Sasha's Tale of Style and Entrepreneurial Spirit

Ever stare at the clothing racks and wonder what magic brews behind the curtains of a boutique? Sasha, the vibrant force behind Vibe Boutique, joins me, Thaddeous Shade, to stitch together a narrative of passion, fashion, and the leap from a draining finance career to a dream painted in fabric and thread. As Sasha spins the yarn of her transition, she touches on the challenges and delights of curating a unique shopping oasis in Old Town Scottsdale, where every article of clothing carries the promise of exclusivity and personal connection.

Thank you for listening now please go back and check out some of my previous episodes.

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Transcript

Speaker 1 0:12

I'm with that shade you got cloud. Let me hear what it's about that shade. Said you really different, took a different route that shade if you're cooking up, can we taste it now? That shade, without a doubt, is that season of a cloud that shade you got cloud. Let me hear what it's about that shade you got cloud. Let me hear what it's about that shade you got cloud. Let me hear what it's about that shade, without a doubt, is that season of a cloud. That shade Okay, awesome.

Speaker 2 0:41

Ladies and gentlemen, I am Thaddeus Shahade. This is Seasonable Cloud and I don't know what episode this is. I'm an old man, I can't remember what episode I'm on, but I've done a lot of them and but I'm here with a special guest, Sasha, and before we even started I talked about like is it Sasha? Something she was like nah, it's just Sasha, like Prince.

Speaker 2 1:00

So we got one name, Sasha, who is the owner of Vibe Boutique in Scottsdale which I'm already, you know, a fan of, because you was able to put that in Scottsdale, your location. We're exactly in Scottsdale, your location, that so it's Old Town, scottsdale.

Speaker 3 1:20

Nice and like so it's, yeah, so it's like the main cross-shoots is Marshall and Indian School, Nice, nice.

Speaker 2 1:28

Nice.

Speaker 3 1:29

Like two blocks from Fashion Square, really Right around the corner.

Speaker 2 1:33

How long you been open.

Speaker 3 1:36

I've been open for three years, three years.

Speaker 2 1:41

Here comes a clap.

Speaker 1 1:43

I'll prepare you for a clap, but you've been open three years.

Speaker 2 1:45

Scottsdale Old Town, here you come, thank you, sounds good. It's my Jerry Springer crown. Open three years. Yes, all right, so let's do how I want to run it. Do we want to go from the very beginning or do we want to? When did you open? Like, what was that date? What was that that? That?

Speaker 3 2:08

I know it was ribbon cut. I know it was November 14th, yeah, and that was 2021 2021.

Speaker 2 2:20

How's the idea happened when it, when it is sparked to black? I want my own boutique.

Speaker 3 2:24

So I've always wanted my own boutique. It was one of those things where I've always wanted one, but I just honestly kind of didn't believe in myself, I guess, or have the faith. I would say it's a kind of just step out on faith and own it.

Speaker 2 2:45

Right.

Speaker 3 2:46

I think it was. I think I was kind of still in my head Like that's, those dreams are too big, like that's too big, yeah. But then honestly, like I started online in 2019. Right, and then.

Speaker 2 3:02

Same name.

Speaker 3 3:02

Okay. And then I ended up having my third baby, my son, and honestly, just the way everything played out with my son, that honestly kind of like I definitely say, that made me turn up. Push up, yeah, as she was saying, and I mean, I definitely feel like that made me have that little like that fire under my ass to be like okay, you got to, you got to get out here, you got to get out here. Just put yourself out there and basically see what happens.

Speaker 2 3:31

So you're working like a regular gig before you get yourself. What are you doing?

Speaker 3 3:35

So I worked for a financial company Nice Um yeah, definitely hated it.

Speaker 2 3:40

Oh, take it back. I take back my. I take it back. Okay, I got you.

Speaker 3 3:44

I was also working for a financial company and it was like peak pandemic and that's when everything people started working from home. Um, I started working from home but I had, um, one of my kids was basically they were all being homeschooled. So I had a newborn that I was taken care of. I had one that was never really used, a laptop to do like curricular curriculum things I was having to help, and then my daughter's same thing and I was by myself. So I was just like this is way too much. Not at that point At that time I was getting.

Speaker 3 4:20

I was getting my ass kicked and then and working simultaneously like customer service, essentially.

Speaker 3 4:26

You know, it was just like that. I was just miserable because I was just so overwhelmed Um and naturally I'm just a creative person and that whole side of me was like dead, yeah. So I was just like I can't, I can't do this any longer. And then, honestly, I feel like it was a blessing because they ended up letting me go because I wasn't meeting the whatever. So it was a blessing in this guy and I just was like you know what? This is my time to all money, all money in like just just go for it, go for it, and I just went all the way for it, because I already had it online.

Speaker 2 5:04

Right.

Speaker 3 5:05

So I was like okay, how do I put it in store? I always wanted it in person, I always wanted a physical location.

Speaker 2 5:13

So I was like okay, how did you kick it off online? You know how'd you come up with vibes boutique boutique.

Speaker 3 5:20

So vibe is basically the definition of vibe is basically the way that you feel in an atmosphere, the way you feel from the way a person makes you feel. And I feel like a lot of my friends would always be like Sasha, you're such a vibe, like your vibe, because I think it's definitely a blessing that I meet these strangers. It could be strangers and me and my mom have like an ongoing thing where everybody tells me their business, you don't even have to know me. They're just like oh, and then this happened and this happened and this happened and so and I don't drink or smoke.

Speaker 2 6:00

So one out of square. Hey, you're probably not a square, but I am a square. I'm an absolute square.

Speaker 3 6:06

So when people would see me out and they're like, oh my gosh, sasha is so like turn, she's just so full of life, like what are you on? And I'm like life, life, just high off life.

Speaker 2 6:14

So no coffee, no, nothing Huh.

Speaker 3 6:16

No, I just recently started kind of getting into coffee, but like it's not.

Speaker 2 6:20

And you like to the party.

Speaker 3 6:22

Yeah, I don't see that. Wow, it's not here my voice.

Speaker 2 6:28

I got some coffee spots for you on me. Yeah, I know, and they're cute.

Speaker 3 6:31

They're cute. I love going to little coffee spots. My sister's a really big like. She's really like a coffee connoisseur. And I'm like and I'm like um, can I have the vanilla milk Shake like I'm doing the non coffee?

Speaker 2 6:46

I'll say just all like a frappuccino.

Speaker 3 6:49

I go to Starbucks and I'm like can I have a vanilla?

Speaker 2 6:51

bean. You, baby stepping it, you, baby stepping it.

Speaker 3 6:53

I'm trying. There's some like seasonal drinks that I do kind of like, but if I never have them again, I won't like fill away or anything.

Speaker 2 7:03

Yeah, don't listen.

Speaker 3 7:04

People can't see my face but I'm a little hurt right now.

Speaker 2 7:07

You just like, basically, whenever you get done with them, it's okay, they can go ahead and disappear, but continue. I know I had. I took you off on a coffee course. Okay, continue, continue on. You basically were yeah.

Speaker 3 7:19

So I basically so I got the name by yes. So, um, and I wanted it something. I really I really started out with an. I didn't want it to be basically just identified off of the name, but then it kind of was counter counteractive I guess the word would be because I was like well, people don't know what vibe is, and so I threw boutique on there for it to have a bit of an, some identity to it, like okay, this is what that is.

Speaker 2 7:46

Google vibe Okay, got you.

Speaker 3 7:48

Right, so, um, but now I'm kind of trying to honestly drop the boutique to it.

Speaker 2 7:54

Yeah, what makes you want to drop it?

Speaker 3 7:57

Um, because there's so many other things I want to do with vibe and I feel like I want it to kind of be like an umbrella, because I have other businesses I'm working on right now. So I kind of so did vibe just hit you.

Speaker 2 8:08

Did you search where you Googling? Were you reading magazines? Honestly, I could honestly say you said your friends were just calling you.

Speaker 3 8:17

Yeah, they would say they would say like, oh, like you know, they kind of started throwing that around to me a few times and then, when I was, when it was time to come and make a decision on the name, honestly that vibe is the only one that I had in my head. It was no other thing. Cause I'm like, oh, what am I going to like? No shade or anything, but I just don't want to use my name to identify my business. I just wanted it to be something separate Something separate, and I just really liked the name.

Speaker 3 8:45

And then I think it was kind of nostalgic because, like I grew up seeing vibe magazines all over my house, wait, what you mean.

Speaker 2 8:52

You grew. How do you?

Speaker 3 8:53

I'm 33.

Speaker 2 8:54

Really.

Speaker 3 8:56

I'm like you, look 24.

Speaker 2 8:57

Okay, go ahead, so you do know about. So now I can say they didn't make listen. Vibe was vibe was important to my life as I was.

Speaker 3 9:08

Oh, for sure you know what I'm saying.

Speaker 2 9:10

I'm ancient. I was around when Jesus was tying the sandals up or sliding them on, but vibe was like.

Speaker 3 9:17

That was what we were using in the magazine to at the same time.

Speaker 2 9:19

So yeah, that's cool Okay.

Speaker 3 9:22

So and I just, like I said, I kind of grew up on, you know, like seeing little Kim on the, on the on the cover, and then you're like like just things that just like definitely made like an impact just for sure of things that I just start, that I'm like wow, I like that. And then, obviously, as you get older, you're like wow, what a time, what a time. You know, there's not even magazines anymore.

Speaker 2 9:47

As soon as you hear something from that time, you immediately feel a certain way. There's a good energy to come.

Speaker 1 9:51

For sure.

Speaker 2 9:52

So you, you, you got your name, vibe, right you want to drop the boutique offer there when you go to getting your location, when you find your, how'd you, how'd you scout your location? What was you doing?

Speaker 3 10:07

What, honestly, like I felt like it was really important to me to have my location in Scottsdale. Really I felt like I wanted to. I guess not I would. I don't know if the word like or the phrase breaking the mold right would be, but I just was, I guess, kind of tired of Scott still being like this untouched area that people were just like intimidated to get out, to get into.

Speaker 2 10:43

And I was just like, oh yeah, no like is it just people, or is it, you know, black folks? Yeah yeah, I mean I'm a double minority.

Speaker 3 10:52

I think minorities are kind of. They kind of felt and I moved like peak Trump regime going on I definitely felt. I felt like it was kind of my, I guess, job to like compel to go.

Speaker 2 11:18

Yes, I was definitely just drawn.

Speaker 3 11:19

I was like yeah for sure, I was just like I don't, there's no other location. I mean, now there is other locations, but I just wanted it to be very known like I'm gonna be the first person to do that, for I'm gonna be one of the first. I don't, I wouldn't say I'm the first, but I would say one of the first double minorities youngest to have a location in Scottsdale right.

Speaker 2 11:44

So during Trump, like super suit, and you decide like this is what I'm going to do, I'm gonna move out into Scottsdale. What was? How was your you know your investigating, go as far as looking for a building inside that once you figured like I'm going to go to Scottsdale? Yeah old town. Right, we just driving around. Did you have some? Yeah?

Speaker 3 12:03

so my mom, and just to go off on a separate little tangent, my, my, my family, my family were all entrepreneurs. Oh, nice, every single one of us so my mom well, my parents they own like five different businesses really all in the wedding industry. So my own day bridal store. She owns an event company. She owns a bridal like a bridesmaids hub, I guess. And then my dad has a like a streetwear brand. Nice, yeah, so I come from a.

Speaker 2 12:38

My sister has two business so it's modern bridal nice in Scottsdale we're actually our locations are actually like doors down from each other.

Speaker 3 12:53

Yeah and she, yeah, and she also has like a flower. There you go, she has a flower, a flower, a flower company. She has. My mom is just like she's. She's like Kris Jenner okay, my parents are like you know, and my brother he's in my brother has like 10 businesses. He's an entertainment attorney, oh wow. He's always with celebrities he's. I don't feel any with his Pontiac DDG. He's from Pontiac Michigan. He's. He just had a baby with Halle little mermaid.

Speaker 3 13:28

So she so my brother is his manager right hand man basically so he and has a lot of bunch of YouTube youtubers. He's that's his lane is like a bunch of youtubers. Obviously he does practice law. My sister, she has two other businesses, so you just come from a family yeah, for sure, for sure business so it's me, my brother and my sister, so she's us three. Yeah, but yeah, no, we're definitely.

Speaker 2 14:04

I come from a you feel like you see your fam locked in with a bunch of business, you felt like now I gotta get in. Yeah, for sure I didn't.

Speaker 3 14:12

I didn't. It took me a little long to figure out what exactly my lane was, and it was kind of one of those things where it's like Sasha, it's always been on your heart, like it's always been on your heart like go back to square one, because I feel like I was kind of trying to and obviously in the mix of having kids, you're like okay, how do I do this? I need to do this, I need to do this to make an income and stuff right. And then it always brought me back to a boutique, always so. But to go back to what we were talking, about we could yes, I come from a.

Speaker 3 14:44

I come from a family's of a family of hustlers yeah, for sure, that's dope yeah, we, we, my parents definitely raised me like girl skies the limit.

Speaker 3 14:54

And then some there there isn't no limit, the sky isn't even the limit. Right, there's no limit. Like you, you, whatever you want to do, I'm backing you, I'm supporting you. Go out there and do it. Go out there and do it like, okay, what's the worst that could happen? You fail, okay, you just pick yourself up. You literally pick yourself and try again that's great family energy yeah, like my family.

Speaker 3 15:11

My parents literally made me feel like how they say like Kanye feels about himself you know, I feel literally I feel like you know I can do it all that's dope, though amazing, that's amazing yeah, it's extremely blessed, yes, for sure. And so, with that being said, obviously my mom knew certain locations and she's always on the Scout because yours has a business to put somewhere so she's like oh, I saw this location.

Speaker 3 15:43

This is really, really cute and let's just call and she's my again. My family is a very much doers, so it's like when I throw an idea out there, they're like that should better be complete by next Friday. You know what? Did you do, what did you do? Like you had a nice idea, what's like?

Speaker 2 15:58

they're playing at pressure?

Speaker 3 15:59

yeah, they're with the follow-up, like for show like all coming from a good space though for sure. So so yeah they, my mom definitely helped me track down that location track down the location. My first location wasn't, I would say, absolutely amazing because this is my second location so my first location it was upstairs. It was like upstairs Plaza wasn't just I wasn't ideal the parking lot. We had some parking lot issues because it was again old town so parking obviously down there is very similar to downtown Phoenix crazy so that was kind of a bummer.

Speaker 3 16:32

I would get people DMing me like, hey, I'm on the way to you, but or I'm in the parking lot but there's no parking. I have to leave like so many times where I'm just like, oh my gosh. So when I was able to get out, get up out of there, I was already scouting on another location and show I says I, she always has the, she's like the ear to the street, I, I saw she there was like an old gallery, because I said I wanted it more industrial. I wanted a little bit more. Obviously the first location I was just kind of like working with what I got for sure. But the second location I was like, okay, got a little bit of money. You know, I'm trying to, I gotta step it up just a little bit so was was the duck.

Speaker 2 17:18

Is that you had that duck it's dollar bills? Is that? Does that come from, strictly from your online? You put or did you have any help or you went out and got a loan or you know from your online dope, yeah so on.

Speaker 3 17:30

I mean, obviously initially my mom definitely initially gave me money to start, my parents initially you know you just they let him hear the parents support yeah for sure so. And then you know what, obviously you, you feel a little bit of pressure because you're like okay, my mom gave me this money.

Speaker 2 17:49

I can't you know I can't be like.

Speaker 3 17:52

Oh sorry, mom, you know I flushed it down the drain on some bullshit you know you stand on business a little bit more when you, when you got that. So yeah, I mean, and she's, she's. I've had one of my best friends. She's given me money randomly, like she's pulled up and been like here, here's $500 and I'm like for what? For what? She's like oh, just use it for whatever, for inventory. Shout out to Bianca, my best friend. So my brother, he's done that before. He's been like oh, how much is your store rent?

Speaker 3 18:24

and then he'll be like holidays, like yeah, yeah, you know and it's you know, because at the end of the day, like they know the struggle, yeah they, they're entrepreneurs themselves they been through it they've been through it.

Speaker 3 18:39

And then, on top of it, I don't like to say I'm a single parent because my kids dad is involved, but I'm a solo parent, got you so you know, when you have that extra pressure, or they see me the late nights, the early mornings taking kids to school, taking kids to practice, then being on my laptop, you know, working, fulfilling orders, blah, blah. When they see me they're like okay, you got your second location.

Speaker 2 19:04

I will go past the first you got the second location. I know you had to do some inside work. I know you had to get some some to get it to look the way you want it. How was that process for you?

Speaker 3 19:22

well, that, honestly, is not my forte, that's that's. That's going back to one of my mom's businesses. She's interior design business. I come from a family of very creative designers, essentially so was there headaches in that process? Not really.

Speaker 3 19:41

I don't really have a vision for real. Like I kind of just tell my parents like, okay, I like this, this and this, I don't like this, right, this is the space and literally my mom's like she has like an ex woman, an ex man. She's like, okay, exactly how we're gonna use this space. Cuz me I'm like, oh, I think the dressing room should go here. She's like, absolutely not. Never when we have the dressing rooms there and me I'm like, oh, okay, so she's really really good, her and my sister my sister has a degree in visual merchandising so again.

Speaker 3 20:19

So my sister will also go in there, like she's. Like the way that my store looks is dead-ass because of my mom and my sister like yeah, like she'll even my sister will come and be like, come and look at the store and she's like I see you move things around like without my you know, without my approval, and I'm like, oh yeah, what do you think about this?

Speaker 3 20:42

or what he? And it's honestly solely just because I don't always, I don't want to be so like attached to her making those decisions, like, at the end of the day, it is my decision.

Speaker 2 20:53

So I try to like so when it, when it was all up and cleaned up, fixed, set up, and then the store is functioning with their moments where you did be like, why kind of like this? And you got into that groove of moving things around the way you wanted to, or did you kind of like now you know they came through, did their thing, I'm gonna leave it.

Speaker 3 21:12

I think the first time when they came through and they did their thing, I was like, okay, cool. But then I, the way that my story was set up, I had these kind of like walls but they're removable walls, but it was a wall there and I'm like I just feel like the space is a little wonky, yeah, and I kind of was kind of continuing to tell my mom like I just don't, I love everything, but just not this space, like I feel like we're wasting space here. And then my mom's like okay, let's move this, move everything to this way, do this, do this. She's like, but you said you liked it the big, the originally, so that's why I didn't do that, and so those are little things that are kind of trial and trial and error you know, and we moved it in like a day and then I was like, okay, I'm good to go when it comes to your inventory.

Speaker 2 22:01

What is that? What is that process like? I'm a guy so you'd have to kind of school me what's the inventory shopping, like, how you go through that? Do you have I know that maybe some secret salts you don't want to share? But if you want to share, how do you find where you're gonna get your materials from?

Speaker 3 22:16

so, honestly, it's I like to was there an inspiration.

Speaker 2 22:22

You know, is there another line out there or another store or household name where you kind of was like I can kind of use this as, yeah, a guide and then move into my own lane. But yeah, for sure, yeah for sure though.

Speaker 3 22:37

Yeah for sure. Like honestly, the first inspo I think that would come to my head is like Sorella in LA it's a store called Sorella, they, she I think she does a really, really good job of sexy and edgy. Yeah, and I feel like that's definitely my brand identity. I personally myself don't love being super sexy. I kind of feel like that puts you in a box, so, and I feel like there was other boutiques that kind of had that covered in the city, and so I was like, yeah, there's nothing that's like super edgy. Or yeah, I would say pretty much edgy is definitely my brand identity. I think that's my personal style as well, so I definitely kind of reflects into what I purchased for the store, yeah sure yeah.

Speaker 3 23:34

However, it's kind of it's pros and cons to that, because you can't shop for yourself, right?

Speaker 2 23:42

you know I'm gonna ask like is that a situation where you have to be careful that this is something that you like to something you like, but you got to kind of look at what's in season or maybe for sure, yeah, yeah, you got to?

Speaker 3 23:53

kind of find a, find your happy medium right, because there's honestly been times where I'm like I don't like that dress. I know I can sell it though for sure, like I, I know I can sell it right. Do I think it's? And I think, in the beginning of my business, a vibe, I feel like my, my identity was kind of like all over the place? Yeah, I feel like I was honestly just all over the place with like, because I don't get me wrong, I do. Yeah, yeah for sure, like I do like sexy things, but it's it's. It's just so tricky because certain things like I, I don't like super sexy things, but it's crazy because the things I do, likes that are sexy, are like risque. So it's kind of.

Speaker 3 24:40

It's kind of crazy, like see through jumpsuits and they're like what the fuck?

Marketing Strategies for a Boutique

Speaker 3 24:44

and I'm like oh yeah, you just work with me, but also just being mindful of, I think, pressures of a woman, and I didn't want to have a brand or a business where they felt like, oh, I have to have my body done to shop there, or all the models they have, all their models have their body done. So that's not going to look like that on me, right, right, right. I didn't like that either, so I'm like OK, I got to find something.

Speaker 2 25:14

Well, I got told I wonder if you I'm sure you've gotten this, but I was told that a lot of women do kind of appreciate being able to go in and try some things on versus getting the order from online. Oh for sure. And then you see the picture and then you try it on and it doesn't look like that. I'm sure you get those.

Speaker 3 25:34

For sure.

Speaker 2 25:35

You know. Ok, all right.

Speaker 3 25:36

Yeah, so it's like and like at the end of the day, like I am a consumer at the end of the day, so it's like I know the struggle, like I've done that plenty of times where I'm like, oh, it's going to look just like this, like I'm like absolutely not, so you know what.

Speaker 3 25:49

I'm saying and so, but I think at the beginning, yeah, I was struggling with, like brand identity. I was kind of just like I don't know what I like and it's like now I will say no to something that doesn't go with my brand. Like I will say and be like the other, the other, the other, you know, the other boutiques can have that right, that have that item. Like you know what I'm saying, I I'm cool off it, Like if they, if people want it, they can. There's other boutiques to go to that have that. I don't have to have it because everybody has it, Definitely not.

Speaker 2 26:16

You ever grabbed the pieces and you thought I'm a grab it to grab it, but I don't think it's going to do that well and all of a sudden it bangs out For sure, yeah, yeah.

Speaker 3 26:24

And then on the flip side, there's where you're like oh, I know this is going to sell. This is this, is this, is this is a piece, right, this? Is going to sell, and then it sits.

Speaker 2 26:32

Right.

Speaker 3 26:33

Luckily things really don't sit in my store. That's dope.

Speaker 2 26:37

Do you order a lot yeah?

Speaker 3 26:39

Well, honestly, I order in, honestly, a moderation. I don't order. I probably don't order as much as other boutiques, for the simple fact of it's crazy, because I'm one of those women that I don't like to be copied. I don't like to be copied.

Speaker 2 26:53

Gotcha, gotcha, gotcha, gotcha.

Speaker 3 26:55

Yeah, I don't like to be copied. So I don't get high volumes, super high volumes of an item just because I know there's other girls out there like me that want an exclusive piece and they don't want to go to 1111. And they don't want to go to 1111 and see 10 other girls with that outfit on Like that'll literally dead. Ass, make me leave.

Speaker 2 27:19

So I happen to post about an outfit that so I'm, I don't, so people know what I do. I don't drink, I'll be in the club, I'll be chilling, right. So I happen to see an outfit and I don't know if I can describe this to you, but it's all black and it's got like so.

Speaker 3 27:41

I know what you're talking about. It's what is the word Seamless? Ok, it's seamless. I know exactly what you're talking about.

Speaker 2 27:49

I seen this outfit one weekend, so it was like four times a night.

Speaker 3 27:56

Let me sip my water, because they probably got it from my store they probably got it from my store, so let me.

Speaker 2 28:02

I've seen it four times and I be out three times a weekend, so 12, 12 times. I'm seeing this outfit the whole weekend and I continue to see it. So it was very impressive. So it you know I'm not going to rock it. Do not listen to my ass, I am a horrible fashion person. If it looked good on you, do your thing. You know what I'm saying. But I seen that outfit a lot.

Speaker 3 28:23

Yeah, nine times, nine times out of 99. I'm blaming you, got you, got you.

Speaker 2 28:29

Got you.

Speaker 3 28:31

But that's just that. Like, once I know I've restocked it and I don't do restocks Like it is really up to me for me to really like a piece and really feel like I know there's so many other girls that didn't get the chance to get it for whatever reason. I'm going to go ahead and restock it. However, once it's it's it's done, it's done. Like it's crazy. You should see the DMs like people please restock this. And I'm like sorry, sis, it sold out in a day. And if it wasn't something that I absolutely loved like, or if it was like a seasonal type of piece, like it's, it's done.

Speaker 2 29:06

You find yourself, do you? I know you said you do buy some pieces that you won't wear, but you find yourself wearing a lot of your stuff in your store.

Speaker 3 29:14

Ok, yeah, I do.

Speaker 2 29:14

Sometimes I have Brooklyn on here and she, like you know so.

Speaker 3 29:20

Oh yeah, she's a designer, she's a designer.

Speaker 2 29:22

So she was like yeah, it's too much work for me to always put something together, to always. Yeah, so I was just wanting to invest something.

Speaker 3 29:28

You, you, you write a lot of your own.

Speaker 2 29:30

I do, I do.

Speaker 3 29:31

But it's funny because it's do I do. But it's funny because, like, when people invite me out, I'll literally be like I don't have anything to wear. They're like what?

Speaker 1 29:41

do you mean you don't have anything to wear? Are you serious? You tell people that?

Speaker 3 29:44

Yeah, what? But it's because, like I see these clothes, I choose them.

Speaker 1 29:49

So it's like it's kind of you know what I mean. Like it's kind of weird.

Speaker 3 29:51

Like I'm like, even though I haven't maybe physically wore it out, I feel like I've already seen it. Right, I've already seen it a few times, like I'm I've already it's.

Speaker 2 30:02

It's been in my store for a month or two weeks or whatever so when it comes to, when it comes to marketing for vibe right, um, what were some of the first steps you took to get it out there, to get it known? Are you big on your social media? A lot Did you? Did you pay for ads? Did you do things like that?

Fashion Advertising

Speaker 3 30:21

Honestly no, I haven't and I still haven't. Yeah, I haven't paid for ads or anything like that, honestly, it's just like word of mouth, like for show, like literally word of mouth, like I would say a lot of the girls, I would say like some of the most popular girls in AZ, like I happen to be cool with them or they just like respect me, like on some business shit, like they respect me or they or they just, they're just, oh, they know of me People good business, you attract more people that are similar, you know, so I understand.

Speaker 3 30:54

So it's like I get. And then those people I think, just because I have such a good experience in my store, they're like oh, you got to come, like you know. So honestly, it's like I don't pay for advertising, I don't pay for for ads like on different platforms, or anything like that. I just kind of organically do my thing. Sometimes that is kind of a, I guess, like a hindrance I guess the word would be for me just because, like there's other girls that have bigger followings, right, and it's like they don't really have to promote because they just can post it on their page and that kind of it does that.

Speaker 1 31:29

Well, yeah, it does this thing.

Speaker 3 31:31

Does thing yeah, and for me it's like I got it. I kind of got a hustle a little harder.

Speaker 2 31:35

I feel you learn that process of social media. What was working for you, what wasn't working for you? Did you go to those trials and errors Like I'm going to model this, or I'm going to put this on and and I'm a, or did you because I am social media fanatic and I always bring? That that's how I make my dad is social media, so I study it left and right. I understand. I'm trying to understand what. What's working, what's not working Right, seo and the captions. I'm a psycho. You know what I'm saying.

Speaker 3 32:01

So I need to get into, I need, I really do need to get in, like really, that is, that is one of my goals for this year is to really like Be more intentional with my posting. There you go and Go that route, yeah, actually. So that's something that I'm working on, I am, I do want to do. I'm not opposed to doing ads, but I kind of felt like I didn't really didn't really need to, right, not that I feel like I need to now, but that's just another way that I feel like I I'm missing out on.

Speaker 3 32:31

Right, like that's just more opportunities for somebody to to see me, because I still get people are like that'll come in and they're like when did you open? And I'm like girl, what do you mean? I've been here, girl.

Speaker 2 32:44

Right.

Speaker 3 32:44

So that honestly just kind of tells me. And then obviously, like I'm just, I just kind of started out my little my TikTok journey for my personal TikTok and business TikTok, so Um, Tic-tac, Tic-tac.

Speaker 2 32:57

Fun for you.

Speaker 3 32:58

It is Listen it is. For sure. I'm like why is it four in the morning and I'm watching this lady clear carpet.

Speaker 2 33:06

I was bloodshot red and I'm just yeah, and I'm I'm a coffee fanatic, so I'm watching all type of coffee recipes and stuff like this.

Speaker 3 33:15

It's a problem. Yeah, I love to cook. So the cooking one, I'm like OK, let me go ahead and let me save that one.

Speaker 2 33:21

You know how do you find that I just surprises on it. I'm like I didn't know that I could do this with pine salt. Yeah, I'm impressed.

Speaker 3 33:28

And I mean honestly like it's good for me because I'm one of those women that I'm I'm not a hater. I'm like I get inspired by things. So like when I see girls younger girls than me, obviously and they're driving frickin Lambo trucks and whatever, and they're like, yeah, I made 80 K last month. And I'm like, well, what are you? No, the legit way. Oh yeah, the legit way. No.

Speaker 2 33:54

I wouldn't you Like you want to know, yeah, and so listening and talking with them.

Speaker 3 33:58

Oh, like I'm definitely the legit, yeah, you know, because there's other routes to get money these days and yeah, no, we're not doing that. But so it's like. Those are the women that I'm like, like, what is it Like? I tip my hat to women like that because I'm like damn, like you're young and you're getting it and like hell, yeah, you should be like, and I'm kind of a no excuse type of gal. So when I see other businesses or other people, not even necessarily in the boutique world, but just in other avenues, and they're not like maximizing their like potential or they're not maximizing their resources, I guess, or time, I'm like this is a punch to the gut because you know, I divide my time with my kids and so it's like that kind of sucks. That's kind of like damn, like girl, like you should be, you should be.

Speaker 2 34:53

Yeah like we're all resources for sure. Putting, putting more than eight hours in.

Speaker 3 34:58

Oh for sure, Two hours For sure. Like I see that and I'm like girl.

Speaker 2 35:03

Girl. So let me ask you this Um, the holiday season just you know, just passed. How was that? How did you handle that? Is it always busy during holiday season? Is always insane.

Speaker 3 35:16

This last holiday season that just passed was really good, but honestly like the one before it was like I honestly like real shit, I really did.

Speaker 2 35:26

I was decent, decent, yeah, like I was decent and um do you find it fluctuates from year to year, or is it the times?

Speaker 3 35:37

I think, unfortunately, my business isn't like what they say, like recession proof, right. So I think it just. I mean, because let's go back to PPP days oh my God, you know what I'm saying Like a vibe was was booming, yeah. So it's like you do have to pivot depending on Like everyone's like, yeah, how people spend money.

Speaker 2 36:01

You know what the state is. It's a big deal how people are spending their money. You have to adjust to what they're doing and what they're having.

Speaker 3 36:08

That's like that's like I think that's one of my superpowers, that I'm very real about that. Like some, sometimes I'm like shush. I had to like really thug it out this month or last month or whatever. And then some months, I'm like right. I feel you know, like Richie Rich, so there we go, right, but it definitely keeps you humble, because some months. You know, sometimes you're like oh, I got this, like you'll be feeling yourself, and then God's like hold up.

Speaker 2 36:32

Wait a minute. Wait a minute, let me show you something.

Speaker 1 36:34

Yeah, I'll humble you down.

Speaker 3 36:35

Yeah, and so sometimes, um yeah, I definitely had a lot of humbling um experiences last year, for sure.

Speaker 2 36:43

Okay, yeah, so let's, let's find out. Uh, you're young, you're a little, you're a little one on earth. Is this something that? You always wanted to do? What'd you want to be when you were uh, you know, thinking about being an adult? What'd you want to do in life, or was this something that you always wanted? Were you always into fashion?

Speaker 3 37:00

Oh yeah, I was always into fashion, like always, like literally. We I used to go to a, um, a school that wore uniforms, oh wow, and I would always get dress coded because I would always change my uniform and it wasn't like in a provocative way or anything like that. I don't know, that camera went off, I don't know.

Speaker 1 37:25

Yeah.

Speaker 2 37:37

You can see you, I'll be able to.

Speaker 3 37:39

OK, I'm like yeah.

Speaker 2 37:43

So talking about were you always as a yeah, so Fashion.

Speaker 3 37:46

Yeah, and so, like I would always get in trouble for, like modifying my uniform. Yeah, this is back when, like tube socks was like a thing, like the different colored tube socks, and I would wear like 10 different colored tube socks on each side of my Legs I don't know why. That was like a look, apparently. And then I would wear like mixed match shoes, right.

Speaker 2 38:13

Did you really? Yeah, like I would go to school with the mix match.

Speaker 3 38:16

Yeah, yeah, like I would wear like they were chucks. But I remember like vividly, like they were chucks I would. I would wear like one pink chuck and one purple chuck and like it was a thing.

Speaker 2 38:25

That's your thing, that was your thing.

Speaker 3 38:27

Literally my first tattoo is as fashionista.

Speaker 2 38:30

My first tattoo, you was big in the fashion yeah.

Speaker 3 38:33

I've always loved it and, again, I think that definitely comes back from my parents being because they're like fashionistas, like my mom's from LA, my dad's from Chicago, so where are you from? I'm from here, oh, ok.

Speaker 2 38:44

I got you I'm from here.

Speaker 3 38:47

So, yeah, that definitely. It's crazy how much like you realize as an adult, like how much influence like you're upbringing, like really plays a part because, like my parents used to, like they used to put that shit on you Like they used to when they would go out, like my mom would be together and my dad would be together.

Nostalgia, Pop Culture, and Future Plans

Speaker 2 39:03

You remember Cross Colors at all? No, ok, when you, when you get to him, I'm not that much old, you're not going to play me, I don't remember that she pops about Cross Colors. I'm just you're not going to not not go through it. I'm not that old, damn it. You know what I'm saying. But so you, you're always in the fashion and your parents had the style and stuff. So you know. I also also like to find out about people as far as, like, what were you watching when you were young? Because I'm a, I'm a nostalgic person, I love pop culture, that's just. You know, that's me. What was some of your TV shows, some of your movies that you used to get into when you were younger?

Speaker 3 39:42

Oh yeah, I'm like. I'm like, I'm like you make me think here.

Speaker 2 39:50

Let's see.

Speaker 3 39:51

Honestly, I used to the person that comes in my head like I used to watch, obviously like you let it ride, let it ride. So many different things. I used to watch Jerry Springer, did you? I'm mad at Jerry Springer. When you would come home from school, you put Jerry Springer on my poor thought. He'd be like what the Putting? Jerry Springer on old Mexican man who didn't speak no English. Basically Put Jerry Springer on for the kids, like what and that, and obviously like 106 and Park was for sure Like that was.

Speaker 2 40:28

Did you watch TRL?

Speaker 3 40:29

Oh yeah, yeah, TRL for short TRL.

Speaker 2 40:35

Yeah, I would say 106 and Park TRL but like on, like you remember, aj and free.

Speaker 3 40:39

Oh for sure. Ok, I'm sure, I'm sure you know the switch I'm trying to make sure you know. Oh, they're with originals with when he had the dreads down his back. Yeah, there we go, ok, ok, ok.

Speaker 2 40:50

Three out of golden afro. Yeah, all right, bet, bet. So talk to me you. You remember like so. For example, like you know, I was a big cinnamon toast toast crunch. I would sit up there and I watched Batman animated series and stuff like that. Some of those, some of those things you used to dive into your snacks. Your, you know your candies. You, you talk to me. I want you to.

Speaker 3 41:13

I think honestly what I would do. I, oh, you know what I was just thinking about it. I honestly, originally always wanted to be a dancer.

Speaker 2 41:22

Really. Yeah, I wanted to be like a backup dancer Really, because I just always have loved to dance.

Speaker 3 41:27

Yeah, I wanted to be a backup dancer and then I always thought in my head like, oh, that's not a, I don't think that's a real job. Like, is that a real job? But obviously we're talking about back then.

Speaker 2 41:36

Right, right right.

Speaker 3 41:37

I don't think that's a real job, I don't think, you know, until I got older and then I was like no, I want to do makeup. And then I was a makeup artist for years, Like anything really creative is what I enjoy to do. But going back to that, I what we used to do me, my brother, my sister we used to watch because this was like before you could rewind on the.

Speaker 1 41:56

TV.

Speaker 3 41:59

But we used to record like in sync routines, britney Spears routines. Really put on place for my family Like my parents would come home and we're like literally have it fully set up Like mom and dad. We got like summer break and stuff, because obviously this was like back, where you can leave your kids at home and you think weird happens and we're just watching ourselves. We were older.

Speaker 1 42:25

No, shade no shade.

Speaker 3 42:26

Nobody to be like. Damn. She got looked at home by herself.

Speaker 1 42:29

No we.

Speaker 3 42:30

I'm my brother, I'm the youngest my brother and sister older than me, so, and they're very responsible. So, anyway, yeah, yeah, no, and if it was, I would be the one burning.

Speaker 2 42:43

Did you ever get in trouble, though? Because you were the youngest.

Speaker 3 42:47

No, they would probably. They would usually take the heat for me. Really Like if I did something, they would like take the ass whooping for me.

Speaker 2 42:53

Really.

Speaker 3 42:53

Yeah, impressed they would have. Yeah, we're yeah, they would hold it down. For me, that's what's up?

Speaker 2 42:59

I wanted to be a dancer. Yeah, jailer was a backup dancer.

Speaker 3 43:03

Oh, yeah, jailer was like.

Speaker 2 43:06

You know you know, you know, she was a very popular sketch show.

Speaker 3 43:11

Yeah, and Living Color. I was like, yeah, you don't got it.

Speaker 1 43:18

Yes, yeah, yeah yeah, yeah, for sure she was.

Speaker 3 43:21

Janet Jackson's backup dancer. Yeah, yeah yeah, Nice yeah, so yeah.

Speaker 2 43:27

Do you, do you how? How are your little ones, if I may ask?

Speaker 3 43:31

My son's about to be 11 next week, so he's 11, my daughter's eight and my son is three, almost four.

Speaker 2 43:37

Nice, do you show your 11 year old and your eight year old any of the old school stuff he's to watch or listen?

Speaker 3 43:42

to Absolutely 100% 100%.

Speaker 2 43:44

They enjoy it.

Speaker 3 43:45

Oh, they love it, do they really?

Speaker 2 43:46

For sure, that's what's up.

Speaker 3 43:47

Yeah, like we, we listen to, like remember the time, oh Mike. Like, yeah, like I show him the, I show my kids the video, like, watch this, like this video was what, what?

Speaker 1 43:58

changed my life. Like watch this video, you know what I mean.

Speaker 3 44:01

And then, like one thing I just remember was was so funny. We were actually just talking about that over the holidays with my brother and sister and I was saying, like how me and my sister are so or similar but so different. Her, her favorite Janet Jackson song was I think it was again.

Speaker 2 44:20

Yeah.

Speaker 3 44:20

And it was like the guy, the light skinned guy with the dreads like that's her lane and mine was. I get so lonely.

Speaker 1 44:27

Hey, when she like rips the shirt off and I was.

Speaker 3 44:30

I literally was like yo, that like I want to do that For sure. Like that is me. Like that's going to be me, like that's literally how I felt, and then, like, when Britney Spears came on the scene, I was like yeah, and I think obviously because Britney Spears still had a, you know, she still had a little seasoning, yeah, you know what I mean.

Speaker 1 44:47

Like she was in here, I'm in here.

Speaker 3 44:47

She had a little seasoning, you know like, especially when she like collab with like the Neptune's on her beats and like Timberland on the like I'm impressed right now.

Speaker 2 44:54

Oh yeah, that's definitely Okay.

Speaker 3 44:56

Yeah, and I'm an in-syncer, so I'm I'm an in-sync, girl.

Speaker 2 44:59

So I'm not mad that, you being an in-sync girl, I'm with you.

Speaker 3 45:01

And you know what they did have some they. They had some seasoning too.

Speaker 2 45:05

They had a little seasoning For sure, like the vocals the dance man. Lil' Lowry's little seasoning Lil' Lowry's little seasoning Lil' Lowry's little seasoning, yeah, sure.

Speaker 3 45:12

So, um, I definitely show my kids all those things and they're like like my son, my youngest he's lots of before he's obsessed with thriller.

Speaker 3 45:20

Oh, classic word, Like we literally like cause we literally have to like babe. Like we got to transition into Christmas music. Like cause we were listening to Thriller every day on the way to school and he was getting the routine down. My dad was showing him the routine. I know the routine just based off of like muscle memories. So I'm like you gotta do it this way. You got like. My kids are just very like I. Just they're just. They're literally literally little little creatives like me. Yeah.

Speaker 2 45:46

That's dope, so you sprinkle that all the way in there too.

Speaker 3 45:48

Oh, yeah, for sure. Like they need to know those, they need to know the fundamentals of culture.

Speaker 2 45:52

Right, right Right.

Speaker 3 45:53

Not, not this new shit. Like they need to know. They need to know like the, the founding fathers, the, founding fathers.

Speaker 2 46:01

I love it, the founding fathers.

Speaker 3 46:04

The founding fathers, yeah. So what did you?

Speaker 2 46:06

what do you had to do next in your life, Sasha. Where you looking to go next with vibe? Did you like another store, Would you? Would you? You know, talk to me. What are you looking to do next?

Speaker 3 46:19

I think I definitely want to. You know what, like I'd probably want to open another location, yeah, another location. I honestly kind of go back and forth with what I want, because I'm definitely, when I speak it, by the grace of God, it always happens. Yeah, so Her cat Williams just say something like that too, so it's like when I say something, I'm kind of like watch what I say now, because I'm like, yeah, because I've definitely have asked for things, it's a powerful.

Speaker 2 46:49

it's a powerful power right there yeah.

Speaker 3 46:51

Like I've definitely have asked for things and it happens, and then I fumble it. And well, I have fumbled it before. So I'm kind of being just more mindful of kind of what I put into the universe, just because I'm like okay, girl, like you ask for that.

Speaker 3 47:09

You're going to get it and you got to be ready to work for it and you got to be able to maintain it and you got to be able to remain humble while have obtaining it. Like you know, I think it's. I really don't know what I want to. I have other, I have this other. I'm working on another business right now. It's called little elite. Yeah, it's called little the. It's actually a kids line. I'm coming that, I'm doing Nice, so Doing a kids line. Yeah, I'm doing a kids line. Yeah.

Speaker 2 47:36

Just feel. That feels like a totally different lane, oh for sure, and like just a lot of investigating and steps to go into. Is you know? You know, I'm about to ask you to take me through that journey. Yeah, what are you? What are your first steps? You've been doing.

Speaker 3 47:50

So my first steps definitely is to and I'm honestly doing that business with my man Is that name one more time. Little elite.

Speaker 2 47:59

Little elite, okay, gotcha.

Start Kids Clothing Line, Support Minority-Owned Businesses

Speaker 3 48:01

So he came up with the name. Well, he wanted elite something. And I was like, what about? Like still needs to have some sort of I guess identity to it. So I'm like, needs to be like little, like again, it can't just be kind of like a random word, like it has to have something to it. So I was like, what about little? And then we just honestly collaborated on like coming up with little elite. But yeah, so we we had to do all the like, the legal stuff, because the first, my first business I got before I got with my man. So vibe is just mine, you know, but this one I was doing I'm doing it with him, so like he has to be on the LLC with me, certain things like that. So that's just like a little bit of a different process just because I have to. Now, when it came to your LLC and your trademark.

Speaker 2 48:47

Was that all you did? You have help or did you investigate and do all your own trademark work? I mean?

Speaker 3 48:53

well, because I already had done it.

Speaker 2 48:55

Yeah, did you do your first one.

Speaker 3 48:56

Well, honestly, my brother actually, because my brother's a lawyer. So my brother did my first one for me. He actually did two of my businesses for me because I have, technically I have ViBoutique and then I have the Glam House which is like my beauty business. So so my brother actually helped me with those two because I was really kind of running into issues, because I was kind of like using both names and my brother's like no, you got to make sure, like your paperwork and all that is together, that's together. Yeah, so kind of doing that, I didn't need him need his help doing little elite. I didn't really need his help because I already kind of knew how to trial and error.

Speaker 3 49:30

I knew what I now needed to do, so that was easy. So, yeah, that kind of just came like organically I really didn't have a name for it or anything, but it was more. So him, he was like what about this name? And I'm like, okay, like that works.

Speaker 2 49:46

So those steps, so steps like you got your name, you got the LLC, you got your trademark going on. It's kind of interesting because I know you have kids right, yeah but most of the time I don't hear. I come across people that are going into the kids clothing Like what inspires that? And then how do you feel like you're going to market that? How are you going to move that? Is it going?

Speaker 1 50:16

to be its own store.

Speaker 2 50:17

Is it going to be inside of your store?

Speaker 3 50:20

So I think I feel like it was just organically for me because I have one daughter and I have two boys and so I've always struggled finding boys clothes. So basically my business is predominantly going to be boys, just pretty much boys, or moms that don't mind putting boy clothes on their daughters. Okay, more streetwear.

Speaker 2 50:48

I don't know. Real quick, I'm going to have him come in here and then, because I want to make sure we get I think the batter's done, let me call him real quick. Okay, do, do, do, we're almost. We're at 50 minutes. We can go as long as you want, or we can go another 10 minutes. It's up to you.

Speaker 3 51:05

It doesn't matter. Who have you been recording to? Yeah, but I don't know if I can hear anything.

Speaker 2 51:11

Oh, I bet you can hear, for sure, you can probably hear you better than.

Speaker 3 51:15

Oh yeah.

Speaker 2 51:39

Mhm and you help me, the camera. I'll take the battery down on the camera. My bad, I know you're gonna shoot people in the face too. That's a video game. That's not what it sounds like. Shoot blah, blah, blah. How you been feeling Good, Feel good, Nothing crazy.

Speaker 1 52:20

No.

Speaker 3 52:20

I feel like I can talk to a wall, so I feel like I can talk to anybody, so it's like Good, good, good.

Speaker 2 52:29

I feel like you're getting some. I'm gonna me, I guess, when we get to you. So what I ask you, of course, information to where people can find you. Okay, because I have, okay. And then, oh, what I've noticed is I'll do some cuts and then I'll send them over to you, but once I'm done what I do last time, I put it in Google Drive and then I'll send it over to you and then you can just, however you want to slice, you welcome to slice. Okay, I just ask we'll talk about it again, but proper tags and stuff like that, Okay, you're still in our collab with you.

Speaker 3 53:24

Okay. So we'll do that from there I'm like I'm not good at all that stuff. So you got to tell me. I got you, you got to and it's not because I don't want to be, it's just because I'm like, so I'm so, I'm so, I'm so. Old school when it comes to a little bit, where's we at. You asked me the process on the kids line, like what inspired me to do that? What do I want to do with it? Do I want to have it in store? Do I want to?

Speaker 2 53:56

OK, I'm not a kicker bag, damn, was I still recording. That's impressive, I appreciate All right. So I had to replace a battery, ladies and gentlemen, on a camera of mine that was acting a fool. So when I last we were getting are we stopped at the kids line and you were coming up with you. I think we're saying that it was predominantly going to be all boys.

Speaker 3 54:22

Yeah, close, so, yeah, for sure. So I think just that automatically inspired me. And again, I've been wanting to do a kids line for probably as long as I wanted to do vibe. I wanted to do a kids line but that was like really untouched territory. So I was like, let me start with this, let me use my way into that, and that's where I'm at now. But yeah, so just having a lot of the knowledge and the trial and error from vibe is just making a little easy, like so much easier process, just different, because now I have to find essentially, you know, vendors and things that I like and things like because it gets corny Kids clothes is typically corny and like you know, the toy trucks and the dinosaurs. Like, we're done with that.

Speaker 2 55:09

Right, like we're done with that. You want to add a little spice to it?

Speaker 3 55:12

Yeah, for sure.

Speaker 2 55:13

Yeah, give us some fun too.

Speaker 3 55:14

Yeah, for sure. So I definitely want to. Yeah, pretty much like I want to have like something that like a grown ass man would wear for a kid for a kid, not anything inappropriate. Of course, just because I also do believe kids need to be kids and you know you shouldn't dress them like drug dealers, like let them you know what I'm saying. Like let them wear the Batman shirt if they want to. But like a cool Batman shirt. You know what I mean With dunks. Yeah, see, I'm not aware.

Speaker 2 55:45

Yeah, for sure, so I'm not aware.

Speaker 3 55:46

You know what I mean. So that's definitely kind of the inspo is having kids, but so yeah.

Speaker 2 55:53

When can us regulars expect little elite?

Speaker 3 55:57

Um, I would say in about a month or two, really yeah.

Speaker 2 56:01

On the back end of it, you finishing up. Yeah, you want the way, yeah.

Speaker 3 56:05

Nice, yeah, I'm on the way and I'm one of those people that I don't announce anything until I'm like till it's done. Yeah, yeah, I believe in like bad energy and like, for sure, yeah, and I definitely feel like you know, it's just you, and I also don't let anybody talk fear into my plans, right, so people will try.

Speaker 1 56:28

Oh, for sure.

Speaker 2 56:29

So many people tried to do that with vibe Like why would you go in?

Speaker 3 56:32

Scottsdale. Like that's for white people, like, why are? Like, you're not, you're not afraid of people coming in your store and blah, blah, blah. And I'm like, no like, and you're going to hear Nipsey Hustle from outside. Hey, you're going to hear Nipsey Hustle. Like, that's just straight, like that.

Speaker 2 56:48

That's how the vibe is, for sure All right. So can you look into the camera and then tell people, tell the women, either one doesn't matter. You go Side, left or right. Um, why come to vibe and spend the duckets? Why? Why would the women come there and spend the duckets?

Speaker 3 57:10

That's a good question, oh yeah, um, I feel like, because there's nothing really like vibe, there's really no other boutique like vibe. I definitely think we set the trend there we go, there we go.

Speaker 3 57:30

I was like do I want to pop my shirt? Do I want to like Let it fly, let it fly. But no, I definitely think we definitely set the trend. Typically, we're the first people to have whatever is. Whatever the hottest item is, we're typically the first people to carry it Nice, um, and you know it's. I think it's just important because it's, at the end of the day, like it's minority owned. Yeah, it's, it's um, it's it's minority. I'm a double minority.

Speaker 2 58:00

Talk to me. I know you mentioned it, yeah.

Speaker 3 58:02

I'm a double minority and I feel like Black and Mexican. Okay, I figured Okay. So, um, you know, I feel like just that in itself and I'm just one of those people where, like I shop, where I know my money is going To, like, people in color, say it People with young minorities. Um, you know, forever 21 doesn't need my money. Forever 21 doesn't need your money.

Speaker 3 58:28

Um, you know what's coming, so you know like I, I shop at other boutiques and like some people even tell me that, like oh, why are you shopping there? Like you own your boutique, and I'm like yeah, because I rather my.

Speaker 1 58:42

Yeah, I rather my money go to her or yeah to her versus forever 21 or whatever other business Like.

Speaker 3 58:51

That's just how, that's just you know, that's just how I feel. But um Ladies, yeah, spend your money at vibe.

Speaker 2 58:56

It's okay, fellas. If you're going to go buy your lady some, please head over to vibe Now I'm going to ask her some interesting questions. That shall be a little bit of fun. Target yeah, you enjoy target yeah, you're a fan of target.

Speaker 3 59:17

Yeah, I would say so.

Speaker 2 59:18

You sure Cause you. You seem like you say like I'm not like a fanatic.

Speaker 3 59:23

What you mean, you know what I'm saying, I'm not beating up people for Stanley cups. Well listen.

Speaker 2 59:28

I'm not going to lie to you. If I happen to be in target that day and they drop the Stan Lee's cause, you see I got a Stanley. If they happen to drop some limited edition Stan Lee's and I happen to be in there, I might Shaquille O'Neal elbow somebody. That's just the truth. You know what I'm saying.

Speaker 2 59:44

For a Stanley, they sell them for 400 a pop, that's 150, easy, that's wild. You can find me next to the Stanley aisle, elbow and folks anyway. So target right yeah, you can go shopping inside of target right. Three people, celebrity debt or alive who would you take with you? I don't know, it always gets people. They always be like why, when you hear, like an example I got yesterday yeah, so I interviewed my boy, dave, and he goes. He would take Trump, tupac and Malcolm X.

Speaker 1 1:00:27

That's a fucking crazy. That's a wild.

Speaker 2 1:00:33

I don't think anybody's shopping anymore. Everybody's like what the fuck is happening, what's going on? Here, who are you walking into target with?

Speaker 3 1:00:43

I would probably say I'm just going to go off of people that I like that have passed away or that that I just like I would say Selena.

Speaker 2 1:01:00

Nice.

Speaker 3 1:01:01

I would say Kanye.

Speaker 2 1:01:04

Nice. And I would say Selena and Kanye Not bad so far.

Speaker 3 1:01:12

Selena Kanye and I had it in my head and I would probably say that was such a creepy laugh, I don't know. We're going to go Nipsey Hussle.

Speaker 2 1:01:34

Nice. Selena, kanye, nipsey Hussle that's not a bad comment. Crazy Inside of Target. I'm not mad at you. Have you had any celebrities come inside your store? Influencers, it's going to be big influence, it doesn't matter.

Speaker 3 1:01:51

I'm just asking because I'm at I feel like I've had girlfriends of them.

Speaker 2 1:01:56

Yeah, got you, so let me ask you Like rapper girlfriends. Who? Oh, that's dope. Yeah, that's pretty dope. Who do you follow on social media influencer, wise or celebrity? Who's like you top three that you follow? Um, I think the word influencer is a little tricky just because I'm not influenced by them. I technically don't like the word.

Speaker 3 1:02:22

Yeah, I don't like you know what I'm saying? Yeah, I don't feel like I'm influenced by them. I feel like I'm influenced by, like, the moms that are like showing Amazon gadgets. Okay, well, that's what influences me.

Speaker 2 1:02:34

Do you have any of those pages that you can recommend for us to go check out? Honestly, don't you just be on?

Speaker 3 1:02:42

there. Yeah, just a black. This is dark hole. Okay, I ask you this?

Speaker 2 1:02:48

Do you appreciate what Kim does for her brand and her companies and stuff like that, like how she markets? Do you have you ever tried any of her material on? Oh yeah, for sure, okay so let's just say Kim comes into the store. You know a couple of questions. You ask a person that's doing it like that. What would you ask them?

Speaker 3 1:03:10

Um, I would probably ask her Like marketing, oh shit.

Speaker 2 1:03:18

That's okay.

Speaker 3 1:03:19

It's my son.

Speaker 2 1:03:19

When you say, oh see, I was going to call you a celebrity, but that's my mom, I got you, I got you, I got you.

Entrepreneurial Advice

Speaker 3 1:03:24

Um, but I would say I would ask her more, so like, about like branding branding like I would, because she obviously like executes branding, um, and just really would pick her, pick her brain. As far as like branding campaigns that she has, like they're just so unique and they're so like, where the hell did that come from? Like you know, um, and she's just in everything and I love that because that's just um. Yeah, that's how I feel. I want my hands in everything. I want to be one of those women, obviously, when they get older and they're like, I always say I want to be one of the like color women are on, like the housewives of Miami or whatever, because you know like they're wealthy or they live a certain lifestyle, and you're like, well, what does she do? And then she's like oh well, you didn't know that I owned this, this and this you know.

Speaker 3 1:04:20

Um, but yeah, I, I and I definitely want to be able to stand on my own feet, with or without a man. That's very important to me too. So, um, I feel, like Kim does, Kim does.

Speaker 2 1:04:32

She's definitely, definitely, whoever we're we're others. So you may have someone a woman, man, doesn't matter younger than you do wants to, you know start their own clothing business, or they want to open their own store. Can you drop a little bit of knowledge for them? What would you tell them that they can do and how would they go about it?

Speaker 3 1:04:53

Um, I would. I guess my advice would be, um, to definitely get all of your paperwork and all the not so fun shit out of the way, cause all of that is like it's not fun, like the LLC, the all the taxes stuff, all all of this shit that's not fun. Do all of that first, so then that you solely can like, really, really, really focus on the creative part, right, or the buying, which is the fun part, or creating campaigns or ads or you know whatever the fun part is to that person, so they can focus on that. Um, but all of the paperwork and all the back end stuff is very important, very, very, very, very important. Um, but I would definitely say, like, you got to put the work in. I think there's a lot of people that think, um, boutique land is easy and it's really not. It's not, it's not, it's it's, it's not easy. Is it a lot of?

Speaker 2 1:05:56

trial and error for you.

Speaker 3 1:05:57

Yeah, it's a lot of trial and error, um, a lot of wasted money, a lot of um. Yeah, just a lot of trial and error, but I feel like that's just like low key, just how I learned as a person, so that makes sense.

Speaker 2 1:06:12

Same for me.

Speaker 3 1:06:12

I'm more of like, let me just let me just jump off the bridge and see what happens. Yeah, I don't know about that.

Speaker 2 1:06:19

All right, uh, here we go, but my advice is do not give up. Don't give up, we all listen.

Speaker 3 1:06:27

Do not give up.

Speaker 2 1:06:28

I don't care, don't even come close to it.

Speaker 3 1:06:30

I don't care if you think it is so far beyond what you can see, like you're in and like be careful. Or who you're with, like if it's a significant other, if it's family members, because they will talk fear into your dreams. Like I've been in a relation been have been in a relationship before Um and I would tell him my ideas or you know things that I would you know, and he had money to fund these ideas or whatever. I would kind of essentially pitch to him ideas and he'd be like you're crazy if you think that's going to happen, you know. And so I was just like, oh yeah, let me, let me, let me, let me go ahead and clock out. But that's also why it's super, super, duper, duper important that you're with people that really believe in you, because, like the person I'm with now, like he believes I can fly, that's dope and that makes me believe I can fly.

Speaker 3 1:07:20

So it's like it's really important and like I've always had to shoot, like, um, shut out the world and just listen to my family, because my family, like they're never going to straight, you know they're never going to shame me wrong. Like you're never going to, they're never going to give me bad advice, they're never going to, you know. So it's like I, I, I focus on the positive and that that just naturally makes you start believing in yourself. And then when you see people sales, or you see people come in and like, oh, I found you off Tik Tok, or oh, I found you off, when you're like my posting is working, you know what I mean.

Speaker 3 1:07:58

So it's all that just like yeah and all of that honestly, it's like even you gotta enjoy all that for sure.

Speaker 2 1:08:04

All that.

Travel, Money, Hotels, and Magic

Speaker 3 1:08:05

Yeah, it's like even when you really because I saw a quote the other day with JLo and it just really resonated with me she was like, even when you want to give up, like there's just that little, tiny bit of hope that you still have and you just have to focus on that. And when you focus on that, like you just hold on to that and you literally just like you live to fight another day, Time travel to the past or to the future.

Speaker 2 1:08:28

Okay, Time travel to the past or the future? Where's your one of you rather do? She said okay.

Speaker 3 1:08:37

Yeah, I'm like I would probably do the past.

Speaker 2 1:08:39

To the past. Really yeah how far back 90s 90s. Yeah, Say, you can go back at your age right now. Right, what would you do? Going what year? What would you do when you got back there? Would it be like 97 or like? And then what would you do? I have too much fun, I'm sorry.

Speaker 3 1:09:01

I would create Instagram. Yeah, right.

Speaker 1 1:09:06

I wouldn't get.

Speaker 3 1:09:07

Instagram and I wouldn't get YouTube and clean the flip. All right, I would have probably definitely tried to. Yeah.

Speaker 1 1:09:22

I thought I would do.

Speaker 3 1:09:24

Yeah, I would definitely do that.

Speaker 2 1:09:25

Alright, infinite money or immortality.

Speaker 3 1:09:31

Immortality Really yeah. I wouldn't be able to see how, just Because I think about my kids, I want to see, I want to be with my kids forever.

Speaker 2 1:09:41

What happens to you?

Speaker 3 1:09:42

you live past the time, but I always have a piece of my kids, because I'm sure my kids are gonna have kids, and then their kids are gonna have kids, and then their kids are gonna have kids.

Speaker 2 1:09:50

Okay, this is fun.

Speaker 3 1:09:51

So it's like I feel like that and I feel like if I have infinite time, I can make infinite money there you go Okay, going to space vacation or an underwater hotel stay. Underwater hotel stay. You want to go out in space? No, no, space scares the shit out of me. Why, though, I think I'm the most at peace in water? Like personally, like I feel.

Speaker 2 1:10:15

Kids going for shit. I'm dead.

Speaker 3 1:10:17

I love being in the water. I love it Save me a tsunami.

Speaker 2 1:10:20

I got you. I love being in the water.

Speaker 3 1:10:22

Hey didn't say I could swim, oh, I'm just kidding. No, I love being in the water and I feel most at peace in the water, and you can do anything in the water.

Speaker 2 1:10:33

Okay, gotcha have a rewind button or a pause button for your life.

Speaker 3 1:10:43

Have a rewind button or a pause button for your life.

Speaker 2 1:10:46

You can rewind, probably rewind, rewind. Okay, I'll do one more. Would you Live in a world of magic or a world of advanced technology?

Speaker 3 1:10:59

Magic, magic, for sure, for sure.

Speaker 2 1:11:01

Never, never land from that spot.

Speaker 3 1:11:02

Advanced technology. It just like starts getting weird In the world of imagining. No, literally, I'm like magic is the magic is the feeling I get when I go to Disneyland.

Speaker 2 1:11:12

Oh, my God, magic, I don't mean my girl. We went to Disneyland and she knows when I'm an adult kid, I don't make any sense. As a grown man, I don't make any sense. You know what I'm saying. I have Funko pops over there and fucking Steph Curry shoes. I don't make any sense. I do barely any adult things. And so when I went to Disneyland with her Peter Pan we went straight for Churros, churros and in your. So I'm going to give it. We're just going to talk a little bit because I don't really get fucked.

Speaker 2 1:11:41

So, we went to Disneyland one time right. Me and my boy in there. We went to Disneyland. We went with some TV actors, so they were all on TV at the time and there were some movie actors there and their publicist was there and you probably you should know you remember the show Hercules, yeah, Okay. So so we're all at this Comic Con. Okay, You've been to a Comic Con before.

Speaker 3 1:12:07

No, but my sister-in-law goes, she's like she's in it you got a go-to. She's in it.

Speaker 2 1:12:12

You take your sons and your daughter to a Comic Con. Listen, you're going to have a fantastic time. It's fantastic. So we were in WonderCon and at the time, my boy's wife she was in Twilight. Okay, do you ever see Twilight, for sure? Okay, cool, she was like the alpha wolf's wife. She had the big scar across her face and she's like native.

Speaker 3 1:12:38

Yeah, yeah, that's her.

Speaker 2 1:12:39

All right, so anyway we there. She wanted me to do security because I'm big and black, and so so do security. And then Kevin Sorbo comes over, he plays.

Speaker 1 1:12:48

Hercules, you know, and then he's like oh shit, man.

Speaker 2 1:12:50

We're all like, oh shit, that's Kevin Sorbo, that's a fucking Hercules, right? So I'm speeding through this. So, boom, they're all like, oh, we're going to Disneyland. And understand my poor man. I've been, you know, been a poor man most of my life, right, they say that they're going to Disneyland and they're doing VIP, and I ain't even know that VIP existed at Disneyland. So what happened is like a guided tour, yes, and then you get to cut in front of people, right.

Speaker 2 1:13:21

So like a fast pass. It's worse than it's like as a as a regular, and the regular that has a fast pass you even more mad because you could just cut through them. They just stop everybody and you go through and you get on the ride. I'm not a big roller coaster person.

Speaker 2 1:13:36

Right, that's not what I do, right? So they all convinced me, these actors and then my boy, they all on my back to get on a roller coaster. I don't do that, I am a BITCH when it comes to that stuff, right? So, boom, they get me on. And this roller it's not a big. You know, disneyland is not a big. You know the same thing. You're not at California adventures, you're not going to pee yourself, but it's hitting corners. You just looking at me like how did this switch to this?

Speaker 2 1:14:02

man telling the story but we owe my shit. So it's hitting corners and my boys dying laughing Craver is just dying, laughing Everybody. So I'm cause I'm scared and terrified. Get off, boom. We get down to the whole next day. We were back at the Comic Con. The lady I can't remember her name, I remember like, but she was an actress, she'd been on a bunch of stuff Brings her, brings her little one in, right, got a daughter with her and her husband's with her. And the little one looks at me and she's like oh, you, you're the scare when you you couldn't even ride the tea cups and then starts dying, laughing inside. I'm fueled with flame and anger because I have a little white girl laughing at me and I'm very upset that she laughed because I was scared to ride the tea cups.

Speaker 2 1:14:49

Really, that's the one of the best ones I know, I know I'm a dope kid, but I'm also yeah. So yeah All right, so um you want to tell everybody how they can reach you.

Speaker 3 1:15:01

Sure. So our Instagram is ViBootique and it's two underscores under that. And then on Tik Tok is ViBootique AZ and our website, um, it should be up tomorrow. We had some like malfunctions, but we're we. I wanted a new website, just randomly, um, so we did that and um, it's going to be shop, um, shop. Vibootique AZ will be um, the domain name Um, and then little elite is little elite, and then it's two underscores for that and I'm going to tag it in all of that once I get everything together. We're almost. We're almost. We're almost at launch, but almost.

Speaker 2 1:15:42

Well, congratulations on that, by the way, thank you. Um, I am Thaddeus shade. Uh, thank you for listening to seasonable cloud. You can find me at Thaddeusshade on Instagram, at Thaddeus shade on Twitter. And all that same stuff Tik Tok um, pornhub, all those things. Um, thank you again for coming on Sasha's fantastic interview, Thank you. Thank you for having me Easy peasy. I appreciate you.

Speaker 3 1:16:08

Thank you for having me.

Speaker 2 1:16:10

Oh, and then my my, my, my hands.

Speaker 3 1:16:12

Oh, yeah, you need to even tag. Yeah, you need to even tag my personal handle. It's Sasha the vibe.

Speaker 2 1:16:16

Sasha the vibe.

Speaker 3 1:16:17

It's easy Sasha the vibe.

Speaker 2 1:16:19

Gotcha and I will tag you, and we will tag each other and we go from there. Okay, sounds good, appreciate you.