Green Industry Perspectives

This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.

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Green Industry Perspectives

No "Magic" Button

February 20, 2025 • SingleOps • Season 16 • Episode 8

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dave Sheridan to the show!

Like many of us, Dave started in a different field before discovering a passion for the Green Industry. Unlike many of us, that field was software.

After realizing his brother had a tremendous aptitude for tree work, Dave ran the numbers to see if they could make a go of it as a viable business. After going into "full spreadsheet mode," Dave and Dan started Ascension Tree Care.

In this episode, Dave shares why having a good customer experience, organized data, and continuously improving are the secret sauce to Green Industry success.

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People on this episode

Jay Worth

Host