{"version":"1.0.0","segments":[{"speaker":"Dominica Lumazar","startTime":3.99,"endTime":6.03,"body":"Welcome to"},{"speaker":"Dominica Lumazar","startTime":3.99,"endTime":6.03,"body":"another episode of the big"},{"speaker":"Dominica Lumazar","startTime":6.06,"endTime":10.29,"body":"picture business podcast. We"},{"speaker":"Dominica Lumazar","startTime":6.06,"endTime":10.29,"body":"have a very special guest with"},{"speaker":"Dominica Lumazar","startTime":10.29,"endTime":13.74,"body":"us today. We're really excited"},{"speaker":"Dominica Lumazar","startTime":10.29,"endTime":13.74,"body":"to get right to it. Today"},{"speaker":"Dominica Lumazar","startTime":13.74,"endTime":18.03,"body":"joining us is Matthew Confer."},{"speaker":"Dominica Lumazar","startTime":13.74,"endTime":18.03,"body":"And Matthew is the Vice"},{"speaker":"Dominica Lumazar","startTime":18.03,"endTime":21.87,"body":"President of strategy at"},{"speaker":"Dominica Lumazar","startTime":18.03,"endTime":21.87,"body":"Abilitie, a leadership"},{"speaker":"Dominica Lumazar","startTime":21.87,"endTime":25.17,"body":"development company based in"},{"speaker":"Dominica Lumazar","startTime":21.87,"endTime":25.17,"body":"Austin, Texas, that provides"},{"speaker":"Dominica Lumazar","startTime":25.17,"endTime":29.37,"body":"immersive business simulations"},{"speaker":"Dominica Lumazar","startTime":25.17,"endTime":29.37,"body":"to a global client base that"},{"speaker":"Dominica Lumazar","startTime":29.37,"endTime":34.32,"body":"includes over 50, members of the"},{"speaker":"Dominica Lumazar","startTime":29.37,"endTime":34.32,"body":"Fortune 500. Matt has spoken on"},{"speaker":"Dominica Lumazar","startTime":34.32,"endTime":38.43,"body":"the topic of decision making at"},{"speaker":"Dominica Lumazar","startTime":34.32,"endTime":38.43,"body":"the TEDx conference. And I'm"},{"speaker":"Dominica Lumazar","startTime":38.43,"endTime":42.33,"body":"just going to say right now you"},{"speaker":"Dominica Lumazar","startTime":38.43,"endTime":42.33,"body":"guys have to see this. It is"},{"speaker":"Dominica Lumazar","startTime":42.33,"endTime":46.35,"body":"called Before You Decide, and we"},{"speaker":"Dominica Lumazar","startTime":42.33,"endTime":46.35,"body":"will absolutely put a link to"},{"speaker":"Dominica Lumazar","startTime":46.35,"endTime":50.1,"body":"his TEDx in the show notes"},{"speaker":"Dominica Lumazar","startTime":46.35,"endTime":50.1,"body":"because it is so fascinating."},{"speaker":"Dominica Lumazar","startTime":50.37,"endTime":54.27,"body":"And he hosts the Learn To Lead"},{"speaker":"Dominica Lumazar","startTime":50.37,"endTime":54.27,"body":"podcast where he speaks with"},{"speaker":"Dominica Lumazar","startTime":54.3,"endTime":57.99,"body":"authors, professors, creatives,"},{"speaker":"Dominica Lumazar","startTime":54.3,"endTime":57.99,"body":"and business leaders about their"},{"speaker":"Dominica Lumazar","startTime":57.99,"endTime":61.11,"body":"leadership journey, and how they"},{"speaker":"Dominica Lumazar","startTime":57.99,"endTime":61.11,"body":"are working to develop the"},{"speaker":"Dominica Lumazar","startTime":61.11,"endTime":65.37,"body":"leaders of tomorrow. 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But you have a different"},{"speaker":"Rory Carruthers","startTime":400.11,"endTime":402.39,"body":"approach to constraints. And I"},{"speaker":"Rory Carruthers","startTime":400.11,"endTime":402.39,"body":"really liked that I never"},{"speaker":"Rory Carruthers","startTime":402.39,"endTime":405.69,"body":"actually thought about it in the"},{"speaker":"Rory Carruthers","startTime":402.39,"endTime":405.69,"body":"way that that you presented it,"},{"speaker":"Rory Carruthers","startTime":405.72,"endTime":407.43,"body":"would you be able to explain a"},{"speaker":"Rory Carruthers","startTime":405.72,"endTime":407.43,"body":"little bit about that?"},{"speaker":"Matthew Confer","startTime":407.93,"endTime":410.0,"body":"Yeah, so one"},{"speaker":"Matthew Confer","startTime":407.93,"endTime":410.0,"body":"thing that I wanted to do was, I"},{"speaker":"Matthew Confer","startTime":410.0,"endTime":412.88,"body":"wanted to take everything that"},{"speaker":"Matthew Confer","startTime":410.0,"endTime":412.88,"body":"we've learned from watching"},{"speaker":"Matthew Confer","startTime":412.88,"endTime":416.39,"body":"these rising leaders and"},{"speaker":"Matthew Confer","startTime":412.88,"endTime":416.39,"body":"executives and new managers at"},{"speaker":"Matthew Confer","startTime":416.39,"endTime":419.0,"body":"organizations all around the"},{"speaker":"Matthew Confer","startTime":416.39,"endTime":419.0,"body":"world, and kind of tried to"},{"speaker":"Matthew Confer","startTime":419.0,"endTime":422.54,"body":"distill it into a three step"},{"speaker":"Matthew Confer","startTime":419.0,"endTime":422.54,"body":"decision making framework. And"},{"speaker":"Matthew Confer","startTime":422.54,"endTime":425.81,"body":"the first step is the one that"},{"speaker":"Matthew Confer","startTime":422.54,"endTime":425.81,"body":"you're referencing, which I call"},{"speaker":"Matthew Confer","startTime":425.84,"endTime":429.41,"body":"challenge the constraints. And"},{"speaker":"Matthew Confer","startTime":425.84,"endTime":429.41,"body":"the reason I called it that is,"},{"speaker":"Matthew Confer","startTime":429.44,"endTime":432.23,"body":"I have the pleasure of"},{"speaker":"Matthew Confer","startTime":429.44,"endTime":432.23,"body":"facilitating some of our events."},{"speaker":"Matthew Confer","startTime":432.23,"endTime":436.61,"body":"And what I find is, you throw a"},{"speaker":"Matthew Confer","startTime":432.23,"endTime":436.61,"body":"problem at people. And the first"},{"speaker":"Matthew Confer","startTime":436.61,"endTime":438.98,"body":"thing that they want to do is"},{"speaker":"Matthew Confer","startTime":436.61,"endTime":438.98,"body":"they just want to solve it at"},{"speaker":"Matthew Confer","startTime":438.98,"endTime":443.3,"body":"all costs. And the teams and the"},{"speaker":"Matthew Confer","startTime":438.98,"endTime":443.3,"body":"individuals that I've seen that"},{"speaker":"Matthew Confer","startTime":443.3,"endTime":447.74,"body":"are the most successful in our"},{"speaker":"Matthew Confer","startTime":443.3,"endTime":447.74,"body":"simulations, take a huge step"},{"speaker":"Matthew Confer","startTime":447.74,"endTime":451.94,"body":"back and first say, what are the"},{"speaker":"Matthew Confer","startTime":447.74,"endTime":451.94,"body":"constraints that are maybe"},{"speaker":"Matthew Confer","startTime":451.94,"endTime":455.36,"body":"stopping me from being able to"},{"speaker":"Matthew Confer","startTime":451.94,"endTime":455.36,"body":"make a real breakthrough, it'd"},{"speaker":"Matthew Confer","startTime":455.36,"endTime":458.63,"body":"be great to solve the problem."},{"speaker":"Matthew Confer","startTime":455.36,"endTime":458.63,"body":"And I don't just want to jump"},{"speaker":"Matthew Confer","startTime":458.63,"endTime":462.38,"body":"right in and solve. Instead, as"},{"speaker":"Matthew Confer","startTime":458.63,"endTime":462.38,"body":"a team, we should dissect the"},{"speaker":"Matthew Confer","startTime":462.38,"endTime":465.89,"body":"problem uncovered a little bit"},{"speaker":"Matthew Confer","startTime":462.38,"endTime":465.89,"body":"and see if there's something"},{"speaker":"Matthew Confer","startTime":465.89,"endTime":468.41,"body":"holding us back from a major"},{"speaker":"Matthew Confer","startTime":465.89,"endTime":468.41,"body":"breakthrough, getting it"},{"speaker":"Matthew Confer","startTime":468.41,"endTime":470.93,"body":"accomplished is great. But if"},{"speaker":"Matthew Confer","startTime":468.41,"endTime":470.93,"body":"you want to make major"},{"speaker":"Matthew Confer","startTime":470.93,"endTime":473.6,"body":"breakthroughs, your first step"},{"speaker":"Matthew Confer","startTime":470.93,"endTime":473.6,"body":"needs to be figuring out what"},{"speaker":"Matthew Confer","startTime":473.6,"endTime":476.36,"body":"the constraints are. And then"},{"speaker":"Matthew Confer","startTime":473.6,"endTime":476.36,"body":"maybe thinking is it even"},{"speaker":"Matthew Confer","startTime":476.36,"endTime":480.29,"body":"plausible for you to challenge"},{"speaker":"Matthew Confer","startTime":476.36,"endTime":480.29,"body":"them? And I hate to use the very"},{"speaker":"Matthew Confer","startTime":480.29,"endTime":483.23,"body":"overused phrase of think outside"},{"speaker":"Matthew Confer","startTime":480.29,"endTime":483.23,"body":"the box. But I would say that"},{"speaker":"Matthew Confer","startTime":483.23,"endTime":486.05,"body":"it's a powerful thing to do. And"},{"speaker":"Matthew Confer","startTime":483.23,"endTime":486.05,"body":"if you're going to do it, it"},{"speaker":"Matthew Confer","startTime":486.05,"endTime":488.09,"body":"sure makes sense for it to be"},{"speaker":"Matthew Confer","startTime":486.05,"endTime":488.09,"body":"your first step."},{"speaker":"Dominica Lumazar","startTime":488.27,"endTime":489.44,"body":"Yeah,"},{"speaker":"Dominica Lumazar","startTime":488.27,"endTime":489.44,"body":"absolutely."},{"speaker":"Rory Carruthers","startTime":489.5,"endTime":493.55,"body":"If someone was"},{"speaker":"Rory Carruthers","startTime":489.5,"endTime":493.55,"body":"to apply this, say, say they're"},{"speaker":"Rory Carruthers","startTime":493.58,"endTime":495.83,"body":"a small business owner, for"},{"speaker":"Rory Carruthers","startTime":493.58,"endTime":495.83,"body":"example, because I know you work"},{"speaker":"Rory Carruthers","startTime":495.83,"endTime":498.83,"body":"with a lot of, you know, high"},{"speaker":"Rory Carruthers","startTime":495.83,"endTime":498.83,"body":"level executives and large"},{"speaker":"Rory Carruthers","startTime":498.83,"endTime":500.84,"body":"companies, if their small"},{"speaker":"Rory Carruthers","startTime":498.83,"endTime":500.84,"body":"business owner, what would be"},{"speaker":"Rory Carruthers","startTime":500.84,"endTime":503.93,"body":"some strategies that they could"},{"speaker":"Rory Carruthers","startTime":500.84,"endTime":503.93,"body":"could use to implement something"},{"speaker":"Rory Carruthers","startTime":503.93,"endTime":507.89,"body":"that that type of thinking in"},{"speaker":"Rory Carruthers","startTime":503.93,"endTime":507.89,"body":"their own businesses, knowing"},{"speaker":"Rory Carruthers","startTime":507.89,"endTime":511.31,"body":"that they don't necessarily have"},{"speaker":"Rory Carruthers","startTime":507.89,"endTime":511.31,"body":"a team to go through that"},{"speaker":"Rory Carruthers","startTime":511.31,"endTime":511.97,"body":"process with"},{"speaker":"Matthew Confer","startTime":512.6,"endTime":515.96,"body":"One thing that a"},{"speaker":"Matthew Confer","startTime":512.6,"endTime":515.96,"body":"lot of us default to is what's"},{"speaker":"Matthew Confer","startTime":515.96,"endTime":520.43,"body":"worked in the past is inevitably"},{"speaker":"Matthew Confer","startTime":515.96,"endTime":520.43,"body":"our default going forward. So"},{"speaker":"Matthew Confer","startTime":520.43,"endTime":524.06,"body":"one thing that I like to do"},{"speaker":"Matthew Confer","startTime":520.43,"endTime":524.06,"body":"sometimes with intact teams, is"},{"speaker":"Matthew Confer","startTime":524.09,"endTime":527.81,"body":"when presented with a problem"},{"speaker":"Matthew Confer","startTime":524.09,"endTime":527.81,"body":"that maybe you face on a"},{"speaker":"Matthew Confer","startTime":527.81,"endTime":531.65,"body":"quarterly or a weekly or a"},{"speaker":"Matthew Confer","startTime":527.81,"endTime":531.65,"body":"biannual basis, sometimes it"},{"speaker":"Matthew Confer","startTime":531.65,"endTime":535.97,"body":"just becomes pretty regimented"},{"speaker":"Matthew Confer","startTime":531.65,"endTime":535.97,"body":"to just do what you did before."},{"speaker":"Matthew Confer","startTime":536.0,"endTime":539.42,"body":"And what if you took a step back"},{"speaker":"Matthew Confer","startTime":536.0,"endTime":539.42,"body":"at your next planning meeting"},{"speaker":"Matthew Confer","startTime":539.42,"endTime":542.87,"body":"and said, okay, you can't do"},{"speaker":"Matthew Confer","startTime":539.42,"endTime":542.87,"body":"that, again, even if it's worked"},{"speaker":"Matthew Confer","startTime":542.87,"endTime":545.93,"body":"before, we can't do that, again,"},{"speaker":"Matthew Confer","startTime":542.87,"endTime":545.93,"body":"we have to do something"},{"speaker":"Matthew Confer","startTime":545.93,"endTime":548.48,"body":"different. And you force"},{"speaker":"Matthew Confer","startTime":545.93,"endTime":548.48,"body":"yourself to have the"},{"speaker":"Matthew Confer","startTime":548.48,"endTime":553.07,"body":"brainstorming exercise or maybe"},{"speaker":"Matthew Confer","startTime":548.48,"endTime":553.07,"body":"you look at a competitor in your"},{"speaker":"Matthew Confer","startTime":553.07,"endTime":557.42,"body":"space, who does something"},{"speaker":"Matthew Confer","startTime":553.07,"endTime":557.42,"body":"diametrically opposed to how you"},{"speaker":"Matthew Confer","startTime":557.42,"endTime":561.56,"body":"do things, and maybe you're even"},{"speaker":"Matthew Confer","startTime":557.42,"endTime":561.56,"body":"more successful at it. But what"},{"speaker":"Matthew Confer","startTime":561.56,"endTime":565.01,"body":"if you force yourself to say,"},{"speaker":"Matthew Confer","startTime":561.56,"endTime":565.01,"body":"Okay, if we completely deviated"},{"speaker":"Matthew Confer","startTime":565.16,"endTime":567.77,"body":"from what we've done in the"},{"speaker":"Matthew Confer","startTime":565.16,"endTime":567.77,"body":"past, what would that look like?"},{"speaker":"Matthew Confer","startTime":567.8,"endTime":570.77,"body":"It doesn't mean that you have to"},{"speaker":"Matthew Confer","startTime":567.8,"endTime":570.77,"body":"do it, it just means that the"},{"speaker":"Matthew Confer","startTime":570.77,"endTime":574.19,"body":"most important thing is to have"},{"speaker":"Matthew Confer","startTime":570.77,"endTime":574.19,"body":"those types of conversations."},{"speaker":"Matthew Confer","startTime":574.4,"endTime":577.94,"body":"And what I find is that people"},{"speaker":"Matthew Confer","startTime":574.4,"endTime":577.94,"body":"become pretty comfortable. A lot"},{"speaker":"Matthew Confer","startTime":577.94,"endTime":581.51,"body":"of the people that we work with"},{"speaker":"Matthew Confer","startTime":577.94,"endTime":581.51,"body":"have been relatively successful,"},{"speaker":"Matthew Confer","startTime":581.51,"endTime":584.93,"body":"they got to one of our"},{"speaker":"Matthew Confer","startTime":581.51,"endTime":584.93,"body":"trainings, because they were"},{"speaker":"Matthew Confer","startTime":584.93,"endTime":588.17,"body":"identified as a high performer"},{"speaker":"Matthew Confer","startTime":584.93,"endTime":588.17,"body":"or they've been successful and"},{"speaker":"Matthew Confer","startTime":588.17,"endTime":591.71,"body":"they've climbed the ranks. One"},{"speaker":"Matthew Confer","startTime":588.17,"endTime":591.71,"body":"of the things that's been hard"},{"speaker":"Matthew Confer","startTime":591.8,"endTime":595.28,"body":"is to deviate from what got you"},{"speaker":"Matthew Confer","startTime":591.8,"endTime":595.28,"body":"to the point that you are and"},{"speaker":"Matthew Confer","startTime":595.28,"endTime":598.52,"body":"training and brainstorming"},{"speaker":"Matthew Confer","startTime":595.28,"endTime":598.52,"body":"activities are really good"},{"speaker":"Matthew Confer","startTime":598.52,"endTime":601.49,"body":"opportunities for you to throw"},{"speaker":"Matthew Confer","startTime":598.52,"endTime":601.49,"body":"the script out and at least"},{"speaker":"Matthew Confer","startTime":601.49,"endTime":604.55,"body":"consider going in a completely"},{"speaker":"Matthew Confer","startTime":601.49,"endTime":604.55,"body":"different direction. It doesn't"},{"speaker":"Matthew Confer","startTime":604.55,"endTime":606.65,"body":"mean you have to go in that"},{"speaker":"Matthew Confer","startTime":604.55,"endTime":606.65,"body":"direction. It just means it's"},{"speaker":"Matthew Confer","startTime":606.65,"endTime":609.26,"body":"powerful to have those types of"},{"speaker":"Matthew Confer","startTime":606.65,"endTime":609.26,"body":"conversations,"},{"speaker":"Dominica Lumazar","startTime":609.99,"endTime":611.94,"body":"Conversations,"},{"speaker":"Dominica Lumazar","startTime":609.99,"endTime":611.94,"body":"and I and I would imagine just"},{"speaker":"Dominica Lumazar","startTime":612.15,"endTime":615.51,"body":"the ability to shift your"},{"speaker":"Dominica Lumazar","startTime":612.15,"endTime":615.51,"body":"mindset and focus in learning in"},{"speaker":"Dominica Lumazar","startTime":615.51,"endTime":618.27,"body":"a new structure, new format, I"},{"speaker":"Dominica Lumazar","startTime":615.51,"endTime":618.27,"body":"want to dive back into your"},{"speaker":"Dominica Lumazar","startTime":618.27,"endTime":620.76,"body":"framework a little bit here."},{"speaker":"Dominica Lumazar","startTime":618.27,"endTime":620.76,"body":"That was the backdrop for your"},{"speaker":"Dominica Lumazar","startTime":620.76,"endTime":623.91,"body":"TEDx. We discussed the first"},{"speaker":"Dominica Lumazar","startTime":620.76,"endTime":623.91,"body":"step, but there's two others,"},{"speaker":"Dominica Lumazar","startTime":623.94,"endTime":627.21,"body":"right? There's there's two"},{"speaker":"Dominica Lumazar","startTime":623.94,"endTime":627.21,"body":"others to making this magic come"},{"speaker":"Dominica Lumazar","startTime":627.21,"endTime":629.16,"body":"together. So can you like can"},{"speaker":"Dominica Lumazar","startTime":627.21,"endTime":629.16,"body":"you talk to that a little bit"},{"speaker":"Dominica Lumazar","startTime":629.16,"endTime":629.43,"body":"more?"},{"speaker":"Matthew Confer","startTime":629.84,"endTime":631.85,"body":"Yeah. So step"},{"speaker":"Matthew Confer","startTime":629.84,"endTime":631.85,"body":"number two is what I call the"},{"speaker":"Matthew Confer","startTime":631.85,"endTime":635.6,"body":"embrace of pre mortem. And we're"},{"speaker":"Matthew Confer","startTime":631.85,"endTime":635.6,"body":"all pretty familiar with post"},{"speaker":"Matthew Confer","startTime":635.6,"endTime":638.42,"body":"mortems. They're pretty popular"},{"speaker":"Matthew Confer","startTime":635.6,"endTime":638.42,"body":"in life, they're definitely very"},{"speaker":"Matthew Confer","startTime":638.42,"endTime":642.5,"body":"popular in business, you wait"},{"speaker":"Matthew Confer","startTime":638.42,"endTime":642.5,"body":"until a project or an event is"},{"speaker":"Matthew Confer","startTime":642.5,"endTime":646.52,"body":"over. And then you go over with"},{"speaker":"Matthew Confer","startTime":642.5,"endTime":646.52,"body":"a fine tooth comb, everything"},{"speaker":"Matthew Confer","startTime":646.52,"endTime":649.31,"body":"that went right, everything that"},{"speaker":"Matthew Confer","startTime":646.52,"endTime":649.31,"body":"went wrong, and you do this"},{"speaker":"Matthew Confer","startTime":649.31,"endTime":652.85,"body":"elaborate post mortem, I think"},{"speaker":"Matthew Confer","startTime":649.31,"endTime":652.85,"body":"it's really powerful. And I've"},{"speaker":"Matthew Confer","startTime":652.85,"endTime":657.2,"body":"seen teams that do this, that"},{"speaker":"Matthew Confer","startTime":652.85,"endTime":657.2,"body":"embrace at the onset of pre"},{"speaker":"Matthew Confer","startTime":657.2,"endTime":660.65,"body":"mortem. And what I mean by that"},{"speaker":"Matthew Confer","startTime":657.2,"endTime":660.65,"body":"is, if you're thinking about"},{"speaker":"Matthew Confer","startTime":660.65,"endTime":663.23,"body":"making a decision, let's say"},{"speaker":"Matthew Confer","startTime":660.65,"endTime":663.23,"body":"you've challenged all the"},{"speaker":"Matthew Confer","startTime":663.23,"endTime":665.66,"body":"constraints, you've done all the"},{"speaker":"Matthew Confer","startTime":663.23,"endTime":665.66,"body":"brainstorming, and you've"},{"speaker":"Matthew Confer","startTime":665.66,"endTime":669.89,"body":"decided this is the path you"},{"speaker":"Matthew Confer","startTime":665.66,"endTime":669.89,"body":"want to go. Your next step,"},{"speaker":"Matthew Confer","startTime":669.89,"endTime":674.96,"body":"which most people omit is you"},{"speaker":"Matthew Confer","startTime":669.89,"endTime":674.96,"body":"have to do the mental exercise"},{"speaker":"Matthew Confer","startTime":674.99,"endTime":677.93,"body":"of assuming that what you're"},{"speaker":"Matthew Confer","startTime":674.99,"endTime":677.93,"body":"thinking is going to be an"},{"speaker":"Matthew Confer","startTime":677.99,"endTime":681.59,"body":"unmitigated failure, you have to"},{"speaker":"Matthew Confer","startTime":677.99,"endTime":681.59,"body":"assume that it is going to fail"},{"speaker":"Matthew Confer","startTime":681.59,"endTime":685.1,"body":"miserably. And then you have to"},{"speaker":"Matthew Confer","startTime":681.59,"endTime":685.1,"body":"tell me or talk to your team or"},{"speaker":"Matthew Confer","startTime":685.1,"endTime":689.06,"body":"strategize why that would have"},{"speaker":"Matthew Confer","startTime":685.1,"endTime":689.06,"body":"happened. And the reason it's"},{"speaker":"Matthew Confer","startTime":689.06,"endTime":693.05,"body":"powerful is I walk around the"},{"speaker":"Matthew Confer","startTime":689.06,"endTime":693.05,"body":"room if we're in person, or I"},{"speaker":"Matthew Confer","startTime":693.05,"endTime":696.05,"body":"move around to virtual breakout"},{"speaker":"Matthew Confer","startTime":693.05,"endTime":696.05,"body":"rooms, when we're giving one of"},{"speaker":"Matthew Confer","startTime":696.05,"endTime":699.56,"body":"our simulations in our virtual"},{"speaker":"Matthew Confer","startTime":696.05,"endTime":699.56,"body":"classroom, and teams can tell me"},{"speaker":"Matthew Confer","startTime":699.56,"endTime":704.15,"body":"17 ways that their strategy is"},{"speaker":"Matthew Confer","startTime":699.56,"endTime":704.15,"body":"going to be successful. And I"},{"speaker":"Matthew Confer","startTime":704.15,"endTime":707.39,"body":"have to press them for them to"},{"speaker":"Matthew Confer","startTime":704.15,"endTime":707.39,"body":"tell me the one or two ways that"},{"speaker":"Matthew Confer","startTime":707.39,"endTime":711.14,"body":"it will fail. And I think it's"},{"speaker":"Matthew Confer","startTime":707.39,"endTime":711.14,"body":"just a mental block that if"},{"speaker":"Matthew Confer","startTime":711.14,"endTime":714.8,"body":"we're strategizing with a team,"},{"speaker":"Matthew Confer","startTime":711.14,"endTime":714.8,"body":"we want to come up with all of"},{"speaker":"Matthew Confer","startTime":714.8,"endTime":718.04,"body":"the ways that we're going to be"},{"speaker":"Matthew Confer","startTime":714.8,"endTime":718.04,"body":"successful. If you want to be a"},{"speaker":"Matthew Confer","startTime":718.04,"endTime":721.46,"body":"successful decision maker, first"},{"speaker":"Matthew Confer","startTime":718.04,"endTime":721.46,"body":"force yourself to say, if I"},{"speaker":"Matthew Confer","startTime":721.46,"endTime":726.59,"body":"fail, here's the 5, 10, or even"},{"speaker":"Matthew Confer","startTime":721.46,"endTime":726.59,"body":"just one way, I'm going to fail,"},{"speaker":"Matthew Confer","startTime":726.71,"endTime":729.83,"body":"and it makes your final decision"},{"speaker":"Matthew Confer","startTime":726.71,"endTime":729.83,"body":"stronger. And that's why it was"},{"speaker":"Matthew Confer","startTime":729.83,"endTime":732.38,"body":"the second step in my decision"},{"speaker":"Matthew Confer","startTime":729.83,"endTime":732.38,"body":"making framework."},{"speaker":"Dominica Lumazar","startTime":732.78,"endTime":736.32,"body":"Wow, that's so"},{"speaker":"Dominica Lumazar","startTime":732.78,"endTime":736.32,"body":"powerful. And we make 1000s of"},{"speaker":"Dominica Lumazar","startTime":736.32,"endTime":740.1,"body":"decisions every single day in"},{"speaker":"Dominica Lumazar","startTime":736.32,"endTime":740.1,"body":"business and life. So when you"},{"speaker":"Dominica Lumazar","startTime":740.1,"endTime":742.89,"body":"really start to wrap your mind"},{"speaker":"Dominica Lumazar","startTime":740.1,"endTime":742.89,"body":"around this, like the big"},{"speaker":"Dominica Lumazar","startTime":742.89,"endTime":745.95,"body":"picture, thinking of this, it's"},{"speaker":"Dominica Lumazar","startTime":742.89,"endTime":745.95,"body":"just fascinating. Okay, so"},{"speaker":"Dominica Lumazar","startTime":745.95,"endTime":746.55,"body":"number three."},{"speaker":"Matthew Confer","startTime":746.76,"endTime":749.31,"body":"So number three"},{"speaker":"Matthew Confer","startTime":746.76,"endTime":749.31,"body":"is called check the basics. And"},{"speaker":"Matthew Confer","startTime":749.37,"endTime":752.91,"body":"as I've mentioned, I do feel"},{"speaker":"Matthew Confer","startTime":749.37,"endTime":752.91,"body":"very lucky that we get to work"},{"speaker":"Matthew Confer","startTime":752.91,"endTime":756.24,"body":"with some incredibly"},{"speaker":"Matthew Confer","startTime":752.91,"endTime":756.24,"body":"accomplished individuals."},{"speaker":"Matthew Confer","startTime":756.36,"endTime":760.38,"body":"Sometimes I'm flabbergasted"},{"speaker":"Matthew Confer","startTime":756.36,"endTime":760.38,"body":"though, that you can create the"},{"speaker":"Matthew Confer","startTime":760.53,"endTime":765.24,"body":"most elaborate ideas, you can"},{"speaker":"Matthew Confer","startTime":760.53,"endTime":765.24,"body":"put together models of all of"},{"speaker":"Matthew Confer","startTime":765.24,"endTime":768.9,"body":"the ways that things are gonna"},{"speaker":"Matthew Confer","startTime":765.24,"endTime":768.9,"body":"work you you do everything, and"},{"speaker":"Matthew Confer","startTime":768.9,"endTime":773.28,"body":"it's the dotting of eyes and the"},{"speaker":"Matthew Confer","startTime":768.9,"endTime":773.28,"body":"crossing of T's that that trips"},{"speaker":"Matthew Confer","startTime":773.28,"endTime":776.79,"body":"people up. So the third step was"},{"speaker":"Matthew Confer","startTime":773.28,"endTime":776.79,"body":"called check the basics, because"},{"speaker":"Matthew Confer","startTime":777.0,"endTime":779.94,"body":"what I've seen time and time"},{"speaker":"Matthew Confer","startTime":777.0,"endTime":779.94,"body":"again, and I think this"},{"speaker":"Matthew Confer","startTime":779.94,"endTime":783.87,"body":"resonates in business, and in"},{"speaker":"Matthew Confer","startTime":779.94,"endTime":783.87,"body":"real life, as decisions become"},{"speaker":"Matthew Confer","startTime":783.87,"endTime":789.24,"body":"more complex. It's sometimes the"},{"speaker":"Matthew Confer","startTime":783.87,"endTime":789.24,"body":"small details that trip you up,"},{"speaker":"Matthew Confer","startTime":789.3,"endTime":793.32,"body":"I told a story from the TEDx"},{"speaker":"Matthew Confer","startTime":789.3,"endTime":793.32,"body":"stage, about this massive"},{"speaker":"Matthew Confer","startTime":793.32,"endTime":796.92,"body":"project to study the climate of"},{"speaker":"Matthew Confer","startTime":793.32,"endTime":796.92,"body":"the planet Mars, and it was a"},{"speaker":"Matthew Confer","startTime":796.92,"endTime":802.26,"body":"huge NASA mission. And it ended"},{"speaker":"Matthew Confer","startTime":796.92,"endTime":802.26,"body":"up being an unmitigated failure."},{"speaker":"Matthew Confer","startTime":802.26,"endTime":805.89,"body":"And the reason was, because"},{"speaker":"Matthew Confer","startTime":802.26,"endTime":805.89,"body":"there were two teams working on"},{"speaker":"Matthew Confer","startTime":805.89,"endTime":809.91,"body":"the project, and one of the"},{"speaker":"Matthew Confer","startTime":805.89,"endTime":809.91,"body":"teams use the metric system, and"},{"speaker":"Matthew Confer","startTime":809.91,"endTime":813.81,"body":"the other team did all of their"},{"speaker":"Matthew Confer","startTime":809.91,"endTime":813.81,"body":"calculations in inches, feet and"},{"speaker":"Matthew Confer","startTime":813.81,"endTime":817.68,"body":"pounds. And what astounds me"},{"speaker":"Matthew Confer","startTime":813.81,"endTime":817.68,"body":"about this is you have"},{"speaker":"Matthew Confer","startTime":817.68,"endTime":822.27,"body":"legitimate rocket scientists who"},{"speaker":"Matthew Confer","startTime":817.68,"endTime":822.27,"body":"forgot to check that both teams"},{"speaker":"Matthew Confer","startTime":822.27,"endTime":825.09,"body":"were using the same unit of"},{"speaker":"Matthew Confer","startTime":822.27,"endTime":825.09,"body":"measurement. That's obviously a"},{"speaker":"Matthew Confer","startTime":825.09,"endTime":829.74,"body":"massive example. But I think"},{"speaker":"Matthew Confer","startTime":825.09,"endTime":829.74,"body":"it's actually emblematic of what"},{"speaker":"Matthew Confer","startTime":829.74,"endTime":833.31,"body":"happens in a lot of real world"},{"speaker":"Matthew Confer","startTime":829.74,"endTime":833.31,"body":"situations. As the decision gets"},{"speaker":"Matthew Confer","startTime":833.31,"endTime":837.18,"body":"more complex. The small details"},{"speaker":"Matthew Confer","startTime":833.31,"endTime":837.18,"body":"trip you up. So that's why it"},{"speaker":"Matthew Confer","startTime":837.18,"endTime":838.71,"body":"was the third and final step."},{"speaker":"Dominica Lumazar","startTime":838.92,"endTime":842.58,"body":"Yeah, but so"},{"speaker":"Dominica Lumazar","startTime":838.92,"endTime":842.58,"body":"important. mind boggling"},{"speaker":"Dominica Lumazar","startTime":842.58,"endTime":843.21,"body":"important."},{"speaker":"Rory Carruthers","startTime":843.75,"endTime":846.54,"body":"It's just so"},{"speaker":"Rory Carruthers","startTime":843.75,"endTime":846.54,"body":"crazy that I mean, you would"},{"speaker":"Rory Carruthers","startTime":846.54,"endTime":849.96,"body":"think like, you know, rocket"},{"speaker":"Rory Carruthers","startTime":846.54,"endTime":849.96,"body":"scientists would figure out some"},{"speaker":"Rory Carruthers","startTime":849.96,"endTime":853.62,"body":"of these simple things, but it"},{"speaker":"Rory Carruthers","startTime":849.96,"endTime":853.62,"body":"just proves that anyone can make"},{"speaker":"Rory Carruthers","startTime":853.62,"endTime":856.62,"body":"mistakes. We, you know, we've"},{"speaker":"Rory Carruthers","startTime":853.62,"endTime":856.62,"body":"talked about that before, you"},{"speaker":"Rory Carruthers","startTime":856.62,"endTime":859.83,"body":"know, you can, like, you're"},{"speaker":"Rory Carruthers","startTime":856.62,"endTime":859.83,"body":"gonna make mistakes. Now, that's"},{"speaker":"Rory Carruthers","startTime":859.89,"endTime":863.64,"body":"that lack can lead to"},{"speaker":"Rory Carruthers","startTime":859.89,"endTime":863.64,"body":"catastrophic mistakes. And in"},{"speaker":"Rory Carruthers","startTime":863.64,"endTime":866.22,"body":"the case of NASA, but in"},{"speaker":"Rory Carruthers","startTime":863.64,"endTime":866.22,"body":"business, you're also going to"},{"speaker":"Rory Carruthers","startTime":866.22,"endTime":868.86,"body":"make mistakes. And it's how you"},{"speaker":"Rory Carruthers","startTime":866.22,"endTime":868.86,"body":"deal with those mistakes, how"},{"speaker":"Rory Carruthers","startTime":868.86,"endTime":871.71,"body":"you handle those mistakes and"},{"speaker":"Rory Carruthers","startTime":868.86,"endTime":871.71,"body":"how you improve upon it. That"},{"speaker":"Rory Carruthers","startTime":871.71,"endTime":873.45,"body":"makes a big difference. Yeah,"},{"speaker":"Matthew Confer","startTime":873.51,"endTime":875.67,"body":"yeah, I couldn't"},{"speaker":"Matthew Confer","startTime":873.51,"endTime":875.67,"body":"agree more. I think it's scary"},{"speaker":"Matthew Confer","startTime":875.67,"endTime":879.06,"body":"to make decision sometimes,"},{"speaker":"Matthew Confer","startTime":875.67,"endTime":879.06,"body":"especially if you're a leader,"},{"speaker":"Matthew Confer","startTime":879.06,"endTime":882.09,"body":"and you know that you're going"},{"speaker":"Matthew Confer","startTime":879.06,"endTime":882.09,"body":"to be the one that will be"},{"speaker":"Matthew Confer","startTime":882.09,"endTime":886.08,"body":"judged by the final outcome. So"},{"speaker":"Matthew Confer","startTime":882.09,"endTime":886.08,"body":"one of the things that kind of"},{"speaker":"Matthew Confer","startTime":886.08,"endTime":889.08,"body":"makes me a little bit of a of a"},{"speaker":"Matthew Confer","startTime":886.08,"endTime":889.08,"body":"geek for decision making"},{"speaker":"Matthew Confer","startTime":889.08,"endTime":892.5,"body":"frameworks and creating my own"},{"speaker":"Matthew Confer","startTime":889.08,"endTime":892.5,"body":"is because I think it's powerful"},{"speaker":"Matthew Confer","startTime":892.5,"endTime":895.8,"body":"to have something to fall back"},{"speaker":"Matthew Confer","startTime":892.5,"endTime":895.8,"body":"on. Because when things get"},{"speaker":"Matthew Confer","startTime":895.8,"endTime":899.85,"body":"stressful and you feel like all"},{"speaker":"Matthew Confer","startTime":895.8,"endTime":899.85,"body":"eyes are on you or all eyes are"},{"speaker":"Matthew Confer","startTime":899.85,"endTime":903.81,"body":"on Your team, it's really great"},{"speaker":"Matthew Confer","startTime":899.85,"endTime":903.81,"body":"to have something to say I put"},{"speaker":"Matthew Confer","startTime":903.81,"endTime":907.86,"body":"it through the wringer. I went"},{"speaker":"Matthew Confer","startTime":903.81,"endTime":907.86,"body":"through this, this is why I'm"},{"speaker":"Matthew Confer","startTime":907.86,"endTime":910.77,"body":"going in this direction. I've"},{"speaker":"Matthew Confer","startTime":907.86,"endTime":910.77,"body":"stressed tested it. And I feel"},{"speaker":"Matthew Confer","startTime":910.77,"endTime":915.06,"body":"more confident because I did"},{"speaker":"Matthew Confer","startTime":910.77,"endTime":915.06,"body":"this extra due diligence."},{"speaker":"Dominica Lumazar","startTime":915.0,"endTime":918.09,"body":"Yeah, you"},{"speaker":"Dominica Lumazar","startTime":915.0,"endTime":918.09,"body":"gained the data, so to speak,"},{"speaker":"Dominica Lumazar","startTime":918.09,"endTime":920.55,"body":"right? You don't have that"},{"speaker":"Dominica Lumazar","startTime":918.09,"endTime":920.55,"body":"knowledge behind you. Yeah,"},{"speaker":"Dominica Lumazar","startTime":920.58,"endTime":922.98,"body":"yeah. Yeah. I love this. This is"},{"speaker":"Dominica Lumazar","startTime":920.58,"endTime":922.98,"body":"amazing."},{"speaker":"Rory Carruthers","startTime":923.88,"endTime":926.85,"body":"Since COVID,"},{"speaker":"Rory Carruthers","startTime":923.88,"endTime":926.85,"body":"you know, what are the largest"},{"speaker":"Rory Carruthers","startTime":926.85,"endTime":929.61,"body":"shifts you've seen in leadership"},{"speaker":"Rory Carruthers","startTime":926.85,"endTime":929.61,"body":"development?"},{"speaker":"Matthew Confer","startTime":930.12,"endTime":931.86,"body":"It's a really"},{"speaker":"Matthew Confer","startTime":930.12,"endTime":931.86,"body":"great question. And it's"},{"speaker":"Matthew Confer","startTime":931.86,"endTime":933.6,"body":"probably been the most"},{"speaker":"Matthew Confer","startTime":931.86,"endTime":933.6,"body":"fascinating thing that's"},{"speaker":"Matthew Confer","startTime":933.6,"endTime":936.93,"body":"happened to our business in the"},{"speaker":"Matthew Confer","startTime":933.6,"endTime":936.93,"body":"three years that I've been here,"},{"speaker":"Matthew Confer","startTime":936.93,"endTime":940.86,"body":"which I don't think we're an"},{"speaker":"Matthew Confer","startTime":936.93,"endTime":940.86,"body":"anomaly there before COVID, only"},{"speaker":"Matthew Confer","startTime":940.86,"endTime":945.36,"body":"about 30% of the work that we"},{"speaker":"Matthew Confer","startTime":940.86,"endTime":945.36,"body":"did was fully virtual. And more"},{"speaker":"Matthew Confer","startTime":945.36,"endTime":949.08,"body":"often than not, it was because"},{"speaker":"Matthew Confer","startTime":945.36,"endTime":949.08,"body":"people either didn't have the"},{"speaker":"Matthew Confer","startTime":949.08,"endTime":954.3,"body":"budget to fly people together."},{"speaker":"Matthew Confer","startTime":949.08,"endTime":954.3,"body":"Or they were looking for a one"},{"speaker":"Matthew Confer","startTime":954.3,"endTime":958.47,"body":"off solution where maybe it was"},{"speaker":"Matthew Confer","startTime":954.3,"endTime":958.47,"body":"a global training, but they"},{"speaker":"Matthew Confer","startTime":958.47,"endTime":961.59,"body":"weren't gonna have everybody"},{"speaker":"Matthew Confer","startTime":958.47,"endTime":961.59,"body":"together. And so virtual was"},{"speaker":"Matthew Confer","startTime":961.59,"endTime":964.92,"body":"their default. We're very"},{"speaker":"Matthew Confer","startTime":961.59,"endTime":964.92,"body":"thankful that for the past four"},{"speaker":"Matthew Confer","startTime":964.92,"endTime":968.16,"body":"years, we've been working on our"},{"speaker":"Matthew Confer","startTime":964.92,"endTime":968.16,"body":"virtual offerings and ended up"},{"speaker":"Matthew Confer","startTime":968.16,"endTime":972.06,"body":"paying big dividends. This year,"},{"speaker":"Matthew Confer","startTime":968.16,"endTime":972.06,"body":"to me, the most fascinating"},{"speaker":"Matthew Confer","startTime":972.06,"endTime":974.43,"body":"conversation that we're having"},{"speaker":"Matthew Confer","startTime":972.06,"endTime":974.43,"body":"strategically at our"},{"speaker":"Matthew Confer","startTime":974.43,"endTime":979.32,"body":"organization is what does the"},{"speaker":"Matthew Confer","startTime":974.43,"endTime":979.32,"body":"post pandemic world whenever we"},{"speaker":"Matthew Confer","startTime":979.32,"endTime":983.91,"body":"get there, look like people are"},{"speaker":"Matthew Confer","startTime":979.32,"endTime":983.91,"body":"loving the virtual option more,"},{"speaker":"Matthew Confer","startTime":983.91,"endTime":987.12,"body":"though, because they're, they're"},{"speaker":"Matthew Confer","startTime":983.91,"endTime":987.12,"body":"forced into it. And they still"},{"speaker":"Matthew Confer","startTime":987.12,"endTime":989.94,"body":"want the networking, they want"},{"speaker":"Matthew Confer","startTime":987.12,"endTime":989.94,"body":"the connection, they want the"},{"speaker":"Matthew Confer","startTime":989.94,"endTime":992.79,"body":"immersive experience. So we're"},{"speaker":"Matthew Confer","startTime":989.94,"endTime":992.79,"body":"benefiting from that a little"},{"speaker":"Matthew Confer","startTime":992.79,"endTime":996.87,"body":"bit. In a post pandemic world?"},{"speaker":"Matthew Confer","startTime":992.79,"endTime":996.87,"body":"Are people going to want to get"},{"speaker":"Matthew Confer","startTime":996.87,"endTime":1000.92,"body":"back at the hotel resort or the"},{"speaker":"Matthew Confer","startTime":996.87,"endTime":1000.92,"body":"corporate boardroom? And do"},{"speaker":"Matthew Confer","startTime":1000.92,"endTime":1004.76,"body":"their training? Or are people"},{"speaker":"Matthew Confer","startTime":1000.92,"endTime":1004.76,"body":"going to say, you know, working"},{"speaker":"Matthew Confer","startTime":1004.76,"endTime":1007.01,"body":"from home actually worked a lot"},{"speaker":"Matthew Confer","startTime":1004.76,"endTime":1007.01,"body":"better? And we're going to"},{"speaker":"Matthew Confer","startTime":1007.01,"endTime":1008.69,"body":"continue to train that way as"},{"speaker":"Matthew Confer","startTime":1007.01,"endTime":1008.69,"body":"well."},{"speaker":"Dominica Lumazar","startTime":1009.14,"endTime":1011.84,"body":"Yeah, like"},{"speaker":"Dominica Lumazar","startTime":1009.14,"endTime":1011.84,"body":"more cost effective to I would"},{"speaker":"Dominica Lumazar","startTime":1011.84,"endTime":1016.01,"body":"imagine, for many, many"},{"speaker":"Dominica Lumazar","startTime":1011.84,"endTime":1016.01,"body":"corporations. Yeah. It's, it's"},{"speaker":"Dominica Lumazar","startTime":1016.01,"endTime":1018.2,"body":"gonna be interesting, just, I"},{"speaker":"Dominica Lumazar","startTime":1016.01,"endTime":1018.2,"body":"mean, who knows when that's"},{"speaker":"Dominica Lumazar","startTime":1018.2,"endTime":1022.22,"body":"gonna happen, right? Six months,"},{"speaker":"Dominica Lumazar","startTime":1018.2,"endTime":1022.22,"body":"six years, like, we just don't"},{"speaker":"Dominica Lumazar","startTime":1022.22,"endTime":1025.79,"body":"know, hopefully, not six years,"},{"speaker":"Dominica Lumazar","startTime":1022.22,"endTime":1025.79,"body":"we just don't know, I have found"},{"speaker":"Dominica Lumazar","startTime":1025.79,"endTime":1028.88,"body":"that from my own company, as"},{"speaker":"Dominica Lumazar","startTime":1025.79,"endTime":1028.88,"body":"well. I do most of my work"},{"speaker":"Dominica Lumazar","startTime":1028.88,"endTime":1032.87,"body":"virtually. And so not a whole"},{"speaker":"Dominica Lumazar","startTime":1028.88,"endTime":1032.87,"body":"lot of shifted for me. But for"},{"speaker":"Dominica Lumazar","startTime":1032.87,"endTime":1038.93,"body":"those who want to implement some"},{"speaker":"Dominica Lumazar","startTime":1032.87,"endTime":1038.93,"body":"of these very critical and"},{"speaker":"Dominica Lumazar","startTime":1038.93,"endTime":1042.14,"body":"important decision making"},{"speaker":"Dominica Lumazar","startTime":1038.93,"endTime":1042.14,"body":"leadership development factors"},{"speaker":"Dominica Lumazar","startTime":1042.14,"endTime":1045.98,"body":"into their own businesses right"},{"speaker":"Dominica Lumazar","startTime":1042.14,"endTime":1045.98,"body":"now, what would you say is like"},{"speaker":"Dominica Lumazar","startTime":1046.07,"endTime":1050.99,"body":"the top three things, that small"},{"speaker":"Dominica Lumazar","startTime":1046.07,"endTime":1050.99,"body":"business owner, even even big"},{"speaker":"Dominica Lumazar","startTime":1050.99,"endTime":1054.02,"body":"corporate, you know, business"},{"speaker":"Dominica Lumazar","startTime":1050.99,"endTime":1054.02,"body":"owner right now should focus on"},{"speaker":"Dominica Lumazar","startTime":1054.02,"endTime":1055.61,"body":"right now, because of COVID?"},{"speaker":"Dominica Lumazar","startTime":1054.02,"endTime":1055.61,"body":"Well,"},{"speaker":"Matthew Confer","startTime":1055.51,"endTime":1059.47,"body":"I think number"},{"speaker":"Matthew Confer","startTime":1055.51,"endTime":1059.47,"body":"one is putting your decisions or"},{"speaker":"Matthew Confer","startTime":1059.47,"endTime":1062.95,"body":"putting your strategic plans"},{"speaker":"Matthew Confer","startTime":1059.47,"endTime":1062.95,"body":"through a stress test, I think"},{"speaker":"Matthew Confer","startTime":1062.95,"endTime":1065.65,"body":"is a really powerful thing to"},{"speaker":"Matthew Confer","startTime":1062.95,"endTime":1065.65,"body":"do, you can use the framework"},{"speaker":"Matthew Confer","startTime":1065.65,"endTime":1069.67,"body":"that we laid out on the show, I"},{"speaker":"Matthew Confer","startTime":1065.65,"endTime":1069.67,"body":"can walk through another quicker"},{"speaker":"Matthew Confer","startTime":1069.67,"endTime":1073.36,"body":"one that I really like. And I'll"},{"speaker":"Matthew Confer","startTime":1069.67,"endTime":1073.36,"body":"do that in a second. The second"},{"speaker":"Matthew Confer","startTime":1073.36,"endTime":1077.11,"body":"thing that I think is really"},{"speaker":"Matthew Confer","startTime":1073.36,"endTime":1077.11,"body":"powerful is sharing with your"},{"speaker":"Matthew Confer","startTime":1077.11,"endTime":1081.37,"body":"employees, why you're doing what"},{"speaker":"Matthew Confer","startTime":1077.11,"endTime":1081.37,"body":"you're doing. So I think many"},{"speaker":"Matthew Confer","startTime":1081.37,"endTime":1085.3,"body":"times we default to saying at a"},{"speaker":"Matthew Confer","startTime":1081.37,"endTime":1085.3,"body":"company all hands meeting, okay,"},{"speaker":"Matthew Confer","startTime":1085.3,"endTime":1089.53,"body":"here's our strategic priorities"},{"speaker":"Matthew Confer","startTime":1085.3,"endTime":1089.53,"body":"coming up. What I think is the"},{"speaker":"Matthew Confer","startTime":1089.53,"endTime":1093.88,"body":"next level that most leaders"},{"speaker":"Matthew Confer","startTime":1089.53,"endTime":1093.88,"body":"maybe omit doing, is saying, and"},{"speaker":"Matthew Confer","startTime":1093.88,"endTime":1096.7,"body":"here's how I came to that"},{"speaker":"Matthew Confer","startTime":1093.88,"endTime":1096.7,"body":"decision. And here's maybe some"},{"speaker":"Matthew Confer","startTime":1096.7,"endTime":1099.97,"body":"of the things that we thought"},{"speaker":"Matthew Confer","startTime":1096.7,"endTime":1099.97,"body":"about. And the reason we're not"},{"speaker":"Matthew Confer","startTime":1099.97,"endTime":1103.42,"body":"doing that. And what I like"},{"speaker":"Matthew Confer","startTime":1099.97,"endTime":1103.42,"body":"about that is, I think it gives"},{"speaker":"Matthew Confer","startTime":1103.42,"endTime":1106.93,"body":"you a little bit of a cover as a"},{"speaker":"Matthew Confer","startTime":1103.42,"endTime":1106.93,"body":"leader, because your people"},{"speaker":"Matthew Confer","startTime":1106.93,"endTime":1110.59,"body":"become more confident that the"},{"speaker":"Matthew Confer","startTime":1106.93,"endTime":1110.59,"body":"things that are running through"},{"speaker":"Matthew Confer","startTime":1110.59,"endTime":1114.76,"body":"their head, the I wonder if they"},{"speaker":"Matthew Confer","startTime":1110.59,"endTime":1114.76,"body":"did this, you've now gotten out"},{"speaker":"Matthew Confer","startTime":1114.76,"endTime":1118.06,"body":"in front of and said not only"},{"speaker":"Matthew Confer","startTime":1114.76,"endTime":1118.06,"body":"did we do this, here was the"},{"speaker":"Matthew Confer","startTime":1118.06,"endTime":1122.08,"body":"result of it. So I think stress"},{"speaker":"Matthew Confer","startTime":1118.06,"endTime":1122.08,"body":"testing it by yourself or with"},{"speaker":"Matthew Confer","startTime":1122.08,"endTime":1126.13,"body":"your leadership team, then"},{"speaker":"Matthew Confer","startTime":1122.08,"endTime":1126.13,"body":"sharing with your team, what you"},{"speaker":"Matthew Confer","startTime":1126.13,"endTime":1129.58,"body":"did and why you came to the"},{"speaker":"Matthew Confer","startTime":1126.13,"endTime":1129.58,"body":"decision you came to. And then"},{"speaker":"Matthew Confer","startTime":1129.58,"endTime":1133.51,"body":"as a third thing, keeping people"},{"speaker":"Matthew Confer","startTime":1129.58,"endTime":1133.51,"body":"updated on somewhat of a regular"},{"speaker":"Matthew Confer","startTime":1133.51,"endTime":1137.26,"body":"cadence. So what we found as an"},{"speaker":"Matthew Confer","startTime":1133.51,"endTime":1137.26,"body":"organization is in the world of"},{"speaker":"Matthew Confer","startTime":1137.26,"endTime":1140.05,"body":"COVID, where we're all working"},{"speaker":"Matthew Confer","startTime":1137.26,"endTime":1140.05,"body":"much more remotely than we did"},{"speaker":"Matthew Confer","startTime":1140.05,"endTime":1144.52,"body":"previously, we're meeting for"},{"speaker":"Matthew Confer","startTime":1140.05,"endTime":1144.52,"body":"shorter bursts more frequently,"},{"speaker":"Matthew Confer","startTime":1144.55,"endTime":1148.09,"body":"whereas previously, when we were"},{"speaker":"Matthew Confer","startTime":1144.55,"endTime":1148.09,"body":"mostly in the office, we had"},{"speaker":"Matthew Confer","startTime":1148.09,"endTime":1150.91,"body":"some people remote, but mostly"},{"speaker":"Matthew Confer","startTime":1148.09,"endTime":1150.91,"body":"in the office, we were meeting"},{"speaker":"Matthew Confer","startTime":1150.91,"endTime":1154.78,"body":"for longer stretches on a bi"},{"speaker":"Matthew Confer","startTime":1150.91,"endTime":1154.78,"body":"weekly or monthly basis. Now"},{"speaker":"Matthew Confer","startTime":1154.78,"endTime":1158.26,"body":"we're meeting quicker, like 15"},{"speaker":"Matthew Confer","startTime":1154.78,"endTime":1158.26,"body":"to 20 minutes, but we're doing"},{"speaker":"Matthew Confer","startTime":1158.26,"endTime":1163.66,"body":"it 2, 3, 4 times a week. So have"},{"speaker":"Matthew Confer","startTime":1158.26,"endTime":1163.66,"body":"the plan. tell people what you"},{"speaker":"Matthew Confer","startTime":1163.66,"endTime":1166.99,"body":"came to and why you came to it"},{"speaker":"Matthew Confer","startTime":1163.66,"endTime":1166.99,"body":"and then update them regularly"},{"speaker":"Matthew Confer","startTime":1166.99,"endTime":1168.16,"body":"on how it's going."},{"speaker":"Dominica Lumazar","startTime":1168.91,"endTime":1171.49,"body":"Have you felt"},{"speaker":"Dominica Lumazar","startTime":1168.91,"endTime":1171.49,"body":"that by doing those short bursts"},{"speaker":"Dominica Lumazar","startTime":1171.49,"endTime":1174.37,"body":"and being together like"},{"speaker":"Dominica Lumazar","startTime":1171.49,"endTime":1174.37,"body":"frequently, but not for longer"},{"speaker":"Dominica Lumazar","startTime":1174.37,"endTime":1177.04,"body":"periods of time? Have you found"},{"speaker":"Dominica Lumazar","startTime":1174.37,"endTime":1177.04,"body":"that to be more effective with"},{"speaker":"Dominica Lumazar","startTime":1177.04,"endTime":1177.52,"body":"your team?"},{"speaker":"Matthew Confer","startTime":1178.11,"endTime":1180.72,"body":"Yeah, one of the"},{"speaker":"Matthew Confer","startTime":1178.11,"endTime":1180.72,"body":"decision making frameworks that"},{"speaker":"Matthew Confer","startTime":1180.72,"endTime":1183.42,"body":"I love that I referenced in that"},{"speaker":"Matthew Confer","startTime":1180.72,"endTime":1183.42,"body":"last answer and then I think I"},{"speaker":"Matthew Confer","startTime":1183.42,"endTime":1186.9,"body":"omitted actually sharing it was"},{"speaker":"Matthew Confer","startTime":1183.42,"endTime":1186.9,"body":"was what Amazon does. And what"},{"speaker":"Matthew Confer","startTime":1186.9,"endTime":1190.74,"body":"Amazon does is they call it"},{"speaker":"Matthew Confer","startTime":1186.9,"endTime":1190.74,"body":"their press release method. And"},{"speaker":"Matthew Confer","startTime":1190.74,"endTime":1194.34,"body":"it's basically working"},{"speaker":"Matthew Confer","startTime":1190.74,"endTime":1194.34,"body":"backwards. So if you want to get"},{"speaker":"Matthew Confer","startTime":1194.34,"endTime":1198.06,"body":"something approved at Amazon,"},{"speaker":"Matthew Confer","startTime":1194.34,"endTime":1198.06,"body":"you have to come with what would"},{"speaker":"Matthew Confer","startTime":1198.06,"endTime":1201.84,"body":"be the finished press release of"},{"speaker":"Matthew Confer","startTime":1198.06,"endTime":1201.84,"body":"this product or have this"},{"speaker":"Matthew Confer","startTime":1201.84,"endTime":1205.62,"body":"feature, you have to think about"},{"speaker":"Matthew Confer","startTime":1201.84,"endTime":1205.62,"body":"what the client would say or"},{"speaker":"Matthew Confer","startTime":1205.62,"endTime":1208.95,"body":"what the technology press would"},{"speaker":"Matthew Confer","startTime":1205.62,"endTime":1208.95,"body":"write about it. So you have to"},{"speaker":"Matthew Confer","startTime":1208.95,"endTime":1212.4,"body":"come with the finished product."},{"speaker":"Matthew Confer","startTime":1208.95,"endTime":1212.4,"body":"And then the team has to decide"},{"speaker":"Matthew Confer","startTime":1212.4,"endTime":1216.09,"body":"if it's the path they want to go"},{"speaker":"Matthew Confer","startTime":1212.4,"endTime":1216.09,"body":"on. So sometimes as a team, what"},{"speaker":"Matthew Confer","startTime":1216.09,"endTime":1219.66,"body":"I try to do is I try to say,"},{"speaker":"Matthew Confer","startTime":1216.09,"endTime":1219.66,"body":"here's the idealized state that"},{"speaker":"Matthew Confer","startTime":1219.66,"endTime":1224.25,"body":"I'm trying to get us to, here's"},{"speaker":"Matthew Confer","startTime":1219.66,"endTime":1224.25,"body":"what I considered, here's what"},{"speaker":"Matthew Confer","startTime":1224.28,"endTime":1228.24,"body":"we decided not to do, and the"},{"speaker":"Matthew Confer","startTime":1224.28,"endTime":1228.24,"body":"reasons why. And then every two"},{"speaker":"Matthew Confer","startTime":1228.24,"endTime":1231.45,"body":"to three weeks, if we do this,"},{"speaker":"Matthew Confer","startTime":1228.24,"endTime":1231.45,"body":"or every two to three days, if"},{"speaker":"Matthew Confer","startTime":1231.45,"endTime":1234.33,"body":"it's a short sprint project, I'm"},{"speaker":"Matthew Confer","startTime":1231.45,"endTime":1234.33,"body":"going to try to give you an"},{"speaker":"Matthew Confer","startTime":1234.33,"endTime":1238.11,"body":"update on how we've gotten to"},{"speaker":"Matthew Confer","startTime":1234.33,"endTime":1238.11,"body":"where we are, where we're going"},{"speaker":"Matthew Confer","startTime":1238.11,"endTime":1241.38,"body":"and where we're hoping to"},{"speaker":"Matthew Confer","startTime":1238.11,"endTime":1241.38,"body":"accomplish next."},{"speaker":"Rory Carruthers","startTime":1241.47,"endTime":1244.14,"body":"The reason why"},{"speaker":"Rory Carruthers","startTime":1241.47,"endTime":1244.14,"body":"like, I think that's a really"},{"speaker":"Rory Carruthers","startTime":1244.14,"endTime":1248.01,"body":"important aspect of that. What"},{"speaker":"Rory Carruthers","startTime":1244.14,"endTime":1248.01,"body":"have you found, like when you're"},{"speaker":"Rory Carruthers","startTime":1248.01,"endTime":1250.68,"body":"looking at that with some of"},{"speaker":"Rory Carruthers","startTime":1248.01,"endTime":1250.68,"body":"your clients, the things that"},{"speaker":"Rory Carruthers","startTime":1250.68,"endTime":1251.67,"body":"they're coming up with?"},{"speaker":"Matthew Confer","startTime":1252.86,"endTime":1256.55,"body":"I think the"},{"speaker":"Matthew Confer","startTime":1252.86,"endTime":1256.55,"body":"biggest reason why usually is a"},{"speaker":"Matthew Confer","startTime":1256.55,"endTime":1260.87,"body":"question of why not another"},{"speaker":"Matthew Confer","startTime":1256.55,"endTime":1260.87,"body":"direction. And so part of what I"},{"speaker":"Matthew Confer","startTime":1260.87,"endTime":1263.93,"body":"like about the embrace of pre"},{"speaker":"Matthew Confer","startTime":1260.87,"endTime":1263.93,"body":"mortem, step two, go back to"},{"speaker":"Matthew Confer","startTime":1263.96,"endTime":1267.74,"body":"step two, is if you force"},{"speaker":"Matthew Confer","startTime":1263.96,"endTime":1267.74,"body":"yourself to think about why"},{"speaker":"Matthew Confer","startTime":1267.74,"endTime":1271.91,"body":"things would fail, I think a lot"},{"speaker":"Matthew Confer","startTime":1267.74,"endTime":1271.91,"body":"of the times you answer a lot of"},{"speaker":"Matthew Confer","startTime":1271.91,"endTime":1275.69,"body":"the why we should go down this"},{"speaker":"Matthew Confer","startTime":1271.91,"endTime":1275.69,"body":"direction. So if you wrack your"},{"speaker":"Matthew Confer","startTime":1275.69,"endTime":1279.35,"body":"brain and figure out the three"},{"speaker":"Matthew Confer","startTime":1275.69,"endTime":1279.35,"body":"reasons that you think this"},{"speaker":"Matthew Confer","startTime":1279.35,"endTime":1284.21,"body":"decision could fail, but you can"},{"speaker":"Matthew Confer","startTime":1279.35,"endTime":1284.21,"body":"then give an answer of why"},{"speaker":"Matthew Confer","startTime":1284.21,"endTime":1287.54,"body":"you're going to mitigate it or"},{"speaker":"Matthew Confer","startTime":1284.21,"endTime":1287.54,"body":"more importantly, how you're"},{"speaker":"Matthew Confer","startTime":1287.54,"endTime":1291.38,"body":"going to mitigate one of those"},{"speaker":"Matthew Confer","startTime":1287.54,"endTime":1291.38,"body":"three things coming to fruition,"},{"speaker":"Matthew Confer","startTime":1291.68,"endTime":1296.15,"body":"I think you do a really good job"},{"speaker":"Matthew Confer","startTime":1291.68,"endTime":1296.15,"body":"of getting in front of the"},{"speaker":"Matthew Confer","startTime":1296.15,"endTime":1299.09,"body":"perceived pushback that you"},{"speaker":"Matthew Confer","startTime":1296.15,"endTime":1299.09,"body":"might get from the rest of your"},{"speaker":"Matthew Confer","startTime":1299.09,"endTime":1302.21,"body":"leadership team, or from the"},{"speaker":"Matthew Confer","startTime":1299.09,"endTime":1302.21,"body":"staff that might need to"},{"speaker":"Matthew Confer","startTime":1302.21,"endTime":1306.38,"body":"implement this. So if you can"},{"speaker":"Matthew Confer","startTime":1302.21,"endTime":1306.38,"body":"anticipate the why and a lot of"},{"speaker":"Matthew Confer","startTime":1306.38,"endTime":1310.58,"body":"that comes from the pre mortem,"},{"speaker":"Matthew Confer","startTime":1306.38,"endTime":1310.58,"body":"a lot of the Why's result from I"},{"speaker":"Matthew Confer","startTime":1310.58,"endTime":1313.28,"body":"think this isn't the right"},{"speaker":"Matthew Confer","startTime":1310.58,"endTime":1313.28,"body":"decision, because this could go"},{"speaker":"Matthew Confer","startTime":1313.28,"endTime":1319.55,"body":"down XYZ path. Well, here is ABC"},{"speaker":"Matthew Confer","startTime":1313.28,"endTime":1319.55,"body":"reason why or how we're going to"},{"speaker":"Matthew Confer","startTime":1319.55,"endTime":1322.52,"body":"get in front of that. I think"},{"speaker":"Matthew Confer","startTime":1319.55,"endTime":1322.52,"body":"that's a powerful way to lead"},{"speaker":"Matthew Confer","startTime":1322.61,"endTime":1324.83,"body":"and get in front of those that"},{"speaker":"Matthew Confer","startTime":1322.61,"endTime":1324.83,"body":"push back."},{"speaker":"Rory Carruthers","startTime":1325.19,"endTime":1328.16,"body":"What do you say"},{"speaker":"Rory Carruthers","startTime":1325.19,"endTime":1328.16,"body":"to people who, you know, they"},{"speaker":"Rory Carruthers","startTime":1328.16,"endTime":1330.02,"body":"say, oh, you're just being"},{"speaker":"Rory Carruthers","startTime":1328.16,"endTime":1330.02,"body":"negative."},{"speaker":"Matthew Confer","startTime":1330.81,"endTime":1334.8,"body":"Hmm, I like"},{"speaker":"Matthew Confer","startTime":1330.81,"endTime":1334.8,"body":"that. I actually, I don't mind"},{"speaker":"Matthew Confer","startTime":1334.86,"endTime":1339.36,"body":"being negative, because I think"},{"speaker":"Matthew Confer","startTime":1334.86,"endTime":1339.36,"body":"that part of being negative is"},{"speaker":"Matthew Confer","startTime":1339.36,"endTime":1343.47,"body":"saying that you should have"},{"speaker":"Matthew Confer","startTime":1339.36,"endTime":1343.47,"body":"confidence in the positivity"},{"speaker":"Matthew Confer","startTime":1343.47,"endTime":1347.73,"body":"that I'm showing when we get to"},{"speaker":"Matthew Confer","startTime":1343.47,"endTime":1347.73,"body":"the final decision, because I"},{"speaker":"Matthew Confer","startTime":1347.73,"endTime":1352.08,"body":"was negative and tried to rip"},{"speaker":"Matthew Confer","startTime":1347.73,"endTime":1352.08,"body":"holes in this grandiose plan"},{"speaker":"Matthew Confer","startTime":1352.08,"endTime":1355.77,"body":"that I think is going to save"},{"speaker":"Matthew Confer","startTime":1352.08,"endTime":1355.77,"body":"our q3 or I think is going to"},{"speaker":"Matthew Confer","startTime":1355.77,"endTime":1359.94,"body":"put us in the position for the"},{"speaker":"Matthew Confer","startTime":1355.77,"endTime":1359.94,"body":"most incredible 2021 that you"},{"speaker":"Matthew Confer","startTime":1359.94,"endTime":1363.63,"body":"have ever seen. And you will be"},{"speaker":"Matthew Confer","startTime":1359.94,"endTime":1363.63,"body":"blown away. Well, a lot of that"},{"speaker":"Matthew Confer","startTime":1363.63,"endTime":1367.83,"body":"sometimes just feels like rah"},{"speaker":"Matthew Confer","startTime":1363.63,"endTime":1367.83,"body":"rah pep talk lip service. But if"},{"speaker":"Matthew Confer","startTime":1367.83,"endTime":1370.77,"body":"you're a little bit negative,"},{"speaker":"Matthew Confer","startTime":1367.83,"endTime":1370.77,"body":"and you try to punch holes in"},{"speaker":"Matthew Confer","startTime":1370.77,"endTime":1376.74,"body":"it, I think you get a little bit"},{"speaker":"Matthew Confer","startTime":1370.77,"endTime":1376.74,"body":"more of the, the leeway to be"},{"speaker":"Matthew Confer","startTime":1376.74,"endTime":1379.65,"body":"that that rah rah cheerleader"},{"speaker":"Matthew Confer","startTime":1376.74,"endTime":1379.65,"body":"champion. And that is I think"},{"speaker":"Matthew Confer","startTime":1379.65,"endTime":1382.95,"body":"what a lot of people want, they"},{"speaker":"Matthew Confer","startTime":1379.65,"endTime":1382.95,"body":"want you to be positive about"},{"speaker":"Matthew Confer","startTime":1382.95,"endTime":1386.07,"body":"the decision that you're going"},{"speaker":"Matthew Confer","startTime":1382.95,"endTime":1386.07,"body":"to embark on. But the negativity"},{"speaker":"Matthew Confer","startTime":1386.07,"endTime":1389.46,"body":"gives you a little bit of that,"},{"speaker":"Matthew Confer","startTime":1386.07,"endTime":1389.46,"body":"that credit that you've at least"},{"speaker":"Matthew Confer","startTime":1389.46,"endTime":1391.74,"body":"thought that everything that"},{"speaker":"Matthew Confer","startTime":1389.46,"endTime":1391.74,"body":"you're thinking isn't the"},{"speaker":"Matthew Confer","startTime":1391.74,"endTime":1394.02,"body":"greatest thing since sliced"},{"speaker":"Matthew Confer","startTime":1391.74,"endTime":1394.02,"body":"bread."},{"speaker":"Rory Carruthers","startTime":1394.41,"endTime":1395.4,"body":"Okay, yeah."},{"speaker":"Dominica Lumazar","startTime":1395.97,"endTime":1400.68,"body":"That's a great"},{"speaker":"Dominica Lumazar","startTime":1395.97,"endTime":1400.68,"body":"answer. Yeah, negative. Yeah,"},{"speaker":"Dominica Lumazar","startTime":1400.68,"endTime":1403.5,"body":"it's not necessarily a bad"},{"speaker":"Dominica Lumazar","startTime":1400.68,"endTime":1403.5,"body":"thing. It's an important piece"},{"speaker":"Dominica Lumazar","startTime":1403.5,"endTime":1405.48,"body":"of leadership, actually, just"},{"speaker":"Dominica Lumazar","startTime":1403.5,"endTime":1405.48,"body":"like you said, yeah,"},{"speaker":"Rory Carruthers","startTime":1405.51,"endTime":1407.91,"body":"That's why"},{"speaker":"Rory Carruthers","startTime":1405.51,"endTime":1407.91,"body":"debates are so important. Like,"},{"speaker":"Rory Carruthers","startTime":1407.91,"endTime":1411.75,"body":"you got to look at both sides of"},{"speaker":"Rory Carruthers","startTime":1407.91,"endTime":1411.75,"body":"the situation in order to be"},{"speaker":"Rory Carruthers","startTime":1411.75,"endTime":1413.82,"body":"able to make a proper and"},{"speaker":"Rory Carruthers","startTime":1411.75,"endTime":1413.82,"body":"informed decision."},{"speaker":"Matthew Confer","startTime":1414.23,"endTime":1416.24,"body":"Okay, so I have"},{"speaker":"Matthew Confer","startTime":1414.23,"endTime":1416.24,"body":"to jump in there. Because I love"},{"speaker":"Matthew Confer","startTime":1416.24,"endTime":1418.91,"body":"what you just said. And one of"},{"speaker":"Matthew Confer","startTime":1416.24,"endTime":1418.91,"body":"my favorite things to do is if"},{"speaker":"Matthew Confer","startTime":1418.91,"endTime":1422.69,"body":"you're in a room, and let's say"},{"speaker":"Matthew Confer","startTime":1418.91,"endTime":1422.69,"body":"that you have two people who are"},{"speaker":"Matthew Confer","startTime":1422.69,"endTime":1426.83,"body":"diametrically opposed on the"},{"speaker":"Matthew Confer","startTime":1422.69,"endTime":1426.83,"body":"right path to go forward, what"},{"speaker":"Matthew Confer","startTime":1426.83,"endTime":1429.59,"body":"you should do is you should stop"},{"speaker":"Matthew Confer","startTime":1426.83,"endTime":1429.59,"body":"the conversation right there."},{"speaker":"Matthew Confer","startTime":1429.59,"endTime":1433.67,"body":"And you should make the people"},{"speaker":"Matthew Confer","startTime":1429.59,"endTime":1433.67,"body":"argue the opposite. So if Person"},{"speaker":"Matthew Confer","startTime":1433.67,"endTime":1437.33,"body":"A thinks you should do this, and"},{"speaker":"Matthew Confer","startTime":1433.67,"endTime":1437.33,"body":"Person B thinks you should do"},{"speaker":"Matthew Confer","startTime":1437.33,"endTime":1441.29,"body":"something else, make Person A"},{"speaker":"Matthew Confer","startTime":1437.33,"endTime":1441.29,"body":"make person B's argument and"},{"speaker":"Matthew Confer","startTime":1441.29,"endTime":1446.09,"body":"flip it and see how they put"},{"speaker":"Matthew Confer","startTime":1441.29,"endTime":1446.09,"body":"holes in their own idea. So make"},{"speaker":"Matthew Confer","startTime":1446.09,"endTime":1449.33,"body":"people play the devil's advocate"},{"speaker":"Matthew Confer","startTime":1446.09,"endTime":1449.33,"body":"for what they want to do. I"},{"speaker":"Matthew Confer","startTime":1449.33,"endTime":1452.33,"body":"think it makes it becomes too"},{"speaker":"Matthew Confer","startTime":1449.33,"endTime":1452.33,"body":"light, then what the right"},{"speaker":"Matthew Confer","startTime":1452.33,"endTime":1453.5,"body":"decision to do is,"},{"speaker":"Dominica Lumazar","startTime":1453.75,"endTime":1456.6,"body":"whoa, I bet"},{"speaker":"Dominica Lumazar","startTime":1453.75,"endTime":1456.6,"body":"Thanksgiving Your house is fun."},{"speaker":"Dominica Lumazar","startTime":1459.15,"endTime":1463.05,"body":"That's amazing. Yeah. Wow, that"},{"speaker":"Dominica Lumazar","startTime":1459.15,"endTime":1463.05,"body":"talk about the ultimate"},{"speaker":"Dominica Lumazar","startTime":1463.05,"endTime":1467.1,"body":"leadership. Directional tools"},{"speaker":"Dominica Lumazar","startTime":1463.05,"endTime":1467.1,"body":"like nope, stop, argue the other"},{"speaker":"Dominica Lumazar","startTime":1467.1,"endTime":1470.1,"body":"side. And let's let's come to an"},{"speaker":"Dominica Lumazar","startTime":1467.1,"endTime":1470.1,"body":"agreement here. I'm gonna use"},{"speaker":"Dominica Lumazar","startTime":1470.1,"endTime":1471.09,"body":"that Yeah,"},{"speaker":"Rory Carruthers","startTime":1471.23,"endTime":1472.97,"body":"I haven't heard"},{"speaker":"Rory Carruthers","startTime":1471.23,"endTime":1472.97,"body":"that before. That's, that's"},{"speaker":"Rory Carruthers","startTime":1472.97,"endTime":1477.02,"body":"really good advice for someone."},{"speaker":"Rory Carruthers","startTime":1472.97,"endTime":1477.02,"body":"Again, I'll bring it back to you"},{"speaker":"Rory Carruthers","startTime":1477.02,"endTime":1480.02,"body":"know, someone who maybe doesn't"},{"speaker":"Rory Carruthers","startTime":1477.02,"endTime":1480.02,"body":"have that sounding board. How"},{"speaker":"Rory Carruthers","startTime":1480.02,"endTime":1482.48,"body":"would they approach that? If"},{"speaker":"Rory Carruthers","startTime":1480.02,"endTime":1482.48,"body":"they don't have someone else to"},{"speaker":"Rory Carruthers","startTime":1482.48,"endTime":1483.32,"body":"bounce it off of?"},{"speaker":"Matthew Confer","startTime":1483.8,"endTime":1487.28,"body":"Sometimes I"},{"speaker":"Matthew Confer","startTime":1483.8,"endTime":1487.28,"body":"think we get in this state of"},{"speaker":"Matthew Confer","startTime":1487.31,"endTime":1492.83,"body":"analysis paralysis, where we"},{"speaker":"Matthew Confer","startTime":1487.31,"endTime":1492.83,"body":"just we go in circles because we"},{"speaker":"Matthew Confer","startTime":1492.86,"endTime":1496.73,"body":"almost put an infinite time loop"},{"speaker":"Matthew Confer","startTime":1492.86,"endTime":1496.73,"body":"on a decision. So one of the"},{"speaker":"Matthew Confer","startTime":1496.73,"endTime":1500.0,"body":"suggestions that I sometimes"},{"speaker":"Matthew Confer","startTime":1496.73,"endTime":1500.0,"body":"make with the people that we"},{"speaker":"Matthew Confer","startTime":1500.0,"endTime":1503.57,"body":"Coach for the organizations that"},{"speaker":"Matthew Confer","startTime":1500.0,"endTime":1503.57,"body":"we work with is you have to"},{"speaker":"Matthew Confer","startTime":1503.57,"endTime":1507.98,"body":"instill, or you have to put a"},{"speaker":"Matthew Confer","startTime":1503.57,"endTime":1507.98,"body":"boundary on it. So if you need"},{"speaker":"Matthew Confer","startTime":1507.98,"endTime":1513.35,"body":"to get the q3 plan to get there"},{"speaker":"Matthew Confer","startTime":1507.98,"endTime":1513.35,"body":"in three weeks, break it up into"},{"speaker":"Matthew Confer","startTime":1513.35,"endTime":1518.54,"body":"chunks and give yourself two day"},{"speaker":"Matthew Confer","startTime":1513.35,"endTime":1518.54,"body":"deadline windows to make the six"},{"speaker":"Matthew Confer","startTime":1518.54,"endTime":1521.24,"body":"decisions that you have to make,"},{"speaker":"Matthew Confer","startTime":1518.54,"endTime":1521.24,"body":"you can use that in your"},{"speaker":"Matthew Confer","startTime":1521.24,"endTime":1525.05,"body":"personal life, you can use that"},{"speaker":"Matthew Confer","startTime":1521.24,"endTime":1525.05,"body":"in your professional life in"},{"speaker":"Matthew Confer","startTime":1525.05,"endTime":1528.92,"body":"some ways, the the the time"},{"speaker":"Matthew Confer","startTime":1525.05,"endTime":1528.92,"body":"clock getting closer and closer"},{"speaker":"Matthew Confer","startTime":1528.92,"endTime":1532.25,"body":"to zero forcing you to make a"},{"speaker":"Matthew Confer","startTime":1528.92,"endTime":1532.25,"body":"decision in many ways, it"},{"speaker":"Matthew Confer","startTime":1532.25,"endTime":1536.45,"body":"crystallizes your thinking."},{"speaker":"Matthew Confer","startTime":1532.25,"endTime":1536.45,"body":"Whereas if you don't have a"},{"speaker":"Matthew Confer","startTime":1536.45,"endTime":1540.95,"body":"timeline in place, you can go in"},{"speaker":"Matthew Confer","startTime":1536.45,"endTime":1540.95,"body":"an infinite loop of really not"},{"speaker":"Matthew Confer","startTime":1540.95,"endTime":1544.22,"body":"figuring anything out. So put"},{"speaker":"Matthew Confer","startTime":1540.95,"endTime":1544.22,"body":"time limits on even if there"},{"speaker":"Matthew Confer","startTime":1544.22,"endTime":1547.67,"body":"aren't time limits, or chunk it"},{"speaker":"Matthew Confer","startTime":1544.22,"endTime":1547.67,"body":"up and put time limits on to"},{"speaker":"Matthew Confer","startTime":1547.67,"endTime":1549.86,"body":"each chunk that you have to make"},{"speaker":"Matthew Confer","startTime":1547.67,"endTime":1549.86,"body":"a decision on."},{"speaker":"Rory Carruthers","startTime":1550.16,"endTime":1552.95,"body":"Yeah, can you"},{"speaker":"Rory Carruthers","startTime":1550.16,"endTime":1552.95,"body":"give an example of please, from"},{"speaker":"Rory Carruthers","startTime":1552.95,"endTime":1556.82,"body":"your from your own personal life"},{"speaker":"Rory Carruthers","startTime":1552.95,"endTime":1556.82,"body":"or something where you've done"},{"speaker":"Rory Carruthers","startTime":1556.82,"endTime":1558.83,"body":"that, and it's, yeah,"},{"speaker":"Matthew Confer","startTime":1558.93,"endTime":1562.2,"body":"I think when we"},{"speaker":"Matthew Confer","startTime":1558.93,"endTime":1562.2,"body":"do our quarterly planning, the"},{"speaker":"Matthew Confer","startTime":1562.38,"endTime":1566.82,"body":"comment I made earlier about"},{"speaker":"Matthew Confer","startTime":1562.38,"endTime":1566.82,"body":"what the heck 2021 is gonna look"},{"speaker":"Matthew Confer","startTime":1566.82,"endTime":1571.17,"body":"like for us, just because we've"},{"speaker":"Matthew Confer","startTime":1566.82,"endTime":1571.17,"body":"seen this massive growth in our"},{"speaker":"Matthew Confer","startTime":1571.17,"endTime":1576.21,"body":"virtual our in person was the"},{"speaker":"Matthew Confer","startTime":1571.17,"endTime":1576.21,"body":"bulk of our business before. And"},{"speaker":"Matthew Confer","startTime":1576.21,"endTime":1580.38,"body":"so as we plan for 2021, we're a"},{"speaker":"Matthew Confer","startTime":1576.21,"endTime":1580.38,"body":"little bit riding blind, because"},{"speaker":"Matthew Confer","startTime":1580.38,"endTime":1584.94,"body":"we don't know when the switch"},{"speaker":"Matthew Confer","startTime":1580.38,"endTime":1584.94,"body":"might get turned. And so instead"},{"speaker":"Matthew Confer","startTime":1584.94,"endTime":1589.77,"body":"of our normal plan of by the end"},{"speaker":"Matthew Confer","startTime":1584.94,"endTime":1589.77,"body":"of the year, we want to have our"},{"speaker":"Matthew Confer","startTime":1589.77,"endTime":1593.97,"body":"2021 plan crystallized from a"},{"speaker":"Matthew Confer","startTime":1589.77,"endTime":1593.97,"body":"hiring perspective. And all of"},{"speaker":"Matthew Confer","startTime":1593.97,"endTime":1597.66,"body":"those kind of things put in"},{"speaker":"Matthew Confer","startTime":1593.97,"endTime":1597.66,"body":"place, when instead we're doing"},{"speaker":"Matthew Confer","startTime":1597.66,"endTime":1600.87,"body":"is we're kind of trying to say,"},{"speaker":"Matthew Confer","startTime":1597.66,"endTime":1600.87,"body":"Okay, at this point, we want to"},{"speaker":"Matthew Confer","startTime":1600.87,"endTime":1605.4,"body":"at least know what we're looking"},{"speaker":"Matthew Confer","startTime":1600.87,"endTime":1605.4,"body":"at through March of 2021. And"},{"speaker":"Matthew Confer","startTime":1605.4,"endTime":1608.76,"body":"instead of trying to get some"},{"speaker":"Matthew Confer","startTime":1605.4,"endTime":1608.76,"body":"level of a high level plan for"},{"speaker":"Matthew Confer","startTime":1608.76,"endTime":1612.12,"body":"the whole year, put together"},{"speaker":"Matthew Confer","startTime":1608.76,"endTime":1612.12,"body":"just inevitably, by the end of"},{"speaker":"Matthew Confer","startTime":1612.12,"endTime":1616.5,"body":"the year, what we want is we've"},{"speaker":"Matthew Confer","startTime":1612.12,"endTime":1616.5,"body":"already got what we think q1"},{"speaker":"Matthew Confer","startTime":1616.5,"endTime":1619.11,"body":"would look like. And then we"},{"speaker":"Matthew Confer","startTime":1616.5,"endTime":1619.11,"body":"already have the plan in place"},{"speaker":"Matthew Confer","startTime":1619.11,"endTime":1624.57,"body":"of when we're gonna meet for q2,"},{"speaker":"Matthew Confer","startTime":1619.11,"endTime":1624.57,"body":"and q3. And we feel like there's"},{"speaker":"Matthew Confer","startTime":1624.57,"endTime":1626.67,"body":"another date that we're gonna"},{"speaker":"Matthew Confer","startTime":1624.57,"endTime":1626.67,"body":"put out there where we can"},{"speaker":"Matthew Confer","startTime":1626.67,"endTime":1630.84,"body":"adjust q3, depending on"},{"speaker":"Matthew Confer","startTime":1626.67,"endTime":1630.84,"body":"vaccines, depending on what"},{"speaker":"Matthew Confer","startTime":1630.84,"endTime":1635.1,"body":"people decide in terms of their"},{"speaker":"Matthew Confer","startTime":1630.84,"endTime":1635.1,"body":"preferences. And we're going to"},{"speaker":"Matthew Confer","startTime":1635.1,"endTime":1639.69,"body":"meet more frequently about what"},{"speaker":"Matthew Confer","startTime":1635.1,"endTime":1639.69,"body":"would normally have been a very"},{"speaker":"Matthew Confer","startTime":1639.69,"endTime":1643.53,"body":"large year long planning"},{"speaker":"Matthew Confer","startTime":1639.69,"endTime":1643.53,"body":"session, we're instead going to"},{"speaker":"Matthew Confer","startTime":1643.53,"endTime":1647.01,"body":"truncate it and put different"},{"speaker":"Matthew Confer","startTime":1643.53,"endTime":1647.01,"body":"deadlines on trying to get in"},{"speaker":"Matthew Confer","startTime":1647.01,"endTime":1650.37,"body":"front of planning with the best"},{"speaker":"Matthew Confer","startTime":1647.01,"endTime":1650.37,"body":"available information that we"},{"speaker":"Matthew Confer","startTime":1650.37,"endTime":1650.82,"body":"have."},{"speaker":"Dominica Lumazar","startTime":1651.35,"endTime":1654.38,"body":"That's such"},{"speaker":"Dominica Lumazar","startTime":1651.35,"endTime":1654.38,"body":"good advice. Oh, my gosh, guys,"},{"speaker":"Dominica Lumazar","startTime":1654.38,"endTime":1656.33,"body":"I hope you're taking notes. For"},{"speaker":"Dominica Lumazar","startTime":1654.38,"endTime":1656.33,"body":"everyone listening, you better"},{"speaker":"Dominica Lumazar","startTime":1656.33,"endTime":1659.54,"body":"be taking some notes here,"},{"speaker":"Dominica Lumazar","startTime":1656.33,"endTime":1659.54,"body":"because this is like, truly what"},{"speaker":"Dominica Lumazar","startTime":1659.54,"endTime":1662.63,"body":"Matthew was saying, it's, it"},{"speaker":"Dominica Lumazar","startTime":1659.54,"endTime":1662.63,"body":"will change the course of your"},{"speaker":"Dominica Lumazar","startTime":1662.63,"endTime":1666.98,"body":"business and may and continue to"},{"speaker":"Dominica Lumazar","startTime":1662.63,"endTime":1666.98,"body":"keep it healthy. And to make"},{"speaker":"Dominica Lumazar","startTime":1666.98,"endTime":1668.6,"body":"sure that you're putting your"},{"speaker":"Dominica Lumazar","startTime":1666.98,"endTime":1668.6,"body":"best foot forward with the"},{"speaker":"Dominica Lumazar","startTime":1668.6,"endTime":1672.23,"body":"knowledge you have, we could"},{"speaker":"Dominica Lumazar","startTime":1668.6,"endTime":1672.23,"body":"talk all year long about what's"},{"speaker":"Dominica Lumazar","startTime":1672.23,"endTime":1675.53,"body":"going to happen at the end of"},{"speaker":"Dominica Lumazar","startTime":1672.23,"endTime":1675.53,"body":"q4, whatever, but we just don't"},{"speaker":"Dominica Lumazar","startTime":1675.53,"endTime":1679.07,"body":"know. And I guess that's"},{"speaker":"Dominica Lumazar","startTime":1675.53,"endTime":1679.07,"body":"something COVID has taught us as"},{"speaker":"Dominica Lumazar","startTime":1679.07,"endTime":1682.55,"body":"well as business owners is let's"},{"speaker":"Dominica Lumazar","startTime":1679.07,"endTime":1682.55,"body":"just slow down, let's take one"},{"speaker":"Dominica Lumazar","startTime":1682.55,"endTime":1685.37,"body":"step in front of the other and"},{"speaker":"Dominica Lumazar","startTime":1682.55,"endTime":1685.37,"body":"let's make educated decisions"},{"speaker":"Dominica Lumazar","startTime":1685.37,"endTime":1688.07,"body":"based on what we have. Because"},{"speaker":"Dominica Lumazar","startTime":1685.37,"endTime":1688.07,"body":"we just don't know. And the"},{"speaker":"Dominica Lumazar","startTime":1688.07,"endTime":1690.74,"body":"reality is that even before"},{"speaker":"Dominica Lumazar","startTime":1688.07,"endTime":1690.74,"body":"COVID, we didn't know anyway,"},{"speaker":"Dominica Lumazar","startTime":1690.86,"endTime":1694.28,"body":"but here we are, right? Like in"},{"speaker":"Dominica Lumazar","startTime":1690.86,"endTime":1694.28,"body":"this in this new understanding"},{"speaker":"Dominica Lumazar","startTime":1694.28,"endTime":1697.91,"body":"this new mindset of like, well,"},{"speaker":"Dominica Lumazar","startTime":1694.28,"endTime":1697.91,"body":"let's be more strategic."},{"speaker":"Rory Carruthers","startTime":1697.94,"endTime":1700.31,"body":"Yeah, I'm gonna"},{"speaker":"Rory Carruthers","startTime":1697.94,"endTime":1700.31,"body":"throw out also that for the"},{"speaker":"Rory Carruthers","startTime":1700.31,"endTime":1703.76,"body":"people who may be feel like they"},{"speaker":"Rory Carruthers","startTime":1700.31,"endTime":1703.76,"body":"don't have someone to do this"},{"speaker":"Rory Carruthers","startTime":1703.76,"endTime":1708.17,"body":"process with, they can also find"},{"speaker":"Rory Carruthers","startTime":1703.76,"endTime":1708.17,"body":"mentors to help them. See that"},{"speaker":"Rory Carruthers","startTime":1708.17,"endTime":1712.76,"body":"other side, you know, one of the"},{"speaker":"Rory Carruthers","startTime":1708.17,"endTime":1712.76,"body":"things that, that I really was"},{"speaker":"Rory Carruthers","startTime":1712.76,"endTime":1715.82,"body":"thinking about with your"},{"speaker":"Rory Carruthers","startTime":1712.76,"endTime":1715.82,"body":"strategies in particular was"},{"speaker":"Rory Carruthers","startTime":1715.82,"endTime":1721.67,"body":"that they really go against the"},{"speaker":"Rory Carruthers","startTime":1715.82,"endTime":1721.67,"body":"grain of our instincts. Mm hmm."},{"speaker":"Rory Carruthers","startTime":1722.63,"endTime":1726.14,"body":"And, in, in, in life, and in"},{"speaker":"Rory Carruthers","startTime":1722.63,"endTime":1726.14,"body":"business, we're just so"},{"speaker":"Rory Carruthers","startTime":1726.14,"endTime":1728.6,"body":"propelled, like, Oh, we got to"},{"speaker":"Rory Carruthers","startTime":1726.14,"endTime":1728.6,"body":"keep moving forward, keep moving"},{"speaker":"Rory Carruthers","startTime":1728.6,"endTime":1730.52,"body":"forward. And we just go with our"},{"speaker":"Rory Carruthers","startTime":1728.6,"endTime":1730.52,"body":"instincts, go with your"},{"speaker":"Rory Carruthers","startTime":1730.52,"endTime":1734.24,"body":"instincts. And it's almost like"},{"speaker":"Rory Carruthers","startTime":1730.52,"endTime":1734.24,"body":"you've developed a strategy that"},{"speaker":"Rory Carruthers","startTime":1734.24,"endTime":1737.84,"body":"says, hold up, those instincts"},{"speaker":"Rory Carruthers","startTime":1734.24,"endTime":1737.84,"body":"aren't always right. Like,"},{"speaker":"Rory Carruthers","startTime":1738.02,"endTime":1740.51,"body":"sometimes they might be, but"},{"speaker":"Rory Carruthers","startTime":1738.02,"endTime":1740.51,"body":"let's, let's verify your"},{"speaker":"Rory Carruthers","startTime":1740.51,"endTime":1742.52,"body":"instincts kind of. So right."},{"speaker":"Matthew Confer","startTime":1743.17,"endTime":1746.74,"body":"Yeah. And I also"},{"speaker":"Matthew Confer","startTime":1743.17,"endTime":1746.74,"body":"think even if you default to"},{"speaker":"Matthew Confer","startTime":1746.74,"endTime":1751.45,"body":"your instincts, 70, 80, 90% of"},{"speaker":"Matthew Confer","startTime":1746.74,"endTime":1751.45,"body":"the time going through the"},{"speaker":"Matthew Confer","startTime":1751.48,"endTime":1755.89,"body":"exercise of saying, Okay, if I"},{"speaker":"Matthew Confer","startTime":1751.48,"endTime":1755.89,"body":"rewrote the script completely,"},{"speaker":"Matthew Confer","startTime":1756.01,"endTime":1759.46,"body":"what would I do, then? How would"},{"speaker":"Matthew Confer","startTime":1756.01,"endTime":1759.46,"body":"it fail? And then would I make"},{"speaker":"Matthew Confer","startTime":1759.46,"endTime":1762.55,"body":"sure that the basics were"},{"speaker":"Matthew Confer","startTime":1759.46,"endTime":1762.55,"body":"checked so that I didn't have,"},{"speaker":"Matthew Confer","startTime":1762.7,"endTime":1765.88,"body":"you know, a crazy disaster on my"},{"speaker":"Matthew Confer","startTime":1762.7,"endTime":1765.88,"body":"hand, that doesn't mean that you"},{"speaker":"Matthew Confer","startTime":1765.88,"endTime":1770.56,"body":"have to go down that path, but"},{"speaker":"Matthew Confer","startTime":1765.88,"endTime":1770.56,"body":"it at least forces you to on"},{"speaker":"Matthew Confer","startTime":1770.56,"endTime":1775.12,"body":"somewhat of a regular cadence to"},{"speaker":"Matthew Confer","startTime":1770.56,"endTime":1775.12,"body":"say is that normal path is that"},{"speaker":"Matthew Confer","startTime":1775.12,"endTime":1779.68,"body":"regimented, very routine paths,"},{"speaker":"Matthew Confer","startTime":1775.12,"endTime":1779.68,"body":"still the right thing to do? I"},{"speaker":"Matthew Confer","startTime":1779.68,"endTime":1783.19,"body":"think one that helps you as a"},{"speaker":"Matthew Confer","startTime":1779.68,"endTime":1783.19,"body":"leader, but also if you're a"},{"speaker":"Matthew Confer","startTime":1783.19,"endTime":1786.49,"body":"leader of a team, and you're"},{"speaker":"Matthew Confer","startTime":1783.19,"endTime":1786.49,"body":"able to share that decision"},{"speaker":"Matthew Confer","startTime":1786.49,"endTime":1789.61,"body":"making process with your team."},{"speaker":"Matthew Confer","startTime":1786.49,"endTime":1789.61,"body":"They have a little bit of"},{"speaker":"Matthew Confer","startTime":1789.61,"endTime":1793.0,"body":"confidence that us continuing to"},{"speaker":"Matthew Confer","startTime":1789.61,"endTime":1793.0,"body":"do what we've done quarter in,"},{"speaker":"Matthew Confer","startTime":1793.0,"endTime":1796.48,"body":"quarter out or month in month"},{"speaker":"Matthew Confer","startTime":1793.0,"endTime":1796.48,"body":"out is still the right path"},{"speaker":"Matthew Confer","startTime":1796.48,"endTime":1799.54,"body":"because we're at least having"},{"speaker":"Matthew Confer","startTime":1796.48,"endTime":1799.54,"body":"those grandiose conversations"},{"speaker":"Matthew Confer","startTime":1799.54,"endTime":1802.36,"body":"about What would it look like if"},{"speaker":"Matthew Confer","startTime":1799.54,"endTime":1802.36,"body":"we deviated completely?"},{"speaker":"Rory Carruthers","startTime":1802.93,"endTime":1803.89,"body":"Hmm, yeah."},{"speaker":"Dominica Lumazar","startTime":1804.05,"endTime":1806.3,"body":"So keeping the"},{"speaker":"Dominica Lumazar","startTime":1804.05,"endTime":1806.3,"body":"clear communication open? Yeah,"},{"speaker":"Dominica Lumazar","startTime":1806.33,"endTime":1806.75,"body":"yeah."},{"speaker":"Rory Carruthers","startTime":1807.74,"endTime":1809.81,"body":"Yeah, you know,"},{"speaker":"Rory Carruthers","startTime":1807.74,"endTime":1809.81,"body":"one of the things I wanted to to"},{"speaker":"Rory Carruthers","startTime":1809.81,"endTime":1814.31,"body":"look at was actually your your"},{"speaker":"Rory Carruthers","startTime":1809.81,"endTime":1814.31,"body":"TED Talk. Okay. So, reason I'm"},{"speaker":"Rory Carruthers","startTime":1814.31,"endTime":1818.63,"body":"bringing this up is because in"},{"speaker":"Rory Carruthers","startTime":1814.31,"endTime":1818.63,"body":"my main business, we focus a lot"},{"speaker":"Rory Carruthers","startTime":1818.63,"endTime":1821.75,"body":"with helping entrepreneurs"},{"speaker":"Rory Carruthers","startTime":1818.63,"endTime":1821.75,"body":"develop their books. And a lot"},{"speaker":"Rory Carruthers","startTime":1821.75,"endTime":1825.29,"body":"of that revolves around"},{"speaker":"Rory Carruthers","startTime":1821.75,"endTime":1825.29,"body":"storytelling in that when I was"},{"speaker":"Rory Carruthers","startTime":1825.29,"endTime":1830.03,"body":"listening to your TED talk, I"},{"speaker":"Rory Carruthers","startTime":1825.29,"endTime":1830.03,"body":"was seeing structure that very"},{"speaker":"Rory Carruthers","startTime":1830.03,"endTime":1833.57,"body":"few people actually understand"},{"speaker":"Rory Carruthers","startTime":1830.03,"endTime":1833.57,"body":"and are able to implement. I"},{"speaker":"Rory Carruthers","startTime":1833.57,"endTime":1836.81,"body":"want to ask you, when you were"},{"speaker":"Rory Carruthers","startTime":1833.57,"endTime":1836.81,"body":"putting that TED talk together,"},{"speaker":"Rory Carruthers","startTime":1836.81,"endTime":1839.24,"body":"what were you thinking as far as"},{"speaker":"Rory Carruthers","startTime":1836.81,"endTime":1839.24,"body":"structured because you hit so"},{"speaker":"Rory Carruthers","startTime":1839.24,"endTime":1844.79,"body":"many very quality points about"},{"speaker":"Rory Carruthers","startTime":1839.24,"endTime":1844.79,"body":"how you delivered your message,"},{"speaker":"Rory Carruthers","startTime":1844.82,"endTime":1848.6,"body":"the stories that you chose, and"},{"speaker":"Rory Carruthers","startTime":1844.82,"endTime":1848.6,"body":"how they tie into delivering"},{"speaker":"Rory Carruthers","startTime":1848.63,"endTime":1852.53,"body":"each of your three steps that"},{"speaker":"Rory Carruthers","startTime":1848.63,"endTime":1852.53,"body":"you talked about? And and then"},{"speaker":"Rory Carruthers","startTime":1852.53,"endTime":1854.15,"body":"how you tied it all together?"},{"speaker":"Matthew Confer","startTime":1855.08,"endTime":1857.72,"body":"Well, I"},{"speaker":"Matthew Confer","startTime":1855.08,"endTime":1857.72,"body":"appreciate the kind words and"},{"speaker":"Matthew Confer","startTime":1857.72,"endTime":1861.41,"body":"the thing that you said, that is"},{"speaker":"Matthew Confer","startTime":1857.72,"endTime":1861.41,"body":"the through line to that talk."},{"speaker":"Matthew Confer","startTime":1861.41,"endTime":1864.65,"body":"And what I tried to do"},{"speaker":"Matthew Confer","startTime":1861.41,"endTime":1864.65,"body":"frequently is it stories, I"},{"speaker":"Matthew Confer","startTime":1864.65,"endTime":1868.61,"body":"think stories tell the picture."},{"speaker":"Matthew Confer","startTime":1864.65,"endTime":1868.61,"body":"So I could have very easily"},{"speaker":"Matthew Confer","startTime":1868.61,"endTime":1872.24,"body":"gotten up on the stage and said,"},{"speaker":"Matthew Confer","startTime":1868.61,"endTime":1872.24,"body":"Here are my three steps, boom,"},{"speaker":"Matthew Confer","startTime":1872.24,"endTime":1875.27,"body":"boom. And here's how you"},{"speaker":"Matthew Confer","startTime":1872.24,"endTime":1875.27,"body":"implement them. I tried to find"},{"speaker":"Matthew Confer","startTime":1875.48,"endTime":1881.21,"body":"a story of one step. And then"},{"speaker":"Matthew Confer","startTime":1875.48,"endTime":1881.21,"body":"the story that reflects why that"},{"speaker":"Matthew Confer","startTime":1881.21,"endTime":1884.72,"body":"step is powerful. And then the"},{"speaker":"Matthew Confer","startTime":1881.21,"endTime":1884.72,"body":"next step and the story from the"},{"speaker":"Matthew Confer","startTime":1884.72,"endTime":1888.95,"body":"real world that shows why that"},{"speaker":"Matthew Confer","startTime":1884.72,"endTime":1888.95,"body":"step is powerful. And then I got"},{"speaker":"Matthew Confer","startTime":1888.95,"endTime":1892.04,"body":"through the third step told the"},{"speaker":"Matthew Confer","startTime":1888.95,"endTime":1892.04,"body":"NASA story, which was the check"},{"speaker":"Matthew Confer","startTime":1892.04,"endTime":1895.04,"body":"the basics. And then I had a"},{"speaker":"Matthew Confer","startTime":1892.04,"endTime":1895.04,"body":"story at the end of the talk"},{"speaker":"Matthew Confer","startTime":1895.13,"endTime":1899.72,"body":"that tied all three of the steps"},{"speaker":"Matthew Confer","startTime":1895.13,"endTime":1899.72,"body":"together. And I think it's the"},{"speaker":"Matthew Confer","startTime":1899.72,"endTime":1902.33,"body":"thing that I've noticed from"},{"speaker":"Matthew Confer","startTime":1899.72,"endTime":1902.33,"body":"leaders that I've had the"},{"speaker":"Matthew Confer","startTime":1902.33,"endTime":1906.38,"body":"pleasure of working with or"},{"speaker":"Matthew Confer","startTime":1902.33,"endTime":1906.38,"body":"working for those that can weave"},{"speaker":"Matthew Confer","startTime":1906.38,"endTime":1911.39,"body":"stories into why they're doing"},{"speaker":"Matthew Confer","startTime":1906.38,"endTime":1911.39,"body":"something that they're doing. It"},{"speaker":"Matthew Confer","startTime":1911.39,"endTime":1915.38,"body":"paints the picture for people in"},{"speaker":"Matthew Confer","startTime":1911.39,"endTime":1915.38,"body":"a way that simply in many ways,"},{"speaker":"Matthew Confer","startTime":1915.38,"endTime":1919.52,"body":"just telling people what to do,"},{"speaker":"Matthew Confer","startTime":1915.38,"endTime":1919.52,"body":"doesn't go that level where you"},{"speaker":"Matthew Confer","startTime":1919.52,"endTime":1923.45,"body":"get buy in. So if you can find a"},{"speaker":"Matthew Confer","startTime":1919.52,"endTime":1923.45,"body":"story from the real world, or"},{"speaker":"Matthew Confer","startTime":1923.45,"endTime":1927.05,"body":"you can talk about a story in"},{"speaker":"Matthew Confer","startTime":1923.45,"endTime":1927.05,"body":"your planning session about a"},{"speaker":"Matthew Confer","startTime":1927.05,"endTime":1931.19,"body":"company that does this. And as a"},{"speaker":"Matthew Confer","startTime":1927.05,"endTime":1931.19,"body":"result, this is the conversation"},{"speaker":"Matthew Confer","startTime":1931.19,"endTime":1934.88,"body":"that I want to have, I think you"},{"speaker":"Matthew Confer","startTime":1931.19,"endTime":1934.88,"body":"get buy in in a way that simply"},{"speaker":"Matthew Confer","startTime":1934.88,"endTime":1938.09,"body":"just saying something doesn't"},{"speaker":"Matthew Confer","startTime":1934.88,"endTime":1938.09,"body":"get people all the way there. So"},{"speaker":"Matthew Confer","startTime":1938.09,"endTime":1940.82,"body":"that would be my biggest piece"},{"speaker":"Matthew Confer","startTime":1938.09,"endTime":1940.82,"body":"of advice, find stories to help"},{"speaker":"Matthew Confer","startTime":1940.82,"endTime":1945.53,"body":"you tell the story or explain"},{"speaker":"Matthew Confer","startTime":1940.82,"endTime":1945.53,"body":"the decision that you're making."},{"speaker":"Rory Carruthers","startTime":1946.1,"endTime":1948.59,"body":"Now, do you"},{"speaker":"Rory Carruthers","startTime":1946.1,"endTime":1948.59,"body":"remember how you started that"},{"speaker":"Rory Carruthers","startTime":1948.59,"endTime":1951.89,"body":"presentation? Your first line?"},{"speaker":"Rory Carruthers","startTime":1948.59,"endTime":1951.89,"body":"Yeah, I"},{"speaker":"Matthew Confer","startTime":1951.89,"endTime":1954.95,"body":"start with a"},{"speaker":"Matthew Confer","startTime":1951.89,"endTime":1954.95,"body":"story about Stanford University"},{"speaker":"Matthew Confer","startTime":1954.95,"endTime":1958.25,"body":"and a class on entrepreneurship."},{"speaker":"Matthew Confer","startTime":1954.95,"endTime":1958.25,"body":"And and I think I started the"},{"speaker":"Matthew Confer","startTime":1958.25,"endTime":1962.75,"body":"talk by saying $5 and a class on"},{"speaker":"Matthew Confer","startTime":1958.25,"endTime":1962.75,"body":"entrepreneurship. And I think"},{"speaker":"Matthew Confer","startTime":1962.87,"endTime":1966.74,"body":"rather than saying, I'm going to"},{"speaker":"Matthew Confer","startTime":1962.87,"endTime":1966.74,"body":"give a talk on decision making,"},{"speaker":"Matthew Confer","startTime":1966.83,"endTime":1969.62,"body":"my goal was people in with a"},{"speaker":"Matthew Confer","startTime":1966.83,"endTime":1969.62,"body":"story."},{"speaker":"Rory Carruthers","startTime":1970.129,"endTime":1972.079,"body":"Yeah. And I"},{"speaker":"Rory Carruthers","startTime":1970.129,"endTime":1972.079,"body":"want to point out that first"},{"speaker":"Rory Carruthers","startTime":1972.079,"endTime":1975.049,"body":"line, that was such a great"},{"speaker":"Rory Carruthers","startTime":1972.079,"endTime":1975.049,"body":"hook, because it makes you"},{"speaker":"Rory Carruthers","startTime":1975.259,"endTime":1976.099,"body":"curious."},{"speaker":"Dominica Lumazar","startTime":1976.61,"endTime":1978.26,"body":"Immediately,"},{"speaker":"Dominica Lumazar","startTime":1976.61,"endTime":1978.26,"body":"immediately."},{"speaker":"Rory Carruthers","startTime":1978.35,"endTime":1981.2,"body":"Yeah. And so"},{"speaker":"Rory Carruthers","startTime":1978.35,"endTime":1981.2,"body":"what's what's funny is because I"},{"speaker":"Rory Carruthers","startTime":1981.2,"endTime":1983.72,"body":"had your TED Talk playing, and"},{"speaker":"Rory Carruthers","startTime":1981.2,"endTime":1983.72,"body":"then another one just started"},{"speaker":"Rory Carruthers","startTime":1983.72,"endTime":1986.48,"body":"playing after, and I started"},{"speaker":"Rory Carruthers","startTime":1983.72,"endTime":1986.48,"body":"listening to it, I'm like, Oh,"},{"speaker":"Rory Carruthers","startTime":1986.48,"endTime":1987.5,"body":"this guy doesn't get it."},{"speaker":"Dominica Lumazar","startTime":1990.23,"endTime":1991.55,"body":"Not to name a"},{"speaker":"Dominica Lumazar","startTime":1990.23,"endTime":1991.55,"body":"name. We're not naming names."},{"speaker":"Rory Carruthers","startTime":1993.08,"endTime":1995.87,"body":"But it was so"},{"speaker":"Rory Carruthers","startTime":1993.08,"endTime":1995.87,"body":"apparent and so drastic that I"},{"speaker":"Rory Carruthers","startTime":1995.87,"endTime":1999.44,"body":"was just like, yeah, you know,"},{"speaker":"Rory Carruthers","startTime":1995.87,"endTime":1999.44,"body":"as I was listening, I was I was,"},{"speaker":"Rory Carruthers","startTime":1999.47,"endTime":2002.74,"body":"you know, take like taking all"},{"speaker":"Rory Carruthers","startTime":1999.47,"endTime":2002.74,"body":"these mental notes about the"},{"speaker":"Rory Carruthers","startTime":2002.74,"endTime":2005.41,"body":"structure and things like that,"},{"speaker":"Rory Carruthers","startTime":2002.74,"endTime":2005.41,"body":"that you were doing. But then I"},{"speaker":"Rory Carruthers","startTime":2005.41,"endTime":2009.46,"body":"was like, most people miss that"},{"speaker":"Rory Carruthers","startTime":2005.41,"endTime":2009.46,"body":"aspect of it, they don't realize"},{"speaker":"Rory Carruthers","startTime":2009.46,"endTime":2012.22,"body":"that there is a structure to"},{"speaker":"Rory Carruthers","startTime":2009.46,"endTime":2012.22,"body":"delivering presentations to"},{"speaker":"Rory Carruthers","startTime":2012.22,"endTime":2017.59,"body":"delivering stories, that you can"},{"speaker":"Rory Carruthers","startTime":2012.22,"endTime":2017.59,"body":"create an emotional connection"},{"speaker":"Rory Carruthers","startTime":2017.59,"endTime":2019.75,"body":"with people through those"},{"speaker":"Rory Carruthers","startTime":2017.59,"endTime":2019.75,"body":"stories."},{"speaker":"Dominica Lumazar","startTime":2020.44,"endTime":2023.26,"body":"Something else"},{"speaker":"Dominica Lumazar","startTime":2020.44,"endTime":2023.26,"body":"I wanted to point out, too, is"},{"speaker":"Dominica Lumazar","startTime":2023.29,"endTime":2026.71,"body":"you didn't introduce who you"},{"speaker":"Dominica Lumazar","startTime":2023.29,"endTime":2026.71,"body":"were until about the three"},{"speaker":"Dominica Lumazar","startTime":2026.71,"endTime":2030.97,"body":"minute mark. So you were making"},{"speaker":"Dominica Lumazar","startTime":2026.71,"endTime":2030.97,"body":"it about the audience about them"},{"speaker":"Dominica Lumazar","startTime":2030.97,"endTime":2033.97,"body":"what they're going to learn. And"},{"speaker":"Dominica Lumazar","startTime":2030.97,"endTime":2033.97,"body":"I love that and then you very,"},{"speaker":"Dominica Lumazar","startTime":2033.97,"endTime":2038.14,"body":"very quickly, like, I'm Matthew"},{"speaker":"Dominica Lumazar","startTime":2033.97,"endTime":2038.14,"body":"Confer, and I, you know, I work"},{"speaker":"Dominica Lumazar","startTime":2038.14,"endTime":2041.32,"body":"for Abilitie I'm moving on. And"},{"speaker":"Dominica Lumazar","startTime":2038.14,"endTime":2041.32,"body":"I appreciate that. I was like,"},{"speaker":"Dominica Lumazar","startTime":2041.32,"endTime":2043.39,"body":"well, I want to know more about"},{"speaker":"Dominica Lumazar","startTime":2041.32,"endTime":2043.39,"body":"you, but like through your"},{"speaker":"Dominica Lumazar","startTime":2043.42,"endTime":2046.93,"body":"through your stories. And I love"},{"speaker":"Dominica Lumazar","startTime":2043.42,"endTime":2046.93,"body":"that you, you talked about"},{"speaker":"Dominica Lumazar","startTime":2046.96,"endTime":2050.47,"body":"Captain Sully, and that that"},{"speaker":"Dominica Lumazar","startTime":2046.96,"endTime":2050.47,"body":"whole, like the visual of that"},{"speaker":"Dominica Lumazar","startTime":2050.47,"endTime":2055.12,"body":"was like, Oh my gosh, just Whoa,"},{"speaker":"Dominica Lumazar","startTime":2050.47,"endTime":2055.12,"body":"yeah. So you have to go watch"},{"speaker":"Dominica Lumazar","startTime":2055.12,"endTime":2055.66,"body":"the TED talk"},{"speaker":"Dominica Lumazar","startTime":2057.34,"endTime":2058.24,"body":"a lot, but you really just got"},{"speaker":"Rory Carruthers","startTime":2058.33,"endTime":2061.0,"body":"so so many"},{"speaker":"Rory Carruthers","startTime":2058.33,"endTime":2061.0,"body":"ways. You know, listen for the"},{"speaker":"Rory Carruthers","startTime":2061.0,"endTime":2064.18,"body":"content, but also pay attention"},{"speaker":"Rory Carruthers","startTime":2061.0,"endTime":2064.18,"body":"to the structure, especially if"},{"speaker":"Rory Carruthers","startTime":2064.18,"endTime":2067.03,"body":"you're you're looking to do"},{"speaker":"Rory Carruthers","startTime":2064.18,"endTime":2067.03,"body":"something like that you have to"},{"speaker":"Rory Carruthers","startTime":2067.03,"endTime":2070.39,"body":"put together a presentation."},{"speaker":"Rory Carruthers","startTime":2067.03,"endTime":2070.39,"body":"Look at that model it like,"},{"speaker":"Rory Carruthers","startTime":2071.05,"endTime":2075.19,"body":"there's just so like, on point"},{"speaker":"Rory Carruthers","startTime":2071.05,"endTime":2075.19,"body":"yeah, of how to how to do a"},{"speaker":"Rory Carruthers","startTime":2075.19,"endTime":2079.54,"body":"great presentation. The the"},{"speaker":"Rory Carruthers","startTime":2075.19,"endTime":2079.54,"body":"other side of that I wanted to"},{"speaker":"Rory Carruthers","startTime":2079.57,"endTime":2083.65,"body":"ask you about is for people who"},{"speaker":"Rory Carruthers","startTime":2079.57,"endTime":2083.65,"body":"are wanting to do a TED talk"},{"speaker":"Rory Carruthers","startTime":2083.65,"endTime":2086.2,"body":"themselves, what tips and"},{"speaker":"Rory Carruthers","startTime":2083.65,"endTime":2086.2,"body":"strategies Could you give them"},{"speaker":"Rory Carruthers","startTime":2086.2,"endTime":2089.2,"body":"to be able to, you know, go out"},{"speaker":"Rory Carruthers","startTime":2086.2,"endTime":2089.2,"body":"there and make that happen?"},{"speaker":"Matthew Confer","startTime":2089.59,"endTime":2092.17,"body":"Yeah, so the"},{"speaker":"Matthew Confer","startTime":2089.59,"endTime":2092.17,"body":"TEDx organization is an"},{"speaker":"Matthew Confer","startTime":2092.17,"endTime":2095.2,"body":"incredible way. There are"},{"speaker":"Matthew Confer","startTime":2092.17,"endTime":2095.2,"body":"independent Ted events in many"},{"speaker":"Matthew Confer","startTime":2095.2,"endTime":2099.04,"body":"cities all around the world and"},{"speaker":"Matthew Confer","startTime":2095.2,"endTime":2099.04,"body":"I was contacted by the"},{"speaker":"Matthew Confer","startTime":2099.04,"endTime":2102.46,"body":"organization In the Dallas area,"},{"speaker":"Matthew Confer","startTime":2099.04,"endTime":2102.46,"body":"and you can find these"},{"speaker":"Matthew Confer","startTime":2102.46,"endTime":2106.48,"body":"organizations online and and"},{"speaker":"Matthew Confer","startTime":2102.46,"endTime":2106.48,"body":"reach out to them directly. The"},{"speaker":"Matthew Confer","startTime":2106.48,"endTime":2110.98,"body":"thing that I would say is, I"},{"speaker":"Matthew Confer","startTime":2106.48,"endTime":2110.98,"body":"think what benefited me was, I"},{"speaker":"Matthew Confer","startTime":2110.98,"endTime":2115.51,"body":"had a really tangible idea of"},{"speaker":"Matthew Confer","startTime":2110.98,"endTime":2115.51,"body":"what I wanted to say how I"},{"speaker":"Matthew Confer","startTime":2115.51,"endTime":2118.18,"body":"wanted to say it some of the"},{"speaker":"Matthew Confer","startTime":2115.51,"endTime":2118.18,"body":"stories that I wanted to"},{"speaker":"Matthew Confer","startTime":2118.18,"endTime":2122.26,"body":"interweave, because I get them."},{"speaker":"Matthew Confer","startTime":2118.18,"endTime":2122.26,"body":"And thank you, for all the kind"},{"speaker":"Matthew Confer","startTime":2122.26,"endTime":2126.25,"body":"words about the talk part of it"},{"speaker":"Matthew Confer","startTime":2122.26,"endTime":2126.25,"body":"was it probably in total, I had"},{"speaker":"Matthew Confer","startTime":2126.25,"endTime":2129.85,"body":"five or six conversations with"},{"speaker":"Matthew Confer","startTime":2126.25,"endTime":2129.85,"body":"some of the organizers of this"},{"speaker":"Matthew Confer","startTime":2129.85,"endTime":2133.63,"body":"specific TEDx event, I actually"},{"speaker":"Matthew Confer","startTime":2129.85,"endTime":2133.63,"body":"did full run throughs of the"},{"speaker":"Matthew Confer","startTime":2133.63,"endTime":2137.41,"body":"presentations with them, I"},{"speaker":"Matthew Confer","startTime":2133.63,"endTime":2137.41,"body":"iterated on it, I adjusted it."},{"speaker":"Matthew Confer","startTime":2137.41,"endTime":2140.38,"body":"And a lot of the people that"},{"speaker":"Matthew Confer","startTime":2137.41,"endTime":2140.38,"body":"I've interacted with who have"},{"speaker":"Matthew Confer","startTime":2140.38,"endTime":2145.0,"body":"given TEDx talks, or who"},{"speaker":"Matthew Confer","startTime":2140.38,"endTime":2145.0,"body":"organized TEDx events, they get"},{"speaker":"Matthew Confer","startTime":2145.0,"endTime":2148.27,"body":"a decent amount of proposals. So"},{"speaker":"Matthew Confer","startTime":2145.0,"endTime":2148.27,"body":"anything that you can do to"},{"speaker":"Matthew Confer","startTime":2148.27,"endTime":2152.62,"body":"stand out, but also show that"},{"speaker":"Matthew Confer","startTime":2148.27,"endTime":2152.62,"body":"you've put the work into, if"},{"speaker":"Matthew Confer","startTime":2152.62,"endTime":2155.68,"body":"they choose you as one of the"},{"speaker":"Matthew Confer","startTime":2152.62,"endTime":2155.68,"body":"eight people who get up on stage"},{"speaker":"Matthew Confer","startTime":2155.68,"endTime":2158.2,"body":"at one of their events, or who"},{"speaker":"Matthew Confer","startTime":2155.68,"endTime":2158.2,"body":"speak at one of their virtual"},{"speaker":"Matthew Confer","startTime":2158.2,"endTime":2161.65,"body":"events, you've already thought"},{"speaker":"Matthew Confer","startTime":2158.2,"endTime":2161.65,"body":"about what would make your talk"},{"speaker":"Matthew Confer","startTime":2161.65,"endTime":2164.08,"body":"resonate, and what would make"},{"speaker":"Matthew Confer","startTime":2161.65,"endTime":2164.08,"body":"your talk not necessarily"},{"speaker":"Matthew Confer","startTime":2164.08,"endTime":2168.64,"body":"different, but stick it out in a"},{"speaker":"Matthew Confer","startTime":2164.08,"endTime":2168.64,"body":"way and so I can't give that"},{"speaker":"Matthew Confer","startTime":2168.64,"endTime":2171.58,"body":"organization enough kudos, I"},{"speaker":"Matthew Confer","startTime":2168.64,"endTime":2171.58,"body":"truly enjoyed the opportunity to"},{"speaker":"Matthew Confer","startTime":2171.58,"endTime":2175.06,"body":"work with them. And if you go"},{"speaker":"Matthew Confer","startTime":2171.58,"endTime":2175.06,"body":"down the rabbit hole of learning"},{"speaker":"Matthew Confer","startTime":2175.06,"endTime":2176.98,"body":"about some of the different TEDx"},{"speaker":"Matthew Confer","startTime":2175.06,"endTime":2176.98,"body":"events, some of them have"},{"speaker":"Matthew Confer","startTime":2176.98,"endTime":2180.28,"body":"different themes, and connecting"},{"speaker":"Matthew Confer","startTime":2176.98,"endTime":2180.28,"body":"with on LinkedIn, some of the"},{"speaker":"Matthew Confer","startTime":2180.28,"endTime":2183.67,"body":"TEDx organizers may be in a city"},{"speaker":"Matthew Confer","startTime":2180.28,"endTime":2183.67,"body":"near you yours. I think that's a"},{"speaker":"Matthew Confer","startTime":2183.67,"endTime":2184.75,"body":"great place to start."},{"speaker":"Rory Carruthers","startTime":2184.84,"endTime":2188.29,"body":"Do your"},{"speaker":"Rory Carruthers","startTime":2184.84,"endTime":2188.29,"body":"research, ask questions from the"},{"speaker":"Rory Carruthers","startTime":2188.29,"endTime":2192.16,"body":"people who are putting on the"},{"speaker":"Rory Carruthers","startTime":2188.29,"endTime":2192.16,"body":"event, because they're the ones"},{"speaker":"Rory Carruthers","startTime":2192.16,"endTime":2196.9,"body":"who know what works, right. They"},{"speaker":"Rory Carruthers","startTime":2192.16,"endTime":2196.9,"body":"know their audience. And I mean,"},{"speaker":"Rory Carruthers","startTime":2196.9,"endTime":2199.03,"body":"you could look at a lot of"},{"speaker":"Rory Carruthers","startTime":2196.9,"endTime":2199.03,"body":"things in business like that."},{"speaker":"Rory Carruthers","startTime":2199.03,"endTime":2202.33,"body":"Right? You know, it's like the"},{"speaker":"Rory Carruthers","startTime":2199.03,"endTime":2202.33,"body":"same as asking your customers,"},{"speaker":"Rory Carruthers","startTime":2202.36,"endTime":2206.47,"body":"you know, what is it that you"},{"speaker":"Rory Carruthers","startTime":2202.36,"endTime":2206.47,"body":"want next? from us as a"},{"speaker":"Rory Carruthers","startTime":2206.47,"endTime":2210.46,"body":"business? Yeah, because they're"},{"speaker":"Rory Carruthers","startTime":2206.47,"endTime":2210.46,"body":"the ones who are driving the"},{"speaker":"Rory Carruthers","startTime":2210.46,"endTime":2211.33,"body":"ship essentially."},{"speaker":"Dominica Lumazar","startTime":2212.62,"endTime":2214.78,"body":"Okay, so I've"},{"speaker":"Dominica Lumazar","startTime":2212.62,"endTime":2214.78,"body":"got kind of a random question"},{"speaker":"Dominica Lumazar","startTime":2214.78,"endTime":2219.19,"body":"for you, Matthew. If you are not"},{"speaker":"Dominica Lumazar","startTime":2214.78,"endTime":2219.19,"body":"in your current role, we love to"},{"speaker":"Dominica Lumazar","startTime":2219.19,"endTime":2221.68,"body":"ask everyone, this is for fun."},{"speaker":"Dominica Lumazar","startTime":2219.19,"endTime":2221.68,"body":"If you're not in your current"},{"speaker":"Dominica Lumazar","startTime":2221.68,"endTime":2225.19,"body":"role, what would you be doing?"},{"speaker":"Dominica Lumazar","startTime":2221.68,"endTime":2225.19,"body":"Would you be an astronaut? What"},{"speaker":"Dominica Lumazar","startTime":2225.19,"endTime":2226.99,"body":"would you be doing? You know,"},{"speaker":"Matthew Confer","startTime":2226.99,"endTime":2230.08,"body":"when I"},{"speaker":"Matthew Confer","startTime":2226.99,"endTime":2230.08,"body":"originally went to university, I"},{"speaker":"Matthew Confer","startTime":2230.08,"endTime":2234.16,"body":"thought I wanted to be a lawyer,"},{"speaker":"Matthew Confer","startTime":2230.08,"endTime":2234.16,"body":"I think I had these ideas of"},{"speaker":"Matthew Confer","startTime":2234.19,"endTime":2238.18,"body":"what Jack McCoy did on on the TV"},{"speaker":"Matthew Confer","startTime":2234.19,"endTime":2238.18,"body":"show law and order. And that was"},{"speaker":"Matthew Confer","startTime":2238.96,"endTime":2241.63,"body":"to be a lawyer. I quickly"},{"speaker":"Matthew Confer","startTime":2238.96,"endTime":2241.63,"body":"learned that wasn't what it"},{"speaker":"Matthew Confer","startTime":2241.63,"endTime":2245.29,"body":"meant to be a lawyer. And I'm"},{"speaker":"Matthew Confer","startTime":2241.63,"endTime":2245.29,"body":"very happy that I didn't go in"},{"speaker":"Matthew Confer","startTime":2245.29,"endTime":2248.71,"body":"that direction. Part of what I"},{"speaker":"Matthew Confer","startTime":2245.29,"endTime":2248.71,"body":"found interesting, though, about"},{"speaker":"Matthew Confer","startTime":2248.71,"endTime":2252.97,"body":"being a lawyer was conveying an"},{"speaker":"Matthew Confer","startTime":2248.71,"endTime":2252.97,"body":"argument arguing for it, and"},{"speaker":"Matthew Confer","startTime":2252.97,"endTime":2257.68,"body":"then trying to convince people"},{"speaker":"Matthew Confer","startTime":2252.97,"endTime":2257.68,"body":"of your your point of view. So I"},{"speaker":"Matthew Confer","startTime":2257.68,"endTime":2260.8,"body":"think that's a roundabout way of"},{"speaker":"Matthew Confer","startTime":2257.68,"endTime":2260.8,"body":"me saying, I really like"},{"speaker":"Matthew Confer","startTime":2260.8,"endTime":2263.89,"body":"storytelling. And and I think,"},{"speaker":"Matthew Confer","startTime":2260.8,"endTime":2263.89,"body":"thank you for highlighting that"},{"speaker":"Matthew Confer","startTime":2263.89,"endTime":2268.36,"body":"from the TEDx talk. And I think"},{"speaker":"Matthew Confer","startTime":2263.89,"endTime":2268.36,"body":"a lot of what I, the people who"},{"speaker":"Matthew Confer","startTime":2268.36,"endTime":2271.48,"body":"shaped me the most were the"},{"speaker":"Matthew Confer","startTime":2268.36,"endTime":2271.48,"body":"teachers that I had. So I think"},{"speaker":"Matthew Confer","startTime":2271.48,"endTime":2275.44,"body":"I would like to have probably"},{"speaker":"Matthew Confer","startTime":2271.48,"endTime":2275.44,"body":"been a professor, or a high"},{"speaker":"Matthew Confer","startTime":2275.44,"endTime":2279.52,"body":"school teacher, and be able to"},{"speaker":"Matthew Confer","startTime":2275.44,"endTime":2279.52,"body":"tell stories to students and"},{"speaker":"Matthew Confer","startTime":2279.52,"endTime":2283.18,"body":"maybe help them see or learn in"},{"speaker":"Matthew Confer","startTime":2279.52,"endTime":2283.18,"body":"a more vivid way."},{"speaker":"Dominica Lumazar","startTime":2283.54,"endTime":2286.3,"body":"Awesome. Wow,"},{"speaker":"Dominica Lumazar","startTime":2283.54,"endTime":2286.3,"body":"you're continuing to do that"},{"speaker":"Dominica Lumazar","startTime":2286.3,"endTime":2289.81,"body":"with a TEDx. I think it has"},{"speaker":"Dominica Lumazar","startTime":2286.3,"endTime":2289.81,"body":"something like 96,000 views,"},{"speaker":"Dominica Lumazar","startTime":2289.81,"endTime":2293.08,"body":"something like that. I mean,"},{"speaker":"Dominica Lumazar","startTime":2289.81,"endTime":2293.08,"body":"it's Yeah, it's an impressive"},{"speaker":"Dominica Lumazar","startTime":2293.08,"endTime":2293.68,"body":"TED Talk,"},{"speaker":"Rory Carruthers","startTime":2293.98,"endTime":2295.21,"body":"get over"},{"speaker":"Rory Carruthers","startTime":2293.98,"endTime":2295.21,"body":"100,000."},{"speaker":"Dominica Lumazar","startTime":2295.24,"endTime":2298.45,"body":"Yeah, let's do"},{"speaker":"Dominica Lumazar","startTime":2295.24,"endTime":2298.45,"body":"it guy. He'll do it, you'll do"},{"speaker":"Dominica Lumazar","startTime":2298.45,"endTime":2300.01,"body":"another TED Talk. At some point."},{"speaker":"Matthew Confer","startTime":2300.61,"endTime":2303.67,"body":"I, you know, it"},{"speaker":"Matthew Confer","startTime":2300.61,"endTime":2303.67,"body":"has been without a doubt the"},{"speaker":"Matthew Confer","startTime":2303.67,"endTime":2307.69,"body":"thing that has allowed me to"},{"speaker":"Matthew Confer","startTime":2303.67,"endTime":2307.69,"body":"connect with people specifically"},{"speaker":"Matthew Confer","startTime":2307.69,"endTime":2311.17,"body":"on LinkedIn, and Twitter in a"},{"speaker":"Matthew Confer","startTime":2307.69,"endTime":2311.17,"body":"way that I'd never thought"},{"speaker":"Matthew Confer","startTime":2311.17,"endTime":2314.71,"body":"possible, whereas people will"},{"speaker":"Matthew Confer","startTime":2311.17,"endTime":2314.71,"body":"randomly find the talk, it's,"},{"speaker":"Matthew Confer","startTime":2314.71,"endTime":2317.98,"body":"it's to your point earlier,"},{"speaker":"Matthew Confer","startTime":2314.71,"endTime":2317.98,"body":"where you were watching my talk."},{"speaker":"Matthew Confer","startTime":2317.98,"endTime":2320.05,"body":"And then before you knew it, you"},{"speaker":"Matthew Confer","startTime":2317.98,"endTime":2320.05,"body":"were watching another talk. It's"},{"speaker":"Matthew Confer","startTime":2320.05,"endTime":2322.57,"body":"kind of like the Netflix"},{"speaker":"Matthew Confer","startTime":2320.05,"endTime":2322.57,"body":"algorithm or the YouTube"},{"speaker":"Matthew Confer","startTime":2322.57,"endTime":2324.79,"body":"algorithm, you just find"},{"speaker":"Matthew Confer","startTime":2322.57,"endTime":2324.79,"body":"yourself watching talk after"},{"speaker":"Matthew Confer","startTime":2324.79,"endTime":2328.54,"body":"talk. And I think I've started"},{"speaker":"Matthew Confer","startTime":2324.79,"endTime":2328.54,"body":"to become recommended next to"},{"speaker":"Matthew Confer","startTime":2328.54,"endTime":2332.11,"body":"some other talks. So people will"},{"speaker":"Matthew Confer","startTime":2328.54,"endTime":2332.11,"body":"find me and have no connection"},{"speaker":"Matthew Confer","startTime":2332.11,"endTime":2336.88,"body":"to me or our organization, or"},{"speaker":"Matthew Confer","startTime":2332.11,"endTime":2336.88,"body":"not even live in America or"},{"speaker":"Matthew Confer","startTime":2336.88,"endTime":2339.67,"body":"anywhere near me. And they'll"},{"speaker":"Matthew Confer","startTime":2336.88,"endTime":2339.67,"body":"send a message on LinkedIn and"},{"speaker":"Matthew Confer","startTime":2339.67,"endTime":2343.48,"body":"say, this really resonated about"},{"speaker":"Matthew Confer","startTime":2339.67,"endTime":2343.48,"body":"the talk. So I would love to"},{"speaker":"Matthew Confer","startTime":2343.48,"endTime":2345.79,"body":"give another one at some point,"},{"speaker":"Matthew Confer","startTime":2343.48,"endTime":2345.79,"body":"just because I think it's"},{"speaker":"Matthew Confer","startTime":2345.79,"endTime":2349.66,"body":"allowed me to expand my network."},{"speaker":"Matthew Confer","startTime":2345.79,"endTime":2349.66,"body":"It's allowed me to learn what"},{"speaker":"Matthew Confer","startTime":2349.66,"endTime":2352.48,"body":"people are doing all around the"},{"speaker":"Matthew Confer","startTime":2349.66,"endTime":2352.48,"body":"world gotten some some coaching"},{"speaker":"Matthew Confer","startTime":2352.48,"endTime":2356.71,"body":"and some clients from it. And so"},{"speaker":"Matthew Confer","startTime":2352.48,"endTime":2356.71,"body":"yes, I think I would be be"},{"speaker":"Matthew Confer","startTime":2356.71,"endTime":2358.15,"body":"interested in doing it again."},{"speaker":"Rory Carruthers","startTime":2358.24,"endTime":2360.13,"body":"Yeah, one of"},{"speaker":"Rory Carruthers","startTime":2358.24,"endTime":2360.13,"body":"the things that, you know, we"},{"speaker":"Rory Carruthers","startTime":2360.13,"endTime":2364.24,"body":"talked about is credibility"},{"speaker":"Rory Carruthers","startTime":2360.13,"endTime":2364.24,"body":"factors. What are the the key"},{"speaker":"Rory Carruthers","startTime":2364.24,"endTime":2366.67,"body":"things that are going to make a"},{"speaker":"Rory Carruthers","startTime":2364.24,"endTime":2366.67,"body":"difference as far as the"},{"speaker":"Rory Carruthers","startTime":2366.67,"endTime":2368.38,"body":"credibility you're putting out"},{"speaker":"Rory Carruthers","startTime":2366.67,"endTime":2368.38,"body":"there that make your"},{"speaker":"Rory Carruthers","startTime":2368.38,"endTime":2373.24,"body":"conversations with potential"},{"speaker":"Rory Carruthers","startTime":2368.38,"endTime":2373.24,"body":"clients easier. And there's"},{"speaker":"Rory Carruthers","startTime":2373.24,"endTime":2376.63,"body":"things like books, being an"},{"speaker":"Rory Carruthers","startTime":2373.24,"endTime":2376.63,"body":"author, a best selling author,"},{"speaker":"Rory Carruthers","startTime":2376.66,"endTime":2379.72,"body":"even better, there's getting"},{"speaker":"Rory Carruthers","startTime":2376.66,"endTime":2379.72,"body":"featured in the media, which"},{"speaker":"Rory Carruthers","startTime":2379.72,"endTime":2381.97,"body":"really helps. And then there's"},{"speaker":"Rory Carruthers","startTime":2379.72,"endTime":2381.97,"body":"things like Ted Talks, we don't"},{"speaker":"Rory Carruthers","startTime":2381.97,"endTime":2385.84,"body":"talk about TED Talks enough. But"},{"speaker":"Rory Carruthers","startTime":2381.97,"endTime":2385.84,"body":"it really does make a difference"},{"speaker":"Rory Carruthers","startTime":2385.84,"endTime":2388.78,"body":"as far as the audience that"},{"speaker":"Rory Carruthers","startTime":2385.84,"endTime":2388.78,"body":"you're able to reach and the"},{"speaker":"Rory Carruthers","startTime":2388.78,"endTime":2392.23,"body":"conversations that you then"},{"speaker":"Rory Carruthers","startTime":2388.78,"endTime":2392.23,"body":"have, because I'm also sure that"},{"speaker":"Rory Carruthers","startTime":2392.71,"endTime":2394.96,"body":"when you've been talking to"},{"speaker":"Rory Carruthers","startTime":2392.71,"endTime":2394.96,"body":"people about your process,"},{"speaker":"Rory Carruthers","startTime":2394.99,"endTime":2397.96,"body":"they're already predisposed to"},{"speaker":"Rory Carruthers","startTime":2394.99,"endTime":2397.96,"body":"your ideas. So when you have"},{"speaker":"Rory Carruthers","startTime":2397.96,"endTime":2400.93,"body":"those conversations with them"},{"speaker":"Rory Carruthers","startTime":2397.96,"endTime":2400.93,"body":"about working with you guys."},{"speaker":"Rory Carruthers","startTime":2401.14,"endTime":2405.55,"body":"It's like, it's so much easier."},{"speaker":"Rory Carruthers","startTime":2401.14,"endTime":2405.55,"body":"Like, it's just like, Oh, yeah,"},{"speaker":"Rory Carruthers","startTime":2405.85,"endTime":2408.58,"body":"you're ready to go, Okay, let's"},{"speaker":"Rory Carruthers","startTime":2405.85,"endTime":2408.58,"body":"do it. That type of thing as"},{"speaker":"Rory Carruthers","startTime":2408.58,"endTime":2410.29,"body":"you're not having to sell as"},{"speaker":"Rory Carruthers","startTime":2408.58,"endTime":2410.29,"body":"much, right?"},{"speaker":"Matthew Confer","startTime":2410.83,"endTime":2412.81,"body":"I couldn't agree"},{"speaker":"Matthew Confer","startTime":2410.83,"endTime":2412.81,"body":"more. And I also think one of"},{"speaker":"Matthew Confer","startTime":2412.81,"endTime":2416.44,"body":"the advantages of having things"},{"speaker":"Matthew Confer","startTime":2412.81,"endTime":2416.44,"body":"like LinkedIn, or just the"},{"speaker":"Matthew Confer","startTime":2416.44,"endTime":2420.46,"body":"internet in general is, I find"},{"speaker":"Matthew Confer","startTime":2416.44,"endTime":2420.46,"body":"it really powerful that a lot of"},{"speaker":"Matthew Confer","startTime":2420.46,"endTime":2423.91,"body":"the times when people reach out,"},{"speaker":"Matthew Confer","startTime":2420.46,"endTime":2423.91,"body":"they'll not just reach out with"},{"speaker":"Matthew Confer","startTime":2423.91,"endTime":2426.61,"body":"a generic, I'd love to connect"},{"speaker":"Matthew Confer","startTime":2423.91,"endTime":2426.61,"body":"and learn more, they'll reach"},{"speaker":"Matthew Confer","startTime":2426.61,"endTime":2430.69,"body":"out with a tangible, you know,"},{"speaker":"Matthew Confer","startTime":2426.61,"endTime":2430.69,"body":"two bullet point list of two"},{"speaker":"Matthew Confer","startTime":2430.69,"endTime":2434.17,"body":"things that I've done, or"},{"speaker":"Matthew Confer","startTime":2430.69,"endTime":2434.17,"body":"they've done that that reflects"},{"speaker":"Matthew Confer","startTime":2434.17,"endTime":2436.87,"body":"something that I've talked"},{"speaker":"Matthew Confer","startTime":2434.17,"endTime":2436.87,"body":"about, or I've wrote about, and"},{"speaker":"Matthew Confer","startTime":2436.87,"endTime":2439.66,"body":"they've said, you know, I'd love"},{"speaker":"Matthew Confer","startTime":2436.87,"endTime":2439.66,"body":"to talk to you about it for 15"},{"speaker":"Matthew Confer","startTime":2439.66,"endTime":2443.14,"body":"minutes, and you get so many"},{"speaker":"Matthew Confer","startTime":2439.66,"endTime":2443.14,"body":"generic messages that the ones"},{"speaker":"Matthew Confer","startTime":2443.14,"endTime":2446.35,"body":"that stick out are the ones that"},{"speaker":"Matthew Confer","startTime":2443.14,"endTime":2446.35,"body":"specifically call out something"},{"speaker":"Matthew Confer","startTime":2446.35,"endTime":2449.26,"body":"that you've done, or something"},{"speaker":"Matthew Confer","startTime":2446.35,"endTime":2449.26,"body":"that they've done that might be"},{"speaker":"Matthew Confer","startTime":2449.26,"endTime":2452.29,"body":"of interest. And so that would"},{"speaker":"Matthew Confer","startTime":2449.26,"endTime":2452.29,"body":"be a huge suggestion that I"},{"speaker":"Matthew Confer","startTime":2452.29,"endTime":2455.02,"body":"would make anytime you're"},{"speaker":"Matthew Confer","startTime":2452.29,"endTime":2455.02,"body":"reaching out to somebody, do the"},{"speaker":"Matthew Confer","startTime":2455.02,"endTime":2457.45,"body":"five to 10 minutes of due"},{"speaker":"Matthew Confer","startTime":2455.02,"endTime":2457.45,"body":"diligence on them and try to"},{"speaker":"Matthew Confer","startTime":2457.45,"endTime":2460.99,"body":"pick something out, that might"},{"speaker":"Matthew Confer","startTime":2457.45,"endTime":2460.99,"body":"make your message stand out"},{"speaker":"Matthew Confer","startTime":2461.02,"endTime":2464.2,"body":"against the hundreds of other"},{"speaker":"Matthew Confer","startTime":2461.02,"endTime":2464.2,"body":"messages that that individual"},{"speaker":"Matthew Confer","startTime":2464.2,"endTime":2464.77,"body":"might get?"},{"speaker":"Dominica Lumazar","startTime":2465.25,"endTime":2466.78,"body":"Well, that's"},{"speaker":"Dominica Lumazar","startTime":2465.25,"endTime":2466.78,"body":"exactly why we're even on this"},{"speaker":"Dominica Lumazar","startTime":2466.78,"endTime":2469.3,"body":"call now. Right? Because you"},{"speaker":"Dominica Lumazar","startTime":2466.78,"endTime":2469.3,"body":"reached out to me, I mean, it"},{"speaker":"Dominica Lumazar","startTime":2469.3,"endTime":2472.03,"body":"was very straightforward. And I"},{"speaker":"Dominica Lumazar","startTime":2469.3,"endTime":2472.03,"body":"appreciate that, yeah, I receive"},{"speaker":"Dominica Lumazar","startTime":2472.03,"endTime":2475.84,"body":"hundreds of messages. Oh, it's,"},{"speaker":"Dominica Lumazar","startTime":2472.03,"endTime":2475.84,"body":"it's overwhelming to go through"},{"speaker":"Dominica Lumazar","startTime":2475.84,"endTime":2477.85,"body":"them. And most of them are just,"},{"speaker":"Dominica Lumazar","startTime":2475.84,"endTime":2477.85,"body":"hey, let's connect, let's"},{"speaker":"Dominica Lumazar","startTime":2477.85,"endTime":2480.67,"body":"connect. But yours stood out"},{"speaker":"Dominica Lumazar","startTime":2477.85,"endTime":2480.67,"body":"right away, in large part,"},{"speaker":"Dominica Lumazar","startTime":2480.67,"endTime":2483.46,"body":"because you said, You know, I"},{"speaker":"Dominica Lumazar","startTime":2480.67,"endTime":2483.46,"body":"did a TED talk, when we watch"},{"speaker":"Dominica Lumazar","startTime":2483.46,"endTime":2485.44,"body":"that. And I watched it really"},{"speaker":"Dominica Lumazar","startTime":2483.46,"endTime":2485.44,"body":"quick. And I thought perfect,"},{"speaker":"Dominica Lumazar","startTime":2485.44,"endTime":2487.3,"body":"it's gonna be really valuable"},{"speaker":"Dominica Lumazar","startTime":2485.44,"endTime":2487.3,"body":"for our listeners,"},{"speaker":"Rory Carruthers","startTime":2487.51,"endTime":2489.79,"body":"let's get him"},{"speaker":"Rory Carruthers","startTime":2487.51,"endTime":2489.79,"body":"on the show. We just wrapped up"},{"speaker":"Rory Carruthers","startTime":2489.79,"endTime":2494.38,"body":"a book that focuses on sales"},{"speaker":"Rory Carruthers","startTime":2489.79,"endTime":2494.38,"body":"prospecting, specifically. And"},{"speaker":"Rory Carruthers","startTime":2494.38,"endTime":2498.43,"body":"what you said is exactly what is"},{"speaker":"Rory Carruthers","startTime":2494.38,"endTime":2498.43,"body":"mentioned in that and as b2b"},{"speaker":"Rory Carruthers","startTime":2498.43,"endTime":2503.44,"body":"prospecting To be clear, but it"},{"speaker":"Rory Carruthers","startTime":2498.43,"endTime":2503.44,"body":"does kind of translate across"},{"speaker":"Rory Carruthers","startTime":2503.44,"endTime":2508.99,"body":"different mediums is that when"},{"speaker":"Rory Carruthers","startTime":2503.44,"endTime":2508.99,"body":"you are reaching out to someone,"},{"speaker":"Rory Carruthers","startTime":2508.99,"endTime":2512.74,"body":"do your research, you know, get,"},{"speaker":"Rory Carruthers","startTime":2508.99,"endTime":2512.74,"body":"you know, make, make it"},{"speaker":"Rory Carruthers","startTime":2512.74,"endTime":2515.74,"body":"personal, get to know them, read"},{"speaker":"Rory Carruthers","startTime":2512.74,"endTime":2515.74,"body":"a blog post of theirs, you know,"},{"speaker":"Rory Carruthers","startTime":2515.74,"endTime":2519.31,"body":"if they if they posted something"},{"speaker":"Rory Carruthers","startTime":2515.74,"endTime":2519.31,"body":"on LinkedIn, read it, reference"},{"speaker":"Rory Carruthers","startTime":2519.31,"endTime":2523.18,"body":"it. Mention, you know, if you"},{"speaker":"Rory Carruthers","startTime":2519.31,"endTime":2523.18,"body":"liked it, or if you Oh,"},{"speaker":"Rory Carruthers","startTime":2523.18,"endTime":2524.38,"body":"hopefully you didn't, you know,"},{"speaker":"Dominica Lumazar","startTime":2524.0,"endTime":2526.34,"body":"I hate it,"},{"speaker":"Dominica Lumazar","startTime":2524.0,"endTime":2526.34,"body":"let's"},{"speaker":"Rory Carruthers","startTime":2526.34,"endTime":2528.56,"body":"you know,"},{"speaker":"Rory Carruthers","startTime":2526.34,"endTime":2528.56,"body":"exactly, find, find something"},{"speaker":"Rory Carruthers","startTime":2528.56,"endTime":2532.37,"body":"that you like about what they're"},{"speaker":"Rory Carruthers","startTime":2528.56,"endTime":2532.37,"body":"doing. And mention that. And"},{"speaker":"Rory Carruthers","startTime":2532.37,"endTime":2535.97,"body":"you'll create that that personal"},{"speaker":"Rory Carruthers","startTime":2532.37,"endTime":2535.97,"body":"connection, a lot easier, a lot"},{"speaker":"Rory Carruthers","startTime":2535.97,"endTime":2538.91,"body":"quicker, and it can open doors"},{"speaker":"Rory Carruthers","startTime":2535.97,"endTime":2538.91,"body":"in ways that you may not have"},{"speaker":"Rory Carruthers","startTime":2538.91,"endTime":2539.78,"body":"even thought possible."},{"speaker":"Matthew Confer","startTime":2540.519,"endTime":2542.679,"body":"It couldn't"},{"speaker":"Matthew Confer","startTime":2540.519,"endTime":2542.679,"body":"agree more. I have a friend that"},{"speaker":"Matthew Confer","startTime":2542.679,"endTime":2546.459,"body":"says one of the most powerful"},{"speaker":"Matthew Confer","startTime":2542.679,"endTime":2546.459,"body":"ways to do cold introductions is"},{"speaker":"Matthew Confer","startTime":2546.459,"endTime":2549.429,"body":"to write something to somebody"},{"speaker":"Matthew Confer","startTime":2546.459,"endTime":2549.429,"body":"and say, here are the four"},{"speaker":"Matthew Confer","startTime":2549.429,"endTime":2552.669,"body":"things that I think you could do"},{"speaker":"Matthew Confer","startTime":2549.429,"endTime":2552.669,"body":"given this problem that you"},{"speaker":"Matthew Confer","startTime":2552.729,"endTime":2555.369,"body":"highlighted in a recent blog"},{"speaker":"Matthew Confer","startTime":2552.729,"endTime":2555.369,"body":"post, or have you ever thought"},{"speaker":"Matthew Confer","startTime":2555.369,"endTime":2558.399,"body":"about doing this, this and this"},{"speaker":"Matthew Confer","startTime":2555.369,"endTime":2558.399,"body":"for your business? And it's"},{"speaker":"Matthew Confer","startTime":2558.399,"endTime":2560.679,"body":"almost like you're doing a"},{"speaker":"Matthew Confer","startTime":2558.399,"endTime":2560.679,"body":"little bit of the work for them"},{"speaker":"Matthew Confer","startTime":2560.679,"endTime":2563.049,"body":"of saying, here's how I've"},{"speaker":"Matthew Confer","startTime":2560.679,"endTime":2563.049,"body":"almost come up with solutions"},{"speaker":"Matthew Confer","startTime":2563.049,"endTime":2566.049,"body":"for you. You don't have to take"},{"speaker":"Matthew Confer","startTime":2563.049,"endTime":2566.049,"body":"them. But just the fact that I"},{"speaker":"Matthew Confer","startTime":2566.049,"endTime":2570.039,"body":"put that effort in, you might be"},{"speaker":"Matthew Confer","startTime":2566.049,"endTime":2570.039,"body":"more open to having that 15"},{"speaker":"Matthew Confer","startTime":2570.039,"endTime":2572.259,"body":"minute introductory coffee or"},{"speaker":"Matthew Confer","startTime":2570.039,"endTime":2572.259,"body":"conversation."},{"speaker":"Dominica Lumazar","startTime":2572.32,"endTime":2574.42,"body":"Oh,"},{"speaker":"Dominica Lumazar","startTime":2572.32,"endTime":2574.42,"body":"absolutely. And you've provided"},{"speaker":"Dominica Lumazar","startTime":2574.42,"endTime":2577.09,"body":"value, you've taken the time to"},{"speaker":"Dominica Lumazar","startTime":2574.42,"endTime":2577.09,"body":"provide value. That's huge."},{"speaker":"Dominica Lumazar","startTime":2577.15,"endTime":2580.12,"body":"Well, this has been so awesome."},{"speaker":"Dominica Lumazar","startTime":2577.15,"endTime":2580.12,"body":"Thank you so much for taking the"},{"speaker":"Dominica Lumazar","startTime":2580.12,"endTime":2580.6,"body":"time."},{"speaker":"Matthew Confer","startTime":2580.63,"endTime":2582.91,"body":"I've really"},{"speaker":"Matthew Confer","startTime":2580.63,"endTime":2582.91,"body":"appreciated that time as well."},{"speaker":"Matthew Confer","startTime":2582.91,"endTime":2586.0,"body":"And I'll come back to what I've"},{"speaker":"Matthew Confer","startTime":2582.91,"endTime":2586.0,"body":"said I really enjoy connecting"},{"speaker":"Matthew Confer","startTime":2586.0,"endTime":2588.58,"body":"with people. So if you if you"},{"speaker":"Matthew Confer","startTime":2586.0,"endTime":2588.58,"body":"find something in the TED talk"},{"speaker":"Matthew Confer","startTime":2588.58,"endTime":2592.21,"body":"that resonates with you,"},{"speaker":"Matthew Confer","startTime":2588.58,"endTime":2592.21,"body":"LinkedIn, Twitter, or finding us"},{"speaker":"Matthew Confer","startTime":2592.21,"endTime":2595.51,"body":"on our website at ability is the"},{"speaker":"Matthew Confer","startTime":2592.21,"endTime":2595.51,"body":"best way to get in touch and"},{"speaker":"Matthew Confer","startTime":2595.51,"endTime":2598.15,"body":"check out our Learn To Lead"},{"speaker":"Matthew Confer","startTime":2595.51,"endTime":2598.15,"body":"podcast, and thank you for this"},{"speaker":"Matthew Confer","startTime":2598.15,"endTime":2599.47,"body":"conversation. I've really"},{"speaker":"Matthew Confer","startTime":2598.15,"endTime":2599.47,"body":"enjoyed it."},{"speaker":"Rory Carruthers","startTime":2599.68,"endTime":2600.79,"body":"Definitely we"},{"speaker":"Rory Carruthers","startTime":2599.68,"endTime":2600.79,"body":"have as well."},{"speaker":"Dominica Lumazar","startTime":2600.91,"endTime":2602.77,"body":"Alright guys,"},{"speaker":"Dominica Lumazar","startTime":2600.91,"endTime":2602.77,"body":"we'll see you in the next one."},{"speaker":"Dominica Lumazar","startTime":2602.83,"endTime":2603.64,"body":"Bye."},{"speaker":"Rory Carruthers","startTime":2603.82,"endTime":2606.85,"body":"alright, bye."},{"speaker":"Rory Carruthers","startTime":2603.82,"endTime":2606.85,"body":"On the next episode, we shared"},{"speaker":"Rory Carruthers","startTime":2606.85,"endTime":2610.48,"body":"the truth about online"},{"speaker":"Rory Carruthers","startTime":2606.85,"endTime":2610.48,"body":"marketing. That's right, we are"},{"speaker":"Rory Carruthers","startTime":2610.48,"endTime":2614.11,"body":"doing an expose on this shady"},{"speaker":"Rory Carruthers","startTime":2610.48,"endTime":2614.11,"body":"underworld of online marketing."},{"speaker":"Rory Carruthers","startTime":2614.23,"endTime":2619.09,"body":"And we are exposing the so"},{"speaker":"Rory Carruthers","startTime":2614.23,"endTime":2619.09,"body":"called marketing gurus we dive"},{"speaker":"Rory Carruthers","startTime":2619.09,"endTime":2622.18,"body":"into the harsh realities of"},{"speaker":"Rory Carruthers","startTime":2619.09,"endTime":2622.18,"body":"social media marketing, and we"},{"speaker":"Rory Carruthers","startTime":2622.18,"endTime":2627.61,"body":"share why 95% of every person"},{"speaker":"Rory Carruthers","startTime":2622.18,"endTime":2627.61,"body":"who takes an online course gets"},{"speaker":"Rory Carruthers","startTime":2627.61,"endTime":2632.32,"body":"little to no results and why the"},{"speaker":"Rory Carruthers","startTime":2627.61,"endTime":2632.32,"body":"gurus know this and do nothing"},{"speaker":"Rory Carruthers","startTime":2632.32,"endTime":2636.43,"body":"about it. And we expose the"},{"speaker":"Rory Carruthers","startTime":2632.32,"endTime":2636.43,"body":"psychological tricks that they"},{"speaker":"Rory Carruthers","startTime":2636.43,"endTime":2640.18,"body":"use to put you into a buying"},{"speaker":"Rory Carruthers","startTime":2636.43,"endTime":2640.18,"body":"state so that you purchase from"},{"speaker":"Rory Carruthers","startTime":2640.18,"endTime":2644.32,"body":"them even when they know you"},{"speaker":"Rory Carruthers","startTime":2640.18,"endTime":2644.32,"body":"won't get any results. It"},{"speaker":"Rory Carruthers","startTime":2644.32,"endTime":2647.35,"body":"totally unethical. we're"},{"speaker":"Rory Carruthers","startTime":2644.32,"endTime":2647.35,"body":"exposing their shady tactics, so"},{"speaker":"Rory Carruthers","startTime":2647.35,"endTime":2650.62,"body":"you don't have to fall for their"},{"speaker":"Rory Carruthers","startTime":2647.35,"endTime":2650.62,"body":"lies and scams anymore. And"},{"speaker":"Rory Carruthers","startTime":2650.62,"endTime":2654.34,"body":"information like this is only"},{"speaker":"Rory Carruthers","startTime":2650.62,"endTime":2654.34,"body":"available on the big picture"},{"speaker":"Rory Carruthers","startTime":2654.34,"endTime":2658.0,"body":"business podcasts. So get those"},{"speaker":"Rory Carruthers","startTime":2654.34,"endTime":2658.0,"body":"fingers of typing. leave us a"},{"speaker":"Rory Carruthers","startTime":2658.0,"endTime":2662.23,"body":"review over on Apple podcasts."},{"speaker":"Rory Carruthers","startTime":2658.0,"endTime":2662.23,"body":"It really does make us smile."},{"speaker":"Rory Carruthers","startTime":2663.1,"endTime":2668.59,"body":"Can you see how big the smile"},{"speaker":"Rory Carruthers","startTime":2663.1,"endTime":2668.59,"body":"is? Can you can you really"}]}