BrandsTalk
BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights — the challenges, the mindset shifts, and the magic that happens when clarity meets purpose.
With a focus on authenticity, brilliance, and leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.
BrandsTalk
Why T-Mobile is Magenta in Austria - A Branding Success Story w/Andreas Bierwirth
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Tune in and join me in my conversation with Andreas Bierwirth, CEO Magenta Austria. He talks about merging T-Mobile with UPC Austria, the rationale behind creating the brand Magenta and, ultimately, how Magenta is adding value as a leading telecom company in Austria!
He provides us with a good overview of the competitive landscape and its challenges between mobile network operators (MNO) and mobile virtual network operators (MVNO) such as HOT.
He shares with us what it means to take on a brand legacy, how to create a winning culture and he reveals to us his magic moments of successfully leading strong brands. Moreover, he shares his perspective on leadership, especially, leading during COVID and the challenges and chances in the telecom sector.
By comparing the telecom sector with the airline industry he gives our talk a special twist.
Andreas Bierwirth is originally from Germany where he did his doctorate in Business Administration. With a strong passion for the airline industry he took off as a managing director at Germanwings, then transferred to its parent company Lufthansa as Vice President Marketing, and once more and ultimately transferred to one of the daughter companies Austrian Airlines, where he landed as a member of the board of directors. In 2012 he became CEO Austria of one of the global leading telecommunication brands, T-Mobile Austria.
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Brigitte Bojkowszky, host and producer of BrandsTalk at brandfit
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