In this episode, the guys dive into how AI is quickly becoming a practical tool not a scary buzzword for water sports and tour operators looking to grow without burning out. Featuring Evan Tipton and Ivy Duncan from TOMIS and Yonder, the conversation breaks down how AI powered chatbots, voice assistants, and marketing automation can handle everyday customer questions, follow up with leads, and improve bookings while still keeping a human touch where it matters most. The guests share real world examples from operators using AI today, lessons learned from surviving COVID era disruptions, and why staying consistent with marketing especially during uncertain times pays off.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

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