How do you create the world's leading obstacle race, and what do you do when COVID cancels it all?

Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Joe De Sena - Obstacle Crusher, Burpee Enthusiast, Spartan.

Time Stamps:
0:40 - "On time is LATE."
2:12 - Growing up in Queens and starting a pool cleaning business.
4:25 - "Wherever you grow up, no matter who you are, there is some North Star. Some person that you aspire to be as a kid."
8:02 - "This was a hobby."
12:15 - I'm raising soft kids.
15:05 - "Mom, Dad, I can't believe you sent me here...This is like being in prison."
18:50 - "The standards don't change."
19:30 - "When this is all over, I don't think we would be as excited saying, 'Man Joe, I can't believe you binged watched 120 shows on Netflix.'"
24:10 - The burden of your potential is only as big as your ego.
27:18 - "Let's change a bunch of lives. Let's put on a really cool event name Spartan."
32:25 - How do you keep going?
35:50 - I think the True North is 'What is your Calling?'
37:00 - "Seek the Hard Way"
38:39 - "If you ever can't find any gratitude, just remember you're alive, so find it there."
45:00 - Is it addiction?
48:13 - "This text comes in on my phone and says, 'Hey you got to get 10,124 burpees done sometime this week.'"
52:36 - "My younger boy said, 'Mom, I think I'm in the wrong family.'"
55:52 - "We want to get a hundred million people healthy. The fastest way there is to do burpees."
58:15 - Why Spartan? Why Ancients?
1:00:15 - When do races come back?

Links
https://www.instagram.com/spartan
https://www.spartan.com/
Email: Joe@spartan.com