Episode Player

Experiment, Adapt, Repeat: Turning Watersports into an Experience Brand Ft. Michael & Taylor Withrow - Episode #202

Awkward Watersport Guys Podcast

Awkward Watersport Guys Podcast
Experiment, Adapt, Repeat: Turning Watersports into an Experience Brand Ft. Michael & Taylor Withrow - Episode #202
Jan 14, 2026 Episode 202
Greg Fisher & Kevin Oneil & Michael Withrow & Taylor Withrow

This episode, they guys sit down with Michael and Taylor Withrow, owners of Island Head in Hilton Head, South Carolina. They unpack what it really takes to build and sustain a diversified, multi location watersports and experience business. From early legal challenges that forced a rebrand, to expanding beyond parasailing into ferries, charters, and unexpected wins like a Hibachi cruise, the conversation is packed with real world operator lessons. Both guests share honest insights on failed ventures, experimentation, and resilience in a seasonal market. This episode offers practical takeaways on diversification, risk management, innovation, and how to think long term when running complex on water operations. 

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/