BrandsTalk

Brands in Japan: An International and Intercultural Management Perspective on Brands

July 31, 2020 Brigitte Bojkowszky Episode 2
BrandsTalk
Brands in Japan: An International and Intercultural Management Perspective on Brands
Chapters
BrandsTalk
Brands in Japan: An International and Intercultural Management Perspective on Brands
Jul 31, 2020 Episode 2
Brigitte Bojkowszky

Join me in my conversation with Parissa Hagirian, who shares her perspectives on brands in Japan. She will talk about the challenges international brands face entering the Japanese market and why Japanese brands are so successful.

Parissa Hagirian is Professor of International Management at Sophia University, Tokyo and an internationally renowned expert in international management with a focus on Japanese management. 

Show Notes

Join me in my conversation with Parissa Hagirian, who shares her perspectives on brands in Japan. She will talk about the challenges international brands face entering the Japanese market and why Japanese brands are so successful.

Parissa Hagirian is Professor of International Management at Sophia University, Tokyo and an internationally renowned expert in international management with a focus on Japanese management.