Business of Possibility Podcast
A podcast series hosted by Wendy Austin and brought to you by Ulster University Business School. Taking a deep dive into the world of business in Northern Ireland, Wendy explores key themes and the latest research in business today with a host of dynamic business leaders, industry experts and leading academics. Through thought leadership, stories and conversations this podcast offers valuable insights and guidance on topics such as leadership, future of work, skills, resilience, innovation and entrepreneurship. Make sure you subscribe to the series wherever you get your podcasts and keep an eye on Ulster University Business School’s social media channels for updates.
Business of Possibility Podcast
Episode 6 | Unlocking Creativity
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Ulster University Business School
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Episode 6
The pandemic has challenged businesses across all sectors to think differently and create new value in imaginative ways. In this episode, Wendy Austin speaks to Natalie Nixon, President Creative Strategist at Figure8 Thinking and Author of the Creativity Leap and Dr Michael Brennan, Senior Lecturer in Strategic Management at UUBS about how creativity can pave the way for innovation and open up a new world of possibilities for businesses.