one of"},{"speaker":"Dominica Lumazar","startTime":150.36,"endTime":154.2,"body":"the major ways to, to, to do"},{"speaker":"Dominica Lumazar","startTime":150.36,"endTime":154.2,"body":"this to build a business by"},{"speaker":"Dominica Lumazar","startTime":154.2,"endTime":157.83,"body":"solving your own problem is"},{"speaker":"Dominica Lumazar","startTime":154.2,"endTime":157.83,"body":"obviously identify if it's a"},{"speaker":"Dominica Lumazar","startTime":157.83,"endTime":163.05,"body":"viable solution, meaning it has"},{"speaker":"Dominica Lumazar","startTime":157.83,"endTime":163.05,"body":"to also solve someone else's"},{"speaker":"Dominica Lumazar","startTime":163.05,"endTime":165.69,"body":"problem, not just your own, you"},{"speaker":"Dominica Lumazar","startTime":163.05,"endTime":165.69,"body":"have to actually do the market"},{"speaker":"Dominica Lumazar","startTime":165.69,"endTime":169.77,"body":"research and see if it's going"},{"speaker":"Dominica Lumazar","startTime":165.69,"endTime":169.77,"body":"to be effective. And make sense."},{"speaker":"Dominica Lumazar","startTime":170.07,"endTime":173.79,"body":"Now, there's a lot of people"},{"speaker":"Dominica Lumazar","startTime":170.07,"endTime":173.79,"body":"that will go to Google and type"},{"speaker":"Dominica Lumazar","startTime":173.79,"endTime":177.39,"body":"something in and if they can't"},{"speaker":"Dominica Lumazar","startTime":173.79,"endTime":177.39,"body":"find it, then I just go, and"},{"speaker":"Dominica Lumazar","startTime":177.45,"endTime":180.33,"body":"I'll find the next best thing."},{"speaker":"Dominica Lumazar","startTime":177.45,"endTime":180.33,"body":"Or maybe there's no market for"},{"speaker":"Dominica Lumazar","startTime":180.33,"endTime":183.87,"body":"that. That's not necessarily the"},{"speaker":"Dominica Lumazar","startTime":180.33,"endTime":183.87,"body":"case, it just because something"},{"speaker":"Dominica Lumazar","startTime":183.87,"endTime":187.14,"body":"hasn't been invented yet, does"},{"speaker":"Dominica Lumazar","startTime":183.87,"endTime":187.14,"body":"not mean there's not money"},{"speaker":"Dominica Lumazar","startTime":187.14,"endTime":189.66,"body":"sitting there, it's important to"},{"speaker":"Dominica Lumazar","startTime":187.14,"endTime":189.66,"body":"actually identify if it's a"},{"speaker":"Dominica Lumazar","startTime":189.66,"endTime":192.78,"body":"valuable solution for other"},{"speaker":"Dominica Lumazar","startTime":189.66,"endTime":192.78,"body":"people and not just yourself. So"},{"speaker":"Dominica Lumazar","startTime":192.78,"endTime":195.87,"body":"doing that market research ahead"},{"speaker":"Dominica Lumazar","startTime":192.78,"endTime":195.87,"body":"of time will save you so much"},{"speaker":"Dominica Lumazar","startTime":195.9,"endTime":199.8,"body":"money before you dive in and"},{"speaker":"Dominica Lumazar","startTime":195.9,"endTime":199.8,"body":"start making unit or"},{"speaker":"Dominica Lumazar","startTime":199.86,"endTime":203.46,"body":"manufacturing whatever it is"},{"speaker":"Dominica Lumazar","startTime":199.86,"endTime":203.46,"body":"that you have an interest in. So"},{"speaker":"Dominica Lumazar","startTime":203.49,"endTime":206.7,"body":"making sure again, this is like"},{"speaker":"Dominica Lumazar","startTime":203.49,"endTime":206.7,"body":"a reoccurring thing I want to"},{"speaker":"Dominica Lumazar","startTime":206.7,"endTime":211.08,"body":"make sure that I'm driving home"},{"speaker":"Dominica Lumazar","startTime":206.7,"endTime":211.08,"body":"is taking your passion. And"},{"speaker":"Dominica Lumazar","startTime":211.08,"endTime":214.62,"body":"making sure it's solving your"},{"speaker":"Dominica Lumazar","startTime":211.08,"endTime":214.62,"body":"own problem, but also someone"},{"speaker":"Dominica Lumazar","startTime":214.62,"endTime":217.92,"body":"else's, and hopefully to the"},{"speaker":"Dominica Lumazar","startTime":214.62,"endTime":217.92,"body":"masses, right where you can like"},{"speaker":"Dominica Lumazar","startTime":217.95,"endTime":221.94,"body":"really solve a big problem. And"},{"speaker":"Dominica Lumazar","startTime":217.95,"endTime":221.94,"body":"it can be either you're you're"},{"speaker":"Dominica Lumazar","startTime":221.94,"endTime":225.03,"body":"solving someone's need to spend"},{"speaker":"Dominica Lumazar","startTime":221.94,"endTime":225.03,"body":"more time with their families."},{"speaker":"Dominica Lumazar","startTime":225.03,"endTime":227.61,"body":"So you're giving them more"},{"speaker":"Dominica Lumazar","startTime":225.03,"endTime":227.61,"body":"freedom more time back. You're"},{"speaker":"Dominica Lumazar","startTime":227.61,"endTime":228.87,"body":"saving them money."},{"speaker":"Rory Carruthers","startTime":228.93,"endTime":232.59,"body":"Yeah. I mean,"},{"speaker":"Rory Carruthers","startTime":228.93,"endTime":232.59,"body":"time and money are the big ones"},{"speaker":"Rory Carruthers","startTime":232.62,"endTime":233.94,"body":"proving quality of life."},{"speaker":"Dominica Lumazar","startTime":234.0,"endTime":236.43,"body":"Exactly. We"},{"speaker":"Dominica Lumazar","startTime":234.0,"endTime":236.43,"body":"all want more time. It's like"},{"speaker":"Dominica Lumazar","startTime":236.43,"endTime":241.02,"body":"the one thing we cannot get back"},{"speaker":"Dominica Lumazar","startTime":236.43,"endTime":241.02,"body":"is our time. Right? So if you"},{"speaker":"Dominica Lumazar","startTime":241.02,"endTime":245.04,"body":"can create something that helps"},{"speaker":"Dominica Lumazar","startTime":241.02,"endTime":245.04,"body":"people save more time, oh,"},{"speaker":"Dominica Lumazar","startTime":245.07,"endTime":248.19,"body":"that's an easy sell right there."},{"speaker":"Dominica Lumazar","startTime":245.07,"endTime":248.19,"body":"And then wrap your own story"},{"speaker":"Dominica Lumazar","startTime":248.19,"endTime":250.89,"body":"into it. Now we're talking."},{"speaker":"Dominica Lumazar","startTime":248.19,"endTime":250.89,"body":"That's good stuff."},{"speaker":"Rory Carruthers","startTime":251.159,"endTime":254.399,"body":"Well, yeah. And"},{"speaker":"Rory Carruthers","startTime":251.159,"endTime":254.399,"body":"the reason we we mentioned the"},{"speaker":"Rory Carruthers","startTime":254.429,"endTime":258.539,"body":"story aspect is because people"},{"speaker":"Rory Carruthers","startTime":254.429,"endTime":258.539,"body":"want to connect with you and"},{"speaker":"Rory Carruthers","startTime":258.539,"endTime":263.069,"body":"your story of how you started"},{"speaker":"Rory Carruthers","startTime":258.539,"endTime":263.069,"body":"your business. We do this in the"},{"speaker":"Rory Carruthers","startTime":263.069,"endTime":266.759,"body":"book business a lot. You know, a"},{"speaker":"Rory Carruthers","startTime":263.069,"endTime":266.759,"body":"lot of people don't realize,"},{"speaker":"Rory Carruthers","startTime":266.819,"endTime":269.729,"body":"like, they just want to get"},{"speaker":"Rory Carruthers","startTime":266.819,"endTime":269.729,"body":"clients to come in. They're"},{"speaker":"Rory Carruthers","startTime":269.729,"endTime":273.839,"body":"like, okay, here's my book,"},{"speaker":"Rory Carruthers","startTime":269.729,"endTime":273.839,"body":"like, outline topics. This is"},{"speaker":"Rory Carruthers","startTime":273.839,"endTime":278.849,"body":"what I know, is my expertise."},{"speaker":"Rory Carruthers","startTime":273.839,"endTime":278.849,"body":"And okay, let's let's write it"},{"speaker":"Rory Carruthers","startTime":278.849,"endTime":283.769,"body":"and it's like, okay, that's"},{"speaker":"Rory Carruthers","startTime":278.849,"endTime":283.769,"body":"great. You have to have that"},{"speaker":"Rory Carruthers","startTime":283.769,"endTime":288.179,"body":"aspect of it. But no one cares"},{"speaker":"Rory Carruthers","startTime":283.769,"endTime":288.179,"body":"yet. They don't know you. Yeah."},{"speaker":"Rory Carruthers","startTime":288.329,"endTime":291.209,"body":"They don't know why they should"},{"speaker":"Rory Carruthers","startTime":288.329,"endTime":291.209,"body":"listen to you in the first"},{"speaker":"Rory Carruthers","startTime":291.209,"endTime":296.549,"body":"place. And if you know if you"},{"speaker":"Rory Carruthers","startTime":291.209,"endTime":296.549,"body":"don't have a compelling story of"},{"speaker":"Rory Carruthers","startTime":297.239,"endTime":302.579,"body":"why you're in business, a lot of"},{"speaker":"Rory Carruthers","startTime":297.239,"endTime":302.579,"body":"times what'll happen is you"},{"speaker":"Rory Carruthers","startTime":302.579,"endTime":307.499,"body":"become a commodity. Mm hmm."},{"speaker":"Rory Carruthers","startTime":302.579,"endTime":307.499,"body":"Right. And so if you're a"},{"speaker":"Rory Carruthers","startTime":307.499,"endTime":311.039,"body":"commodity, then you're always"},{"speaker":"Rory Carruthers","startTime":307.499,"endTime":311.039,"body":"going to be fighting on price"},{"speaker":"Rory Carruthers","startTime":311.039,"endTime":315.509,"body":"points and stuff in your"},{"speaker":"Rory Carruthers","startTime":311.039,"endTime":315.509,"body":"business. Whereas if you are"},{"speaker":"Rory Carruthers","startTime":315.509,"endTime":319.559,"body":"unique, and your story connects"},{"speaker":"Rory Carruthers","startTime":315.509,"endTime":319.559,"body":"with someone, they want to work"},{"speaker":"Rory Carruthers","startTime":319.559,"endTime":321.209,"body":"with you, in part because of"},{"speaker":"Rory Carruthers","startTime":319.559,"endTime":321.209,"body":"that."},{"speaker":"Dominica Lumazar","startTime":321.63,"endTime":323.16,"body":"Yeah,"},{"speaker":"Dominica Lumazar","startTime":321.63,"endTime":323.16,"body":"absolutely."},{"speaker":"Rory Carruthers","startTime":323.79,"endTime":325.95,"body":"And you can"},{"speaker":"Rory Carruthers","startTime":323.79,"endTime":325.95,"body":"have a great story and, and not"},{"speaker":"Rory Carruthers","startTime":325.98,"endTime":330.3,"body":"be very good in business. That's"},{"speaker":"Rory Carruthers","startTime":325.98,"endTime":330.3,"body":"another Ask. Yeah, right. Yeah."},{"speaker":"Rory Carruthers","startTime":330.3,"endTime":332.49,"body":"So you have to have the business"},{"speaker":"Rory Carruthers","startTime":330.3,"endTime":332.49,"body":"side of it, you know, you have"},{"speaker":"Rory Carruthers","startTime":332.49,"endTime":336.33,"body":"to have get results for people"},{"speaker":"Rory Carruthers","startTime":332.49,"endTime":336.33,"body":"or, you know, provide a valuable"},{"speaker":"Rory Carruthers","startTime":336.33,"endTime":339.87,"body":"product, quality product,"},{"speaker":"Rory Carruthers","startTime":336.33,"endTime":339.87,"body":"whatever it is that you are"},{"speaker":"Rory Carruthers","startTime":339.93,"endTime":342.9,"body":"earning for your business. But"},{"speaker":"Rory Carruthers","startTime":339.93,"endTime":342.9,"body":"the story, the story behind it."},{"speaker":"Rory Carruthers","startTime":342.9,"endTime":347.19,"body":"I mean, there's so many great"},{"speaker":"Rory Carruthers","startTime":342.9,"endTime":347.19,"body":"examples. So TOMS Shoes, right."},{"speaker":"Dominica Lumazar","startTime":347.37,"endTime":348.45,"body":"I love TOMS"},{"speaker":"Dominica Lumazar","startTime":347.37,"endTime":348.45,"body":"shoes. Yeah."},{"speaker":"Rory Carruthers","startTime":348.69,"endTime":350.55,"body":"Yeah. So why"},{"speaker":"Rory Carruthers","startTime":348.69,"endTime":350.55,"body":"don't you Why don't you tell the"},{"speaker":"Rory Carruthers","startTime":350.55,"endTime":352.86,"body":"story, because you're the one"},{"speaker":"Rory Carruthers","startTime":350.55,"endTime":352.86,"body":"who knows so much about"},{"speaker":"Dominica Lumazar","startTime":353.07,"endTime":355.53,"body":"the cool thing"},{"speaker":"Dominica Lumazar","startTime":353.07,"endTime":355.53,"body":"about Toms. And if you guys"},{"speaker":"Dominica Lumazar","startTime":355.53,"endTime":359.16,"body":"aren't familiar with with Tom's"},{"speaker":"Dominica Lumazar","startTime":355.53,"endTime":359.16,"body":"they do the buy one, give one."},{"speaker":"Dominica Lumazar","startTime":359.37,"endTime":362.97,"body":"So for every pair of TOMS shoes"},{"speaker":"Dominica Lumazar","startTime":359.37,"endTime":362.97,"body":"that you purchase, they're"},{"speaker":"Dominica Lumazar","startTime":363.0,"endTime":367.65,"body":"giving a pair away to someone"},{"speaker":"Dominica Lumazar","startTime":363.0,"endTime":367.65,"body":"who really, really needs it. And"},{"speaker":"Dominica Lumazar","startTime":367.65,"endTime":370.47,"body":"like an impoverished country,"},{"speaker":"Dominica Lumazar","startTime":367.65,"endTime":370.47,"body":"people here in the United"},{"speaker":"Dominica Lumazar","startTime":370.47,"endTime":373.83,"body":"States, I love that whole brand"},{"speaker":"Dominica Lumazar","startTime":370.47,"endTime":373.83,"body":"and business model, it makes it"},{"speaker":"Dominica Lumazar","startTime":373.83,"endTime":376.56,"body":"makes me feel good as the"},{"speaker":"Dominica Lumazar","startTime":373.83,"endTime":376.56,"body":"consumer, I wear the shoes, they"},{"speaker":"Dominica Lumazar","startTime":376.56,"endTime":380.13,"body":"look cool, they're comfortable."},{"speaker":"Dominica Lumazar","startTime":376.56,"endTime":380.13,"body":"And I'm putting my money toward"},{"speaker":"Dominica Lumazar","startTime":380.13,"endTime":382.35,"body":"a mission that I feel really"},{"speaker":"Dominica Lumazar","startTime":380.13,"endTime":382.35,"body":"strongly about. So that's,"},{"speaker":"Dominica Lumazar","startTime":382.35,"endTime":385.44,"body":"that's very cool. There's so"},{"speaker":"Dominica Lumazar","startTime":382.35,"endTime":385.44,"body":"many different brands out there,"},{"speaker":"Dominica Lumazar","startTime":385.77,"endTime":388.92,"body":"that you can do a little"},{"speaker":"Dominica Lumazar","startTime":385.77,"endTime":388.92,"body":"research and really feel good"},{"speaker":"Dominica Lumazar","startTime":388.92,"endTime":391.11,"body":"about where you're putting your"},{"speaker":"Dominica Lumazar","startTime":388.92,"endTime":391.11,"body":"money and knowing that it's"},{"speaker":"Dominica Lumazar","startTime":391.11,"endTime":396.12,"body":"actually going way beyond just"},{"speaker":"Dominica Lumazar","startTime":391.11,"endTime":396.12,"body":"back to the business owner or"},{"speaker":"Dominica Lumazar","startTime":396.12,"endTime":398.97,"body":"back to the employees. I mean,"},{"speaker":"Dominica Lumazar","startTime":396.12,"endTime":398.97,"body":"it's reaching like very, very"},{"speaker":"Dominica Lumazar","startTime":398.97,"endTime":403.17,"body":"cool globally, or excuse me on a"},{"speaker":"Dominica Lumazar","startTime":398.97,"endTime":403.17,"body":"global level. But wait a minute,"},{"speaker":"Dominica Lumazar","startTime":403.17,"endTime":406.29,"body":"before we get onto that, Roy,"},{"speaker":"Dominica Lumazar","startTime":403.17,"endTime":406.29,"body":"what's your story, I want to"},{"speaker":"Dominica Lumazar","startTime":406.29,"endTime":409.11,"body":"know your story and how you got"},{"speaker":"Dominica Lumazar","startTime":406.29,"endTime":409.11,"body":"into doing what you're doing."},{"speaker":"Rory Carruthers","startTime":409.47,"endTime":411.93,"body":"And the reason"},{"speaker":"Rory Carruthers","startTime":409.47,"endTime":411.93,"body":"I got into the book business is"},{"speaker":"Rory Carruthers","startTime":411.93,"endTime":417.09,"body":"actually because I worked with a"},{"speaker":"Rory Carruthers","startTime":411.93,"endTime":417.09,"body":"company on a book and you know,"},{"speaker":"Rory Carruthers","startTime":417.09,"endTime":420.57,"body":"they charged a really good"},{"speaker":"Rory Carruthers","startTime":417.09,"endTime":420.57,"body":"amount at the time, it was a lot"},{"speaker":"Rory Carruthers","startTime":420.57,"endTime":424.68,"body":"of money for me to at the time"},{"speaker":"Rory Carruthers","startTime":420.57,"endTime":424.68,"body":"to be involved with a book and"},{"speaker":"Rory Carruthers","startTime":425.37,"endTime":430.05,"body":"it was a chapter in a book and,"},{"speaker":"Rory Carruthers","startTime":425.37,"endTime":430.05,"body":"you know, be with on the front"},{"speaker":"Rory Carruthers","startTime":430.05,"endTime":434.01,"body":"cover and become a best seller"},{"speaker":"Rory Carruthers","startTime":430.05,"endTime":434.01,"body":"and all of those things. Right."},{"speaker":"Rory Carruthers","startTime":434.1,"endTime":439.71,"body":"So I did this promotion. And I"},{"speaker":"Rory Carruthers","startTime":434.1,"endTime":439.71,"body":"was so frustrated with the whole"},{"speaker":"Rory Carruthers","startTime":439.71,"endTime":443.13,"body":"process, I didn't feel like"},{"speaker":"Rory Carruthers","startTime":439.71,"endTime":443.13,"body":"there was the proper support, I"},{"speaker":"Rory Carruthers","startTime":443.13,"endTime":447.78,"body":"didn't feel like they really"},{"speaker":"Rory Carruthers","startTime":443.13,"endTime":447.78,"body":"understood or cared about the"},{"speaker":"Rory Carruthers","startTime":447.78,"endTime":450.27,"body":"the product that was going out,"},{"speaker":"Rory Carruthers","startTime":447.78,"endTime":450.27,"body":"it was just like, we're just"},{"speaker":"Rory Carruthers","startTime":450.45,"endTime":452.88,"body":"putting all these authors"},{"speaker":"Rory Carruthers","startTime":450.45,"endTime":452.88,"body":"together, and we're gonna make"},{"speaker":"Rory Carruthers","startTime":452.88,"endTime":457.47,"body":"it a book. And, you know, if"},{"speaker":"Rory Carruthers","startTime":452.88,"endTime":457.47,"body":"it's a top 10, you know, on"},{"speaker":"Rory Carruthers","startTime":457.47,"endTime":461.64,"body":"Amazon, we'll call it a best"},{"speaker":"Rory Carruthers","startTime":457.47,"endTime":461.64,"body":"seller type of thing. It didn't"},{"speaker":"Rory Carruthers","startTime":461.67,"endTime":467.13,"body":"didn't hit number one. You know,"},{"speaker":"Rory Carruthers","startTime":461.67,"endTime":467.13,"body":"they, they only relied on the"},{"speaker":"Rory Carruthers","startTime":467.13,"endTime":472.02,"body":"authors to really promote the"},{"speaker":"Rory Carruthers","startTime":467.13,"endTime":472.02,"body":"book and things like that. So it"},{"speaker":"Rory Carruthers","startTime":472.02,"endTime":474.69,"body":"really frustrated me and you"},{"speaker":"Rory Carruthers","startTime":472.02,"endTime":474.69,"body":"know, I spent a good amount of"},{"speaker":"Rory Carruthers","startTime":474.69,"endTime":477.75,"body":"money on it. And the biggest"},{"speaker":"Rory Carruthers","startTime":474.69,"endTime":477.75,"body":"thing is that it didn't really"},{"speaker":"Rory Carruthers","startTime":477.78,"endTime":482.49,"body":"do anything for me or for my"},{"speaker":"Rory Carruthers","startTime":477.78,"endTime":482.49,"body":"businesses or whatever I was"},{"speaker":"Rory Carruthers","startTime":482.49,"endTime":486.84,"body":"doing at the time, you know,"},{"speaker":"Rory Carruthers","startTime":482.49,"endTime":486.84,"body":"even even my positioning, I"},{"speaker":"Rory Carruthers","startTime":486.84,"endTime":490.05,"body":"could just not make it like"},{"speaker":"Rory Carruthers","startTime":486.84,"endTime":490.05,"body":"translate that book into"},{"speaker":"Rory Carruthers","startTime":490.05,"endTime":495.72,"body":"something that was a viable"},{"speaker":"Rory Carruthers","startTime":490.05,"endTime":495.72,"body":"business. Hmm. And so through a"},{"speaker":"Rory Carruthers","startTime":495.72,"endTime":502.95,"body":"series of different events, I"},{"speaker":"Rory Carruthers","startTime":495.72,"endTime":502.95,"body":"landed on figuring it out, like"},{"speaker":"Rory Carruthers","startTime":502.95,"endTime":507.75,"body":"how to solve that problem to be"},{"speaker":"Rory Carruthers","startTime":502.95,"endTime":507.75,"body":"able to put out books that are"},{"speaker":"Rory Carruthers","startTime":508.11,"endTime":512.1,"body":"high quality, and that get"},{"speaker":"Rory Carruthers","startTime":508.11,"endTime":512.1,"body":"reviews and become number one"},{"speaker":"Rory Carruthers","startTime":512.1,"endTime":516.39,"body":"bestsellers every single time."},{"speaker":"Rory Carruthers","startTime":512.1,"endTime":516.39,"body":"And as soon as I figured that"},{"speaker":"Rory Carruthers","startTime":516.39,"endTime":520.77,"body":"out, I had a bunch of people"},{"speaker":"Rory Carruthers","startTime":516.39,"endTime":520.77,"body":"reaching out to me, and a lot, I"},{"speaker":"Rory Carruthers","startTime":520.77,"endTime":523.02,"body":"was doing a lot of consulting"},{"speaker":"Rory Carruthers","startTime":520.77,"endTime":523.02,"body":"with people in the book"},{"speaker":"Rory Carruthers","startTime":523.02,"endTime":527.79,"body":"business, because they couldn't"},{"speaker":"Rory Carruthers","startTime":523.02,"endTime":527.79,"body":"even replicate what I was doing."},{"speaker":"Rory Carruthers","startTime":528.24,"endTime":533.7,"body":"Hmm. And so, you know, now years"},{"speaker":"Rory Carruthers","startTime":528.24,"endTime":533.7,"body":"later, a lot of the best"},{"speaker":"Rory Carruthers","startTime":533.7,"endTime":539.16,"body":"practices came from stuff that I"},{"speaker":"Rory Carruthers","startTime":533.7,"endTime":539.16,"body":"actually invented. Awesome. And"},{"speaker":"Rory Carruthers","startTime":539.16,"endTime":542.31,"body":"so you know, it's a constant,"},{"speaker":"Rory Carruthers","startTime":539.16,"endTime":542.31,"body":"reinvent yourself type of"},{"speaker":"Rory Carruthers","startTime":542.49,"endTime":545.61,"body":"situation. But yeah, in the"},{"speaker":"Rory Carruthers","startTime":542.49,"endTime":545.61,"body":"beginning, it was just it was"},{"speaker":"Rory Carruthers","startTime":545.61,"endTime":550.08,"body":"solving that problem of my"},{"speaker":"Rory Carruthers","startTime":545.61,"endTime":550.08,"body":"frustration of like, I did not"},{"speaker":"Rory Carruthers","startTime":550.08,"endTime":553.32,"body":"get the quality of service. And"},{"speaker":"Rory Carruthers","startTime":550.08,"endTime":553.32,"body":"I thought there was a better way"},{"speaker":"Rory Carruthers","startTime":553.32,"endTime":556.02,"body":"to do it and a better way to"},{"speaker":"Rory Carruthers","startTime":553.32,"endTime":556.02,"body":"treat customers. And when I"},{"speaker":"Rory Carruthers","startTime":556.02,"endTime":559.26,"body":"figured it out and how I could"},{"speaker":"Rory Carruthers","startTime":556.02,"endTime":559.26,"body":"do it, then I built a business"},{"speaker":"Rory Carruthers","startTime":559.26,"endTime":564.12,"body":"around it. Mm hmm. And I saw"},{"speaker":"Rory Carruthers","startTime":559.26,"endTime":564.12,"body":"there was a need. And then and"},{"speaker":"Rory Carruthers","startTime":564.45,"endTime":567.9,"body":"like, I've talked about this in"},{"speaker":"Rory Carruthers","startTime":564.45,"endTime":567.9,"body":"the in the passion episode,"},{"speaker":"Rory Carruthers","startTime":569.16,"endTime":572.13,"body":"which was a couple episodes ago,"},{"speaker":"Rory Carruthers","startTime":569.16,"endTime":572.13,"body":"is that in the beginning, I"},{"speaker":"Rory Carruthers","startTime":572.13,"endTime":576.78,"body":"wasn't like super passionate"},{"speaker":"Rory Carruthers","startTime":572.13,"endTime":576.78,"body":"about books. Hmm. Like at the"},{"speaker":"Rory Carruthers","startTime":576.78,"endTime":580.2,"body":"very beginning, but as soon as I"},{"speaker":"Rory Carruthers","startTime":576.78,"endTime":580.2,"body":"started seeing, like how"},{"speaker":"Rory Carruthers","startTime":580.2,"endTime":583.29,"body":"valuable they are, they were in"},{"speaker":"Rory Carruthers","startTime":580.2,"endTime":583.29,"body":"my business and then in clients,"},{"speaker":"Rory Carruthers","startTime":583.5,"endTime":587.25,"body":"businesses and how it's changing"},{"speaker":"Rory Carruthers","startTime":583.5,"endTime":587.25,"body":"people's lives changing my life."},{"speaker":"Rory Carruthers","startTime":587.31,"endTime":593.52,"body":"I became passionate about it. Mm"},{"speaker":"Rory Carruthers","startTime":587.31,"endTime":593.52,"body":"hmm. very passionate, right. So"},{"speaker":"Rory Carruthers","startTime":593.55,"endTime":598.98,"body":"when you're looking for like,"},{"speaker":"Rory Carruthers","startTime":593.55,"endTime":598.98,"body":"okay, you know, how do I solve a"},{"speaker":"Rory Carruthers","startTime":598.98,"endTime":603.36,"body":"problem, just look to What what"},{"speaker":"Rory Carruthers","startTime":598.98,"endTime":603.36,"body":"are you frustrated with? And is"},{"speaker":"Rory Carruthers","startTime":603.36,"endTime":609.69,"body":"there a better way to do it? Or"},{"speaker":"Rory Carruthers","startTime":603.36,"endTime":609.69,"body":"is there something lacking in a"},{"speaker":"Rory Carruthers","startTime":609.69,"endTime":612.75,"body":"market that you see, maybe"},{"speaker":"Rory Carruthers","startTime":609.69,"endTime":612.75,"body":"there's a whole, like, everyone,"},{"speaker":"Rory Carruthers","startTime":612.93,"endTime":616.08,"body":"everyone is always complaining"},{"speaker":"Rory Carruthers","startTime":612.93,"endTime":616.08,"body":"about all this software doesn't"},{"speaker":"Rory Carruthers","startTime":616.08,"endTime":620.31,"body":"exist? Like, wish we could it"},{"speaker":"Rory Carruthers","startTime":616.08,"endTime":620.31,"body":"could just do this, why can it"},{"speaker":"Rory Carruthers","startTime":620.31,"endTime":625.11,"body":"just not do this? Right? Yeah."},{"speaker":"Rory Carruthers","startTime":620.31,"endTime":625.11,"body":"And when you find those things,"},{"speaker":"Rory Carruthers","startTime":625.17,"endTime":627.48,"body":"and you go out, and you create"},{"speaker":"Rory Carruthers","startTime":625.17,"endTime":627.48,"body":"them, and it's not gonna"},{"speaker":"Rory Carruthers","startTime":627.51,"endTime":632.91,"body":"necessarily be easy, but you'll"},{"speaker":"Rory Carruthers","startTime":627.51,"endTime":632.91,"body":"go out and create them. And I"},{"speaker":"Rory Carruthers","startTime":632.91,"endTime":636.57,"body":"mean, that that can spawned a"},{"speaker":"Rory Carruthers","startTime":632.91,"endTime":636.57,"body":"whole business, and you may not"},{"speaker":"Rory Carruthers","startTime":636.57,"endTime":640.44,"body":"have even known it would have"},{"speaker":"Rory Carruthers","startTime":636.57,"endTime":640.44,"body":"been a business. Right? True,"},{"speaker":"Rory Carruthers","startTime":640.56,"endTime":643.71,"body":"but because it solves your own"},{"speaker":"Rory Carruthers","startTime":640.56,"endTime":643.71,"body":"needs, and it solves other"},{"speaker":"Rory Carruthers","startTime":643.71,"endTime":648.84,"body":"people's needs, you have"},{"speaker":"Rory Carruthers","startTime":643.71,"endTime":648.84,"body":"twofold. One is that you become"},{"speaker":"Rory Carruthers","startTime":648.84,"endTime":652.68,"body":"passionate about it, because you"},{"speaker":"Rory Carruthers","startTime":648.84,"endTime":652.68,"body":"see it, how valuable it is in"},{"speaker":"Rory Carruthers","startTime":652.68,"endTime":657.78,"body":"your own life. But then, you see"},{"speaker":"Rory Carruthers","startTime":652.68,"endTime":657.78,"body":"all these other people getting"},{"speaker":"Rory Carruthers","startTime":657.84,"endTime":664.89,"body":"results, flourishing. Yeah. And"},{"speaker":"Rory Carruthers","startTime":657.84,"endTime":664.89,"body":"that shows you Oh, like, this is"},{"speaker":"Rory Carruthers","startTime":664.92,"endTime":668.4,"body":"this is a viable business. This"},{"speaker":"Rory Carruthers","startTime":664.92,"endTime":668.4,"body":"is stuff that I can continue to"},{"speaker":"Rory Carruthers","startTime":668.4,"endTime":670.17,"body":"grow and take the next level,"},{"speaker":"Dominica Lumazar","startTime":670.5,"endTime":673.53,"body":"right. And"},{"speaker":"Dominica Lumazar","startTime":670.5,"endTime":673.53,"body":"what you do is you allow, you're"},{"speaker":"Dominica Lumazar","startTime":673.53,"endTime":678.6,"body":"giving people a tool to present"},{"speaker":"Dominica Lumazar","startTime":673.53,"endTime":678.6,"body":"themselves correctly, in this"},{"speaker":"Dominica Lumazar","startTime":678.6,"endTime":681.93,"body":"beautiful social credibility"},{"speaker":"Dominica Lumazar","startTime":678.6,"endTime":681.93,"body":"way. And it's changed my world"},{"speaker":"Dominica Lumazar","startTime":681.93,"endTime":683.94,"body":"by doing a book with you and"},{"speaker":"Dominica Lumazar","startTime":681.93,"endTime":683.94,"body":"becoming a number one"},{"speaker":"Dominica Lumazar","startTime":683.94,"endTime":686.97,"body":"international best selling"},{"speaker":"Dominica Lumazar","startTime":683.94,"endTime":686.97,"body":"author. That's a mouthful, but I"},{"speaker":"Dominica Lumazar","startTime":686.97,"endTime":690.9,"body":"love saying it. Right. And we"},{"speaker":"Dominica Lumazar","startTime":686.97,"endTime":690.9,"body":"touched on this last night for a"},{"speaker":"Dominica Lumazar","startTime":690.9,"endTime":695.31,"body":"second to like you, you Rory"},{"speaker":"Dominica Lumazar","startTime":690.9,"endTime":695.31,"body":"Carruthers have provided me so"},{"speaker":"Dominica Lumazar","startTime":695.37,"endTime":700.32,"body":"much time, by the things that"},{"speaker":"Dominica Lumazar","startTime":695.37,"endTime":700.32,"body":"I've learned from you. And just"},{"speaker":"Dominica Lumazar","startTime":700.32,"endTime":702.9,"body":"like the constant gift of"},{"speaker":"Dominica Lumazar","startTime":700.32,"endTime":702.9,"body":"knowledge, like you, what sets"},{"speaker":"Dominica Lumazar","startTime":702.9,"endTime":706.62,"body":"you apart, Rory from so many"},{"speaker":"Dominica Lumazar","startTime":702.9,"endTime":706.62,"body":"other people is your gift of"},{"speaker":"Dominica Lumazar","startTime":706.62,"endTime":710.37,"body":"research. You're like the"},{"speaker":"Dominica Lumazar","startTime":706.62,"endTime":710.37,"body":"research King, and every time so"},{"speaker":"Dominica Lumazar","startTime":710.37,"endTime":712.92,"body":"guys pay attention to this"},{"speaker":"Dominica Lumazar","startTime":710.37,"endTime":712.92,"body":"especially VIPs. Because every"},{"speaker":"Dominica Lumazar","startTime":712.92,"endTime":716.58,"body":"single time that Roy finds like"},{"speaker":"Dominica Lumazar","startTime":712.92,"endTime":716.58,"body":"a golden nugget of information,"},{"speaker":"Dominica Lumazar","startTime":716.76,"endTime":719.34,"body":"he's just giving it away. It's"},{"speaker":"Dominica Lumazar","startTime":716.76,"endTime":719.34,"body":"like, you know what, I found"},{"speaker":"Dominica Lumazar","startTime":719.34,"endTime":722.52,"body":"that, let's share it. And that's"},{"speaker":"Dominica Lumazar","startTime":719.34,"endTime":722.52,"body":"so rare. There's so many people"},{"speaker":"Dominica Lumazar","startTime":722.52,"endTime":725.13,"body":"that are like, haha, this is my"},{"speaker":"Dominica Lumazar","startTime":722.52,"endTime":725.13,"body":"golden nugget that I'm not"},{"speaker":"Dominica Lumazar","startTime":725.13,"endTime":729.24,"body":"sharing. But think, thank God"},{"speaker":"Dominica Lumazar","startTime":725.13,"endTime":729.24,"body":"for worry here. Because Because"},{"speaker":"Dominica Lumazar","startTime":729.27,"endTime":732.33,"body":"Yeah, we have so much"},{"speaker":"Dominica Lumazar","startTime":729.27,"endTime":732.33,"body":"information, especially in the"},{"speaker":"Dominica Lumazar","startTime":732.33,"endTime":735.24,"body":"VIP area, but just continue"},{"speaker":"Dominica Lumazar","startTime":732.33,"endTime":735.24,"body":"continue listening to these"},{"speaker":"Dominica Lumazar","startTime":735.24,"endTime":741.0,"body":"episodes. Because you'll I mean,"},{"speaker":"Dominica Lumazar","startTime":735.24,"endTime":741.0,"body":"I'm fun and all but really a lot"},{"speaker":"Dominica Lumazar","startTime":741.0,"endTime":744.18,"body":"of information. No, I know a lot"},{"speaker":"Dominica Lumazar","startTime":741.0,"endTime":744.18,"body":"too. But still, I mean, it"},{"speaker":"Dominica Lumazar","startTime":744.18,"endTime":747.27,"body":"really it does stem from or So I"},{"speaker":"Dominica Lumazar","startTime":744.18,"endTime":747.27,"body":"love that. Thanks for sharing"},{"speaker":"Dominica Lumazar","startTime":747.27,"endTime":750.27,"body":"your story. And I know you have"},{"speaker":"Dominica Lumazar","startTime":747.27,"endTime":750.27,"body":"many stories, but just around"},{"speaker":"Dominica Lumazar","startTime":750.3,"endTime":753.87,"body":"around the book, the book"},{"speaker":"Dominica Lumazar","startTime":750.3,"endTime":753.87,"body":"business itself, yeah, you you"},{"speaker":"Dominica Lumazar","startTime":753.87,"endTime":757.53,"body":"saw a need, you went out solved"},{"speaker":"Dominica Lumazar","startTime":753.87,"endTime":757.53,"body":"it and you, you became"},{"speaker":"Dominica Lumazar","startTime":757.53,"endTime":760.65,"body":"passionate about it. And I think"},{"speaker":"Dominica Lumazar","startTime":757.53,"endTime":760.65,"body":"that's important to note that"},{"speaker":"Dominica Lumazar","startTime":760.68,"endTime":763.53,"body":"you don't have to be passionate"},{"speaker":"Dominica Lumazar","startTime":760.68,"endTime":763.53,"body":"right from the beginning. It can"},{"speaker":"Dominica Lumazar","startTime":763.53,"endTime":765.54,"body":"be something that you learn to"},{"speaker":"Dominica Lumazar","startTime":763.53,"endTime":765.54,"body":"love."},{"speaker":"Rory Carruthers","startTime":765.75,"endTime":768.03,"body":"Yeah. And like"},{"speaker":"Rory Carruthers","startTime":765.75,"endTime":768.03,"body":"I said, when when you start"},{"speaker":"Rory Carruthers","startTime":768.03,"endTime":772.08,"body":"solving an issue for yourself,"},{"speaker":"Rory Carruthers","startTime":768.03,"endTime":772.08,"body":"you really do start to become"},{"speaker":"Rory Carruthers","startTime":772.08,"endTime":775.68,"body":"passionate about it, because"},{"speaker":"Rory Carruthers","startTime":772.08,"endTime":775.68,"body":"you're like, Oh, this changes"},{"speaker":"Rory Carruthers","startTime":775.68,"endTime":776.4,"body":"everything."},{"speaker":"Dominica Lumazar","startTime":777.24,"endTime":777.78,"body":"Yeah,"},{"speaker":"Rory Carruthers","startTime":777.96,"endTime":779.7,"body":"I mean, I've"},{"speaker":"Rory Carruthers","startTime":777.96,"endTime":779.7,"body":"had I've had multiple things,"},{"speaker":"Rory Carruthers","startTime":779.7,"endTime":782.43,"body":"not just with the book business,"},{"speaker":"Rory Carruthers","startTime":779.7,"endTime":782.43,"body":"but with other businesses as"},{"speaker":"Rory Carruthers","startTime":782.43,"endTime":785.91,"body":"well. And other things in my"},{"speaker":"Rory Carruthers","startTime":782.43,"endTime":785.91,"body":"life. You know, I mean, we go"},{"speaker":"Rory Carruthers","startTime":785.91,"endTime":788.49,"body":"back to the music industry, just"},{"speaker":"Rory Carruthers","startTime":785.91,"endTime":788.49,"body":"like getting a new guitar that"},{"speaker":"Rory Carruthers","startTime":788.49,"endTime":792.0,"body":"like completely changes the game"},{"speaker":"Rory Carruthers","startTime":788.49,"endTime":792.0,"body":"of how you play. You know, and"},{"speaker":"Rory Carruthers","startTime":792.0,"endTime":797.46,"body":"you're like, I this just up my"},{"speaker":"Rory Carruthers","startTime":792.0,"endTime":797.46,"body":"playing ability 30% just by"},{"speaker":"Rory Carruthers","startTime":797.46,"endTime":799.83,"body":"having this guitar like, and"},{"speaker":"Rory Carruthers","startTime":797.46,"endTime":799.83,"body":"then you're like telling"},{"speaker":"Rory Carruthers","startTime":799.83,"endTime":802.77,"body":"everyone, you're like, you've"},{"speaker":"Rory Carruthers","startTime":799.83,"endTime":802.77,"body":"got to try this guitar, you've"},{"speaker":"Rory Carruthers","startTime":802.77,"endTime":808.05,"body":"got to try this guitar, right."},{"speaker":"Rory Carruthers","startTime":802.77,"endTime":808.05,"body":"Yeah. So I mean, it can be in in"},{"speaker":"Rory Carruthers","startTime":808.05,"endTime":811.5,"body":"so many ways. And if you want"},{"speaker":"Rory Carruthers","startTime":808.05,"endTime":811.5,"body":"to, you know, and if you were"},{"speaker":"Rory Carruthers","startTime":811.5,"endTime":813.42,"body":"just passionate about doing"},{"speaker":"Rory Carruthers","startTime":811.5,"endTime":813.42,"body":"something like that, I mean,"},{"speaker":"Rory Carruthers","startTime":813.66,"endTime":819.69,"body":"there's lots of ways to monetize"},{"speaker":"Rory Carruthers","startTime":813.66,"endTime":819.69,"body":"that as a business and just, you"},{"speaker":"Rory Carruthers","startTime":819.69,"endTime":823.89,"body":"know, doing interesting reviews"},{"speaker":"Rory Carruthers","startTime":819.69,"endTime":823.89,"body":"of things and affiliate deals"},{"speaker":"Rory Carruthers","startTime":823.89,"endTime":827.97,"body":"and, you know, working out stuff"},{"speaker":"Rory Carruthers","startTime":823.89,"endTime":827.97,"body":"with manufacturers, and it goes"},{"speaker":"Rory Carruthers","startTime":827.97,"endTime":828.45,"body":"on and on."},{"speaker":"Dominica Lumazar","startTime":829.47,"endTime":832.5,"body":"Kind of"},{"speaker":"Dominica Lumazar","startTime":829.47,"endTime":832.5,"body":"endless. But truly when if you"},{"speaker":"Dominica Lumazar","startTime":832.5,"endTime":834.9,"body":"if you think about one thing"},{"speaker":"Dominica Lumazar","startTime":832.5,"endTime":834.9,"body":"that you're that you really"},{"speaker":"Dominica Lumazar","startTime":834.9,"endTime":838.95,"body":"enjoy you're passionate about,"},{"speaker":"Dominica Lumazar","startTime":834.9,"endTime":838.95,"body":"it's endless the ways that you"},{"speaker":"Dominica Lumazar","startTime":838.95,"endTime":842.4,"body":"can potentially make money and"},{"speaker":"Dominica Lumazar","startTime":838.95,"endTime":842.4,"body":"it like involving that"},{"speaker":"Dominica Lumazar","startTime":842.4,"endTime":845.55,"body":"particular niche, and it might"},{"speaker":"Dominica Lumazar","startTime":842.4,"endTime":845.55,"body":"not be as direct as you think."},{"speaker":"Dominica Lumazar","startTime":845.79,"endTime":849.18,"body":"Right? Like Like Rory said,"},{"speaker":"Dominica Lumazar","startTime":845.79,"endTime":849.18,"body":"maybe you love, you know,"},{"speaker":"Dominica Lumazar","startTime":849.21,"endTime":852.06,"body":"creating music, well, all of a"},{"speaker":"Dominica Lumazar","startTime":849.21,"endTime":852.06,"body":"sudden, you can start doing"},{"speaker":"Dominica Lumazar","startTime":852.06,"endTime":854.31,"body":"reviews, and that turns into a"},{"speaker":"Dominica Lumazar","startTime":852.06,"endTime":854.31,"body":"whole different things you're"},{"speaker":"Dominica Lumazar","startTime":854.31,"endTime":856.32,"body":"still involved in, in the music"},{"speaker":"Dominica Lumazar","startTime":854.31,"endTime":856.32,"body":"industry, but you're leaving"},{"speaker":"Dominica Lumazar","startTime":856.32,"endTime":860.85,"body":"reviews. It's just it's it's"},{"speaker":"Dominica Lumazar","startTime":856.32,"endTime":860.85,"body":"amazing how, if you really are"},{"speaker":"Dominica Lumazar","startTime":860.85,"endTime":864.21,"body":"looking to do something in an"},{"speaker":"Dominica Lumazar","startTime":860.85,"endTime":864.21,"body":"industry, you can find it and"},{"speaker":"Dominica Lumazar","startTime":864.24,"endTime":867.45,"body":"there's always a way to make"},{"speaker":"Dominica Lumazar","startTime":864.24,"endTime":867.45,"body":"money online. Always just a"},{"speaker":"Dominica Lumazar","startTime":867.45,"endTime":870.21,"body":"matter of doing the research"},{"speaker":"Dominica Lumazar","startTime":867.45,"endTime":870.21,"body":"back to the way that we started"},{"speaker":"Dominica Lumazar","startTime":870.21,"endTime":873.45,"body":"this episode talking about"},{"speaker":"Dominica Lumazar","startTime":870.21,"endTime":873.45,"body":"identifying a viable solution."},{"speaker":"Dominica Lumazar","startTime":873.78,"endTime":876.93,"body":"I'm willing to bet Rory that you"},{"speaker":"Dominica Lumazar","startTime":873.78,"endTime":876.93,"body":"didn't just jump into the book"},{"speaker":"Dominica Lumazar","startTime":876.96,"endTime":880.35,"body":"industry business. He did a ton"},{"speaker":"Dominica Lumazar","startTime":876.96,"endTime":880.35,"body":"of research before you started"},{"speaker":"Dominica Lumazar","startTime":880.8,"endTime":881.94,"body":"building your business."},{"speaker":"Rory Carruthers","startTime":882.24,"endTime":883.89,"body":"Right? Well,"},{"speaker":"Rory Carruthers","startTime":882.24,"endTime":883.89,"body":"yeah, I had to I had to first"},{"speaker":"Rory Carruthers","startTime":883.89,"endTime":889.47,"body":"figure out Could I actually"},{"speaker":"Rory Carruthers","startTime":883.89,"endTime":889.47,"body":"deliver the results for myself"},{"speaker":"Rory Carruthers","startTime":889.5,"endTime":893.01,"body":"in that way? Right. That was"},{"speaker":"Rory Carruthers","startTime":889.5,"endTime":893.01,"body":"that was the biggest thing. So"},{"speaker":"Rory Carruthers","startTime":893.01,"endTime":895.59,"body":"yeah, I mean, there was there"},{"speaker":"Rory Carruthers","startTime":893.01,"endTime":895.59,"body":"was a lot of research and a lot"},{"speaker":"Rory Carruthers","startTime":895.59,"endTime":899.25,"body":"of just trying to figure things"},{"speaker":"Rory Carruthers","startTime":895.59,"endTime":899.25,"body":"out and trying to piece systems"},{"speaker":"Rory Carruthers","startTime":899.25,"endTime":902.82,"body":"together. I was Like, I know,"},{"speaker":"Rory Carruthers","startTime":899.25,"endTime":902.82,"body":"like, I figured this thing out."},{"speaker":"Rory Carruthers","startTime":903.0,"endTime":907.02,"body":"Mm. But it's really difficult,"},{"speaker":"Rory Carruthers","startTime":903.0,"endTime":907.02,"body":"but I needed to work with this"},{"speaker":"Rory Carruthers","startTime":907.02,"endTime":909.87,"body":"other thing, and they don't"},{"speaker":"Rory Carruthers","startTime":907.02,"endTime":909.87,"body":"connect, and how do I make this"},{"speaker":"Rory Carruthers","startTime":909.87,"endTime":914.34,"body":"work and, you know, get systems"},{"speaker":"Rory Carruthers","startTime":909.87,"endTime":914.34,"body":"in place to be able to do that,"},{"speaker":"Rory Carruthers","startTime":914.34,"endTime":917.82,"body":"and then finding the right team"},{"speaker":"Rory Carruthers","startTime":914.34,"endTime":917.82,"body":"members that can help support"},{"speaker":"Rory Carruthers","startTime":917.85,"endTime":922.23,"body":"the business and making sure"},{"speaker":"Rory Carruthers","startTime":917.85,"endTime":922.23,"body":"that they are good at what they"},{"speaker":"Rory Carruthers","startTime":922.23,"endTime":925.17,"body":"do. And you know, or at least"},{"speaker":"Rory Carruthers","startTime":922.23,"endTime":925.17,"body":"can be trained to be good."},{"speaker":"Dominica Lumazar","startTime":926.7,"endTime":927.84,"body":"Selected"},{"speaker":"Dominica Lumazar","startTime":926.7,"endTime":927.84,"body":"product team."},{"speaker":"Rory Carruthers","startTime":927.87,"endTime":929.55,"body":"So you know, as"},{"speaker":"Rory Carruthers","startTime":927.87,"endTime":929.55,"body":"you're going along, and you're"},{"speaker":"Rory Carruthers","startTime":929.55,"endTime":931.68,"body":"building your business, I mean,"},{"speaker":"Rory Carruthers","startTime":929.55,"endTime":931.68,"body":"there's gonna be there's,"},{"speaker":"Rory Carruthers","startTime":931.92,"endTime":935.1,"body":"there's different levels that"},{"speaker":"Rory Carruthers","startTime":931.92,"endTime":935.1,"body":"you go through in the beginning,"},{"speaker":"Rory Carruthers","startTime":935.76,"endTime":938.16,"body":"when you're doing that research,"},{"speaker":"Rory Carruthers","startTime":935.76,"endTime":938.16,"body":"you just need to figure out"},{"speaker":"Rory Carruthers","startTime":938.16,"endTime":942.27,"body":"like, is this up? Is this a"},{"speaker":"Rory Carruthers","startTime":938.16,"endTime":942.27,"body":"problem that I can solve first?"},{"speaker":"Rory Carruthers","startTime":942.51,"endTime":948.51,"body":"Second, is are there other"},{"speaker":"Rory Carruthers","startTime":942.51,"endTime":948.51,"body":"people who are dealing with this"},{"speaker":"Rory Carruthers","startTime":948.57,"endTime":955.08,"body":"issue? So? So let me ask you top"},{"speaker":"Rory Carruthers","startTime":948.57,"endTime":955.08,"body":"three things, doing market"},{"speaker":"Rory Carruthers","startTime":955.08,"endTime":959.58,"body":"research to determine if it"},{"speaker":"Rory Carruthers","startTime":955.08,"endTime":959.58,"body":"solves a problem for someone?"},{"speaker":"Rory Carruthers","startTime":959.61,"endTime":963.27,"body":"What are those for you? What do"},{"speaker":"Rory Carruthers","startTime":959.61,"endTime":963.27,"body":"you tell clients? How are you"},{"speaker":"Rory Carruthers","startTime":963.27,"endTime":966.36,"body":"researching that to determine"},{"speaker":"Rory Carruthers","startTime":963.27,"endTime":966.36,"body":"it's a great question, it's a"},{"speaker":"Rory Carruthers","startTime":966.36,"endTime":969.09,"body":"business that is going to solve"},{"speaker":"Rory Carruthers","startTime":966.36,"endTime":969.09,"body":"someone else's problem?"},{"speaker":"Dominica Lumazar","startTime":969.39,"endTime":971.04,"body":"Well, first"},{"speaker":"Dominica Lumazar","startTime":969.39,"endTime":971.04,"body":"and foremost, I go to Google,"},{"speaker":"Dominica Lumazar","startTime":971.43,"endTime":974.79,"body":"I'm just gonna start googling"},{"speaker":"Dominica Lumazar","startTime":971.43,"endTime":974.79,"body":"right away to different keywords"},{"speaker":"Dominica Lumazar","startTime":974.79,"endTime":978.54,"body":"to see what potentially could"},{"speaker":"Dominica Lumazar","startTime":974.79,"endTime":978.54,"body":"pop up for an idea, or a product"},{"speaker":"Dominica Lumazar","startTime":978.57,"endTime":981.39,"body":"or service that I might have in"},{"speaker":"Dominica Lumazar","startTime":978.57,"endTime":981.39,"body":"mind. Okay, so"},{"speaker":"Rory Carruthers","startTime":981.48,"endTime":984.03,"body":"let's step back"},{"speaker":"Rory Carruthers","startTime":981.48,"endTime":984.03,"body":"one sec. Sure. Okay, so"},{"speaker":"Rory Carruthers","startTime":984.48,"endTime":988.86,"body":"keywords, someone may not"},{"speaker":"Rory Carruthers","startTime":984.48,"endTime":988.86,"body":"understand, right. So what is"},{"speaker":"Rory Carruthers","startTime":988.86,"endTime":991.86,"body":"it? What is it? What is a"},{"speaker":"Rory Carruthers","startTime":988.86,"endTime":991.86,"body":"keyword? And what does that look"},{"speaker":"Rory Carruthers","startTime":991.86,"endTime":994.86,"body":"like, when you're doing that"},{"speaker":"Rory Carruthers","startTime":991.86,"endTime":994.86,"body":"research? Like, take them"},{"speaker":"Rory Carruthers","startTime":994.86,"endTime":996.78,"body":"through that process? Sure. So"},{"speaker":"Dominica Lumazar","startTime":996.87,"endTime":999.57,"body":"a key word or"},{"speaker":"Dominica Lumazar","startTime":996.87,"endTime":999.57,"body":"phrase, what that means is, it's"},{"speaker":"Dominica Lumazar","startTime":999.57,"endTime":1004.13,"body":"the exact thing I'm typing into"},{"speaker":"Dominica Lumazar","startTime":999.57,"endTime":1004.13,"body":"Google the search engine. So"},{"speaker":"Dominica Lumazar","startTime":1005.06,"endTime":1009.29,"body":"what's a good example here?"},{"speaker":"Dominica Lumazar","startTime":1005.06,"endTime":1009.29,"body":"Let's just use chocolate as an"},{"speaker":"Dominica Lumazar","startTime":1009.29,"endTime":1012.8,"body":"example. Let's say I wanted to"},{"speaker":"Dominica Lumazar","startTime":1009.29,"endTime":1012.8,"body":"start a chocolate company. For"},{"speaker":"Dominica Lumazar","startTime":1012.8,"endTime":1020.51,"body":"those. I did that. I did that."},{"speaker":"Dominica Lumazar","startTime":1012.8,"endTime":1020.51,"body":"But if I, let's say, okay, so"},{"speaker":"Dominica Lumazar","startTime":1020.57,"endTime":1024.83,"body":"I'll just go back in time, like"},{"speaker":"Dominica Lumazar","startTime":1020.57,"endTime":1024.83,"body":"12 years, my sister and I"},{"speaker":"Dominica Lumazar","startTime":1024.83,"endTime":1027.5,"body":"started a vegan and raw"},{"speaker":"Dominica Lumazar","startTime":1024.83,"endTime":1027.5,"body":"chocolate company. And at the"},{"speaker":"Dominica Lumazar","startTime":1027.5,"endTime":1032.9,"body":"time, it was the only vegan and"},{"speaker":"Dominica Lumazar","startTime":1027.5,"endTime":1032.9,"body":"raw chocolate on the market. It"},{"speaker":"Dominica Lumazar","startTime":1032.9,"endTime":1036.5,"body":"was kind of ridiculous. Like, I,"},{"speaker":"Dominica Lumazar","startTime":1032.9,"endTime":1036.5,"body":"I had never even heard about it"},{"speaker":"Dominica Lumazar","startTime":1036.5,"endTime":1039.62,"body":"before. And my sister because"},{"speaker":"Dominica Lumazar","startTime":1036.5,"endTime":1039.62,"body":"she was vegan at the time. So"},{"speaker":"Dominica Lumazar","startTime":1039.62,"endTime":1044.51,"body":"what is that? No idea. So it was"},{"speaker":"Dominica Lumazar","startTime":1039.62,"endTime":1044.51,"body":"a bit of a learning curve for"},{"speaker":"Dominica Lumazar","startTime":1044.51,"endTime":1047.75,"body":"me, because I didn't know there"},{"speaker":"Dominica Lumazar","startTime":1044.51,"endTime":1047.75,"body":"was like this whole world of"},{"speaker":"Dominica Lumazar","startTime":1047.84,"endTime":1051.86,"body":"people who are vegan and raw"},{"speaker":"Dominica Lumazar","startTime":1047.84,"endTime":1051.86,"body":"foodist. And so we took to"},{"speaker":"Dominica Lumazar","startTime":1051.86,"endTime":1055.58,"body":"Google. Is there a market for"},{"speaker":"Dominica Lumazar","startTime":1051.86,"endTime":1055.58,"body":"this at all? Guess what? Yes,"},{"speaker":"Dominica Lumazar","startTime":1055.58,"endTime":1058.1,"body":"there was because we started"},{"speaker":"Dominica Lumazar","startTime":1055.58,"endTime":1058.1,"body":"typing in these keywords like,"},{"speaker":"Dominica Lumazar","startTime":1058.1,"endTime":1062.18,"body":"okay, vegan, raw chocolate. And"},{"speaker":"Dominica Lumazar","startTime":1058.1,"endTime":1062.18,"body":"it was all these blogs that"},{"speaker":"Dominica Lumazar","startTime":1062.18,"endTime":1065.21,"body":"popped up, there was nothing for"},{"speaker":"Dominica Lumazar","startTime":1062.18,"endTime":1065.21,"body":"sale anywhere. There was no"},{"speaker":"Dominica Lumazar","startTime":1065.21,"endTime":1068.21,"body":"amazon link, there was no link"},{"speaker":"Dominica Lumazar","startTime":1065.21,"endTime":1068.21,"body":"to Whole Foods or whatever, like"},{"speaker":"Dominica Lumazar","startTime":1068.21,"endTime":1072.23,"body":"there is now it's such a flooded"},{"speaker":"Dominica Lumazar","startTime":1068.21,"endTime":1072.23,"body":"market now. But at the time, it"},{"speaker":"Dominica Lumazar","startTime":1072.23,"endTime":1075.71,"body":"was just blogs of here's how to"},{"speaker":"Dominica Lumazar","startTime":1072.23,"endTime":1075.71,"body":"make my vegan raw chocolate"},{"speaker":"Dominica Lumazar","startTime":1075.71,"endTime":1079.52,"body":"recipe. And it was thousands of"},{"speaker":"Dominica Lumazar","startTime":1075.71,"endTime":1079.52,"body":"them, thousands of them. And so"},{"speaker":"Dominica Lumazar","startTime":1079.55,"endTime":1082.34,"body":"my sister and I thought, well,"},{"speaker":"Dominica Lumazar","startTime":1079.55,"endTime":1082.34,"body":"what if we put our marketing"},{"speaker":"Dominica Lumazar","startTime":1082.34,"endTime":1086.03,"body":"minds together and go to a"},{"speaker":"Dominica Lumazar","startTime":1082.34,"endTime":1086.03,"body":"couple farmers markets before"},{"speaker":"Dominica Lumazar","startTime":1086.03,"endTime":1089.45,"body":"you before you knew it, we were"},{"speaker":"Dominica Lumazar","startTime":1086.03,"endTime":1089.45,"body":"in Whole Foods. We were in all"},{"speaker":"Dominica Lumazar","startTime":1089.45,"endTime":1092.9,"body":"lovers wheat, I mean, it"},{"speaker":"Dominica Lumazar","startTime":1089.45,"endTime":1092.9,"body":"exploded really quickly, because"},{"speaker":"Dominica Lumazar","startTime":1092.9,"endTime":1097.13,"body":"we saw this, this niche, this"},{"speaker":"Dominica Lumazar","startTime":1092.9,"endTime":1097.13,"body":"small niche. And then within"},{"speaker":"Dominica Lumazar","startTime":1097.13,"endTime":1100.67,"body":"like six months, the chocolate"},{"speaker":"Dominica Lumazar","startTime":1097.13,"endTime":1100.67,"body":"section in Whole Foods was like"},{"speaker":"Dominica Lumazar","startTime":1100.7,"endTime":1103.91,"body":"vegan and raw, they had like a"},{"speaker":"Dominica Lumazar","startTime":1100.7,"endTime":1103.91,"body":"whole section. And it was it was"},{"speaker":"Dominica Lumazar","startTime":1103.91,"endTime":1107.87,"body":"comical, because we were like,"},{"speaker":"Dominica Lumazar","startTime":1103.91,"endTime":1107.87,"body":"Whoa, like, we carved out this"},{"speaker":"Dominica Lumazar","startTime":1107.87,"endTime":1111.26,"body":"niche, where people all of a"},{"speaker":"Dominica Lumazar","startTime":1107.87,"endTime":1111.26,"body":"sudden realized, Oh, this is"},{"speaker":"Dominica Lumazar","startTime":1111.26,"endTime":1114.86,"body":"viable. Let's see what we can do"},{"speaker":"Dominica Lumazar","startTime":1111.26,"endTime":1114.86,"body":"here. So anyways, yeah, we we"},{"speaker":"Dominica Lumazar","startTime":1114.86,"endTime":1118.22,"body":"kind of got into the market and"},{"speaker":"Dominica Lumazar","startTime":1114.86,"endTime":1118.22,"body":"got out when it was appropriate"},{"speaker":"Dominica Lumazar","startTime":1118.22,"endTime":1121.73,"body":"for us to do so. But it was a"},{"speaker":"Dominica Lumazar","startTime":1118.22,"endTime":1121.73,"body":"very cool time to be on the"},{"speaker":"Dominica Lumazar","startTime":1121.73,"endTime":1124.88,"body":"forefront of something like"},{"speaker":"Dominica Lumazar","startTime":1121.73,"endTime":1124.88,"body":"that. And just to see how it can"},{"speaker":"Dominica Lumazar","startTime":1124.88,"endTime":1128.87,"body":"explode so quickly, with some"},{"speaker":"Dominica Lumazar","startTime":1124.88,"endTime":1128.87,"body":"branding and marketing behind"},{"speaker":"Dominica Lumazar","startTime":1128.87,"endTime":1131.24,"body":"it. And the company was also"},{"speaker":"Dominica Lumazar","startTime":1128.87,"endTime":1131.24,"body":"called love bird chocolates."},{"speaker":"Dominica Lumazar","startTime":1131.24,"endTime":1134.51,"body":"That's pretty cute. I mean, come"},{"speaker":"Dominica Lumazar","startTime":1131.24,"endTime":1134.51,"body":"on. But so back to keyword"},{"speaker":"Dominica Lumazar","startTime":1134.51,"endTime":1138.26,"body":"research, when when you're"},{"speaker":"Dominica Lumazar","startTime":1134.51,"endTime":1138.26,"body":"trying to identify if you have a"},{"speaker":"Dominica Lumazar","startTime":1138.26,"endTime":1141.77,"body":"viable solution or a viable"},{"speaker":"Dominica Lumazar","startTime":1138.26,"endTime":1141.77,"body":"product that you think would"},{"speaker":"Dominica Lumazar","startTime":1141.92,"endTime":1145.25,"body":"make a good business, I would"},{"speaker":"Dominica Lumazar","startTime":1141.92,"endTime":1145.25,"body":"start googling things like best"},{"speaker":"Dominica Lumazar","startTime":1145.25,"endTime":1150.41,"body":"vegan chocolate. What what pops"},{"speaker":"Dominica Lumazar","startTime":1145.25,"endTime":1150.41,"body":"up for that best raw food,"},{"speaker":"Dominica Lumazar","startTime":1150.5,"endTime":1153.86,"body":"chocolate, like you can start"},{"speaker":"Dominica Lumazar","startTime":1150.5,"endTime":1153.86,"body":"putting all these words together"},{"speaker":"Dominica Lumazar","startTime":1153.86,"endTime":1157.97,"body":"that you think your target"},{"speaker":"Dominica Lumazar","startTime":1153.86,"endTime":1157.97,"body":"demographic would be typing in"},{"speaker":"Dominica Lumazar","startTime":1157.97,"endTime":1161.63,"body":"to the search engine? To find"},{"speaker":"Dominica Lumazar","startTime":1157.97,"endTime":1161.63,"body":"that potential product or"},{"speaker":"Dominica Lumazar","startTime":1161.63,"endTime":1162.17,"body":"service?"},{"speaker":"Rory Carruthers","startTime":1162.23,"endTime":1165.62,"body":"Yeah. Or even"},{"speaker":"Rory Carruthers","startTime":1162.23,"endTime":1165.62,"body":"start with yourself? Yeah, like,"},{"speaker":"Rory Carruthers","startTime":1165.95,"endTime":1168.83,"body":"what would you search for? What"},{"speaker":"Rory Carruthers","startTime":1165.95,"endTime":1168.83,"body":"would you search for? Yeah, and"},{"speaker":"Rory Carruthers","startTime":1168.83,"endTime":1171.17,"body":"then you have to get in, you"},{"speaker":"Rory Carruthers","startTime":1168.83,"endTime":1171.17,"body":"know, then there's getting into"},{"speaker":"Rory Carruthers","startTime":1171.17,"endTime":1173.84,"body":"the mind of your customer."},{"speaker":"Rory Carruthers","startTime":1171.17,"endTime":1173.84,"body":"That's another whole other"},{"speaker":"Rory Carruthers","startTime":1173.84,"endTime":1176.66,"body":"level. But, you know, if you're"},{"speaker":"Rory Carruthers","startTime":1173.84,"endTime":1176.66,"body":"trying to solve your issue,"},{"speaker":"Rory Carruthers","startTime":1176.69,"endTime":1181.22,"body":"think of it like you know, how"},{"speaker":"Rory Carruthers","startTime":1176.69,"endTime":1181.22,"body":"many different ways can I say"},{"speaker":"Rory Carruthers","startTime":1181.22,"endTime":1185.45,"body":"this to find different results"},{"speaker":"Rory Carruthers","startTime":1181.22,"endTime":1185.45,"body":"that are is going to give me the"},{"speaker":"Rory Carruthers","startTime":1185.45,"endTime":1188.21,"body":"information I need to make a"},{"speaker":"Rory Carruthers","startTime":1185.45,"endTime":1188.21,"body":"decision. Right? And it seems"},{"speaker":"Rory Carruthers","startTime":1188.21,"endTime":1191.54,"body":"like so you're you're just"},{"speaker":"Rory Carruthers","startTime":1188.21,"endTime":1191.54,"body":"you're the thing that made the"},{"speaker":"Rory Carruthers","startTime":1191.54,"endTime":1195.08,"body":"determination for you is that no"},{"speaker":"Rory Carruthers","startTime":1191.54,"endTime":1195.08,"body":"one was selling the chocolate"},{"speaker":"Rory Carruthers","startTime":1195.11,"endTime":1201.29,"body":"but there were thousands of"},{"speaker":"Rory Carruthers","startTime":1195.11,"endTime":1201.29,"body":"people making Chocolate"},{"speaker":"Rory Carruthers","startTime":1201.32,"endTime":1206.69,"body":"interested in chocolate? vegan"},{"speaker":"Rory Carruthers","startTime":1201.32,"endTime":1206.69,"body":"chocolate? Mm hmm. So that"},{"speaker":"Rory Carruthers","startTime":1206.69,"endTime":1209.57,"body":"showed you there was a hole in"},{"speaker":"Rory Carruthers","startTime":1206.69,"endTime":1209.57,"body":"the market? Yeah,"},{"speaker":"Dominica Lumazar","startTime":1209.929,"endTime":1212.989,"body":"I mean, so"},{"speaker":"Dominica Lumazar","startTime":1209.929,"endTime":1212.989,"body":"significant where and don't just"},{"speaker":"Dominica Lumazar","startTime":1212.989,"endTime":1216.139,"body":"like search, and then look at"},{"speaker":"Dominica Lumazar","startTime":1212.989,"endTime":1216.139,"body":"the headlines like go to these"},{"speaker":"Dominica Lumazar","startTime":1216.139,"endTime":1218.569,"body":"websites and see what people are"},{"speaker":"Dominica Lumazar","startTime":1216.139,"endTime":1218.569,"body":"saying about whatever it is"},{"speaker":"Dominica Lumazar","startTime":1218.569,"endTime":1221.959,"body":"you're looking for. Because for"},{"speaker":"Dominica Lumazar","startTime":1218.569,"endTime":1221.959,"body":"the chocolate thing, when we"},{"speaker":"Dominica Lumazar","startTime":1221.959,"endTime":1224.059,"body":"started searching, we would"},{"speaker":"Dominica Lumazar","startTime":1221.959,"endTime":1224.059,"body":"click on like the number one"},{"speaker":"Dominica Lumazar","startTime":1224.059,"endTime":1228.829,"body":"blog top blog pops up. And it's"},{"speaker":"Dominica Lumazar","startTime":1224.059,"endTime":1228.829,"body":"a recipe. Okay, great. And then"},{"speaker":"Dominica Lumazar","startTime":1228.829,"endTime":1232.009,"body":"at the bottom, it says, wouldn't"},{"speaker":"Dominica Lumazar","startTime":1228.829,"endTime":1232.009,"body":"be making this every day very"},{"speaker":"Dominica Lumazar","startTime":1232.009,"endTime":1235.219,"body":"labor intensive, but sure is"},{"speaker":"Dominica Lumazar","startTime":1232.009,"endTime":1235.219,"body":"tasty. So then again, it's like,"},{"speaker":"Dominica Lumazar","startTime":1235.219,"endTime":1238.789,"body":"well, what if we could like"},{"speaker":"Dominica Lumazar","startTime":1235.219,"endTime":1238.789,"body":"streamline this for ourselves,"},{"speaker":"Dominica Lumazar","startTime":1238.789,"endTime":1242.419,"body":"we're, they don't have to make"},{"speaker":"Dominica Lumazar","startTime":1238.789,"endTime":1242.419,"body":"it but we can provide it. It's"},{"speaker":"Dominica Lumazar","startTime":1242.419,"endTime":1245.869,"body":"amazing. When you start doing"},{"speaker":"Dominica Lumazar","startTime":1242.419,"endTime":1245.869,"body":"the research process for a new"},{"speaker":"Dominica Lumazar","startTime":1245.869,"endTime":1250.309,"body":"business, people will tell you"},{"speaker":"Dominica Lumazar","startTime":1245.869,"endTime":1250.309,"body":"exactly what you need to know,"},{"speaker":"Dominica Lumazar","startTime":1250.339,"endTime":1252.559,"body":"when you just start digging a"},{"speaker":"Dominica Lumazar","startTime":1250.339,"endTime":1252.559,"body":"little. I didn't know it was"},{"speaker":"Dominica Lumazar","startTime":1252.559,"endTime":1257.239,"body":"labor intensive. Yeah, it is I"},{"speaker":"Dominica Lumazar","startTime":1252.559,"endTime":1257.239,"body":"got carpal tunnel to prove it. I"},{"speaker":"Dominica Lumazar","startTime":1257.239,"endTime":1260.629,"body":"have rolled thousands and"},{"speaker":"Dominica Lumazar","startTime":1257.239,"endTime":1260.629,"body":"thousands of chocolate truffles,"},{"speaker":"Dominica Lumazar","startTime":1260.659,"endTime":1265.189,"body":"all that to say is your target"},{"speaker":"Dominica Lumazar","startTime":1260.659,"endTime":1265.189,"body":"demographic yourself, you will"},{"speaker":"Dominica Lumazar","startTime":1265.189,"endTime":1267.859,"body":"find out exactly what you need"},{"speaker":"Dominica Lumazar","startTime":1265.189,"endTime":1267.859,"body":"to know, probably within the"},{"speaker":"Dominica Lumazar","startTime":1267.859,"endTime":1270.709,"body":"first few searches, you know,"},{"speaker":"Dominica Lumazar","startTime":1267.859,"endTime":1270.709,"body":"and"},{"speaker":"Rory Carruthers","startTime":1271.16,"endTime":1273.32,"body":"just keep going"},{"speaker":"Rory Carruthers","startTime":1271.16,"endTime":1273.32,"body":"a little a little deeper and"},{"speaker":"Rory Carruthers","startTime":1273.32,"endTime":1277.16,"body":"check different platforms. And"},{"speaker":"Rory Carruthers","startTime":1273.32,"endTime":1277.16,"body":"then looking at like, I think"},{"speaker":"Rory Carruthers","startTime":1277.16,"endTime":1279.26,"body":"you you hit on it with reviews."},{"speaker":"Dominica Lumazar","startTime":1279.38,"endTime":1279.77,"body":"Mm hmm."},{"speaker":"Rory Carruthers","startTime":1279.98,"endTime":1282.89,"body":"People will"},{"speaker":"Rory Carruthers","startTime":1279.98,"endTime":1282.89,"body":"tell you what is right or wrong"},{"speaker":"Rory Carruthers","startTime":1282.89,"endTime":1287.06,"body":"with something in the reviews."},{"speaker":"Rory Carruthers","startTime":1282.89,"endTime":1287.06,"body":"Mm hmm. So look at potential"},{"speaker":"Rory Carruthers","startTime":1287.06,"endTime":1291.26,"body":"competitors in that market. You"},{"speaker":"Rory Carruthers","startTime":1287.06,"endTime":1291.26,"body":"know, if there are any, if there"},{"speaker":"Rory Carruthers","startTime":1291.26,"endTime":1295.22,"body":"are any, you know, clearly there"},{"speaker":"Rory Carruthers","startTime":1291.26,"endTime":1295.22,"body":"wasn't when you were doing that,"},{"speaker":"Rory Carruthers","startTime":1295.22,"endTime":1299.06,"body":"right. But you you were able to"},{"speaker":"Rory Carruthers","startTime":1295.22,"endTime":1299.06,"body":"look at reviews of the recipes"},{"speaker":"Rory Carruthers","startTime":1299.06,"endTime":1299.48,"body":"instead."},{"speaker":"Dominica Lumazar","startTime":1299.54,"endTime":1302.0,"body":"I was Yep."},{"speaker":"Dominica Lumazar","startTime":1299.54,"endTime":1302.0,"body":"Right. Yes, yes. And people"},{"speaker":"Dominica Lumazar","startTime":1302.0,"endTime":1305.09,"body":"saying like, don't use pink"},{"speaker":"Dominica Lumazar","startTime":1302.0,"endTime":1305.09,"body":"Himalayan sea salt. That sucks."},{"speaker":"Dominica Lumazar","startTime":1305.18,"endTime":1308.48,"body":"Use this peak frequency salt,"},{"speaker":"Dominica Lumazar","startTime":1305.18,"endTime":1308.48,"body":"like, yeah, so we, we were able"},{"speaker":"Dominica Lumazar","startTime":1308.48,"endTime":1310.85,"body":"to like tweak certain things"},{"speaker":"Dominica Lumazar","startTime":1308.48,"endTime":1310.85,"body":"based on what people liked and"},{"speaker":"Dominica Lumazar","startTime":1310.85,"endTime":1314.45,"body":"didn't like and that and it was"},{"speaker":"Dominica Lumazar","startTime":1310.85,"endTime":1314.45,"body":"it made sense to do it that way"},{"speaker":"Dominica Lumazar","startTime":1314.45,"endTime":1317.87,"body":"for us because we've run a whole"},{"speaker":"Dominica Lumazar","startTime":1314.45,"endTime":1317.87,"body":"new new market. So yeah,"},{"speaker":"Dominica Lumazar","startTime":1317.9,"endTime":1320.99,"body":"reviews, it is amazing what you"},{"speaker":"Dominica Lumazar","startTime":1317.9,"endTime":1320.99,"body":"can learn just by reading"},{"speaker":"Dominica Lumazar","startTime":1320.99,"endTime":1324.56,"body":"people's reviews, or live laying"},{"speaker":"Dominica Lumazar","startTime":1320.99,"endTime":1324.56,"body":"it out there, like on a on a"},{"speaker":"Dominica Lumazar","startTime":1324.56,"endTime":1327.8,"body":"silver platter, like, here's my"},{"speaker":"Dominica Lumazar","startTime":1324.56,"endTime":1327.8,"body":"experience. And then you can"},{"speaker":"Dominica Lumazar","startTime":1327.92,"endTime":1333.02,"body":"design a way to make it better."},{"speaker":"Dominica Lumazar","startTime":1327.92,"endTime":1333.02,"body":"And if you are looking to start"},{"speaker":"Dominica Lumazar","startTime":1333.02,"endTime":1337.28,"body":"a business, but perhaps it"},{"speaker":"Dominica Lumazar","startTime":1333.02,"endTime":1337.28,"body":"already exists. Okay, awesome."},{"speaker":"Dominica Lumazar","startTime":1337.31,"endTime":1341.21,"body":"I'm not saying don't go do it,"},{"speaker":"Dominica Lumazar","startTime":1337.31,"endTime":1341.21,"body":"do it, just do it better look at"},{"speaker":"Dominica Lumazar","startTime":1341.21,"endTime":1344.27,"body":"your competition, or look at"},{"speaker":"Dominica Lumazar","startTime":1341.21,"endTime":1344.27,"body":"ways that perhaps you could join"},{"speaker":"Dominica Lumazar","startTime":1344.27,"endTime":1347.3,"body":"up with these people. There's so"},{"speaker":"Dominica Lumazar","startTime":1344.27,"endTime":1347.3,"body":"many different ways to continue"},{"speaker":"Dominica Lumazar","startTime":1347.3,"endTime":1351.26,"body":"doing what you want to be doing"},{"speaker":"Dominica Lumazar","startTime":1347.3,"endTime":1351.26,"body":"and bringing it to fruition"},{"speaker":"Dominica Lumazar","startTime":1351.92,"endTime":1355.34,"body":"without without thinking that"},{"speaker":"Dominica Lumazar","startTime":1351.92,"endTime":1355.34,"body":"you're in direct competition."},{"speaker":"Dominica Lumazar","startTime":1355.34,"endTime":1359.15,"body":"So, so pick something that set"},{"speaker":"Dominica Lumazar","startTime":1355.34,"endTime":1359.15,"body":"yourself completely apart from"},{"speaker":"Dominica Lumazar","startTime":1359.15,"endTime":1360.59,"body":"them, and do it better."},{"speaker":"Rory Carruthers","startTime":1361.1,"endTime":1364.61,"body":"Well, you know,"},{"speaker":"Rory Carruthers","startTime":1361.1,"endTime":1364.61,"body":"like, I'll give an example."},{"speaker":"Rory Carruthers","startTime":1364.64,"endTime":1368.81,"body":"Okay, because I pitched this to"},{"speaker":"Rory Carruthers","startTime":1364.64,"endTime":1368.81,"body":"one of my clients years ago, and"},{"speaker":"Rory Carruthers","startTime":1368.81,"endTime":1372.23,"body":"he chose not to listen. And I"},{"speaker":"Rory Carruthers","startTime":1368.81,"endTime":1372.23,"body":"think it was a horrible idea."},{"speaker":"Rory Carruthers","startTime":1373.34,"endTime":1380.84,"body":"Oh, microphone, okay. Oh, this"},{"speaker":"Rory Carruthers","startTime":1373.34,"endTime":1380.84,"body":"guy. And we were going. So when"},{"speaker":"Rory Carruthers","startTime":1380.84,"endTime":1385.4,"body":"you do the research, you know,"},{"speaker":"Rory Carruthers","startTime":1380.84,"endTime":1385.4,"body":"and you go back, say like 567"},{"speaker":"Rory Carruthers","startTime":1385.4,"endTime":1389.72,"body":"years from where we are now,"},{"speaker":"Rory Carruthers","startTime":1385.4,"endTime":1389.72,"body":"podcasting was starting to"},{"speaker":"Rory Carruthers","startTime":1390.47,"endTime":1394.55,"body":"become bigger. People were"},{"speaker":"Rory Carruthers","startTime":1390.47,"endTime":1394.55,"body":"wanting simple solutions. They"},{"speaker":"Rory Carruthers","startTime":1394.55,"endTime":1397.97,"body":"weren't necessarily wanting the"},{"speaker":"Rory Carruthers","startTime":1394.55,"endTime":1397.97,"body":"full setup, like we have, right"},{"speaker":"Rory Carruthers","startTime":1397.97,"endTime":1401.93,"body":"now where you know, we have a"},{"speaker":"Rory Carruthers","startTime":1397.97,"endTime":1401.93,"body":"microphone, we have separate"},{"speaker":"Rory Carruthers","startTime":1402.08,"endTime":1405.35,"body":"recording equipment, you know,"},{"speaker":"Rory Carruthers","startTime":1402.08,"endTime":1405.35,"body":"going into a computer with"},{"speaker":"Rory Carruthers","startTime":1405.35,"endTime":1408.83,"body":"recording software, and all"},{"speaker":"Rory Carruthers","startTime":1405.35,"endTime":1408.83,"body":"these things that make it much"},{"speaker":"Rory Carruthers","startTime":1408.83,"endTime":1412.37,"body":"more complex. People were just"},{"speaker":"Rory Carruthers","startTime":1408.83,"endTime":1412.37,"body":"wanting a microphone that you"},{"speaker":"Rory Carruthers","startTime":1412.37,"endTime":1417.68,"body":"plug USB, straight into your"},{"speaker":"Rory Carruthers","startTime":1412.37,"endTime":1417.68,"body":"laptop and record your podcast."},{"speaker":"Rory Carruthers","startTime":1417.71,"endTime":1420.92,"body":"Mm hmm. But the problem was, is"},{"speaker":"Rory Carruthers","startTime":1417.71,"endTime":1420.92,"body":"that the microphones that were"},{"speaker":"Rory Carruthers","startTime":1420.92,"endTime":1424.58,"body":"being made at the time sounded"},{"speaker":"Rory Carruthers","startTime":1420.92,"endTime":1424.58,"body":"like crap. Like, they were"},{"speaker":"Rory Carruthers","startTime":1424.82,"endTime":1428.27,"body":"really bad. Yeah. And they"},{"speaker":"Rory Carruthers","startTime":1424.82,"endTime":1428.27,"body":"didn't sound like these nice"},{"speaker":"Rory Carruthers","startTime":1428.27,"endTime":1433.61,"body":"microphones that that we have."},{"speaker":"Rory Carruthers","startTime":1428.27,"endTime":1433.61,"body":"And so I said to him, take one"},{"speaker":"Rory Carruthers","startTime":1433.61,"endTime":1438.2,"body":"of your nice microphones, find a"},{"speaker":"Rory Carruthers","startTime":1433.61,"endTime":1438.2,"body":"way to make you I mean, you know"},{"speaker":"Rory Carruthers","startTime":1438.2,"endTime":1442.76,"body":"how to manufacture microphones"},{"speaker":"Rory Carruthers","startTime":1438.2,"endTime":1442.76,"body":"at an a cost effective price."},{"speaker":"Rory Carruthers","startTime":1443.84,"endTime":1449.33,"body":"Make it put a USP on it, and you"},{"speaker":"Rory Carruthers","startTime":1443.84,"endTime":1449.33,"body":"will sell a bunch as long as you"},{"speaker":"Rory Carruthers","startTime":1449.33,"endTime":1451.97,"body":"market it properly, because"},{"speaker":"Rory Carruthers","startTime":1449.33,"endTime":1451.97,"body":"there's an opening in the"},{"speaker":"Rory Carruthers","startTime":1451.97,"endTime":1456.05,"body":"market. Yeah, well, the market"},{"speaker":"Rory Carruthers","startTime":1451.97,"endTime":1456.05,"body":"didn't do that. But then now,"},{"speaker":"Rory Carruthers","startTime":1456.74,"endTime":1459.95,"body":"five, seven, you know, six,"},{"speaker":"Rory Carruthers","startTime":1456.74,"endTime":1459.95,"body":"seven years later from when I"},{"speaker":"Rory Carruthers","startTime":1459.98,"endTime":1464.99,"body":"recommended that he's sitting"},{"speaker":"Rory Carruthers","startTime":1459.98,"endTime":1464.99,"body":"there still doesn't have it. And"},{"speaker":"Rory Carruthers","startTime":1464.99,"endTime":1468.29,"body":"all these other companies just"},{"speaker":"Rory Carruthers","startTime":1464.99,"endTime":1468.29,"body":"passed him by, and there's the"},{"speaker":"Rory Carruthers","startTime":1468.29,"endTime":1471.5,"body":"stuff that's come out since"},{"speaker":"Rory Carruthers","startTime":1468.29,"endTime":1471.5,"body":"then, in the last like two years"},{"speaker":"Rory Carruthers","startTime":1471.5,"endTime":1475.4,"body":"or so has been phenomenal. Yeah."},{"speaker":"Rory Carruthers","startTime":1471.5,"endTime":1475.4,"body":"And he missed that opportunity"},{"speaker":"Rory Carruthers","startTime":1475.4,"endTime":1478.67,"body":"to really create a brand name"},{"speaker":"Rory Carruthers","startTime":1475.4,"endTime":1478.67,"body":"for himself with his"},{"speaker":"Rory Carruthers","startTime":1478.67,"endTime":1483.68,"body":"microphones. Right? And so it's"},{"speaker":"Rory Carruthers","startTime":1478.67,"endTime":1483.68,"body":"unfortunate, but when when you"},{"speaker":"Rory Carruthers","startTime":1483.68,"endTime":1488.03,"body":"see opportunities that that pop"},{"speaker":"Rory Carruthers","startTime":1483.68,"endTime":1488.03,"body":"up, you also have to realize"},{"speaker":"Rory Carruthers","startTime":1488.03,"endTime":1490.88,"body":"that someone is going to solve"},{"speaker":"Rory Carruthers","startTime":1488.03,"endTime":1490.88,"body":"these problems eventually."},{"speaker":"Dominica Lumazar","startTime":1491.059,"endTime":1494.809,"body":"Yeah. So don't"},{"speaker":"Dominica Lumazar","startTime":1491.059,"endTime":1494.809,"body":"I mean, is everything yeah,"},{"speaker":"Rory Carruthers","startTime":1494.84,"endTime":1497.93,"body":"don't"},{"speaker":"Rory Carruthers","startTime":1494.84,"endTime":1497.93,"body":"necessarily say Oh, like this"},{"speaker":"Rory Carruthers","startTime":1497.93,"endTime":1502.22,"body":"hasn't been solved yet. I can"},{"speaker":"Rory Carruthers","startTime":1497.93,"endTime":1502.22,"body":"wait do that now if you see the"},{"speaker":"Rory Carruthers","startTime":1502.22,"endTime":1505.28,"body":"opportunity, part of being an"},{"speaker":"Rory Carruthers","startTime":1502.22,"endTime":1505.28,"body":"entrepreneur is seeing those"},{"speaker":"Rory Carruthers","startTime":1505.28,"endTime":1509.18,"body":"opportunities and then going, I"},{"speaker":"Rory Carruthers","startTime":1505.28,"endTime":1509.18,"body":"have to solve this and implement"},{"speaker":"Rory Carruthers","startTime":1509.18,"endTime":1513.26,"body":"this. And I've turned this into"},{"speaker":"Rory Carruthers","startTime":1509.18,"endTime":1513.26,"body":"a business. And I do it now"},{"speaker":"Rory Carruthers","startTime":1513.26,"endTime":1514.43,"body":"quickly. Yeah."},{"speaker":"Dominica Lumazar","startTime":1515.15,"endTime":1518.66,"body":"Yeah, if you"},{"speaker":"Dominica Lumazar","startTime":1515.15,"endTime":1518.66,"body":"feel a sense of urgency, good,"},{"speaker":"Dominica Lumazar","startTime":1518.9,"endTime":1521.78,"body":"because there should be, it's"},{"speaker":"Dominica Lumazar","startTime":1518.9,"endTime":1521.78,"body":"highly likely that if you're"},{"speaker":"Dominica Lumazar","startTime":1521.78,"endTime":1523.73,"body":"thinking about something right"},{"speaker":"Dominica Lumazar","startTime":1521.78,"endTime":1523.73,"body":"now that you think that doesn't"},{"speaker":"Dominica Lumazar","startTime":1523.73,"endTime":1527.48,"body":"exist, someone else somewhere"},{"speaker":"Dominica Lumazar","startTime":1523.73,"endTime":1527.48,"body":"else is probably thinking the"},{"speaker":"Dominica Lumazar","startTime":1527.48,"endTime":1530.84,"body":"same thing. And it's all about"},{"speaker":"Dominica Lumazar","startTime":1527.48,"endTime":1530.84,"body":"who can bring it to market the"},{"speaker":"Dominica Lumazar","startTime":1530.84,"endTime":1534.83,"body":"fastest and get it out there"},{"speaker":"Dominica Lumazar","startTime":1530.84,"endTime":1534.83,"body":"correctly. Because you just you"},{"speaker":"Dominica Lumazar","startTime":1534.83,"endTime":1536.66,"body":"just don't know when those"},{"speaker":"Dominica Lumazar","startTime":1534.83,"endTime":1536.66,"body":"opportunities are going to be"},{"speaker":"Dominica Lumazar","startTime":1536.66,"endTime":1539.96,"body":"missed. So we love to take"},{"speaker":"Dominica Lumazar","startTime":1536.66,"endTime":1539.96,"body":"action, so highly encouraging"},{"speaker":"Dominica Lumazar","startTime":1539.96,"endTime":1542.21,"body":"all of you to take action if"},{"speaker":"Dominica Lumazar","startTime":1539.96,"endTime":1542.21,"body":"you're if you're sitting on"},{"speaker":"Dominica Lumazar","startTime":1542.21,"endTime":1546.32,"body":"something. And I know that all"},{"speaker":"Dominica Lumazar","startTime":1542.21,"endTime":1546.32,"body":"of you have at least a couple"},{"speaker":"Dominica Lumazar","startTime":1546.32,"endTime":1551.39,"body":"million if not billion dollar"},{"speaker":"Dominica Lumazar","startTime":1546.32,"endTime":1551.39,"body":"ideas. We all do. At some point"},{"speaker":"Dominica Lumazar","startTime":1551.39,"endTime":1554.6,"body":"or another. We've all thought of"},{"speaker":"Dominica Lumazar","startTime":1551.39,"endTime":1554.6,"body":"these brilliant ideas and just"},{"speaker":"Dominica Lumazar","startTime":1554.6,"endTime":1558.47,"body":"didn't take action on it. life"},{"speaker":"Dominica Lumazar","startTime":1554.6,"endTime":1558.47,"body":"gets in the way. You got kids,"},{"speaker":"Dominica Lumazar","startTime":1558.68,"endTime":1561.77,"body":"other family got work, whatever"},{"speaker":"Dominica Lumazar","startTime":1558.68,"endTime":1561.77,"body":"you got going on."},{"speaker":"Rory Carruthers","startTime":1562.13,"endTime":1563.93,"body":"I thought I"},{"speaker":"Rory Carruthers","startTime":1562.13,"endTime":1563.93,"body":"thought of Okay, give me"},{"speaker":"Rory Carruthers","startTime":1563.93,"endTime":1569.78,"body":"example, I thought of the iPad."},{"speaker":"Rory Carruthers","startTime":1563.93,"endTime":1569.78,"body":"Seriously, I thought the iPod"},{"speaker":"Rory Carruthers","startTime":1569.78,"endTime":1575.45,"body":"dude in 2001 Whoa, whoa,"},{"speaker":"Dominica Lumazar","startTime":1575.78,"endTime":1576.83,"body":"whoa,"},{"speaker":"Rory Carruthers","startTime":1577.04,"endTime":1580.4,"body":"yeah. Now,"},{"speaker":"Rory Carruthers","startTime":1577.04,"endTime":1580.4,"body":"obviously, I didn't I had no"},{"speaker":"Rory Carruthers","startTime":1580.4,"endTime":1581.36,"body":"idea how to create."},{"speaker":"Dominica Lumazar","startTime":1582.41,"endTime":1586.04,"body":"That's"},{"speaker":"Dominica Lumazar","startTime":1582.41,"endTime":1586.04,"body":"amazing. But Wow. Well,"},{"speaker":"Rory Carruthers","startTime":1586.43,"endTime":1589.46,"body":"I you know,"},{"speaker":"Rory Carruthers","startTime":1586.43,"endTime":1589.46,"body":"these opportunities come up and"},{"speaker":"Rory Carruthers","startTime":1589.46,"endTime":1592.49,"body":"you see, and you watch some of"},{"speaker":"Rory Carruthers","startTime":1589.46,"endTime":1592.49,"body":"them go by but you've got to"},{"speaker":"Rory Carruthers","startTime":1592.49,"endTime":1593.63,"body":"latch on to something."},{"speaker":"Dominica Lumazar","startTime":1593.93,"endTime":1596.42,"body":"Your, your"},{"speaker":"Dominica Lumazar","startTime":1593.93,"endTime":1596.42,"body":"idea is much more impressive. I"},{"speaker":"Dominica Lumazar","startTime":1596.42,"endTime":1600.59,"body":"thought of like coffee"},{"speaker":"Dominica Lumazar","startTime":1596.42,"endTime":1600.59,"body":"sprinkles. And then it was"},{"speaker":"Dominica Lumazar","startTime":1600.59,"endTime":1601.49,"body":"created"},{"speaker":"Rory Carruthers","startTime":1602.03,"endTime":1605.84,"body":"coffee."},{"speaker":"Rory Carruthers","startTime":1602.03,"endTime":1605.84,"body":"Sprinkle You mean like, like"},{"speaker":"Rory Carruthers","startTime":1605.84,"endTime":1607.67,"body":"sprinkles for?"},{"speaker":"Dominica Lumazar","startTime":1608.72,"endTime":1611.18,"body":"Like, okay for"},{"speaker":"Dominica Lumazar","startTime":1608.72,"endTime":1611.18,"body":"your for your coffee. Like, I'm"},{"speaker":"Dominica Lumazar","startTime":1611.18,"endTime":1613.04,"body":"not talking as regular"},{"speaker":"Dominica Lumazar","startTime":1611.18,"endTime":1613.04,"body":"sprinkles. I'm talking like"},{"speaker":"Dominica Lumazar","startTime":1613.19,"endTime":1616.25,"body":"actual coffee that is brewed and"},{"speaker":"Dominica Lumazar","startTime":1613.19,"endTime":1616.25,"body":"then freeze dried. And then you"},{"speaker":"Dominica Lumazar","startTime":1616.25,"endTime":1619.67,"body":"can crush it and put it like on"},{"speaker":"Dominica Lumazar","startTime":1616.25,"endTime":1619.67,"body":"your on your coffee, or ice"},{"speaker":"Dominica Lumazar","startTime":1619.67,"endTime":1623.21,"body":"cream or cakes or whatever. that"},{"speaker":"Dominica Lumazar","startTime":1619.67,"endTime":1623.21,"body":"had not been invented. Sounds"},{"speaker":"Dominica Lumazar","startTime":1623.21,"endTime":1627.08,"body":"really like duck coffee"},{"speaker":"Dominica Lumazar","startTime":1623.21,"endTime":1627.08,"body":"sprinkles. That was not a thing"},{"speaker":"Dominica Lumazar","startTime":1627.23,"endTime":1630.08,"body":"at all. And I was like looking"},{"speaker":"Dominica Lumazar","startTime":1627.23,"endTime":1630.08,"body":"into doing that. But yeah,"},{"speaker":"Rory Carruthers","startTime":1630.11,"endTime":1632.84,"body":"someone did it."},{"speaker":"Rory Carruthers","startTime":1630.11,"endTime":1632.84,"body":"Yeah. See missed opportunities"},{"speaker":"Rory Carruthers","startTime":1632.84,"endTime":1634.28,"body":"they happen. Right?"},{"speaker":"Dominica Lumazar","startTime":1634.73,"endTime":1636.47,"body":"I mean, the"},{"speaker":"Dominica Lumazar","startTime":1634.73,"endTime":1636.47,"body":"iPads much more impressive. But"},{"speaker":"Dominica Lumazar","startTime":1636.47,"endTime":1644.09,"body":"yes. Yeah. Oh my gosh. But"},{"speaker":"Dominica Lumazar","startTime":1636.47,"endTime":1644.09,"body":"something that I hope you all"},{"speaker":"Dominica Lumazar","startTime":1644.09,"endTime":1647.63,"body":"are taking away from this"},{"speaker":"Dominica Lumazar","startTime":1644.09,"endTime":1647.63,"body":"episode is it's about how to"},{"speaker":"Dominica Lumazar","startTime":1647.63,"endTime":1652.01,"body":"recognize a unique opportunity"},{"speaker":"Dominica Lumazar","startTime":1647.63,"endTime":1652.01,"body":"when you're super frustrated."},{"speaker":"Dominica Lumazar","startTime":1652.64,"endTime":1655.46,"body":"And so when you're frustrated,"},{"speaker":"Dominica Lumazar","startTime":1652.64,"endTime":1655.46,"body":"you got to just take a deep"},{"speaker":"Dominica Lumazar","startTime":1655.46,"endTime":1661.28,"body":"breath and go. What would we do?"},{"speaker":"Dominica Lumazar","startTime":1655.46,"endTime":1661.28,"body":"No, really, though, like when if"},{"speaker":"Dominica Lumazar","startTime":1661.28,"endTime":1665.3,"body":"you're really frustrated, just"},{"speaker":"Dominica Lumazar","startTime":1661.28,"endTime":1665.3,"body":"take a step back and go, Hmm, is"},{"speaker":"Dominica Lumazar","startTime":1665.3,"endTime":1669.08,"body":"this my passion business?"},{"speaker":"Dominica Lumazar","startTime":1665.3,"endTime":1669.08,"body":"There's something here. Maybe"},{"speaker":"Dominica Lumazar","startTime":1669.08,"endTime":1671.42,"body":"I'm frustrated. And this"},{"speaker":"Dominica Lumazar","startTime":1669.08,"endTime":1671.42,"body":"happened to me because there's"},{"speaker":"Dominica Lumazar","startTime":1671.42,"endTime":1674.9,"body":"something more like my story."},{"speaker":"Dominica Lumazar","startTime":1671.42,"endTime":1674.9,"body":"For example, the whole reason"},{"speaker":"Dominica Lumazar","startTime":1674.9,"endTime":1678.32,"body":"why I started getting into"},{"speaker":"Dominica Lumazar","startTime":1674.9,"endTime":1678.32,"body":"marketing, obviously is because"},{"speaker":"Dominica Lumazar","startTime":1678.32,"endTime":1681.8,"body":"Rory, but take it like a another"},{"speaker":"Dominica Lumazar","startTime":1678.32,"endTime":1681.8,"body":"step. Like further into that."},{"speaker":"Dominica Lumazar","startTime":1682.16,"endTime":1685.85,"body":"Were with the chocolate company,"},{"speaker":"Dominica Lumazar","startTime":1682.16,"endTime":1685.85,"body":"I had given all of my savings"},{"speaker":"Dominica Lumazar","startTime":1685.85,"endTime":1692.0,"body":"like an idiot to a big marketing"},{"speaker":"Dominica Lumazar","startTime":1685.85,"endTime":1692.0,"body":"firm to recreate a logo for the"},{"speaker":"Dominica Lumazar","startTime":1692.0,"endTime":1694.94,"body":"company to build a website"},{"speaker":"Dominica Lumazar","startTime":1692.0,"endTime":1694.94,"body":"basically do like a rebrand"},{"speaker":"Dominica Lumazar","startTime":1694.94,"endTime":1698.15,"body":"package. And at the time, I was"},{"speaker":"Dominica Lumazar","startTime":1694.94,"endTime":1698.15,"body":"just rolling truffles, and Roy"},{"speaker":"Dominica Lumazar","startTime":1698.15,"endTime":1701.48,"body":"and I were doing music. And I"},{"speaker":"Dominica Lumazar","startTime":1698.15,"endTime":1701.48,"body":"had like no marketing knowledge,"},{"speaker":"Dominica Lumazar","startTime":1701.54,"endTime":1705.08,"body":"really, other than like, what"},{"speaker":"Dominica Lumazar","startTime":1701.54,"endTime":1705.08,"body":"looks good, fast forward, like"},{"speaker":"Dominica Lumazar","startTime":1705.08,"endTime":1707.84,"body":"three months into this contract"},{"speaker":"Dominica Lumazar","startTime":1705.08,"endTime":1707.84,"body":"with the website and they took"},{"speaker":"Dominica Lumazar","startTime":1707.84,"endTime":1712.82,"body":"the money and ran. And it was"},{"speaker":"Dominica Lumazar","startTime":1707.84,"endTime":1712.82,"body":"this really disgusting feeling"},{"speaker":"Dominica Lumazar","startTime":1712.82,"endTime":1715.76,"body":"of like, great. So I'm out of"},{"speaker":"Dominica Lumazar","startTime":1712.82,"endTime":1715.76,"body":"money. They took advantage of"},{"speaker":"Dominica Lumazar","startTime":1715.76,"endTime":1719.57,"body":"me. And the company was like"},{"speaker":"Dominica Lumazar","startTime":1715.76,"endTime":1719.57,"body":"nowhere to be found. Great. So I"},{"speaker":"Dominica Lumazar","startTime":1719.57,"endTime":1721.82,"body":"can't go sue them because"},{"speaker":"Dominica Lumazar","startTime":1719.57,"endTime":1721.82,"body":"they're not I mean, where did"},{"speaker":"Dominica Lumazar","startTime":1721.82,"endTime":1726.05,"body":"they go? Right? So I trusted, I"},{"speaker":"Dominica Lumazar","startTime":1721.82,"endTime":1726.05,"body":"trust that this company was"},{"speaker":"Dominica Lumazar","startTime":1726.05,"endTime":1730.16,"body":"going to do, you know, do good"},{"speaker":"Dominica Lumazar","startTime":1726.05,"endTime":1730.16,"body":"for me and the company and they"},{"speaker":"Dominica Lumazar","startTime":1730.16,"endTime":1732.89,"body":"got Yeah, I just got really"},{"speaker":"Dominica Lumazar","startTime":1730.16,"endTime":1732.89,"body":"gross. And I was very, very"},{"speaker":"Dominica Lumazar","startTime":1732.89,"endTime":1737.87,"body":"frustrated. And then slowly, I"},{"speaker":"Dominica Lumazar","startTime":1732.89,"endTime":1737.87,"body":"think the very first WordPress"},{"speaker":"Dominica Lumazar","startTime":1737.87,"endTime":1740.39,"body":"website I ever saw Rory showed"},{"speaker":"Dominica Lumazar","startTime":1737.87,"endTime":1740.39,"body":"it to me, he's like, look at"},{"speaker":"Dominica Lumazar","startTime":1740.39,"endTime":1743.48,"body":"this. And I got very frustrated."},{"speaker":"Dominica Lumazar","startTime":1740.39,"endTime":1743.48,"body":"It's like I could never do"},{"speaker":"Dominica Lumazar","startTime":1743.48,"endTime":1748.52,"body":"anything like that. Okay, well,"},{"speaker":"Dominica Lumazar","startTime":1743.48,"endTime":1748.52,"body":"you know, very quickly that"},{"speaker":"Dominica Lumazar","startTime":1748.52,"endTime":1752.36,"body":"turned into me designing and"},{"speaker":"Dominica Lumazar","startTime":1748.52,"endTime":1752.36,"body":"building websites and realizing"},{"speaker":"Dominica Lumazar","startTime":1752.36,"endTime":1755.54,"body":"that I actually had a knack for"},{"speaker":"Dominica Lumazar","startTime":1752.36,"endTime":1755.54,"body":"writing code, and how fun it"},{"speaker":"Dominica Lumazar","startTime":1755.54,"endTime":1759.59,"body":"ended up being. And when I was"},{"speaker":"Dominica Lumazar","startTime":1755.54,"endTime":1759.59,"body":"younger, taking it back like"},{"speaker":"Dominica Lumazar","startTime":1759.59,"endTime":1762.41,"body":"personal like my personal story,"},{"speaker":"Dominica Lumazar","startTime":1759.59,"endTime":1762.41,"body":"right? When I when I was in"},{"speaker":"Dominica Lumazar","startTime":1762.41,"endTime":1766.34,"body":"school, I was an IEP kid I was"},{"speaker":"Dominica Lumazar","startTime":1762.41,"endTime":1766.34,"body":"always taken out of the regular"},{"speaker":"Dominica Lumazar","startTime":1766.34,"endTime":1769.19,"body":"classes go to the special needs"},{"speaker":"Dominica Lumazar","startTime":1766.34,"endTime":1769.19,"body":"classes. I didn't read until I"},{"speaker":"Dominica Lumazar","startTime":1769.19,"endTime":1772.37,"body":"was in like fourth grade. So"},{"speaker":"Dominica Lumazar","startTime":1769.19,"endTime":1772.37,"body":"I've always had these learning"},{"speaker":"Dominica Lumazar","startTime":1772.64,"endTime":1776.63,"body":"disabilities that quite frankly,"},{"speaker":"Dominica Lumazar","startTime":1772.64,"endTime":1776.63,"body":"made me feel really stupid. And"},{"speaker":"Dominica Lumazar","startTime":1776.63,"endTime":1780.86,"body":"I knew deep down I wasn't dumb."},{"speaker":"Dominica Lumazar","startTime":1776.63,"endTime":1780.86,"body":"I just learned way differently."},{"speaker":"Dominica Lumazar","startTime":1781.37,"endTime":1785.72,"body":"I didn't conform to the norms of"},{"speaker":"Dominica Lumazar","startTime":1781.37,"endTime":1785.72,"body":"all these other kids and my"},{"speaker":"Dominica Lumazar","startTime":1785.72,"endTime":1788.54,"body":"peers excelled and went off to"},{"speaker":"Dominica Lumazar","startTime":1785.72,"endTime":1788.54,"body":"college and did all these great"},{"speaker":"Dominica Lumazar","startTime":1788.54,"endTime":1793.28,"body":"things in Biafra. And I never"},{"speaker":"Dominica Lumazar","startTime":1788.54,"endTime":1793.28,"body":"even had an opportunity to fill"},{"speaker":"Dominica Lumazar","startTime":1793.28,"endTime":1795.83,"body":"out a college application or"},{"speaker":"Dominica Lumazar","startTime":1793.28,"endTime":1795.83,"body":"take an essay t it was always"},{"speaker":"Dominica Lumazar","startTime":1795.83,"endTime":1798.14,"body":"just assumed Ah, that's"},{"speaker":"Dominica Lumazar","startTime":1795.83,"endTime":1798.14,"body":"Dominica, you know, hometown"},{"speaker":"Dominica Lumazar","startTime":1798.14,"endTime":1800.66,"body":"girl. She'll just stay here and"},{"speaker":"Dominica Lumazar","startTime":1798.14,"endTime":1800.66,"body":"go to community college. If"},{"speaker":"Dominica Lumazar","startTime":1800.66,"endTime":1805.76,"body":"she's lucky, I was told that"},{"speaker":"Dominica Lumazar","startTime":1800.66,"endTime":1805.76,"body":"like by by a counselor, so I"},{"speaker":"Dominica Lumazar","startTime":1805.76,"endTime":1809.6,"body":"knew I wanted to be my own boss."},{"speaker":"Dominica Lumazar","startTime":1805.76,"endTime":1809.6,"body":"And I knew I wasn't a college"},{"speaker":"Dominica Lumazar","startTime":1809.6,"endTime":1812.3,"body":"was not for me even though I"},{"speaker":"Dominica Lumazar","startTime":1809.6,"endTime":1812.3,"body":"went, but it just I just didn't,"},{"speaker":"Dominica Lumazar","startTime":1812.33,"endTime":1817.19,"body":"I didn't like the classroom"},{"speaker":"Dominica Lumazar","startTime":1812.33,"endTime":1817.19,"body":"vibe. And so now, looking at all"},{"speaker":"Dominica Lumazar","startTime":1817.19,"endTime":1820.49,"body":"these things that I've done,"},{"speaker":"Dominica Lumazar","startTime":1817.19,"endTime":1820.49,"body":"getting totally ripped off by"},{"speaker":"Dominica Lumazar","startTime":1820.49,"endTime":1823.49,"body":"this other marketing company,"},{"speaker":"Dominica Lumazar","startTime":1820.49,"endTime":1823.49,"body":"and turning that just epic,"},{"speaker":"Dominica Lumazar","startTime":1823.49,"endTime":1829.43,"body":"like, screw you feeling into a"},{"speaker":"Dominica Lumazar","startTime":1823.49,"endTime":1829.43,"body":"very profitable business where I"},{"speaker":"Dominica Lumazar","startTime":1829.43,"endTime":1834.14,"body":"now really take my clients by"},{"speaker":"Dominica Lumazar","startTime":1829.43,"endTime":1834.14,"body":"the hand, show them exactly what"},{"speaker":"Dominica Lumazar","startTime":1834.14,"endTime":1837.05,"body":"I'm doing for them. And it's not"},{"speaker":"Dominica Lumazar","startTime":1834.14,"endTime":1837.05,"body":"this veil of like, I'll just"},{"speaker":"Dominica Lumazar","startTime":1837.05,"endTime":1839.99,"body":"take care of it, don't worry, I"},{"speaker":"Dominica Lumazar","startTime":1837.05,"endTime":1839.99,"body":"really walked them through so"},{"speaker":"Dominica Lumazar","startTime":1839.99,"endTime":1842.27,"body":"that they don't feel like"},{"speaker":"Dominica Lumazar","startTime":1839.99,"endTime":1842.27,"body":"they're being taken advantage"},{"speaker":"Dominica Lumazar","startTime":1842.27,"endTime":1848.06,"body":"of. And I think that it has has"},{"speaker":"Dominica Lumazar","startTime":1842.27,"endTime":1848.06,"body":"been the factor that has set me"},{"speaker":"Dominica Lumazar","startTime":1848.09,"endTime":1853.64,"body":"way apart from my marketing"},{"speaker":"Dominica Lumazar","startTime":1848.09,"endTime":1853.64,"body":"competitors. Because that I've"},{"speaker":"Dominica Lumazar","startTime":1853.64,"endTime":1855.92,"body":"had that previous experience"},{"speaker":"Dominica Lumazar","startTime":1853.64,"endTime":1855.92,"body":"where I know how gross that"},{"speaker":"Dominica Lumazar","startTime":1855.92,"endTime":1861.44,"body":"feels. So that story I put into"},{"speaker":"Dominica Lumazar","startTime":1855.92,"endTime":1861.44,"body":"my book, which we helped me"},{"speaker":"Dominica Lumazar","startTime":1861.44,"endTime":1865.34,"body":"with. And in turn just that"},{"speaker":"Dominica Lumazar","startTime":1861.44,"endTime":1865.34,"body":"story, my true story has gotten"},{"speaker":"Dominica Lumazar","startTime":1865.34,"endTime":1869.6,"body":"me so many clients because of"},{"speaker":"Dominica Lumazar","startTime":1865.34,"endTime":1869.6,"body":"how people felt the same way. I"},{"speaker":"Dominica Lumazar","startTime":1869.6,"endTime":1872.87,"body":"mean, it's it's unfortunate that"},{"speaker":"Dominica Lumazar","startTime":1869.6,"endTime":1872.87,"body":"a lot of online marketers, we"},{"speaker":"Dominica Lumazar","startTime":1872.87,"endTime":1876.89,"body":"have this stereotype of like a"},{"speaker":"Dominica Lumazar","startTime":1872.87,"endTime":1876.89,"body":"used car salesman, right? It's"},{"speaker":"Dominica Lumazar","startTime":1876.89,"endTime":1880.4,"body":"like, oh, the new best latest"},{"speaker":"Dominica Lumazar","startTime":1876.89,"endTime":1880.4,"body":"thing in law. And yes, we'll do"},{"speaker":"Dominica Lumazar","startTime":1880.4,"endTime":1883.22,"body":"everything for you. But, you"},{"speaker":"Dominica Lumazar","startTime":1880.4,"endTime":1883.22,"body":"know, I know Rory and I both are"},{"speaker":"Dominica Lumazar","startTime":1883.22,"endTime":1886.79,"body":"all about transparency is key."},{"speaker":"Dominica Lumazar","startTime":1883.22,"endTime":1886.79,"body":"Honesty is best policy, if we"},{"speaker":"Dominica Lumazar","startTime":1886.79,"endTime":1890.48,"body":"can't help them, we can't help"},{"speaker":"Dominica Lumazar","startTime":1886.79,"endTime":1890.48,"body":"them. But if we can, we will. So"},{"speaker":"Dominica Lumazar","startTime":1890.51,"endTime":1896.18,"body":"I think we're we have started to"},{"speaker":"Dominica Lumazar","startTime":1890.51,"endTime":1896.18,"body":"change the face of marketing in"},{"speaker":"Dominica Lumazar","startTime":1896.21,"endTime":1901.58,"body":"really cool ways. And we've done"},{"speaker":"Dominica Lumazar","startTime":1896.21,"endTime":1901.58,"body":"that by telling our story. So"},{"speaker":"Dominica Lumazar","startTime":1901.58,"endTime":1904.76,"body":"again, I can't stress that"},{"speaker":"Dominica Lumazar","startTime":1901.58,"endTime":1904.76,"body":"enough. You need to sit down and"},{"speaker":"Dominica Lumazar","startTime":1904.76,"endTime":1907.31,"body":"really think about your story,"},{"speaker":"Dominica Lumazar","startTime":1904.76,"endTime":1907.31,"body":"and not in a way that's like"},{"speaker":"Dominica Lumazar","startTime":1907.31,"endTime":1910.1,"body":"salesy and weird, but like,"},{"speaker":"Dominica Lumazar","startTime":1907.31,"endTime":1910.1,"body":"what's the heart of it? Why are"},{"speaker":"Dominica Lumazar","startTime":1910.1,"endTime":1913.22,"body":"you solving this problem? And it"},{"speaker":"Dominica Lumazar","startTime":1910.1,"endTime":1913.22,"body":"might be something really silly."},{"speaker":"Dominica Lumazar","startTime":1913.31,"endTime":1915.35,"body":"If I mean, look at the squatty"},{"speaker":"Dominica Lumazar","startTime":1913.31,"endTime":1915.35,"body":"potty,"},{"speaker":"Rory Carruthers","startTime":1915.41,"endTime":1915.95,"body":"you know"},{"speaker":"Dominica Lumazar","startTime":1915.95,"endTime":1917.78,"body":"what I mean?"},{"speaker":"Dominica Lumazar","startTime":1915.95,"endTime":1917.78,"body":"Like, they were solving"},{"speaker":"Dominica Lumazar","startTime":1917.78,"endTime":1920.63,"body":"something that needed to be"},{"speaker":"Dominica Lumazar","startTime":1917.78,"endTime":1920.63,"body":"fixed for a lot of people,"},{"speaker":"Dominica Lumazar","startTime":1920.63,"endTime":1923.18,"body":"right? things we don't think"},{"speaker":"Dominica Lumazar","startTime":1920.63,"endTime":1923.18,"body":"about and squatty potty is"},{"speaker":"Dominica Lumazar","startTime":1923.18,"endTime":1926.78,"body":"great. They make millions of"},{"speaker":"Dominica Lumazar","startTime":1923.18,"endTime":1926.78,"body":"dollars. So it can be something"},{"speaker":"Dominica Lumazar","startTime":1926.78,"endTime":1929.66,"body":"like that, where it's this need"},{"speaker":"Dominica Lumazar","startTime":1926.78,"endTime":1929.66,"body":"to be this like crazy, overly"},{"speaker":"Dominica Lumazar","startTime":1929.66,"endTime":1933.41,"body":"heartfelt thing. It's like, hey,"},{"speaker":"Dominica Lumazar","startTime":1929.66,"endTime":1933.41,"body":"this happened. It's funny. I"},{"speaker":"Dominica Lumazar","startTime":1933.41,"endTime":1935.66,"body":"don't want to dissuade anyone"},{"speaker":"Dominica Lumazar","startTime":1933.41,"endTime":1935.66,"body":"from being like, I don't have"},{"speaker":"Dominica Lumazar","startTime":1935.66,"endTime":1939.62,"body":"this crazy story. It's like,"},{"speaker":"Dominica Lumazar","startTime":1935.66,"endTime":1939.62,"body":"just, you know, find something"},{"speaker":"Dominica Lumazar","startTime":1939.77,"endTime":1941.75,"body":"that helps you connect to"},{"speaker":"Rory Carruthers","startTime":1941.84,"endTime":1944.21,"body":"other people."},{"speaker":"Rory Carruthers","startTime":1941.84,"endTime":1944.21,"body":"Because Because marketing can"},{"speaker":"Rory Carruthers","startTime":1944.21,"endTime":1946.55,"body":"sometimes get that extreme where"},{"speaker":"Rory Carruthers","startTime":1944.21,"endTime":1946.55,"body":"everyone feels like they have to"},{"speaker":"Rory Carruthers","startTime":1946.55,"endTime":1950.06,"body":"outdo the next person. Yeah,"},{"speaker":"Rory Carruthers","startTime":1946.55,"endTime":1950.06,"body":"right. And so it's like, if my"},{"speaker":"Rory Carruthers","startTime":1950.06,"endTime":1953.51,"body":"story is not as compelling as"},{"speaker":"Rory Carruthers","startTime":1950.06,"endTime":1953.51,"body":"that person, then why am I even"},{"speaker":"Rory Carruthers","startTime":1953.51,"endTime":1956.3,"body":"going to tell my story? And I"},{"speaker":"Rory Carruthers","startTime":1953.51,"endTime":1956.3,"body":"know, there's a there's"},{"speaker":"Rory Carruthers","startTime":1956.33,"endTime":1960.29,"body":"marketers who have super"},{"speaker":"Rory Carruthers","startTime":1956.33,"endTime":1960.29,"body":"compelling stories, who"},{"speaker":"Rory Carruthers","startTime":1960.32,"endTime":1963.68,"body":"literally have been put on stage"},{"speaker":"Rory Carruthers","startTime":1960.32,"endTime":1963.68,"body":"right after someone who had a"},{"speaker":"Rory Carruthers","startTime":1963.68,"endTime":1967.55,"body":"story that was like, so intense"},{"speaker":"Rory Carruthers","startTime":1963.68,"endTime":1967.55,"body":"like that, that they were like,"},{"speaker":"Rory Carruthers","startTime":1967.61,"endTime":1970.43,"body":"well, I just feel silly telling"},{"speaker":"Rory Carruthers","startTime":1967.61,"endTime":1970.43,"body":"my story now."},{"speaker":"Dominica Lumazar","startTime":1971.239,"endTime":1973.579,"body":"But regardless"},{"speaker":"Dominica Lumazar","startTime":1971.239,"endTime":1973.579,"body":"of what kind of story you have,"},{"speaker":"Dominica Lumazar","startTime":1973.609,"endTime":1976.249,"body":"it will connect with the right"},{"speaker":"Dominica Lumazar","startTime":1973.609,"endTime":1976.249,"body":"people."},{"speaker":"Rory Carruthers","startTime":1977.029,"endTime":1979.819,"body":"Yeah, because"},{"speaker":"Rory Carruthers","startTime":1977.029,"endTime":1979.819,"body":"not not everyone's gonna relate"},{"speaker":"Rory Carruthers","startTime":1979.819,"endTime":1982.909,"body":"to that's it that story, but"},{"speaker":"Rory Carruthers","startTime":1979.819,"endTime":1982.909,"body":"they might relate to something"},{"speaker":"Rory Carruthers","startTime":1982.909,"endTime":1983.689,"body":"in your story."},{"speaker":"Dominica Lumazar","startTime":1983.87,"endTime":1985.64,"body":"How on earth"},{"speaker":"Dominica Lumazar","startTime":1983.87,"endTime":1985.64,"body":"are we supposed to help other"},{"speaker":"Dominica Lumazar","startTime":1985.64,"endTime":1990.26,"body":"people, if they can't relate to"},{"speaker":"Dominica Lumazar","startTime":1985.64,"endTime":1990.26,"body":"us, or we can't relate to them?"},{"speaker":"Dominica Lumazar","startTime":1990.83,"endTime":1993.35,"body":"From a from a consulting side of"},{"speaker":"Dominica Lumazar","startTime":1990.83,"endTime":1993.35,"body":"things, like there has to be"},{"speaker":"Dominica Lumazar","startTime":1993.35,"endTime":1996.8,"body":"some thing where it's like, Hey,"},{"speaker":"Dominica Lumazar","startTime":1993.35,"endTime":1996.8,"body":"I got you, I understand where"},{"speaker":"Dominica Lumazar","startTime":1996.8,"endTime":1999.17,"body":"you're at, or I've been there."},{"speaker":"Dominica Lumazar","startTime":1996.8,"endTime":1999.17,"body":"Let's talk about this. It"},{"speaker":"Dominica Lumazar","startTime":1999.17,"endTime":2002.86,"body":"doesn't matter if the story is"},{"speaker":"Dominica Lumazar","startTime":1999.17,"endTime":2002.86,"body":"big or small, or Whoa, some or"},{"speaker":"Dominica Lumazar","startTime":2002.89,"endTime":2008.65,"body":"whatever. Just make it yours."},{"speaker":"Dominica Lumazar","startTime":2002.89,"endTime":2008.65,"body":"And keep it consistent. Yeah."},{"speaker":"Dominica Lumazar","startTime":2009.7,"endTime":2010.9,"body":"keep it consistent."},{"speaker":"Rory Carruthers","startTime":2011.62,"endTime":2014.47,"body":"All right, so"},{"speaker":"Rory Carruthers","startTime":2011.62,"endTime":2014.47,"body":"recap. What we talked about."},{"speaker":"Rory Carruthers","startTime":2015.58,"endTime":2017.74,"body":"starting a business that solves"},{"speaker":"Rory Carruthers","startTime":2015.58,"endTime":2017.74,"body":"a problem."},{"speaker":"Unknown","startTime":2017.86,"endTime":2020.14,"body":"Yep. Identifying if"},{"speaker":"Unknown","startTime":2017.86,"endTime":2020.14,"body":"it's a viable solution."},{"speaker":"Rory Carruthers","startTime":2020.89,"endTime":2022.39,"body":"Yeah. Which"},{"speaker":"Rory Carruthers","startTime":2020.89,"endTime":2022.39,"body":"means solving someone else's"},{"speaker":"Rory Carruthers","startTime":2022.39,"endTime":2022.84,"body":"problem."},{"speaker":"Dominica Lumazar","startTime":2022.9,"endTime":2025.57,"body":"Mm hmm."},{"speaker":"Dominica Lumazar","startTime":2022.9,"endTime":2025.57,"body":"Exactly. When and how to"},{"speaker":"Dominica Lumazar","startTime":2025.57,"endTime":2029.53,"body":"recognize a unique opportunity"},{"speaker":"Dominica Lumazar","startTime":2025.57,"endTime":2029.53,"body":"out of frustration. And just"},{"speaker":"Dominica Lumazar","startTime":2029.53,"endTime":2033.04,"body":"making sure that you take a deep"},{"speaker":"Dominica Lumazar","startTime":2029.53,"endTime":2033.04,"body":"breath, deep breath is key, and"},{"speaker":"Dominica Lumazar","startTime":2033.04,"endTime":2036.76,"body":"then sharing your story. Make it"},{"speaker":"Dominica Lumazar","startTime":2033.04,"endTime":2036.76,"body":"personal about how you came to"},{"speaker":"Dominica Lumazar","startTime":2036.76,"endTime":2037.51,"body":"that solution."},{"speaker":"Rory Carruthers","startTime":2038.89,"endTime":2040.27,"body":"Yeah, yes,"},{"speaker":"Dominica Lumazar","startTime":2040.33,"endTime":2042.04,"body":"it's not"},{"speaker":"Dominica Lumazar","startTime":2040.33,"endTime":2042.04,"body":"rocket science. It really it"},{"speaker":"Dominica Lumazar","startTime":2042.04,"endTime":2046.33,"body":"really comes down to just just"},{"speaker":"Dominica Lumazar","startTime":2042.04,"endTime":2046.33,"body":"being very clear, being very"},{"speaker":"Dominica Lumazar","startTime":2046.33,"endTime":2049.93,"body":"clear with what you want, how"},{"speaker":"Dominica Lumazar","startTime":2046.33,"endTime":2049.93,"body":"you're going to get there. When"},{"speaker":"Dominica Lumazar","startTime":2049.93,"endTime":2055.24,"body":"you want to get there, be speedy"},{"speaker":"Dominica Lumazar","startTime":2049.93,"endTime":2055.24,"body":"about it. And, and just again, I"},{"speaker":"Dominica Lumazar","startTime":2055.39,"endTime":2059.89,"body":"cannot stress enough when it"},{"speaker":"Dominica Lumazar","startTime":2055.39,"endTime":2059.89,"body":"comes to solving problems, be"},{"speaker":"Dominica Lumazar","startTime":2059.89,"endTime":2062.77,"body":"thinking of the bigger picture"},{"speaker":"Dominica Lumazar","startTime":2059.89,"endTime":2062.77,"body":"for other people, not just"},{"speaker":"Dominica Lumazar","startTime":2062.77,"endTime":2068.89,"body":"yourself. Save time, save money,"},{"speaker":"Dominica Lumazar","startTime":2062.77,"endTime":2068.89,"body":"give people back something where"},{"speaker":"Dominica Lumazar","startTime":2068.95,"endTime":2074.23,"body":"they are thinking that it's a"},{"speaker":"Dominica Lumazar","startTime":2068.95,"endTime":2074.23,"body":"must have rather than I could"},{"speaker":"Dominica Lumazar","startTime":2074.23,"endTime":2078.91,"body":"have it be thinking like big"},{"speaker":"Dominica Lumazar","startTime":2074.23,"endTime":2078.91,"body":"picture. I'm creating something"},{"speaker":"Dominica Lumazar","startTime":2078.91,"endTime":2084.16,"body":"where someone has to have this"},{"speaker":"Dominica Lumazar","startTime":2078.91,"endTime":2084.16,"body":"and that is it for this episode"},{"speaker":"Dominica Lumazar","startTime":2084.16,"endTime":2088.51,"body":"for everyone who is not a VIP"},{"speaker":"Dominica Lumazar","startTime":2084.16,"endTime":2088.51,"body":"but if you are a VIP, be sure to"},{"speaker":"Dominica Lumazar","startTime":2088.51,"endTime":2090.97,"body":"stick around. You know, we"},{"speaker":"Dominica Lumazar","startTime":2088.51,"endTime":2090.97,"body":"always have some fun things for"},{"speaker":"Dominica Lumazar","startTime":2090.97,"endTime":2094.24,"body":"you guys at the end of the"},{"speaker":"Dominica Lumazar","startTime":2090.97,"endTime":2094.24,"body":"episode here. That's it for now,"},{"speaker":"Dominica Lumazar","startTime":2094.24,"endTime":2096.52,"body":"Rory, any final thoughts,"},{"speaker":"Dominica Lumazar","startTime":2094.24,"endTime":2096.52,"body":"anything you want to want to"},{"speaker":"Dominica Lumazar","startTime":2096.52,"endTime":2096.88,"body":"add?"},{"speaker":"Rory Carruthers","startTime":2097.66,"endTime":2098.59,"body":"Go solve a"},{"speaker":"Rory Carruthers","startTime":2097.66,"endTime":2098.59,"body":"problem."},{"speaker":"Dominica Lumazar","startTime":2099.16,"endTime":2100.66,"body":"Go solve"},{"speaker":"Dominica Lumazar","startTime":2099.16,"endTime":2100.66,"body":"Problem."},{"speaker":"Rory Carruthers","startTime":2100.66,"endTime":2102.16,"body":"Yeah, go solve"},{"speaker":"Rory Carruthers","startTime":2100.66,"endTime":2102.16,"body":"a problem."},{"speaker":"Dominica Lumazar","startTime":2102.19,"endTime":2105.13,"body":"Yeah. Yeah."},{"speaker":"Dominica Lumazar","startTime":2102.19,"endTime":2105.13,"body":"Awesome. All right, guys. We'll"},{"speaker":"Dominica Lumazar","startTime":2105.13,"endTime":2107.86,"body":"talk to you next week. Bye bye."},{"speaker":"Rory Carruthers","startTime":2108.28,"endTime":2109.81,"body":"Hey, thanks so"},{"speaker":"Rory Carruthers","startTime":2108.28,"endTime":2109.81,"body":"much for listening to the big"},{"speaker":"Rory Carruthers","startTime":2109.81,"endTime":2112.78,"body":"picture business podcast this"},{"speaker":"Rory Carruthers","startTime":2109.81,"endTime":2112.78,"body":"week. You can subscribe wherever"},{"speaker":"Rory Carruthers","startTime":2112.78,"endTime":2116.17,"body":"you get your podcasts. You can"},{"speaker":"Rory Carruthers","startTime":2112.78,"endTime":2116.17,"body":"also find us online at bPb"},{"speaker":"Rory Carruthers","startTime":2116.17,"endTime":2121.51,"body":"podcast.com. And you can email"},{"speaker":"Rory Carruthers","startTime":2116.17,"endTime":2121.51,"body":"us at Hello at bp podcast.com."},{"speaker":"Rory Carruthers","startTime":2121.99,"endTime":2125.02,"body":"On the next episode of the big"},{"speaker":"Rory Carruthers","startTime":2121.99,"endTime":2125.02,"body":"picture, business podcast"},{"speaker":"Rory Carruthers","startTime":2125.02,"endTime":2129.73,"body":"Dominican, I dive deep into what"},{"speaker":"Rory Carruthers","startTime":2125.02,"endTime":2129.73,"body":"to do when you make a mistake in"},{"speaker":"Rory Carruthers","startTime":2129.73,"endTime":2133.33,"body":"your business and how to fix it"},{"speaker":"Rory Carruthers","startTime":2129.73,"endTime":2133.33,"body":"properly so that your customers"},{"speaker":"Rory Carruthers","startTime":2133.36,"endTime":2135.97,"body":"are still happy and want to"},{"speaker":"Rory Carruthers","startTime":2133.36,"endTime":2135.97,"body":"continue working with you. New"},{"speaker":"Rory Carruthers","startTime":2135.97,"endTime":2139.81,"body":"episodes are released every"},{"speaker":"Rory Carruthers","startTime":2135.97,"endTime":2139.81,"body":"Tuesday. So check it out, then"}]}