{"version":"1.0.0","segments":[{"speaker":"Dominica Lumazar","startTime":0.0,"endTime":5.28,"body":"Facebook ads"},{"speaker":"Dominica Lumazar","startTime":0.0,"endTime":5.28,"body":"ios 14 What's up, everybody?"},{"speaker":"Dominica Lumazar","startTime":5.28,"endTime":9.06,"body":"Welcome to another episode of"},{"speaker":"Dominica Lumazar","startTime":5.28,"endTime":9.06,"body":"The bPb podcast. And today,"},{"speaker":"Dominica Lumazar","startTime":9.18,"endTime":12.81,"body":"we're going to talk about"},{"speaker":"Dominica Lumazar","startTime":9.18,"endTime":12.81,"body":"Facebook and how Facebook admit"},{"speaker":"Dominica Lumazar","startTime":12.87,"endTime":17.94,"body":"defeat, and what Facebook used"},{"speaker":"Dominica Lumazar","startTime":12.87,"endTime":17.94,"body":"to be. There's so many topics"},{"speaker":"Dominica Lumazar","startTime":17.94,"endTime":21.6,"body":"that we are going to cover in"},{"speaker":"Dominica Lumazar","startTime":17.94,"endTime":21.6,"body":"this episode. So get ready. For"},{"speaker":"Dominica Lumazar","startTime":21.6,"endTime":24.39,"body":"those of you who do not know,"},{"speaker":"Dominica Lumazar","startTime":21.6,"endTime":24.39,"body":"Rory, and I've been running"},{"speaker":"Dominica Lumazar","startTime":24.39,"endTime":29.34,"body":"Facebook ads for what feels like"},{"speaker":"Dominica Lumazar","startTime":24.39,"endTime":29.34,"body":"a century, because we've got a"},{"speaker":"Dominica Lumazar","startTime":29.34,"endTime":33.15,"body":"lot of experience in this. And"},{"speaker":"Dominica Lumazar","startTime":29.34,"endTime":33.15,"body":"Rory actually brought this to my"},{"speaker":"Dominica Lumazar","startTime":33.15,"endTime":37.29,"body":"attention of what is actually"},{"speaker":"Dominica Lumazar","startTime":33.15,"endTime":37.29,"body":"happening today, because I"},{"speaker":"Dominica Lumazar","startTime":37.29,"endTime":41.01,"body":"pulled all of my clients"},{"speaker":"Dominica Lumazar","startTime":37.29,"endTime":41.01,"body":"Facebook ads, because they were"},{"speaker":"Dominica Lumazar","startTime":41.01,"endTime":43.89,"body":"not performing well. And so"},{"speaker":"Dominica Lumazar","startTime":41.01,"endTime":43.89,"body":"we're gonna dive deep into what"},{"speaker":"Dominica Lumazar","startTime":43.89,"endTime":47.31,"body":"the hell is happening with"},{"speaker":"Dominica Lumazar","startTime":43.89,"endTime":47.31,"body":"Facebook, why it has turned into"},{"speaker":"Dominica Lumazar","startTime":47.31,"endTime":52.29,"body":"a giant dumpster fire. And what"},{"speaker":"Dominica Lumazar","startTime":47.31,"endTime":52.29,"body":"we can do to keep getting our"},{"speaker":"Dominica Lumazar","startTime":52.29,"endTime":55.32,"body":"clients the results that they"},{"speaker":"Dominica Lumazar","startTime":52.29,"endTime":55.32,"body":"deserve. So Rory, let's jump in."},{"speaker":"Dominica Lumazar","startTime":55.38,"endTime":57.54,"body":"What do you got? What do you got"},{"speaker":"Dominica Lumazar","startTime":55.38,"endTime":57.54,"body":"for everybody?"},{"speaker":"Rory Carruthers","startTime":57.9,"endTime":60.51,"body":"Well, I think"},{"speaker":"Rory Carruthers","startTime":57.9,"endTime":60.51,"body":"the big question everyone has,"},{"speaker":"Rory Carruthers","startTime":60.51,"endTime":63.15,"body":"is Facebook gonna turn out like"},{"speaker":"Rory Carruthers","startTime":60.51,"endTime":63.15,"body":"MySpace?"},{"speaker":"Dominica Lumazar","startTime":63.72,"endTime":68.25,"body":"Oh, burn, even"},{"speaker":"Dominica Lumazar","startTime":63.72,"endTime":68.25,"body":"having that in the same"},{"speaker":"Dominica Lumazar","startTime":68.25,"endTime":72.99,"body":"sentence? Ouch ah, what's up?"},{"speaker":"Dominica Lumazar","startTime":68.25,"endTime":72.99,"body":"Tom? If you're listening? Yeah,"},{"speaker":"Rory Carruthers","startTime":73.26,"endTime":76.32,"body":"I remember my"},{"speaker":"Rory Carruthers","startTime":73.26,"endTime":76.32,"body":"space. I mean, my space was"},{"speaker":"Rory Carruthers","startTime":76.35,"endTime":79.32,"body":"like, no one thought it was"},{"speaker":"Rory Carruthers","startTime":76.35,"endTime":79.32,"body":"going to go away. Like, and it"},{"speaker":"Rory Carruthers","startTime":79.32,"endTime":83.07,"body":"was, it was great, right? My"},{"speaker":"Rory Carruthers","startTime":79.32,"endTime":83.07,"body":"band, one of my bands was one of"},{"speaker":"Rory Carruthers","startTime":83.1,"endTime":88.59,"body":"the first 1000 bands on my"},{"speaker":"Rory Carruthers","startTime":83.1,"endTime":88.59,"body":"space. And we got so much sales"},{"speaker":"Rory Carruthers","startTime":88.59,"endTime":93.03,"body":"and traction from it. And then"},{"speaker":"Rory Carruthers","startTime":88.59,"endTime":93.03,"body":"just suddenly, you know, got"},{"speaker":"Rory Carruthers","startTime":93.03,"endTime":98.19,"body":"bought out. And it just took a"},{"speaker":"Rory Carruthers","startTime":93.03,"endTime":98.19,"body":"dive, because they just changed"},{"speaker":"Rory Carruthers","startTime":98.19,"endTime":102.69,"body":"too many things too quickly. And"},{"speaker":"Rory Carruthers","startTime":98.19,"endTime":102.69,"body":"the whole thing just crashed,"},{"speaker":"Rory Carruthers","startTime":102.69,"endTime":105.93,"body":"and no one wanted to be on it"},{"speaker":"Rory Carruthers","startTime":102.69,"endTime":105.93,"body":"anymore. Yeah. Well, the"},{"speaker":"Rory Carruthers","startTime":105.93,"endTime":109.59,"body":"question is, is that what's"},{"speaker":"Rory Carruthers","startTime":105.93,"endTime":109.59,"body":"happening with Facebook right"},{"speaker":"Rory Carruthers","startTime":109.59,"endTime":115.95,"body":"now? And? And the answer is eh,"},{"speaker":"Rory Carruthers","startTime":109.59,"endTime":115.95,"body":"maybe? Maybe, right? We don't"},{"speaker":"Rory Carruthers","startTime":115.95,"endTime":120.63,"body":"exactly know. But we are in this"},{"speaker":"Rory Carruthers","startTime":115.95,"endTime":120.63,"body":"weird transition phase where"},{"speaker":"Rory Carruthers","startTime":121.26,"endTime":124.74,"body":"Facebook is, in our opinion, is"},{"speaker":"Rory Carruthers","startTime":121.26,"endTime":124.74,"body":"shooting itself in the foot."},{"speaker":"Dominica Lumazar","startTime":125.67,"endTime":126.75,"body":"A lot Yeah."},{"speaker":"Rory Carruthers","startTime":126.99,"endTime":129.75,"body":"So if for"},{"speaker":"Rory Carruthers","startTime":126.99,"endTime":129.75,"body":"context, what's going on? Okay,"},{"speaker":"Rory Carruthers","startTime":129.75,"endTime":136.05,"body":"so Apple issued this statement"},{"speaker":"Rory Carruthers","startTime":129.75,"endTime":136.05,"body":"at the beginning of 2021,"},{"speaker":"Rory Carruthers","startTime":136.08,"endTime":140.67,"body":"beginning of the year, they say,"},{"speaker":"Rory Carruthers","startTime":136.08,"endTime":140.67,"body":"we're going to make an update in"},{"speaker":"Rory Carruthers","startTime":140.7,"endTime":147.21,"body":"a few months, that is going to"},{"speaker":"Rory Carruthers","startTime":140.7,"endTime":147.21,"body":"make it so that our privacy is"},{"speaker":"Rory Carruthers","startTime":147.21,"endTime":150.54,"body":"going to be the most important"},{"speaker":"Rory Carruthers","startTime":147.21,"endTime":150.54,"body":"thing to our clients. And"},{"speaker":"Rory Carruthers","startTime":150.57,"endTime":153.45,"body":"they're going to have to"},{"speaker":"Rory Carruthers","startTime":150.57,"endTime":153.45,"body":"essentially opt in to receive"},{"speaker":"Rory Carruthers","startTime":153.45,"endTime":158.61,"body":"any type of advertising from"},{"speaker":"Rory Carruthers","startTime":153.45,"endTime":158.61,"body":"and, you know, almost singling"},{"speaker":"Rory Carruthers","startTime":158.61,"endTime":163.47,"body":"out Facebook, right? And saying"},{"speaker":"Rory Carruthers","startTime":158.61,"endTime":163.47,"body":"that, that, you know, if you're"},{"speaker":"Rory Carruthers","startTime":163.53,"endTime":165.99,"body":"if you're going to receive this,"},{"speaker":"Rory Carruthers","startTime":163.53,"endTime":165.99,"body":"these types of marketing"},{"speaker":"Rory Carruthers","startTime":165.99,"endTime":168.6,"body":"messages, you're gonna have to"},{"speaker":"Rory Carruthers","startTime":165.99,"endTime":168.6,"body":"check a box"},{"speaker":"Dominica Lumazar","startTime":168.78,"endTime":170.28,"body":"on the"},{"speaker":"Dominica Lumazar","startTime":168.78,"endTime":170.28,"body":"chopping block."},{"speaker":"Rory Carruthers","startTime":170.39,"endTime":173.78,"body":"Yeah. And so so"},{"speaker":"Rory Carruthers","startTime":170.39,"endTime":173.78,"body":"what happened is, Facebook"},{"speaker":"Rory Carruthers","startTime":173.78,"endTime":178.16,"body":"responded and said, Apple's"},{"speaker":"Rory Carruthers","startTime":173.78,"endTime":178.16,"body":"trying to stop marketers from"},{"speaker":"Rory Carruthers","startTime":178.16,"endTime":181.82,"body":"being able to run their"},{"speaker":"Rory Carruthers","startTime":178.16,"endTime":181.82,"body":"businesses, which is kind of"},{"speaker":"Rory Carruthers","startTime":181.82,"endTime":185.48,"body":"true, they're not wrong in that,"},{"speaker":"Rory Carruthers","startTime":181.82,"endTime":185.48,"body":"but at the same time, you know,"},{"speaker":"Rory Carruthers","startTime":185.48,"endTime":189.17,"body":"Apple's looking at it from as a"},{"speaker":"Rory Carruthers","startTime":185.48,"endTime":189.17,"body":"privacy issue, which they're not"},{"speaker":"Rory Carruthers","startTime":189.17,"endTime":190.79,"body":"wrong about either."},{"speaker":"Dominica Lumazar","startTime":191.09,"endTime":191.66,"body":"Right?"},{"speaker":"Rory Carruthers","startTime":191.81,"endTime":194.36,"body":"Right. We've"},{"speaker":"Rory Carruthers","startTime":191.81,"endTime":194.36,"body":"got these two extremes going on."},{"speaker":"Rory Carruthers","startTime":195.44,"endTime":201.11,"body":"And so it's created this, this"},{"speaker":"Rory Carruthers","startTime":195.44,"endTime":201.11,"body":"issue where we've got Apple,"},{"speaker":"Rory Carruthers","startTime":201.44,"endTime":205.58,"body":"trying to do the right thing for"},{"speaker":"Rory Carruthers","startTime":201.44,"endTime":205.58,"body":"privacy, because everyone's been"},{"speaker":"Rory Carruthers","startTime":205.58,"endTime":208.46,"body":"so concerned about privacy,"},{"speaker":"Rory Carruthers","startTime":205.58,"endTime":208.46,"body":"especially in you know, the last"},{"speaker":"Rory Carruthers","startTime":208.46,"endTime":212.99,"body":"few years, we've seen"},{"speaker":"Rory Carruthers","startTime":208.46,"endTime":212.99,"body":"documentaries come out, like the"},{"speaker":"Rory Carruthers","startTime":213.29,"endTime":217.31,"body":"social dilemma, you know, we had"},{"speaker":"Rory Carruthers","startTime":213.29,"endTime":217.31,"body":"the Cambridge Analytica"},{"speaker":"Rory Carruthers","startTime":217.34,"endTime":221.24,"body":"scandals, we had an election"},{"speaker":"Rory Carruthers","startTime":217.34,"endTime":221.24,"body":"scandals, or, you know,"},{"speaker":"Rory Carruthers","startTime":221.27,"endTime":226.04,"body":"hackings, and all these, these"},{"speaker":"Rory Carruthers","startTime":221.27,"endTime":226.04,"body":"things that have gone on. And"},{"speaker":"Rory Carruthers","startTime":226.04,"endTime":230.24,"body":"and so they're, they're saying,"},{"speaker":"Rory Carruthers","startTime":226.04,"endTime":230.24,"body":"we need to better control the"},{"speaker":"Rory Carruthers","startTime":230.24,"endTime":233.36,"body":"privacy side of things. Well,"},{"speaker":"Rory Carruthers","startTime":230.24,"endTime":233.36,"body":"Facebook's on the other side,"},{"speaker":"Rory Carruthers","startTime":233.36,"endTime":237.05,"body":"going, whoa, we need to be able"},{"speaker":"Rory Carruthers","startTime":233.36,"endTime":237.05,"body":"to market to people and to"},{"speaker":"Rory Carruthers","startTime":237.05,"endTime":242.18,"body":"support businesses. In those"},{"speaker":"Rory Carruthers","startTime":237.05,"endTime":242.18,"body":"those efforts, which we're going"},{"speaker":"Rory Carruthers","startTime":242.18,"endTime":247.37,"body":"to talk about a little bit more,"},{"speaker":"Rory Carruthers","startTime":242.18,"endTime":247.37,"body":"and what that looks like, and"},{"speaker":"Rory Carruthers","startTime":247.37,"endTime":252.26,"body":"they're clashing Apple is not"},{"speaker":"Rory Carruthers","startTime":247.37,"endTime":252.26,"body":"budging. Facebook is trying to"},{"speaker":"Rory Carruthers","startTime":252.26,"endTime":254.81,"body":"fight it. But essentially,"},{"speaker":"Rory Carruthers","startTime":252.26,"endTime":254.81,"body":"they're admitting defeat,"},{"speaker":"Rory Carruthers","startTime":254.96,"endTime":258.62,"body":"because that now they're"},{"speaker":"Rory Carruthers","startTime":254.96,"endTime":258.62,"body":"scrambling to try and make their"},{"speaker":"Rory Carruthers","startTime":258.62,"endTime":263.39,"body":"systems work for Apple. And the"},{"speaker":"Rory Carruthers","startTime":258.62,"endTime":263.39,"body":"reason that we're saying that"},{"speaker":"Rory Carruthers","startTime":263.51,"endTime":267.41,"body":"they are shooting themselves in"},{"speaker":"Rory Carruthers","startTime":263.51,"endTime":267.41,"body":"the foot is because at least in"},{"speaker":"Rory Carruthers","startTime":267.41,"endTime":271.52,"body":"our opinion, or you know, my"},{"speaker":"Rory Carruthers","startTime":267.41,"endTime":271.52,"body":"opinion, at least, I'm not gonna"},{"speaker":"Rory Carruthers","startTime":271.67,"endTime":276.86,"body":"include Dominica in this. This"},{"speaker":"Rory Carruthers","startTime":271.67,"endTime":276.86,"body":"is my opinion, but if she can"},{"speaker":"Rory Carruthers","startTime":276.86,"endTime":282.59,"body":"say so, is that Apple only"},{"speaker":"Rory Carruthers","startTime":276.86,"endTime":282.59,"body":"accounts for about 20% of the"},{"speaker":"Rory Carruthers","startTime":282.59,"endTime":286.4,"body":"share of traffic online. Yes."},{"speaker":"Rory Carruthers","startTime":282.59,"endTime":286.4,"body":"Okay. So most of the other"},{"speaker":"Rory Carruthers","startTime":286.4,"endTime":290.96,"body":"traffic comes from Android"},{"speaker":"Rory Carruthers","startTime":286.4,"endTime":290.96,"body":"devices and desktop devices, and"},{"speaker":"Rory Carruthers","startTime":290.96,"endTime":293.63,"body":"things like that, you know,"},{"speaker":"Rory Carruthers","startTime":290.96,"endTime":293.63,"body":"Windows based computers Linux."},{"speaker":"Rory Carruthers","startTime":294.44,"endTime":300.2,"body":"So when you look at it like that"},{"speaker":"Rory Carruthers","startTime":294.44,"endTime":300.2,"body":"Facebook has broken off One of"},{"speaker":"Rory Carruthers","startTime":300.2,"endTime":303.65,"body":"their advertising systems, it's"},{"speaker":"Rory Carruthers","startTime":300.2,"endTime":303.65,"body":"gotten to the point where you"},{"speaker":"Rory Carruthers","startTime":303.65,"endTime":307.25,"body":"can't even really run ads on"},{"speaker":"Rory Carruthers","startTime":303.65,"endTime":307.25,"body":"their platform at the moment, as"},{"speaker":"Rory Carruthers","startTime":307.25,"endTime":311.12,"body":"of the recording of this podcast"},{"speaker":"Rory Carruthers","startTime":307.25,"endTime":311.12,"body":"episode,"},{"speaker":"Dominica Lumazar","startTime":311.4,"endTime":314.82,"body":"which is"},{"speaker":"Dominica Lumazar","startTime":311.4,"endTime":314.82,"body":"Thursday, March 12 2021."},{"speaker":"Rory Carruthers","startTime":315.35,"endTime":318.5,"body":"Yeah. So"},{"speaker":"Rory Carruthers","startTime":315.35,"endTime":318.5,"body":"they've broken all their systems"},{"speaker":"Rory Carruthers","startTime":318.53,"endTime":322.91,"body":"that now you can technically run"},{"speaker":"Rory Carruthers","startTime":318.53,"endTime":322.91,"body":"ads, you can go on some accounts"},{"speaker":"Rory Carruthers","startTime":322.91,"endTime":327.74,"body":"can't choose conversions as an"},{"speaker":"Rory Carruthers","startTime":322.91,"endTime":327.74,"body":"option to, you know, have for"},{"speaker":"Rory Carruthers","startTime":327.74,"endTime":330.68,"body":"your ads. And if you're familiar"},{"speaker":"Rory Carruthers","startTime":327.74,"endTime":330.68,"body":"with running Facebook ads, if"},{"speaker":"Rory Carruthers","startTime":330.68,"endTime":333.17,"body":"you aren't able to choose"},{"speaker":"Rory Carruthers","startTime":330.68,"endTime":333.17,"body":"conversions, well, you're not"},{"speaker":"Rory Carruthers","startTime":333.17,"endTime":335.78,"body":"going to get any results. Unless"},{"speaker":"Rory Carruthers","startTime":333.17,"endTime":335.78,"body":"you know you're running"},{"speaker":"Rory Carruthers","startTime":335.78,"endTime":338.24,"body":"retargeting ads to an audience"},{"speaker":"Rory Carruthers","startTime":335.78,"endTime":338.24,"body":"that you've already run"},{"speaker":"Rory Carruthers","startTime":338.24,"endTime":344.36,"body":"conversion ads to in the first"},{"speaker":"Rory Carruthers","startTime":338.24,"endTime":344.36,"body":"place, right, though, so yeah,"},{"speaker":"Rory Carruthers","startTime":344.36,"endTime":347.54,"body":"you can run retargeting ads to"},{"speaker":"Rory Carruthers","startTime":344.36,"endTime":347.54,"body":"audiences that already exist."},{"speaker":"Rory Carruthers","startTime":347.57,"endTime":352.19,"body":"Not a problem there. But what do"},{"speaker":"Rory Carruthers","startTime":347.57,"endTime":352.19,"body":"you do? What if you want to run"},{"speaker":"Rory Carruthers","startTime":352.19,"endTime":354.53,"body":"to cold traffic? Well, you don't"},{"speaker":"Rory Carruthers","startTime":352.19,"endTime":354.53,"body":"really have any options at this"},{"speaker":"Rory Carruthers","startTime":354.53,"endTime":354.77,"body":"point."},{"speaker":"Dominica Lumazar","startTime":354.77,"endTime":355.4,"body":"Yeah, good"},{"speaker":"Dominica Lumazar","startTime":354.77,"endTime":355.4,"body":"luck."},{"speaker":"Rory Carruthers","startTime":355.0,"endTime":357.67,"body":"Unless there"},{"speaker":"Rory Carruthers","startTime":355.0,"endTime":357.67,"body":"are some accounts, some people"},{"speaker":"Rory Carruthers","startTime":357.67,"endTime":361.51,"body":"are able to the majority of"},{"speaker":"Rory Carruthers","startTime":357.67,"endTime":361.51,"body":"accounts, you can't. So that's"},{"speaker":"Rory Carruthers","startTime":361.51,"endTime":364.09,"body":"what we're, you know, that's"},{"speaker":"Rory Carruthers","startTime":361.51,"endTime":364.09,"body":"what we've run into. That's what"},{"speaker":"Rory Carruthers","startTime":364.09,"endTime":366.61,"body":"we've been hearing from a lot of"},{"speaker":"Rory Carruthers","startTime":364.09,"endTime":366.61,"body":"people that have been reaching"},{"speaker":"Rory Carruthers","startTime":366.61,"endTime":369.31,"body":"out to us and saying, like, you"},{"speaker":"Rory Carruthers","startTime":366.61,"endTime":369.31,"body":"know, we're running into this"},{"speaker":"Rory Carruthers","startTime":369.34,"endTime":372.37,"body":"people that we've been reaching"},{"speaker":"Rory Carruthers","startTime":369.34,"endTime":372.37,"body":"out to online are like, yeah,"},{"speaker":"Rory Carruthers","startTime":372.37,"endTime":375.97,"body":"we're running into this, too. We"},{"speaker":"Rory Carruthers","startTime":372.37,"endTime":375.97,"body":"can't do this. So that's why we"},{"speaker":"Rory Carruthers","startTime":375.97,"endTime":377.98,"body":"wanted to have this"},{"speaker":"Rory Carruthers","startTime":375.97,"endTime":377.98,"body":"conversation. That's why we"},{"speaker":"Rory Carruthers","startTime":377.98,"endTime":380.92,"body":"wanted to talk about this"},{"speaker":"Rory Carruthers","startTime":377.98,"endTime":380.92,"body":"episode, what are we do, we got"},{"speaker":"Rory Carruthers","startTime":380.92,"endTime":383.71,"body":"all these clients and we can't"},{"speaker":"Rory Carruthers","startTime":380.92,"endTime":383.71,"body":"run these ads, we're not going"},{"speaker":"Rory Carruthers","startTime":383.71,"endTime":386.08,"body":"to continue just throwing their"},{"speaker":"Rory Carruthers","startTime":383.71,"endTime":386.08,"body":"money away, Facebook will take"},{"speaker":"Rory Carruthers","startTime":386.08,"endTime":393.19,"body":"your money, they'll let you run"},{"speaker":"Rory Carruthers","startTime":386.08,"endTime":393.19,"body":"the ads, right? Don't choose"},{"speaker":"Rory Carruthers","startTime":393.19,"endTime":396.19,"body":"conversions. But you can still"},{"speaker":"Rory Carruthers","startTime":393.19,"endTime":396.19,"body":"run the ads, right, but you're"},{"speaker":"Rory Carruthers","startTime":396.19,"endTime":399.67,"body":"gonna get junk traffic. And"},{"speaker":"Rory Carruthers","startTime":396.19,"endTime":399.67,"body":"we've talked about this before,"},{"speaker":"Rory Carruthers","startTime":399.76,"endTime":403.6,"body":"how Facebook will let you run"},{"speaker":"Rory Carruthers","startTime":399.76,"endTime":403.6,"body":"ads and send you junk traffic."},{"speaker":"Rory Carruthers","startTime":404.08,"endTime":406.6,"body":"We talked about this in the"},{"speaker":"Rory Carruthers","startTime":404.08,"endTime":406.6,"body":"organic marketing is dead"},{"speaker":"Rory Carruthers","startTime":406.6,"endTime":410.41,"body":"episode. And so you don't want"},{"speaker":"Rory Carruthers","startTime":406.6,"endTime":410.41,"body":"to do that. You don't want to"},{"speaker":"Rory Carruthers","startTime":410.41,"endTime":414.07,"body":"just say, Oh, I can't choose"},{"speaker":"Rory Carruthers","startTime":410.41,"endTime":414.07,"body":"conversion, I'm going to choose"},{"speaker":"Rory Carruthers","startTime":414.1,"endTime":418.81,"body":"traffic or whatever, whatever it"},{"speaker":"Rory Carruthers","startTime":414.1,"endTime":418.81,"body":"is. Okay. So right off the bat,"},{"speaker":"Rory Carruthers","startTime":418.81,"endTime":424.6,"body":"we've got issues with with the"},{"speaker":"Rory Carruthers","startTime":418.81,"endTime":424.6,"body":"Facebook account. Now. The next"},{"speaker":"Rory Carruthers","startTime":424.6,"endTime":429.16,"body":"thing? OK. Why? Why are they"},{"speaker":"Rory Carruthers","startTime":424.6,"endTime":429.16,"body":"shooting themselves in the foot?"},{"speaker":"Rory Carruthers","startTime":429.79,"endTime":433.63,"body":"Because they're, not only did"},{"speaker":"Rory Carruthers","startTime":429.79,"endTime":433.63,"body":"they break their systems, but"},{"speaker":"Rory Carruthers","startTime":433.63,"endTime":436.93,"body":"they're adjusting everything,"},{"speaker":"Rory Carruthers","startTime":433.63,"endTime":436.93,"body":"like we said, For to work for"},{"speaker":"Rory Carruthers","startTime":436.93,"endTime":442.36,"body":"20%. And you can't run for the"},{"speaker":"Rory Carruthers","startTime":436.93,"endTime":442.36,"body":"other 80% of the people out"},{"speaker":"Rory Carruthers","startTime":442.36,"endTime":447.13,"body":"there. Currently, if they had"},{"speaker":"Rory Carruthers","startTime":442.36,"endTime":447.13,"body":"just left their systems alone"},{"speaker":"Rory Carruthers","startTime":447.13,"endTime":451.72,"body":"and said, Let's leave it just"},{"speaker":"Rory Carruthers","startTime":447.13,"endTime":451.72,"body":"exclude Apple, you know, we'll"},{"speaker":"Rory Carruthers","startTime":451.72,"endTime":456.34,"body":"work on our systems. But you can"},{"speaker":"Rory Carruthers","startTime":451.72,"endTime":456.34,"body":"run to the 80% of people who"},{"speaker":"Rory Carruthers","startTime":456.34,"endTime":460.54,"body":"don't have Apple devices, they'd"},{"speaker":"Rory Carruthers","startTime":456.34,"endTime":460.54,"body":"be still functioning system."},{"speaker":"Dominica Lumazar","startTime":461.34,"endTime":462.99,"body":"Way better"},{"speaker":"Dominica Lumazar","startTime":461.34,"endTime":462.99,"body":"off, that's for sure. Yeah."},{"speaker":"Rory Carruthers","startTime":463.08,"endTime":465.78,"body":"So what we're"},{"speaker":"Rory Carruthers","startTime":463.08,"endTime":465.78,"body":"going to talk about is, what do"},{"speaker":"Rory Carruthers","startTime":465.78,"endTime":470.13,"body":"you do? What do you do when the"},{"speaker":"Rory Carruthers","startTime":465.78,"endTime":470.13,"body":"we'll call it the number two ad"},{"speaker":"Rory Carruthers","startTime":470.13,"endTime":473.64,"body":"platform in the world? comes"},{"speaker":"Rory Carruthers","startTime":470.13,"endTime":473.64,"body":"crashing down?"},{"speaker":"Dominica Lumazar","startTime":473.81,"endTime":475.34,"body":"Well, what's"},{"speaker":"Dominica Lumazar","startTime":473.81,"endTime":475.34,"body":"number one, AdWords?"},{"speaker":"Rory Carruthers","startTime":475.82,"endTime":476.51,"body":"Well Google."},{"speaker":"Dominica Lumazar","startTime":476.66,"endTime":478.19,"body":"Okay. So yes,"},{"speaker":"Dominica Lumazar","startTime":476.66,"endTime":478.19,"body":"AdWords,"},{"speaker":"Rory Carruthers","startTime":478.23,"endTime":481.26,"body":"Facebook being"},{"speaker":"Rory Carruthers","startTime":478.23,"endTime":481.26,"body":"I mean, the most known and"},{"speaker":"Rory Carruthers","startTime":481.56,"endTime":485.34,"body":"probably the cheaper version?"},{"speaker":"Rory Carruthers","startTime":481.56,"endTime":485.34,"body":"easiest entry point for most"},{"speaker":"Rory Carruthers","startTime":485.34,"endTime":485.76,"body":"people?"},{"speaker":"Dominica Lumazar","startTime":486.12,"endTime":487.92,"body":"Well, let's"},{"speaker":"Dominica Lumazar","startTime":486.12,"endTime":487.92,"body":"back it up a little bit. Okay."},{"speaker":"Dominica Lumazar","startTime":487.95,"endTime":492.0,"body":"So you know, this rate, I got my"},{"speaker":"Dominica Lumazar","startTime":487.95,"endTime":492.0,"body":"start in social media marketing"},{"speaker":"Dominica Lumazar","startTime":492.0,"endTime":494.46,"body":"from running Facebook ads. I"},{"speaker":"Dominica Lumazar","startTime":492.0,"endTime":494.46,"body":"just"},{"speaker":"Rory Carruthers","startTime":494.46,"endTime":497.55,"body":"back when, when"},{"speaker":"Rory Carruthers","startTime":494.46,"endTime":497.55,"body":"we could get half a cent leads."},{"speaker":"Dominica Lumazar","startTime":497.67,"endTime":498.42,"body":"Yes."},{"speaker":"Rory Carruthers","startTime":499.59,"endTime":502.86,"body":"And when you"},{"speaker":"Rory Carruthers","startTime":499.59,"endTime":502.86,"body":"could target down to one person?"},{"speaker":"Dominica Lumazar","startTime":502.96,"endTime":507.34,"body":"Yes. Oh, my"},{"speaker":"Dominica Lumazar","startTime":502.96,"endTime":507.34,"body":"gosh, ever. I know, when when"},{"speaker":"Dominica Lumazar","startTime":507.34,"endTime":511.33,"body":"geo targeting was efficient,"},{"speaker":"Dominica Lumazar","startTime":507.34,"endTime":511.33,"body":"it's not anymore. I mean, this"},{"speaker":"Dominica Lumazar","startTime":511.33,"endTime":514.21,"body":"was this was even before geo"},{"speaker":"Dominica Lumazar","startTime":511.33,"endTime":514.21,"body":"targeting where it was like you"},{"speaker":"Dominica Lumazar","startTime":514.21,"endTime":517.09,"body":"knew exactly who you were"},{"speaker":"Dominica Lumazar","startTime":514.21,"endTime":517.09,"body":"getting? Where they were, what"},{"speaker":"Dominica Lumazar","startTime":517.09,"endTime":520.39,"body":"was going on? I mean, it was so"},{"speaker":"Dominica Lumazar","startTime":517.09,"endTime":520.39,"body":"specific."},{"speaker":"Rory Carruthers","startTime":520.66,"endTime":524.02,"body":"So we talk"},{"speaker":"Rory Carruthers","startTime":520.66,"endTime":524.02,"body":"about privacy issues now like"},{"speaker":"Rory Carruthers","startTime":524.08,"endTime":528.73,"body":"back then all of the things that"},{"speaker":"Rory Carruthers","startTime":524.08,"endTime":528.73,"body":"that were that we're dealing"},{"speaker":"Rory Carruthers","startTime":528.73,"endTime":531.43,"body":"with now like that we're saying,"},{"speaker":"Rory Carruthers","startTime":528.73,"endTime":531.43,"body":"like things are actually not"},{"speaker":"Rory Carruthers","startTime":531.43,"endTime":536.47,"body":"that bad, comparatively, like"},{"speaker":"Rory Carruthers","startTime":531.43,"endTime":536.47,"body":"they were really bad 10 years"},{"speaker":"Rory Carruthers","startTime":536.47,"endTime":536.92,"body":"ago"},{"speaker":"Dominica Lumazar","startTime":536.98,"endTime":538.93,"body":"I know. And"},{"speaker":"Dominica Lumazar","startTime":536.98,"endTime":538.93,"body":"it's something that we didn't,"},{"speaker":"Dominica Lumazar","startTime":540.1,"endTime":542.68,"body":"who I can't say we it can speak"},{"speaker":"Dominica Lumazar","startTime":540.1,"endTime":542.68,"body":"for you. But it's something that"},{"speaker":"Dominica Lumazar","startTime":542.71,"endTime":547.09,"body":"myself and my agency and my"},{"speaker":"Dominica Lumazar","startTime":542.71,"endTime":547.09,"body":"clients where we're willing to"},{"speaker":"Dominica Lumazar","startTime":547.09,"endTime":550.78,"body":"kind of like, ah, whatever, kind"},{"speaker":"Dominica Lumazar","startTime":547.09,"endTime":550.78,"body":"of like, we don't really care"},{"speaker":"Dominica Lumazar","startTime":550.78,"endTime":553.51,"body":"about that, because we're"},{"speaker":"Dominica Lumazar","startTime":550.78,"endTime":553.51,"body":"getting good results. Might"},{"speaker":"Rory Carruthers","startTime":553.51,"endTime":555.46,"body":"we might even"},{"speaker":"Rory Carruthers","startTime":553.51,"endTime":555.46,"body":"think about it. Yeah, it wasn't"},{"speaker":"Rory Carruthers","startTime":555.46,"endTime":558.52,"body":"even part of the thought"},{"speaker":"Rory Carruthers","startTime":555.46,"endTime":558.52,"body":"process. Because it wasn't part"},{"speaker":"Rory Carruthers","startTime":558.52,"endTime":561.73,"body":"of the global conversation. No"},{"speaker":"Rory Carruthers","startTime":558.52,"endTime":561.73,"body":"one was thinking like, we need"},{"speaker":"Rory Carruthers","startTime":561.73,"endTime":564.49,"body":"to be thinking about like,"},{"speaker":"Rory Carruthers","startTime":561.73,"endTime":564.49,"body":"privacy issues or anything."},{"speaker":"Dominica Lumazar","startTime":564.58,"endTime":566.86,"body":"It wasn't it"},{"speaker":"Dominica Lumazar","startTime":564.58,"endTime":566.86,"body":"wasn't brought up. But it was"},{"speaker":"Dominica Lumazar","startTime":566.86,"endTime":570.07,"body":"still one of those things where"},{"speaker":"Dominica Lumazar","startTime":566.86,"endTime":570.07,"body":"it was like, Is there something"},{"speaker":"Dominica Lumazar","startTime":570.07,"endTime":572.95,"body":"happening that we need to be"},{"speaker":"Dominica Lumazar","startTime":570.07,"endTime":572.95,"body":"paying more attention to, but"},{"speaker":"Dominica Lumazar","startTime":572.95,"endTime":575.26,"body":"Facebook kept coming out with"},{"speaker":"Dominica Lumazar","startTime":572.95,"endTime":575.26,"body":"these policies where it was"},{"speaker":"Dominica Lumazar","startTime":575.26,"endTime":577.84,"body":"like, oh, everything's safe,"},{"speaker":"Dominica Lumazar","startTime":575.26,"endTime":577.84,"body":"everything's fine, and it wasn't"},{"speaker":"Dominica Lumazar","startTime":577.84,"endTime":582.97,"body":"a big deal. And that's more"},{"speaker":"Dominica Lumazar","startTime":577.84,"endTime":582.97,"body":"scary, right? So my firm was"},{"speaker":"Dominica Lumazar","startTime":582.97,"endTime":586.09,"body":"responsible for millions of"},{"speaker":"Dominica Lumazar","startTime":582.97,"endTime":586.09,"body":"dollars of ad spend. On behalf"},{"speaker":"Dominica Lumazar","startTime":586.09,"endTime":589.78,"body":"of my clients. We ran every"},{"speaker":"Dominica Lumazar","startTime":586.09,"endTime":589.78,"body":"single month, and we got an"},{"speaker":"Dominica Lumazar","startTime":589.78,"endTime":594.76,"body":"insane ROI. I mean, it was month"},{"speaker":"Dominica Lumazar","startTime":589.78,"endTime":594.76,"body":"over month, year over year. It"},{"speaker":"Dominica Lumazar","startTime":594.76,"endTime":599.26,"body":"was like we're crushing it and"},{"speaker":"Dominica Lumazar","startTime":594.76,"endTime":599.26,"body":"one day, all the sudden"},{"speaker":"Dominica Lumazar","startTime":599.5,"endTime":604.36,"body":"algorithm changes, privacy"},{"speaker":"Dominica Lumazar","startTime":599.5,"endTime":604.36,"body":"policy changes, and the switch"},{"speaker":"Dominica Lumazar","startTime":604.39,"endTime":608.14,"body":"turns and the light goes off."},{"speaker":"Dominica Lumazar","startTime":604.39,"endTime":608.14,"body":"And it's like, What in the hell?"},{"speaker":"Dominica Lumazar","startTime":608.86,"endTime":611.5,"body":"Are you serious? And ever since"},{"speaker":"Dominica Lumazar","startTime":608.86,"endTime":611.5,"body":"then, that was like"},{"speaker":"Rory Carruthers","startTime":611.53,"endTime":612.4,"body":"2016."},{"speaker":"Dominica Lumazar","startTime":612.43,"endTime":614.53,"body":"Yeah, I was"},{"speaker":"Dominica Lumazar","startTime":612.43,"endTime":614.53,"body":"gonna say, like seven years ago."},{"speaker":"Dominica Lumazar","startTime":615.04,"endTime":619.72,"body":"And all of a sudden, it just has"},{"speaker":"Dominica Lumazar","startTime":615.04,"endTime":619.72,"body":"been a dumpster fire ever since"},{"speaker":"Rory Carruthers","startTime":619.769,"endTime":622.349,"body":"it was like,"},{"speaker":"Rory Carruthers","startTime":619.769,"endTime":622.349,"body":"there was the wild wild west,"},{"speaker":"Rory Carruthers","startTime":622.409,"endTime":626.189,"body":"right? This happened with Google"},{"speaker":"Rory Carruthers","startTime":622.409,"endTime":626.189,"body":"right before they, Google had"},{"speaker":"Rory Carruthers","startTime":626.189,"endTime":629.129,"body":"their like, major update, where"},{"speaker":"Rory Carruthers","startTime":626.189,"endTime":629.129,"body":"it was the wild wild west of"},{"speaker":"Rory Carruthers","startTime":629.129,"endTime":632.969,"body":"Google. And it was insane the"},{"speaker":"Rory Carruthers","startTime":629.129,"endTime":632.969,"body":"amount of money being made"},{"speaker":"Rory Carruthers","startTime":633.209,"endTime":634.169,"body":"through Google ads,"},{"speaker":"Dominica Lumazar","startTime":634.349,"endTime":636.359,"body":"which was"},{"speaker":"Dominica Lumazar","startTime":634.349,"endTime":636.359,"body":"great for me at the time."},{"speaker":"Rory Carruthers","startTime":637.679,"endTime":640.469,"body":"And then Google"},{"speaker":"Rory Carruthers","startTime":637.679,"endTime":640.469,"body":"had a shift. And they did this"},{"speaker":"Rory Carruthers","startTime":640.649,"endTime":644.579,"body":"major update, and Russell"},{"speaker":"Rory Carruthers","startTime":640.649,"endTime":644.579,"body":"Brunson is known, like it's part"},{"speaker":"Rory Carruthers","startTime":644.579,"endTime":648.509,"body":"of his whole story. He's like,"},{"speaker":"Rory Carruthers","startTime":644.579,"endTime":648.509,"body":"his whole business shut down."},{"speaker":"Rory Carruthers","startTime":648.599,"endTime":651.179,"body":"Luckily, I didn't. That didn't"},{"speaker":"Rory Carruthers","startTime":648.599,"endTime":651.179,"body":"happen to me. I wasn't relying"},{"speaker":"Rory Carruthers","startTime":651.179,"endTime":653.969,"body":"on Google Ads at that point,"},{"speaker":"Rory Carruthers","startTime":651.179,"endTime":653.969,"body":"because I was doing a lot of SEO"},{"speaker":"Rory Carruthers","startTime":653.969,"endTime":657.059,"body":"stuff. But for the people who"},{"speaker":"Rory Carruthers","startTime":653.969,"endTime":657.059,"body":"were"},{"speaker":"Dominica Lumazar","startTime":657.12,"endTime":658.92,"body":"it was brutal."},{"speaker":"Dominica Lumazar","startTime":657.12,"endTime":658.92,"body":"Let me just share with you it"},{"speaker":"Dominica Lumazar","startTime":658.92,"endTime":664.14,"body":"was friggin brutal. And it"},{"speaker":"Dominica Lumazar","startTime":658.92,"endTime":664.14,"body":"sucked. Yeah. I had more"},{"speaker":"Dominica Lumazar","startTime":664.14,"endTime":667.32,"body":"conversations about how much it"},{"speaker":"Dominica Lumazar","startTime":664.14,"endTime":667.32,"body":"sucked to get to the point we"},{"speaker":"Dominica Lumazar","startTime":667.32,"endTime":667.89,"body":"are now."},{"speaker":"Rory Carruthers","startTime":669.69,"endTime":671.31,"body":"But yeah, I"},{"speaker":"Rory Carruthers","startTime":669.69,"endTime":671.31,"body":"mean, ad accounts just shut"},{"speaker":"Rory Carruthers","startTime":671.31,"endTime":675.0,"body":"down. But you can't you can't"},{"speaker":"Rory Carruthers","startTime":671.31,"endTime":675.0,"body":"run ads anymore. And you can't"},{"speaker":"Rory Carruthers","startTime":675.0,"endTime":677.55,"body":"run ads to these types of"},{"speaker":"Rory Carruthers","startTime":675.0,"endTime":677.55,"body":"websites anymore was like stuff"},{"speaker":"Rory Carruthers","startTime":677.55,"endTime":681.93,"body":"like that. And they they change"},{"speaker":"Rory Carruthers","startTime":677.55,"endTime":681.93,"body":"the whole model. Right? So and"},{"speaker":"Rory Carruthers","startTime":681.93,"endTime":684.93,"body":"it's the same thing, Facebook"},{"speaker":"Rory Carruthers","startTime":681.93,"endTime":684.93,"body":"did the same thing, right around"},{"speaker":"Rory Carruthers","startTime":684.93,"endTime":690.12,"body":"2016, massive changes, changes"},{"speaker":"Rory Carruthers","startTime":684.93,"endTime":690.12,"body":"to how they do all the stuff."},{"speaker":"Rory Carruthers","startTime":690.24,"endTime":693.9,"body":"We're in that same thing with"},{"speaker":"Rory Carruthers","startTime":690.24,"endTime":693.9,"body":"Facebook, right now, in the"},{"speaker":"Rory Carruthers","startTime":693.9,"endTime":698.28,"body":"middle of in the thick of it is"},{"speaker":"Rory Carruthers","startTime":693.9,"endTime":698.28,"body":"that we just don't know how it's"},{"speaker":"Rory Carruthers","startTime":698.28,"endTime":703.77,"body":"gonna turn out in 2016. There"},{"speaker":"Rory Carruthers","startTime":698.28,"endTime":703.77,"body":"was a shift. And yes, it didn't"},{"speaker":"Rory Carruthers","startTime":703.8,"endTime":707.58,"body":"go back to what it was, but it"},{"speaker":"Rory Carruthers","startTime":703.8,"endTime":707.58,"body":"was still a usable platform."},{"speaker":"Dominica Lumazar","startTime":707.0,"endTime":710.45,"body":"Well, here's"},{"speaker":"Dominica Lumazar","startTime":707.0,"endTime":710.45,"body":"the problem, though, right? So"},{"speaker":"Dominica Lumazar","startTime":710.75,"endTime":713.99,"body":"back then there was like, Oh,"},{"speaker":"Dominica Lumazar","startTime":710.75,"endTime":713.99,"body":"you're doing millions in"},{"speaker":"Dominica Lumazar","startTime":713.99,"endTime":717.74,"body":"Facebook. Go over to Google ads"},{"speaker":"Dominica Lumazar","startTime":713.99,"endTime":717.74,"body":"and see what that does for you."},{"speaker":"Dominica Lumazar","startTime":717.95,"endTime":722.48,"body":"Or go over to this other thing"},{"speaker":"Dominica Lumazar","startTime":717.95,"endTime":722.48,"body":"right now. Kind of not another"},{"speaker":"Dominica Lumazar","startTime":722.51,"endTime":723.02,"body":"platform. Okay,"},{"speaker":"Rory Carruthers","startTime":723.02,"endTime":724.94,"body":"so let's look"},{"speaker":"Rory Carruthers","startTime":723.02,"endTime":724.94,"body":"at you know what your other"},{"speaker":"Rory Carruthers","startTime":724.94,"endTime":729.86,"body":"options are? Yeah. Okay. So you"},{"speaker":"Rory Carruthers","startTime":724.94,"endTime":729.86,"body":"you want to go from Facebook, or"},{"speaker":"Rory Carruthers","startTime":729.86,"endTime":734.72,"body":"to Google ads. The why was"},{"speaker":"Rory Carruthers","startTime":729.86,"endTime":734.72,"body":"Facebook so so great. Before all"},{"speaker":"Rory Carruthers","startTime":734.72,"endTime":738.92,"body":"this is because for a smaller"},{"speaker":"Rory Carruthers","startTime":734.72,"endTime":738.92,"body":"entry point, your your business"},{"speaker":"Rory Carruthers","startTime":738.92,"endTime":741.8,"body":"could get started, say 500 or"},{"speaker":"Rory Carruthers","startTime":738.92,"endTime":741.8,"body":"$1,000 a month."},{"speaker":"Dominica Lumazar","startTime":742.22,"endTime":744.05,"body":"Ad retargeting"},{"speaker":"Dominica Lumazar","startTime":742.22,"endTime":744.05,"body":"was cheap"},{"speaker":"Rory Carruthers","startTime":744.14,"endTime":747.56,"body":"ad retargeting"},{"speaker":"Rory Carruthers","startTime":744.14,"endTime":747.56,"body":"was very was very cheap. Yeah."},{"speaker":"Rory Carruthers","startTime":747.89,"endTime":752.42,"body":"Right. So you could get started"},{"speaker":"Rory Carruthers","startTime":747.89,"endTime":752.42,"body":"for that lower investment. So"},{"speaker":"Rory Carruthers","startTime":752.42,"endTime":756.92,"body":"small business owners Yes, could"},{"speaker":"Rory Carruthers","startTime":752.42,"endTime":756.92,"body":"get in the door and start"},{"speaker":"Rory Carruthers","startTime":756.92,"endTime":758.09,"body":"building their businesses,"},{"speaker":"Dominica Lumazar","startTime":758.12,"endTime":759.89,"body":"which was"},{"speaker":"Dominica Lumazar","startTime":758.12,"endTime":759.89,"body":"huge. And that was the entry"},{"speaker":"Dominica Lumazar","startTime":759.89,"endTime":763.94,"body":"point for me as as an online"},{"speaker":"Dominica Lumazar","startTime":759.89,"endTime":763.94,"body":"marketer, right? Where I was"},{"speaker":"Dominica Lumazar","startTime":763.94,"endTime":766.94,"body":"selling these packages on these"},{"speaker":"Dominica Lumazar","startTime":763.94,"endTime":766.94,"body":"platforms. So just like you can"},{"speaker":"Dominica Lumazar","startTime":766.94,"endTime":769.97,"body":"get it at this baseline, but"},{"speaker":"Dominica Lumazar","startTime":766.94,"endTime":769.97,"body":"it'll"},{"speaker":"Rory Carruthers","startTime":770.03,"endTime":771.29,"body":"and then build"},{"speaker":"Rory Carruthers","startTime":770.03,"endTime":771.29,"body":"people's businesses up."},{"speaker":"Dominica Lumazar","startTime":771.29,"endTime":772.52,"body":"Yes correct."},{"speaker":"Rory Carruthers","startTime":772.55,"endTime":775.58,"body":"Yeah. And that"},{"speaker":"Rory Carruthers","startTime":772.55,"endTime":775.58,"body":"helps people and it helps them"},{"speaker":"Rory Carruthers","startTime":775.58,"endTime":779.09,"body":"grow, right. But then, with"},{"speaker":"Rory Carruthers","startTime":775.58,"endTime":779.09,"body":"Google, it's not like that,"},{"speaker":"Dominica Lumazar","startTime":779.12,"endTime":779.81,"body":"Noooo"},{"speaker":"Rory Carruthers","startTime":780.08,"endTime":783.8,"body":"It's into 10s"},{"speaker":"Rory Carruthers","startTime":780.08,"endTime":783.8,"body":"of 1000 to hundreds of 1000 to"},{"speaker":"Rory Carruthers","startTime":783.8,"endTime":785.09,"body":"get into that market,"},{"speaker":"Dominica Lumazar","startTime":785.12,"endTime":785.9,"body":"and it takes"},{"speaker":"Dominica Lumazar","startTime":785.12,"endTime":785.9,"body":"time."},{"speaker":"Rory Carruthers","startTime":786.35,"endTime":788.48,"body":"And it takes"},{"speaker":"Rory Carruthers","startTime":786.35,"endTime":788.48,"body":"time. I mean, you've got a"},{"speaker":"Rory Carruthers","startTime":788.48,"endTime":792.62,"body":"minimum of 30 days. But then"},{"speaker":"Rory Carruthers","startTime":788.48,"endTime":792.62,"body":"even on top of that, you've got"},{"speaker":"Rory Carruthers","startTime":792.62,"endTime":795.17,"body":"to you've got to build up your"},{"speaker":"Rory Carruthers","startTime":792.62,"endTime":795.17,"body":"ad account and all these things."},{"speaker":"Rory Carruthers","startTime":795.17,"endTime":796.88,"body":"So I mean, there's a lot that"},{"speaker":"Rory Carruthers","startTime":795.17,"endTime":796.88,"body":"goes into"},{"speaker":"Dominica Lumazar","startTime":796.88,"endTime":799.52,"body":"real quick"},{"speaker":"Dominica Lumazar","startTime":796.88,"endTime":799.52,"body":"pause, here's the deal. anyone"},{"speaker":"Dominica Lumazar","startTime":799.52,"endTime":802.28,"body":"listening to this, this is so"},{"speaker":"Dominica Lumazar","startTime":799.52,"endTime":802.28,"body":"important. And I've talked about"},{"speaker":"Dominica Lumazar","startTime":802.28,"endTime":804.41,"body":"this before, if you're a"},{"speaker":"Dominica Lumazar","startTime":802.28,"endTime":804.41,"body":"business owner, and you don't,"},{"speaker":"Dominica Lumazar","startTime":804.65,"endTime":807.26,"body":"or you're not currently working"},{"speaker":"Dominica Lumazar","startTime":804.65,"endTime":807.26,"body":"with a marketing agency, if"},{"speaker":"Dominica Lumazar","startTime":807.26,"endTime":812.03,"body":"you're considering doing Google"},{"speaker":"Dominica Lumazar","startTime":807.26,"endTime":812.03,"body":"ads, okay, it will take at least"},{"speaker":"Dominica Lumazar","startTime":812.09,"endTime":817.22,"body":"three months to see some"},{"speaker":"Dominica Lumazar","startTime":812.09,"endTime":817.22,"body":"results. Be gentle on the people"},{"speaker":"Dominica Lumazar","startTime":817.22,"endTime":820.07,"body":"that you are working with to get"},{"speaker":"Dominica Lumazar","startTime":817.22,"endTime":820.07,"body":"these ads started. It is not an"},{"speaker":"Dominica Lumazar","startTime":820.07,"endTime":822.95,"body":"instantaneous thing. If someone"},{"speaker":"Dominica Lumazar","startTime":820.07,"endTime":822.95,"body":"comes to you, and they say, Hey,"},{"speaker":"Dominica Lumazar","startTime":822.95,"endTime":825.98,"body":"listen, I'm going to guarantee"},{"speaker":"Dominica Lumazar","startTime":822.95,"endTime":825.98,"body":"within 30 days you'll have"},{"speaker":"Dominica Lumazar","startTime":825.98,"endTime":831.26,"body":"results. Nope, No, you won't."},{"speaker":"Dominica Lumazar","startTime":825.98,"endTime":831.26,"body":"It's going to be 30 60 90. Give"},{"speaker":"Dominica Lumazar","startTime":831.26,"endTime":834.62,"body":"it the 90 days, give it the 90"},{"speaker":"Dominica Lumazar","startTime":831.26,"endTime":834.62,"body":"days before you start to see"},{"speaker":"Dominica Lumazar","startTime":834.62,"endTime":840.26,"body":"some results. Okay, resume."},{"speaker":"Dominica Lumazar","startTime":834.62,"endTime":840.26,"body":"Seriously, because I, I can't"},{"speaker":"Dominica Lumazar","startTime":840.26,"endTime":842.96,"body":"tell you how many people come to"},{"speaker":"Dominica Lumazar","startTime":840.26,"endTime":842.96,"body":"me and say, Oh, so and so said"},{"speaker":"Dominica Lumazar","startTime":842.96,"endTime":845.36,"body":"they can give me results in two"},{"speaker":"Dominica Lumazar","startTime":842.96,"endTime":845.36,"body":"weeks. And I just laugh. I'm"},{"speaker":"Dominica Lumazar","startTime":845.36,"endTime":849.05,"body":"like, great. If you think they"},{"speaker":"Dominica Lumazar","startTime":845.36,"endTime":849.05,"body":"can do that go for that. I'm not"},{"speaker":"Dominica Lumazar","startTime":849.05,"endTime":853.07,"body":"going to guarantee that because"},{"speaker":"Dominica Lumazar","startTime":849.05,"endTime":853.07,"body":"it's not a reality. I'm going to"},{"speaker":"Dominica Lumazar","startTime":853.07,"endTime":855.98,"body":"tell you the real results that I"},{"speaker":"Dominica Lumazar","startTime":853.07,"endTime":855.98,"body":"can get you because it's going"},{"speaker":"Dominica Lumazar","startTime":855.98,"endTime":859.19,"body":"to happen in three months."},{"speaker":"Dominica Lumazar","startTime":855.98,"endTime":859.19,"body":"That's it. It's not going to"},{"speaker":"Dominica Lumazar","startTime":859.19,"endTime":860.93,"body":"happen right away. And here's"},{"speaker":"Dominica Lumazar","startTime":859.19,"endTime":860.93,"body":"why."},{"speaker":"Rory Carruthers","startTime":861.539,"endTime":864.749,"body":"No, yeah, not"},{"speaker":"Rory Carruthers","startTime":861.539,"endTime":864.749,"body":"only do you have to build up"},{"speaker":"Rory Carruthers","startTime":864.749,"endTime":868.589,"body":"your your ads and and build up"},{"speaker":"Rory Carruthers","startTime":864.749,"endTime":868.589,"body":"the algorithm, build up the ad"},{"speaker":"Rory Carruthers","startTime":868.589,"endTime":872.189,"body":"account, but you have to test."},{"speaker":"Rory Carruthers","startTime":868.589,"endTime":872.189,"body":"We've we talked about this a lot"},{"speaker":"Rory Carruthers","startTime":872.189,"endTime":875.609,"body":"on the podcast, you have to test"},{"speaker":"Rory Carruthers","startTime":872.189,"endTime":875.609,"body":"your ads, you have to test your"},{"speaker":"Rory Carruthers","startTime":875.609,"endTime":881.039,"body":"landing pages. You've got to"},{"speaker":"Rory Carruthers","startTime":875.609,"endTime":881.039,"body":"you've got to test your follow"},{"speaker":"Rory Carruthers","startTime":881.039,"endTime":881.519,"body":"up process."},{"speaker":"Dominica Lumazar","startTime":881.549,"endTime":884.549,"body":"Okay, well,"},{"speaker":"Dominica Lumazar","startTime":881.549,"endTime":884.549,"body":"wait, you have to build your"},{"speaker":"Dominica Lumazar","startTime":884.549,"endTime":885.539,"body":"landing pages."},{"speaker":"Rory Carruthers","startTime":886.5,"endTime":887.7,"body":"Yeah, you got"},{"speaker":"Rory Carruthers","startTime":886.5,"endTime":887.7,"body":"to build your ads. You got to"},{"speaker":"Rory Carruthers","startTime":887.7,"endTime":892.23,"body":"build your landing pages. So"},{"speaker":"Rory Carruthers","startTime":887.7,"endTime":892.23,"body":"great. Yeah, exactly. And a lot"},{"speaker":"Rory Carruthers","startTime":892.23,"endTime":894.84,"body":"of times when people come in and"},{"speaker":"Rory Carruthers","startTime":892.23,"endTime":894.84,"body":"say just run our ads, they don't"},{"speaker":"Rory Carruthers","startTime":894.84,"endTime":897.78,"body":"even have any of the landing"},{"speaker":"Rory Carruthers","startTime":894.84,"endTime":897.78,"body":"pages or the funnels or any of"},{"speaker":"Rory Carruthers","startTime":897.78,"endTime":900.9,"body":"this stuff go to so then you're"},{"speaker":"Rory Carruthers","startTime":897.78,"endTime":900.9,"body":"starting off, and you've got to"},{"speaker":"Rory Carruthers","startTime":900.9,"endTime":904.41,"body":"build all that stuff on top of"},{"speaker":"Rory Carruthers","startTime":900.9,"endTime":904.41,"body":"it. So if you're wanting someone"},{"speaker":"Rory Carruthers","startTime":904.41,"endTime":907.08,"body":"to just come in and just get run"},{"speaker":"Rory Carruthers","startTime":904.41,"endTime":907.08,"body":"my ads, it's like, well, we're"},{"speaker":"Rory Carruthers","startTime":907.08,"endTime":909.36,"body":"not going to run ads, the"},{"speaker":"Rory Carruthers","startTime":907.08,"endTime":909.36,"body":"homepage of your website, you're"},{"speaker":"Rory Carruthers","startTime":909.36,"endTime":910.65,"body":"not going to get any sales."},{"speaker":"Dominica Lumazar","startTime":910.86,"endTime":912.99,"body":"I can't tell"},{"speaker":"Dominica Lumazar","startTime":910.86,"endTime":912.99,"body":"you Rory I can't tell you how"},{"speaker":"Dominica Lumazar","startTime":912.99,"endTime":915.75,"body":"many times or I can, because"},{"speaker":"Dominica Lumazar","startTime":912.99,"endTime":915.75,"body":"it's you. And you know, I can't"},{"speaker":"Dominica Lumazar","startTime":915.78,"endTime":920.58,"body":"tell you how many times someone"},{"speaker":"Dominica Lumazar","startTime":915.78,"endTime":920.58,"body":"has come to me like, Hey, want"},{"speaker":"Dominica Lumazar","startTime":920.58,"endTime":924.24,"body":"to run these ads? I've got"},{"speaker":"Dominica Lumazar","startTime":920.58,"endTime":924.24,"body":"$500,000, can you do it? And"},{"speaker":"Dominica Lumazar","startTime":924.24,"endTime":927.69,"body":"even with that budget, I'm like,"},{"speaker":"Dominica Lumazar","startTime":924.24,"endTime":927.69,"body":"No, there needs to be systems"},{"speaker":"Dominica Lumazar","startTime":927.69,"endTime":930.93,"body":"put in place. I don't care how"},{"speaker":"Dominica Lumazar","startTime":927.69,"endTime":930.93,"body":"much money you have. I don't"},{"speaker":"Dominica Lumazar","startTime":930.93,"endTime":935.43,"body":"care millions and millions,"},{"speaker":"Dominica Lumazar","startTime":930.93,"endTime":935.43,"body":"there needs to be lead magnets"},{"speaker":"Dominica Lumazar","startTime":935.43,"endTime":939.36,"body":"and systems in place in order to"},{"speaker":"Dominica Lumazar","startTime":935.43,"endTime":939.36,"body":"get the end result. And so if"},{"speaker":"Dominica Lumazar","startTime":939.36,"endTime":941.25,"body":"you're listening to this, and"},{"speaker":"Dominica Lumazar","startTime":939.36,"endTime":941.25,"body":"you're like, well, I've got all"},{"speaker":"Dominica Lumazar","startTime":941.25,"endTime":944.73,"body":"the money in the world. I don't"},{"speaker":"Dominica Lumazar","startTime":941.25,"endTime":944.73,"body":"care doesn't matter, because"},{"speaker":"Dominica Lumazar","startTime":944.73,"endTime":948.33,"body":"things need to be put in place"},{"speaker":"Dominica Lumazar","startTime":944.73,"endTime":948.33,"body":"properly, in order for us to be"},{"speaker":"Dominica Lumazar","startTime":948.33,"endTime":951.54,"body":"effective in order for you to be"},{"speaker":"Dominica Lumazar","startTime":948.33,"endTime":951.54,"body":"effective in what we're talking"},{"speaker":"Dominica Lumazar","startTime":951.54,"endTime":951.9,"body":"about."},{"speaker":"Rory Carruthers","startTime":952.409,"endTime":956.249,"body":"Yeah, you"},{"speaker":"Rory Carruthers","startTime":952.409,"endTime":956.249,"body":"wouldn't like open a furniture"},{"speaker":"Rory Carruthers","startTime":956.249,"endTime":961.199,"body":"store and be like, okay, here's"},{"speaker":"Rory Carruthers","startTime":956.249,"endTime":961.199,"body":"my showroom, that I'm going to"},{"speaker":"Rory Carruthers","startTime":961.199,"endTime":963.749,"body":"show you furniture and then just"},{"speaker":"Rory Carruthers","startTime":961.199,"endTime":963.749,"body":"have an empty warehouse."},{"speaker":"Rory Carruthers","startTime":963.929,"endTime":966.659,"body":"Exactly. But that's what a lot"},{"speaker":"Rory Carruthers","startTime":963.929,"endTime":966.659,"body":"of people do online."},{"speaker":"Dominica Lumazar","startTime":966.81,"endTime":969.75,"body":"Yes. And they"},{"speaker":"Dominica Lumazar","startTime":966.81,"endTime":969.75,"body":"just assume, oh, I've got this A"},{"speaker":"Dominica Lumazar","startTime":969.75,"endTime":971.43,"body":"team. It's gonna be great."},{"speaker":"Rory Carruthers","startTime":971.49,"endTime":973.83,"body":"Then people"},{"speaker":"Rory Carruthers","startTime":971.49,"endTime":973.83,"body":"show up at your warehouse, and"},{"speaker":"Rory Carruthers","startTime":973.83,"endTime":978.21,"body":"you're like, well, we have these"},{"speaker":"Rory Carruthers","startTime":973.83,"endTime":978.21,"body":"nice couches. We can sell them"},{"speaker":"Rory Carruthers","startTime":978.21,"endTime":982.5,"body":"to you for $3,000. They're like,"},{"speaker":"Rory Carruthers","startTime":978.21,"endTime":982.5,"body":"Well, can I sit down? it? Can"},{"speaker":"Rory Carruthers","startTime":982.5,"endTime":985.59,"body":"What What colors do you have?"},{"speaker":"Rory Carruthers","startTime":982.5,"endTime":985.59,"body":"I'd like to see it. I would like"},{"speaker":"Rory Carruthers","startTime":985.59,"endTime":990.03,"body":"to feel it. And you're like,"},{"speaker":"Rory Carruthers","startTime":985.59,"endTime":990.03,"body":"Well, you know, we don't have"},{"speaker":"Rory Carruthers","startTime":990.03,"endTime":991.32,"body":"them here. No, I"},{"speaker":"Dominica Lumazar","startTime":991.03,"endTime":996.58,"body":"I'ts a concept"},{"speaker":"Dominica Lumazar","startTime":991.03,"endTime":996.58,"body":"Yeah. Nope. It's eye opening."},{"speaker":"Dominica Lumazar","startTime":996.58,"endTime":999.52,"body":"It's humbling to look at these"},{"speaker":"Dominica Lumazar","startTime":996.58,"endTime":999.52,"body":"different things. And money is"},{"speaker":"Dominica Lumazar","startTime":999.52,"endTime":1003.51,"body":"not King. Let me just say that"},{"speaker":"Dominica Lumazar","startTime":999.52,"endTime":1003.51,"body":"flat out. If you're looking to"},{"speaker":"Dominica Lumazar","startTime":1003.51,"endTime":1006.39,"body":"run social media ads, and I know"},{"speaker":"Dominica Lumazar","startTime":1003.51,"endTime":1006.39,"body":"we're talking about Facebook,"},{"speaker":"Dominica Lumazar","startTime":1006.39,"endTime":1008.1,"body":"and we're talking about these"},{"speaker":"Dominica Lumazar","startTime":1006.39,"endTime":1008.1,"body":"updates and things that have"},{"speaker":"Dominica Lumazar","startTime":1008.1,"endTime":1012.33,"body":"happened and apple and all that"},{"speaker":"Dominica Lumazar","startTime":1008.1,"endTime":1012.33,"body":"all that jazz. Money is not King"},{"speaker":"Dominica Lumazar","startTime":1012.33,"endTime":1016.98,"body":"here strategy is. And that is"},{"speaker":"Dominica Lumazar","startTime":1012.33,"endTime":1016.98,"body":"where Rory and I come in, where"},{"speaker":"Dominica Lumazar","startTime":1016.98,"endTime":1019.8,"body":"we are looking at these things"},{"speaker":"Dominica Lumazar","startTime":1016.98,"endTime":1019.8,"body":"every single day and going How"},{"speaker":"Dominica Lumazar","startTime":1019.8,"endTime":1025.38,"body":"can we get these results for our"},{"speaker":"Dominica Lumazar","startTime":1019.8,"endTime":1025.38,"body":"clients, even when these updates"},{"speaker":"Dominica Lumazar","startTime":1025.38,"endTime":1029.58,"body":"happen? And these different"},{"speaker":"Dominica Lumazar","startTime":1025.38,"endTime":1029.58,"body":"things come up where it's like,"},{"speaker":"Dominica Lumazar","startTime":1029.58,"endTime":1032.82,"body":"well, crap, Okay, wait a second."},{"speaker":"Dominica Lumazar","startTime":1029.58,"endTime":1032.82,"body":"So we were getting epic results"},{"speaker":"Dominica Lumazar","startTime":1032.85,"endTime":1036.03,"body":"over here. But all of a sudden,"},{"speaker":"Dominica Lumazar","startTime":1032.85,"endTime":1036.03,"body":"there's none over here. So what"},{"speaker":"Dominica Lumazar","startTime":1036.03,"endTime":1038.58,"body":"do we do? So Rory, what do we"},{"speaker":"Dominica Lumazar","startTime":1036.03,"endTime":1038.58,"body":"do?"},{"speaker":"Rory Carruthers","startTime":1039.98,"endTime":1043.22,"body":"Okay, so yeah,"},{"speaker":"Rory Carruthers","startTime":1039.98,"endTime":1043.22,"body":"a few things, the extremes, like"},{"speaker":"Rory Carruthers","startTime":1043.25,"endTime":1046.64,"body":"we've got Apple wanting, you"},{"speaker":"Rory Carruthers","startTime":1043.25,"endTime":1046.64,"body":"know, privacy, we've got"},{"speaker":"Rory Carruthers","startTime":1046.67,"endTime":1050.18,"body":"Facebook wanting, you know,"},{"speaker":"Rory Carruthers","startTime":1046.67,"endTime":1050.18,"body":"businesses, but what's happening"},{"speaker":"Rory Carruthers","startTime":1050.18,"endTime":1053.6,"body":"is that the businesses are"},{"speaker":"Rory Carruthers","startTime":1050.18,"endTime":1053.6,"body":"getting pushed out. And the"},{"speaker":"Rory Carruthers","startTime":1053.6,"endTime":1056.81,"body":"consumers are being misled about"},{"speaker":"Rory Carruthers","startTime":1053.6,"endTime":1056.81,"body":"information."},{"speaker":"Dominica Lumazar","startTime":1056.99,"endTime":1059.24,"body":"So the"},{"speaker":"Dominica Lumazar","startTime":1056.99,"endTime":1059.24,"body":"original purpose of Facebook,"},{"speaker":"Dominica Lumazar","startTime":1059.27,"endTime":1064.1,"body":"okay, or the Facebook is how it"},{"speaker":"Dominica Lumazar","startTime":1059.27,"endTime":1064.1,"body":"was originally positioned, okay,"},{"speaker":"Dominica Lumazar","startTime":1064.1,"endTime":1067.4,"body":"or how it was brought to the"},{"speaker":"Dominica Lumazar","startTime":1064.1,"endTime":1067.4,"body":"world. It allowed Harvard"},{"speaker":"Dominica Lumazar","startTime":1067.4,"endTime":1073.4,"body":"students to use their.edu email"},{"speaker":"Dominica Lumazar","startTime":1067.4,"endTime":1073.4,"body":"addresses and photos to connect"},{"speaker":"Dominica Lumazar","startTime":1073.4,"endTime":1076.52,"body":"with other students at the"},{"speaker":"Dominica Lumazar","startTime":1073.4,"endTime":1076.52,"body":"school. So it was like a school"},{"speaker":"Dominica Lumazar","startTime":1076.52,"endTime":1080.78,"body":"connection network. Then the"},{"speaker":"Dominica Lumazar","startTime":1076.52,"endTime":1080.78,"body":"student at the time Mark"},{"speaker":"Dominica Lumazar","startTime":1080.78,"endTime":1086.36,"body":"Zuckerberg, he foresaw a way of"},{"speaker":"Dominica Lumazar","startTime":1080.78,"endTime":1086.36,"body":"bringing the existing social"},{"speaker":"Dominica Lumazar","startTime":1086.36,"endTime":1090.89,"body":"experience of college on to the"},{"speaker":"Dominica Lumazar","startTime":1086.36,"endTime":1090.89,"body":"internet. So I'm sure you've all"},{"speaker":"Dominica Lumazar","startTime":1090.89,"endTime":1095.18,"body":"seen that movie, social network"},{"speaker":"Dominica Lumazar","startTime":1090.89,"endTime":1095.18,"body":"or some, yes, thank you, where"},{"speaker":"Dominica Lumazar","startTime":1095.21,"endTime":1098.39,"body":"it showed the story of how Mark"},{"speaker":"Dominica Lumazar","startTime":1095.21,"endTime":1098.39,"body":"Zuckerberg came to be, and how"},{"speaker":"Dominica Lumazar","startTime":1098.39,"endTime":1102.86,"body":"Facebook came to be. And all of"},{"speaker":"Dominica Lumazar","startTime":1098.39,"endTime":1102.86,"body":"that a super simplistic way of"},{"speaker":"Dominica Lumazar","startTime":1102.86,"endTime":1106.52,"body":"connecting other college"},{"speaker":"Dominica Lumazar","startTime":1102.86,"endTime":1106.52,"body":"students together. And then it"},{"speaker":"Dominica Lumazar","startTime":1106.52,"endTime":1111.44,"body":"became this huge empire. And"},{"speaker":"Dominica Lumazar","startTime":1106.52,"endTime":1111.44,"body":"there was no advertising for a"},{"speaker":"Dominica Lumazar","startTime":1111.44,"endTime":1112.07,"body":"long time,"},{"speaker":"Rory Carruthers","startTime":1112.1,"endTime":1113.9,"body":"then they saw"},{"speaker":"Rory Carruthers","startTime":1112.1,"endTime":1113.9,"body":"an opportunity there sort of"},{"speaker":"Rory Carruthers","startTime":1113.9,"endTime":1117.17,"body":"thinking, Well, how do we take"},{"speaker":"Rory Carruthers","startTime":1113.9,"endTime":1117.17,"body":"this public? How do we get this"},{"speaker":"Rory Carruthers","startTime":1117.17,"endTime":1121.55,"body":"on the stock market? Well, you"},{"speaker":"Rory Carruthers","startTime":1117.17,"endTime":1121.55,"body":"can't get a company on the stock"},{"speaker":"Rory Carruthers","startTime":1121.55,"endTime":1124.64,"body":"market unless you can show that"},{"speaker":"Rory Carruthers","startTime":1121.55,"endTime":1124.64,"body":"a company can earn revenue."},{"speaker":"Rory Carruthers","startTime":1124.73,"endTime":1128.96,"body":"Well, you know, Zuckerberg is"},{"speaker":"Rory Carruthers","startTime":1124.73,"endTime":1128.96,"body":"famous for when that Senator"},{"speaker":"Rory Carruthers","startTime":1128.96,"endTime":1133.16,"body":"asked him, Well, you know, how"},{"speaker":"Rory Carruthers","startTime":1128.96,"endTime":1133.16,"body":"do you? How do you make money?"},{"speaker":"Rory Carruthers","startTime":1133.16,"endTime":1136.19,"body":"And he's like, well, Senator, we"},{"speaker":"Rory Carruthers","startTime":1133.16,"endTime":1136.19,"body":"run advertising, right, or"},{"speaker":"Rory Carruthers","startTime":1136.19,"endTime":1138.74,"body":"whatever you said, you know,"},{"speaker":"Rory Carruthers","startTime":1136.19,"endTime":1138.74,"body":"that's the foundation of the"},{"speaker":"Rory Carruthers","startTime":1138.74,"endTime":1139.55,"body":"business model"},{"speaker":"Dominica Lumazar","startTime":1140.27,"endTime":1143.0,"body":"that I just"},{"speaker":"Dominica Lumazar","startTime":1140.27,"endTime":1143.0,"body":"have to say, made me laugh out"},{"speaker":"Dominica Lumazar","startTime":1143.0,"endTime":1146.39,"body":"loud, so hard. When I watched"},{"speaker":"Dominica Lumazar","startTime":1143.0,"endTime":1146.39,"body":"Zuckerberg just sit in his"},{"speaker":"Dominica Lumazar","startTime":1146.39,"endTime":1149.87,"body":"chair, and he's like, well,"},{"speaker":"Dominica Lumazar","startTime":1146.39,"endTime":1149.87,"body":"Senator wheat, we run"},{"speaker":"Dominica Lumazar","startTime":1149.9,"endTime":1154.91,"body":"advertising, and that's how we,"},{"speaker":"Dominica Lumazar","startTime":1149.9,"endTime":1154.91,"body":"you know, earn revenue. And the"},{"speaker":"Dominica Lumazar","startTime":1154.91,"endTime":1159.44,"body":"senator was like, What do you"},{"speaker":"Dominica Lumazar","startTime":1154.91,"endTime":1159.44,"body":"mean? Are you kidding me? What"},{"speaker":"Dominica Lumazar","startTime":1159.44,"endTime":1162.32,"body":"are you talking about? Have you"},{"speaker":"Dominica Lumazar","startTime":1159.44,"endTime":1162.32,"body":"ever seen an ad it says"},{"speaker":"Dominica Lumazar","startTime":1162.32,"endTime":1165.02,"body":"sponsored is on the top? What"},{"speaker":"Dominica Lumazar","startTime":1162.32,"endTime":1165.02,"body":"are you talking about? You don't"},{"speaker":"Dominica Lumazar","startTime":1165.02,"endTime":1169.52,"body":"know. I just it my skin crawled"},{"speaker":"Dominica Lumazar","startTime":1165.02,"endTime":1169.52,"body":"with like, how do you not"},{"speaker":"Dominica Lumazar","startTime":1169.52,"endTime":1173.39,"body":"understand this? And I just, I"},{"speaker":"Dominica Lumazar","startTime":1169.52,"endTime":1173.39,"body":"felt for mark in that moment"},{"speaker":"Dominica Lumazar","startTime":1173.39,"endTime":1176.48,"body":"where I was like, Oh, dude, have"},{"speaker":"Dominica Lumazar","startTime":1173.39,"endTime":1176.48,"body":"you ever gone to Amazon? Have"},{"speaker":"Dominica Lumazar","startTime":1176.48,"endTime":1178.82,"body":"you ever seen a jacket you"},{"speaker":"Dominica Lumazar","startTime":1176.48,"endTime":1178.82,"body":"wanted to buy and all of a"},{"speaker":"Dominica Lumazar","startTime":1178.82,"endTime":1181.73,"body":"sudden it was on the right hand"},{"speaker":"Dominica Lumazar","startTime":1178.82,"endTime":1181.73,"body":"column in the ads? That's called"},{"speaker":"Dominica Lumazar","startTime":1181.73,"endTime":1185.51,"body":"ad retargeting. It's so so for"},{"speaker":"Dominica Lumazar","startTime":1181.73,"endTime":1185.51,"body":"you and me, Rory, this stuff is"},{"speaker":"Dominica Lumazar","startTime":1185.51,"endTime":1189.29,"body":"so basic. And for all of our"},{"speaker":"Dominica Lumazar","startTime":1185.51,"endTime":1189.29,"body":"clients, it's so basic. But for"},{"speaker":"Dominica Lumazar","startTime":1189.32,"endTime":1192.44,"body":"the average consumer, or for"},{"speaker":"Dominica Lumazar","startTime":1189.32,"endTime":1192.44,"body":"someone in Congress, that"},{"speaker":"Dominica Lumazar","startTime":1192.44,"endTime":1197.45,"body":"doesn't understand. I mean, it's"},{"speaker":"Dominica Lumazar","startTime":1192.44,"endTime":1197.45,"body":"like, what is this? Where do we"},{"speaker":"Dominica Lumazar","startTime":1197.45,"endTime":1198.65,"body":"go from here?"},{"speaker":"Rory Carruthers","startTime":1198.93,"endTime":1200.31,"body":"Yeah, and then"},{"speaker":"Rory Carruthers","startTime":1198.93,"endTime":1200.31,"body":"you've got it. You've got Those"},{"speaker":"Rory Carruthers","startTime":1200.31,"endTime":1203.31,"body":"two sides where you've got like"},{"speaker":"Rory Carruthers","startTime":1200.31,"endTime":1203.31,"body":"people who are fighting for"},{"speaker":"Rory Carruthers","startTime":1203.34,"endTime":1206.55,"body":"privacy, they think that all"},{"speaker":"Rory Carruthers","startTime":1203.34,"endTime":1206.55,"body":"every single bit of information"},{"speaker":"Rory Carruthers","startTime":1206.55,"endTime":1210.15,"body":"is being seen by everybody at"},{"speaker":"Rory Carruthers","startTime":1206.55,"endTime":1210.15,"body":"any given point, like as"},{"speaker":"Rory Carruthers","startTime":1210.15,"endTime":1213.0,"body":"marketers, the thing that"},{"speaker":"Rory Carruthers","startTime":1210.15,"endTime":1213.0,"body":"understands that we don't see"},{"speaker":"Rory Carruthers","startTime":1213.21,"endTime":1218.46,"body":"any of that information. We"},{"speaker":"Rory Carruthers","startTime":1213.21,"endTime":1218.46,"body":"don't know that, you know, that"},{"speaker":"Rory Carruthers","startTime":1218.49,"endTime":1222.09,"body":"Jimmy so an. so in Madison,"},{"speaker":"Rory Carruthers","startTime":1218.49,"endTime":1222.09,"body":"Wisconsin is getting any, you"},{"speaker":"Rory Carruthers","startTime":1222.09,"endTime":1225.12,"body":"know, is buying a pair of"},{"speaker":"Rory Carruthers","startTime":1222.09,"endTime":1225.12,"body":"sunglasses, like we none of that"},{"speaker":"Rory Carruthers","startTime":1225.15,"endTime":1230.1,"body":"we don't see any of that. And we"},{"speaker":"Rory Carruthers","startTime":1225.15,"endTime":1230.1,"body":"don't care. Right. But the thing"},{"speaker":"Rory Carruthers","startTime":1230.1,"endTime":1234.54,"body":"to think about is, like, the"},{"speaker":"Rory Carruthers","startTime":1230.1,"endTime":1234.54,"body":"other side of it, is that if, as"},{"speaker":"Rory Carruthers","startTime":1234.54,"endTime":1237.84,"body":"an advertiser, you know, or"},{"speaker":"Rory Carruthers","startTime":1234.54,"endTime":1237.84,"body":"let's look at as a consumer,"},{"speaker":"Rory Carruthers","startTime":1237.84,"endTime":1243.93,"body":"okay, so let's say that you, as"},{"speaker":"Rory Carruthers","startTime":1237.84,"endTime":1243.93,"body":"a consumer, you go to a website,"},{"speaker":"Rory Carruthers","startTime":1243.96,"endTime":1247.65,"body":"and you're looking to buy a"},{"speaker":"Rory Carruthers","startTime":1243.96,"endTime":1247.65,"body":"treadmill, and you say, you"},{"speaker":"Rory Carruthers","startTime":1247.65,"endTime":1251.16,"body":"know, you get distracted, or"},{"speaker":"Rory Carruthers","startTime":1247.65,"endTime":1251.16,"body":"like the kids come in, and"},{"speaker":"Rory Carruthers","startTime":1251.16,"endTime":1253.83,"body":"you're like, Oh, that's, that's"},{"speaker":"Rory Carruthers","startTime":1251.16,"endTime":1253.83,"body":"a cool treadmill. I'm thinking"},{"speaker":"Rory Carruthers","startTime":1253.83,"endTime":1259.11,"body":"of buying it. But you have to"},{"speaker":"Rory Carruthers","startTime":1253.83,"endTime":1259.11,"body":"leave the website. And you, you"},{"speaker":"Rory Carruthers","startTime":1259.11,"endTime":1261.93,"body":"forget about it. Well, the"},{"speaker":"Rory Carruthers","startTime":1259.11,"endTime":1261.93,"body":"advertiser with what they're"},{"speaker":"Rory Carruthers","startTime":1261.93,"endTime":1265.35,"body":"trying to set up with the"},{"speaker":"Rory Carruthers","startTime":1261.93,"endTime":1265.35,"body":"current situation, why Facebook"},{"speaker":"Rory Carruthers","startTime":1265.35,"endTime":1270.57,"body":"is fighting, Apple would only"},{"speaker":"Rory Carruthers","startTime":1265.35,"endTime":1270.57,"body":"receive information like maybe"},{"speaker":"Rory Carruthers","startTime":1270.57,"endTime":1273.75,"body":"they would say, this person, you"},{"speaker":"Rory Carruthers","startTime":1270.57,"endTime":1273.75,"body":"know, might be interested in"},{"speaker":"Rory Carruthers","startTime":1273.75,"endTime":1278.01,"body":"sporting goods. Okay, so they"},{"speaker":"Rory Carruthers","startTime":1273.75,"endTime":1278.01,"body":"get that information. And"},{"speaker":"Rory Carruthers","startTime":1278.01,"endTime":1280.44,"body":"they're like, well, we don't"},{"speaker":"Rory Carruthers","startTime":1278.01,"endTime":1280.44,"body":"know what sporting goods. Let's"},{"speaker":"Rory Carruthers","startTime":1280.44,"endTime":1284.58,"body":"advertise them a bowling ball."},{"speaker":"Rory Carruthers","startTime":1280.44,"endTime":1284.58,"body":"Right? And then you get an ad"},{"speaker":"Rory Carruthers","startTime":1284.58,"endTime":1287.46,"body":"for a bowling ball. And you're"},{"speaker":"Rory Carruthers","startTime":1284.58,"endTime":1287.46,"body":"like, Well, I have no interest"},{"speaker":"Rory Carruthers","startTime":1287.46,"endTime":1293.85,"body":"in bowling. Right? So that's the"},{"speaker":"Rory Carruthers","startTime":1287.46,"endTime":1293.85,"body":"downside is that you don't get"},{"speaker":"Rory Carruthers","startTime":1293.85,"endTime":1296.55,"body":"anything that's relevant to you"},{"speaker":"Rory Carruthers","startTime":1293.85,"endTime":1296.55,"body":"and your advertising."},{"speaker":"Dominica Lumazar","startTime":1296.57,"endTime":1298.37,"body":"It's a"},{"speaker":"Dominica Lumazar","startTime":1296.57,"endTime":1298.37,"body":"retargeting mix up. It's like"},{"speaker":"Dominica Lumazar","startTime":1298.37,"endTime":1303.35,"body":"non relevant, good or bad. Maybe"},{"speaker":"Dominica Lumazar","startTime":1298.37,"endTime":1303.35,"body":"I'm interested in bowling. No,"},{"speaker":"Dominica Lumazar","startTime":1303.35,"endTime":1309.41,"body":"I'm not. But it's a privacy info"},{"speaker":"Dominica Lumazar","startTime":1303.35,"endTime":1309.41,"body":"issue. It's a retargeting mix"},{"speaker":"Dominica Lumazar","startTime":1309.41,"endTime":1315.35,"body":"up. And there's a few bad apples"},{"speaker":"Dominica Lumazar","startTime":1309.41,"endTime":1315.35,"body":"in what you're looking at, for"},{"speaker":"Dominica Lumazar","startTime":1315.35,"endTime":1318.92,"body":"sure. And that happens. But"},{"speaker":"Dominica Lumazar","startTime":1315.35,"endTime":1318.92,"body":"something I have to say, I"},{"speaker":"Dominica Lumazar","startTime":1318.92,"endTime":1324.8,"body":"cannot drive this home enough."},{"speaker":"Dominica Lumazar","startTime":1318.92,"endTime":1324.8,"body":"Every single thing you post on"},{"speaker":"Dominica Lumazar","startTime":1324.8,"endTime":1328.55,"body":"the internet, I don't care what"},{"speaker":"Dominica Lumazar","startTime":1324.8,"endTime":1328.55,"body":"social media platform you're on"},{"speaker":"Dominica Lumazar","startTime":1328.7,"endTime":1333.29,"body":"Twitter, Snapchat, Instagram,"},{"speaker":"Dominica Lumazar","startTime":1328.7,"endTime":1333.29,"body":"Facebook, Pinterest, whatever."},{"speaker":"Dominica Lumazar","startTime":1333.86,"endTime":1339.86,"body":"The second you upload and post"},{"speaker":"Dominica Lumazar","startTime":1333.86,"endTime":1339.86,"body":"that it is forever there. I"},{"speaker":"Dominica Lumazar","startTime":1339.86,"endTime":1343.79,"body":"don't care if you go and delete"},{"speaker":"Dominica Lumazar","startTime":1339.86,"endTime":1343.79,"body":"it two seconds after it is for"},{"speaker":"Dominica Lumazar","startTime":1343.88,"endTime":1349.55,"body":"ever there. So know that as a"},{"speaker":"Dominica Lumazar","startTime":1343.88,"endTime":1349.55,"body":"consumer as an individual that"},{"speaker":"Dominica Lumazar","startTime":1349.55,"endTime":1353.63,"body":"is doing something. This is so"},{"speaker":"Dominica Lumazar","startTime":1349.55,"endTime":1353.63,"body":"important. And not only that,"},{"speaker":"Dominica Lumazar","startTime":1353.63,"endTime":1356.27,"body":"but forever, not yours anymore."},{"speaker":"Dominica Lumazar","startTime":1353.63,"endTime":1356.27,"body":"Correct?"},{"speaker":"Rory Carruthers","startTime":1357.019,"endTime":1358.819,"body":"Yeah. So ever,"},{"speaker":"Dominica Lumazar","startTime":1358.93,"endTime":1361.69,"body":"not yours. If"},{"speaker":"Dominica Lumazar","startTime":1358.93,"endTime":1361.69,"body":"you have never looked over the"},{"speaker":"Dominica Lumazar","startTime":1361.69,"endTime":1364.36,"body":"terms and conditions, the"},{"speaker":"Dominica Lumazar","startTime":1361.69,"endTime":1364.36,"body":"privacy policies of any of these"},{"speaker":"Dominica Lumazar","startTime":1364.36,"endTime":1367.69,"body":"social media platforms, let me"},{"speaker":"Dominica Lumazar","startTime":1364.36,"endTime":1367.69,"body":"recap it for you real quick."},{"speaker":"Dominica Lumazar","startTime":1367.72,"endTime":1371.68,"body":"Basically, what it says, we can"},{"speaker":"Dominica Lumazar","startTime":1367.72,"endTime":1371.68,"body":"take any of your content and use"},{"speaker":"Dominica Lumazar","startTime":1371.68,"endTime":1373.9,"body":"it to our advantage and do"},{"speaker":"Dominica Lumazar","startTime":1371.68,"endTime":1373.9,"body":"whatever the hell we want with"},{"speaker":"Dominica Lumazar","startTime":1373.9,"endTime":1378.82,"body":"it. Pictures of your kids,"},{"speaker":"Dominica Lumazar","startTime":1373.9,"endTime":1378.82,"body":"pictures of yourself boudoir"},{"speaker":"Dominica Lumazar","startTime":1378.82,"endTime":1384.19,"body":"photos, whatever you're posting,"},{"speaker":"Dominica Lumazar","startTime":1378.82,"endTime":1384.19,"body":"okay. So whenever you click"},{"speaker":"Dominica Lumazar","startTime":1384.19,"endTime":1388.06,"body":"Post, be sure that you are very"},{"speaker":"Dominica Lumazar","startTime":1384.19,"endTime":1388.06,"body":"clear. And this is what I want"},{"speaker":"Dominica Lumazar","startTime":1388.06,"endTime":1392.05,"body":"to post and have it there"},{"speaker":"Dominica Lumazar","startTime":1388.06,"endTime":1392.05,"body":"forever. I know it sounds very"},{"speaker":"Dominica Lumazar","startTime":1392.05,"endTime":1394.9,"body":"intense when I'm talking about"},{"speaker":"Dominica Lumazar","startTime":1392.05,"endTime":1394.9,"body":"this, but I preach this with my"},{"speaker":"Dominica Lumazar","startTime":1394.9,"endTime":1400.18,"body":"clients because they don't"},{"speaker":"Dominica Lumazar","startTime":1394.9,"endTime":1400.18,"body":"understand. Okay, it's so, so"},{"speaker":"Dominica Lumazar","startTime":1400.18,"endTime":1404.62,"body":"important. So please be aware of"},{"speaker":"Dominica Lumazar","startTime":1400.18,"endTime":1404.62,"body":"this. And think about the photos"},{"speaker":"Dominica Lumazar","startTime":1404.62,"endTime":1407.65,"body":"that you've posted when you were"},{"speaker":"Dominica Lumazar","startTime":1404.62,"endTime":1407.65,"body":"like 15 years old versus now."},{"speaker":"Rory Carruthers","startTime":1409.48,"endTime":1410.71,"body":"That's where a"},{"speaker":"Rory Carruthers","startTime":1409.48,"endTime":1410.71,"body":"lot of people have gotten in"},{"speaker":"Rory Carruthers","startTime":1410.71,"endTime":1414.13,"body":"trouble. Because they'll they"},{"speaker":"Rory Carruthers","startTime":1410.71,"endTime":1414.13,"body":"maybe a few years ago, they"},{"speaker":"Rory Carruthers","startTime":1414.13,"endTime":1417.73,"body":"posted a photo where they're out"},{"speaker":"Rory Carruthers","startTime":1414.13,"endTime":1417.73,"body":"with their friends drinking and"},{"speaker":"Rory Carruthers","startTime":1417.73,"endTime":1421.03,"body":"then someone like they're"},{"speaker":"Rory Carruthers","startTime":1417.73,"endTime":1421.03,"body":"looking for a new job, and then"},{"speaker":"Rory Carruthers","startTime":1421.03,"endTime":1425.2,"body":"someone who's recruiting them"},{"speaker":"Rory Carruthers","startTime":1421.03,"endTime":1425.2,"body":"goes and looks at their social"},{"speaker":"Rory Carruthers","startTime":1425.2,"endTime":1428.65,"body":"media profiles. And like, I"},{"speaker":"Rory Carruthers","startTime":1425.2,"endTime":1428.65,"body":"don't want someone like that."},{"speaker":"Dominica Lumazar","startTime":1428.719,"endTime":1431.239,"body":"That's right."},{"speaker":"Dominica Lumazar","startTime":1428.719,"endTime":1431.239,"body":"Basically, don't post anything"},{"speaker":"Dominica Lumazar","startTime":1431.239,"endTime":1432.679,"body":"you wouldn't want Jesus to see."},{"speaker":"Rory Carruthers","startTime":1433.58,"endTime":1434.27,"body":"Or your"},{"speaker":"Rory Carruthers","startTime":1433.58,"endTime":1434.27,"body":"grandma."},{"speaker":"Dominica Lumazar","startTime":1435.71,"endTime":1438.29,"body":"Yeah, I mean,"},{"speaker":"Dominica Lumazar","startTime":1435.71,"endTime":1438.29,"body":"surely like grandma, grandpa,"},{"speaker":"Dominica Lumazar","startTime":1438.29,"endTime":1441.59,"body":"whoever, like just don't,"},{"speaker":"Dominica Lumazar","startTime":1438.29,"endTime":1441.59,"body":"because doing that damage"},{"speaker":"Dominica Lumazar","startTime":1441.59,"endTime":1443.93,"body":"control is so extreme. And that"},{"speaker":"Dominica Lumazar","startTime":1441.59,"endTime":1443.93,"body":"is something that both Rory and"},{"speaker":"Dominica Lumazar","startTime":1443.93,"endTime":1447.98,"body":"I do, we do a lot of reputation"},{"speaker":"Dominica Lumazar","startTime":1443.93,"endTime":1447.98,"body":"management. We do our darndest"},{"speaker":"Dominica Lumazar","startTime":1447.98,"endTime":1452.09,"body":"to look at the various things"},{"speaker":"Dominica Lumazar","startTime":1447.98,"endTime":1452.09,"body":"that have been posted and and"},{"speaker":"Dominica Lumazar","startTime":1452.12,"endTime":1455.24,"body":"and do our best to do SEO"},{"speaker":"Dominica Lumazar","startTime":1452.12,"endTime":1455.24,"body":"management and take things down"},{"speaker":"Dominica Lumazar","startTime":1455.24,"endTime":1459.44,"body":"if it wasn't couth or whatever"},{"speaker":"Dominica Lumazar","startTime":1455.24,"endTime":1459.44,"body":"at the time. But that that work"},{"speaker":"Dominica Lumazar","startTime":1459.44,"endTime":1462.35,"body":"trying to do that work and"},{"speaker":"Dominica Lumazar","startTime":1459.44,"endTime":1462.35,"body":"backtrack, it is very hard. But"},{"speaker":"Dominica Lumazar","startTime":1462.35,"endTime":1465.05,"body":"that's been a big part of my"},{"speaker":"Dominica Lumazar","startTime":1462.35,"endTime":1465.05,"body":"business in the last five years"},{"speaker":"Dominica Lumazar","startTime":1465.05,"endTime":1468.29,"body":"is to track down things like"},{"speaker":"Dominica Lumazar","startTime":1465.05,"endTime":1468.29,"body":"that and to remedy it, but just"},{"speaker":"Dominica Lumazar","startTime":1468.35,"endTime":1471.56,"body":"think before you post that's the"},{"speaker":"Dominica Lumazar","startTime":1468.35,"endTime":1471.56,"body":"biggest thing here."},{"speaker":"Rory Carruthers","startTime":1472.01,"endTime":1475.01,"body":"Yeah,"},{"speaker":"Rory Carruthers","startTime":1472.01,"endTime":1475.01,"body":"definitely. Now, you know, so"},{"speaker":"Rory Carruthers","startTime":1475.04,"endTime":1480.08,"body":"the other side of it is the, the"},{"speaker":"Rory Carruthers","startTime":1475.04,"endTime":1480.08,"body":"the little little guys are"},{"speaker":"Rory Carruthers","startTime":1480.08,"endTime":1482.51,"body":"getting squeezed out of the"},{"speaker":"Rory Carruthers","startTime":1480.08,"endTime":1482.51,"body":"market. So what's gonna happen,"},{"speaker":"Rory Carruthers","startTime":1482.54,"endTime":1485.9,"body":"you're gonna just have big"},{"speaker":"Rory Carruthers","startTime":1482.54,"endTime":1485.9,"body":"players that are like"},{"speaker":"Dominica Lumazar","startTime":1485.9,"endTime":1487.37,"body":"my little"},{"speaker":"Dominica Lumazar","startTime":1485.9,"endTime":1487.37,"body":"guys. You're talking about the"},{"speaker":"Dominica Lumazar","startTime":1487.37,"endTime":1489.17,"body":"small business owners, right?"},{"speaker":"Dominica Lumazar","startTime":1487.37,"endTime":1489.17,"body":"Small Business."},{"speaker":"Rory Carruthers","startTime":1489.0,"endTime":1491.64,"body":"Yeah, business"},{"speaker":"Rory Carruthers","startTime":1489.0,"endTime":1491.64,"body":"owners are getting pushed out of"},{"speaker":"Rory Carruthers","startTime":1491.64,"endTime":1496.98,"body":"the market. Right? Yeah. Because"},{"speaker":"Rory Carruthers","startTime":1491.64,"endTime":1496.98,"body":"Facebook has historically been"},{"speaker":"Rory Carruthers","startTime":1497.01,"endTime":1500.4,"body":"the entry point for a lot of"},{"speaker":"Rory Carruthers","startTime":1497.01,"endTime":1500.4,"body":"people and so on. It's gonna"},{"speaker":"Rory Carruthers","startTime":1500.4,"endTime":1502.8,"body":"make the entry point for a lot"},{"speaker":"Rory Carruthers","startTime":1500.4,"endTime":1502.8,"body":"of people who are trying to"},{"speaker":"Rory Carruthers","startTime":1502.8,"endTime":1507.36,"body":"start businesses a lot harder."},{"speaker":"Rory Carruthers","startTime":1502.8,"endTime":1507.36,"body":"Yes. And so but we've had some"},{"speaker":"Rory Carruthers","startTime":1507.36,"endTime":1510.63,"body":"solutions, that's solutions,"},{"speaker":"Rory Carruthers","startTime":1507.36,"endTime":1510.63,"body":"because we got to help you out."},{"speaker":"Rory Carruthers","startTime":1510.66,"endTime":1515.04,"body":"But it's going to take some"},{"speaker":"Rory Carruthers","startTime":1510.66,"endTime":1515.04,"body":"innovations, you know,"},{"speaker":"Rory Carruthers","startTime":1515.04,"endTime":1518.1,"body":"willingness to do things a"},{"speaker":"Rory Carruthers","startTime":1515.04,"endTime":1518.1,"body":"little differently than, you"},{"speaker":"Rory Carruthers","startTime":1518.1,"endTime":1520.62,"body":"know, Facebook was, was great."},{"speaker":"Rory Carruthers","startTime":1518.1,"endTime":1520.62,"body":"And we're not saying that"},{"speaker":"Rory Carruthers","startTime":1520.62,"endTime":1524.31,"body":"necessarily. Facebook couldn't"},{"speaker":"Rory Carruthers","startTime":1520.62,"endTime":1524.31,"body":"be great. Again, we just at this"},{"speaker":"Rory Carruthers","startTime":1524.31,"endTime":1527.73,"body":"point, we just don't know,"},{"speaker":"Rory Carruthers","startTime":1524.31,"endTime":1527.73,"body":"because the systems are all in"},{"speaker":"Rory Carruthers","startTime":1527.73,"endTime":1530.88,"body":"disarray. But you have, you"},{"speaker":"Rory Carruthers","startTime":1527.73,"endTime":1530.88,"body":"can't put all your eggs in one"},{"speaker":"Rory Carruthers","startTime":1530.88,"endTime":1533.85,"body":"basket either. So let's look at"},{"speaker":"Rory Carruthers","startTime":1530.88,"endTime":1533.85,"body":"some other stuff. What can what"},{"speaker":"Rory Carruthers","startTime":1533.85,"endTime":1537.36,"body":"can you do? Okay, so the very"},{"speaker":"Rory Carruthers","startTime":1533.85,"endTime":1537.36,"body":"first thing we're gonna say,"},{"speaker":"Dominica Lumazar","startTime":1537.68,"endTime":1540.29,"body":"YouTube, it's"},{"speaker":"Dominica Lumazar","startTime":1537.68,"endTime":1540.29,"body":"still part of Google. But"},{"speaker":"Dominica Lumazar","startTime":1540.29,"endTime":1542.9,"body":"YouTube has their algorithms"},{"speaker":"Dominica Lumazar","startTime":1540.29,"endTime":1542.9,"body":"down pat."},{"speaker":"Rory Carruthers","startTime":1542.93,"endTime":1545.78,"body":"The reason I,"},{"speaker":"Rory Carruthers","startTime":1542.93,"endTime":1545.78,"body":"I'm saying a lot of this stuff,"},{"speaker":"Rory Carruthers","startTime":1545.78,"endTime":1548.18,"body":"though, about like, you're gonna"},{"speaker":"Rory Carruthers","startTime":1545.78,"endTime":1548.18,"body":"have to kind of step up is"},{"speaker":"Rory Carruthers","startTime":1548.18,"endTime":1551.6,"body":"because getting in front of"},{"speaker":"Rory Carruthers","startTime":1548.18,"endTime":1551.6,"body":"video camera, not everyone wants"},{"speaker":"Rory Carruthers","startTime":1551.6,"endTime":1554.21,"body":"to do it. But that's the reason"},{"speaker":"Rory Carruthers","startTime":1551.6,"endTime":1554.21,"body":"why there's opportunity with"},{"speaker":"Rory Carruthers","startTime":1554.21,"endTime":1557.81,"body":"YouTube. Because if you're"},{"speaker":"Rory Carruthers","startTime":1554.21,"endTime":1557.81,"body":"willing to get on camera, or"},{"speaker":"Rory Carruthers","startTime":1557.81,"endTime":1560.36,"body":"even just do slides, in some"},{"speaker":"Rory Carruthers","startTime":1557.81,"endTime":1560.36,"body":"cases you can get away with"},{"speaker":"Rory Carruthers","startTime":1560.39,"endTime":1563.12,"body":"depends on the market. And you"},{"speaker":"Rory Carruthers","startTime":1560.39,"endTime":1563.12,"body":"can put these videos together,"},{"speaker":"Rory Carruthers","startTime":1563.12,"endTime":1566.57,"body":"then you can get in front of an"},{"speaker":"Rory Carruthers","startTime":1563.12,"endTime":1566.57,"body":"audience. And you can do so at a"},{"speaker":"Rory Carruthers","startTime":1566.57,"endTime":1571.37,"body":"lot lower cost than running."},{"speaker":"Rory Carruthers","startTime":1566.57,"endTime":1571.37,"body":"search based Google ads."},{"speaker":"Dominica Lumazar","startTime":1571.4,"endTime":1572.78,"body":"Well on"},{"speaker":"Dominica Lumazar","startTime":1571.4,"endTime":1572.78,"body":"something that you've talked"},{"speaker":"Dominica Lumazar","startTime":1572.78,"endTime":1575.06,"body":"about a few times. Rory, you"},{"speaker":"Dominica Lumazar","startTime":1572.78,"endTime":1575.06,"body":"mentioned that we should have an"},{"speaker":"Dominica Lumazar","startTime":1575.06,"endTime":1579.32,"body":"episode, all based on, like,"},{"speaker":"Dominica Lumazar","startTime":1575.06,"endTime":1579.32,"body":"proper technique for being on"},{"speaker":"Dominica Lumazar","startTime":1579.32,"endTime":1580.91,"body":"camera and how to do this"},{"speaker":"Dominica Lumazar","startTime":1579.32,"endTime":1580.91,"body":"properly."},{"speaker":"Rory Carruthers","startTime":1580.94,"endTime":1583.07,"body":"Yeah, yeah, we"},{"speaker":"Rory Carruthers","startTime":1580.94,"endTime":1583.07,"body":"should do that soon."},{"speaker":"Dominica Lumazar","startTime":1583.1,"endTime":1585.2,"body":"We can help"},{"speaker":"Dominica Lumazar","startTime":1583.1,"endTime":1585.2,"body":"all of you guys with that."},{"speaker":"Dominica Lumazar","startTime":1585.2,"endTime":1587.93,"body":"Because being on camera,"},{"speaker":"Dominica Lumazar","startTime":1585.2,"endTime":1587.93,"body":"especially for the first time"},{"speaker":"Dominica Lumazar","startTime":1587.93,"endTime":1590.39,"body":"can be really nerve wracking. Or"},{"speaker":"Dominica Lumazar","startTime":1587.93,"endTime":1590.39,"body":"maybe it's the first time you've"},{"speaker":"Dominica Lumazar","startTime":1590.39,"endTime":1591.98,"body":"really seen yourself. You're"},{"speaker":"Dominica Lumazar","startTime":1590.39,"endTime":1591.98,"body":"like,"},{"speaker":"Rory Carruthers","startTime":1592.62,"endTime":1595.32,"body":"nobody else. So"},{"speaker":"Rory Carruthers","startTime":1592.62,"endTime":1595.32,"body":"Oh, it's the first time I was on"},{"speaker":"Rory Carruthers","startTime":1595.32,"endTime":1596.4,"body":"camera. I was so bad."},{"speaker":"Dominica Lumazar","startTime":1596.55,"endTime":1598.17,"body":"Me Too. We all"},{"speaker":"Dominica Lumazar","startTime":1596.55,"endTime":1598.17,"body":"are."},{"speaker":"Rory Carruthers","startTime":1599.73,"endTime":1604.92,"body":"I mean, I'm not"},{"speaker":"Rory Carruthers","startTime":1599.73,"endTime":1604.92,"body":"necessarily great now. But I"},{"speaker":"Rory Carruthers","startTime":1604.92,"endTime":1608.25,"body":"don't I don't have anxiety about"},{"speaker":"Rory Carruthers","startTime":1604.92,"endTime":1608.25,"body":"getting on camera."},{"speaker":"Dominica Lumazar","startTime":1608.31,"endTime":1609.06,"body":"That's key"},{"speaker":"Rory Carruthers","startTime":1609.66,"endTime":1612.57,"body":"But back back."},{"speaker":"Rory Carruthers","startTime":1609.66,"endTime":1612.57,"body":"Even this was before I met you"},{"speaker":"Rory Carruthers","startTime":1612.57,"endTime":1617.58,"body":"when I shot my first video for"},{"speaker":"Rory Carruthers","startTime":1612.57,"endTime":1617.58,"body":"my audio engineering services."},{"speaker":"Rory Carruthers","startTime":1618.24,"endTime":1620.85,"body":"Oh, it was so bad. And Carly"},{"speaker":"Rory Carruthers","startTime":1618.24,"endTime":1620.85,"body":"remembers. And she actually"},{"speaker":"Rory Carruthers","startTime":1620.85,"endTime":1623.88,"body":"mentioned it a few days ago,"},{"speaker":"Rory Carruthers","startTime":1620.85,"endTime":1623.88,"body":"where she's like, I can't"},{"speaker":"Rory Carruthers","startTime":1623.91,"endTime":1630.18,"body":"believe how bad you were in it"},{"speaker":"Rory Carruthers","startTime":1623.91,"endTime":1630.18,"body":"in shooting that video. Oh,"},{"speaker":"Rory Carruthers","startTime":1630.18,"endTime":1632.79,"body":"yeah, no, because it was so bad."},{"speaker":"Rory Carruthers","startTime":1630.18,"endTime":1632.79,"body":"Because I didn't even have I"},{"speaker":"Rory Carruthers","startTime":1632.79,"endTime":1635.28,"body":"didn't have a teleprompter or"},{"speaker":"Rory Carruthers","startTime":1632.79,"endTime":1635.28,"body":"anything. I had a whiteboard,"},{"speaker":"Rory Carruthers","startTime":1635.28,"endTime":1639.87,"body":"and I had to script it out. And"},{"speaker":"Rory Carruthers","startTime":1635.28,"endTime":1639.87,"body":"I could only get one line at a"},{"speaker":"Rory Carruthers","startTime":1639.87,"endTime":1643.32,"body":"time. And then it was a cut. And"},{"speaker":"Rory Carruthers","startTime":1639.87,"endTime":1643.32,"body":"then it was one light at a time"},{"speaker":"Rory Carruthers","startTime":1643.32,"endTime":1647.22,"body":"and then a cut. And I was so"},{"speaker":"Rory Carruthers","startTime":1643.32,"endTime":1647.22,"body":"like flat monotone and it was"},{"speaker":"Rory Carruthers","startTime":1647.22,"endTime":1648.69,"body":"like, it was just so bad"},{"speaker":"Dominica Lumazar","startTime":1649.26,"endTime":1650.79,"body":"that's part of"},{"speaker":"Dominica Lumazar","startTime":1649.26,"endTime":1650.79,"body":"the learning process, though."},{"speaker":"Dominica Lumazar","startTime":1650.79,"endTime":1654.69,"body":"And look at you now Rory does"},{"speaker":"Dominica Lumazar","startTime":1650.79,"endTime":1654.69,"body":"these incredible YouTube clips"},{"speaker":"Dominica Lumazar","startTime":1654.69,"endTime":1658.14,"body":"at the very end of every video"},{"speaker":"Dominica Lumazar","startTime":1654.69,"endTime":1658.14,"body":"that we do. And you can just"},{"speaker":"Dominica Lumazar","startTime":1658.14,"endTime":1661.98,"body":"see, like, he means it. He's"},{"speaker":"Dominica Lumazar","startTime":1658.14,"endTime":1661.98,"body":"like, vibrant. He's on it. He"},{"speaker":"Dominica Lumazar","startTime":1661.98,"endTime":1665.22,"body":"talks about what we're gonna do"},{"speaker":"Dominica Lumazar","startTime":1661.98,"endTime":1665.22,"body":"next week. Like, dude, you're"},{"speaker":"Dominica Lumazar","startTime":1665.22,"endTime":1668.16,"body":"crushing it. But yes, that takes"},{"speaker":"Dominica Lumazar","startTime":1665.22,"endTime":1668.16,"body":"time. That takes confidence,"},{"speaker":"Dominica Lumazar","startTime":1668.16,"endTime":1668.55,"body":"right?"},{"speaker":"Rory Carruthers","startTime":1669.45,"endTime":1672.06,"body":"Well, yeah. And"},{"speaker":"Rory Carruthers","startTime":1669.45,"endTime":1672.06,"body":"there's just like little things"},{"speaker":"Rory Carruthers","startTime":1672.06,"endTime":1676.62,"body":"that you learn from doing video"},{"speaker":"Rory Carruthers","startTime":1672.06,"endTime":1676.62,"body":"that that help out, and that a"},{"speaker":"Rory Carruthers","startTime":1676.62,"endTime":1679.23,"body":"lot of people make some of these"},{"speaker":"Rory Carruthers","startTime":1676.62,"endTime":1679.23,"body":"mistakes. And we still make"},{"speaker":"Rory Carruthers","startTime":1679.32,"endTime":1683.64,"body":"these mistakes as well. I mean,"},{"speaker":"Rory Carruthers","startTime":1679.32,"endTime":1683.64,"body":"I say I'm in like, probably 1000"},{"speaker":"Rory Carruthers","startTime":1683.64,"endTime":1684.93,"body":"times a day,"},{"speaker":"Dominica Lumazar","startTime":1684.98,"endTime":1686.72,"body":"and I touched"},{"speaker":"Dominica Lumazar","startTime":1684.98,"endTime":1686.72,"body":"my face, which I shouldn't do."},{"speaker":"Dominica Lumazar","startTime":1686.72,"endTime":1687.14,"body":"Yeah,"},{"speaker":"Rory Carruthers","startTime":1687.17,"endTime":1688.7,"body":"touching."},{"speaker":"Rory Carruthers","startTime":1687.17,"endTime":1688.7,"body":"touching your face is one of the"},{"speaker":"Rory Carruthers","startTime":1688.7,"endTime":1691.55,"body":"things that you shouldn't I"},{"speaker":"Rory Carruthers","startTime":1688.7,"endTime":1691.55,"body":"actually, I had to I don't know,"},{"speaker":"Rory Carruthers","startTime":1691.55,"endTime":1695.27,"body":"if you notice a lot of times"},{"speaker":"Rory Carruthers","startTime":1691.55,"endTime":1695.27,"body":"I'll I'll put my hands behind my"},{"speaker":"Rory Carruthers","startTime":1695.27,"endTime":1698.99,"body":"back, I'll put my hands in my"},{"speaker":"Rory Carruthers","startTime":1695.27,"endTime":1698.99,"body":"pockets. I actually learned not"},{"speaker":"Rory Carruthers","startTime":1698.99,"endTime":1702.83,"body":"touching my face from working in"},{"speaker":"Rory Carruthers","startTime":1698.99,"endTime":1702.83,"body":"restaurants. Because you, you're"},{"speaker":"Rory Carruthers","startTime":1702.86,"endTime":1705.5,"body":"really really if you work in"},{"speaker":"Rory Carruthers","startTime":1702.86,"endTime":1705.5,"body":"restaurants, you really should"},{"speaker":"Rory Carruthers","startTime":1705.5,"endTime":1709.04,"body":"not touch your face. Even if"},{"speaker":"Rory Carruthers","startTime":1705.5,"endTime":1709.04,"body":"you're going to go wash your"},{"speaker":"Rory Carruthers","startTime":1709.04,"endTime":1713.69,"body":"hands. People see you touching"},{"speaker":"Rory Carruthers","startTime":1709.04,"endTime":1713.69,"body":"your face and they don't always"},{"speaker":"Rory Carruthers","startTime":1713.69,"endTime":1714.89,"body":"see you washing your hands."},{"speaker":"Dominica Lumazar","startTime":1714.95,"endTime":1716.6,"body":"Haha. Okay,"},{"speaker":"Rory Carruthers","startTime":1716.66,"endTime":1718.97,"body":"and so what I"},{"speaker":"Rory Carruthers","startTime":1716.66,"endTime":1718.97,"body":"learned to do is that even if I"},{"speaker":"Rory Carruthers","startTime":1718.97,"endTime":1722.57,"body":"had an itch on my face, I"},{"speaker":"Rory Carruthers","startTime":1718.97,"endTime":1722.57,"body":"wouldn't necessarily ignore it."},{"speaker":"Rory Carruthers","startTime":1722.57,"endTime":1725.66,"body":"But what I would do is I would"},{"speaker":"Rory Carruthers","startTime":1722.57,"endTime":1725.66,"body":"use my shoulder, what it comes"},{"speaker":"Rory Carruthers","startTime":1725.66,"endTime":1730.07,"body":"down to is like, hands like away"},{"speaker":"Rory Carruthers","startTime":1725.66,"endTime":1730.07,"body":"from your face. Like one of the"},{"speaker":"Rory Carruthers","startTime":1730.07,"endTime":1733.85,"body":"big things if that's going to be"},{"speaker":"Rory Carruthers","startTime":1730.07,"endTime":1733.85,"body":"the video tip, or you know, for"},{"speaker":"Rory Carruthers","startTime":1733.85,"endTime":1738.17,"body":"for this episode will go into"},{"speaker":"Rory Carruthers","startTime":1733.85,"endTime":1738.17,"body":"more than one but yeah, hands"},{"speaker":"Rory Carruthers","startTime":1738.17,"endTime":1741.26,"body":"hands away from your face. And"},{"speaker":"Rory Carruthers","startTime":1738.17,"endTime":1741.26,"body":"the reason is, is"},{"speaker":"Rory Carruthers","startTime":1741.26,"endTime":1748.34,"body":"psychologically, it's it's not"},{"speaker":"Rory Carruthers","startTime":1741.26,"endTime":1748.34,"body":"that you are necessarily lying"},{"speaker":"Rory Carruthers","startTime":1748.34,"endTime":1752.45,"body":"or anything like that. It's the"},{"speaker":"Rory Carruthers","startTime":1748.34,"endTime":1752.45,"body":"perception that you give people"},{"speaker":"Rory Carruthers","startTime":1753.11,"endTime":1761.24,"body":"when someone touches their face."},{"speaker":"Rory Carruthers","startTime":1753.11,"endTime":1761.24,"body":"It makes someone question that"},{"speaker":"Rory Carruthers","startTime":1761.24,"endTime":1766.46,"body":"you are potentially lying, or"},{"speaker":"Rory Carruthers","startTime":1761.24,"endTime":1766.46,"body":"that you don't potentially"},{"speaker":"Rory Carruthers","startTime":1766.46,"endTime":1767.84,"body":"believe what you're saying."},{"speaker":"Dominica Lumazar","startTime":1768.71,"endTime":1771.08,"body":"One of my"},{"speaker":"Dominica Lumazar","startTime":1768.71,"endTime":1771.08,"body":"favorite things to do is to"},{"speaker":"Dominica Lumazar","startTime":1771.08,"endTime":1774.23,"body":"watch shark tank and to see what"},{"speaker":"Dominica Lumazar","startTime":1771.08,"endTime":1774.23,"body":"they're all doing with their"},{"speaker":"Dominica Lumazar","startTime":1774.23,"endTime":1778.43,"body":"hands. It's like one of my"},{"speaker":"Dominica Lumazar","startTime":1774.23,"endTime":1778.43,"body":"favorite things. So Mark always"},{"speaker":"Dominica Lumazar","startTime":1778.43,"endTime":1781.19,"body":"says one of these right? You see"},{"speaker":"Dominica Lumazar","startTime":1778.43,"endTime":1781.19,"body":"this where he's like it's in his"},{"speaker":"Dominica Lumazar","startTime":1781.19,"endTime":1785.15,"body":"lap. It's like that. Yep. This"},{"speaker":"Dominica Lumazar","startTime":1781.19,"endTime":1785.15,"body":"it's like yeah, yeah, we're This"},{"speaker":"Dominica Lumazar","startTime":1785.15,"endTime":1788.0,"body":"is a very it's a triangle for"},{"speaker":"Dominica Lumazar","startTime":1785.15,"endTime":1788.0,"body":"those of you not watching on"},{"speaker":"Dominica Lumazar","startTime":1788.0,"endTime":1791.75,"body":"YouTube. It's like you put your,"},{"speaker":"Dominica Lumazar","startTime":1788.0,"endTime":1791.75,"body":"your fingers together and you"},{"speaker":"Dominica Lumazar","startTime":1791.75,"endTime":1795.53,"body":"put your thumbs right together."},{"speaker":"Dominica Lumazar","startTime":1791.75,"endTime":1795.53,"body":"Okay, so you make a triangle,"},{"speaker":"Dominica Lumazar","startTime":1795.77,"endTime":1800.18,"body":"and then you set it in your lap"},{"speaker":"Dominica Lumazar","startTime":1795.77,"endTime":1800.18,"body":"is the ultimate power. Yes. It's"},{"speaker":"Dominica Lumazar","startTime":1800.18,"endTime":1802.07,"body":"like the power like, yep,"},{"speaker":"Rory Carruthers","startTime":1802.0,"endTime":1804.97,"body":"power and"},{"speaker":"Rory Carruthers","startTime":1802.0,"endTime":1804.97,"body":"dominance, people who do that."},{"speaker":"Rory Carruthers","startTime":1805.51,"endTime":1808.24,"body":"It's not only power and"},{"speaker":"Rory Carruthers","startTime":1805.51,"endTime":1808.24,"body":"dominance, but they have a very"},{"speaker":"Rory Carruthers","startTime":1808.33,"endTime":1812.02,"body":"high thought like they think"},{"speaker":"Rory Carruthers","startTime":1808.33,"endTime":1812.02,"body":"very highly of themselves"},{"speaker":"Rory Carruthers","startTime":1812.02,"endTime":1815.92,"body":"almost, in some places very"},{"speaker":"Rory Carruthers","startTime":1812.02,"endTime":1815.92,"body":"conceited, sometimes negative"},{"speaker":"Rory Carruthers","startTime":1817.15,"endTime":1819.76,"body":"You have to be, you have to be"},{"speaker":"Rory Carruthers","startTime":1817.15,"endTime":1819.76,"body":"very careful if you're going to"},{"speaker":"Rory Carruthers","startTime":1819.76,"endTime":1821.68,"body":"use that type of,"},{"speaker":"Dominica Lumazar","startTime":1822.11,"endTime":1824.12,"body":"ah,"},{"speaker":"Dominica Lumazar","startTime":1822.11,"endTime":1824.12,"body":"interesting. Okay, so I've never"},{"speaker":"Dominica Lumazar","startTime":1824.12,"endTime":1826.85,"body":"experienced that. Because"},{"speaker":"Dominica Lumazar","startTime":1824.12,"endTime":1826.85,"body":"whenever I personally am doing"},{"speaker":"Dominica Lumazar","startTime":1826.85,"endTime":1830.6,"body":"interviews, my hands just fall"},{"speaker":"Dominica Lumazar","startTime":1826.85,"endTime":1830.6,"body":"into that position into my lap."},{"speaker":"Dominica Lumazar","startTime":1830.96,"endTime":1833.09,"body":"But they're intertwined like"},{"speaker":"Dominica Lumazar","startTime":1830.96,"endTime":1833.09,"body":"this"},{"speaker":"Rory Carruthers","startTime":1833.12,"endTime":1834.08,"body":"and down?"},{"speaker":"Dominica Lumazar","startTime":1834.2,"endTime":1837.86,"body":"Yes, always."},{"speaker":"Dominica Lumazar","startTime":1834.2,"endTime":1837.86,"body":"Alright, so I know that it's fun"},{"speaker":"Dominica Lumazar","startTime":1837.86,"endTime":1841.07,"body":"to talk about body language. And"},{"speaker":"Dominica Lumazar","startTime":1837.86,"endTime":1841.07,"body":"I'm sure you all love learning"},{"speaker":"Dominica Lumazar","startTime":1841.1,"endTime":1845.12,"body":"what I do with my hands when I'm"},{"speaker":"Dominica Lumazar","startTime":1841.1,"endTime":1845.12,"body":"in meetings. But let's save that"},{"speaker":"Dominica Lumazar","startTime":1845.12,"endTime":1849.53,"body":"for another episode. Oh, my"},{"speaker":"Dominica Lumazar","startTime":1845.12,"endTime":1849.53,"body":"gosh, let's get back to the"},{"speaker":"Dominica Lumazar","startTime":1849.53,"endTime":1852.65,"body":"whole reason that we wanted to"},{"speaker":"Dominica Lumazar","startTime":1849.53,"endTime":1852.65,"body":"talk about this in the first"},{"speaker":"Dominica Lumazar","startTime":1852.65,"endTime":1855.83,"body":"place. And that is making sure"},{"speaker":"Dominica Lumazar","startTime":1852.65,"endTime":1855.83,"body":"that you guys have some really"},{"speaker":"Dominica Lumazar","startTime":1855.83,"endTime":1859.43,"body":"good tools, and how you can"},{"speaker":"Dominica Lumazar","startTime":1855.83,"endTime":1859.43,"body":"continue to help your business"},{"speaker":"Dominica Lumazar","startTime":1859.43,"endTime":1861.92,"body":"thrive, help your clients,"},{"speaker":"Dominica Lumazar","startTime":1859.43,"endTime":1861.92,"body":"businesses grow all of that,"},{"speaker":"Dominica Lumazar","startTime":1861.92,"endTime":1864.41,"body":"right. And so we didn't want to"},{"speaker":"Dominica Lumazar","startTime":1861.92,"endTime":1864.41,"body":"leave you hanging. Alright, so"},{"speaker":"Dominica Lumazar","startTime":1864.41,"endTime":1867.89,"body":"let's, let's get back to some of"},{"speaker":"Dominica Lumazar","startTime":1864.41,"endTime":1867.89,"body":"that stuff. You may have heard"},{"speaker":"Dominica Lumazar","startTime":1867.89,"endTime":1871.04,"body":"some of these things that Rory"},{"speaker":"Dominica Lumazar","startTime":1867.89,"endTime":1871.04,"body":"and I do in previous episodes,"},{"speaker":"Dominica Lumazar","startTime":1871.25,"endTime":1873.95,"body":"the one that really comes to"},{"speaker":"Dominica Lumazar","startTime":1871.25,"endTime":1873.95,"body":"mind is how to get clients for"},{"speaker":"Dominica Lumazar","startTime":1873.95,"endTime":1877.67,"body":"free, we share so many tips"},{"speaker":"Dominica Lumazar","startTime":1873.95,"endTime":1877.67,"body":"about how we're gonna go about"},{"speaker":"Dominica Lumazar","startTime":1877.67,"endTime":1879.92,"body":"doing that in our own"},{"speaker":"Dominica Lumazar","startTime":1877.67,"endTime":1879.92,"body":"businesses. But some other"},{"speaker":"Dominica Lumazar","startTime":1879.92,"endTime":1883.67,"body":"things that you can do. So we"},{"speaker":"Dominica Lumazar","startTime":1879.92,"endTime":1883.67,"body":"already mentioned YouTube, and"},{"speaker":"Dominica Lumazar","startTime":1883.67,"endTime":1888.29,"body":"YouTube's great, but you can"},{"speaker":"Dominica Lumazar","startTime":1883.67,"endTime":1888.29,"body":"also do some outsourcing and"},{"speaker":"Dominica Lumazar","startTime":1888.29,"endTime":1892.49,"body":"hire a VA to work for you on"},{"speaker":"Dominica Lumazar","startTime":1888.29,"endTime":1892.49,"body":"your behalf, like as an"},{"speaker":"Dominica Lumazar","startTime":1892.49,"endTime":1895.7,"body":"assistant while you're sleeping,"},{"speaker":"Dominica Lumazar","startTime":1892.49,"endTime":1895.7,"body":"to help you bring in some more"},{"speaker":"Dominica Lumazar","startTime":1895.7,"endTime":1899.39,"body":"leads. And if you're"},{"speaker":"Dominica Lumazar","startTime":1895.7,"endTime":1899.39,"body":"consultants, like podcasting is"},{"speaker":"Dominica Lumazar","startTime":1899.39,"endTime":1902.3,"body":"a great way to get in front of"},{"speaker":"Dominica Lumazar","startTime":1899.39,"endTime":1902.3,"body":"your target audience on like a"},{"speaker":"Dominica Lumazar","startTime":1902.3,"endTime":1905.66,"body":"super large level and meet some,"},{"speaker":"Dominica Lumazar","startTime":1902.3,"endTime":1905.66,"body":"you know, super cool people."},{"speaker":"Rory Carruthers","startTime":1905.75,"endTime":1908.57,"body":"I also want to"},{"speaker":"Rory Carruthers","startTime":1905.75,"endTime":1908.57,"body":"say just just to add that if you"},{"speaker":"Rory Carruthers","startTime":1908.6,"endTime":1911.6,"body":"can't afford to get an"},{"speaker":"Rory Carruthers","startTime":1908.6,"endTime":1911.6,"body":"assistant, if you're just at"},{"speaker":"Rory Carruthers","startTime":1911.6,"endTime":1915.32,"body":"that place, like just put in the"},{"speaker":"Rory Carruthers","startTime":1911.6,"endTime":1915.32,"body":"time yourself on on LinkedIn,"},{"speaker":"Rory Carruthers","startTime":1915.41,"endTime":1918.68,"body":"right? But don't spam people"},{"speaker":"Rory Carruthers","startTime":1915.41,"endTime":1918.68,"body":"actually build connections get"},{"speaker":"Rory Carruthers","startTime":1918.68,"endTime":1922.43,"body":"to know people, that's the real"},{"speaker":"Rory Carruthers","startTime":1918.68,"endTime":1922.43,"body":"key, just don't send out blanket"},{"speaker":"Rory Carruthers","startTime":1922.43,"endTime":1926.51,"body":"messages to people. Okay, and"},{"speaker":"Rory Carruthers","startTime":1922.43,"endTime":1926.51,"body":"build those relationships and,"},{"speaker":"Rory Carruthers","startTime":1926.69,"endTime":1932.24,"body":"and get to know them and be"},{"speaker":"Rory Carruthers","startTime":1926.69,"endTime":1932.24,"body":"helpful. How can you help"},{"speaker":"Rory Carruthers","startTime":1932.24,"endTime":1935.24,"body":"people, you can help people and"},{"speaker":"Rory Carruthers","startTime":1932.24,"endTime":1935.24,"body":"build those relationships, then"},{"speaker":"Rory Carruthers","startTime":1935.42,"endTime":1938.33,"body":"you can continue to grow your"},{"speaker":"Rory Carruthers","startTime":1935.42,"endTime":1938.33,"body":"business."},{"speaker":"Dominica Lumazar","startTime":1939.23,"endTime":1942.26,"body":"And we have"},{"speaker":"Dominica Lumazar","startTime":1939.23,"endTime":1942.26,"body":"met so many of our guests"},{"speaker":"Dominica Lumazar","startTime":1942.32,"endTime":1946.46,"body":"through LinkedIn. And it was"},{"speaker":"Dominica Lumazar","startTime":1942.32,"endTime":1946.46,"body":"those people that were very"},{"speaker":"Dominica Lumazar","startTime":1946.46,"endTime":1950.09,"body":"specific about the personal side"},{"speaker":"Dominica Lumazar","startTime":1946.46,"endTime":1950.09,"body":"of what we do. It wasn't just"},{"speaker":"Dominica Lumazar","startTime":1950.09,"endTime":1952.91,"body":"like, Hey, here's all my"},{"speaker":"Dominica Lumazar","startTime":1950.09,"endTime":1952.91,"body":"information. Can I be on your"},{"speaker":"Dominica Lumazar","startTime":1952.91,"endTime":1955.55,"body":"podcast? It was, Hey, I really"},{"speaker":"Dominica Lumazar","startTime":1952.91,"endTime":1955.55,"body":"loved that one episode where you"},{"speaker":"Dominica Lumazar","startTime":1955.55,"endTime":1959.09,"body":"mentioned, you know, affiliate"},{"speaker":"Dominica Lumazar","startTime":1955.55,"endTime":1959.09,"body":"marketing, or I love the episode"},{"speaker":"Dominica Lumazar","startTime":1959.09,"endTime":1961.52,"body":"where you talked about how"},{"speaker":"Dominica Lumazar","startTime":1959.09,"endTime":1961.52,"body":"organic marketing is dead. And"},{"speaker":"Dominica Lumazar","startTime":1961.52,"endTime":1965.39,"body":"they were so specific, that it"},{"speaker":"Dominica Lumazar","startTime":1961.52,"endTime":1965.39,"body":"made me go, Okay, let's, let's"},{"speaker":"Dominica Lumazar","startTime":1965.39,"endTime":1969.89,"body":"check, because we received so"},{"speaker":"Dominica Lumazar","startTime":1965.39,"endTime":1969.89,"body":"many messages. And so anytime"},{"speaker":"Dominica Lumazar","startTime":1969.89,"endTime":1972.53,"body":"you can insert, like a personal"},{"speaker":"Dominica Lumazar","startTime":1969.89,"endTime":1972.53,"body":"factor, I think we even talked"},{"speaker":"Dominica Lumazar","startTime":1972.53,"endTime":1975.5,"body":"about this with Matthew Confer"},{"speaker":"Dominica Lumazar","startTime":1972.53,"endTime":1975.5,"body":"on learning to lead that"},{"speaker":"Dominica Lumazar","startTime":1975.5,"endTime":1978.92,"body":"episode, where, again, like"},{"speaker":"Dominica Lumazar","startTime":1975.5,"endTime":1978.92,"body":"we're saying, the more you can"},{"speaker":"Dominica Lumazar","startTime":1978.92,"endTime":1981.77,"body":"build relationships, the better"},{"speaker":"Dominica Lumazar","startTime":1978.92,"endTime":1981.77,"body":"your business will be off"},{"speaker":"Dominica Lumazar","startTime":1982.64,"endTime":1986.0,"body":"because nobody wants to be"},{"speaker":"Dominica Lumazar","startTime":1982.64,"endTime":1986.0,"body":"spammed all day long. So we've"},{"speaker":"Dominica Lumazar","startTime":1986.0,"endTime":1989.69,"body":"got affiliate marketing"},{"speaker":"Dominica Lumazar","startTime":1986.0,"endTime":1989.69,"body":"opportunities, as well, that"},{"speaker":"Dominica Lumazar","startTime":1989.69,"endTime":1991.97,"body":"takes some time to build out if"},{"speaker":"Dominica Lumazar","startTime":1989.69,"endTime":1991.97,"body":"you're not familiar with like"},{"speaker":"Dominica Lumazar","startTime":1991.97,"endTime":1994.85,"body":"the technical side of that."},{"speaker":"Dominica Lumazar","startTime":1991.97,"endTime":1994.85,"body":"There's also the referrals,"},{"speaker":"Dominica Lumazar","startTime":1994.85,"endTime":1998.15,"body":"though, so big part of my"},{"speaker":"Dominica Lumazar","startTime":1994.85,"endTime":1998.15,"body":"business and I know Rory for"},{"speaker":"Dominica Lumazar","startTime":1998.15,"endTime":2001.63,"body":"you, too, like we thrive on"},{"speaker":"Dominica Lumazar","startTime":1998.15,"endTime":2001.63,"body":"getting referrals. And we always"},{"speaker":"Dominica Lumazar","startTime":2001.63,"endTime":2004.3,"body":"give like really large"},{"speaker":"Dominica Lumazar","startTime":2001.63,"endTime":2004.3,"body":"incentives, and large kickbacks,"},{"speaker":"Dominica Lumazar","startTime":2004.3,"endTime":2007.03,"body":"those people who bring us those"},{"speaker":"Dominica Lumazar","startTime":2004.3,"endTime":2007.03,"body":"clients, because we wouldn't"},{"speaker":"Dominica Lumazar","startTime":2007.03,"endTime":2010.27,"body":"have them right without them."},{"speaker":"Dominica Lumazar","startTime":2007.03,"endTime":2010.27,"body":"And that all comes back again,"},{"speaker":"Dominica Lumazar","startTime":2010.27,"endTime":2013.45,"body":"building relationships, we've"},{"speaker":"Dominica Lumazar","startTime":2010.27,"endTime":2013.45,"body":"built these epic relationships,"},{"speaker":"Dominica Lumazar","startTime":2013.45,"endTime":2016.3,"body":"we've been so fortunate to have"},{"speaker":"Dominica Lumazar","startTime":2013.45,"endTime":2016.3,"body":"these awesome clients that"},{"speaker":"Dominica Lumazar","startTime":2016.3,"endTime":2018.91,"body":"actually want to bring us the"},{"speaker":"Dominica Lumazar","startTime":2016.3,"endTime":2018.91,"body":"business and know that we're"},{"speaker":"Dominica Lumazar","startTime":2018.91,"endTime":2022.0,"body":"going to support their, whether"},{"speaker":"Dominica Lumazar","startTime":2018.91,"endTime":2022.0,"body":"it's their friends or family,"},{"speaker":"Dominica Lumazar","startTime":2022.0,"endTime":2025.09,"body":"their colleagues. And so don't"},{"speaker":"Dominica Lumazar","startTime":2022.0,"endTime":2025.09,"body":"forget about the power of"},{"speaker":"Dominica Lumazar","startTime":2025.09,"endTime":2025.72,"body":"referrals"},{"speaker":"Rory Carruthers","startTime":2025.75,"endTime":2027.46,"body":"and think about"},{"speaker":"Rory Carruthers","startTime":2025.75,"endTime":2027.46,"body":"why you can offer these"},{"speaker":"Rory Carruthers","startTime":2027.46,"endTime":2030.28,"body":"incentives. It's because you"},{"speaker":"Rory Carruthers","startTime":2027.46,"endTime":2030.28,"body":"don't have to pay any marketing."},{"speaker":"Dominica Lumazar","startTime":2030.64,"endTime":2031.69,"body":"Right? Exactly"},{"speaker":"Rory Carruthers","startTime":2031.69,"endTime":2034.21,"body":"that person in"},{"speaker":"Rory Carruthers","startTime":2031.69,"endTime":2034.21,"body":"the door. So if you would"},{"speaker":"Rory Carruthers","startTime":2034.21,"endTime":2041.86,"body":"normally spend, say, $2,000 to"},{"speaker":"Rory Carruthers","startTime":2034.21,"endTime":2041.86,"body":"get a client and you only you"},{"speaker":"Rory Carruthers","startTime":2041.86,"endTime":2046.51,"body":"know, and you can spend $1,000"},{"speaker":"Rory Carruthers","startTime":2041.86,"endTime":2046.51,"body":"to give them a referral fee. I"},{"speaker":"Rory Carruthers","startTime":2046.51,"endTime":2048.37,"body":"mean, you're doing really well,"},{"speaker":"Rory Carruthers","startTime":2046.51,"endTime":2048.37,"body":"you know,"},{"speaker":"Dominica Lumazar","startTime":2048.4,"endTime":2050.71,"body":"yeah,"},{"speaker":"Dominica Lumazar","startTime":2048.4,"endTime":2050.71,"body":"absolutely. Yeah. When you start"},{"speaker":"Dominica Lumazar","startTime":2050.71,"endTime":2053.65,"body":"to break down the customer"},{"speaker":"Dominica Lumazar","startTime":2050.71,"endTime":2053.65,"body":"acquisition, like, yeah, okay,"},{"speaker":"Dominica Lumazar","startTime":2053.65,"endTime":2057.22,"body":"so I just had one conversation,"},{"speaker":"Dominica Lumazar","startTime":2053.65,"endTime":2057.22,"body":"versus like, waiting around to"},{"speaker":"Dominica Lumazar","startTime":2057.22,"endTime":2062.74,"body":"see what Facebook would have not"},{"speaker":"Dominica Lumazar","startTime":2057.22,"endTime":2062.74,"body":"done. I don't mean to crap all"},{"speaker":"Dominica Lumazar","startTime":2062.74,"endTime":2065.32,"body":"over Facebook. Facebook was"},{"speaker":"Dominica Lumazar","startTime":2062.74,"endTime":2065.32,"body":"really good at one point, as we"},{"speaker":"Dominica Lumazar","startTime":2065.32,"endTime":2067.09,"body":"know, but right now,"},{"speaker":"Rory Carruthers","startTime":2067.0,"endTime":2069.52,"body":"yeah, just at"},{"speaker":"Rory Carruthers","startTime":2067.0,"endTime":2069.52,"body":"the moment, it's not working"},{"speaker":"Rory Carruthers","startTime":2069.52,"endTime":2074.47,"body":"out. But yeah, what we'd like to"},{"speaker":"Rory Carruthers","startTime":2069.52,"endTime":2074.47,"body":"emphasize is that it may kick"},{"speaker":"Rory Carruthers","startTime":2074.47,"endTime":2076.27,"body":"back into gear, and we're hoping"},{"speaker":"Rory Carruthers","startTime":2074.47,"endTime":2076.27,"body":"it will."},{"speaker":"Dominica Lumazar","startTime":2076.33,"endTime":2079.06,"body":"Yeah,"},{"speaker":"Dominica Lumazar","startTime":2076.33,"endTime":2079.06,"body":"definitely. But something else"},{"speaker":"Dominica Lumazar","startTime":2079.06,"endTime":2082.78,"body":"that I think is kind of fun."},{"speaker":"Dominica Lumazar","startTime":2079.06,"endTime":2082.78,"body":"It's fun for me, because I'm not"},{"speaker":"Dominica Lumazar","startTime":2082.78,"endTime":2086.71,"body":"very good at it today. And we're"},{"speaker":"Dominica Lumazar","startTime":2082.78,"endTime":2086.71,"body":"always great at it. So it's it's"},{"speaker":"Dominica Lumazar","startTime":2086.71,"endTime":2089.14,"body":"fun for me to continue to learn"},{"speaker":"Dominica Lumazar","startTime":2086.71,"endTime":2089.14,"body":"about it. And for the longest"},{"speaker":"Dominica Lumazar","startTime":2089.14,"endTime":2091.96,"body":"time, I always thought that"},{"speaker":"Dominica Lumazar","startTime":2089.14,"endTime":2091.96,"body":"email marketing was kind of"},{"speaker":"Dominica Lumazar","startTime":2091.96,"endTime":2096.88,"body":"dead, right? Kind of dead. Too"},{"speaker":"Dominica Lumazar","startTime":2091.96,"endTime":2096.88,"body":"many emails, too much spam. I'm"},{"speaker":"Dominica Lumazar","startTime":2096.88,"endTime":2099.28,"body":"not excited when emails come"},{"speaker":"Dominica Lumazar","startTime":2096.88,"endTime":2099.28,"body":"through anymore, but it's"},{"speaker":"Dominica Lumazar","startTime":2099.28,"endTime":2102.43,"body":"starting to get a lot Better."},{"speaker":"Dominica Lumazar","startTime":2099.28,"endTime":2102.43,"body":"And Rory has been teaching me"},{"speaker":"Dominica Lumazar","startTime":2102.43,"endTime":2105.7,"body":"some just awesome techniques to"},{"speaker":"Dominica Lumazar","startTime":2102.43,"endTime":2105.7,"body":"get me like excited about it"},{"speaker":"Dominica Lumazar","startTime":2105.7,"endTime":2108.73,"body":"again. And so Rory, do you want"},{"speaker":"Dominica Lumazar","startTime":2105.7,"endTime":2108.73,"body":"to let everyone know what the"},{"speaker":"Dominica Lumazar","startTime":2108.73,"endTime":2110.35,"body":"hot tips are for email marketing"},{"speaker":"Dominica Lumazar","startTime":2108.73,"endTime":2110.35,"body":"right"},{"speaker":"Rory Carruthers","startTime":2110.35,"endTime":2112.84,"body":"now? Sure. So"},{"speaker":"Rory Carruthers","startTime":2110.35,"endTime":2112.84,"body":"well, that's, that's the thing"},{"speaker":"Rory Carruthers","startTime":2112.84,"endTime":2115.6,"body":"we're going to talk about is"},{"speaker":"Rory Carruthers","startTime":2112.84,"endTime":2115.6,"body":"that you should be building an"},{"speaker":"Rory Carruthers","startTime":2115.6,"endTime":2119.41,"body":"email list. And you know, like,"},{"speaker":"Rory Carruthers","startTime":2115.6,"endTime":2119.41,"body":"you were just saying, a lot of"},{"speaker":"Rory Carruthers","startTime":2119.41,"endTime":2122.35,"body":"people think that email has been"},{"speaker":"Rory Carruthers","startTime":2119.41,"endTime":2122.35,"body":"around so long. And so many"},{"speaker":"Rory Carruthers","startTime":2122.35,"endTime":2125.53,"body":"people have said, Oh, email,"},{"speaker":"Rory Carruthers","startTime":2122.35,"endTime":2125.53,"body":"emails that but compared to"},{"speaker":"Rory Carruthers","startTime":2125.53,"endTime":2128.59,"body":"social media, people are a lot"},{"speaker":"Rory Carruthers","startTime":2125.53,"endTime":2128.59,"body":"more engaged. And they actually"},{"speaker":"Rory Carruthers","startTime":2128.59,"endTime":2132.76,"body":"tend to buy from their email,"},{"speaker":"Rory Carruthers","startTime":2128.59,"endTime":2132.76,"body":"compared to social media."},{"speaker":"Rory Carruthers","startTime":2132.91,"endTime":2138.79,"body":"significantly more, I think it's"},{"speaker":"Rory Carruthers","startTime":2132.91,"endTime":2138.79,"body":"like 139%, or some crazy number"},{"speaker":"Rory Carruthers","startTime":2138.88,"endTime":2141.79,"body":"more so than then from social"},{"speaker":"Rory Carruthers","startTime":2138.88,"endTime":2141.79,"body":"media,"},{"speaker":"Dominica Lumazar","startTime":2141.91,"endTime":2143.74,"body":"because it's"},{"speaker":"Dominica Lumazar","startTime":2141.91,"endTime":2143.74,"body":"personal. Right? It's right"},{"speaker":"Dominica Lumazar","startTime":2143.74,"endTime":2145.42,"body":"there. It's much more personal."},{"speaker":"Rory Carruthers","startTime":2145.78,"endTime":2148.12,"body":"Yeah. And"},{"speaker":"Rory Carruthers","startTime":2145.78,"endTime":2148.12,"body":"because social media, as we"},{"speaker":"Rory Carruthers","startTime":2148.12,"endTime":2150.82,"body":"talked about, tends to be so"},{"speaker":"Rory Carruthers","startTime":2148.12,"endTime":2150.82,"body":"much more interruption marketing"},{"speaker":"Rory Carruthers","startTime":2150.82,"endTime":2154.78,"body":"versus intent based marketing."},{"speaker":"Rory Carruthers","startTime":2150.82,"endTime":2154.78,"body":"So that's, that's step one is,"},{"speaker":"Rory Carruthers","startTime":2154.78,"endTime":2157.12,"body":"is build an email list. But how"},{"speaker":"Rory Carruthers","startTime":2154.78,"endTime":2157.12,"body":"do you build an email list if"},{"speaker":"Rory Carruthers","startTime":2157.12,"endTime":2160.45,"body":"you if you don't have one? Or if"},{"speaker":"Rory Carruthers","startTime":2157.12,"endTime":2160.45,"body":"your email list is on the"},{"speaker":"Rory Carruthers","startTime":2160.75,"endTime":2164.29,"body":"smaller side? Well, you've got"},{"speaker":"Rory Carruthers","startTime":2160.75,"endTime":2164.29,"body":"to have something of value to"},{"speaker":"Rory Carruthers","startTime":2164.29,"endTime":2168.1,"body":"give people. Now sometimes it's"},{"speaker":"Rory Carruthers","startTime":2164.29,"endTime":2168.1,"body":"free. Sometimes it's lower"},{"speaker":"Rory Carruthers","startTime":2168.1,"endTime":2172.69,"body":"ticket, like, in some cases, you"},{"speaker":"Rory Carruthers","startTime":2168.1,"endTime":2172.69,"body":"know, like, with Dominica, like"},{"speaker":"Rory Carruthers","startTime":2172.72,"endTime":2174.94,"body":"we you have your book that"},{"speaker":"Rory Carruthers","startTime":2172.72,"endTime":2174.94,"body":"sometimes you give it away for"},{"speaker":"Rory Carruthers","startTime":2174.94,"endTime":2178.21,"body":"free, sometimes you're you're"},{"speaker":"Rory Carruthers","startTime":2174.94,"endTime":2178.21,"body":"charging, shipping and handling"},{"speaker":"Rory Carruthers","startTime":2178.21,"endTime":2184.36,"body":"for physical version. Sometimes"},{"speaker":"Rory Carruthers","startTime":2178.21,"endTime":2184.36,"body":"it's, you know, $1 $5 or $10,"},{"speaker":"Rory Carruthers","startTime":2184.39,"endTime":2187.9,"body":"audio book, things like that"},{"speaker":"Rory Carruthers","startTime":2184.39,"endTime":2187.9,"body":"this low ticket items, right,"},{"speaker":"Rory Carruthers","startTime":2188.11,"endTime":2192.88,"body":"that you're promoting. And those"},{"speaker":"Rory Carruthers","startTime":2188.11,"endTime":2192.88,"body":"offers are things that are easy"},{"speaker":"Rory Carruthers","startTime":2192.88,"endTime":2197.32,"body":"entry points for people. So when"},{"speaker":"Rory Carruthers","startTime":2192.88,"endTime":2197.32,"body":"you drive advertising in any"},{"speaker":"Rory Carruthers","startTime":2197.32,"endTime":2201.85,"body":"form to it, it's something that"},{"speaker":"Rory Carruthers","startTime":2197.32,"endTime":2201.85,"body":"because it's so low barrier of"},{"speaker":"Rory Carruthers","startTime":2201.85,"endTime":2206.2,"body":"entry, if it's enticing enough,"},{"speaker":"Rory Carruthers","startTime":2201.85,"endTime":2206.2,"body":"people want it. And they're just"},{"speaker":"Rory Carruthers","startTime":2206.2,"endTime":2208.84,"body":"like they're making that snap"},{"speaker":"Rory Carruthers","startTime":2206.2,"endTime":2208.84,"body":"decision. We've talked about"},{"speaker":"Rory Carruthers","startTime":2208.84,"endTime":2211.9,"body":"this before is that when it's"},{"speaker":"Rory Carruthers","startTime":2208.84,"endTime":2211.9,"body":"low ticket, it's it's got to be"},{"speaker":"Rory Carruthers","startTime":2211.9,"endTime":2214.09,"body":"an instantaneous snap decision."},{"speaker":"Dominica Lumazar","startTime":2214.09,"endTime":2216.73,"body":"Yeah, a no"},{"speaker":"Dominica Lumazar","startTime":2214.09,"endTime":2216.73,"body":"brainer micro commitment from"},{"speaker":"Dominica Lumazar","startTime":2216.73,"endTime":2217.03,"body":"them."},{"speaker":"Rory Carruthers","startTime":2217.36,"endTime":2219.52,"body":"Yeah, yeah,"},{"speaker":"Rory Carruthers","startTime":2217.36,"endTime":2219.52,"body":"exactly. Just get them to the"},{"speaker":"Rory Carruthers","startTime":2219.52,"endTime":2223.03,"body":"next step. Right. That's, and"},{"speaker":"Rory Carruthers","startTime":2219.52,"endTime":2223.03,"body":"that's when you use the free the"},{"speaker":"Rory Carruthers","startTime":2223.03,"endTime":2225.61,"body":"free offers just to get them the"},{"speaker":"Rory Carruthers","startTime":2223.03,"endTime":2225.61,"body":"next step. But it's got to have"},{"speaker":"Rory Carruthers","startTime":2225.61,"endTime":2228.73,"body":"value. And it's can't be"},{"speaker":"Rory Carruthers","startTime":2225.61,"endTime":2228.73,"body":"misleading. And that was what,"},{"speaker":"Rory Carruthers","startTime":2228.76,"endTime":2231.43,"body":"you know, when we were talking"},{"speaker":"Rory Carruthers","startTime":2228.76,"endTime":2231.43,"body":"about the gurus, misleading"},{"speaker":"Rory Carruthers","startTime":2231.43,"endTime":2234.46,"body":"people, that's what we were"},{"speaker":"Rory Carruthers","startTime":2231.43,"endTime":2234.46,"body":"talking about is in another"},{"speaker":"Rory Carruthers","startTime":2234.46,"endTime":2238.75,"body":"episode is that a lot of times,"},{"speaker":"Rory Carruthers","startTime":2234.46,"endTime":2238.75,"body":"they'll say, download my, my"},{"speaker":"Rory Carruthers","startTime":2238.75,"endTime":2242.83,"body":"PDF, and you'll earn $10,000 in"},{"speaker":"Rory Carruthers","startTime":2238.75,"endTime":2242.83,"body":"the next hour, or whatever it"},{"speaker":"Rory Carruthers","startTime":2242.83,"endTime":2245.71,"body":"is, right? You don't want to"},{"speaker":"Rory Carruthers","startTime":2242.83,"endTime":2245.71,"body":"mislead people in that way, just"},{"speaker":"Rory Carruthers","startTime":2245.71,"endTime":2249.19,"body":"give them solid value, something"},{"speaker":"Rory Carruthers","startTime":2245.71,"endTime":2249.19,"body":"that they can take action on."},{"speaker":"Rory Carruthers","startTime":2250.21,"endTime":2253.6,"body":"Right away, it's got to be short"},{"speaker":"Rory Carruthers","startTime":2250.21,"endTime":2253.6,"body":"to the point, something that"},{"speaker":"Rory Carruthers","startTime":2253.6,"endTime":2256.15,"body":"they can consume within about"},{"speaker":"Rory Carruthers","startTime":2253.6,"endTime":2256.15,"body":"five or 10 minutes, nothing"},{"speaker":"Rory Carruthers","startTime":2256.15,"endTime":2259.69,"body":"longer than that really, is"},{"speaker":"Rory Carruthers","startTime":2256.15,"endTime":2259.69,"body":"unless it's in the case of a"},{"speaker":"Rory Carruthers","startTime":2259.69,"endTime":2262.87,"body":"book where that's a high value"},{"speaker":"Rory Carruthers","startTime":2259.69,"endTime":2262.87,"body":"item that you're giving them."},{"speaker":"Rory Carruthers","startTime":2263.14,"endTime":2268.72,"body":"Okay. Now, the ways that we can"},{"speaker":"Rory Carruthers","startTime":2263.14,"endTime":2268.72,"body":"look at for driving traffic to"},{"speaker":"Rory Carruthers","startTime":2268.72,"endTime":2270.85,"body":"an offer like that. Okay, so"},{"speaker":"Dominica Lumazar","startTime":2270.0,"endTime":2273.48,"body":"if don't have"},{"speaker":"Dominica Lumazar","startTime":2270.0,"endTime":2273.48,"body":"an already well established list"},{"speaker":"Dominica Lumazar","startTime":2273.48,"endTime":2276.42,"body":"like this is this is part of the"},{"speaker":"Dominica Lumazar","startTime":2273.48,"endTime":2276.42,"body":"building process, right? Yeah."},{"speaker":"Rory Carruthers","startTime":2276.0,"endTime":2278.31,"body":"Yeah. Now,"},{"speaker":"Rory Carruthers","startTime":2276.0,"endTime":2278.31,"body":"okay, let's let's start with"},{"speaker":"Rory Carruthers","startTime":2278.31,"endTime":2280.23,"body":"what do you have to have to do"},{"speaker":"Rory Carruthers","startTime":2278.31,"endTime":2280.23,"body":"something like that? So we"},{"speaker":"Rory Carruthers","startTime":2280.23,"endTime":2281.97,"body":"talked about what what is your"},{"speaker":"Rory Carruthers","startTime":2280.23,"endTime":2281.97,"body":"offer, you have to have a"},{"speaker":"Rory Carruthers","startTime":2281.97,"endTime":2284.82,"body":"landing page, you have to have"},{"speaker":"Rory Carruthers","startTime":2281.97,"endTime":2284.82,"body":"somewhere where you can capture"},{"speaker":"Rory Carruthers","startTime":2284.82,"endTime":2288.84,"body":"the email address. Okay, so"},{"speaker":"Rory Carruthers","startTime":2284.82,"endTime":2288.84,"body":"that's step one. That's the page"},{"speaker":"Rory Carruthers","startTime":2288.84,"endTime":2291.54,"body":"where people arrive that that"},{"speaker":"Rory Carruthers","startTime":2288.84,"endTime":2291.54,"body":"says, This is what you're going"},{"speaker":"Rory Carruthers","startTime":2291.54,"endTime":2296.28,"body":"to get. Okay, so you capture the"},{"speaker":"Rory Carruthers","startTime":2291.54,"endTime":2296.28,"body":"email address, and then you take"},{"speaker":"Rory Carruthers","startTime":2296.28,"endTime":2299.4,"body":"them and give them email"},{"speaker":"Rory Carruthers","startTime":2296.28,"endTime":2299.4,"body":"address, well, then you have to"},{"speaker":"Rory Carruthers","startTime":2299.4,"endTime":2303.27,"body":"have a really strong follow up"},{"speaker":"Rory Carruthers","startTime":2299.4,"endTime":2303.27,"body":"email sequence. This includes"},{"speaker":"Rory Carruthers","startTime":2303.27,"endTime":2307.92,"body":"like, welcome emails, and then"},{"speaker":"Rory Carruthers","startTime":2303.27,"endTime":2307.92,"body":"follow ups to who you are and"},{"speaker":"Rory Carruthers","startTime":2308.01,"endTime":2312.78,"body":"what you're about and other"},{"speaker":"Rory Carruthers","startTime":2308.01,"endTime":2312.78,"body":"offers that you have to work"},{"speaker":"Rory Carruthers","startTime":2312.78,"endTime":2316.74,"body":"with you in some form. And learn"},{"speaker":"Rory Carruthers","startTime":2312.78,"endTime":2316.74,"body":"about other products and"},{"speaker":"Rory Carruthers","startTime":2316.74,"endTime":2320.1,"body":"services You have webinars you"},{"speaker":"Rory Carruthers","startTime":2316.74,"endTime":2320.1,"body":"might be might be doing, okay,"},{"speaker":"Rory Carruthers","startTime":2320.13,"endTime":2320.43,"body":"that are always"},{"speaker":"Dominica Lumazar","startTime":2320.98,"endTime":2321.82,"body":"of value."},{"speaker":"Rory Carruthers","startTime":2322.23,"endTime":2326.34,"body":"Yes. Value"},{"speaker":"Rory Carruthers","startTime":2322.23,"endTime":2326.34,"body":"value. Yes. That's the key. What"},{"speaker":"Rory Carruthers","startTime":2326.37,"endTime":2330.03,"body":"else? Okay, so, once you've got"},{"speaker":"Rory Carruthers","startTime":2326.37,"endTime":2330.03,"body":"your foundation, that's, that's"},{"speaker":"Rory Carruthers","startTime":2330.03,"endTime":2333.18,"body":"your foundation, you have to"},{"speaker":"Rory Carruthers","startTime":2330.03,"endTime":2333.18,"body":"drive traffic in and so that,"},{"speaker":"Rory Carruthers","startTime":2333.18,"endTime":2334.89,"body":"you know, that's what we've been"},{"speaker":"Rory Carruthers","startTime":2333.18,"endTime":2334.89,"body":"talking about. Right?"},{"speaker":"Dominica Lumazar","startTime":2334.92,"endTime":2336.51,"body":"Can I"},{"speaker":"Dominica Lumazar","startTime":2334.92,"endTime":2336.51,"body":"interrupt a super question?"},{"speaker":"Dominica Lumazar","startTime":2336.6,"endTime":2339.12,"body":"Okay, so we've got the"},{"speaker":"Dominica Lumazar","startTime":2336.6,"endTime":2339.12,"body":"foundation, but then you also"},{"speaker":"Dominica Lumazar","startTime":2339.12,"endTime":2342.75,"body":"need the systems in place,"},{"speaker":"Dominica Lumazar","startTime":2339.12,"endTime":2342.75,"body":"right? to like, help that"},{"speaker":"Dominica Lumazar","startTime":2342.75,"endTime":2347.67,"body":"foundation be super even more"},{"speaker":"Dominica Lumazar","startTime":2342.75,"endTime":2347.67,"body":"solid? So we love action, right?"},{"speaker":"Dominica Lumazar","startTime":2347.82,"endTime":2351.69,"body":"automation? Exactly. So we love"},{"speaker":"Dominica Lumazar","startTime":2347.82,"endTime":2351.69,"body":"Active Campaign, right? That's,"},{"speaker":"Dominica Lumazar","startTime":2351.72,"endTime":2355.68,"body":"that's who I use, we're gonna"},{"speaker":"Dominica Lumazar","startTime":2351.72,"endTime":2355.68,"body":"use activecampaign. And it's one"},{"speaker":"Dominica Lumazar","startTime":2355.68,"endTime":2360.57,"body":"of the best automations put in"},{"speaker":"Dominica Lumazar","startTime":2355.68,"endTime":2360.57,"body":"place tagging. It's not that"},{"speaker":"Dominica Lumazar","startTime":2360.57,"endTime":2363.24,"body":"complicated. It took me a little"},{"speaker":"Dominica Lumazar","startTime":2360.57,"endTime":2363.24,"body":"while because I'm a slow"},{"speaker":"Dominica Lumazar","startTime":2363.24,"endTime":2366.99,"body":"learner. But anyone can really"},{"speaker":"Dominica Lumazar","startTime":2363.24,"endTime":2366.99,"body":"take the time to learn how these"},{"speaker":"Dominica Lumazar","startTime":2366.99,"endTime":2369.96,"body":"automations work to make your"},{"speaker":"Dominica Lumazar","startTime":2366.99,"endTime":2369.96,"body":"life easy. The last thing you"},{"speaker":"Dominica Lumazar","startTime":2369.96,"endTime":2372.9,"body":"want to do is, you know, drive a"},{"speaker":"Dominica Lumazar","startTime":2369.96,"endTime":2372.9,"body":"ton of traffic. And then you're"},{"speaker":"Dominica Lumazar","startTime":2372.9,"endTime":2375.84,"body":"like, oh, gosh, what do I do"},{"speaker":"Dominica Lumazar","startTime":2372.9,"endTime":2375.84,"body":"now? Do I respond to each one of"},{"speaker":"Dominica Lumazar","startTime":2375.84,"endTime":2379.59,"body":"these emails? No, you automate"},{"speaker":"Dominica Lumazar","startTime":2375.84,"endTime":2379.59,"body":"some things, like think of"},{"speaker":"Dominica Lumazar","startTime":2379.59,"endTime":2382.74,"body":"couple steps ahead before"},{"speaker":"Dominica Lumazar","startTime":2379.59,"endTime":2382.74,"body":"building your list or buying"},{"speaker":"Dominica Lumazar","startTime":2382.74,"endTime":2384.3,"body":"traffic or any of that. So"},{"speaker":"Dominica Lumazar","startTime":2382.74,"endTime":2384.3,"body":"anyways,"},{"speaker":"Rory Carruthers","startTime":2384.46,"endTime":2386.29,"body":"go ahead, read"},{"speaker":"Rory Carruthers","startTime":2384.46,"endTime":2386.29,"body":"don't just don't just only have"},{"speaker":"Rory Carruthers","startTime":2386.29,"endTime":2387.94,"body":"a welcome email, and that's be"},{"speaker":"Rory Carruthers","startTime":2386.29,"endTime":2387.94,"body":"the end of it."},{"speaker":"Dominica Lumazar","startTime":2387.97,"endTime":2389.02,"body":"Yeah. Right."},{"speaker":"Rory Carruthers","startTime":2389.05,"endTime":2391.48,"body":"But also, you"},{"speaker":"Rory Carruthers","startTime":2389.05,"endTime":2391.48,"body":"know, yeah, think about like,"},{"speaker":"Rory Carruthers","startTime":2391.48,"endTime":2393.67,"body":"what is the next step? Like,"},{"speaker":"Rory Carruthers","startTime":2391.48,"endTime":2393.67,"body":"where do you want to lead"},{"speaker":"Rory Carruthers","startTime":2393.67,"endTime":2394.15,"body":"people?"},{"speaker":"Dominica Lumazar","startTime":2394.18,"endTime":2395.05,"body":"What's the"},{"speaker":"Dominica Lumazar","startTime":2394.18,"endTime":2395.05,"body":"sequence?"},{"speaker":"Rory Carruthers","startTime":2395.08,"endTime":2397.75,"body":"Yeah, like, how"},{"speaker":"Rory Carruthers","startTime":2395.08,"endTime":2397.75,"body":"are you going to monetize? If"},{"speaker":"Rory Carruthers","startTime":2397.75,"endTime":2399.4,"body":"you're giving them something for"},{"speaker":"Rory Carruthers","startTime":2397.75,"endTime":2399.4,"body":"free? How are you going to"},{"speaker":"Rory Carruthers","startTime":2399.4,"endTime":2403.57,"body":"monetize? Don't just send them"},{"speaker":"Rory Carruthers","startTime":2399.4,"endTime":2403.57,"body":"offer after offer after offer,"},{"speaker":"Rory Carruthers","startTime":2403.57,"endTime":2405.43,"body":"you got to have value. Right?"},{"speaker":"Dominica Lumazar","startTime":2405.49,"endTime":2406.3,"body":"And timing."},{"speaker":"Rory Carruthers","startTime":2406.87,"endTime":2410.14,"body":"Yeah. And yeah,"},{"speaker":"Rory Carruthers","startTime":2406.87,"endTime":2410.14,"body":"don't send 30 emails in two"},{"speaker":"Rory Carruthers","startTime":2410.14,"endTime":2410.56,"body":"days."},{"speaker":"Dominica Lumazar","startTime":2411.38,"endTime":2414.62,"body":"Timing is so"},{"speaker":"Dominica Lumazar","startTime":2411.38,"endTime":2414.62,"body":"important. It's crazy, like,"},{"speaker":"Dominica Lumazar","startTime":2414.89,"endTime":2418.7,"body":"psychology around the timing"},{"speaker":"Dominica Lumazar","startTime":2414.89,"endTime":2418.7,"body":"between emails, oh my gosh,"},{"speaker":"Rory Carruthers","startTime":2418.88,"endTime":2421.64,"body":"the other side"},{"speaker":"Rory Carruthers","startTime":2418.88,"endTime":2421.64,"body":"of it is, then don't just send"},{"speaker":"Rory Carruthers","startTime":2421.64,"endTime":2425.0,"body":"one email a month, or else"},{"speaker":"Rory Carruthers","startTime":2421.64,"endTime":2425.0,"body":"you're, you're forgotten. people"},{"speaker":"Rory Carruthers","startTime":2425.0,"endTime":2429.23,"body":"get scared to not send emails,"},{"speaker":"Rory Carruthers","startTime":2425.0,"endTime":2429.23,"body":"or to send too many emails, you"},{"speaker":"Rory Carruthers","startTime":2429.23,"endTime":2433.37,"body":"have to find the right balance."},{"speaker":"Rory Carruthers","startTime":2429.23,"endTime":2433.37,"body":"And tricky to find that balance"},{"speaker":"Rory Carruthers","startTime":2433.37,"endTime":2435.32,"body":"every markets a little bit"},{"speaker":"Rory Carruthers","startTime":2433.37,"endTime":2435.32,"body":"different, different"},{"speaker":"Rory Carruthers","startTime":2435.32,"endTime":2439.7,"body":"expectations. So you have to"},{"speaker":"Rory Carruthers","startTime":2435.32,"endTime":2439.7,"body":"test that and start seeing where"},{"speaker":"Rory Carruthers","startTime":2439.7,"endTime":2444.41,"body":"that drop off point is. And you"},{"speaker":"Rory Carruthers","startTime":2439.7,"endTime":2444.41,"body":"start to find it, you can't be"},{"speaker":"Rory Carruthers","startTime":2444.41,"endTime":2449.24,"body":"scared to to have people"},{"speaker":"Rory Carruthers","startTime":2444.41,"endTime":2449.24,"body":"unsubscribe, okay, you have to"},{"speaker":"Rory Carruthers","startTime":2449.24,"endTime":2452.12,"body":"be willing to take some of those"},{"speaker":"Rory Carruthers","startTime":2449.24,"endTime":2452.12,"body":"chances. And, and that's when"},{"speaker":"Rory Carruthers","startTime":2452.12,"endTime":2455.63,"body":"when you have traffic coming in"},{"speaker":"Rory Carruthers","startTime":2452.12,"endTime":2455.63,"body":"consistently, you're less and"},{"speaker":"Rory Carruthers","startTime":2455.63,"endTime":2458.48,"body":"less scared to take those"},{"speaker":"Rory Carruthers","startTime":2455.63,"endTime":2458.48,"body":"chances to figure out where you"},{"speaker":"Rory Carruthers","startTime":2458.48,"endTime":2459.23,"body":"should be"},{"speaker":"Dominica Lumazar","startTime":2459.32,"endTime":2463.43,"body":"100%. Just a"},{"speaker":"Dominica Lumazar","startTime":2459.32,"endTime":2463.43,"body":"quick story, client of mine sent"},{"speaker":"Dominica Lumazar","startTime":2463.43,"endTime":2467.0,"body":"an email just yesterday, and was"},{"speaker":"Dominica Lumazar","startTime":2463.43,"endTime":2467.0,"body":"really sad and saying, oh, I've"},{"speaker":"Dominica Lumazar","startTime":2467.0,"endTime":2470.33,"body":"gotten so many unsubscribes"},{"speaker":"Dominica Lumazar","startTime":2467.0,"endTime":2470.33,"body":"What's wrong? What am I doing"},{"speaker":"Dominica Lumazar","startTime":2470.33,"endTime":2474.29,"body":"wrong? And I said nothing."},{"speaker":"Dominica Lumazar","startTime":2470.33,"endTime":2474.29,"body":"Because what you're sending and"},{"speaker":"Dominica Lumazar","startTime":2474.29,"endTime":2477.32,"body":"what you're doing today is"},{"speaker":"Dominica Lumazar","startTime":2474.29,"endTime":2477.32,"body":"different from six months ago,"},{"speaker":"Dominica Lumazar","startTime":2477.32,"endTime":2480.41,"body":"which is the last time she sent"},{"speaker":"Dominica Lumazar","startTime":2477.32,"endTime":2480.41,"body":"an email. And those people"},{"speaker":"Dominica Lumazar","startTime":2480.41,"endTime":2482.72,"body":"aren't interested in what you"},{"speaker":"Dominica Lumazar","startTime":2480.41,"endTime":2482.72,"body":"have going on today. That's"},{"speaker":"Dominica Lumazar","startTime":2482.72,"endTime":2486.08,"body":"perfect. You don't want to"},{"speaker":"Dominica Lumazar","startTime":2482.72,"endTime":2486.08,"body":"continue paying for these people"},{"speaker":"Dominica Lumazar","startTime":2486.11,"endTime":2489.02,"body":"to just open your emails and not"},{"speaker":"Dominica Lumazar","startTime":2486.11,"endTime":2489.02,"body":"do anything. So anytime you see"},{"speaker":"Dominica Lumazar","startTime":2489.02,"endTime":2491.06,"body":"an unsubscribe, you're like,"},{"speaker":"Dominica Lumazar","startTime":2489.02,"endTime":2491.06,"body":"Okay, awesome, thanks."},{"speaker":"Dominica Lumazar","startTime":2491.09,"endTime":2494.06,"body":"Hopefully, we can connect again."},{"speaker":"Dominica Lumazar","startTime":2491.09,"endTime":2494.06,"body":"But if it's not catering to what"},{"speaker":"Dominica Lumazar","startTime":2494.06,"endTime":2496.49,"body":"you're doing right now, don't"},{"speaker":"Dominica Lumazar","startTime":2494.06,"endTime":2496.49,"body":"worry about it saving you money"},{"speaker":"Dominica Lumazar","startTime":2496.49,"endTime":2498.65,"body":"in the long run and saving their"},{"speaker":"Dominica Lumazar","startTime":2496.49,"endTime":2498.65,"body":"time too."},{"speaker":"Rory Carruthers","startTime":2498.95,"endTime":2501.02,"body":"So Well, yeah."},{"speaker":"Rory Carruthers","startTime":2498.95,"endTime":2501.02,"body":"And if you have a list that you"},{"speaker":"Rory Carruthers","startTime":2501.02,"endTime":2507.08,"body":"haven't emailed, that ends up"},{"speaker":"Rory Carruthers","startTime":2501.02,"endTime":2507.08,"body":"being a lot of people who they"},{"speaker":"Rory Carruthers","startTime":2507.08,"endTime":2510.32,"body":"built up email list, and then"},{"speaker":"Rory Carruthers","startTime":2507.08,"endTime":2510.32,"body":"just for whatever reason, just"},{"speaker":"Rory Carruthers","startTime":2510.32,"endTime":2513.29,"body":"didn't email them for quite a"},{"speaker":"Rory Carruthers","startTime":2510.32,"endTime":2513.29,"body":"while. Well, you have to warm"},{"speaker":"Rory Carruthers","startTime":2513.29,"endTime":2515.78,"body":"them up. You have to reintroduce"},{"speaker":"Rory Carruthers","startTime":2513.29,"endTime":2515.78,"body":"yourself to them."},{"speaker":"Dominica Lumazar","startTime":2515.81,"endTime":2517.73,"body":"I think one of"},{"speaker":"Dominica Lumazar","startTime":2515.81,"endTime":2517.73,"body":"the ways or the funniest ways"},{"speaker":"Dominica Lumazar","startTime":2517.73,"endTime":2521.27,"body":"that you you said this before"},{"speaker":"Dominica Lumazar","startTime":2517.73,"endTime":2521.27,"body":"Rory, he said, Hey, Rory want to"},{"speaker":"Dominica Lumazar","startTime":2521.27,"endTime":2528.41,"body":"get married? Right? It's like we"},{"speaker":"Dominica Lumazar","startTime":2521.27,"endTime":2528.41,"body":"want to back it up. Let's have a"},{"speaker":"Dominica Lumazar","startTime":2528.41,"endTime":2532.22,"body":"little discussion. Yeah, let's"},{"speaker":"Dominica Lumazar","startTime":2528.41,"endTime":2532.22,"body":"get to know one another again."},{"speaker":"Dominica Lumazar","startTime":2532.49,"endTime":2536.93,"body":"Okay. So once people have"},{"speaker":"Dominica Lumazar","startTime":2532.49,"endTime":2536.93,"body":"started to put systems in place,"},{"speaker":"Dominica Lumazar","startTime":2536.93,"endTime":2539.48,"body":"and they're in that process of"},{"speaker":"Dominica Lumazar","startTime":2536.93,"endTime":2539.48,"body":"testing, let's say they don't"},{"speaker":"Dominica Lumazar","startTime":2539.48,"endTime":2543.08,"body":"have a list, like a decent sized"},{"speaker":"Dominica Lumazar","startTime":2539.48,"endTime":2543.08,"body":"list, and what do you recommend"},{"speaker":"Dominica Lumazar","startTime":2543.08,"endTime":2544.16,"body":"people do from here?"},{"speaker":"Rory Carruthers","startTime":2544.78,"endTime":2547.3,"body":"Okay, well, one"},{"speaker":"Rory Carruthers","startTime":2544.78,"endTime":2547.3,"body":"point I want to hit just on what"},{"speaker":"Rory Carruthers","startTime":2547.3,"endTime":2549.85,"body":"you said they're decent sized"},{"speaker":"Rory Carruthers","startTime":2547.3,"endTime":2549.85,"body":"list, you can do a lot with a"},{"speaker":"Rory Carruthers","startTime":2549.85,"endTime":2554.2,"body":"small list, meaning like a few"},{"speaker":"Rory Carruthers","startTime":2549.85,"endTime":2554.2,"body":"100 people. So don't worry, if"},{"speaker":"Rory Carruthers","startTime":2554.2,"endTime":2556.93,"body":"your list is not massive or"},{"speaker":"Rory Carruthers","startTime":2554.2,"endTime":2556.93,"body":"anything like that."},{"speaker":"Dominica Lumazar","startTime":2557.11,"endTime":2558.31,"body":"It's targeted,"},{"speaker":"Dominica Lumazar","startTime":2557.11,"endTime":2558.31,"body":"right? Being targeted"},{"speaker":"Rory Carruthers","startTime":2558.0,"endTime":2560.91,"body":"a targeted"},{"speaker":"Rory Carruthers","startTime":2558.0,"endTime":2560.91,"body":"first targeted list quality"},{"speaker":"Rory Carruthers","startTime":2560.91,"endTime":2564.57,"body":"list, build your relationship"},{"speaker":"Rory Carruthers","startTime":2560.91,"endTime":2564.57,"body":"with your list, which we've"},{"speaker":"Rory Carruthers","startTime":2564.57,"endTime":2568.32,"body":"talked about small list, you can"},{"speaker":"Rory Carruthers","startTime":2564.57,"endTime":2568.32,"body":"build, like if you've built the"},{"speaker":"Rory Carruthers","startTime":2568.32,"endTime":2571.62,"body":"relationship, right, you can"},{"speaker":"Rory Carruthers","startTime":2568.32,"endTime":2571.62,"body":"make a lot of money from that"},{"speaker":"Rory Carruthers","startTime":2571.62,"endTime":2575.01,"body":"list, okay, so don't worry about"},{"speaker":"Rory Carruthers","startTime":2571.62,"endTime":2575.01,"body":"that. What matters most is are"},{"speaker":"Rory Carruthers","startTime":2575.01,"endTime":2579.3,"body":"people opening and clicking the"},{"speaker":"Rory Carruthers","startTime":2575.01,"endTime":2579.3,"body":"links on your your emails,"},{"speaker":"Rory Carruthers","startTime":2579.33,"endTime":2582.12,"body":"clicking the links is, is what"},{"speaker":"Rory Carruthers","startTime":2579.33,"endTime":2582.12,"body":"matters the most and going to"},{"speaker":"Rory Carruthers","startTime":2582.12,"endTime":2586.05,"body":"where you want them to go. So"},{"speaker":"Rory Carruthers","startTime":2582.12,"endTime":2586.05,"body":"that's what we pay attention to."},{"speaker":"Rory Carruthers","startTime":2586.53,"endTime":2590.85,"body":"Okay, so driving traffic, that's"},{"speaker":"Rory Carruthers","startTime":2586.53,"endTime":2590.85,"body":"what we got to look at. Okay,"},{"speaker":"Rory Carruthers","startTime":2590.91,"endTime":2595.29,"body":"first off is partnerships with"},{"speaker":"Rory Carruthers","startTime":2590.91,"endTime":2595.29,"body":"other people. And you can build"},{"speaker":"Rory Carruthers","startTime":2595.32,"endTime":2598.92,"body":"relationships with people who"},{"speaker":"Rory Carruthers","startTime":2595.32,"endTime":2598.92,"body":"have email lists, in first"},{"speaker":"Rory Carruthers","startTime":2598.92,"endTime":2601.8,"body":"instance, says some people have"},{"speaker":"Rory Carruthers","startTime":2598.92,"endTime":2601.8,"body":"email lists, and they're willing"},{"speaker":"Rory Carruthers","startTime":2601.8,"endTime":2605.61,"body":"to allow you to pay for"},{"speaker":"Rory Carruthers","startTime":2601.8,"endTime":2605.61,"body":"promotions to them, you can do"},{"speaker":"Rory Carruthers","startTime":2606.12,"endTime":2610.95,"body":"joint venture or swap promotions"},{"speaker":"Rory Carruthers","startTime":2606.12,"endTime":2610.95,"body":"with them. So meaning that if"},{"speaker":"Rory Carruthers","startTime":2610.95,"endTime":2615.45,"body":"you have some email list of, of"},{"speaker":"Rory Carruthers","startTime":2610.95,"endTime":2615.45,"body":"similar sizes, you could say,"},{"speaker":"Rory Carruthers","startTime":2615.45,"endTime":2618.06,"body":"Hey, I'm going to promote you"},{"speaker":"Rory Carruthers","startTime":2615.45,"endTime":2618.06,"body":"promote me or a mutually"},{"speaker":"Rory Carruthers","startTime":2618.06,"endTime":2620.85,"body":"beneficial relationship like"},{"speaker":"Rory Carruthers","startTime":2618.06,"endTime":2620.85,"body":"that and promote each other."},{"speaker":"Dominica Lumazar","startTime":2621.24,"endTime":2623.1,"body":"But it has to"},{"speaker":"Dominica Lumazar","startTime":2621.24,"endTime":2623.1,"body":"make sense, right? Like, it's"},{"speaker":"Dominica Lumazar","startTime":2623.1,"endTime":2627.66,"body":"easy for me to share with my"},{"speaker":"Dominica Lumazar","startTime":2623.1,"endTime":2627.66,"body":"email list your services,"},{"speaker":"Dominica Lumazar","startTime":2627.9,"endTime":2630.72,"body":"because it's something my list"},{"speaker":"Dominica Lumazar","startTime":2627.9,"endTime":2630.72,"body":"would have an interest in. Yeah,"},{"speaker":"Dominica Lumazar","startTime":2630.75,"endTime":2635.61,"body":"you're not gonna be selling"},{"speaker":"Dominica Lumazar","startTime":2630.75,"endTime":2635.61,"body":"jewelry through my, like, email"},{"speaker":"Dominica Lumazar","startTime":2635.64,"endTime":2637.92,"body":"list that doesn't, right? Like"},{"speaker":"Dominica Lumazar","startTime":2635.64,"endTime":2637.92,"body":"what is this doesn't make any"},{"speaker":"Dominica Lumazar","startTime":2637.92,"endTime":2640.38,"body":"sense, right? Like, where is"},{"speaker":"Dominica Lumazar","startTime":2637.92,"endTime":2640.38,"body":"that mutually beneficial, but it"},{"speaker":"Dominica Lumazar","startTime":2640.38,"endTime":2642.84,"body":"has to make sense. It's not"},{"speaker":"Dominica Lumazar","startTime":2640.38,"endTime":2642.84,"body":"you're not just going after"},{"speaker":"Dominica Lumazar","startTime":2643.14,"endTime":2646.02,"body":"large lists or large followings."},{"speaker":"Dominica Lumazar","startTime":2643.14,"endTime":2646.02,"body":"It's gotta make sense."},{"speaker":"Rory Carruthers","startTime":2646.36,"endTime":2648.4,"body":"Yeah, it's got"},{"speaker":"Rory Carruthers","startTime":2646.36,"endTime":2648.4,"body":"to be the right the right list"},{"speaker":"Rory Carruthers","startTime":2648.43,"endTime":2650.77,"body":"the right people, but you can,"},{"speaker":"Rory Carruthers","startTime":2648.43,"endTime":2650.77,"body":"you can build these partnerships"},{"speaker":"Rory Carruthers","startTime":2650.77,"endTime":2652.75,"body":"for people. And there's a lot of"},{"speaker":"Rory Carruthers","startTime":2650.77,"endTime":2652.75,"body":"people who are looking who have"},{"speaker":"Rory Carruthers","startTime":2652.75,"endTime":2655.84,"body":"big lists who are just looking"},{"speaker":"Rory Carruthers","startTime":2652.75,"endTime":2655.84,"body":"to monetize it. They don't know"},{"speaker":"Rory Carruthers","startTime":2655.84,"endTime":2659.35,"body":"how to actually market to their"},{"speaker":"Rory Carruthers","startTime":2655.84,"endTime":2659.35,"body":"own lists properly. We've talked"},{"speaker":"Rory Carruthers","startTime":2659.35,"endTime":2663.43,"body":"about this with influencers"},{"speaker":"Rory Carruthers","startTime":2659.35,"endTime":2663.43,"body":"where they have these huge, huge"},{"speaker":"Rory Carruthers","startTime":2663.49,"endTime":2667.36,"body":"audiences, but they just don't"},{"speaker":"Rory Carruthers","startTime":2663.49,"endTime":2667.36,"body":"know how to monetize that"},{"speaker":"Rory Carruthers","startTime":2667.36,"endTime":2670.15,"body":"audience. And you know how to"},{"speaker":"Rory Carruthers","startTime":2667.36,"endTime":2670.15,"body":"monetize an audience, but you"},{"speaker":"Rory Carruthers","startTime":2670.15,"endTime":2672.76,"body":"just don't have the audience."},{"speaker":"Rory Carruthers","startTime":2670.15,"endTime":2672.76,"body":"You're in a great position,"},{"speaker":"Rory Carruthers","startTime":2672.76,"endTime":2675.22,"body":"because you can just partner"},{"speaker":"Rory Carruthers","startTime":2672.76,"endTime":2675.22,"body":"with these people and build"},{"speaker":"Rory Carruthers","startTime":2675.22,"endTime":2678.88,"body":"relationships build, build"},{"speaker":"Rory Carruthers","startTime":2675.22,"endTime":2678.88,"body":"businesses even together. Yeah."},{"speaker":"Rory Carruthers","startTime":2679.66,"endTime":2683.62,"body":"Yeah. So there's definitely"},{"speaker":"Rory Carruthers","startTime":2679.66,"endTime":2683.62,"body":"opportunities around that. Now,"},{"speaker":"Rory Carruthers","startTime":2683.62,"endTime":2687.43,"body":"the other side of that is"},{"speaker":"Rory Carruthers","startTime":2683.62,"endTime":2687.43,"body":"something called solo ads. And"},{"speaker":"Rory Carruthers","startTime":2687.43,"endTime":2690.82,"body":"this is where you can buy into"},{"speaker":"Rory Carruthers","startTime":2687.43,"endTime":2690.82,"body":"people who have lists and you"},{"speaker":"Rory Carruthers","startTime":2690.82,"endTime":2695.23,"body":"can kind of test the waters with"},{"speaker":"Rory Carruthers","startTime":2690.82,"endTime":2695.23,"body":"people who have lists, where you"},{"speaker":"Rory Carruthers","startTime":2695.23,"endTime":2699.88,"body":"can buy specific chunks of"},{"speaker":"Rory Carruthers","startTime":2695.23,"endTime":2699.88,"body":"traffic from those lists that"},{"speaker":"Rory Carruthers","startTime":2699.88,"endTime":2705.58,"body":"may Now, now the the other thing"},{"speaker":"Rory Carruthers","startTime":2699.88,"endTime":2705.58,"body":"is, is media, so many companies"},{"speaker":"Rory Carruthers","startTime":2705.58,"endTime":2708.04,"body":"meaning like Forbes,"},{"speaker":"Rory Carruthers","startTime":2705.58,"endTime":2708.04,"body":"entrepreneur, stuff like that,"},{"speaker":"Rory Carruthers","startTime":2708.07,"endTime":2711.79,"body":"you know, like traditionally"},{"speaker":"Rory Carruthers","startTime":2708.07,"endTime":2711.79,"body":"magazine based companies, where"},{"speaker":"Rory Carruthers","startTime":2711.82,"endTime":2715.45,"body":"they actually allow you to"},{"speaker":"Rory Carruthers","startTime":2711.82,"endTime":2715.45,"body":"advertise through their email"},{"speaker":"Rory Carruthers","startTime":2715.93,"endTime":2717.76,"body":"that to their email subscribers."},{"speaker":"Dominica Lumazar","startTime":2718.21,"endTime":2720.46,"body":"It's amazing"},{"speaker":"Dominica Lumazar","startTime":2718.21,"endTime":2720.46,"body":"how easy it is to actually find"},{"speaker":"Dominica Lumazar","startTime":2720.46,"endTime":2722.83,"body":"that information. So for those"},{"speaker":"Dominica Lumazar","startTime":2720.46,"endTime":2722.83,"body":"of you who don't know how to do"},{"speaker":"Dominica Lumazar","startTime":2722.83,"endTime":2725.56,"body":"this, right, you go to these"},{"speaker":"Dominica Lumazar","startTime":2722.83,"endTime":2725.56,"body":"websites and say, like"},{"speaker":"Dominica Lumazar","startTime":2725.56,"endTime":2728.95,"body":"forbes.com, you scroll all the"},{"speaker":"Dominica Lumazar","startTime":2725.56,"endTime":2728.95,"body":"way down to the very bottom of"},{"speaker":"Dominica Lumazar","startTime":2728.95,"endTime":2731.08,"body":"the website, we're like the"},{"speaker":"Dominica Lumazar","startTime":2728.95,"endTime":2731.08,"body":"footer is, and you'll see a link"},{"speaker":"Dominica Lumazar","startTime":2731.08,"endTime":2734.68,"body":"that says advertisement, or"},{"speaker":"Dominica Lumazar","startTime":2731.08,"endTime":2734.68,"body":"advertise, and you click that,"},{"speaker":"Dominica Lumazar","startTime":2734.71,"endTime":2737.59,"body":"you'll see their media kit, you"},{"speaker":"Dominica Lumazar","startTime":2734.71,"endTime":2737.59,"body":"open it up, and then they show"},{"speaker":"Dominica Lumazar","startTime":2737.59,"endTime":2740.71,"body":"you exactly on the digital side"},{"speaker":"Dominica Lumazar","startTime":2737.59,"endTime":2740.71,"body":"or the email side, that's what"},{"speaker":"Dominica Lumazar","startTime":2740.71,"endTime":2742.69,"body":"you're focused on, you're not"},{"speaker":"Dominica Lumazar","startTime":2740.71,"endTime":2742.69,"body":"focused on the print, right,"},{"speaker":"Dominica Lumazar","startTime":2743.02,"endTime":2746.38,"body":"you're sending an email, you can"},{"speaker":"Dominica Lumazar","startTime":2743.02,"endTime":2746.38,"body":"see the different segmented"},{"speaker":"Dominica Lumazar","startTime":2746.38,"endTime":2750.34,"body":"lists, and you can see how many"},{"speaker":"Dominica Lumazar","startTime":2746.38,"endTime":2750.34,"body":"dedicated email subscribers are"},{"speaker":"Dominica Lumazar","startTime":2750.34,"endTime":2753.19,"body":"there. And these are people that"},{"speaker":"Dominica Lumazar","startTime":2750.34,"endTime":2753.19,"body":"are highly targeted. And some of"},{"speaker":"Dominica Lumazar","startTime":2753.19,"endTime":2756.64,"body":"these publications have millions"},{"speaker":"Dominica Lumazar","startTime":2753.19,"endTime":2756.64,"body":"of people. But it's really easy"},{"speaker":"Dominica Lumazar","startTime":2756.64,"endTime":2758.83,"body":"the information that you send"},{"speaker":"Dominica Lumazar","startTime":2756.64,"endTime":2758.83,"body":"these, these companies, you give"},{"speaker":"Dominica Lumazar","startTime":2758.83,"endTime":2761.98,"body":"them the URL, the landing page"},{"speaker":"Dominica Lumazar","startTime":2758.83,"endTime":2761.98,"body":"you want them to go to, and then"},{"speaker":"Dominica Lumazar","startTime":2761.98,"endTime":2765.55,"body":"the email swipe, like the main"},{"speaker":"Dominica Lumazar","startTime":2761.98,"endTime":2765.55,"body":"email that you want, hyperlinked"},{"speaker":"Dominica Lumazar","startTime":2765.55,"endTime":2766.9,"body":"and have everything ready to go,"},{"speaker":"Rory Carruthers","startTime":2766.99,"endTime":2768.85,"body":"I would test"},{"speaker":"Rory Carruthers","startTime":2766.99,"endTime":2768.85,"body":"with solo ads before doing"},{"speaker":"Rory Carruthers","startTime":2768.85,"endTime":2770.59,"body":"anything with the media buying."},{"speaker":"Dominica Lumazar","startTime":2770.68,"endTime":2772.18,"body":"See, that's"},{"speaker":"Dominica Lumazar","startTime":2770.68,"endTime":2772.18,"body":"why you're better this."},{"speaker":"Rory Carruthers","startTime":2774.28,"endTime":2777.07,"body":"With the solo"},{"speaker":"Rory Carruthers","startTime":2774.28,"endTime":2777.07,"body":"ads, you can, you can actually"},{"speaker":"Rory Carruthers","startTime":2777.25,"endTime":2782.68,"body":"buy in in small chunks and scale"},{"speaker":"Rory Carruthers","startTime":2777.25,"endTime":2782.68,"body":"up and and test your landing"},{"speaker":"Rory Carruthers","startTime":2782.68,"endTime":2787.24,"body":"page and your process your"},{"speaker":"Rory Carruthers","startTime":2782.68,"endTime":2787.24,"body":"follow up process through it."},{"speaker":"Rory Carruthers","startTime":2787.78,"endTime":2790.78,"body":"And then when you go to"},{"speaker":"Rory Carruthers","startTime":2787.78,"endTime":2790.78,"body":"something like Forbes or"},{"speaker":"Rory Carruthers","startTime":2790.9,"endTime":2794.23,"body":"entrepreneur, and you run a"},{"speaker":"Rory Carruthers","startTime":2790.9,"endTime":2794.23,"body":"larger promotion, you already"},{"speaker":"Rory Carruthers","startTime":2794.23,"endTime":2796.75,"body":"know that all of your your"},{"speaker":"Rory Carruthers","startTime":2794.23,"endTime":2796.75,"body":"systems are converting"},{"speaker":"Dominica Lumazar","startTime":2796.87,"endTime":2799.24,"body":"all this stuff"},{"speaker":"Dominica Lumazar","startTime":2796.87,"endTime":2799.24,"body":"takes time to really develop and"},{"speaker":"Dominica Lumazar","startTime":2799.24,"endTime":2801.64,"body":"like remember, there's there's a"},{"speaker":"Dominica Lumazar","startTime":2799.24,"endTime":2801.64,"body":"lot of moving parts to email"},{"speaker":"Dominica Lumazar","startTime":2801.64,"endTime":2804.88,"body":"marketing, but all that to say,"},{"speaker":"Dominica Lumazar","startTime":2801.64,"endTime":2804.88,"body":"I'm feeling like that is a super"},{"speaker":"Dominica Lumazar","startTime":2804.88,"endTime":2806.89,"body":"good direction, I know we're"},{"speaker":"Dominica Lumazar","startTime":2804.88,"endTime":2806.89,"body":"seeing a lot of success with"},{"speaker":"Dominica Lumazar","startTime":2806.89,"endTime":2811.33,"body":"that, again, goes back to"},{"speaker":"Dominica Lumazar","startTime":2806.89,"endTime":2811.33,"body":"providing value. And it takes"},{"speaker":"Dominica Lumazar","startTime":2811.33,"endTime":2814.54,"body":"some strategy for sure. It's not"},{"speaker":"Dominica Lumazar","startTime":2811.33,"endTime":2814.54,"body":"the good old Facebook days where"},{"speaker":"Dominica Lumazar","startTime":2814.54,"endTime":2816.82,"body":"you can just put up a simple ad"},{"speaker":"Dominica Lumazar","startTime":2814.54,"endTime":2816.82,"body":"and you're getting conversions"},{"speaker":"Dominica Lumazar","startTime":2816.82,"endTime":2820.33,"body":"right away. Like it takes more"},{"speaker":"Dominica Lumazar","startTime":2816.82,"endTime":2820.33,"body":"strategy now. But I don't see"},{"speaker":"Dominica Lumazar","startTime":2820.33,"endTime":2823.42,"body":"that as a bad thing. Like we"},{"speaker":"Dominica Lumazar","startTime":2820.33,"endTime":2823.42,"body":"don't get to be lazy, you know,"},{"speaker":"Dominica Lumazar","startTime":2823.42,"endTime":2825.7,"body":"it's it's taking the time to"},{"speaker":"Dominica Lumazar","startTime":2823.42,"endTime":2825.7,"body":"really continue to cultivate"},{"speaker":"Dominica Lumazar","startTime":2825.7,"endTime":2828.13,"body":"those relationships, make sure"},{"speaker":"Dominica Lumazar","startTime":2825.7,"endTime":2828.13,"body":"the foundation is being laid"},{"speaker":"Dominica Lumazar","startTime":2828.13,"endTime":2831.88,"body":"properly. It's one thing to get"},{"speaker":"Dominica Lumazar","startTime":2828.13,"endTime":2831.88,"body":"a sail through an ad. But that"},{"speaker":"Dominica Lumazar","startTime":2831.88,"endTime":2836.26,"body":"doesn't mean that whoever bought"},{"speaker":"Dominica Lumazar","startTime":2831.88,"endTime":2836.26,"body":"that product or service knows"},{"speaker":"Dominica Lumazar","startTime":2836.38,"endTime":2839.11,"body":"you or knows the business. It's"},{"speaker":"Dominica Lumazar","startTime":2836.38,"endTime":2839.11,"body":"just kind of like a great"},{"speaker":"Dominica Lumazar","startTime":2839.11,"endTime":2842.41,"body":"product. But the email marketing"},{"speaker":"Dominica Lumazar","startTime":2839.11,"endTime":2842.41,"body":"really allows you to really get"},{"speaker":"Dominica Lumazar","startTime":2842.41,"endTime":2845.8,"body":"to know your audience, which I"},{"speaker":"Dominica Lumazar","startTime":2842.41,"endTime":2845.8,"body":"think is important, and a lot of"},{"speaker":"Dominica Lumazar","startTime":2845.8,"endTime":2846.58,"body":"people forget about."},{"speaker":"Rory Carruthers","startTime":2846.91,"endTime":2851.11,"body":"Yeah, and you"},{"speaker":"Rory Carruthers","startTime":2846.91,"endTime":2851.11,"body":"own that relationship. Whereas"},{"speaker":"Rory Carruthers","startTime":2851.11,"endTime":2855.19,"body":"when someone is just a Facebook"},{"speaker":"Rory Carruthers","startTime":2851.11,"endTime":2855.19,"body":"friend or whatever is just in a"},{"speaker":"Rory Carruthers","startTime":2855.19,"endTime":2860.05,"body":"Facebook audience. Facebook goes"},{"speaker":"Rory Carruthers","startTime":2855.19,"endTime":2860.05,"body":"away, you know, then you don't"},{"speaker":"Rory Carruthers","startTime":2860.05,"endTime":2862.66,"body":"have the audience anymore. And"},{"speaker":"Rory Carruthers","startTime":2860.05,"endTime":2862.66,"body":"that was always one of my things"},{"speaker":"Rory Carruthers","startTime":2862.66,"endTime":2866.11,"body":"when people were like so focused"},{"speaker":"Rory Carruthers","startTime":2862.66,"endTime":2866.11,"body":"on Oh, I'm just going to build"},{"speaker":"Rory Carruthers","startTime":2866.11,"endTime":2870.43,"body":"my custom audiences and things"},{"speaker":"Rory Carruthers","startTime":2866.11,"endTime":2870.43,"body":"like that. I was like, Yes, do"},{"speaker":"Rory Carruthers","startTime":2870.43,"endTime":2874.66,"body":"that. That's great. Don't rely"},{"speaker":"Rory Carruthers","startTime":2870.43,"endTime":2874.66,"body":"on it, though. Because they can"},{"speaker":"Rory Carruthers","startTime":2874.66,"endTime":2875.17,"body":"go away."},{"speaker":"Rory Carruthers","startTime":2875.35,"endTime":2881.11,"body":"We've seen it. Hmm. Yeah, that's"},{"speaker":"Rory Carruthers","startTime":2875.35,"endTime":2881.11,"body":"what we're kind of seeing. Yeah,"},{"speaker":"Rory Carruthers","startTime":2881.17,"endTime":2881.92,"body":"exactly. No,"},{"speaker":"Rory Carruthers","startTime":2881.98,"endTime":2884.32,"body":"not necessarily that it will"},{"speaker":"Rory Carruthers","startTime":2881.98,"endTime":2884.32,"body":"completely go away. We just"},{"speaker":"Rory Carruthers","startTime":2884.32,"endTime":2887.68,"body":"don't, we just don't know. And"},{"speaker":"Rory Carruthers","startTime":2884.32,"endTime":2887.68,"body":"is better, better to be prepared"},{"speaker":"Rory Carruthers","startTime":2887.71,"endTime":2892.96,"body":"and diversify, so that we're not"},{"speaker":"Rory Carruthers","startTime":2887.71,"endTime":2892.96,"body":"stuck in a trap?"},{"speaker":"Dominica Lumazar","startTime":2893.41,"endTime":2895.48,"body":"I never want"},{"speaker":"Dominica Lumazar","startTime":2893.41,"endTime":2895.48,"body":"to feel like I did ever again."},{"speaker":"Dominica Lumazar","startTime":2895.84,"endTime":2899.44,"body":"When the algorithm shifted so"},{"speaker":"Dominica Lumazar","startTime":2895.84,"endTime":2899.44,"body":"intensely in like 2016. Right."},{"speaker":"Dominica Lumazar","startTime":2899.47,"endTime":2901.9,"body":"That's what you said before?"},{"speaker":"Dominica Lumazar","startTime":2899.47,"endTime":2901.9,"body":"Yeah, it was just like, what do"},{"speaker":"Dominica Lumazar","startTime":2901.9,"endTime":2906.31,"body":"I do now? Time to reinvent and"},{"speaker":"Dominica Lumazar","startTime":2901.9,"endTime":2906.31,"body":"learn new things, which I was"},{"speaker":"Dominica Lumazar","startTime":2906.31,"endTime":2909.76,"body":"able to do quickly. But that was"},{"speaker":"Dominica Lumazar","startTime":2906.31,"endTime":2909.76,"body":"a big chunk of my business"},{"speaker":"Dominica Lumazar","startTime":2909.79,"endTime":2915.79,"body":"anyways. Well, this has been"},{"speaker":"Dominica Lumazar","startTime":2909.79,"endTime":2915.79,"body":"fun. Thank you guys so much,"},{"speaker":"Dominica Lumazar","startTime":2915.79,"endTime":2918.91,"body":"again, for taking the time to"},{"speaker":"Dominica Lumazar","startTime":2915.79,"endTime":2918.91,"body":"listen to what we have to say."},{"speaker":"Dominica Lumazar","startTime":2919.63,"endTime":2924.34,"body":"Because we put a lot of time and"},{"speaker":"Dominica Lumazar","startTime":2919.63,"endTime":2924.34,"body":"a lot of effort into continuing"},{"speaker":"Dominica Lumazar","startTime":2924.34,"endTime":2927.58,"body":"to just find out what's working"},{"speaker":"Dominica Lumazar","startTime":2924.34,"endTime":2927.58,"body":"and what's working right now. So"},{"speaker":"Dominica Lumazar","startTime":2928.66,"endTime":2931.87,"body":"we'll continue to bring you some"},{"speaker":"Dominica Lumazar","startTime":2928.66,"endTime":2931.87,"body":"great content. I know we're"},{"speaker":"Dominica Lumazar","startTime":2931.87,"endTime":2934.99,"body":"gonna have an episode coming up"},{"speaker":"Dominica Lumazar","startTime":2931.87,"endTime":2934.99,"body":"here soon, all about SEO. So"},{"speaker":"Dominica Lumazar","startTime":2934.99,"endTime":2937.48,"body":"that'll be fun. Rory is going to"},{"speaker":"Dominica Lumazar","startTime":2934.99,"endTime":2937.48,"body":"be on the seat for that one."},{"speaker":"Dominica Lumazar","startTime":2937.63,"endTime":2942.25,"body":"Again. Anything else for this"},{"speaker":"Dominica Lumazar","startTime":2937.63,"endTime":2942.25,"body":"episode Rory?"},{"speaker":"Rory Carruthers","startTime":2942.79,"endTime":2945.25,"body":"Well just"},{"speaker":"Rory Carruthers","startTime":2942.79,"endTime":2945.25,"body":"realize that there are"},{"speaker":"Rory Carruthers","startTime":2945.25,"endTime":2948.19,"body":"solutions, like we've talked"},{"speaker":"Rory Carruthers","startTime":2945.25,"endTime":2948.19,"body":"about that there are some"},{"speaker":"Rory Carruthers","startTime":2948.19,"endTime":2951.25,"body":"solutions, right? So if you've"},{"speaker":"Rory Carruthers","startTime":2948.19,"endTime":2951.25,"body":"been relying heavily on"},{"speaker":"Rory Carruthers","startTime":2951.25,"endTime":2953.95,"body":"Facebook, and you're just"},{"speaker":"Rory Carruthers","startTime":2951.25,"endTime":2953.95,"body":"freaking out, like there are"},{"speaker":"Rory Carruthers","startTime":2953.95,"endTime":2957.43,"body":"other things you can do. Okay,"},{"speaker":"Rory Carruthers","startTime":2953.95,"endTime":2957.43,"body":"so it's not it's not all doom"},{"speaker":"Rory Carruthers","startTime":2957.43,"endTime":2958.78,"body":"and gloom. Okay,"},{"speaker":"Dominica Lumazar","startTime":2959.08,"endTime":2961.51,"body":"it's not even"},{"speaker":"Dominica Lumazar","startTime":2959.08,"endTime":2961.51,"body":"though I'm pretty passionate"},{"speaker":"Dominica Lumazar","startTime":2961.51,"endTime":2966.88,"body":"about how Facebook did me wrong."},{"speaker":"Dominica Lumazar","startTime":2961.51,"endTime":2966.88,"body":"Still, yeah, there's there are"},{"speaker":"Dominica Lumazar","startTime":2966.88,"endTime":2970.03,"body":"always there's always going to"},{"speaker":"Dominica Lumazar","startTime":2966.88,"endTime":2970.03,"body":"be other alternatives and other"},{"speaker":"Dominica Lumazar","startTime":2970.03,"endTime":2973.6,"body":"things. You just have to think"},{"speaker":"Dominica Lumazar","startTime":2970.03,"endTime":2973.6,"body":"outside the box and find what's"},{"speaker":"Dominica Lumazar","startTime":2973.63,"endTime":2975.52,"body":"gonna work and learn something"},{"speaker":"Dominica Lumazar","startTime":2973.63,"endTime":2975.52,"body":"new."},{"speaker":"Rory Carruthers","startTime":2975.93,"endTime":2977.43,"body":"Yeah, sometimes"},{"speaker":"Rory Carruthers","startTime":2975.93,"endTime":2977.43,"body":"it's just going back to the"},{"speaker":"Rory Carruthers","startTime":2977.43,"endTime":2981.69,"body":"basics, like what what has been"},{"speaker":"Rory Carruthers","startTime":2977.43,"endTime":2981.69,"body":"working and looking at the"},{"speaker":"Rory Carruthers","startTime":2981.69,"endTime":2986.91,"body":"trends and of things like email,"},{"speaker":"Rory Carruthers","startTime":2981.69,"endTime":2986.91,"body":"like what is what has happened"},{"speaker":"Rory Carruthers","startTime":2986.91,"endTime":2991.14,"body":"since the pandemic happened and"},{"speaker":"Rory Carruthers","startTime":2986.91,"endTime":2991.14,"body":"then when we looked at the, the"},{"speaker":"Rory Carruthers","startTime":2991.14,"endTime":2995.7,"body":"data, it just it's like, emails"},{"speaker":"Rory Carruthers","startTime":2991.14,"endTime":2995.7,"body":"been the thing that has been"},{"speaker":"Rory Carruthers","startTime":2996.03,"endTime":3000.98,"body":"going really well and and"},{"speaker":"Rory Carruthers","startTime":2996.03,"endTime":3000.98,"body":"foundationally business wise"},{"speaker":"Rory Carruthers","startTime":3000.98,"endTime":3004.61,"body":"what has always worked for us."},{"speaker":"Rory Carruthers","startTime":3000.98,"endTime":3004.61,"body":"relationships, building"},{"speaker":"Rory Carruthers","startTime":3004.61,"endTime":3009.44,"body":"partnerships, referrals, these"},{"speaker":"Rory Carruthers","startTime":3004.61,"endTime":3009.44,"body":"types of things continue over"},{"speaker":"Rory Carruthers","startTime":3009.44,"endTime":3013.64,"body":"and over and over to fuel our"},{"speaker":"Rory Carruthers","startTime":3009.44,"endTime":3013.64,"body":"business, no matter. whatever is"},{"speaker":"Rory Carruthers","startTime":3013.64,"endTime":3015.95,"body":"going on in the world, no matter"},{"speaker":"Rory Carruthers","startTime":3013.64,"endTime":3015.95,"body":"whatever's going on in"},{"speaker":"Rory Carruthers","startTime":3015.95,"endTime":3020.0,"body":"advertising, we've always been"},{"speaker":"Rory Carruthers","startTime":3015.95,"endTime":3020.0,"body":"able to continue to go because"},{"speaker":"Rory Carruthers","startTime":3020.0,"endTime":3023.0,"body":"of that. But you can do the same"},{"speaker":"Rory Carruthers","startTime":3020.0,"endTime":3023.0,"body":"thing too. So just think of"},{"speaker":"Rory Carruthers","startTime":3023.03,"endTime":3025.61,"body":"think of that, build those"},{"speaker":"Rory Carruthers","startTime":3023.03,"endTime":3025.61,"body":"relationships, build the"},{"speaker":"Rory Carruthers","startTime":3025.61,"endTime":3029.45,"body":"partnerships, and then look into"},{"speaker":"Rory Carruthers","startTime":3025.61,"endTime":3029.45,"body":"some of these other advertising."},{"speaker":"Rory Carruthers","startTime":3029.45,"endTime":3032.78,"body":"And if you need help, and if"},{"speaker":"Rory Carruthers","startTime":3029.45,"endTime":3032.78,"body":"you're, you're looking for some"},{"speaker":"Rory Carruthers","startTime":3032.78,"endTime":3035.87,"body":"help in the media, buying"},{"speaker":"Rory Carruthers","startTime":3032.78,"endTime":3035.87,"body":"aspects, you can reach out to us"},{"speaker":"Rory Carruthers","startTime":3035.87,"endTime":3039.41,"body":"we have our teams that work on"},{"speaker":"Rory Carruthers","startTime":3035.87,"endTime":3039.41,"body":"that, and we'll help you."},{"speaker":"Dominica Lumazar","startTime":3040.02,"endTime":3042.18,"body":"Yeah, we'd"},{"speaker":"Dominica Lumazar","startTime":3040.02,"endTime":3042.18,"body":"love to, we would love to meet"},{"speaker":"Dominica Lumazar","startTime":3042.21,"endTime":3044.94,"body":"each and every one of you who"},{"speaker":"Dominica Lumazar","startTime":3042.21,"endTime":3044.94,"body":"want to have an event soon. be"},{"speaker":"Dominica Lumazar","startTime":3044.94,"endTime":3046.41,"body":"really fun. Yeah, I'm really"},{"speaker":"Rory Carruthers","startTime":3046.41,"endTime":3048.51,"body":"looking forward"},{"speaker":"Rory Carruthers","startTime":3046.41,"endTime":3048.51,"body":"to that. When it's safe. We"},{"speaker":"Rory Carruthers","startTime":3048.51,"endTime":3048.78,"body":"will."},{"speaker":"Dominica Lumazar","startTime":3049.08,"endTime":3051.0,"body":"Alright guys,"},{"speaker":"Dominica Lumazar","startTime":3049.08,"endTime":3051.0,"body":"that's it for this week. We will"},{"speaker":"Dominica Lumazar","startTime":3051.0,"endTime":3052.35,"body":"see you next time."},{"speaker":"Rory Carruthers","startTime":3054.37,"endTime":3056.71,"body":"On the next"},{"speaker":"Rory Carruthers","startTime":3054.37,"endTime":3056.71,"body":"episode, we speak with Matthew"},{"speaker":"Rory Carruthers","startTime":3056.74,"endTime":3061.15,"body":"Yahes, about scaling through"},{"speaker":"Rory Carruthers","startTime":3056.74,"endTime":3061.15,"body":"outsourcing. Matthew is not just"},{"speaker":"Rory Carruthers","startTime":3061.15,"endTime":3064.54,"body":"an agency owner, he runs an"},{"speaker":"Rory Carruthers","startTime":3061.15,"endTime":3064.54,"body":"e-commerce business completely"},{"speaker":"Rory Carruthers","startTime":3064.54,"endTime":3068.05,"body":"with remote staff, including his"},{"speaker":"Rory Carruthers","startTime":3064.54,"endTime":3068.05,"body":"chief of staff who now oversees"},{"speaker":"Rory Carruthers","startTime":3068.2,"endTime":3071.74,"body":"two companies for him with over"},{"speaker":"Rory Carruthers","startTime":3068.2,"endTime":3071.74,"body":"50 people. We discussed the"},{"speaker":"Rory Carruthers","startTime":3071.74,"endTime":3075.46,"body":"truth about companies, hiring"},{"speaker":"Rory Carruthers","startTime":3071.74,"endTime":3075.46,"body":"people overseas, what you need"},{"speaker":"Rory Carruthers","startTime":3075.58,"endTime":3079.9,"body":"to focus on as an entrepreneur."},{"speaker":"Rory Carruthers","startTime":3075.58,"endTime":3079.9,"body":"No, it's not operations or"},{"speaker":"Rory Carruthers","startTime":3079.9,"endTime":3084.1,"body":"social media. Why you should not"},{"speaker":"Rory Carruthers","startTime":3079.9,"endTime":3084.1,"body":"hire a VA and a whole bunch"},{"speaker":"Rory Carruthers","startTime":3084.1,"endTime":3087.94,"body":"more. And remember, Apple"},{"speaker":"Rory Carruthers","startTime":3084.1,"endTime":3087.94,"body":"podcasts. Yeah, you know what"},{"speaker":"Rory Carruthers","startTime":3087.94,"endTime":3096.49,"body":"I'm gonna say? review, review,"},{"speaker":"Rory Carruthers","startTime":3087.94,"endTime":3096.49,"body":"review, review, review, Subtle"},{"speaker":"Rory Carruthers","startTime":3096.49,"endTime":3099.37,"body":"enough? Alright, see you on the"},{"speaker":"Rory Carruthers","startTime":3096.49,"endTime":3099.37,"body":"next one."}]}