Kevin and Greg discuss how operators should be pricing their tours and rentals, and some deep dives into some new and old topics. In this episode, you'll hear about...

• The 3 principles of pricing: Margins, Market, Movement.
• What dynamic pricing is, and why you should care about it.
• How to figure out what your price should be. 
• Experimenting with different pricing concepts. 
• Why deep discounting is not a strategy that works for most.