How Jiminy's Nailed their Messaging Strategy and Revolutionized Pet Food | EP. #170 Artwork

The E-Comm Show

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

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How Jiminy's Nailed their Messaging Strategy and Revolutionized Pet Food | EP. #170

February 12, 2025 • Andrew Maff • Season 1 • Episode 170

A good product isn't enough. You need to have a clear and effective messaging strategy to stand out in a saturated market. And that's exactly what Anne and her team did with Jiminy's. On this 170th episode of the E-Comm Show, Andrew Maff interviews Anne Carlson, CEO and Founder of Jiminy's dog food.

Anne went from being a corporate powerhouse to becoming the "Cricket Queen" of pet food, all while juggling her passion for sustainability and pet health. From finding creative ways to lower prices and putting herself in her customers' shoes, she reveals the key strategies that helped Jiminy's become known as the "superfood of dog food" and why some people even call it "cricket crack". We promise you’ll be chirping about this episode for days...

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The E-Comm Show is a production of BlueTuskr.

Connect with us:

Website: www.bluetuskr.com
Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

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Andrew Maff

Host