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She Leads with Carly
She Leads features authentic conversations with women leaders across industries—founders, executives, athletes, and change-makers. Hosted by Carly Malatskey, each episode dives into leadership, career growth, and the real challenges behind building influence and impact. Designed for listeners seeking inspiration, practical advice, and powerful stories from women shaping the future of business and beyond.
She Leads with Carly
Build Your Own Boundaries, Because No One Else Will | Jessica Rosen (Co-Founder, Raw Generation)
Jess Rosen is the Co-founder and Creative Director of Raw Generation, a leading wellness brand known for its juice cleanses and plant-based products. Jess launched the company with her father in 2012, after watching both her grandmothers battle cancer.
With a background in architecture and a certification in holistic health, Jess has grown Raw Generation into a multimillion-dollar brand while also launching spinoffs such as Little Sippers (children’s nutrition) and Functional Mother (for postpartum women). In this episode, she discusses how her personal health journey, entrepreneurship, and motherhood all intersect.
Where to find She Leads:
Where to find Carly:
Where to find Raw Generation Juices:
References:
- Gary Vaynerchuk: https://www.linkedin.com/in/garyvaynerchuk/
- Hippocrates Health Institute: https://hippocrateswellness.org/
- Institute for Integrative Nutrition: https://www.integrativenutrition.com/
- Jess Rosen: https://www.linkedin.com/in/jessica-rosen-raw-generation/
- Lisa Testa: https://www.linkedin.com/in/lisa-testa-m-s-16514036/
- Raw Generation: https://www.rawgeneration.com/
Timestamps:
(01:13) Childhood creativity and early ambition
(04:10) Growing up in an entrepreneurial family
(05:00) Quitting architecture after just 9 months
(09:37) How cancer shifted Jess’s view on food
(19:17) Raw Generation was a family affair
(21:30) Burning out and battling Lyme disease
(24:55) Advice for stuck 20-somethings
(27:32) Why Jess ditched social media
(28:25) Balancing business and Instagram
(30:19) Raw Generation’s slow early days
(31:22) The Skinny Cleanse breakthrough
(35:58) Pivoting fast during COVID
(42:43) How Little Sippers was born
(47:45) Motherhood’s impact on her work
(56:01) Learning to listen to her body