Mike Golden is the Founder and President of Brandigo China, an independent marketing communications agency based in Shanghai, China. As the founder of Brandigo, he has worked with multinational clients over the last 20 years to support their marketing and business growth efforts in China. Before Brandigo, Mike spent five years in Japan working in a marketing department of a Japanese graphic design software company, being fluent in both Chinese and Japanese. He has an MBA from the University of California, Berkeley.
In this episode…
Do you have great products or services as a B2B brand but are struggling to penetrate the Chinese market? The problem might be in the marketing. So what needs to change to thrive in China?
Marketing is fundamental for any business's success. But according to Mike Golden, the Chinese market is different from other countries. It has different digital channels and policies that international B2B brands may not understand. Now he shares how these brands can thrive in China through B2B marketing.
In today's episode of The Radical Global Marketing Podcast, Chad Franzen of Rise25 sits down with Mike Golden, Founder and President of Brandigo China, to discuss B2B marketing in China. Mike talks about marketing in China and its evolution, tips for success in China, how the pandemic impacted the market, and how Brandigo is helping its clients.
Mike Golden is the Founder and President of Brandigo China, an independent marketing communications agency based in Shanghai, China. As the founder of Brandigo, he has worked with multinational clients over the last 20 years to support their marketing and business growth efforts in China. Before Brandigo, Mike spent five years in Japan working in a marketing department of a Japanese graphic design software company, being fluent in both Chinese and Japanese. He has an MBA from the University of California, Berkeley.
In this episode…
Do you have great products or services as a B2B brand but are struggling to penetrate the Chinese market? The problem might be in the marketing. So what needs to change to thrive in China?
Marketing is fundamental for any business's success. But according to Mike Golden, the Chinese market is different from other countries. It has different digital channels and policies that international B2B brands may not understand. Now he shares how these brands can thrive in China through B2B marketing.
In today's episode of The Radical Global Marketing Podcast, Chad Franzen of Rise25 sits down with Mike Golden, Founder and President of Brandigo China, to discuss B2B marketing in China. Mike talks about marketing in China and its evolution, tips for success in China, how the pandemic impacted the market, and how Brandigo is helping its clients.