In this episode, Anna and Diamond mine marketing jewels as they discuss filling up the gaps on booking calendars.
They are joined by Vanessa Humes, ICND's Director of Sales.
Together they discuss the evolving landscape and the need for businesses to take control of their marketing efforts. They emphasize the importance of shifting away from the "auto drive" mentality and conducting a thorough marketing tune-up to ensure optimal performance.
The conversation starts with the significance of email marketing and how it often gets overlooked as a valuable tool. They stress the need to leverage your email list, highlighting its potential to engage with both existing guests and potential leads. By sending regular guest history emails and utilizing the database effectively, businesses can stay at the forefront of their guests' minds.
Vanessa and Diamond also address the growing challenge of increased supply and competition across different platforms, affecting both standalone booking websites and OTA sites. They discuss the critical role of marketing strategy in overcoming this challenge, emphasizing the need for a strong online presence and investing in SEO and pay-per-click advertising.
The hosts touch upon the importance of continuously improving your website and highlight the benefits of a modern platform like Axis. They explore various features, such as dedicated landing pages, availability at a glance, cart abandonment recovery, and automated emails for extending stays. These tools can effectively fill gaps in bookings and enhance the guest experience.
Join Anna and Diamond as they provide practical insights and actionable strategies to empower businesses in driving their marketing efforts and staying ahead of the competition. Take control of your marketing strategy and steer your business towards success.
Find out Anna's tool of the day and her hottest tip on social media catalog ads.
Did you listen to the end? Send us your questions and best guesses on what will be ICND's newest feature. Correct answers will receive an ICND t-shirt.
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The Vacation Rental Ninja’s discuss the big news from Meta - Meta Verified expanding its testing to US users. Both Anna and Diamond have requested access for their personal accounts to be blue-check verified. While Anna's account has been invited, Diamond is still waiting to be asked. Will Diamond ever get off all the wait lists she is on?
The Ninja’s share their thoughts on how and when Meta verified will soon come to business accounts giving their vacation rental manager listeners a heads up.
Lots of other Meta updates have popped up this Spring.
From Instagram-
- Two new ad options are coming for Instagram ad placements: Reminder Ads and Ads in Search Results.
- Tests are underway to watch a full 60 seconds of Reels in Stories.
- Shared Reel List - this update allows users to view a list of thumbnails with the most recent Reels that they shared. This is exciting news for marketing teams and clients to collaborate on trends and share inspiration. Anna & Diamond share how these Instagram updates can be utilized in the vacation rental industry.
From Facebook-
- Facebook Reels are regaining popularity, and Meta is extending the video length, adding trending templates, and ways to integrate Facebook memories into content.
Anna & Diamond lay out a few more updates across various social platforms like LinkedIn, YouTube, & Meta Business Suite explaining why & how they picked these ones to highlight and most importantly how VRM's can leverage them.
The duo tackles the controversial topic of hashtag reach and why it is down on Instagram. You’ll want to hear what they have to say about this one.
Diamond & Anna reflect on previous predictions they have made like the Notes Feature on Instagram.
They also make some new predictions for the future. Let’s see how many of these new predictions come to light. 🔮 Anna & Diamond are not mind readers but they have their thumbs on the pulse of the ever changing social media landscape and are happy to share their experiences with these updates both professionally & personally.
Finally, to wrap up this episode the hosts express their excitement about the potential rollout of Instagram's Birthday Effect, share their favorite emoji (see below) and answer listener questions.
Show Mentions:
The Emoji Keyboard - https://emojikeyboard.org/
🥴- woozy face
😉- winky face
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Anna and Diamond are joined by someone familiar to the show, Paul Hanak - Director of ICND’s digital marketing team.
Paul stops by to chat about ChatGPT or as they affectionately call it Grand Party Time! What a grand party it is…everyone shares their recent interactions with this hot new AI tool. From the good to the bad and all the funny (or not) in-between they tackle audience questions about the how's and whys when using ChatGPT
Diamond, Paul, & Anna decide if CHatGPT can land a job after an internship in the marketing department.
Paul takes us back in time before there were duplicate filters, penalties for backlinks from unrelated websites, and algorithms that defect poor written content. He shares the findings from a recent experiment he conducted with a property detail page and image.
The team wraps up the episode with a few predictions (some that have already come true) and final thoughts on how AI is influencing our daily lives.
To see that amazing sunset photo they described and to see how ChatGPT describes “itself” to Diamond click here.
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Whether you're a seasoned vacation rental manager or just getting started in the industry, Vacation Rental Ninjas has something for everyone. Subscribe now and join our community of savvy VRM’s.
Send in your audience questions to podcast@icoastalnet.com
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In this episode Diamond and Anna tackle Trending Topics for Spring 2023.
They share hot tips and new views about...
- Pet Friendly Vacation Rentals
- Bike Rentals
- Local Recommendations
Don't miss where they answer the age old question about who does it better?
Google Maps, Instagram Guides or Apple Maps - the results are shocking.
The ladies also reveal their favorite coffee chain and how updated local info is important to become a local authority. Toss in a few audience questions, a weather report, a sneak peak at next months topic and the Vacation Rental Ninjas - Season 2, Episode 2 is ready for you to enjoy.
Send your audience questions to podcast@icoastalnet.com
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After a long hiatus Vacation Rental Ninja's is BACK! Diamond Frandsen - Brand Manager & Anna Low - Social Media Manager are tapping in to host season 2.
In this episode Diamond and Anna explain why the podcast was dark for so long and where the podcast is going in 2023.
Hear about their favorite Chrome Extensions, answer audience questions, and map out the podcasts goals for 2023.
This episode of Vacation Rental Ninja's is brought to you by the legendary Book Direct Experts....ICND.
Book Direct Day is February 1st and is soon approaching. Need content ideas, educational materials, and the NEW marketing toolkit??
Click the links below for the BRAND NEW Book Direct Day marketing toolkit and more.
Don't forget to send in your burning questions to podcast@icoastalnet.com
Episode Links:
Click below for our FREE Website & Digital Marketing checklist. https://www.icoastalnet.com/checklist
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InterCoastal Net Designs (ICND) has announced the return of its podcast “The Vacation Rental Ninja's: A Marketing Podcast" after a year and a half hiatus. With Diamond Frandsen - Brand Manager and Anna Low - Social Media Manager tapping in to serve as the show’s co-hosts, new episodes are slated to arrive in January 2023.
Be sure to turn on your notifications so you're the first to know about new episodes. Don't forget to send in your burning questions to podcast@icoastalnet.com!
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In this episode we interview a special guest, founder of Measurement Marketing, Chris Mercer... but everyone just calls him Mercer! This episode is jam packed with some amazing FREE tools, unforgettable analogies, and a few laughs along the way. AND if you are curious about Measurement Marketing visit this special URL they made just for you, MeasurementMarketing.io/vacation
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This episode features a special guest, Jeremy Gall, founder and CEO of Breezeway! We cover a multitude of topics ranging from vacation rental operations to favorite super heroes. Enjoy!
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Have you looked at your quality score lately? If not, don't worry about it. We're also bringing you a tool that we're sure you've never heard of and a website checklist thingy... go check it out! www.icnd.net/checklist
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Question of the day... does Paul like to bake? Also, are you making these SEO mistakes? And everything you need to know to get your rankings moving in the right direction... UP!
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Who's ready for six more weeks of winter and two big tech companies openly fighting? Honestly though, it's pretty big news... the winter we mean. Also, Happy Book Direct Day! We hope you got tons of direct bookings but if you didn't, you'll want to check this out: http://bit.ly/2MNq1oR And if you're confused, just listen to the episode and we'll explain.
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What are our thoughts on 2021? Check out this episode and we'll tell you. Also, the tool that everyone should be using and more talk about soap!
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What's Paul 3D printing now, and did he ever buy that soap? Also, what questions should you be asking your marketing agency? We're also bringing you the latest in social media news and how we think 2021 might start off.
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Should your marketing be changing with the seasons, and what sort of metrics should you watch with your social campaigns right now? Also, another Ghostbusters movie! Grab your pumpkin spic latte, get cozy and throw on a cardigan, because we're discussing it all.
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What do you consider a drive market? We dive into drive markets, how to target them, and some segmenting ideas for your audiences. We also have dad jokes, you heard us, dad jokes!
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What goes into the perfect email? Trust us, there's a lot! We'll talk about some do's and don'ts of email marketing, homeowner acquisition and of course, a little bit about aliens.
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Join us on our first episode as we talk about SEO trends, a secret tool that could improve your social ads, and what you should be doing to your website this year. Hosted by Paul Hanak, our Director of Digital Marketing and David Thompson, our Director of Social Media, you're going to love the info from the first episode of this series!
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On this episode of Vacation Rental Ninjas we discuss tactics that can help you drive more direct bookings! We're not saying that OTA's are bad, but we do think that your marketing and website should be able to attract and convert leads. Take a listen and we'll give you the perfect formula to make it all work.
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In this episode Paul and David discuss the impact voice search is having on the vacation rental industry how you can keep ahead of the curve. They also have some very useful SEO tips and talk about how to leverage Google Analytics for your social channels.
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It's all about tracking and data in this episode! Find out what you're missing from your marketing plan and why tracking is so important. Paul and David also talk about some changes to Facebook that could really increase your conversions.
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You can't do everything, so what should we be spending our time on when it comes to marketing? In this episode, we go through tactics that can bring you real results if you're short on time and we have a bonus! Download our content calendar and simplify your social/content strategy bit.ly/2ThinnV
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Marketing strategy from Netflix... well it's true! Join us as we talk with our special guest Vanessa Humes, Director Of Sales, about two Netflix shows that you'll want to binge today. We're talking about everything from social strategy to tips and tricks for home owners in this episode and it's must listen!
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In this episode, the one and only Brandon Sauls, owner and founder, joins us as we discuss where InterCoastal Net Designs has come from and where it's going. The trio also talk about how to build your social audience and the idea that SEO could be dying.
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We're diving into branding and how to best utilize the relationship with your digital marketer with our guest speaker Mike Doute. We also discuss a tool that may help you get on the first page of Google and why social media marketing is so unique.
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We've said it before, and we'll say it again, user experience! This episode is all about how you can improve the user experience from analyzing the data around your marketing. We also talk about how much you should be spending on your social ads and a Facebook feature you may not know about.
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⚒️ Mine Those Calendar Gaps! Featuring Special Guest Vanessa Humes!! 🥳
55:37
Reeling in the Likes: Mastering This Season’s Social Media Updates 🥴😉
49:34
It’s A Grand Party Time with AI tools!!
42:02
Trending Topics for Spring + Ways To Maximize Them
36:00
We're Back For Season 2! New season = new hosts.
25:39
RETURNING SOON!! Vacation Rental Ninja's: A Marketing Podcast
0:38
Episode 29 - Interview With Mercer
1:02:30
Episode 28 - Interview With Jeremy From Breezeway
53:44
Episode 27 - Help A Reporter Out Man
43:38
Episode 26 - Much To Say About Website Rankings
40:39
Episode 25 - It's Book Direct Day... Well Not Anymore!
36:56
Ep 24 - Just Stay Limber
47:20
Episode 23 - What Is Paul 3D Printing Now?
38:55
Episode 22 - More Sci-Fi Talk... And Some Marketing Too
48:27
Episode 21 - Why Fly When You Can Drive
43:06
Episode 20 - Yes Paul... Aliens!
38:24
Episode 1 - SEO Questions, Tool Of The Day, And More
30:35
Episode 2 - Book Direct Marketing Tactics That Work
31:55
Episode 3 - Are Robots Really Taking Over The Internet
33:18
Episode 4 - Get Back On Track - "ing"
27:30
Episode 5 - How To Spend Your Time When You Have None
32:56
Episode 6 - Learning Marketing Strategy From Netflix
44:31
Episode 7 - 20 Years In Business
26:18
Episode 8 - It's Never One Size Fits All
28:11
Episode 9 - If The User Ain't Happy, Ain't Nobody Happy
28:04