Bonnie Crater is the president and CEO of the California-based marketing performance management company Full Circle Insights.

The roles and responsibilities of C-suite executives have transformed significantly in the past year, and alignment has never been more crucial to the functioning of a company. In this episode, we discuss what this change means for the Chief Marketing Officer and how they should drive agility and alignment in their organization. We focus particularly on data and on the alignment between sales and marketing as two key factors in this.


Links & mentions:

• salesforce.com/blog/how-to-create-alignment-within-your-company
• fullcircleinsights.com